Mastering YouTube Brand Identity: Increasing Subscriber Count

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

7 Easy Steps for a Subscriber Surge on YouTube

YouTube Subscriber Boost – The 4 Simplest Tricks to Grow Your Channel Faster

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you have a YouTube channel, you are one of many content creators competing for viewers’ attention online - a YouTube subscriber boost is a tough thing to manage. The good news is that time spent on YouTube is on the rise around the world. There’s no reason you can’t have a slice of that gigantic pie.

When it comes to running a successful YouTube channel , it’s all about subscribers. The more subscribers you attract, the more your videos will be viewed and shared online. In fact, YouTube confirms that subscribers watch double the number of videos non-subscribers do. So, getting more people to subscribe to your channel will certainly increase the number of views and engagement your videos get.

It’s no wonder the rate at which channels’ subscribers grow is an important metric in YouTube’s algorithm. The channels with the best rate of subscriber growth get featured. It’s not about suddenly skyrocketing to stardom, though. It’s about consistent growth. So, as a YouTube creator, growing your subscribers should definitely be a top priority.

There are many tips out there on how to go about increasing your YouTube subscribers . In this post, we share 4 simple and smart tricks to get the process rolling.

1. Make Sure All Your Links Are Subscribe Links
2. Sort Your Videos Into Playlists
3. Create a Channel Trailer or Set a Featured Video
4. Add Your Rivals To Your Tags

1. MAKE SURE ALL YOUR LINKS ARE SUBSCRIBE LINKS

This point is key. By making all your links subscribe links anytime you link to your channel, you make sure that anyone who views your channel is prompted to subscribe. Subscribe links create a pop-up once viewers reach your channel. It’s a bold move that can give you instant results especially if you are referring traffic to your YouTube channel from other social media platforms.

All you need do is add ‘_?sub_confirmation=1_’ at the end of all your YouTube links and there’ll be a pop-up whenever people click.

Now, it’s true that YouTube’s subscribe button isn’t exactly hidden. The bright red subscribe button can be found beneath all videos and at the top right side of every channel’s homepage. However, including your own subscribe link (via a YouTube card or in your video’s description) allows you to write a message that creates a sense of urgency which can produce fast results especially when people are really interested in watching your videos.

2. SORT YOUR VIDEOS INTO PLAYLISTS

Playlists have long been a part of our entertainment experience. Whether on our iPods or via apps like SoundCloud or Spotify, playlists make it easy for us to find and access the kind of content we like. But playlists aren’t just for music. Creating playlists on your YouTube channel is a very smart move. It gives your subscribers and viewers added value they will appreciate. Part of the hassle of being online these days is trying to find the content you actually want to consume because you have to wade through so much content you aren’t actually interested in. By taking the work out of finding related content, you actually increase the chances that your viewers will stay longer on your channel and watch more of your videos.

You can also create playlists to curate content by other YouTube creators. As long as your curated content falls within your chosen category, and also complements your channel, you should go for it. In a way, creating curated playlists makes it easier to convince non-subscribed viewers that you understand the sort of content they like, and your channel is one to watch. Seeing that you know the best content and creators for a particular topic might just be the thing that convinces non-subscribed viewers to sign-on to receive updates from your channel.

3. CREATE A CHANNEL TRAILER OR SET A FEATURED VIDEO

Most dedicated YouTube creators have made channel trailers . It’s their chance to give visitors a taste of what they’re all about in a short and exciting video. YouTube trailers are a sure way to hook viewers and you should definitely make one if you want to increase your channel subscribers fast.

YouTube channel trailers are usually under a minute long. In less than 60 seconds, you can showcase your best videos and get viewers excited about what you have to offer. You may choose to employ the sorts of clever videography we see in movie trailers. With so many open source and free video editing programs, doing this is actually not as difficult as you might think. The bottom line is that a YouTube trailer can be a creative and effective way of creating buzz about your channel and ultimately, growing your subscribers.

That said, you don’t have to make a YouTube channel trailer if you don’t want to. Setting a featured video can be just as effective. Featuring your most popular video will make a b first impression on people who visit your channel and increase the likelihood that they’ll click the subscribe button. Featuring your most recent video will keep your channel looking fresh.

4. ADD YOUR RIVALS TO YOUR TAGS

Adding your rival’s names to your tags might sound a bit underhanded, but it’s a fair way of increasing the chances that your content will show up as related to theirs. The trick is to choose rivals whose content ranks highest for the category or group related to your own content.

To find your rivals, simply search for your video titles. If your video is very popular and you’ve optimized it well enough, it may rank tops in your search. In most cases, however, the search results will show someone else’s content at the top of the list. Adding the names of the top 3 creators on that search list to your video’s tags will increase the likelihood that your video will be presented to viewers as related to theirs. When your video shows up as related to a top-ranking video, the chance that it will be viewed is increased significantly. And in addition, the more you are seen to create content that’s similar to the best videos, the more viewers are likely to subscribe to your channel.

CONCLUSION

The tips on this list are simple, straightforward, and sure to deliver results. If you want a YouTube subscriber boost, you’d better be smart about it! What’s more, if you also want to know how to make an attractive YouTube video, you can try Wondershare Filmora and get more ideas!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you have a YouTube channel, you are one of many content creators competing for viewers’ attention online - a YouTube subscriber boost is a tough thing to manage. The good news is that time spent on YouTube is on the rise around the world. There’s no reason you can’t have a slice of that gigantic pie.

When it comes to running a successful YouTube channel , it’s all about subscribers. The more subscribers you attract, the more your videos will be viewed and shared online. In fact, YouTube confirms that subscribers watch double the number of videos non-subscribers do. So, getting more people to subscribe to your channel will certainly increase the number of views and engagement your videos get.

It’s no wonder the rate at which channels’ subscribers grow is an important metric in YouTube’s algorithm. The channels with the best rate of subscriber growth get featured. It’s not about suddenly skyrocketing to stardom, though. It’s about consistent growth. So, as a YouTube creator, growing your subscribers should definitely be a top priority.

There are many tips out there on how to go about increasing your YouTube subscribers . In this post, we share 4 simple and smart tricks to get the process rolling.

1. Make Sure All Your Links Are Subscribe Links
2. Sort Your Videos Into Playlists
3. Create a Channel Trailer or Set a Featured Video
4. Add Your Rivals To Your Tags

1. MAKE SURE ALL YOUR LINKS ARE SUBSCRIBE LINKS

This point is key. By making all your links subscribe links anytime you link to your channel, you make sure that anyone who views your channel is prompted to subscribe. Subscribe links create a pop-up once viewers reach your channel. It’s a bold move that can give you instant results especially if you are referring traffic to your YouTube channel from other social media platforms.

All you need do is add ‘_?sub_confirmation=1_’ at the end of all your YouTube links and there’ll be a pop-up whenever people click.

Now, it’s true that YouTube’s subscribe button isn’t exactly hidden. The bright red subscribe button can be found beneath all videos and at the top right side of every channel’s homepage. However, including your own subscribe link (via a YouTube card or in your video’s description) allows you to write a message that creates a sense of urgency which can produce fast results especially when people are really interested in watching your videos.

2. SORT YOUR VIDEOS INTO PLAYLISTS

Playlists have long been a part of our entertainment experience. Whether on our iPods or via apps like SoundCloud or Spotify, playlists make it easy for us to find and access the kind of content we like. But playlists aren’t just for music. Creating playlists on your YouTube channel is a very smart move. It gives your subscribers and viewers added value they will appreciate. Part of the hassle of being online these days is trying to find the content you actually want to consume because you have to wade through so much content you aren’t actually interested in. By taking the work out of finding related content, you actually increase the chances that your viewers will stay longer on your channel and watch more of your videos.

You can also create playlists to curate content by other YouTube creators. As long as your curated content falls within your chosen category, and also complements your channel, you should go for it. In a way, creating curated playlists makes it easier to convince non-subscribed viewers that you understand the sort of content they like, and your channel is one to watch. Seeing that you know the best content and creators for a particular topic might just be the thing that convinces non-subscribed viewers to sign-on to receive updates from your channel.

3. CREATE A CHANNEL TRAILER OR SET A FEATURED VIDEO

Most dedicated YouTube creators have made channel trailers . It’s their chance to give visitors a taste of what they’re all about in a short and exciting video. YouTube trailers are a sure way to hook viewers and you should definitely make one if you want to increase your channel subscribers fast.

YouTube channel trailers are usually under a minute long. In less than 60 seconds, you can showcase your best videos and get viewers excited about what you have to offer. You may choose to employ the sorts of clever videography we see in movie trailers. With so many open source and free video editing programs, doing this is actually not as difficult as you might think. The bottom line is that a YouTube trailer can be a creative and effective way of creating buzz about your channel and ultimately, growing your subscribers.

That said, you don’t have to make a YouTube channel trailer if you don’t want to. Setting a featured video can be just as effective. Featuring your most popular video will make a b first impression on people who visit your channel and increase the likelihood that they’ll click the subscribe button. Featuring your most recent video will keep your channel looking fresh.

4. ADD YOUR RIVALS TO YOUR TAGS

Adding your rival’s names to your tags might sound a bit underhanded, but it’s a fair way of increasing the chances that your content will show up as related to theirs. The trick is to choose rivals whose content ranks highest for the category or group related to your own content.

To find your rivals, simply search for your video titles. If your video is very popular and you’ve optimized it well enough, it may rank tops in your search. In most cases, however, the search results will show someone else’s content at the top of the list. Adding the names of the top 3 creators on that search list to your video’s tags will increase the likelihood that your video will be presented to viewers as related to theirs. When your video shows up as related to a top-ranking video, the chance that it will be viewed is increased significantly. And in addition, the more you are seen to create content that’s similar to the best videos, the more viewers are likely to subscribe to your channel.

CONCLUSION

The tips on this list are simple, straightforward, and sure to deliver results. If you want a YouTube subscriber boost, you’d better be smart about it! What’s more, if you also want to know how to make an attractive YouTube video, you can try Wondershare Filmora and get more ideas!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you have a YouTube channel, you are one of many content creators competing for viewers’ attention online - a YouTube subscriber boost is a tough thing to manage. The good news is that time spent on YouTube is on the rise around the world. There’s no reason you can’t have a slice of that gigantic pie.

When it comes to running a successful YouTube channel , it’s all about subscribers. The more subscribers you attract, the more your videos will be viewed and shared online. In fact, YouTube confirms that subscribers watch double the number of videos non-subscribers do. So, getting more people to subscribe to your channel will certainly increase the number of views and engagement your videos get.

It’s no wonder the rate at which channels’ subscribers grow is an important metric in YouTube’s algorithm. The channels with the best rate of subscriber growth get featured. It’s not about suddenly skyrocketing to stardom, though. It’s about consistent growth. So, as a YouTube creator, growing your subscribers should definitely be a top priority.

There are many tips out there on how to go about increasing your YouTube subscribers . In this post, we share 4 simple and smart tricks to get the process rolling.

1. Make Sure All Your Links Are Subscribe Links
2. Sort Your Videos Into Playlists
3. Create a Channel Trailer or Set a Featured Video
4. Add Your Rivals To Your Tags

1. MAKE SURE ALL YOUR LINKS ARE SUBSCRIBE LINKS

This point is key. By making all your links subscribe links anytime you link to your channel, you make sure that anyone who views your channel is prompted to subscribe. Subscribe links create a pop-up once viewers reach your channel. It’s a bold move that can give you instant results especially if you are referring traffic to your YouTube channel from other social media platforms.

All you need do is add ‘_?sub_confirmation=1_’ at the end of all your YouTube links and there’ll be a pop-up whenever people click.

Now, it’s true that YouTube’s subscribe button isn’t exactly hidden. The bright red subscribe button can be found beneath all videos and at the top right side of every channel’s homepage. However, including your own subscribe link (via a YouTube card or in your video’s description) allows you to write a message that creates a sense of urgency which can produce fast results especially when people are really interested in watching your videos.

2. SORT YOUR VIDEOS INTO PLAYLISTS

Playlists have long been a part of our entertainment experience. Whether on our iPods or via apps like SoundCloud or Spotify, playlists make it easy for us to find and access the kind of content we like. But playlists aren’t just for music. Creating playlists on your YouTube channel is a very smart move. It gives your subscribers and viewers added value they will appreciate. Part of the hassle of being online these days is trying to find the content you actually want to consume because you have to wade through so much content you aren’t actually interested in. By taking the work out of finding related content, you actually increase the chances that your viewers will stay longer on your channel and watch more of your videos.

You can also create playlists to curate content by other YouTube creators. As long as your curated content falls within your chosen category, and also complements your channel, you should go for it. In a way, creating curated playlists makes it easier to convince non-subscribed viewers that you understand the sort of content they like, and your channel is one to watch. Seeing that you know the best content and creators for a particular topic might just be the thing that convinces non-subscribed viewers to sign-on to receive updates from your channel.

3. CREATE A CHANNEL TRAILER OR SET A FEATURED VIDEO

Most dedicated YouTube creators have made channel trailers . It’s their chance to give visitors a taste of what they’re all about in a short and exciting video. YouTube trailers are a sure way to hook viewers and you should definitely make one if you want to increase your channel subscribers fast.

YouTube channel trailers are usually under a minute long. In less than 60 seconds, you can showcase your best videos and get viewers excited about what you have to offer. You may choose to employ the sorts of clever videography we see in movie trailers. With so many open source and free video editing programs, doing this is actually not as difficult as you might think. The bottom line is that a YouTube trailer can be a creative and effective way of creating buzz about your channel and ultimately, growing your subscribers.

That said, you don’t have to make a YouTube channel trailer if you don’t want to. Setting a featured video can be just as effective. Featuring your most popular video will make a b first impression on people who visit your channel and increase the likelihood that they’ll click the subscribe button. Featuring your most recent video will keep your channel looking fresh.

4. ADD YOUR RIVALS TO YOUR TAGS

Adding your rival’s names to your tags might sound a bit underhanded, but it’s a fair way of increasing the chances that your content will show up as related to theirs. The trick is to choose rivals whose content ranks highest for the category or group related to your own content.

To find your rivals, simply search for your video titles. If your video is very popular and you’ve optimized it well enough, it may rank tops in your search. In most cases, however, the search results will show someone else’s content at the top of the list. Adding the names of the top 3 creators on that search list to your video’s tags will increase the likelihood that your video will be presented to viewers as related to theirs. When your video shows up as related to a top-ranking video, the chance that it will be viewed is increased significantly. And in addition, the more you are seen to create content that’s similar to the best videos, the more viewers are likely to subscribe to your channel.

CONCLUSION

The tips on this list are simple, straightforward, and sure to deliver results. If you want a YouTube subscriber boost, you’d better be smart about it! What’s more, if you also want to know how to make an attractive YouTube video, you can try Wondershare Filmora and get more ideas!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you have a YouTube channel, you are one of many content creators competing for viewers’ attention online - a YouTube subscriber boost is a tough thing to manage. The good news is that time spent on YouTube is on the rise around the world. There’s no reason you can’t have a slice of that gigantic pie.

When it comes to running a successful YouTube channel , it’s all about subscribers. The more subscribers you attract, the more your videos will be viewed and shared online. In fact, YouTube confirms that subscribers watch double the number of videos non-subscribers do. So, getting more people to subscribe to your channel will certainly increase the number of views and engagement your videos get.

It’s no wonder the rate at which channels’ subscribers grow is an important metric in YouTube’s algorithm. The channels with the best rate of subscriber growth get featured. It’s not about suddenly skyrocketing to stardom, though. It’s about consistent growth. So, as a YouTube creator, growing your subscribers should definitely be a top priority.

There are many tips out there on how to go about increasing your YouTube subscribers . In this post, we share 4 simple and smart tricks to get the process rolling.

1. Make Sure All Your Links Are Subscribe Links
2. Sort Your Videos Into Playlists
3. Create a Channel Trailer or Set a Featured Video
4. Add Your Rivals To Your Tags

1. MAKE SURE ALL YOUR LINKS ARE SUBSCRIBE LINKS

This point is key. By making all your links subscribe links anytime you link to your channel, you make sure that anyone who views your channel is prompted to subscribe. Subscribe links create a pop-up once viewers reach your channel. It’s a bold move that can give you instant results especially if you are referring traffic to your YouTube channel from other social media platforms.

All you need do is add ‘_?sub_confirmation=1_’ at the end of all your YouTube links and there’ll be a pop-up whenever people click.

Now, it’s true that YouTube’s subscribe button isn’t exactly hidden. The bright red subscribe button can be found beneath all videos and at the top right side of every channel’s homepage. However, including your own subscribe link (via a YouTube card or in your video’s description) allows you to write a message that creates a sense of urgency which can produce fast results especially when people are really interested in watching your videos.

2. SORT YOUR VIDEOS INTO PLAYLISTS

Playlists have long been a part of our entertainment experience. Whether on our iPods or via apps like SoundCloud or Spotify, playlists make it easy for us to find and access the kind of content we like. But playlists aren’t just for music. Creating playlists on your YouTube channel is a very smart move. It gives your subscribers and viewers added value they will appreciate. Part of the hassle of being online these days is trying to find the content you actually want to consume because you have to wade through so much content you aren’t actually interested in. By taking the work out of finding related content, you actually increase the chances that your viewers will stay longer on your channel and watch more of your videos.

You can also create playlists to curate content by other YouTube creators. As long as your curated content falls within your chosen category, and also complements your channel, you should go for it. In a way, creating curated playlists makes it easier to convince non-subscribed viewers that you understand the sort of content they like, and your channel is one to watch. Seeing that you know the best content and creators for a particular topic might just be the thing that convinces non-subscribed viewers to sign-on to receive updates from your channel.

3. CREATE A CHANNEL TRAILER OR SET A FEATURED VIDEO

Most dedicated YouTube creators have made channel trailers . It’s their chance to give visitors a taste of what they’re all about in a short and exciting video. YouTube trailers are a sure way to hook viewers and you should definitely make one if you want to increase your channel subscribers fast.

YouTube channel trailers are usually under a minute long. In less than 60 seconds, you can showcase your best videos and get viewers excited about what you have to offer. You may choose to employ the sorts of clever videography we see in movie trailers. With so many open source and free video editing programs, doing this is actually not as difficult as you might think. The bottom line is that a YouTube trailer can be a creative and effective way of creating buzz about your channel and ultimately, growing your subscribers.

That said, you don’t have to make a YouTube channel trailer if you don’t want to. Setting a featured video can be just as effective. Featuring your most popular video will make a b first impression on people who visit your channel and increase the likelihood that they’ll click the subscribe button. Featuring your most recent video will keep your channel looking fresh.

4. ADD YOUR RIVALS TO YOUR TAGS

Adding your rival’s names to your tags might sound a bit underhanded, but it’s a fair way of increasing the chances that your content will show up as related to theirs. The trick is to choose rivals whose content ranks highest for the category or group related to your own content.

To find your rivals, simply search for your video titles. If your video is very popular and you’ve optimized it well enough, it may rank tops in your search. In most cases, however, the search results will show someone else’s content at the top of the list. Adding the names of the top 3 creators on that search list to your video’s tags will increase the likelihood that your video will be presented to viewers as related to theirs. When your video shows up as related to a top-ranking video, the chance that it will be viewed is increased significantly. And in addition, the more you are seen to create content that’s similar to the best videos, the more viewers are likely to subscribe to your channel.

CONCLUSION

The tips on this list are simple, straightforward, and sure to deliver results. If you want a YouTube subscriber boost, you’d better be smart about it! What’s more, if you also want to know how to make an attractive YouTube video, you can try Wondershare Filmora and get more ideas!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett