Incredible Illusions: YouTube’s Magic Masterpieces Edited

Our mission here at Filmora is to help millions of video lovers like you do what they love, seek SUPER EASY tips to find out the best YouTube video editor, and make an impact through the power of video. While these tips don’t exactly teach you how to make edits to your video clips, they can help reduce your trial-and-error cost of trying numerous video editors and help you produce better results in the end.

Equipment List for Shooting Videos
Types of Video Shooting

Backup Your Original Video

Backup Your Existing YouTube Videos
Backup New Videos to Google Drive

The Ultimate Video Editing Fundamentals
32 Best YouTube Video Editing Tools Solutions (2022 Review)

Top 12 YouTube Video Editing Software to Check Out
Top 12 YouTube Video Editing App to Check Out
Top 10 YouTube Video Editor Online to Check Out

Export & Share Your YouTube Video

In-depth Exporting for Any Screen or Device
Previewing, Sharing, Managing, and Exporting the Videos
How Can You Get Support?

Optimize Video and Grow Your YouTube Channel

Add Multiple Ad Breaks
Add Optimal Description
Add Optimal Tags
Add Optimal Title Length
Respond to Comments
Script Your Videos
Tips for More Ad Revenue

Wrap Up – Bonus Tips

Part 1: Shoot Your YouTube Video Content

YouTube Video Editor

1. Equipment List for Shooting Videos

You need the following equipment to shoot a perfect video for your YouTube channel:

2. Types of Video Shooting

With regards to shooting video, there are three fundamental sorts:

True to Life
Activity
Screencast

Surprisingly realistic recordings are costly to deliver and can be hard to shoot well. Notwithstanding, they are exceptionally captivating and can make a strong close-to-home association with watchers.

Part 2: Backup Your Original Video

1. Backup Your Original Video

YouTube has been known to erase recordings for an assortment of reasons. That is the reason it means a lot to reinforce your current YouTube recordings.

2. Backup New Videos to Google Drive

Here are the steps to take:

Step 2Click on the New button in the top left corner of the screen

Step 3Select File Upload

Step 4Select the video files you want to upload

Step 5Click on Upload

Upload Video to Google Drive

Part 3: The Ultimate Video Editing Fundamentals

How to decide which youtube video editing software is best in various basic choices available today? Take a look at this quick checklist for all the video editing fundamentals you’ll ever need so your blockbusters will never miss a step again.

Part 4: 32 Best YouTube Video Editing Tools Solutions (2022 Review)

1. Top 12 YouTube Video Editing Software to Check Out

A. YouTube Official Video Editor

YouTube database stores so many videos without running out of storage space. You can also edit them on YouTube and the Official Video Editor is free and easy to use, but it’s not as powerful as other video editors. The Official Video Editor can be used to accomplish basic editing tasks. However, if you are looking for more features like adding text overlays or merging two different clips, this might not be the right editing tool.

Youtube Studio Editor

B. Top 5 YouTube Video Editing Software for Beginners

01of 05VSDC

An enormous arrangement of in-vogue video impacts, channels, and changes. Fundamental instruments like zoom, graphs, 360 video altering, and a variety of amendments. Advantageous commodity profiles that make saving recordings for different gadgets a snap.

Note: Most reduced framework prerequisites conceivable - VSDC works even on obsolete PCs!

VSDC

Cost: Free of cost; however, it comes with a premium version also.

OS: The best part about this video editing tool is that it is compatible with the older versions of Windows.

Rating & Review: As per the G2 reviews, VSDC scores a 4-star rating.

Features

Non-linear editing.
Chroma key feature.
Text editing in the video.
Creating split-screen videos.

Pros

Compatible with older versions of Windows.
Easy to use interface.
Amazing blending modes are available.

Cons

Some features like audio waveform, video stabilization, etc. are missing.
The free version lacks some important video editing features.
It’s not compatible with resolutions of more than 1080 pixels.

Tips

1. Easy-to-Use

You can easily create both linear and non-linear videos using VSDC.

2. Download the Free Version

You can easily download the free version from its official website.

3. Powerful Editing

It facilitates powerful editing of HD videos even on low-end computers.

02of 05Windows Video Editor

For fast and simple single-clip editing, you can use the Video Editor app.

Windows Video Editor

Cost: Free

OS: Windows 10 and higher versions of Windows.

Rating & Review: G2 reviews - 4 stars

Features

Easy to edit, trim, and create slideshows.
You can add slo-mo.
You can draw your creative designs on the videos

Pros

It has easy-to-use and creative editing tools.
You can add 3D text effects using this tool.

Cons

It lacks many premium features for professional video editors.
It doesn’t support Multicam and screen recording.

Tips

1. Automatically Create Slideshow

You can use it “Make a video for me” tool to automatically create a slideshow of the selected pictures.

2. Import Backup

It has an additional feature named “Import Backup” for importing backup videos and continuing editing them.

03of 05Wondershare Filmora

Filmora video editor works on cutting-edge highlights to save your time and exertion. It’s straightforward in Filmora. It is the most used YouTube video editor to create mind-blowing videos.

Wondershare Filmora

Wondershare Filmora 11 The Best video editor that makes your editing experience efficient and playful.

Try It Free Try It Free Learn More

Cost: Free to use but need to take the premium subscription to remove the watermark.

OS: Windows & macOS

Rating & Review: G2 reviews - 4.4 stars

Features

It supports a number of video and audio formats.
It delivers quick and amazing results.
4K editing support.
Noise removal.
Audio equalizer.

Pros

You can easily increase or decrease the consistency of the layers.
Contains a wide range of effects, text styles, and background music.
There’s no point in virus interactions while installing the software.
Easily download it from the official website.

Cons

The size of the file increases tremendously after editing.
Free version users cannot remove the watermark.

Tips

1. Online and Offline Mode

Filmora allows you to add a white border to your videos both n online and offline mode.

2. Insert Logos in the Videos

You can use Filmora to insert logos in the videos for marketing and branding purposes.

04of 05Blender

Blender is a free and open-source 3D PC designs programming toolset utilized for making vivified films, special visualizations, workmanship, 3D-printed models, movement illustrations, intelligent 3D applications, computer-generated reality, and, previously, computer games.

Blender

Cost: Free.

OS: Windows & macOS

Rating & Review: G2 reviews - 4.5 stars

Features

Contains a wide range of amazing tools for modeling, animation, video editing, etc.
Used for game creation.
Improved shadows, ray-tracing, and subsurface scattering.

Pros

It is a great tool for beginners.
It is one of the best tools for digital drawing creation.
Available to beginners at no cost.

Cons

Prone to bugs and glitches.

Tips

Shortcut Convenience

1. Use the shortcut “Ctrl + R” to repeat the last command.

2. You can use the shortcut “Ctrl + O” to activate the light alignment camera.

05of 055. Kdenlive

Kdenlive is an open-source video manager. The venture was begun around 2003. Kdenlive is based on Qt and the KDE Frameworks libraries. The greater part of the video handling is finished by the MLT Framework, which depends on numerous other open-source projects like FFmpeg, freir, movit, ladspa, sox, and so on.

Kdenlive

Cost: Free and open-source YouTube editor.

OS: Linux, macOS, and Windows.

Rating & Review: G2 reviews - 4.4 stars.

Features

Offers non-linear and multi-purpose video editing.
It allows you to add slow-motion effects.
It also offers automatic audio and video management.

Pros

Supports all video and audio formats.
Easy to use and great for beginners.
You don’t need deep knowledge about video editing to use this software.
Great video editing tool for new startups.
It is versatile.

Cons

Sometimes it delivers work at a much slower speed.
Multi-frame video editing is not possible with this editor.

Tips

1. Non-multi-frame Video Editing

Multi-frame video editing is not possible with this editor.

2. Easily Retard the Clip

You can easily retard the clip by rotating the mouse wheel.

C. Top 7 YouTube Video Editing Software for Advanced Users

01of 07Apple iMovie

With iMovie, make proficient-looking recordings without an altering degree. Effectively add photographs and recordings to projects, trim clasps with your finger, add consistent advances and blur sound like a star. You can likewise import and alter ProRes video 2 and add Apple ProRAW pictures to your films and trailers.

Apple iMovie

Cost:

Free

Features

It enables modifying and enhancing color schemes.
It offers stabilization of unstable and shaky videos.
You can easily change the speed of different video clips.

Pros

It allows you to share the videos directly on different social media platforms.
It has an easy-to-use user interface.
It comes with a wide range of effects and enhancements.
You can even operate it through your phone.
It is available to use free of cost.

Cons

It takes a large space.
The size of the video increases tremendously after editing.

Tips

1. Supports 4K

It supports a 4K video format.

2. Crop Tool

You can use the crop tool to zoom in on the video.

3. Detach Audio

You can detach audio and add any soundtrack of your choice.

02of 07Adobe Premiere Pro

Premiere Pro is the main video altering programming for making extraordinary recordings quick. Try not to simply make content — share your vision. Look at proficient formats or tweak your own enlivened illustrations and titles. Shift tones to suit your mindset. Also, give your story an extraordinary sound with sound devices and music tracks.

Adobe Premiere Pro

Cost:

$20.99 per month

Features

It enables VR editing of both audio and video.
You can directly upload the video on YouTube with Adobe Premiere Pro.
It can work on different projects simultaneously.

Pros

It is compatible with any type of operating system.
It supports a large number of audio and video formats.
It supports virtual reality.

Cons

It supports virtual reality.
It is an offline tool and is not available free of cost.

Tips

1. Shortcut Convenience

Use the shortcut “Shift + 2” to cycle the recent video in the source monitor.

2. Adjustments Layers

The proper use of adjustment layers delivers great results.

3. Color Coding

You can even use color coding for your video clips.

03of 07Lightworks

Lightworks is a non-direct altering framework (NLE) for altering and dominating computerized video. It was an early engineer of PC-based non-direct altering frameworks and has been being developed beginning around 1989. Lightworks won a 2017 EMMY Award for being one of the first to make advanced nonlinear altering programming.

Lightworks

Cost:

$23.99 per month

Features

It is a professional film editing software.
It is generally used for editing large-scale feature films.
It allows you to export your videos directly on YouTube.

Pros

It is available to download free of cost.
The free version of Lightworks doesn’t leave any watermark on the final clip.
Generally, all the tools are available to use in the free version.

Cons

The free version restricts certain output formats.
Users can sometimes face software crashes.

Tips

1. Backup for Work

Always create a backup of your work.

2. Keyboard Shortcuts

Learn all the keyboard shortcuts to get results faster and efficiently.

04of 07HitFilm Express

HitFilm Express is free video altering programming with proficient grade VFX apparatuses and all that you want to make amazing substance, movies or gaming recordings. Ideal for amateurs, film understudies, gamers, YouTubers, or any inventive without a financial plan. All of this from there, the sky is the limit, for nothing.

HitFilm Express

Cost:

$299

Features

It supports all types of video formats.
It supports 4K resolution videos.
It offers 360 degrees animation feature.

Pros

It is a free video editing software.
It offers a wide range of customizable video effects.
It comes with great and professional VFX tools.

Cons

It comes with great and professional VFX tools.
Not many transitions and effects are stored in the library.

Tips

1. Drag and Drop

Use the drag and drop feature to create effects easily.

2. Keyboard Shortcuts

Learn the use of keyboard shortcuts for better results.

05of 07Adobe After Effects

Adobe After Effects is an advanced special visualization, movement illustrations, and compositing application created by Adobe Systems and utilized in the after-creation interaction of filmmaking, computer games, and TV creation. In addition to other things, After Effects can be utilized for keying, following, compositing, and liveliness.

Adobe After Effects

Cost:

$20.99 per month

Features

It supports virtual reality.
It comes with a variety of editing tools like crop, trim, shape, mask, etc.
It is suitable for motion graphics.
Comes with a chroma key feature.

Pros

You can add animated text effects to your videos.
The layer animation feature helps in giving special effects.

Cons

Only experienced video editors can use it efficiently.
Expensive software.
It comes with the limited option of 3D animation.

Tips

1. Keyboard Shortcuts

Use keyboard shortcuts like “A” for animation, “B” for blur, etc.

2. Easy and Helpful

Duplication of different layers is easy and helpful.

06of 07Camtasia

Camtasia by TechSmith is straightforward, across-the-board video altering and screen recording programming program. It is also a good YouTube video editing software. Worked considering amateurs, Camtasia permits architects to make proficient preparation recordings rapidly and effectively. It is accessible for the two Windows and macOS.

Camtasia

Cost:

$299.99 per user

Features

It has around 75+ transition effects.
It has great features like motion blur effect, corner rounding effect, etc.
It supports a wide range of video formats.

Pros

You can make easy and quick transitions using Camtasia.
It allows screen recording.
It allows the creation of wonderful presentations for school and college projects.

Cons

It allows the creation of wonderful presentations for school and college projects.
It is buggy and often crashes.

Tips

1. Storyboard

You can easily create a storyboard using Camtasia.

1. Customizable Templates

It has many customizable templates. Use them to create great videos more efficiently.

07of 07Final Cut Pro

Final Cut Pro is a YouTube video editing app for making, altering, and delivering the greatest video. Finished product Pro joins elite execution advanced altering and local help for practically any video design with simple to-utilize and efficient elements that let you center around narrating.

Final Cut Pro

Cost:

$299.99

Features

It supports VR editing effects.
You can even edit the background noise of the video.

Pros

It can edit videos effortlessly.
It allows adding both 2D and 3D titles.
It is easy to learn.

Cons

It is relatively expensive.
Its user interface creates frequent stuttering.
It is harder to store a large number of clips.

Tips

1. Hard to Store

It is harder to store a large number of clips.

2. Shortcut

Use “Shift + Z to fit something into a window.

2. Top 12 YouTube Video Editing App to Check Out

A. The Best 6 YouTube Video Editing Apps for Beginners

Filmmaker Pro The best easy-to-use app for creating videos with 1 billion downloads.	Filmora The best video editing app for YouTube, suitable for both beginners and advanced users.
Specifications System: iPhone Cost: $39 yearly subscription 4k Support: Yes Ratings: Filmmaker Pro scores an overall rating of 4.6 stars. Direct YouTube Export: No	Specifications System: iPhone and Android Cost: Free but an in-app purchase 4k Support: Yes Ratings: 5 stars Direct YouTube Export: Yes
Reasons to buy It works on both web and mobile phones. You can edit the whole video in manual editing mode. Provides decent image quality.	Reasons to buy Filmora supports both ios and android versions. You can use it on a PC as well as on a mobile phone. There are multiple editing options for creating great video clips for different social media platforms.
Reasons to avoid A free version of Filmmaker pro leaves a watermark on the edited videos. The free version is restricted to the usage of certain features.	Reasons to avoid It lags while editing big video content. You need a premium version to get rid of the watermark and unlock some of the amazing editing features.
You can edit shaky footage and stabilize it using Filmmaker Pro. Keep editing simple to attract your audience.	Customize the slow motion and fast motion effects easily with Filmora. Use the video effects as per your choice to make your video clip look great.
View details	View details

Movavi It offers a wide assortment of mixed media programs.	LumaFusion The head proficient video altering and impacts application for you.
Specifications System: ios and Android Cost: ios and Android 4k Support: Yes Ratings: 4.7 stars Direct YouTube Export: Yes	Specifications System: ios Cost: $29.99 4k Support: No Ratings: 4 stars Direct YouTube Export: No
Reasons to buy It scores an overall rating of 4.8 stars. Great for creating social media video clips.	Reasons to buy Compatible with both web and mobile phones. Compatible with Mac os, Windows, ios, and Android versions. Its robust and user-friendly features are great for beginners.
Reasons to avoid Not suitable for professional editing. It contains some underdeveloped features. Slow video rendering of heavy files.	Reasons to avoid Sync between different devices is not possible. Prone to software crashes.
It lets you add personalized watermark and logo. It provides high-quality output and time lapse videos.	Use an SSD to work efficiently with 4K and other high-resolution files. The premium version of LumaFusion comes with a feature of directly exporting videos on YouTube.
View details	View details

Capcut A free across-the-board video-altering application that assists you with making fantastic recordings.	VivaVideo It can be utilized to make a slideshow of photographs that have text craftsmanship and vivified text.
Specifications System: Android and ios Cost: Free 4k Support: No Ratings: 4.5 stars Direct YouTube Export: No	Specifications System: Android and ios Cost: Free but in-app purchases 4k Support: Yes Ratings: 4.4 stars Direct YouTube Export: Yes
Reasons to buy It is very to use with no deep knowledge of video editing. It helps in creating great cinematic videos.	Reasons to buy It comes with in-app camera. It allows social media integration. It offers 60+ video effects to create amazing videos.
Reasons to avoid It lacks advanced color effects. Doesn’t support higher frame rate.	Reasons to avoid It offers 60+ video effects to create amazing videos. Free version lacks some advanced features.
You can easily cut, reverse, and change the speed with help of keyboard shortcuts.	Learn to use the “J-cut” feature for giving natural effects to your videos.
View details	View details

B. The Best 6 YouTube Video Editing Apps for Advanced Users

Adobe Premiere Rush The free versatile and work area video altering application for inventiveness in a hurry.
Specifications System: Android and ios Cost: Free but in-app purchases for better functions 4k Support: Yes Ratings: 5 stars Direct YouTube Export: No
Reasons to buy Its free trial is great for beginners to understand the tools and commands. Keyboard shortcuts make it easier to edit videos with less time consumption.
Reasons to avoid It doesn’t contain storyboard templates. It has a limited edition of transitions.
Master the adjustment of monitor size for a better experience. Don’t use colorful titles; it will ruin the look of your clip.
View details

Splice Smoothen out the divided course of making and sharing music, liberating performers to invest on the inventive approach.	Vimeo Create Effectively and immediately make video from stock recordings, photographs, and individual recordings.
Specifications System: ios and Android Cost: Free but in-app purchases 4k Support: No Ratings: 4.9 stars Direct YouTube Export: Yes	Specifications System: Android and ios Cost: Free but in-app purchases 4k Support: No Ratings: 4.5 stars Direct YouTube Export: No
Reasons to buy Compatible with ios and Android. You can easily use it on both the web and phone. The Premium version includes numerous samples and presets.	Reasons to buy It has great customizable features. It makes uploading the videos easier.
Reasons to avoid Generally, the samples and presets are overused. Record labels do not approve of some of the songs and music.	Reasons to avoid Basic users cannot access stock photos, advanced templates, etc. It costs money for uploading videos.
It is a great choice for discovering social media trends. Follow the social media guidelines before creating the videos.	You can use Vimeo to earn money with help of Tip Jar. Check your content before uploading, it should be web-friendly.
View details	View details

Adobe Spark Adobe Spark empowers you to recount stories and offer thoughts rapidly and delightfully.	Videoshop A FREE and simple video proofreader with quick altering instruments, channels, and numerous different impacts for customizing recordings.
Specifications System: Android and ios Cost: 14 days free trial 4k Support: No Ratings: 4.6 stars Direct YouTube Export: No	Specifications System: Android and ios Cost: Monthly subscription is $3.99 4k Support: No Ratings: 4.6 stars Direct YouTube Export: Yes
Reasons to buy It comes with a large variety of templates. It has an easy to use interface for better and more efficient working.	Reasons to buy It is quick and saves a lot of time. It is easy to use even for beginners.
Reasons to avoid Not affordable by all. Requires expensive hardware connections.	Reasons to avoid Watermark is available in the free version. It is buggy.
It allows you to remove unwanted sections from the templates. You can also experiment with fonts as per your choice.	You can also use this YouTube video editing software to record your videos. It enables various vertical and horizontal transitions.
View details	View details

3. Top 10 YouTube Video Editors Online to Check Out

A. The Best 5 YouTube Video Editors Online for Beginners

01of 05InVideo

InVideo is a strong, YouTube video editor online. It comes loaded with 5000+ formats, iStock media, music library, channels, advances, and substantially more. It is an online application; therefore, no download is required.

InVideo

Best for: YouTubers and content creators

Cost: $30 per month

Ratings: 4.3 stars

Features

It provides access to millions of images and clips.
It provides multi-lingual support.
It comes with completely customizable video templates.

Pros

The availability of video templates makes video editing easy for beginners.
It is a time-saver tool for video editing.

Cons

The free version contains a watermark on the edited videos.
You need a stable internet connection to work properly.
Switching between templates is not possible.

Note: Watch your clips carefully before editing and use transitions where needed.

02of 05Media.io

Use Media.io internet-based instruments to alter, convert, or pack video/sound/picture documents in 3 simple tasks.

Media.io

Best for: Beginners who want to improve editing skills

Cost: Free but an in-app purchase is $9.99 per month

Ratings: 3.5 stars

Features

It supports multiple audio and video formats.
It comes with a screen recorder and webcam recorder.

Pros

It supports an AI lab.
It allows you to remove the background easily.

Cons

It allows you to remove the background easily.
It is sometimes buggy and glitchy.

Note: Use Media.io audio remover to remove the background noise. You should have the correct knowledge of video, audio, and image files.

03of 05PowToon

PowToon is the main video and visual correspondence stage sent off in 2012. PowToon’s main goal is to enable people, groups, and organizations to accomplish quantifiable outcomes by changing correspondences into visual encounters that get their crowd to mind, interface, and act.

PowToon

Best for: Creating educational and training videos.

Cost: For free trial, you have to sign up. And the pro plan costs $3.63 per month

Ratings: 4.4 stars

Features

Helps in creating great animation effects.
You can even create GIFs in PowToon.

Pros

Unique features and easy to use
It comes with a wide range of customizable video templates.

Cons

It doesn’t have any downloadable version.
Exporting videos is very tricky.

Note: Record your narration before animating the video clip. Keep a check on the video timings.

04of 05DaVinci Resolve

It is the world’s just arrangement that consolidates altering, variety amendment, enhanced visualizations, movement designs and sound after creation across the board programming apparatus! Its rich, current point of interaction is quick to learn and simple for new clients, yet strong for experts.

DaVinci Resolve

Best for: Advanced level editors and video creators

Cost: $337.4

Ratings: 4.7 stars

Features

It supports 4K quality.
It offers a great color scheme.

Pros

It is a great choice for video editors.
It provides advanced color corrections.

Cons

It doesn’t come with any free trial or free version.
Keyboard shortcuts are a bit confusing.

Note: You can achieve a better playback performance using the proxy mode. You can speed up the work by changing the video format to a lower value.

05of 05ClipChamp

Clipchamp is presently our go-to video creation and altering suite. Unquestionably simple to use with phenomenal usefulness and a broad stock library, text, and variety altering suite, Clipchamp has empowered me to add another income stream to our computerized advertising office. Extraordinary help and a fabulous item.

ClipChamp

Best for: Creating presentations and social media videos, simple and basic video editing.

Cost: Sign up for a free trial, the creator level costs $72 per year and the business level costs $156 per year.

