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In 2024, How Much Does YouTube Pay for 1 Million Views?
How Much Does YouTube Pay for 1 Million Views?
How much does YouTube pay for 1 million views? As a YouTuber, you become a business, and it helps to know the YouTube views to money earned.
If you are trying to earn a living on YouTube, one of the most excellent marks of a successful creator is often earning 1 million views on the platform (click here for tips on how to do that ). It usually serves as a benchmark for a time at which a channel is relatively sustainable. However, rather than meaning a YouTuber has made it big financially, reaching 1 million views is more likely to say they can expect to start making real money.
When you hit 1 million views on any video on YouTube, you’ll have a nice paycheck. You’ll likely have to hit 1 million views on at least a few other videos before you could consider quitting your full-time job and doing YouTube as your primary source of income. This article will explore what 1 million views mean for your YouTube channel. We will look more into how revenue is calculated on YouTube and what you can expect to earn-out of a video with 1 million views.
In this article
02 How is the revenue calculated?
04 How monetization is changing
$2000 for 1 Million Views
In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.
Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.
If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.
How Revenue is Calculated
In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.
In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).
As of February 2018, to qualify for ad revenue, the YouTube channel must have:
1. You will need to have 1,000 subscribers.
2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.
The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.
Understanding CPM and CPCs
What is CPM?
CPM stands as the ‘cost per mille’ or ‘cost per thousand.’
Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.
For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.
What is CPC?
CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.
Changes on YouTube and How You Can Earn More
Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.
Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).
Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.
Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.
Click here for 4 ways to start growing your channel faster.
So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free
02 How is the revenue calculated?
04 How monetization is changing
$2000 for 1 Million Views
In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.
Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.
If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.
How Revenue is Calculated
In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.
In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).
As of February 2018, to qualify for ad revenue, the YouTube channel must have:
1. You will need to have 1,000 subscribers.
2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.
The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.
Understanding CPM and CPCs
What is CPM?
CPM stands as the ‘cost per mille’ or ‘cost per thousand.’
Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.
For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.
What is CPC?
CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.
Changes on YouTube and How You Can Earn More
Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.
Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).
Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.
Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.
Click here for 4 ways to start growing your channel faster.
So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free
02 How is the revenue calculated?
04 How monetization is changing
$2000 for 1 Million Views
In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.
Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.
If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.
How Revenue is Calculated
In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.
In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).
As of February 2018, to qualify for ad revenue, the YouTube channel must have:
1. You will need to have 1,000 subscribers.
2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.
The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.
Understanding CPM and CPCs
What is CPM?
CPM stands as the ‘cost per mille’ or ‘cost per thousand.’
Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.
For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.
What is CPC?
CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.
Changes on YouTube and How You Can Earn More
Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.
Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).
Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.
Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.
Click here for 4 ways to start growing your channel faster.
So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free
02 How is the revenue calculated?
04 How monetization is changing
$2000 for 1 Million Views
In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.
Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.
If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.
How Revenue is Calculated
In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.
In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).
As of February 2018, to qualify for ad revenue, the YouTube channel must have:
1. You will need to have 1,000 subscribers.
2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.
The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.
Understanding CPM and CPCs
What is CPM?
CPM stands as the ‘cost per mille’ or ‘cost per thousand.’
Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.
For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.
What is CPC?
CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.
Changes on YouTube and How You Can Earn More
Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.
Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).
Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.
Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.
Click here for 4 ways to start growing your channel faster.
So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free
The Video Creator’s Guide to Copyright Compliance on YouTube
The Ultimate Guide to YouTube Copyright
Richard Bennett
Nov 01, 2022• Proven solutions
One of the trickiest terrains for new YouTubers to navigate is the land of copyright rules.
We get it, it’s confusing and stressful, especially when what you want to focus on is making videos, but instead, you are worried about getting your account terminated or being sued.
Can you or can’t you use that song or that clip from the movie? That’s all you want to know.
In this article, we are going to address the key areas that YouTubers need to understand when it comes to YouTube copyright. What is okay and what isn’t? What may be considered risky or what would be worth taking a chance?
Remember that everything discussed in this article is only best practices and shouldn’t be taken as definitive legal advice.
