Future Pioneers 8: Rapidly Expanding Video Ventures

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

YouTube is among the most frequently visited streaming channels. It has risen to fame in the last two years when the pandemic hit the whole world. Business owners, students, and the world have turned to social media for business, entertainment, and educational purposes. And YouTube was the first thought channel to bring everyone on board. With an advanced algorithm, you can find content that perfectly matches your interests easily. This also saw an increase in YouTube subscribers as well as content creators. But wait! You must be wondering about the channels that made it to the top. That’s what this article is yet to disclose to you. Keep reading.

In this article

01 How do popular YouTubers affect our lives?

02 The Top 8 YouTubers Who Will Be the Fastest Growing in 2021

03 How to increase your YouTube subscribers faster.

How do popular YouTubers affect our lives?

Being a website open to the public, YouTube affects our lives dynamically. It depends on how you use the site. It can affect your life either positively or negatively.

- Learning

Through tutorial videos, YouTube has improved learning. Students who choose to work with visual components can refer to YT for in-depth illustrations of various studies. They can freely acquire course videos and other information.

- Remote access

Users are not limited to accessing any site regardless of their locality. With just a click of a button, you can get any information, such as how to use a product or service. You can also contact a content creator via community comments on their pages.

- Entertainment

This is an excellent platform for people to interact and keep busy with trending videos and music. You can also search for other Do It Yourself videos to try out home remedies.

- Earnings

You can earn money through YouTube once you hit the 1,000-subscription mark. You can also link your Google Adsense account for additional earning opportunities.

The Top 8 YouTubers Who Will Be the Fastest Growing in 2021

Check out the fastest-growing YouTubers who gained high popularity in 2021. They dwell in a variety of sections ranging from film production, children’s stories, gardening, startups, and many other categories.

• Jeferee Star

He started in 2006 and has risen to be a YouTube star today. Before building his YT base, Jeferee started making it big on Myspace. He is still recognized for his make-up talent. But it is his melodious singing that brought him to fame. He currently has about 17 million subscribers, having gained over 5 million followers last year.

• Goldmines Telefilms

With movies, songs, and comedy combined, Goldmines Telefilms has also seen many subscribers resolve to its content. It currently has a subscriber base of about 30 million, having gained over 10 million subscribers in 2020. Their secret lies in driving the audience’s attention.

• Inventor 101

Many people have resolved to do business online lately. More startups are being launched each day. Inventor 101 dwells on giving tips on everyday life hacks and how to survive business shortfalls. This channel has grown immensely since April 2019, going from 50,000 to about 1.3 million subscribers.

• Urban Gardening

Many people become innovative after spending more time at home. Gardening is one activity that topped the list of starter adventures. This saw the Urban Gardening channel rise to fame, getting up to 800 thousand subscribers in a short period. Look through for how-to guides and other tips on home gardening.

• Cocomelon

Kids love singing along to lovely tunes. Cocomelon brings to your screen cute nursery rhymes and knows how to keep kids locked in through 3D videos and fun-filled songs. The YouTube channel saw a drastic rise from 2005 with 36 million subscribers to 85 million subscribers today.

• T-Series

T-Series is among the increasing number of YouTubes in the film industry. It has been keeping viewers entertained with its ever-increasing Indian movies. Led by Sh. Gulshan Kumar, the channel had a rise of about 40 million this year, rising to 166 million subscribers currently.

• Felix Arvid

Known as PewDiePie, Felix has seen a drastic increase in the past year. His channel is about jokes that appeal to both young and old viewers. He has so far managed to reach about 101 million subscribers this year. His channel has gained 6.63 million subscribers.

• Just Eat

This is an online takeaway company that has steered home food deliveries. Before the spike in subscribers, Just Eat had been running for over 10 years and currently has a total of 60 million subscribers in 2021, up from the initial 2.4 million in 2011.