Ratings: 4.5 stars.

Features

It allows you to add filters and integrate audio in the clips.
You can edit, trim, crop, etc. using Clipchamp.

Pros

It has great video templates that help in creating amazing videos within no time.
You don’t require in-depth knowledge of video editing to use this application.

Cons

You can’t export high-quality videos without a watermark in the free version.
It can be glitchy and the editing becomes slow, consuming a lot of time.

Note: Speed up your video using ClipChamp. You can also add an outro to your video clips.

B. The Best 5 YouTube Video Editor Online for Advanced Users

01of 05VEED

VEED simplifies proficient video creation. It offers online video altering, recording, facilitating and sharing. Key elements incorporate a single tick captioning, interpretation, sound decrease, trimming, advances, custom marking, pressure and configuration change. VEED is great for groups as it is cloud-based. Keep away from slow document moves and PC stockpiling issues. All things being equal, keep all your video projects on the web and available. Permit various YouTube video editors to chip away at a similar task. Share recordings by means of URL.

VEED

Best for: Making tutorials, marketers, social media managers, etc.

Cost: Comes with both free and premium versions. Basic costs $5.97 per month and Pro costs $9.87 per month

Ratings: Scores an overall rating of 3.9 stars.

4k Support: No

Direct YouTube Export: No

Include Templates: No

Features

It offers direct social media sharing.
It comes with many collaboration tools.
It offers support for editing HD and 4K videos.

Pros

Automatic generation of captions.
It works well on different versions of Windows.
It is a great video editing tool with the simple user interface.

Cons

It can sometimes be glitchy.
Software crashes are common.

Note: VEED makes it easier to add subtitles in any language with its automatic translator. Use VEED to edit your YouTube videos like a pro.

02of 05Wideo

Wideo utilizes layouts to assist you with making proficient recordings for promoting, inner interchanges, and virtual entertainment and that are just the beginning. (Think: Squarespace or Minted, however for recordings).

Wideo

Best for: A great online platform that is used to edit and animate videos.

Cost: Sign up for free for a 1-minute video. The basic plan costs $19 per month and the pro costs $35 per month.

Ratings: Overall rating of 4 stars.

4k Support: No

Direct YouTube Export: Yes

Include Templates: Yes

Features

It also allows creating presentations.
You can add different text effects using Wideo.
It allows you to share the videos directly using the URLs.

Pros

Wideo is completely free of cost to use.
It makes animation and video editing very easy and simple.
It comes with more than 250 free video templates.
It is a great platform for marketing professionals and digital agencies.

Cons

Completely online application.
It is prone to glitches and bugs.

Note: Use a keyboard shortcut to get the desired results faster. Make the original video with plenty of lights.

03of 05Kapwing

If somebody had any desire to begin a YouTube channel today, there’s a ton that goes into making the main video. Arranging out a story, shooting cuts, and teaming up with different makers is adequately hard - also the numerous years it can take to gain proficiency with conventional video altering programming.

Kapwing

Best for: Both beginners and experts

Cost: Free for basic functions. The Pro plan costs $16 per month

Ratings: 4.7 stars

4k Support: No

Direct YouTube Export: No

Include Templates: Yes

Features

It provides multi-lingual support.
It comes with a default configuration with social media networks.
It has great and amazing editing features.

Pros

It has a great easy to use interface.
Auto subtitles are available.
It comes with great video editing templates.

Cons

It is glitchy sometimes.
The free version provides a low-quality output.

Note: Click outside the canvas on the right-hand side to view and customize the video quality. Use the ripple mode to edit your videos to avoid keep the gaps in the layers.

04of 05Renderforest

Renderforest gives you the most exceptional advertising devices to make broadcast-quality recordings and movements, notorious logos, and expert sites easily. Leisure time-saving development of advertising instruments to succeed: great recordings, movements, mock-ups, logos, introductions, SMM illustrations, and an expert site.

Renderforest

Best for: Advanced level creators and animators

Cost: Free version with limitations. The Lite version costs $11.67 per month and the pro version costs $15.56 per month.

Ratings: 4.8 stars.

4k Support: Yes

Direct YouTube Export: No

Include Templates: Yes

Features

It offers 3D animation.
You create multiple effects using this software.
It supports a large number of audio and video files.

Pros

It comes with a wide variety of templates.
It facilitates faster video creation.
The customer care team provides great support.

Cons

The free version contains a watermark.
The cost of the premium version is relatively high and it is not affordable to many people.

Note: Use Renderforest to create amazing graphics without any deep knowledge about graphic designing. It is used to create professional YouTube videos to attract a large number of audiences.

05of 05WeVideo

Make like a professional right away by any means. Add highlights like a green screen for a major financial plan look without the expense or trouble. Alter recordings with zero transfer stand-by time utilizing our free web-based video manager. Browse different configurations to stand apart via online entertainment, web, and portable showcases.

WeVideo

Best for: Both beginners and experienced video editors.

Cost: $4 per month

Ratings: 4 stars

4k Support: Yes

Direct YouTube Export: Yes

Include Templates: Yes

Features

It allows you to upload the videos directly on YouTube.
You can easily share the edited videos on different platforms using Wevideo.
It is available for both web and mobile versions.

Pros

Different color schemes, themes, fonts, effects, etc. allow you to experiment with your creation.
Chroma key feature is also available.

Cons

Its direct sharing feature is somewhere a threat to your privacy.
Free version of this software allows you to download a clip with a maximum length of 5 minutes.

Note: Create digital storyboards using this software. Use WeVideo to create collaborative projects.

There are a couple of ways of imparting your YouTube video to individuals who don’t have YouTube accounts. You can trade the video and offer it on your site or blog, or you can install the video on another site.

1. In-depth Exporting for Any Screen or Device

The following are a couple of tips to kick you off:

This will assist with keeping your arranging steady regardless gadget you’re focusing on.
Each screen and gadget are unique, so you’ll have to as needs be tailoring your substance.
Utilize responsive plan standards to make remarkable designs.

While reviewing a video, you can either watch it completely or utilize the thumbnail view to get a brief look at what’s going on with the video. In the thumbnail view, you can likewise perceive the amount of the video that has been watched. This is useful for deciding if individuals are really inspired by the substance.

3. How Can You Get Support?

There are a couple of ways of getting support for your YouTube video, and it means quite a bit to know what they are and how to utilize them.

Part 6: Optimize Video and Grow Your YouTube Channel

You can use the following ways to optimize your videos and grow your YouTube channel:

1. Add Multiple Ad Breaks

Sign in to YouTube Studio.
From the left menu, select Videos.
Choose a video, then select Monetization.
If you haven’t already, enable monetization for the video.
Beneath “Location of video ads”, check the box next to “During video (mid-roll)”.
Select MANAGE MID-ROLLS.
Add an ad break: Click + ADD BREAK. Enter the start time of the ad, or drag the vertical bar to the desired time.
Delete an ad break: Click Deletenext to the ad break.

2. Add Optimal Description

Be specific.
Do keyword research.
Use searchable keywords.
Know how to use keywords.
Know where to use your keywords.
Track which keywords work for you.
Find out what else your audience is watching.
Offer value.

3. Add Optimal Tags

Picture result for how to add the best labels for YouTube recordings. The best put to search for catchphrases is on YouTube, however, you ought to likewise utilize more conventional watchword research apparatuses (like Google Search Console, SEMrush, SEOProfiler, Moz or others.) YouTube permits you to incorporate “tags” to assist with arranging your video by watchword, yet it restricts the number of labels you can incorporate.

4. Add Optimal Title Length

While you can use upwards of 100 characters in your YouTube title, the ideal length is 70 characters (counting spaces) as anything over that will anyway be abbreviated. At the end of the day, just the initial 70 characters will be noticeable to the audience.

5. Respond to Comments

Reply: Click Reply to respond to comment directly.
Heart: Select the heart beneath a comment to show appreciation.
Like: Select thumbs up to like a comment.
Dislike: Select thumbs down to dislike a comment.
Pin: Select More.

6. Script Your Videos

Start with a brief.
Use your brief to write an outline.
Introduce yourself and/or the topic at the beginning of your script.
Start writing your script, section by section.
Support any B-roll with the proper callouts in your main narrative.
Be as concise as you can.

7. Tips for More Ad Revenue

Join the YouTube Partner Program.
Sell your own merch.
Create sponsored content.
Become an affiliate partner.
Get your fans to pay you directly.
Use crowdfunding.

Wrap Up – Bonus Tips

Summarize: Use the following points to choose the best video editing app

1. Convenience

iMovie. Apple items are known for their convenience and are for the most part easy to get and begin utilizing as they are calibrated for use by amateurs.

2. Impacts

Filmora. Filmora’s preset impacts are unparalleled by some other amateur altering stage. With movement preset and adjustable video and sound impacts, Filmora’s contributions are matched impeccably for another proofreader hoping to enliven their recording.

3. Utilization

Filmora. Filmora is presented for clients running Windows, Linux, and Mac working frameworks and is, subsequently, more generally open by a wide cluster of editors.

Backup Your Existing YouTube Videos
Backup New Videos to Google Drive
The Ultimate Video Editing Fundamentals
32 Best YouTube Video Editing Tools Solutions (2022 Review)

Top 12 YouTube Video Editing Software to Check Out
Top 12 YouTube Video Editing App to Check Out
Top 10 YouTube Video Editor Online to Check Out

Export & Share Your YouTube Video

In-depth Exporting for Any Screen or Device
Previewing, Sharing, Managing, and Exporting the Videos
How Can You Get Support?

Optimize Video and Grow Your YouTube Channel

Add Multiple Ad Breaks
Add Optimal Description
Add Optimal Tags
Add Optimal Title Length
Respond to Comments
Script Your Videos
Tips for More Ad Revenue

Wrap Up – Bonus Tips

Part 1: Shoot Your YouTube Video Content

YouTube Video Editor

1. Equipment List for Shooting Videos

You need the following equipment to shoot a perfect video for your YouTube channel:

2. Types of Video Shooting

With regards to shooting video, there are three fundamental sorts:

True to Life
Activity
Screencast

Part 2: Backup Your Original Video

1. Backup Your Original Video

YouTube has been known to erase recordings for an assortment of reasons. That is the reason it means a lot to reinforce your current YouTube recordings.

2. Backup New Videos to Google Drive

Here are the steps to take:

Step 2Click on the New button in the top left corner of the screen

Step 3Select File Upload

Step 4Select the video files you want to upload

Step 5Click on Upload

Upload Video to Google Drive

Part 3: The Ultimate Video Editing Fundamentals

Part 4: 32 Best YouTube Video Editing Tools Solutions (2022 Review)

1. Top 12 YouTube Video Editing Software to Check Out

A. YouTube Official Video Editor

Youtube Studio Editor

B. Top 5 YouTube Video Editing Software for Beginners

01of 05VSDC

Note: Most reduced framework prerequisites conceivable - VSDC works even on obsolete PCs!

VSDC

Cost: Free of cost; however, it comes with a premium version also.

OS: The best part about this video editing tool is that it is compatible with the older versions of Windows.

Rating & Review: As per the G2 reviews, VSDC scores a 4-star rating.

Features

Non-linear editing.
Chroma key feature.
Text editing in the video.
Creating split-screen videos.

Pros

Compatible with older versions of Windows.
Easy to use interface.
Amazing blending modes are available.

Cons

Some features like audio waveform, video stabilization, etc. are missing.
The free version lacks some important video editing features.
It’s not compatible with resolutions of more than 1080 pixels.

Tips

1. Easy-to-Use

You can easily create both linear and non-linear videos using VSDC.

2. Download the Free Version

You can easily download the free version from its official website.

3. Powerful Editing

It facilitates powerful editing of HD videos even on low-end computers.

02of 05Windows Video Editor

For fast and simple single-clip editing, you can use the Video Editor app.

Windows Video Editor

Cost: Free

OS: Windows 10 and higher versions of Windows.

Rating & Review: G2 reviews - 4 stars

Features

Easy to edit, trim, and create slideshows.
You can add slo-mo.
You can draw your creative designs on the videos

Pros

It has easy-to-use and creative editing tools.
You can add 3D text effects using this tool.

Cons

It lacks many premium features for professional video editors.
It doesn’t support Multicam and screen recording.

Tips

1. Automatically Create Slideshow

You can use it “Make a video for me” tool to automatically create a slideshow of the selected pictures.

2. Import Backup

It has an additional feature named “Import Backup” for importing backup videos and continuing editing them.

03of 05Wondershare Filmora

Filmora video editor works on cutting-edge highlights to save your time and exertion. It’s straightforward in Filmora. It is the most used YouTube video editor to create mind-blowing videos.

Wondershare Filmora

Wondershare Filmora 11 The Best video editor that makes your editing experience efficient and playful.

Try It Free Try It Free Learn More

Cost: Free to use but need to take the premium subscription to remove the watermark.

OS: Windows & macOS

Rating & Review: G2 reviews - 4.4 stars

Features

It supports a number of video and audio formats.
It delivers quick and amazing results.
4K editing support.
Noise removal.
Audio equalizer.

Pros

You can easily increase or decrease the consistency of the layers.
Contains a wide range of effects, text styles, and background music.
There’s no point in virus interactions while installing the software.
Easily download it from the official website.

Cons

The size of the file increases tremendously after editing.
Free version users cannot remove the watermark.

Tips

1. Online and Offline Mode

Filmora allows you to add a white border to your videos both n online and offline mode.

2. Insert Logos in the Videos

You can use Filmora to insert logos in the videos for marketing and branding purposes.

04of 05Blender

Blender

Cost: Free.

OS: Windows & macOS

Rating & Review: G2 reviews - 4.5 stars

Features

Contains a wide range of amazing tools for modeling, animation, video editing, etc.
Used for game creation.
Improved shadows, ray-tracing, and subsurface scattering.

Pros

It is a great tool for beginners.
It is one of the best tools for digital drawing creation.
Available to beginners at no cost.

Cons

Prone to bugs and glitches.

Tips

Shortcut Convenience

1. Use the shortcut “Ctrl + R” to repeat the last command.

2. You can use the shortcut “Ctrl + O” to activate the light alignment camera.

05of 055. Kdenlive

Kdenlive

Cost: Free and open-source YouTube editor.

OS: Linux, macOS, and Windows.

Rating & Review: G2 reviews - 4.4 stars.

Features

Offers non-linear and multi-purpose video editing.
It allows you to add slow-motion effects.
It also offers automatic audio and video management.

Pros

Supports all video and audio formats.
Easy to use and great for beginners.
You don’t need deep knowledge about video editing to use this software.
Great video editing tool for new startups.
It is versatile.

Cons

Sometimes it delivers work at a much slower speed.
Multi-frame video editing is not possible with this editor.

Tips

1. Non-multi-frame Video Editing

Multi-frame video editing is not possible with this editor.

2. Easily Retard the Clip

You can easily retard the clip by rotating the mouse wheel.

C. Top 7 YouTube Video Editing Software for Advanced Users

01of 07Apple iMovie

Apple iMovie

Cost:

Free

Features

It enables modifying and enhancing color schemes.
It offers stabilization of unstable and shaky videos.
You can easily change the speed of different video clips.

Pros

It allows you to share the videos directly on different social media platforms.
It has an easy-to-use user interface.
It comes with a wide range of effects and enhancements.
You can even operate it through your phone.
It is available to use free of cost.

Cons

It takes a large space.
The size of the video increases tremendously after editing.

Tips

1. Supports 4K

It supports a 4K video format.

2. Crop Tool

You can use the crop tool to zoom in on the video.

3. Detach Audio

You can detach audio and add any soundtrack of your choice.

02of 07Adobe Premiere Pro

Adobe Premiere Pro

Cost:

$20.99 per month

Features

It enables VR editing of both audio and video.
You can directly upload the video on YouTube with Adobe Premiere Pro.
It can work on different projects simultaneously.

Pros

It is compatible with any type of operating system.
It supports a large number of audio and video formats.
It supports virtual reality.

Cons

It supports virtual reality.
It is an offline tool and is not available free of cost.

Tips

1. Shortcut Convenience

Use the shortcut “Shift + 2” to cycle the recent video in the source monitor.

2. Adjustments Layers

The proper use of adjustment layers delivers great results.

3. Color Coding

You can even use color coding for your video clips.

03of 07Lightworks

Lightworks

Cost:

$23.99 per month

Features

It is a professional film editing software.
It is generally used for editing large-scale feature films.
It allows you to export your videos directly on YouTube.

Pros

It is available to download free of cost.
The free version of Lightworks doesn’t leave any watermark on the final clip.
Generally, all the tools are available to use in the free version.

Cons

The free version restricts certain output formats.
Users can sometimes face software crashes.

Tips

1. Backup for Work

Always create a backup of your work.

2. Keyboard Shortcuts

Learn all the keyboard shortcuts to get results faster and efficiently.

04of 07HitFilm Express

HitFilm Express

Cost:

$299

Features

It supports all types of video formats.
It supports 4K resolution videos.
It offers 360 degrees animation feature.

Pros

It is a free video editing software.
It offers a wide range of customizable video effects.
It comes with great and professional VFX tools.

Cons

It comes with great and professional VFX tools.
Not many transitions and effects are stored in the library.

Tips

1. Drag and Drop

Use the drag and drop feature to create effects easily.

2. Keyboard Shortcuts

Learn the use of keyboard shortcuts for better results.

05of 07Adobe After Effects

Adobe After Effects

Cost:

$20.99 per month

Features

It supports virtual reality.
It comes with a variety of editing tools like crop, trim, shape, mask, etc.
It is suitable for motion graphics.
Comes with a chroma key feature.

Pros

You can add animated text effects to your videos.
The layer animation feature helps in giving special effects.

Cons

Only experienced video editors can use it efficiently.
Expensive software.
It comes with the limited option of 3D animation.

Tips

1. Keyboard Shortcuts

Use keyboard shortcuts like “A” for animation, “B” for blur, etc.

2. Easy and Helpful

Duplication of different layers is easy and helpful.

06of 07Camtasia

Camtasia

Cost:

$299.99 per user

Features

It has around 75+ transition effects.
It has great features like motion blur effect, corner rounding effect, etc.
It supports a wide range of video formats.

Pros

You can make easy and quick transitions using Camtasia.
It allows screen recording.
It allows the creation of wonderful presentations for school and college projects.

Cons

It allows the creation of wonderful presentations for school and college projects.
It is buggy and often crashes.

Tips

1. Storyboard

You can easily create a storyboard using Camtasia.

1. Customizable Templates

It has many customizable templates. Use them to create great videos more efficiently.

07of 07Final Cut Pro

Final Cut Pro

Cost:

$299.99

Features

It supports VR editing effects.
You can even edit the background noise of the video.

Pros

It can edit videos effortlessly.
It allows adding both 2D and 3D titles.
It is easy to learn.

Cons

It is relatively expensive.
Its user interface creates frequent stuttering.
It is harder to store a large number of clips.

Tips

1. Hard to Store

It is harder to store a large number of clips.

2. Shortcut

Use “Shift + Z to fit something into a window.

2. Top 12 YouTube Video Editing App to Check Out

A. The Best 6 YouTube Video Editing Apps for Beginners

Filmmaker Pro The best easy-to-use app for creating videos with 1 billion downloads.	Filmora The best video editing app for YouTube, suitable for both beginners and advanced users.
Specifications System: iPhone Cost: $39 yearly subscription 4k Support: Yes Ratings: Filmmaker Pro scores an overall rating of 4.6 stars. Direct YouTube Export: No	Specifications System: iPhone and Android Cost: Free but an in-app purchase 4k Support: Yes Ratings: 5 stars Direct YouTube Export: Yes
Reasons to buy It works on both web and mobile phones. You can edit the whole video in manual editing mode. Provides decent image quality.	Reasons to buy Filmora supports both ios and android versions. You can use it on a PC as well as on a mobile phone. There are multiple editing options for creating great video clips for different social media platforms.
Reasons to avoid A free version of Filmmaker pro leaves a watermark on the edited videos. The free version is restricted to the usage of certain features.	Reasons to avoid It lags while editing big video content. You need a premium version to get rid of the watermark and unlock some of the amazing editing features.
You can edit shaky footage and stabilize it using Filmmaker Pro. Keep editing simple to attract your audience.	Customize the slow motion and fast motion effects easily with Filmora. Use the video effects as per your choice to make your video clip look great.
View details	View details

Movavi It offers a wide assortment of mixed media programs.	LumaFusion The head proficient video altering and impacts application for you.
Specifications System: ios and Android Cost: ios and Android 4k Support: Yes Ratings: 4.7 stars Direct YouTube Export: Yes	Specifications System: ios Cost: $29.99 4k Support: No Ratings: 4 stars Direct YouTube Export: No
Reasons to buy It scores an overall rating of 4.8 stars. Great for creating social media video clips.	Reasons to buy Compatible with both web and mobile phones. Compatible with Mac os, Windows, ios, and Android versions. Its robust and user-friendly features are great for beginners.
Reasons to avoid Not suitable for professional editing. It contains some underdeveloped features. Slow video rendering of heavy files.	Reasons to avoid Sync between different devices is not possible. Prone to software crashes.
It lets you add personalized watermark and logo. It provides high-quality output and time lapse videos.	Use an SSD to work efficiently with 4K and other high-resolution files. The premium version of LumaFusion comes with a feature of directly exporting videos on YouTube.
View details	View details

Capcut A free across-the-board video-altering application that assists you with making fantastic recordings.	VivaVideo It can be utilized to make a slideshow of photographs that have text craftsmanship and vivified text.
Specifications System: Android and ios Cost: Free 4k Support: No Ratings: 4.5 stars Direct YouTube Export: No	Specifications System: Android and ios Cost: Free but in-app purchases 4k Support: Yes Ratings: 4.4 stars Direct YouTube Export: Yes
Reasons to buy It is very to use with no deep knowledge of video editing. It helps in creating great cinematic videos.	Reasons to buy It comes with in-app camera. It allows social media integration. It offers 60+ video effects to create amazing videos.
Reasons to avoid It lacks advanced color effects. Doesn’t support higher frame rate.	Reasons to avoid It offers 60+ video effects to create amazing videos. Free version lacks some advanced features.
You can easily cut, reverse, and change the speed with help of keyboard shortcuts.	Learn to use the “J-cut” feature for giving natural effects to your videos.
View details	View details

B. The Best 6 YouTube Video Editing Apps for Advanced Users

Adobe Premiere Rush The free versatile and work area video altering application for inventiveness in a hurry.
Specifications System: Android and ios Cost: Free but in-app purchases for better functions 4k Support: Yes Ratings: 5 stars Direct YouTube Export: No
Reasons to buy Its free trial is great for beginners to understand the tools and commands. Keyboard shortcuts make it easier to edit videos with less time consumption.
Reasons to avoid It doesn’t contain storyboard templates. It has a limited edition of transitions.
Master the adjustment of monitor size for a better experience. Don’t use colorful titles; it will ruin the look of your clip.
View details

Splice Smoothen out the divided course of making and sharing music, liberating performers to invest on the inventive approach.	Vimeo Create Effectively and immediately make video from stock recordings, photographs, and individual recordings.
Specifications System: ios and Android Cost: Free but in-app purchases 4k Support: No Ratings: 4.9 stars Direct YouTube Export: Yes	Specifications System: Android and ios Cost: Free but in-app purchases 4k Support: No Ratings: 4.5 stars Direct YouTube Export: No
Reasons to buy Compatible with ios and Android. You can easily use it on both the web and phone. The Premium version includes numerous samples and presets.	Reasons to buy It has great customizable features. It makes uploading the videos easier.
Reasons to avoid Generally, the samples and presets are overused. Record labels do not approve of some of the songs and music.	Reasons to avoid Basic users cannot access stock photos, advanced templates, etc. It costs money for uploading videos.
It is a great choice for discovering social media trends. Follow the social media guidelines before creating the videos.	You can use Vimeo to earn money with help of Tip Jar. Check your content before uploading, it should be web-friendly.
View details	View details

Adobe Spark Adobe Spark empowers you to recount stories and offer thoughts rapidly and delightfully.	Videoshop A FREE and simple video proofreader with quick altering instruments, channels, and numerous different impacts for customizing recordings.
Specifications System: Android and ios Cost: 14 days free trial 4k Support: No Ratings: 4.6 stars Direct YouTube Export: No	Specifications System: Android and ios Cost: Monthly subscription is $3.99 4k Support: No Ratings: 4.6 stars Direct YouTube Export: Yes
Reasons to buy It comes with a large variety of templates. It has an easy to use interface for better and more efficient working.	Reasons to buy It is quick and saves a lot of time. It is easy to use even for beginners.
Reasons to avoid Not affordable by all. Requires expensive hardware connections.	Reasons to avoid Watermark is available in the free version. It is buggy.
It allows you to remove unwanted sections from the templates. You can also experiment with fonts as per your choice.	You can also use this YouTube video editing software to record your videos. It enables various vertical and horizontal transitions.
View details	View details

3. Top 10 YouTube Video Editors Online to Check Out

A. The Best 5 YouTube Video Editors Online for Beginners

01of 05InVideo

InVideo

Best for: YouTubers and content creators

Cost: $30 per month

Ratings: 4.3 stars

Features

It provides access to millions of images and clips.
It provides multi-lingual support.
It comes with completely customizable video templates.

Pros

The availability of video templates makes video editing easy for beginners.
It is a time-saver tool for video editing.

Cons

The free version contains a watermark on the edited videos.
You need a stable internet connection to work properly.
Switching between templates is not possible.

Note: Watch your clips carefully before editing and use transitions where needed.

02of 05Media.io

Use Media.io internet-based instruments to alter, convert, or pack video/sound/picture documents in 3 simple tasks.

Media.io

Best for: Beginners who want to improve editing skills

Cost: Free but an in-app purchase is $9.99 per month

Ratings: 3.5 stars

Features

It supports multiple audio and video formats.
It comes with a screen recorder and webcam recorder.

Pros

It supports an AI lab.
It allows you to remove the background easily.

Cons

It allows you to remove the background easily.
It is sometimes buggy and glitchy.

Note: Use Media.io audio remover to remove the background noise. You should have the correct knowledge of video, audio, and image files.

03of 05PowToon

PowToon

Best for: Creating educational and training videos.

Cost: For free trial, you have to sign up. And the pro plan costs $3.63 per month

Ratings: 4.4 stars

Features

Helps in creating great animation effects.
You can even create GIFs in PowToon.

Pros

Unique features and easy to use
It comes with a wide range of customizable video templates.

Cons

It doesn’t have any downloadable version.
Exporting videos is very tricky.

Note: Record your narration before animating the video clip. Keep a check on the video timings.

04of 05DaVinci Resolve

DaVinci Resolve

Best for: Advanced level editors and video creators

Cost: $337.4

Ratings: 4.7 stars

Features

It supports 4K quality.
It offers a great color scheme.

Pros

It is a great choice for video editors.
It provides advanced color corrections.

Cons

It doesn’t come with any free trial or free version.
Keyboard shortcuts are a bit confusing.

Note: You can achieve a better playback performance using the proxy mode. You can speed up the work by changing the video format to a lower value.

05of 05ClipChamp

ClipChamp

Best for: Creating presentations and social media videos, simple and basic video editing.

Cost: Sign up for a free trial, the creator level costs $72 per year and the business level costs $156 per year.

Ratings: 4.5 stars.

Features

It allows you to add filters and integrate audio in the clips.
You can edit, trim, crop, etc. using Clipchamp.

Pros

It has great video templates that help in creating amazing videos within no time.
You don’t require in-depth knowledge of video editing to use this application.

Cons

You can’t export high-quality videos without a watermark in the free version.
It can be glitchy and the editing becomes slow, consuming a lot of time.

Note: Speed up your video using ClipChamp. You can also add an outro to your video clips.

B. The Best 5 YouTube Video Editor Online for Advanced Users

01of 05VEED

VEED

Best for: Making tutorials, marketers, social media managers, etc.

Cost: Comes with both free and premium versions. Basic costs $5.97 per month and Pro costs $9.87 per month

Ratings: Scores an overall rating of 3.9 stars.

4k Support: No

Direct YouTube Export: No

Include Templates: No

Features

It offers direct social media sharing.
It comes with many collaboration tools.
It offers support for editing HD and 4K videos.

Pros

Automatic generation of captions.
It works well on different versions of Windows.
It is a great video editing tool with the simple user interface.

Cons

It can sometimes be glitchy.
Software crashes are common.

Note: VEED makes it easier to add subtitles in any language with its automatic translator. Use VEED to edit your YouTube videos like a pro.

02of 05Wideo

Wideo

Best for: A great online platform that is used to edit and animate videos.

Cost: Sign up for free for a 1-minute video. The basic plan costs $19 per month and the pro costs $35 per month.

Ratings: Overall rating of 4 stars.

4k Support: No

Direct YouTube Export: Yes

Include Templates: Yes

Features

It also allows creating presentations.
You can add different text effects using Wideo.
It allows you to share the videos directly using the URLs.

Pros

Wideo is completely free of cost to use.
It makes animation and video editing very easy and simple.
It comes with more than 250 free video templates.
It is a great platform for marketing professionals and digital agencies.

Cons

Completely online application.
It is prone to glitches and bugs.

Note: Use a keyboard shortcut to get the desired results faster. Make the original video with plenty of lights.

03of 05Kapwing

Kapwing

Best for: Both beginners and experts

Cost: Free for basic functions. The Pro plan costs $16 per month

Ratings: 4.7 stars

4k Support: No

Direct YouTube Export: No

Include Templates: Yes

Features

It provides multi-lingual support.
It comes with a default configuration with social media networks.
It has great and amazing editing features.

Pros

It has a great easy to use interface.
Auto subtitles are available.
It comes with great video editing templates.

Cons

It is glitchy sometimes.
The free version provides a low-quality output.

Note: Click outside the canvas on the right-hand side to view and customize the video quality. Use the ripple mode to edit your videos to avoid keep the gaps in the layers.

04of 05Renderforest

Renderforest

Best for: Advanced level creators and animators

Cost: Free version with limitations. The Lite version costs $11.67 per month and the pro version costs $15.56 per month.

Ratings: 4.8 stars.

4k Support: Yes

Direct YouTube Export: No

Include Templates: Yes

Features

It offers 3D animation.
You create multiple effects using this software.
It supports a large number of audio and video files.

Pros

It comes with a wide variety of templates.
It facilitates faster video creation.
The customer care team provides great support.

Cons

The free version contains a watermark.
The cost of the premium version is relatively high and it is not affordable to many people.

Note: Use Renderforest to create amazing graphics without any deep knowledge about graphic designing. It is used to create professional YouTube videos to attract a large number of audiences.

05of 05WeVideo

WeVideo

Best for: Both beginners and experienced video editors.

Cost: $4 per month

Ratings: 4 stars

4k Support: Yes

Direct YouTube Export: Yes

Include Templates: Yes

Features

It allows you to upload the videos directly on YouTube.
You can easily share the edited videos on different platforms using Wevideo.
It is available for both web and mobile versions.

Pros

Different color schemes, themes, fonts, effects, etc. allow you to experiment with your creation.
Chroma key feature is also available.

Cons

Its direct sharing feature is somewhere a threat to your privacy.
Free version of this software allows you to download a clip with a maximum length of 5 minutes.

Note: Create digital storyboards using this software. Use WeVideo to create collaborative projects.

1. In-depth Exporting for Any Screen or Device

The following are a couple of tips to kick you off:

This will assist with keeping your arranging steady regardless gadget you’re focusing on.
Each screen and gadget are unique, so you’ll have to as needs be tailoring your substance.
Utilize responsive plan standards to make remarkable designs.

3. How Can You Get Support?

There are a couple of ways of getting support for your YouTube video, and it means quite a bit to know what they are and how to utilize them.

Part 6: Optimize Video and Grow Your YouTube Channel

You can use the following ways to optimize your videos and grow your YouTube channel:

1. Add Multiple Ad Breaks

Sign in to YouTube Studio.
From the left menu, select Videos.
Choose a video, then select Monetization.
If you haven’t already, enable monetization for the video.
Beneath “Location of video ads”, check the box next to “During video (mid-roll)”.
Select MANAGE MID-ROLLS.
Add an ad break: Click + ADD BREAK. Enter the start time of the ad, or drag the vertical bar to the desired time.
Delete an ad break: Click Deletenext to the ad break.

2. Add Optimal Description

Be specific.
Do keyword research.
Use searchable keywords.
Know how to use keywords.
Know where to use your keywords.
Track which keywords work for you.
Find out what else your audience is watching.
Offer value.

3. Add Optimal Tags

4. Add Optimal Title Length

5. Respond to Comments

Reply: Click Reply to respond to comment directly.
Heart: Select the heart beneath a comment to show appreciation.
Like: Select thumbs up to like a comment.
Dislike: Select thumbs down to dislike a comment.
Pin: Select More.

6. Script Your Videos

Start with a brief.
Use your brief to write an outline.
Introduce yourself and/or the topic at the beginning of your script.
Start writing your script, section by section.
Support any B-roll with the proper callouts in your main narrative.
Be as concise as you can.

7. Tips for More Ad Revenue

Join the YouTube Partner Program.
Sell your own merch.
Create sponsored content.
Become an affiliate partner.
Get your fans to pay you directly.
Use crowdfunding.

Wrap Up – Bonus Tips

Summarize: Use the following points to choose the best video editing app

1. Convenience

iMovie. Apple items are known for their convenience and are for the most part easy to get and begin utilizing as they are calibrated for use by amateurs.

2. Impacts

3. Utilization

Filmora. Filmora is presented for clients running Windows, Linux, and Mac working frameworks and is, subsequently, more generally open by a wide cluster of editors.

Elevate Your Channels: A Guide to YouTube Metrics

How to Use YouTube Analytics to Grow Your Channel?

Richard Bennett

Oct 26, 2023• Proven solutions

As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.

YouTube data is valuable because it can show you why you aren’t getting more subscribers and why certain videos aren’t getting the views you expected. Data can also identify all the positive results and give you insights into what worked.

In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.

YouTube Analytics:

Overview
Realtime
Revenue
Ad Rates
Watch Time
Audience Retention
Demographics
Playback Locations
Traffic Sources
Devices
Translations
Subscribers
Likes and Dislikes
Videos in Playlists
Comments
Sharing
Annotations
Cards
End Screens

When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.

But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:

- What information it is displaying

- What issues it addresses

- What you can do to improve the results

1. Overview

Use Overview Report for Quick Analysis

The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.

The Overview dashboard breaks down all your key stats. If you want a deeper dive, you can click into each of the section headers and it will give you an in-depth look at the analytics of that specific category.

Personalize Your Overview

By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.

If you only want to focus on the performance of your channel on a specific region, you can customize that as well:

Note: You will be able to change the time frame and region for all the data within YouTube Analytics.

See Your Top Performing Videos In Overview

The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.

Get Insights On Your Audience In Overview

In Overview you can see where the majority of your audience is from, what gender they are, how they are discovering your videos in Traffic Source, and where they are watching your video in Playback Locations:

How to Use the Overview Dashboard

The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.

If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.

2. Realtime

See The Performance of Your Channel

The Realtime report is a fantastic tool for seeing the immediate performance of your channel, which automatically updates every 10 seconds. There are two main views: The last 48 hours and the Last 60 Minutes.

See Performance of Your 25 Most Recently Published Videos

In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.

If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.

See How and Where Your Videos Are Being Viewed At the Moment

If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.

- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.

- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.

- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.

If you notice that you are getting a lot of views from the US, but also notice that people are about to go to sleep and the trend shows that it drops at that point in the past 24 hours, you can decide whether to schedule the post for the next morning or you can see if a boost at this point can keep the audience awake.

How to Use the Realtime Dashboard

If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.

Getting early insights on a recently published video may help you adjust your promotion strategy as needed.

For example, if you published a video this morning and shared it on your Facebook page, and you checked in this morning and saw that there was only a small amount of views, you may want to share it on a different platform so that it can get more exposure.

3. Revenue

See How Much Money Your Channel Has Made

Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.

There are 3 ways to change the timeline:

Dropdown menu

Calendar

Slide Bar

You can also change how you view your data, whether Daily, Weekly, Monthly, etc. This way you can see exactly how much you made each day, week, or month, and determine if you can correlate a particular dip or spike to an event that occurred.

Identify Your Highest Earning Videos

In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:

- Was the content great?

- Was it the perfect length?

- Was it a well-structured video?

- Was the video’s pacing fast?

Once you’ve done a full evaluation, see if you can apply it to your other videos.

Which Country Is Earning You the Most Money

Different countries have different rates for how much creators can make off Adsense. Click into Geography and see how much you are making in different countries and consider which audience is best to focus your attention on with the intention of increasing revenue.

Compare Estimated Revenue Earning to Other Metrics

Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?

How to Use the Revenue Dashboard

Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.

As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.

This tells you that while Views may be an important metric, it won’t affect your revenue. This can mean that you haven’t been reaching the audience that will engage with the ads, consider a slight content shift.

4. Ad Rates

Understanding the Ad Rates Report

YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.

Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.

Playback-based CPM: This is an estimation from YouTube on how much money you can make if you had 1,000 views from a monetized video. This is based on the parameters of the advertisers, your current number of views, and where your viewers are from.

CPM: This is the estimated amount you will earn for 1,000 ad impressions.

See Which Monetized Videos Are Earning Your Ad Revenue

Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.

This allows you to not only see the estimated earnings but also how many times the ad was shown. On top of that, the CPM gives you an idea of what YouTube deems to be more valuable content for advertisers, which gives you a better idea about the capabilities of the video and offers insight into the type of videos you make in the future.

See How Each Ad Type Is Performing Within Individual Video

Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)

You can see these details from the channel level or from an individual video level.

How to Use Ad Rates Report

Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.

But as you accumulate more and more monetized videos, and you will start seeing which videos are stronger in getting you ad engagements and which aren’t. The result might surprise you and help inform your next phase of videos.

5. Watch Time

See The Aggregated Time Your Viewers Spent Watching Your Videos

YouTube puts a lot of weight on this metric because they know that the more time people spend watching your original content, the more time they will have to show ads to your audience. Overall, you’ll want to see a steady rise for your Watch Time as it will indicate that you have a growing dedicated viewership.

In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.

YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.

YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.

Compare Performance of Videos in the Graph

Put your videos side by side to compare the performance over the course of a time period.

How to Use Watch Time Report

If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.

Some strategies include:

- Add videos to optimized playlists

- Improving titles and thumbnails

- Increase YouTube subscribers

- Add annotations to your videos

- Add end cards to your videos

6. Audience Retention

See How Long Your Viewers Spend Watching Your Videos

Like Watch Time, Audience Retention is a metric YouTube uses to determine how valuable your video is and how worthy it is in being discovered by your audience. It’s important to learn where in your video you are losing viewers.

In Audience Retention, there are two main categories you can see.

Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
Average Percentage Viewed shows how much the average person watched from your videos.

In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.

While you should aim to have 100% audience retention, if you can get an average above 50%, you are doing something right. Anything under, you may want to consider changing up your strategy (content, structure, pacing, etc.).

See Audience Retention of Individual Videos

Absolute Audience Retention: This report shows you the number of views at every point in the video as a percentage. This will let you know which part of the video is most popular, which part is causing a big drop off, and which part viewers are skipping to or rewatching.

Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.

If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.

How to Use Audience Retention

Audience retention can give you a lot of insights on how you should be structuring your videos. If you notice a steep drop in viewership, you can assume that what the viewer is watching is not that interesting.

However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.

In the example below, we see that there is a peak at the point in this video where a specific part of a tutorial is shown. Viewers were most likely rewatching to confirm they understand the information, so they can apply it themselves.

Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.

7. Demographics

Understand the Average Age and Gender of Your Audience

The first thing you’ll see when you enter the Demographic dashboard is the segmentation of your audience by age and gender. This gives you a good indication of who your overall channel is currently attracting.

See Most Popular Videos Viewed By A Specific Demographic

Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.

You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.

Data Split by Age:

Data Split by Gender:

See Geographic Distribution of Different Demographics

Not only will you be able to see which region the majority of your viewerships are from, but you can also segment and compare by demographics. This will give you a more insightful view of how your channel is performing across the world for different people.

Additionally, you can click into specific videos on your channel and see how it is performing in different regions.

How to Use Demographics Report

Understanding which group makes up the majority of your viewership will help you decide how to strategize the next phase of content. Will you keep growing that audience or will you want to grow in another demographic?

If you noticed that you have an underperforming female demographic in India, you can plan out some content that focus on that community. Without this report, you cannot see where you are missing opportunities.

8. Playback Locations

Find Out Where People Are Watching Your Videos

There are a number of ways people can watch your YouTube video:

- YouTube Watch Page

- YouTube Channel Page

- Embedded Video Player (Website or App)

- Other

If your video is only promoted organically your views will likely be coming from the YouTube Watch Page, but if other media publications embedded your video, and it’s getting a lot of views, you can see it here.

Which External Source Are Your Videos Being Watched

By clicking into the Embedded in External Websites and Apps report, you’ll be able to see all the different websites and apps that your video is featured on. This will give you a good indication of which sites and apps are driving the most views.

How to Use Playback Locations Report

Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.

You can reach out to the website that has embedded your video and thank them for sharing your content, and maybe they will be happy to share more. This way you create a relationship with them, which can increase your network and also improve the chances of your videos being discovered.

9. Traffic Sources

Find Out How People Are Discovering Your Videos

In the Traffic Sources report, you can see what is the most popular way your video is being discovered.

This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.

See Which Videos Are Suggesting Yours To Viewers

If you see that you are getting a lot of viewers coming from Suggested Videos, go to that report and see which external video was directing viewers to yours. These suggested videos can be your own or it can be from another YouTube creator.

See What People Search For To Discover Your Video

By clicking into the YouTube search, you can see what viewers searched in order to find your video. This can be useful in understanding your viewers’ mindset: were they trying to solve a problem or answer a question?

Knowing this, you can improve your keyword research.

How to Use Traffic Sources Report

Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.

If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.

10. Devices

Know What Devices Your Viewers Are Watching From

The way viewers watch content on their mobile phones is very different from the way they watch on television. By understanding how the majority of your viewers are watching your content, you can better design and structure your video.

For example, if you see that you have a large following that watches your content on mobile, then it might not be a good idea to load your video with too much text, as it’ll be hard for them to read.

You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.

11. Translations

See If You Need to Include Multi-Languages or Translation to Your Videos

The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.

If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.

For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.

12. Subscribers

In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.

If you see that you are getting a lot of conversions from the YouTube Watch Page, you can dig in and see which video specifically you should give credit to for earning your subscribers — and which ones are causing people to unsubscribe.

Find Out Which YouTube Keywords Are Leading to Subscriptions

Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.

See Which Date You Got The Most Subscribers

Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?

How to Use the Subscriber Report

Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.

If you see a video is earning you a lot of subscribers, it might be a good idea to give it a boost and make sure more people discover it. However, if you see a video is causing people to click unsubscribe, even though it might be a video you love, consider removing it from your channel as it might be doing more harm than good for your channel growth.

13. Likes and Dislikes

See the Likes and Dislikes of Individual Videos

In addition to seeing the total Likes and Dislikes your channel received, in this report, you can see the Likes and Dislikes of individual videos. This gives you a quick glance at how your viewers are enjoying your channel and videos.

Compare Likes and Dislikes with Other Metrics

See if there is a correlation between the channel’s performance and how viewers give Likes and Dislikes. Does increasing views get you more likes? Did a dip in views cause people to stop liking your videos?

Getting more of these data will help you plan new tactics to increase engagements.

See Which Date You Got the Most Likes and Dislikes

Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?

Compare Subscriber vs Non-Subscriber Likes and Dislikes

Knowing how your subscribers and non-subscribers are responding to your content will give you a good idea at how effective your video is at delighting those that know your content well, and those that are newer to your videos.

How to Use the Likes and Dislikes Report

As a creator, you always want to know how your videos are received. Knowing how your audience feels about your content, even if it’s just a Like or Dislike click, is a good indication of whether the public found your work: educational, inspirational, or entertaining.

14. Videos in Playlists

Find Out How Many Videos Are In Playlists

When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.

Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.

See Which Video Is In The Most Playlists

By having a report to see which videos have been added to the playlist, you can see that there is an interest in this type of content. With this knowledge, you can decide that perhaps the audience may be interested in a series around this topic.

See If There Is a Correlation Between Videos in Playlists and Watch Time

Identify if there are any direct or indirect effects of having videos in the playlist by comparing it to important metrics such as Watch Time. If you see that there is a boost for days when more videos are added to the playlist, you can start planning more strategies to get video features along with other related content.

How to Use Videos in Playlist

The Videos in the Playlist report give you another perspective on the popularity of videos. Unlike Views or Watch Time, adding a video to a playlist means that the audience will likely watch it again, as they are saving it amongst related content or as a favorite video.

15. Comments

See How Many People Have Commented On Channel Or Specific Videos

Select a time period and see how many comments your channel and videos got at that point. Knowing which video gets you the most comments and when it happens, gives you a good idea what type of conversations your audience is interested in having.

Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience

Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.

How to Use Comments Report

If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.

However, there are also benefits of using an external analytics tool like Sotrender . You can adjust the amount of time you want to analyze, visualize the metrics in different ways, and even customize what you want to show in the graphs. What’s more, Sotrender has it’s own metric called the Activity Index, which indicates to what extent your audience is engaging with your videos. You can use this metric in combination with others to see what content your audience is really invested in.

16. Sharing

See How Many Times Your Videos Have Been Shared

This report shows you how frequently your audience is sharing your videos to their networks. In addition to Views and Watch Time, knowing the shareability of your content helps guide your videos in achieving viral status.

Know which platform your audience is most active on. Understanding this can help you tailor your content to be more shareable on those channels or you can discover your audience’s account on those services and thank them personality.

See How Frequently a Video is Getting Shared

Understand how your videos are getting shared by your viewers. Do you see a spike in shares the first few days after publishing and then it becomes forgotten or is it an evergreen video that keeps getting consistent shares through its lifetime?

By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.

Understand what videos you create are more likely to get shares. If you are making a lot of how-to videos, a lot of people might be searching for the content, but unless it is highly relevant, it won’t get shared. The type of content that gets shared are the ones that have an interesting story and delights people.

If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.

17. Annotations

Find Out How Many Annotations Were Click Within a Period

When you add annotations to your videos, you would want to know if your audience is actually engaging with it. This report gives you an overview of how frequently your viewers are clicking on the links.

This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.

Compare Performance of Different Annotations

This report allows you to see which type of annotations are performing the best for your audience.

See Annotation Performance of a Specific Video

Click into a specific video to see which type of annotations are getting engagement and at what time it is happening. If you see that many annotation clicks are happening at a certain point in your video, going forward with your new videos that is where you can insert it.

How to Use Annotations

By finding out when in the video your audience engages with annotations and what type of annotations performs the best, you will have more insights on designing your videos and where to position the annotations to get the optimal results.

18. Cards

See Which Card Teasers and Cards Are Getting Clicked

Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.

Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.

Find Correlation Between On-Screen Content and Click-worthy Link

See what is happening on screen that is making the card more click-worthy, this can help you plan out your next video so that you direct your viewers’ attention to the clickable card teaser so they see it.

How to Use Cards Report

This report helps you understand the different cards and how they are performing within your videos so that you can better plan your content to increase the chances of your audience engaging with your cards.

19. End Screens

See How Often The End Screen Is Shown And Clicked

By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.

Then it’s good to see what percentage of them actually click to engage with your channel and content more.

See Performance of Each End Screen Elements

In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.

See Which End Screen Element Is Most Popular Within The Same Video

Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.

See Which Videos YouTube Chooses As Best For Viewers

In this report, you can also see the performance of different End Screen Element Types.

One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.

By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?

How to Use The End Screens Report

The End Screens report is great for letting you know which of your existing content the audience is interested in seeing after they finished watching one of your videos. As you learn more about your viewers and accumulate more videos, with the help of the End Screens report, you can determine which videos to use to increase Views and Watch Time.

Conclusion

Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.

Learning how to use analytics is not always a skill YouTubers think about when they are making videos, but it plays such an instrumental part throughout the whole stage of creation, from ideation to distribution.

Understanding how your videos are performing shines a light on your process, helps you evaluate what is working and what isn’t, and empower you to think beyond the lens and create videos that really resonates with your growing audience.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.

In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.

YouTube Analytics:

Overview
Realtime
Revenue
Ad Rates
Watch Time
Audience Retention
Demographics
Playback Locations
Traffic Sources
Devices
Translations
Subscribers
Likes and Dislikes
Videos in Playlists
Comments
Sharing
Annotations
Cards
End Screens

When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.

But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:

- What information it is displaying

- What issues it addresses

- What you can do to improve the results

1. Overview

Use Overview Report for Quick Analysis

The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.

Personalize Your Overview

By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.

If you only want to focus on the performance of your channel on a specific region, you can customize that as well:

Note: You will be able to change the time frame and region for all the data within YouTube Analytics.

See Your Top Performing Videos In Overview

The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.

Get Insights On Your Audience In Overview

How to Use the Overview Dashboard

The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.

If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.

2. Realtime

See The Performance of Your Channel

See Performance of Your 25 Most Recently Published Videos

In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.

If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.

See How and Where Your Videos Are Being Viewed At the Moment

If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.

- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.

- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.

- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.

How to Use the Realtime Dashboard

If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.

Getting early insights on a recently published video may help you adjust your promotion strategy as needed.

3. Revenue

See How Much Money Your Channel Has Made

Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.

There are 3 ways to change the timeline:

Dropdown menu

Calendar

Slide Bar

Identify Your Highest Earning Videos

In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:

- Was the content great?

- Was it the perfect length?

- Was it a well-structured video?

- Was the video’s pacing fast?

Once you’ve done a full evaluation, see if you can apply it to your other videos.

Which Country Is Earning You the Most Money

Compare Estimated Revenue Earning to Other Metrics

Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?

How to Use the Revenue Dashboard

Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.

As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.

4. Ad Rates

Understanding the Ad Rates Report

YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.

Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.

CPM: This is the estimated amount you will earn for 1,000 ad impressions.

See Which Monetized Videos Are Earning Your Ad Revenue

Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.

See How Each Ad Type Is Performing Within Individual Video

Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)

You can see these details from the channel level or from an individual video level.

How to Use Ad Rates Report

Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.

5. Watch Time

See The Aggregated Time Your Viewers Spent Watching Your Videos

In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.

YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.

YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.

Compare Performance of Videos in the Graph

Put your videos side by side to compare the performance over the course of a time period.

How to Use Watch Time Report

If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.

Some strategies include:

- Add videos to optimized playlists

- Improving titles and thumbnails

- Increase YouTube subscribers

- Add annotations to your videos

- Add end cards to your videos

6. Audience Retention

See How Long Your Viewers Spend Watching Your Videos

In Audience Retention, there are two main categories you can see.

Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
Average Percentage Viewed shows how much the average person watched from your videos.

In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.

See Audience Retention of Individual Videos

Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.

If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.

How to Use Audience Retention

However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.

Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.

7. Demographics

Understand the Average Age and Gender of Your Audience

See Most Popular Videos Viewed By A Specific Demographic

Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.

You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.

Data Split by Age:

Data Split by Gender:

See Geographic Distribution of Different Demographics

Additionally, you can click into specific videos on your channel and see how it is performing in different regions.

How to Use Demographics Report

8. Playback Locations

Find Out Where People Are Watching Your Videos

There are a number of ways people can watch your YouTube video:

- YouTube Watch Page

- YouTube Channel Page

- Embedded Video Player (Website or App)

- Other

Which External Source Are Your Videos Being Watched

How to Use Playback Locations Report

Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.

9. Traffic Sources

Find Out How People Are Discovering Your Videos

In the Traffic Sources report, you can see what is the most popular way your video is being discovered.

This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.

See Which Videos Are Suggesting Yours To Viewers

See What People Search For To Discover Your Video

Knowing this, you can improve your keyword research.

How to Use Traffic Sources Report

Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.

If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.

10. Devices

Know What Devices Your Viewers Are Watching From

You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.

11. Translations

See If You Need to Include Multi-Languages or Translation to Your Videos

The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.

If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.

For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.

12. Subscribers

In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.

Find Out Which YouTube Keywords Are Leading to Subscriptions

Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.

See Which Date You Got The Most Subscribers

Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?

How to Use the Subscriber Report

Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.

13. Likes and Dislikes

See the Likes and Dislikes of Individual Videos

Compare Likes and Dislikes with Other Metrics

Getting more of these data will help you plan new tactics to increase engagements.

See Which Date You Got the Most Likes and Dislikes

Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?

Compare Subscriber vs Non-Subscriber Likes and Dislikes

How to Use the Likes and Dislikes Report

14. Videos in Playlists

Find Out How Many Videos Are In Playlists

When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.

Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.

See Which Video Is In The Most Playlists

See If There Is a Correlation Between Videos in Playlists and Watch Time

How to Use Videos in Playlist

15. Comments

See How Many People Have Commented On Channel Or Specific Videos

Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience

Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.

How to Use Comments Report

If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.

16. Sharing

See How Many Times Your Videos Have Been Shared

See How Frequently a Video is Getting Shared

By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.

If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.

17. Annotations

Find Out How Many Annotations Were Click Within a Period

This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.

Compare Performance of Different Annotations

This report allows you to see which type of annotations are performing the best for your audience.

See Annotation Performance of a Specific Video

How to Use Annotations

18. Cards

See Which Card Teasers and Cards Are Getting Clicked

Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.

Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.

Find Correlation Between On-Screen Content and Click-worthy Link

How to Use Cards Report

19. End Screens

See How Often The End Screen Is Shown And Clicked

By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.

Then it’s good to see what percentage of them actually click to engage with your channel and content more.

See Performance of Each End Screen Elements

In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.

See Which End Screen Element Is Most Popular Within The Same Video

Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.

See Which Videos YouTube Chooses As Best For Viewers

In this report, you can also see the performance of different End Screen Element Types.

One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.

By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?

How to Use The End Screens Report

Conclusion

Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.

In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.

YouTube Analytics:

Overview
Realtime
Revenue
Ad Rates
Watch Time
Audience Retention
Demographics
Playback Locations
Traffic Sources
Devices
Translations
Subscribers
Likes and Dislikes
Videos in Playlists
Comments
Sharing
Annotations
Cards
End Screens

When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.

But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:

- What information it is displaying

- What issues it addresses

- What you can do to improve the results

1. Overview

Use Overview Report for Quick Analysis

The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.

Personalize Your Overview

By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.

If you only want to focus on the performance of your channel on a specific region, you can customize that as well:

Note: You will be able to change the time frame and region for all the data within YouTube Analytics.

See Your Top Performing Videos In Overview

The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.

Get Insights On Your Audience In Overview

How to Use the Overview Dashboard

The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.

If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.

2. Realtime

See The Performance of Your Channel

See Performance of Your 25 Most Recently Published Videos

In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.

If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.

See How and Where Your Videos Are Being Viewed At the Moment

If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.

- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.

- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.

- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.

How to Use the Realtime Dashboard

If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.

Getting early insights on a recently published video may help you adjust your promotion strategy as needed.

3. Revenue

See How Much Money Your Channel Has Made

Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.

There are 3 ways to change the timeline:

Dropdown menu

Calendar

Slide Bar

Identify Your Highest Earning Videos

In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:

- Was the content great?

- Was it the perfect length?

- Was it a well-structured video?

- Was the video’s pacing fast?

Once you’ve done a full evaluation, see if you can apply it to your other videos.

Which Country Is Earning You the Most Money

Compare Estimated Revenue Earning to Other Metrics

Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?

How to Use the Revenue Dashboard

Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.

As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.

4. Ad Rates

Understanding the Ad Rates Report

YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.

Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.

CPM: This is the estimated amount you will earn for 1,000 ad impressions.

See Which Monetized Videos Are Earning Your Ad Revenue

Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.

See How Each Ad Type Is Performing Within Individual Video

Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)

You can see these details from the channel level or from an individual video level.

How to Use Ad Rates Report

Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.

5. Watch Time

See The Aggregated Time Your Viewers Spent Watching Your Videos

In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.

YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.

YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.

Compare Performance of Videos in the Graph

Put your videos side by side to compare the performance over the course of a time period.

How to Use Watch Time Report

If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.

Some strategies include:

- Add videos to optimized playlists

- Improving titles and thumbnails

- Increase YouTube subscribers

- Add annotations to your videos

- Add end cards to your videos

6. Audience Retention

See How Long Your Viewers Spend Watching Your Videos

In Audience Retention, there are two main categories you can see.

Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
Average Percentage Viewed shows how much the average person watched from your videos.

In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.

See Audience Retention of Individual Videos

Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.

If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.

How to Use Audience Retention

However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.

Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.

7. Demographics

Understand the Average Age and Gender of Your Audience

See Most Popular Videos Viewed By A Specific Demographic

Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.

You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.

Data Split by Age:

Data Split by Gender:

See Geographic Distribution of Different Demographics

Additionally, you can click into specific videos on your channel and see how it is performing in different regions.

How to Use Demographics Report

8. Playback Locations

Find Out Where People Are Watching Your Videos

There are a number of ways people can watch your YouTube video:

- YouTube Watch Page

- YouTube Channel Page

- Embedded Video Player (Website or App)

- Other

Which External Source Are Your Videos Being Watched

How to Use Playback Locations Report

Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.

9. Traffic Sources

Find Out How People Are Discovering Your Videos

In the Traffic Sources report, you can see what is the most popular way your video is being discovered.

This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.

See Which Videos Are Suggesting Yours To Viewers

See What People Search For To Discover Your Video

Knowing this, you can improve your keyword research.

How to Use Traffic Sources Report

Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.

If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.

10. Devices

Know What Devices Your Viewers Are Watching From

You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.

11. Translations

See If You Need to Include Multi-Languages or Translation to Your Videos

The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.

If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.

For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.

12. Subscribers

In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.

Find Out Which YouTube Keywords Are Leading to Subscriptions

Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.

See Which Date You Got The Most Subscribers

Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?

How to Use the Subscriber Report

Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.

13. Likes and Dislikes

See the Likes and Dislikes of Individual Videos

Compare Likes and Dislikes with Other Metrics

Getting more of these data will help you plan new tactics to increase engagements.

See Which Date You Got the Most Likes and Dislikes

Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?

Compare Subscriber vs Non-Subscriber Likes and Dislikes

How to Use the Likes and Dislikes Report

14. Videos in Playlists

Find Out How Many Videos Are In Playlists

When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.

Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.

See Which Video Is In The Most Playlists

See If There Is a Correlation Between Videos in Playlists and Watch Time

How to Use Videos in Playlist

15. Comments

See How Many People Have Commented On Channel Or Specific Videos

Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience

Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.

How to Use Comments Report

If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.

16. Sharing

See How Many Times Your Videos Have Been Shared

See How Frequently a Video is Getting Shared

By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.

If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.

17. Annotations

Find Out How Many Annotations Were Click Within a Period

This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.

Compare Performance of Different Annotations

This report allows you to see which type of annotations are performing the best for your audience.

See Annotation Performance of a Specific Video

How to Use Annotations

18. Cards

See Which Card Teasers and Cards Are Getting Clicked

Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.

Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.

Find Correlation Between On-Screen Content and Click-worthy Link

How to Use Cards Report

19. End Screens

See How Often The End Screen Is Shown And Clicked

By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.

Then it’s good to see what percentage of them actually click to engage with your channel and content more.

See Performance of Each End Screen Elements

In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.

See Which End Screen Element Is Most Popular Within The Same Video

Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.

See Which Videos YouTube Chooses As Best For Viewers

In this report, you can also see the performance of different End Screen Element Types.

One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.

By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?

How to Use The End Screens Report

Conclusion

Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.

In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.

YouTube Analytics:

Overview
Realtime
Revenue
Ad Rates
Watch Time
Audience Retention
Demographics
Playback Locations
Traffic Sources
Devices
Translations
Subscribers
Likes and Dislikes
Videos in Playlists
Comments
Sharing
Annotations
Cards
End Screens

When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.

But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:

- What information it is displaying

- What issues it addresses

- What you can do to improve the results

1. Overview

Use Overview Report for Quick Analysis

The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.

Personalize Your Overview

By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.

If you only want to focus on the performance of your channel on a specific region, you can customize that as well:

Note: You will be able to change the time frame and region for all the data within YouTube Analytics.

See Your Top Performing Videos In Overview

The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.

Get Insights On Your Audience In Overview

How to Use the Overview Dashboard

The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.

If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.

2. Realtime

See The Performance of Your Channel

See Performance of Your 25 Most Recently Published Videos

In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.

If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.

See How and Where Your Videos Are Being Viewed At the Moment

If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.

- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.

- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.

- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.

How to Use the Realtime Dashboard

If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.

Getting early insights on a recently published video may help you adjust your promotion strategy as needed.

3. Revenue

See How Much Money Your Channel Has Made

Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.

There are 3 ways to change the timeline:

Dropdown menu

Calendar

Slide Bar

Identify Your Highest Earning Videos

In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:

- Was the content great?

- Was it the perfect length?

- Was it a well-structured video?

- Was the video’s pacing fast?

Once you’ve done a full evaluation, see if you can apply it to your other videos.

Which Country Is Earning You the Most Money

Compare Estimated Revenue Earning to Other Metrics

Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?

How to Use the Revenue Dashboard

Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.

As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.

4. Ad Rates

Understanding the Ad Rates Report

YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.

Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.

CPM: This is the estimated amount you will earn for 1,000 ad impressions.

See Which Monetized Videos Are Earning Your Ad Revenue

Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.

See How Each Ad Type Is Performing Within Individual Video

Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)

You can see these details from the channel level or from an individual video level.

How to Use Ad Rates Report

Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.

5. Watch Time

See The Aggregated Time Your Viewers Spent Watching Your Videos

In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.

YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.

YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.

Compare Performance of Videos in the Graph

Put your videos side by side to compare the performance over the course of a time period.

How to Use Watch Time Report

If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.

Some strategies include:

- Add videos to optimized playlists

- Improving titles and thumbnails

- Increase YouTube subscribers

- Add annotations to your videos

- Add end cards to your videos

6. Audience Retention

See How Long Your Viewers Spend Watching Your Videos

In Audience Retention, there are two main categories you can see.

Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
Average Percentage Viewed shows how much the average person watched from your videos.

In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.

See Audience Retention of Individual Videos

Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.

If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.

How to Use Audience Retention

However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.

Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.

7. Demographics

Understand the Average Age and Gender of Your Audience

See Most Popular Videos Viewed By A Specific Demographic

Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.

You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.

Data Split by Age:

Data Split by Gender:

See Geographic Distribution of Different Demographics

Additionally, you can click into specific videos on your channel and see how it is performing in different regions.

How to Use Demographics Report

8. Playback Locations

Find Out Where People Are Watching Your Videos

There are a number of ways people can watch your YouTube video:

- YouTube Watch Page

- YouTube Channel Page

- Embedded Video Player (Website or App)

- Other

Which External Source Are Your Videos Being Watched

How to Use Playback Locations Report

Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.

9. Traffic Sources

Find Out How People Are Discovering Your Videos

In the Traffic Sources report, you can see what is the most popular way your video is being discovered.

This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.

See Which Videos Are Suggesting Yours To Viewers

See What People Search For To Discover Your Video

Knowing this, you can improve your keyword research.

How to Use Traffic Sources Report

Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.

If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.

10. Devices

Know What Devices Your Viewers Are Watching From

You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.

11. Translations

See If You Need to Include Multi-Languages or Translation to Your Videos

The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.

If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.

For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.

12. Subscribers

In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.

Find Out Which YouTube Keywords Are Leading to Subscriptions

Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.

See Which Date You Got The Most Subscribers

Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?

How to Use the Subscriber Report

Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.

13. Likes and Dislikes

See the Likes and Dislikes of Individual Videos

Compare Likes and Dislikes with Other Metrics

Getting more of these data will help you plan new tactics to increase engagements.

See Which Date You Got the Most Likes and Dislikes

Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?

Compare Subscriber vs Non-Subscriber Likes and Dislikes

How to Use the Likes and Dislikes Report

14. Videos in Playlists

Find Out How Many Videos Are In Playlists

When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.

Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.

See Which Video Is In The Most Playlists

See If There Is a Correlation Between Videos in Playlists and Watch Time

How to Use Videos in Playlist

15. Comments

See How Many People Have Commented On Channel Or Specific Videos

Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience

Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.

How to Use Comments Report

If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.

16. Sharing

See How Many Times Your Videos Have Been Shared

See How Frequently a Video is Getting Shared

By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.

If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.

17. Annotations

Find Out How Many Annotations Were Click Within a Period

This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.

Compare Performance of Different Annotations

This report allows you to see which type of annotations are performing the best for your audience.

See Annotation Performance of a Specific Video

How to Use Annotations

18. Cards

See Which Card Teasers and Cards Are Getting Clicked

Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.

Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.

Find Correlation Between On-Screen Content and Click-worthy Link

How to Use Cards Report

19. End Screens

See How Often The End Screen Is Shown And Clicked

By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.

Then it’s good to see what percentage of them actually click to engage with your channel and content more.

See Performance of Each End Screen Elements

In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.

See Which End Screen Element Is Most Popular Within The Same Video

Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.

See Which Videos YouTube Chooses As Best For Viewers

In this report, you can also see the performance of different End Screen Element Types.

One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.

By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?

How to Use The End Screens Report

Conclusion

Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Youtube Help

"In 2024, Incredible Illusions YouTube's Magic Masterpieces Edited"

Incredible Illusions: YouTube’s Magic Masterpieces Edited

Part 1: Shoot Your YouTube Video Content

1. Equipment List for Shooting Videos

2. Types of Video Shooting

Part 2: Backup Your Original Video

1. Backup Your Original Video

2. Backup New Videos to Google Drive

Step 1Open Google Drive and sign in

Step 2Click on the New button in the top left corner of the screen

Step 3Select File Upload

Step 4Select the video files you want to upload

Step 5Click on Upload

Part 3: The Ultimate Video Editing Fundamentals

Part 4: 32 Best YouTube Video Editing Tools Solutions (2022 Review)

1. Top 12 YouTube Video Editing Software to Check Out

A. YouTube Official Video Editor

B. Top 5 YouTube Video Editing Software for Beginners

01of 05VSDC

1. Easy-to-Use

2. Download the Free Version

3. Powerful Editing

02of 05Windows Video Editor

1. Automatically Create Slideshow

2. Import Backup

03of 05Wondershare Filmora

1. Online and Offline Mode

2. Insert Logos in the Videos

04of 05Blender

Shortcut Convenience

05of 055. Kdenlive

1. Non-multi-frame Video Editing

2. Easily Retard the Clip

C. Top 7 YouTube Video Editing Software for Advanced Users

01of 07Apple iMovie

1. Supports 4K

2. Crop Tool

3. Detach Audio

02of 07Adobe Premiere Pro

1. Shortcut Convenience

2. Adjustments Layers

3. Color Coding

03of 07Lightworks

1. Backup for Work

2. Keyboard Shortcuts

04of 07HitFilm Express

1. Drag and Drop

2. Keyboard Shortcuts

05of 07Adobe After Effects

1. Keyboard Shortcuts

2. Easy and Helpful

06of 07Camtasia

1. Storyboard

1. Customizable Templates

07of 07Final Cut Pro

1. Hard to Store

2. Shortcut

2. Top 12 YouTube Video Editing App to Check Out

A. The Best 6 YouTube Video Editing Apps for Beginners

B. The Best 6 YouTube Video Editing Apps for Advanced Users

3. Top 10 YouTube Video Editors Online to Check Out

A. The Best 5 YouTube Video Editors Online for Beginners

01of 05InVideo

02of 05Media.io

03of 05PowToon

04of 05DaVinci Resolve

05of 05ClipChamp

B. The Best 5 YouTube Video Editor Online for Advanced Users

01of 05VEED

02of 05Wideo

03of 05Kapwing

04of 05Renderforest

05of 05WeVideo

Part 5: Export & Share Your YouTube Video

1. In-depth Exporting for Any Screen or Device

2. Previewing, Sharing, Managing, and Exporting the Videos

3. How Can You Get Support?

Part 6: Optimize Video and Grow Your YouTube Channel

1. Add Multiple Ad Breaks