Now that we are set, let’s dive in:
Part 1: What is Fair Use?
When we talk about YouTube copyright, we have to talk about fair use.
Without fair use, there wouldn’t be any flexibility for creators. There wouldn’t be mashups, parodies, or lip dubs. Without fair use, any video with copyright content such as music in the background or a reference to a scene from a famous movie will require approval from the content owner and can be removed. Because of fair use, you can publish a video with copyrighted material in it and not have to ask anyone.
Think of fair use as exceptions to copyright rules.
Part 2: What YouTube Considers Fair Use
There are a few aspects YouTube looks at when it comes to determining whether creators are using copyrighted content that meets the fair use exceptions.
- Is the copyrighted content being creatively or purposefully used?
- Are there more original content used than copyrighted content in the video?
- Will your video benefit the original copyrighted content?
Part 3: Types of Content That Meet Fair Use
Some acceptable styles of videos that allow you to exercise fair use are:
Critiques and Reviews: You can use clips of a movie that you review or play a chorus from a song that you are analyzing in a video and it will be okay to use because it’s serving a purpose of educating the viewer.
Tutorials and Commentary: A YouTube gamer streaming the video games and making comments throughout, that is within fair use, because it can be said that it is giving the video game exposure. Additionally, anything that can be classified as tutorials can also fall under fair use. If you have a video teaching people how to play a famous song, like The Beatles’ Let It Be , on piano, that’s fine!
Mashups: Mashups tend to be built entirely out of copyrighted material, but when done well this style of videos are very creative and often serve to promote the original work as opposed to replacing it.
There couldn’t be two more different movies than Toy Story and Fight Club, but somehow thanks the the creativity of a YouTube creator, there is a now a mashup of it. Some might call it an abomination, but this type of recycled art takes skills and planning, and it wouldn’t exist without fair use.
Parody: Imitation for comedic or dramatic effect is an artistic pursuit as long as it is done in a transformative manner. What does transformative mean? It means in some way, the original is being examined.
In this example from The Hillywood Show, we see a parody of both BBC’s Sherlock Holmes and Macklemore & Ryan Lewis’s Thrift Shop. The nuisance of the show and song recreated are there, but nobody who enjoys the originals will sit down and appreciate it in the same way. A parody is in no way trying to replace the original, but rather using the subject, structure, and style of the original as a vessel to another creative work.
Part 4: What To Do When You Get a YouTube Copyright Strike
If you are reading this, you may have already gotten a YouTube copyright strike.
This may have surprised you. Don’t be too concerned. If it was a mistake, the copyright strike merely acts as a warning, letting you know that the content in your video is copyrighted material.
However, if you were to get 3 copyright strikes in 90 days, you may be penalized by:
- Having all your accounts and videos removed
- Not being able to create a new channel
So what should you do? Here are the steps to take after you receive a copyright strike:
- Review the copyright strike by going into Creator Studio > Video Manager > Copyright notice
- Click on the “Copyright Strike” link beside the flagged video to see details
- Decide how to respond to the strike:
- Allow the strike to expire after 90 days and complete the YouTube’s copyright school
- Contact the person who reported your video and get the claim retracted
- Dispute the claim with a counter notification
Part 5: 5 Ways to Avoid Copyright Strike
It’s not always clear what YouTube deems fair use, but there are a few things you can do to improve your chances of meeting the qualification.
1. Use non-fictional copyright content instead of creative and fictional copyrighted content. You’ll have a better chance of meeting fair use if you use footages from a news broadcast than you would from a movie or television show.
The intent is clear when using non-fictional copyright content, such as in Bad Lip Reading. They aren’t trying to rebroadcast the Mark Zuckerberg integration, they are parodying it. The easier it is for the public to recognize that the content is from a source, and understand that the creator isn’t trying to take credit for it, the more likely it’ll pass the fair use qualification.
However, if Bad Lip Reading posted the content without lip dubbing, then one can argue that they are taking views away from the original news sources and that wouldn’t be fair use.
2. Make sure your video with copyrighted content isn’t replacing the original one. Only use enough of the source material to get your point across and ensure you are not negatively affecting the original through views and sales.
In this example from Screen Prism, we see scenes from Wes Anderson movies all through the video, however, it is not replacing any of the original films. In fact, you can say that because of this video, people will be motivated to go and watch a Wes Anderson movie, those benefiting the original creator.
3. The copyrighted material is essential to your video. Whether the copyrighted content is needed in order to illustrate a point or if that one moment from a well-recognized movie helps tie together the message, as long as the copyrighted material is serving the video in some significant way, then it will be consider fair use.
4. Give the original creator credit. Just because you give the original creator credit doesn’t mean you can rightfully use their content, however, it does give you a better chance at avoiding copyright strike. Most often, the original creators simply want credit for their work. If they see that you have noted that the content was made by them, it will only give them more exposure.
5. Keep it short. There is no precise number of seconds or ratio of copyrighted to original footage you should have in your video to qualify as fair use. But generally, if the copyrighted clip is short and/or broken up, then it stands a better chance at being approved by YouTube.
Part 6: What to Do When Other YouTubers Are Copying Your Content
As a new YouTuber, it’s a little freaky to think that someone is taking your content and republishing it or using your creations in their video without your permission.
If you ever notice that your content is being copied without your approval — if they have duplicated your video completely or is using your video without giving credit — and it is not benefiting your channel in any way, don’t worry, YouTube is designed to protect you.
Steps to Report Copyright Infringements on YouTube
- View the video that contains your copyrighted material.
- Click on “Report”
- Select “Infringes my rights” in the pop up window and click “infringes my copyright” in the dropdown options.
- Supply additional information to the report form, including the URL of the video infringing your copyrighted content and the URL of your own video.
- Submit report and wait for an email confirmation that the infringing content has been removed.
Part 7: YouTube Copyright Match
In 2018, YouTube launched a new feature called Copyright Match Tool, which automatically finds videos that are very similar or the same as the ones you’ve created. This gives you the power to determine what to do once you know the video exist.
- You can choose to do nothing.
- You can contact the publisher.
- You can report the video to YouTube for removal.
Key Takeaways
I hope this article has clarified what you can and cannot do with copyrighted content. Here is a quick summary of what we touched on in this post:
- Avoid having 3 copyright strikes on your channel at all costs.
- When using copyrighted material, ensure it is essential to the video and you are not overdoing it.
- Make sure that the copyrighted content does not take views and sales away from the original source.
- Strive to use the copyrighted content in a transformative way, as a parody or a commentary, to educate or inform.
- Give the original creator credit or have it benefit the original by giving more publicity.
- Report any creator that is infringing on your content.
Got any questions on YouTube copyright? Leave a comment below and we’ll help you answer it.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
One of the trickiest terrains for new YouTubers to navigate is the land of copyright rules.
We get it, it’s confusing and stressful, especially when what you want to focus on is making videos, but instead, you are worried about getting your account terminated or being sued.
Can you or can’t you use that song or that clip from the movie? That’s all you want to know.
In this article, we are going to address the key areas that YouTubers need to understand when it comes to YouTube copyright. What is okay and what isn’t? What may be considered risky or what would be worth taking a chance?
Remember that everything discussed in this article is only best practices and shouldn’t be taken as definitive legal advice.
Now that we are set, let’s dive in:
Part 1: What is Fair Use?
When we talk about YouTube copyright, we have to talk about fair use.
Without fair use, there wouldn’t be any flexibility for creators. There wouldn’t be mashups, parodies, or lip dubs. Without fair use, any video with copyright content such as music in the background or a reference to a scene from a famous movie will require approval from the content owner and can be removed. Because of fair use, you can publish a video with copyrighted material in it and not have to ask anyone.
Think of fair use as exceptions to copyright rules.
Part 2: What YouTube Considers Fair Use
There are a few aspects YouTube looks at when it comes to determining whether creators are using copyrighted content that meets the fair use exceptions.
- Is the copyrighted content being creatively or purposefully used?
- Are there more original content used than copyrighted content in the video?
- Will your video benefit the original copyrighted content?
Part 3: Types of Content That Meet Fair Use
Some acceptable styles of videos that allow you to exercise fair use are:
Critiques and Reviews: You can use clips of a movie that you review or play a chorus from a song that you are analyzing in a video and it will be okay to use because it’s serving a purpose of educating the viewer.
Tutorials and Commentary: A YouTube gamer streaming the video games and making comments throughout, that is within fair use, because it can be said that it is giving the video game exposure. Additionally, anything that can be classified as tutorials can also fall under fair use. If you have a video teaching people how to play a famous song, like The Beatles’ Let It Be , on piano, that’s fine!
Mashups: Mashups tend to be built entirely out of copyrighted material, but when done well this style of videos are very creative and often serve to promote the original work as opposed to replacing it.
There couldn’t be two more different movies than Toy Story and Fight Club, but somehow thanks the the creativity of a YouTube creator, there is a now a mashup of it. Some might call it an abomination, but this type of recycled art takes skills and planning, and it wouldn’t exist without fair use.
Parody: Imitation for comedic or dramatic effect is an artistic pursuit as long as it is done in a transformative manner. What does transformative mean? It means in some way, the original is being examined.
In this example from The Hillywood Show, we see a parody of both BBC’s Sherlock Holmes and Macklemore & Ryan Lewis’s Thrift Shop. The nuisance of the show and song recreated are there, but nobody who enjoys the originals will sit down and appreciate it in the same way. A parody is in no way trying to replace the original, but rather using the subject, structure, and style of the original as a vessel to another creative work.
Part 4: What To Do When You Get a YouTube Copyright Strike
If you are reading this, you may have already gotten a YouTube copyright strike.
This may have surprised you. Don’t be too concerned. If it was a mistake, the copyright strike merely acts as a warning, letting you know that the content in your video is copyrighted material.
However, if you were to get 3 copyright strikes in 90 days, you may be penalized by:
- Having all your accounts and videos removed
- Not being able to create a new channel
So what should you do? Here are the steps to take after you receive a copyright strike:
- Review the copyright strike by going into Creator Studio > Video Manager > Copyright notice
- Click on the “Copyright Strike” link beside the flagged video to see details
- Decide how to respond to the strike:
- Allow the strike to expire after 90 days and complete the YouTube’s copyright school
- Contact the person who reported your video and get the claim retracted
- Dispute the claim with a counter notification
Part 5: 5 Ways to Avoid Copyright Strike
It’s not always clear what YouTube deems fair use, but there are a few things you can do to improve your chances of meeting the qualification.
1. Use non-fictional copyright content instead of creative and fictional copyrighted content. You’ll have a better chance of meeting fair use if you use footages from a news broadcast than you would from a movie or television show.
The intent is clear when using non-fictional copyright content, such as in Bad Lip Reading. They aren’t trying to rebroadcast the Mark Zuckerberg integration, they are parodying it. The easier it is for the public to recognize that the content is from a source, and understand that the creator isn’t trying to take credit for it, the more likely it’ll pass the fair use qualification.
However, if Bad Lip Reading posted the content without lip dubbing, then one can argue that they are taking views away from the original news sources and that wouldn’t be fair use.
2. Make sure your video with copyrighted content isn’t replacing the original one. Only use enough of the source material to get your point across and ensure you are not negatively affecting the original through views and sales.
In this example from Screen Prism, we see scenes from Wes Anderson movies all through the video, however, it is not replacing any of the original films. In fact, you can say that because of this video, people will be motivated to go and watch a Wes Anderson movie, those benefiting the original creator.
3. The copyrighted material is essential to your video. Whether the copyrighted content is needed in order to illustrate a point or if that one moment from a well-recognized movie helps tie together the message, as long as the copyrighted material is serving the video in some significant way, then it will be consider fair use.
4. Give the original creator credit. Just because you give the original creator credit doesn’t mean you can rightfully use their content, however, it does give you a better chance at avoiding copyright strike. Most often, the original creators simply want credit for their work. If they see that you have noted that the content was made by them, it will only give them more exposure.
5. Keep it short. There is no precise number of seconds or ratio of copyrighted to original footage you should have in your video to qualify as fair use. But generally, if the copyrighted clip is short and/or broken up, then it stands a better chance at being approved by YouTube.
Part 6: What to Do When Other YouTubers Are Copying Your Content
As a new YouTuber, it’s a little freaky to think that someone is taking your content and republishing it or using your creations in their video without your permission.
If you ever notice that your content is being copied without your approval — if they have duplicated your video completely or is using your video without giving credit — and it is not benefiting your channel in any way, don’t worry, YouTube is designed to protect you.
Steps to Report Copyright Infringements on YouTube
- View the video that contains your copyrighted material.
- Click on “Report”
- Select “Infringes my rights” in the pop up window and click “infringes my copyright” in the dropdown options.
- Supply additional information to the report form, including the URL of the video infringing your copyrighted content and the URL of your own video.
- Submit report and wait for an email confirmation that the infringing content has been removed.
Part 7: YouTube Copyright Match
In 2018, YouTube launched a new feature called Copyright Match Tool, which automatically finds videos that are very similar or the same as the ones you’ve created. This gives you the power to determine what to do once you know the video exist.
- You can choose to do nothing.
- You can contact the publisher.
- You can report the video to YouTube for removal.
Key Takeaways
I hope this article has clarified what you can and cannot do with copyrighted content. Here is a quick summary of what we touched on in this post:
- Avoid having 3 copyright strikes on your channel at all costs.
- When using copyrighted material, ensure it is essential to the video and you are not overdoing it.
- Make sure that the copyrighted content does not take views and sales away from the original source.
- Strive to use the copyrighted content in a transformative way, as a parody or a commentary, to educate or inform.
- Give the original creator credit or have it benefit the original by giving more publicity.
- Report any creator that is infringing on your content.
Got any questions on YouTube copyright? Leave a comment below and we’ll help you answer it.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
One of the trickiest terrains for new YouTubers to navigate is the land of copyright rules.
We get it, it’s confusing and stressful, especially when what you want to focus on is making videos, but instead, you are worried about getting your account terminated or being sued.
Can you or can’t you use that song or that clip from the movie? That’s all you want to know.
In this article, we are going to address the key areas that YouTubers need to understand when it comes to YouTube copyright. What is okay and what isn’t? What may be considered risky or what would be worth taking a chance?
Remember that everything discussed in this article is only best practices and shouldn’t be taken as definitive legal advice.
Now that we are set, let’s dive in:
Part 1: What is Fair Use?
When we talk about YouTube copyright, we have to talk about fair use.
Without fair use, there wouldn’t be any flexibility for creators. There wouldn’t be mashups, parodies, or lip dubs. Without fair use, any video with copyright content such as music in the background or a reference to a scene from a famous movie will require approval from the content owner and can be removed. Because of fair use, you can publish a video with copyrighted material in it and not have to ask anyone.
Think of fair use as exceptions to copyright rules.
Part 2: What YouTube Considers Fair Use
There are a few aspects YouTube looks at when it comes to determining whether creators are using copyrighted content that meets the fair use exceptions.
- Is the copyrighted content being creatively or purposefully used?
- Are there more original content used than copyrighted content in the video?
- Will your video benefit the original copyrighted content?
Part 3: Types of Content That Meet Fair Use
Some acceptable styles of videos that allow you to exercise fair use are:
Critiques and Reviews: You can use clips of a movie that you review or play a chorus from a song that you are analyzing in a video and it will be okay to use because it’s serving a purpose of educating the viewer.
Tutorials and Commentary: A YouTube gamer streaming the video games and making comments throughout, that is within fair use, because it can be said that it is giving the video game exposure. Additionally, anything that can be classified as tutorials can also fall under fair use. If you have a video teaching people how to play a famous song, like The Beatles’ Let It Be , on piano, that’s fine!
Mashups: Mashups tend to be built entirely out of copyrighted material, but when done well this style of videos are very creative and often serve to promote the original work as opposed to replacing it.
There couldn’t be two more different movies than Toy Story and Fight Club, but somehow thanks the the creativity of a YouTube creator, there is a now a mashup of it. Some might call it an abomination, but this type of recycled art takes skills and planning, and it wouldn’t exist without fair use.
Parody: Imitation for comedic or dramatic effect is an artistic pursuit as long as it is done in a transformative manner. What does transformative mean? It means in some way, the original is being examined.
In this example from The Hillywood Show, we see a parody of both BBC’s Sherlock Holmes and Macklemore & Ryan Lewis’s Thrift Shop. The nuisance of the show and song recreated are there, but nobody who enjoys the originals will sit down and appreciate it in the same way. A parody is in no way trying to replace the original, but rather using the subject, structure, and style of the original as a vessel to another creative work.
Part 4: What To Do When You Get a YouTube Copyright Strike
If you are reading this, you may have already gotten a YouTube copyright strike.
This may have surprised you. Don’t be too concerned. If it was a mistake, the copyright strike merely acts as a warning, letting you know that the content in your video is copyrighted material.
However, if you were to get 3 copyright strikes in 90 days, you may be penalized by:
- Having all your accounts and videos removed
- Not being able to create a new channel
So what should you do? Here are the steps to take after you receive a copyright strike:
- Review the copyright strike by going into Creator Studio > Video Manager > Copyright notice
- Click on the “Copyright Strike” link beside the flagged video to see details
- Decide how to respond to the strike:
- Allow the strike to expire after 90 days and complete the YouTube’s copyright school
- Contact the person who reported your video and get the claim retracted
- Dispute the claim with a counter notification
Part 5: 5 Ways to Avoid Copyright Strike
It’s not always clear what YouTube deems fair use, but there are a few things you can do to improve your chances of meeting the qualification.
1. Use non-fictional copyright content instead of creative and fictional copyrighted content. You’ll have a better chance of meeting fair use if you use footages from a news broadcast than you would from a movie or television show.
The intent is clear when using non-fictional copyright content, such as in Bad Lip Reading. They aren’t trying to rebroadcast the Mark Zuckerberg integration, they are parodying it. The easier it is for the public to recognize that the content is from a source, and understand that the creator isn’t trying to take credit for it, the more likely it’ll pass the fair use qualification.
However, if Bad Lip Reading posted the content without lip dubbing, then one can argue that they are taking views away from the original news sources and that wouldn’t be fair use.
2. Make sure your video with copyrighted content isn’t replacing the original one. Only use enough of the source material to get your point across and ensure you are not negatively affecting the original through views and sales.
In this example from Screen Prism, we see scenes from Wes Anderson movies all through the video, however, it is not replacing any of the original films. In fact, you can say that because of this video, people will be motivated to go and watch a Wes Anderson movie, those benefiting the original creator.
3. The copyrighted material is essential to your video. Whether the copyrighted content is needed in order to illustrate a point or if that one moment from a well-recognized movie helps tie together the message, as long as the copyrighted material is serving the video in some significant way, then it will be consider fair use.
4. Give the original creator credit. Just because you give the original creator credit doesn’t mean you can rightfully use their content, however, it does give you a better chance at avoiding copyright strike. Most often, the original creators simply want credit for their work. If they see that you have noted that the content was made by them, it will only give them more exposure.
5. Keep it short. There is no precise number of seconds or ratio of copyrighted to original footage you should have in your video to qualify as fair use. But generally, if the copyrighted clip is short and/or broken up, then it stands a better chance at being approved by YouTube.
Part 6: What to Do When Other YouTubers Are Copying Your Content
As a new YouTuber, it’s a little freaky to think that someone is taking your content and republishing it or using your creations in their video without your permission.
If you ever notice that your content is being copied without your approval — if they have duplicated your video completely or is using your video without giving credit — and it is not benefiting your channel in any way, don’t worry, YouTube is designed to protect you.
Steps to Report Copyright Infringements on YouTube
- View the video that contains your copyrighted material.
- Click on “Report”
- Select “Infringes my rights” in the pop up window and click “infringes my copyright” in the dropdown options.
- Supply additional information to the report form, including the URL of the video infringing your copyrighted content and the URL of your own video.
- Submit report and wait for an email confirmation that the infringing content has been removed.
Part 7: YouTube Copyright Match
In 2018, YouTube launched a new feature called Copyright Match Tool, which automatically finds videos that are very similar or the same as the ones you’ve created. This gives you the power to determine what to do once you know the video exist.
- You can choose to do nothing.
- You can contact the publisher.
- You can report the video to YouTube for removal.
Key Takeaways
I hope this article has clarified what you can and cannot do with copyrighted content. Here is a quick summary of what we touched on in this post:
- Avoid having 3 copyright strikes on your channel at all costs.
- When using copyrighted material, ensure it is essential to the video and you are not overdoing it.
- Make sure that the copyrighted content does not take views and sales away from the original source.
- Strive to use the copyrighted content in a transformative way, as a parody or a commentary, to educate or inform.
- Give the original creator credit or have it benefit the original by giving more publicity.
- Report any creator that is infringing on your content.
Got any questions on YouTube copyright? Leave a comment below and we’ll help you answer it.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
One of the trickiest terrains for new YouTubers to navigate is the land of copyright rules.
We get it, it’s confusing and stressful, especially when what you want to focus on is making videos, but instead, you are worried about getting your account terminated or being sued.
Can you or can’t you use that song or that clip from the movie? That’s all you want to know.
In this article, we are going to address the key areas that YouTubers need to understand when it comes to YouTube copyright. What is okay and what isn’t? What may be considered risky or what would be worth taking a chance?
Remember that everything discussed in this article is only best practices and shouldn’t be taken as definitive legal advice.
Now that we are set, let’s dive in:
Part 1: What is Fair Use?
When we talk about YouTube copyright, we have to talk about fair use.
Without fair use, there wouldn’t be any flexibility for creators. There wouldn’t be mashups, parodies, or lip dubs. Without fair use, any video with copyright content such as music in the background or a reference to a scene from a famous movie will require approval from the content owner and can be removed. Because of fair use, you can publish a video with copyrighted material in it and not have to ask anyone.
Think of fair use as exceptions to copyright rules.
Part 2: What YouTube Considers Fair Use
There are a few aspects YouTube looks at when it comes to determining whether creators are using copyrighted content that meets the fair use exceptions.
- Is the copyrighted content being creatively or purposefully used?
- Are there more original content used than copyrighted content in the video?
- Will your video benefit the original copyrighted content?
Part 3: Types of Content That Meet Fair Use
Some acceptable styles of videos that allow you to exercise fair use are:
Critiques and Reviews: You can use clips of a movie that you review or play a chorus from a song that you are analyzing in a video and it will be okay to use because it’s serving a purpose of educating the viewer.
Tutorials and Commentary: A YouTube gamer streaming the video games and making comments throughout, that is within fair use, because it can be said that it is giving the video game exposure. Additionally, anything that can be classified as tutorials can also fall under fair use. If you have a video teaching people how to play a famous song, like The Beatles’ Let It Be , on piano, that’s fine!
Mashups: Mashups tend to be built entirely out of copyrighted material, but when done well this style of videos are very creative and often serve to promote the original work as opposed to replacing it.
There couldn’t be two more different movies than Toy Story and Fight Club, but somehow thanks the the creativity of a YouTube creator, there is a now a mashup of it. Some might call it an abomination, but this type of recycled art takes skills and planning, and it wouldn’t exist without fair use.
Parody: Imitation for comedic or dramatic effect is an artistic pursuit as long as it is done in a transformative manner. What does transformative mean? It means in some way, the original is being examined.
In this example from The Hillywood Show, we see a parody of both BBC’s Sherlock Holmes and Macklemore & Ryan Lewis’s Thrift Shop. The nuisance of the show and song recreated are there, but nobody who enjoys the originals will sit down and appreciate it in the same way. A parody is in no way trying to replace the original, but rather using the subject, structure, and style of the original as a vessel to another creative work.
Part 4: What To Do When You Get a YouTube Copyright Strike
If you are reading this, you may have already gotten a YouTube copyright strike.
This may have surprised you. Don’t be too concerned. If it was a mistake, the copyright strike merely acts as a warning, letting you know that the content in your video is copyrighted material.
However, if you were to get 3 copyright strikes in 90 days, you may be penalized by:
- Having all your accounts and videos removed
- Not being able to create a new channel
So what should you do? Here are the steps to take after you receive a copyright strike:
- Review the copyright strike by going into Creator Studio > Video Manager > Copyright notice
- Click on the “Copyright Strike” link beside the flagged video to see details
- Decide how to respond to the strike:
- Allow the strike to expire after 90 days and complete the YouTube’s copyright school
- Contact the person who reported your video and get the claim retracted
- Dispute the claim with a counter notification
Part 5: 5 Ways to Avoid Copyright Strike
It’s not always clear what YouTube deems fair use, but there are a few things you can do to improve your chances of meeting the qualification.
1. Use non-fictional copyright content instead of creative and fictional copyrighted content. You’ll have a better chance of meeting fair use if you use footages from a news broadcast than you would from a movie or television show.
The intent is clear when using non-fictional copyright content, such as in Bad Lip Reading. They aren’t trying to rebroadcast the Mark Zuckerberg integration, they are parodying it. The easier it is for the public to recognize that the content is from a source, and understand that the creator isn’t trying to take credit for it, the more likely it’ll pass the fair use qualification.
However, if Bad Lip Reading posted the content without lip dubbing, then one can argue that they are taking views away from the original news sources and that wouldn’t be fair use.
2. Make sure your video with copyrighted content isn’t replacing the original one. Only use enough of the source material to get your point across and ensure you are not negatively affecting the original through views and sales.
In this example from Screen Prism, we see scenes from Wes Anderson movies all through the video, however, it is not replacing any of the original films. In fact, you can say that because of this video, people will be motivated to go and watch a Wes Anderson movie, those benefiting the original creator.
3. The copyrighted material is essential to your video. Whether the copyrighted content is needed in order to illustrate a point or if that one moment from a well-recognized movie helps tie together the message, as long as the copyrighted material is serving the video in some significant way, then it will be consider fair use.
4. Give the original creator credit. Just because you give the original creator credit doesn’t mean you can rightfully use their content, however, it does give you a better chance at avoiding copyright strike. Most often, the original creators simply want credit for their work. If they see that you have noted that the content was made by them, it will only give them more exposure.
5. Keep it short. There is no precise number of seconds or ratio of copyrighted to original footage you should have in your video to qualify as fair use. But generally, if the copyrighted clip is short and/or broken up, then it stands a better chance at being approved by YouTube.
Part 6: What to Do When Other YouTubers Are Copying Your Content
As a new YouTuber, it’s a little freaky to think that someone is taking your content and republishing it or using your creations in their video without your permission.
If you ever notice that your content is being copied without your approval — if they have duplicated your video completely or is using your video without giving credit — and it is not benefiting your channel in any way, don’t worry, YouTube is designed to protect you.
Steps to Report Copyright Infringements on YouTube
- View the video that contains your copyrighted material.
- Click on “Report”
- Select “Infringes my rights” in the pop up window and click “infringes my copyright” in the dropdown options.
- Supply additional information to the report form, including the URL of the video infringing your copyrighted content and the URL of your own video.
- Submit report and wait for an email confirmation that the infringing content has been removed.
Part 7: YouTube Copyright Match
In 2018, YouTube launched a new feature called Copyright Match Tool, which automatically finds videos that are very similar or the same as the ones you’ve created. This gives you the power to determine what to do once you know the video exist.
- You can choose to do nothing.
- You can contact the publisher.
- You can report the video to YouTube for removal.
Key Takeaways
I hope this article has clarified what you can and cannot do with copyrighted content. Here is a quick summary of what we touched on in this post:
- Avoid having 3 copyright strikes on your channel at all costs.
- When using copyrighted material, ensure it is essential to the video and you are not overdoing it.
- Make sure that the copyrighted content does not take views and sales away from the original source.
- Strive to use the copyrighted content in a transformative way, as a parody or a commentary, to educate or inform.
- Give the original creator credit or have it benefit the original by giving more publicity.
- Report any creator that is infringing on your content.
Got any questions on YouTube copyright? Leave a comment below and we’ll help you answer it.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: In 2024, How Much Does YouTube Pay for 1 Million Views?
- Author: Thomas
- Created at : 2024-05-31 12:40:05
- Updated at : 2024-06-01 12:40:05
- Link: https://youtube-help.techidaily.com/in-2024-how-much-does-youtube-pay-for-1-million-views/
- License: This work is licensed under CC BY-NC-SA 4.0.