How to increase your YouTube subscribers faster

1. Long videos should be published.
   Research shows that the possibility of longer videos ranking high in search engines is greater than shorter ones. Aim for your video to rank high in YouTube’s search engine. The best way is to have longer videos that show detailed information to viewers.
2. Optimize watch time.
   YouTube also factors in the watch time, both for SEO results and promotional purposes. Videos with a high watch time are likely to be promoted on the YouTube homepage. You can use lots of patterns interrupts to keep people watching or include graphics to help them focus more.
3. Embed your videos into blog posts.
   Blogs are a great way to tell your viewers what your product brings to the table. If you can get someone to read your post, then it shows they like your stuff. So, embed your video and let them learn via detailed steps, and they’ll probably subscribe to your channel.
4. Add a brand watermark.
   A branding watermark helps viewers subscribe to your channel right inside the video. You can use a link that looks like a “YT subscribe” button. Also, make it large enough to be visible at a glance.
5. Promote videos on the end screen.
   Remember that the more someone watches your videos, the higher the chances of them subscribing to your channel. So, do the trick and promote your next video on the end screen of the current video. This will make a viewer watch more and more of your videos, and probably subscribe to your channel.
6. Respond to every comment.
   Show that you care. And note that every comment or review matters a lot to your brand. So, strive to respond to every comment that a viewer leaves on your page.
7. Give thought to the channel description.
   Here is where some YouTube channels miss it all. The description should be engaging and inviting. That’s the only way to lure viewers to hit that subscribe button. Let the description tell viewers what the channel is about and give other important information.
8. Video quality
   Your video is your voice when it comes to promoting your channel. Ensure you give people quality videos with a piece of detailed advice that works for them. Also, remember to upload quality videos regularly to boost the growth of your channel. A good video should have high resolution, among other good qualities.

Filmora - a useful tool to help make creative videos

Being creative and composing powerful videos is a plus if you want your YouTube channel to grow. That’s the tactic that highly ranked subscribers employ during video creation. We use Filmora, a video editing program with advanced features, to transform your video into a work of art. Use it to edit and export your videos at a high resolution of up to 4K. It also lets you layer several video clips with its Picture in Picture track feature.

Other important characteristics

The video should be edited with as little effect as possible. You can edit your video by splitting, merging, rotating, etc., from its interface. Filmora has simple steps for these.

Noise removal
Polish your video by removing unwanted background noise to help improve the overall outcome.

GIF support
You can add GIF images and then import or export your video to YouTube and other platforms

Detach audio
Filmora lets you do audio separation from your video and edit it separately. You can change the background music to your favorite.

Preview
Preview your video frame by frame and make any precise adjustments necessary before you release it to the public.

Advanced formatting
Stylish effects like overlays and transitions can give you a compelling piece of video that will woe subscribers to your channel.

Conclusion

● YouTube is a trustworthy platform that provides a diverse range of activities such as gaming, tutorials, the film industry, and cooking, among many others. Content creators use it to promote their brands and build a database of subscribers. It takes a considerable amount of effort to match the fastest-growing YouTube channels. A major contributing factor to the highly increasing number of subscribers is a clear video that is easily understood. The best video editor, Filmora, can help you achieve a milestone as far as composing a selling video is concerned.

Try It Free Try It Free

YouTube is among the most frequently visited streaming channels. It has risen to fame in the last two years when the pandemic hit the whole world. Business owners, students, and the world have turned to social media for business, entertainment, and educational purposes. And YouTube was the first thought channel to bring everyone on board. With an advanced algorithm, you can find content that perfectly matches your interests easily. This also saw an increase in YouTube subscribers as well as content creators. But wait! You must be wondering about the channels that made it to the top. That’s what this article is yet to disclose to you. Keep reading.

In this article

01 How do popular YouTubers affect our lives?

02 The Top 8 YouTubers Who Will Be the Fastest Growing in 2021

03 How to increase your YouTube subscribers faster.

How do popular YouTubers affect our lives?

Being a website open to the public, YouTube affects our lives dynamically. It depends on how you use the site. It can affect your life either positively or negatively.

- Learning

Through tutorial videos, YouTube has improved learning. Students who choose to work with visual components can refer to YT for in-depth illustrations of various studies. They can freely acquire course videos and other information.

- Remote access

Users are not limited to accessing any site regardless of their locality. With just a click of a button, you can get any information, such as how to use a product or service. You can also contact a content creator via community comments on their pages.

- Entertainment

This is an excellent platform for people to interact and keep busy with trending videos and music. You can also search for other Do It Yourself videos to try out home remedies.

- Earnings

You can earn money through YouTube once you hit the 1,000-subscription mark. You can also link your Google Adsense account for additional earning opportunities.

The Top 8 YouTubers Who Will Be the Fastest Growing in 2021

Check out the fastest-growing YouTubers who gained high popularity in 2021. They dwell in a variety of sections ranging from film production, children’s stories, gardening, startups, and many other categories.

• Jeferee Star

He started in 2006 and has risen to be a YouTube star today. Before building his YT base, Jeferee started making it big on Myspace. He is still recognized for his make-up talent. But it is his melodious singing that brought him to fame. He currently has about 17 million subscribers, having gained over 5 million followers last year.

• Goldmines Telefilms

With movies, songs, and comedy combined, Goldmines Telefilms has also seen many subscribers resolve to its content. It currently has a subscriber base of about 30 million, having gained over 10 million subscribers in 2020. Their secret lies in driving the audience’s attention.

• Inventor 101

Many people have resolved to do business online lately. More startups are being launched each day. Inventor 101 dwells on giving tips on everyday life hacks and how to survive business shortfalls. This channel has grown immensely since April 2019, going from 50,000 to about 1.3 million subscribers.

• Urban Gardening

Many people become innovative after spending more time at home. Gardening is one activity that topped the list of starter adventures. This saw the Urban Gardening channel rise to fame, getting up to 800 thousand subscribers in a short period. Look through for how-to guides and other tips on home gardening.

• Cocomelon

Kids love singing along to lovely tunes. Cocomelon brings to your screen cute nursery rhymes and knows how to keep kids locked in through 3D videos and fun-filled songs. The YouTube channel saw a drastic rise from 2005 with 36 million subscribers to 85 million subscribers today.

• T-Series

T-Series is among the increasing number of YouTubes in the film industry. It has been keeping viewers entertained with its ever-increasing Indian movies. Led by Sh. Gulshan Kumar, the channel had a rise of about 40 million this year, rising to 166 million subscribers currently.

• Felix Arvid

Known as PewDiePie, Felix has seen a drastic increase in the past year. His channel is about jokes that appeal to both young and old viewers. He has so far managed to reach about 101 million subscribers this year. His channel has gained 6.63 million subscribers.

• Just Eat

This is an online takeaway company that has steered home food deliveries. Before the spike in subscribers, Just Eat had been running for over 10 years and currently has a total of 60 million subscribers in 2021, up from the initial 2.4 million in 2011.

How to increase your YouTube subscribers faster

1. Long videos should be published.
   Research shows that the possibility of longer videos ranking high in search engines is greater than shorter ones. Aim for your video to rank high in YouTube’s search engine. The best way is to have longer videos that show detailed information to viewers.
2. Optimize watch time.
   YouTube also factors in the watch time, both for SEO results and promotional purposes. Videos with a high watch time are likely to be promoted on the YouTube homepage. You can use lots of patterns interrupts to keep people watching or include graphics to help them focus more.
3. Embed your videos into blog posts.
   Blogs are a great way to tell your viewers what your product brings to the table. If you can get someone to read your post, then it shows they like your stuff. So, embed your video and let them learn via detailed steps, and they’ll probably subscribe to your channel.
4. Add a brand watermark.
   A branding watermark helps viewers subscribe to your channel right inside the video. You can use a link that looks like a “YT subscribe” button. Also, make it large enough to be visible at a glance.
5. Promote videos on the end screen.
   Remember that the more someone watches your videos, the higher the chances of them subscribing to your channel. So, do the trick and promote your next video on the end screen of the current video. This will make a viewer watch more and more of your videos, and probably subscribe to your channel.
6. Respond to every comment.
   Show that you care. And note that every comment or review matters a lot to your brand. So, strive to respond to every comment that a viewer leaves on your page.
7. Give thought to the channel description.
   Here is where some YouTube channels miss it all. The description should be engaging and inviting. That’s the only way to lure viewers to hit that subscribe button. Let the description tell viewers what the channel is about and give other important information.
8. Video quality
   Your video is your voice when it comes to promoting your channel. Ensure you give people quality videos with a piece of detailed advice that works for them. Also, remember to upload quality videos regularly to boost the growth of your channel. A good video should have high resolution, among other good qualities.

Filmora - a useful tool to help make creative videos

Being creative and composing powerful videos is a plus if you want your YouTube channel to grow. That’s the tactic that highly ranked subscribers employ during video creation. We use Filmora, a video editing program with advanced features, to transform your video into a work of art. Use it to edit and export your videos at a high resolution of up to 4K. It also lets you layer several video clips with its Picture in Picture track feature.

Other important characteristics

The video should be edited with as little effect as possible. You can edit your video by splitting, merging, rotating, etc., from its interface. Filmora has simple steps for these.

Noise removal
Polish your video by removing unwanted background noise to help improve the overall outcome.

GIF support
You can add GIF images and then import or export your video to YouTube and other platforms

Detach audio
Filmora lets you do audio separation from your video and edit it separately. You can change the background music to your favorite.

Preview
Preview your video frame by frame and make any precise adjustments necessary before you release it to the public.

Advanced formatting
Stylish effects like overlays and transitions can give you a compelling piece of video that will woe subscribers to your channel.

Conclusion

● YouTube is a trustworthy platform that provides a diverse range of activities such as gaming, tutorials, the film industry, and cooking, among many others. Content creators use it to promote their brands and build a database of subscribers. It takes a considerable amount of effort to match the fastest-growing YouTube channels. A major contributing factor to the highly increasing number of subscribers is a clear video that is easily understood. The best video editor, Filmora, can help you achieve a milestone as far as composing a selling video is concerned.

Try It Free Try It Free

YouTube is among the most frequently visited streaming channels. It has risen to fame in the last two years when the pandemic hit the whole world. Business owners, students, and the world have turned to social media for business, entertainment, and educational purposes. And YouTube was the first thought channel to bring everyone on board. With an advanced algorithm, you can find content that perfectly matches your interests easily. This also saw an increase in YouTube subscribers as well as content creators. But wait! You must be wondering about the channels that made it to the top. That’s what this article is yet to disclose to you. Keep reading.

In this article

01 How do popular YouTubers affect our lives?

02 The Top 8 YouTubers Who Will Be the Fastest Growing in 2021

03 How to increase your YouTube subscribers faster.

How do popular YouTubers affect our lives?

Being a website open to the public, YouTube affects our lives dynamically. It depends on how you use the site. It can affect your life either positively or negatively.

- Learning

Through tutorial videos, YouTube has improved learning. Students who choose to work with visual components can refer to YT for in-depth illustrations of various studies. They can freely acquire course videos and other information.

- Remote access

Users are not limited to accessing any site regardless of their locality. With just a click of a button, you can get any information, such as how to use a product or service. You can also contact a content creator via community comments on their pages.

- Entertainment

This is an excellent platform for people to interact and keep busy with trending videos and music. You can also search for other Do It Yourself videos to try out home remedies.

- Earnings

You can earn money through YouTube once you hit the 1,000-subscription mark. You can also link your Google Adsense account for additional earning opportunities.

The Top 8 YouTubers Who Will Be the Fastest Growing in 2021

Check out the fastest-growing YouTubers who gained high popularity in 2021. They dwell in a variety of sections ranging from film production, children’s stories, gardening, startups, and many other categories.

• Jeferee Star

He started in 2006 and has risen to be a YouTube star today. Before building his YT base, Jeferee started making it big on Myspace. He is still recognized for his make-up talent. But it is his melodious singing that brought him to fame. He currently has about 17 million subscribers, having gained over 5 million followers last year.

• Goldmines Telefilms

With movies, songs, and comedy combined, Goldmines Telefilms has also seen many subscribers resolve to its content. It currently has a subscriber base of about 30 million, having gained over 10 million subscribers in 2020. Their secret lies in driving the audience’s attention.

• Inventor 101

Many people have resolved to do business online lately. More startups are being launched each day. Inventor 101 dwells on giving tips on everyday life hacks and how to survive business shortfalls. This channel has grown immensely since April 2019, going from 50,000 to about 1.3 million subscribers.

• Urban Gardening

Many people become innovative after spending more time at home. Gardening is one activity that topped the list of starter adventures. This saw the Urban Gardening channel rise to fame, getting up to 800 thousand subscribers in a short period. Look through for how-to guides and other tips on home gardening.

• Cocomelon

Kids love singing along to lovely tunes. Cocomelon brings to your screen cute nursery rhymes and knows how to keep kids locked in through 3D videos and fun-filled songs. The YouTube channel saw a drastic rise from 2005 with 36 million subscribers to 85 million subscribers today.

• T-Series

T-Series is among the increasing number of YouTubes in the film industry. It has been keeping viewers entertained with its ever-increasing Indian movies. Led by Sh. Gulshan Kumar, the channel had a rise of about 40 million this year, rising to 166 million subscribers currently.

• Felix Arvid

Known as PewDiePie, Felix has seen a drastic increase in the past year. His channel is about jokes that appeal to both young and old viewers. He has so far managed to reach about 101 million subscribers this year. His channel has gained 6.63 million subscribers.

• Just Eat

This is an online takeaway company that has steered home food deliveries. Before the spike in subscribers, Just Eat had been running for over 10 years and currently has a total of 60 million subscribers in 2021, up from the initial 2.4 million in 2011.

How to increase your YouTube subscribers faster

1. Long videos should be published.
   Research shows that the possibility of longer videos ranking high in search engines is greater than shorter ones. Aim for your video to rank high in YouTube’s search engine. The best way is to have longer videos that show detailed information to viewers.
2. Optimize watch time.
   YouTube also factors in the watch time, both for SEO results and promotional purposes. Videos with a high watch time are likely to be promoted on the YouTube homepage. You can use lots of patterns interrupts to keep people watching or include graphics to help them focus more.
3. Embed your videos into blog posts.
   Blogs are a great way to tell your viewers what your product brings to the table. If you can get someone to read your post, then it shows they like your stuff. So, embed your video and let them learn via detailed steps, and they’ll probably subscribe to your channel.
4. Add a brand watermark.
   A branding watermark helps viewers subscribe to your channel right inside the video. You can use a link that looks like a “YT subscribe” button. Also, make it large enough to be visible at a glance.
5. Promote videos on the end screen.
   Remember that the more someone watches your videos, the higher the chances of them subscribing to your channel. So, do the trick and promote your next video on the end screen of the current video. This will make a viewer watch more and more of your videos, and probably subscribe to your channel.
6. Respond to every comment.
   Show that you care. And note that every comment or review matters a lot to your brand. So, strive to respond to every comment that a viewer leaves on your page.
7. Give thought to the channel description.
   Here is where some YouTube channels miss it all. The description should be engaging and inviting. That’s the only way to lure viewers to hit that subscribe button. Let the description tell viewers what the channel is about and give other important information.
8. Video quality
   Your video is your voice when it comes to promoting your channel. Ensure you give people quality videos with a piece of detailed advice that works for them. Also, remember to upload quality videos regularly to boost the growth of your channel. A good video should have high resolution, among other good qualities.

Filmora - a useful tool to help make creative videos

Being creative and composing powerful videos is a plus if you want your YouTube channel to grow. That’s the tactic that highly ranked subscribers employ during video creation. We use Filmora, a video editing program with advanced features, to transform your video into a work of art. Use it to edit and export your videos at a high resolution of up to 4K. It also lets you layer several video clips with its Picture in Picture track feature.

Other important characteristics

The video should be edited with as little effect as possible. You can edit your video by splitting, merging, rotating, etc., from its interface. Filmora has simple steps for these.

Noise removal
Polish your video by removing unwanted background noise to help improve the overall outcome.

GIF support
You can add GIF images and then import or export your video to YouTube and other platforms

Detach audio
Filmora lets you do audio separation from your video and edit it separately. You can change the background music to your favorite.

Preview
Preview your video frame by frame and make any precise adjustments necessary before you release it to the public.

Advanced formatting
Stylish effects like overlays and transitions can give you a compelling piece of video that will woe subscribers to your channel.

Conclusion

● YouTube is a trustworthy platform that provides a diverse range of activities such as gaming, tutorials, the film industry, and cooking, among many others. Content creators use it to promote their brands and build a database of subscribers. It takes a considerable amount of effort to match the fastest-growing YouTube channels. A major contributing factor to the highly increasing number of subscribers is a clear video that is easily understood. The best video editor, Filmora, can help you achieve a milestone as far as composing a selling video is concerned.

Try It Free Try It Free

YouTube is among the most frequently visited streaming channels. It has risen to fame in the last two years when the pandemic hit the whole world. Business owners, students, and the world have turned to social media for business, entertainment, and educational purposes. And YouTube was the first thought channel to bring everyone on board. With an advanced algorithm, you can find content that perfectly matches your interests easily. This also saw an increase in YouTube subscribers as well as content creators. But wait! You must be wondering about the channels that made it to the top. That’s what this article is yet to disclose to you. Keep reading.

In this article

01 How do popular YouTubers affect our lives?

02 The Top 8 YouTubers Who Will Be the Fastest Growing in 2021

03 How to increase your YouTube subscribers faster.

How do popular YouTubers affect our lives?

Being a website open to the public, YouTube affects our lives dynamically. It depends on how you use the site. It can affect your life either positively or negatively.

- Learning

Through tutorial videos, YouTube has improved learning. Students who choose to work with visual components can refer to YT for in-depth illustrations of various studies. They can freely acquire course videos and other information.

- Remote access

Users are not limited to accessing any site regardless of their locality. With just a click of a button, you can get any information, such as how to use a product or service. You can also contact a content creator via community comments on their pages.

- Entertainment

This is an excellent platform for people to interact and keep busy with trending videos and music. You can also search for other Do It Yourself videos to try out home remedies.

- Earnings

You can earn money through YouTube once you hit the 1,000-subscription mark. You can also link your Google Adsense account for additional earning opportunities.

The Top 8 YouTubers Who Will Be the Fastest Growing in 2021

Check out the fastest-growing YouTubers who gained high popularity in 2021. They dwell in a variety of sections ranging from film production, children’s stories, gardening, startups, and many other categories.

• Jeferee Star

He started in 2006 and has risen to be a YouTube star today. Before building his YT base, Jeferee started making it big on Myspace. He is still recognized for his make-up talent. But it is his melodious singing that brought him to fame. He currently has about 17 million subscribers, having gained over 5 million followers last year.

• Goldmines Telefilms

With movies, songs, and comedy combined, Goldmines Telefilms has also seen many subscribers resolve to its content. It currently has a subscriber base of about 30 million, having gained over 10 million subscribers in 2020. Their secret lies in driving the audience’s attention.

• Inventor 101

Many people have resolved to do business online lately. More startups are being launched each day. Inventor 101 dwells on giving tips on everyday life hacks and how to survive business shortfalls. This channel has grown immensely since April 2019, going from 50,000 to about 1.3 million subscribers.

• Urban Gardening

Many people become innovative after spending more time at home. Gardening is one activity that topped the list of starter adventures. This saw the Urban Gardening channel rise to fame, getting up to 800 thousand subscribers in a short period. Look through for how-to guides and other tips on home gardening.

• Cocomelon

Kids love singing along to lovely tunes. Cocomelon brings to your screen cute nursery rhymes and knows how to keep kids locked in through 3D videos and fun-filled songs. The YouTube channel saw a drastic rise from 2005 with 36 million subscribers to 85 million subscribers today.

• T-Series

T-Series is among the increasing number of YouTubes in the film industry. It has been keeping viewers entertained with its ever-increasing Indian movies. Led by Sh. Gulshan Kumar, the channel had a rise of about 40 million this year, rising to 166 million subscribers currently.

• Felix Arvid

Known as PewDiePie, Felix has seen a drastic increase in the past year. His channel is about jokes that appeal to both young and old viewers. He has so far managed to reach about 101 million subscribers this year. His channel has gained 6.63 million subscribers.

• Just Eat

This is an online takeaway company that has steered home food deliveries. Before the spike in subscribers, Just Eat had been running for over 10 years and currently has a total of 60 million subscribers in 2021, up from the initial 2.4 million in 2011.

How to increase your YouTube subscribers faster

1. Long videos should be published.
   Research shows that the possibility of longer videos ranking high in search engines is greater than shorter ones. Aim for your video to rank high in YouTube’s search engine. The best way is to have longer videos that show detailed information to viewers.
2. Optimize watch time.
   YouTube also factors in the watch time, both for SEO results and promotional purposes. Videos with a high watch time are likely to be promoted on the YouTube homepage. You can use lots of patterns interrupts to keep people watching or include graphics to help them focus more.
3. Embed your videos into blog posts.
   Blogs are a great way to tell your viewers what your product brings to the table. If you can get someone to read your post, then it shows they like your stuff. So, embed your video and let them learn via detailed steps, and they’ll probably subscribe to your channel.
4. Add a brand watermark.
   A branding watermark helps viewers subscribe to your channel right inside the video. You can use a link that looks like a “YT subscribe” button. Also, make it large enough to be visible at a glance.
5. Promote videos on the end screen.
   Remember that the more someone watches your videos, the higher the chances of them subscribing to your channel. So, do the trick and promote your next video on the end screen of the current video. This will make a viewer watch more and more of your videos, and probably subscribe to your channel.
6. Respond to every comment.
   Show that you care. And note that every comment or review matters a lot to your brand. So, strive to respond to every comment that a viewer leaves on your page.
7. Give thought to the channel description.
   Here is where some YouTube channels miss it all. The description should be engaging and inviting. That’s the only way to lure viewers to hit that subscribe button. Let the description tell viewers what the channel is about and give other important information.
8. Video quality
   Your video is your voice when it comes to promoting your channel. Ensure you give people quality videos with a piece of detailed advice that works for them. Also, remember to upload quality videos regularly to boost the growth of your channel. A good video should have high resolution, among other good qualities.

Filmora - a useful tool to help make creative videos

Being creative and composing powerful videos is a plus if you want your YouTube channel to grow. That’s the tactic that highly ranked subscribers employ during video creation. We use Filmora, a video editing program with advanced features, to transform your video into a work of art. Use it to edit and export your videos at a high resolution of up to 4K. It also lets you layer several video clips with its Picture in Picture track feature.

Other important characteristics

The video should be edited with as little effect as possible. You can edit your video by splitting, merging, rotating, etc., from its interface. Filmora has simple steps for these.

Noise removal
Polish your video by removing unwanted background noise to help improve the overall outcome.

GIF support
You can add GIF images and then import or export your video to YouTube and other platforms

Detach audio
Filmora lets you do audio separation from your video and edit it separately. You can change the background music to your favorite.

Preview
Preview your video frame by frame and make any precise adjustments necessary before you release it to the public.

Advanced formatting
Stylish effects like overlays and transitions can give you a compelling piece of video that will woe subscribers to your channel.

Conclusion

● YouTube is a trustworthy platform that provides a diverse range of activities such as gaming, tutorials, the film industry, and cooking, among many others. Content creators use it to promote their brands and build a database of subscribers. It takes a considerable amount of effort to match the fastest-growing YouTube channels. A major contributing factor to the highly increasing number of subscribers is a clear video that is easily understood. The best video editor, Filmora, can help you achieve a milestone as far as composing a selling video is concerned.

Elevate Your Presence: The Best 5 Practices for Max Viewers

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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