Lifestyle Logging 101: Keeping Viewers Hooked Everyday

The Dos and Don’ts of Daily Vlogging

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you are making videos on YouTube, you’ll have come to a point where you feel daring enough to take on the ultimate challenge: daily vlogging.

You might have been inspired by other creators on YouTube or you might have heard of VEDA: Vlog every day April (or August). You might have also watched some videos from influencers telling you that the ruthless YouTube algorithm demands daily content if you aspire to grow an audience.

There are many reasons why you may want to try your hand at becoming a daily vlogger, but here are 3 motivating reasons to conquer your vlogging fears and get started.

Bonus Tip-The Best Daily Vlog Maker- Wondershare Filmora

Vlogging is an art and people use vlogging to upload videos daily to their YouTube channel. This is natural if you are recording videos daily, you will need a tool like Wondershare Filmora to edit your videos with precision. To make your task easy, Wondershare Filmora has all the features and effects that are required to edit a daily vlog video that you can upload directly from Filmora itself. You can make use of features like add text, background music, filters & effects, etc if you are a daily vlogger as it would help you a lot in making the video look professional in less time.

Why Daily Vlog Anyways?

Build discipline: Like exercising and eating healthy, you have to commit to it and do it regularly in order to see any lasting results. Vlogging is the same. However, if you’re a creator, making videos whenever you feel like it and want to give yourself a kick in the behind, daily vlogging is a practice that will keep you accountable. You have to do it every day. No excuses.

Practice more: How do the best become the best? They practice… every day. If what you want to do is become the greatest video creator you can be, make the best videos you can make, and build the largest following that you can, then let daily vlogging be your boot camp to reach those goals.

Please the YouTube algorithm: It’s true, YouTube wants to see that you are consistently posting fresh content. Every new video you upload will have a day or two to impress the algorithm, this metric is often referred to as view velocity . YouTube will give your video a lift, suggesting it to new viewers, if they see that it is being enjoyed. By publishing daily, you increase your chances of attracting more viewers.

Now that you know the benefits, how should you approach it?

The Dos and Don’ts of Daily Vlogging

1. Do Get Some Experience First

If you are starting out on YouTube, as in, you made one or two videos make sure you can vlog weekly for a few months before moving to daily. You wouldn’t run a marathon without training; you can hurt yourself if you do. Have an idea of what you are getting yourself into, otherwise, it can burn you out and ruin the joy of video creation for you completely.

2. Don’t Film Everything

Having a daily vlog does not mean always having the camera on. Every minute you film is a minute of footage you will have to watch later, a minute you will have to decide whether to cut from your final video. Every second of recorded footage is multiplied in the editing room and it would be impossible for you to meet your daily deadline if you have too much. The key is to start editing as you film, that way, you only film what you need. It doesn’t hurt to have extra footage, but being excessive can waste your time and add little to the final product.

3. Do Plan Out Your Day (Not Your Night)

Knowing where you need to go, who you are going to see and talk to, where you are going to have lunch, which route you are going to take home, and any other occurrences that can happen during the day will greatly increase your chances of success. A day is long and can be made longer when you have a video on your mind. Wouldn’t it be nice to save some of your decision making energy by having it all planned out? And if you are worried that over planning will reduce serendipitous moments that you want, don’t, your day won’t always go as planned… that’s just life.

Additionally, avoid filming at night. It will become a major stress to your health. Filming at night means pulling all-nighters to publish the next day, and then repeating that daily (nightly).

4. Don’t Spend too Long On a Script… Or Your Video

The beauty of daily vlog is to speak your mind and show your personality, not to perform a Shakespearean sonnet by heart. You shouldn’t try to memorize a whole script every day. That would be brutal! What you can have is an outline of the key points you want to hit, certain things you want to say, convey, or record to tell your story, knowing where you want certain cuts to happen helps too, but don’t workshop it too long, because tomorrow will be another show and done is better than perfect.

5. Do Use Templates, Presets, Hotkeys, and Shortcuts

Any chance you have to cut down on your editing time, use it. This means creating and properly storing templates of visuals you want to incorporate into your video. This means adding presets for effects that you feel you would use again. This means learning the editing hotkeys so you can streamline your process. Here are Filmora’s hotkeys .

6. Don’t Forget to Label Your Content

Staying organized is so important, especially as you begin to accumulate more and more footage. It might seem tedious initially, but this good habit can save you a lot of wasted hours later on when you need to find that specific shot that you swore you had…

7. Do Have A Goal

Have an idea of how long you are going to be going daily. Will it be one month, two months, or a year? Or will it be until you reach a certain amount of views, subscribers, or watch time? While it might feel liberating to venture into the great unknown without a clear destination, having a goal will allow you to keep motivated even when times are hard. After all, once you’ve hit your goal and still feel like there is more fuel in you, keep daily vlogging. There is no better feeling than exceeding your own expectations.

8. Don’t Worry About Equipment (But Be Aware of Bad Audio)

You’ve heard it before: you don’t need anything fancy to be a vlogger. If you are looking to increase your toolbox, we have a helpful YouTube gear starter guide for you. But look at it this way, there will be days when you realized that you forgot to charge the battery on your camera or that you left your tripod at home. Don’t abandon the whole project simply because you don’t have what you need.

The important thing is to film, tell a story, edit, and upload. You can do all that on your smartphone or computer webcam if you have to, so don’t let your equipment or lack thereof break your streak. If there is one thing you should put attention on is audio, if you don’t have excellent gear, try to avoid filming in loud places, such as construction sites, dance halls, or highway overpasses.

9. Do Bring a Camera With You Everywhere

Although you shouldn’t worry about your equipment, it is still a good habit to carry your camera with you everywhere. From the moment you wake up to the moment you go to sleep you are a daily vlogger, you never know when something will happen. Always be prepared. Your camera is to you, as a gun is to a soldier. It’s what sets you apart from all the civilians, so keep it close at hand.

10. Don’t Neglect Your Health

Earlier I compared daily vlogging to running a marathon, and like a marathon, there is a point where you need to be aware of yourself. You want to push yourself, but you don’t want to overdo it to a point where you damage your physical or mental health. Only you know when you have gone too far. If you feel like daily vlogging is ruining your life and the goal you set for yourself isn’t something you desire anymore, ask yourself: can I take a week off and decide if video creating is something I want to continue?

11. Do Watch Other Daily Vloggers

By seeing how other YouTubers have done daily vlogs, you can get ideas, see what aspect of their videos you like or dislike, and learn from their presentation, content, and community engagement. By watching daily vloggers, you can also start interacting with their content as well. It is always easier to stay motivated when you have support. By watching and reaching out to the daily vloggers you enjoy, you can build a network of people who are going through the same journey as you.

12. Don’t Forget About Your Audience

Remember that in the end, you are creating videos for someone else to enjoy. Even though you might be doing the daily vlog for yourself, if you want your viewers to return every day, you have to have an overall mission for your project. Is your message one that is aimed to motivate or do you want to document a journey? Don’t create your content in a vacuum, ask your viewers for feedback so you know how to improve.

Embarking on your daily vlogging adventure is not one to take lightly, but after 1 month, 1 season, or 1 year, you will be able to look back and see all that you have accomplished and feel proud. With the advice from this article, you can properly prepare yourself and enjoy each step of the process. Don’t overthink it, have fun!

Are you thinking of starting your daily vlog? Let us know what’s stopping you from the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you are making videos on YouTube, you’ll have come to a point where you feel daring enough to take on the ultimate challenge: daily vlogging.

You might have been inspired by other creators on YouTube or you might have heard of VEDA: Vlog every day April (or August). You might have also watched some videos from influencers telling you that the ruthless YouTube algorithm demands daily content if you aspire to grow an audience.

There are many reasons why you may want to try your hand at becoming a daily vlogger, but here are 3 motivating reasons to conquer your vlogging fears and get started.

Bonus Tip-The Best Daily Vlog Maker- Wondershare Filmora

Vlogging is an art and people use vlogging to upload videos daily to their YouTube channel. This is natural if you are recording videos daily, you will need a tool like Wondershare Filmora to edit your videos with precision. To make your task easy, Wondershare Filmora has all the features and effects that are required to edit a daily vlog video that you can upload directly from Filmora itself. You can make use of features like add text, background music, filters & effects, etc if you are a daily vlogger as it would help you a lot in making the video look professional in less time.

Why Daily Vlog Anyways?

Build discipline: Like exercising and eating healthy, you have to commit to it and do it regularly in order to see any lasting results. Vlogging is the same. However, if you’re a creator, making videos whenever you feel like it and want to give yourself a kick in the behind, daily vlogging is a practice that will keep you accountable. You have to do it every day. No excuses.

Practice more: How do the best become the best? They practice… every day. If what you want to do is become the greatest video creator you can be, make the best videos you can make, and build the largest following that you can, then let daily vlogging be your boot camp to reach those goals.

Please the YouTube algorithm: It’s true, YouTube wants to see that you are consistently posting fresh content. Every new video you upload will have a day or two to impress the algorithm, this metric is often referred to as view velocity . YouTube will give your video a lift, suggesting it to new viewers, if they see that it is being enjoyed. By publishing daily, you increase your chances of attracting more viewers.

Now that you know the benefits, how should you approach it?

The Dos and Don’ts of Daily Vlogging

1. Do Get Some Experience First

If you are starting out on YouTube, as in, you made one or two videos make sure you can vlog weekly for a few months before moving to daily. You wouldn’t run a marathon without training; you can hurt yourself if you do. Have an idea of what you are getting yourself into, otherwise, it can burn you out and ruin the joy of video creation for you completely.

2. Don’t Film Everything

Having a daily vlog does not mean always having the camera on. Every minute you film is a minute of footage you will have to watch later, a minute you will have to decide whether to cut from your final video. Every second of recorded footage is multiplied in the editing room and it would be impossible for you to meet your daily deadline if you have too much. The key is to start editing as you film, that way, you only film what you need. It doesn’t hurt to have extra footage, but being excessive can waste your time and add little to the final product.

3. Do Plan Out Your Day (Not Your Night)

Knowing where you need to go, who you are going to see and talk to, where you are going to have lunch, which route you are going to take home, and any other occurrences that can happen during the day will greatly increase your chances of success. A day is long and can be made longer when you have a video on your mind. Wouldn’t it be nice to save some of your decision making energy by having it all planned out? And if you are worried that over planning will reduce serendipitous moments that you want, don’t, your day won’t always go as planned… that’s just life.

Additionally, avoid filming at night. It will become a major stress to your health. Filming at night means pulling all-nighters to publish the next day, and then repeating that daily (nightly).

4. Don’t Spend too Long On a Script… Or Your Video

The beauty of daily vlog is to speak your mind and show your personality, not to perform a Shakespearean sonnet by heart. You shouldn’t try to memorize a whole script every day. That would be brutal! What you can have is an outline of the key points you want to hit, certain things you want to say, convey, or record to tell your story, knowing where you want certain cuts to happen helps too, but don’t workshop it too long, because tomorrow will be another show and done is better than perfect.

5. Do Use Templates, Presets, Hotkeys, and Shortcuts

Any chance you have to cut down on your editing time, use it. This means creating and properly storing templates of visuals you want to incorporate into your video. This means adding presets for effects that you feel you would use again. This means learning the editing hotkeys so you can streamline your process. Here are Filmora’s hotkeys .

6. Don’t Forget to Label Your Content

Staying organized is so important, especially as you begin to accumulate more and more footage. It might seem tedious initially, but this good habit can save you a lot of wasted hours later on when you need to find that specific shot that you swore you had…

7. Do Have A Goal

Have an idea of how long you are going to be going daily. Will it be one month, two months, or a year? Or will it be until you reach a certain amount of views, subscribers, or watch time? While it might feel liberating to venture into the great unknown without a clear destination, having a goal will allow you to keep motivated even when times are hard. After all, once you’ve hit your goal and still feel like there is more fuel in you, keep daily vlogging. There is no better feeling than exceeding your own expectations.

8. Don’t Worry About Equipment (But Be Aware of Bad Audio)

You’ve heard it before: you don’t need anything fancy to be a vlogger. If you are looking to increase your toolbox, we have a helpful YouTube gear starter guide for you. But look at it this way, there will be days when you realized that you forgot to charge the battery on your camera or that you left your tripod at home. Don’t abandon the whole project simply because you don’t have what you need.

The important thing is to film, tell a story, edit, and upload. You can do all that on your smartphone or computer webcam if you have to, so don’t let your equipment or lack thereof break your streak. If there is one thing you should put attention on is audio, if you don’t have excellent gear, try to avoid filming in loud places, such as construction sites, dance halls, or highway overpasses.

9. Do Bring a Camera With You Everywhere

Although you shouldn’t worry about your equipment, it is still a good habit to carry your camera with you everywhere. From the moment you wake up to the moment you go to sleep you are a daily vlogger, you never know when something will happen. Always be prepared. Your camera is to you, as a gun is to a soldier. It’s what sets you apart from all the civilians, so keep it close at hand.

10. Don’t Neglect Your Health

Earlier I compared daily vlogging to running a marathon, and like a marathon, there is a point where you need to be aware of yourself. You want to push yourself, but you don’t want to overdo it to a point where you damage your physical or mental health. Only you know when you have gone too far. If you feel like daily vlogging is ruining your life and the goal you set for yourself isn’t something you desire anymore, ask yourself: can I take a week off and decide if video creating is something I want to continue?

11. Do Watch Other Daily Vloggers

By seeing how other YouTubers have done daily vlogs, you can get ideas, see what aspect of their videos you like or dislike, and learn from their presentation, content, and community engagement. By watching daily vloggers, you can also start interacting with their content as well. It is always easier to stay motivated when you have support. By watching and reaching out to the daily vloggers you enjoy, you can build a network of people who are going through the same journey as you.

12. Don’t Forget About Your Audience

Remember that in the end, you are creating videos for someone else to enjoy. Even though you might be doing the daily vlog for yourself, if you want your viewers to return every day, you have to have an overall mission for your project. Is your message one that is aimed to motivate or do you want to document a journey? Don’t create your content in a vacuum, ask your viewers for feedback so you know how to improve.

Embarking on your daily vlogging adventure is not one to take lightly, but after 1 month, 1 season, or 1 year, you will be able to look back and see all that you have accomplished and feel proud. With the advice from this article, you can properly prepare yourself and enjoy each step of the process. Don’t overthink it, have fun!

Are you thinking of starting your daily vlog? Let us know what’s stopping you from the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you are making videos on YouTube, you’ll have come to a point where you feel daring enough to take on the ultimate challenge: daily vlogging.

You might have been inspired by other creators on YouTube or you might have heard of VEDA: Vlog every day April (or August). You might have also watched some videos from influencers telling you that the ruthless YouTube algorithm demands daily content if you aspire to grow an audience.

There are many reasons why you may want to try your hand at becoming a daily vlogger, but here are 3 motivating reasons to conquer your vlogging fears and get started.

Bonus Tip-The Best Daily Vlog Maker- Wondershare Filmora

Vlogging is an art and people use vlogging to upload videos daily to their YouTube channel. This is natural if you are recording videos daily, you will need a tool like Wondershare Filmora to edit your videos with precision. To make your task easy, Wondershare Filmora has all the features and effects that are required to edit a daily vlog video that you can upload directly from Filmora itself. You can make use of features like add text, background music, filters & effects, etc if you are a daily vlogger as it would help you a lot in making the video look professional in less time.

Why Daily Vlog Anyways?

Build discipline: Like exercising and eating healthy, you have to commit to it and do it regularly in order to see any lasting results. Vlogging is the same. However, if you’re a creator, making videos whenever you feel like it and want to give yourself a kick in the behind, daily vlogging is a practice that will keep you accountable. You have to do it every day. No excuses.

Practice more: How do the best become the best? They practice… every day. If what you want to do is become the greatest video creator you can be, make the best videos you can make, and build the largest following that you can, then let daily vlogging be your boot camp to reach those goals.

Please the YouTube algorithm: It’s true, YouTube wants to see that you are consistently posting fresh content. Every new video you upload will have a day or two to impress the algorithm, this metric is often referred to as view velocity . YouTube will give your video a lift, suggesting it to new viewers, if they see that it is being enjoyed. By publishing daily, you increase your chances of attracting more viewers.

Now that you know the benefits, how should you approach it?

The Dos and Don’ts of Daily Vlogging

1. Do Get Some Experience First

If you are starting out on YouTube, as in, you made one or two videos make sure you can vlog weekly for a few months before moving to daily. You wouldn’t run a marathon without training; you can hurt yourself if you do. Have an idea of what you are getting yourself into, otherwise, it can burn you out and ruin the joy of video creation for you completely.

2. Don’t Film Everything

Having a daily vlog does not mean always having the camera on. Every minute you film is a minute of footage you will have to watch later, a minute you will have to decide whether to cut from your final video. Every second of recorded footage is multiplied in the editing room and it would be impossible for you to meet your daily deadline if you have too much. The key is to start editing as you film, that way, you only film what you need. It doesn’t hurt to have extra footage, but being excessive can waste your time and add little to the final product.

3. Do Plan Out Your Day (Not Your Night)

Knowing where you need to go, who you are going to see and talk to, where you are going to have lunch, which route you are going to take home, and any other occurrences that can happen during the day will greatly increase your chances of success. A day is long and can be made longer when you have a video on your mind. Wouldn’t it be nice to save some of your decision making energy by having it all planned out? And if you are worried that over planning will reduce serendipitous moments that you want, don’t, your day won’t always go as planned… that’s just life.

Additionally, avoid filming at night. It will become a major stress to your health. Filming at night means pulling all-nighters to publish the next day, and then repeating that daily (nightly).

4. Don’t Spend too Long On a Script… Or Your Video

The beauty of daily vlog is to speak your mind and show your personality, not to perform a Shakespearean sonnet by heart. You shouldn’t try to memorize a whole script every day. That would be brutal! What you can have is an outline of the key points you want to hit, certain things you want to say, convey, or record to tell your story, knowing where you want certain cuts to happen helps too, but don’t workshop it too long, because tomorrow will be another show and done is better than perfect.

5. Do Use Templates, Presets, Hotkeys, and Shortcuts

Any chance you have to cut down on your editing time, use it. This means creating and properly storing templates of visuals you want to incorporate into your video. This means adding presets for effects that you feel you would use again. This means learning the editing hotkeys so you can streamline your process. Here are Filmora’s hotkeys .

6. Don’t Forget to Label Your Content

Staying organized is so important, especially as you begin to accumulate more and more footage. It might seem tedious initially, but this good habit can save you a lot of wasted hours later on when you need to find that specific shot that you swore you had…

7. Do Have A Goal

Have an idea of how long you are going to be going daily. Will it be one month, two months, or a year? Or will it be until you reach a certain amount of views, subscribers, or watch time? While it might feel liberating to venture into the great unknown without a clear destination, having a goal will allow you to keep motivated even when times are hard. After all, once you’ve hit your goal and still feel like there is more fuel in you, keep daily vlogging. There is no better feeling than exceeding your own expectations.

8. Don’t Worry About Equipment (But Be Aware of Bad Audio)

You’ve heard it before: you don’t need anything fancy to be a vlogger. If you are looking to increase your toolbox, we have a helpful YouTube gear starter guide for you. But look at it this way, there will be days when you realized that you forgot to charge the battery on your camera or that you left your tripod at home. Don’t abandon the whole project simply because you don’t have what you need.

The important thing is to film, tell a story, edit, and upload. You can do all that on your smartphone or computer webcam if you have to, so don’t let your equipment or lack thereof break your streak. If there is one thing you should put attention on is audio, if you don’t have excellent gear, try to avoid filming in loud places, such as construction sites, dance halls, or highway overpasses.

9. Do Bring a Camera With You Everywhere

Although you shouldn’t worry about your equipment, it is still a good habit to carry your camera with you everywhere. From the moment you wake up to the moment you go to sleep you are a daily vlogger, you never know when something will happen. Always be prepared. Your camera is to you, as a gun is to a soldier. It’s what sets you apart from all the civilians, so keep it close at hand.

10. Don’t Neglect Your Health

Earlier I compared daily vlogging to running a marathon, and like a marathon, there is a point where you need to be aware of yourself. You want to push yourself, but you don’t want to overdo it to a point where you damage your physical or mental health. Only you know when you have gone too far. If you feel like daily vlogging is ruining your life and the goal you set for yourself isn’t something you desire anymore, ask yourself: can I take a week off and decide if video creating is something I want to continue?

11. Do Watch Other Daily Vloggers

By seeing how other YouTubers have done daily vlogs, you can get ideas, see what aspect of their videos you like or dislike, and learn from their presentation, content, and community engagement. By watching daily vloggers, you can also start interacting with their content as well. It is always easier to stay motivated when you have support. By watching and reaching out to the daily vloggers you enjoy, you can build a network of people who are going through the same journey as you.

12. Don’t Forget About Your Audience

Remember that in the end, you are creating videos for someone else to enjoy. Even though you might be doing the daily vlog for yourself, if you want your viewers to return every day, you have to have an overall mission for your project. Is your message one that is aimed to motivate or do you want to document a journey? Don’t create your content in a vacuum, ask your viewers for feedback so you know how to improve.

Embarking on your daily vlogging adventure is not one to take lightly, but after 1 month, 1 season, or 1 year, you will be able to look back and see all that you have accomplished and feel proud. With the advice from this article, you can properly prepare yourself and enjoy each step of the process. Don’t overthink it, have fun!

Are you thinking of starting your daily vlog? Let us know what’s stopping you from the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you are making videos on YouTube, you’ll have come to a point where you feel daring enough to take on the ultimate challenge: daily vlogging.

You might have been inspired by other creators on YouTube or you might have heard of VEDA: Vlog every day April (or August). You might have also watched some videos from influencers telling you that the ruthless YouTube algorithm demands daily content if you aspire to grow an audience.

There are many reasons why you may want to try your hand at becoming a daily vlogger, but here are 3 motivating reasons to conquer your vlogging fears and get started.

Bonus Tip-The Best Daily Vlog Maker- Wondershare Filmora

Vlogging is an art and people use vlogging to upload videos daily to their YouTube channel. This is natural if you are recording videos daily, you will need a tool like Wondershare Filmora to edit your videos with precision. To make your task easy, Wondershare Filmora has all the features and effects that are required to edit a daily vlog video that you can upload directly from Filmora itself. You can make use of features like add text, background music, filters & effects, etc if you are a daily vlogger as it would help you a lot in making the video look professional in less time.

Why Daily Vlog Anyways?

Build discipline: Like exercising and eating healthy, you have to commit to it and do it regularly in order to see any lasting results. Vlogging is the same. However, if you’re a creator, making videos whenever you feel like it and want to give yourself a kick in the behind, daily vlogging is a practice that will keep you accountable. You have to do it every day. No excuses.

Practice more: How do the best become the best? They practice… every day. If what you want to do is become the greatest video creator you can be, make the best videos you can make, and build the largest following that you can, then let daily vlogging be your boot camp to reach those goals.

Please the YouTube algorithm: It’s true, YouTube wants to see that you are consistently posting fresh content. Every new video you upload will have a day or two to impress the algorithm, this metric is often referred to as view velocity . YouTube will give your video a lift, suggesting it to new viewers, if they see that it is being enjoyed. By publishing daily, you increase your chances of attracting more viewers.

Now that you know the benefits, how should you approach it?

The Dos and Don’ts of Daily Vlogging

1. Do Get Some Experience First

If you are starting out on YouTube, as in, you made one or two videos make sure you can vlog weekly for a few months before moving to daily. You wouldn’t run a marathon without training; you can hurt yourself if you do. Have an idea of what you are getting yourself into, otherwise, it can burn you out and ruin the joy of video creation for you completely.

2. Don’t Film Everything

Having a daily vlog does not mean always having the camera on. Every minute you film is a minute of footage you will have to watch later, a minute you will have to decide whether to cut from your final video. Every second of recorded footage is multiplied in the editing room and it would be impossible for you to meet your daily deadline if you have too much. The key is to start editing as you film, that way, you only film what you need. It doesn’t hurt to have extra footage, but being excessive can waste your time and add little to the final product.

3. Do Plan Out Your Day (Not Your Night)

Knowing where you need to go, who you are going to see and talk to, where you are going to have lunch, which route you are going to take home, and any other occurrences that can happen during the day will greatly increase your chances of success. A day is long and can be made longer when you have a video on your mind. Wouldn’t it be nice to save some of your decision making energy by having it all planned out? And if you are worried that over planning will reduce serendipitous moments that you want, don’t, your day won’t always go as planned… that’s just life.

Additionally, avoid filming at night. It will become a major stress to your health. Filming at night means pulling all-nighters to publish the next day, and then repeating that daily (nightly).

4. Don’t Spend too Long On a Script… Or Your Video

The beauty of daily vlog is to speak your mind and show your personality, not to perform a Shakespearean sonnet by heart. You shouldn’t try to memorize a whole script every day. That would be brutal! What you can have is an outline of the key points you want to hit, certain things you want to say, convey, or record to tell your story, knowing where you want certain cuts to happen helps too, but don’t workshop it too long, because tomorrow will be another show and done is better than perfect.

5. Do Use Templates, Presets, Hotkeys, and Shortcuts

Any chance you have to cut down on your editing time, use it. This means creating and properly storing templates of visuals you want to incorporate into your video. This means adding presets for effects that you feel you would use again. This means learning the editing hotkeys so you can streamline your process. Here are Filmora’s hotkeys .

6. Don’t Forget to Label Your Content

Staying organized is so important, especially as you begin to accumulate more and more footage. It might seem tedious initially, but this good habit can save you a lot of wasted hours later on when you need to find that specific shot that you swore you had…

7. Do Have A Goal

Have an idea of how long you are going to be going daily. Will it be one month, two months, or a year? Or will it be until you reach a certain amount of views, subscribers, or watch time? While it might feel liberating to venture into the great unknown without a clear destination, having a goal will allow you to keep motivated even when times are hard. After all, once you’ve hit your goal and still feel like there is more fuel in you, keep daily vlogging. There is no better feeling than exceeding your own expectations.

8. Don’t Worry About Equipment (But Be Aware of Bad Audio)

You’ve heard it before: you don’t need anything fancy to be a vlogger. If you are looking to increase your toolbox, we have a helpful YouTube gear starter guide for you. But look at it this way, there will be days when you realized that you forgot to charge the battery on your camera or that you left your tripod at home. Don’t abandon the whole project simply because you don’t have what you need.

The important thing is to film, tell a story, edit, and upload. You can do all that on your smartphone or computer webcam if you have to, so don’t let your equipment or lack thereof break your streak. If there is one thing you should put attention on is audio, if you don’t have excellent gear, try to avoid filming in loud places, such as construction sites, dance halls, or highway overpasses.

9. Do Bring a Camera With You Everywhere

Although you shouldn’t worry about your equipment, it is still a good habit to carry your camera with you everywhere. From the moment you wake up to the moment you go to sleep you are a daily vlogger, you never know when something will happen. Always be prepared. Your camera is to you, as a gun is to a soldier. It’s what sets you apart from all the civilians, so keep it close at hand.

10. Don’t Neglect Your Health

Earlier I compared daily vlogging to running a marathon, and like a marathon, there is a point where you need to be aware of yourself. You want to push yourself, but you don’t want to overdo it to a point where you damage your physical or mental health. Only you know when you have gone too far. If you feel like daily vlogging is ruining your life and the goal you set for yourself isn’t something you desire anymore, ask yourself: can I take a week off and decide if video creating is something I want to continue?

11. Do Watch Other Daily Vloggers

By seeing how other YouTubers have done daily vlogs, you can get ideas, see what aspect of their videos you like or dislike, and learn from their presentation, content, and community engagement. By watching daily vloggers, you can also start interacting with their content as well. It is always easier to stay motivated when you have support. By watching and reaching out to the daily vloggers you enjoy, you can build a network of people who are going through the same journey as you.

12. Don’t Forget About Your Audience

Remember that in the end, you are creating videos for someone else to enjoy. Even though you might be doing the daily vlog for yourself, if you want your viewers to return every day, you have to have an overall mission for your project. Is your message one that is aimed to motivate or do you want to document a journey? Don’t create your content in a vacuum, ask your viewers for feedback so you know how to improve.

Embarking on your daily vlogging adventure is not one to take lightly, but after 1 month, 1 season, or 1 year, you will be able to look back and see all that you have accomplished and feel proud. With the advice from this article, you can properly prepare yourself and enjoy each step of the process. Don’t overthink it, have fun!

Are you thinking of starting your daily vlog? Let us know what’s stopping you from the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Principles of Creating Inspirational Day-to-Day Visual Stories

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett