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"In 2024, Maximize Your YouTube Impact Mastering the Art of Influential Channels' Branding"
Maximize Your YouTube Impact: Mastering the Art of Influential Channels’ Branding
How to Brand Your YouTube Channel to Get More Subscribers
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Your Guide to the Premier 10 YouTube Platforms for Journalism
Create High-Quality Video - Wondershare Filmora
An easy and powerful YouTube video editor
Numerous video and audio effects to choose from
Detailed tutorials provided by the official channel
The news channel distributes the most recent news events and information via television, radio, or the internet. People who work in news channels gather information from all over the world and convey it in the form of videos or audio. The content is created in a radio or television newsroom or by a broadcast network.
People nowadays don’t have much time to read newspapers since they only scan the headlines of specific news stories, which provide inadequate information. So, the news channel is the quickest way to acquire any news, which an individual can view or listen to at any time via smartphones, laptops (via the internet), or radio.
The news channel has grown in popularity to disseminate or broadcast information to the rest of the world. The focus of television programming might shift. Some channels cover international or national issues, while others concentrate on weather, movie marketing, celebrity news, or sports.
Moreover, YouTube has also become an essential news source for many Americans. A quarter of all adults in the United States (26%) say they acquire their news from YouTube. And, while few of these people say it is their primary news source, the majority believe it is an important way for them to stay informed. People from all over the world and from all walks of life post videos on YouTube. As a result, there is a diverse range of videos available on YouTube. Some examples are amateur films, handmade music videos, sports bloopers, news, and other amusing situations captured on video.
In this article
01 What Kind Of News Can You Get on YouTube?
02 Why Should You Use Youtube as a News Source?
03 10 Youtube News Channels to Subscribe to in 2022
What Kind Of News Can You Get on YouTube?
On YouTube, you may find breaking news and popular stories.
On the site, there’s a shelf for breaking News
Except for viewers under the age of 18, and a Breaking News shelf is shown on the YouTube homepage. The breaking news shelf on the YouTube homepage can be reached simply by scrolling down the YouTube homepage when a major news event occurs. If you’re not interested, don’t bother. The homepage’s breaking news shelf can be turned off.
The information panel provides breaking news context in search results and will only offer text-based samples from a news story. In contrast, the content on the site will incorporate YouTube videos when they are available.
In search, the top News shelf
If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.
Your homepage’s top News shelf
If you watch or search for news information, a top news shelf on your homepage may appear. Regardless of age, the top news shelf will appear, with relevant items from news sources that adhere to Google News’ content criteria.
Your homepage should have a COVID News shelf
On the homepage, a COVID-19 news shelf is now available. On our platform, there are news stories regarding COVID-19 from reliable news providers who respect Google News content policies and local health authorities. On the homepage, you can always hide the COVID-19 News shelf.
Why Should You Use Youtube as a News Source?
Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.
According to a recent Pew Research Center research, YouTube channels are an important source of news and information for more than a quarter of all individuals in the United States. While that’s a lot of people turning to YouTube for news, it’s not surprising given that the platform is the world’s second most-trafficked search engine, directly behind its sister business Google. People use YouTube as a source of information, but they’re seeking video rather than text.
What Are the Benefits of Youtube News?
What’s more surprising is that conventional news media organizations don’t account for nearly as much of what consumers consume. According to the report, half of the individuals who get their news via YouTube watch independent channels. And, of those who use YouTube to keep up with current events, 72 percent believe the platform is either an important or the most significant source of information for them. Independent media on YouTube frequently covers situations and topics that the mainstream media may overlook. It’s also often complementing, allowing viewers to understand the concerns better.
According to the Pew study, 66 percent of those who watch YouTube videos for news feel it helps them better comprehend current events. Sixty-eight percent said the videos maintain their attention and that they normally watch them intently rather than playing them in the background. Not only that, but when YouTube news users were asked to explain in their own words why YouTube is a unique place to get news, the most common responses were related to the content itself, such as access to news sources outside of the mainstream and the diversity of opinions and viewpoints available on the platform.
10 Youtube News Channels to Subscribe to in 2022
1. CNN
CNN is a branch of Turner Broadcasting System, which is a Warner Media company. CNN touts itself as the most reliable source of news and information, and it is widely acknowledged as such. CNN’s umbrella encompasses nine cable and satellite television networks, two radio networks, the CNN Digital Network, the United States’ largest network of news Websites, and CNN Newsource, the world’s most widely syndicated news service. As a result of the various extensions, CNN is proud ability to offer you up-to-the-minute news from across the globe.
Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos
2. FOX NEWS CHANNEL
According to PUBLIC POLICY POLLING, FOX NEWS is a top-five cable network; it has been the most-watched news channel in the country for more than 12 years and is the most trusted television news source in the country. It’s a 24-hour all-encompassing news service focused on breaking news, politics, and business.
Link: https://www.youtube.com/user/FoxNewsChannel/videos
3. TMZ NEWS CHANNEL
You’ll discover the newest celebrity gossip and entertainment news from TMZ.com on TMZ Chatter, as well as some of the best pieces from TMZ on TV, interviews from TMZ Live, and up-to-the-minute reporting from the journalistic staff. Reporting on Hollywood movie stars, Instagram celebrities, and viral internet sensations.
Link: https://www.youtube.com/user/TMZ/videos
4. TYT NEWS CHANNEL
The largest internet news show in the world is TheYoungTurks. The hosts are Cenk Uygur and Ana Kasparian. It is a one-of-a-kind show that puts all of the news that is important to people together in one place. Politics, entertainment, sports, and pop culture are all topics they enjoy discussing.
Link: https://www.youtube.com/user/TheYoungTurks/videos
5. NEW YORK TIMES
The New York Times is known for its high-quality journalism and sophisticated, interactive multimedia storytelling. Whether reporting on international conflicts and domestic political disputes or covering the newest fashion trends and scientific breakthroughs, New York Times video journalists offer a unique and unforgettable perspective on the world. It’s all the news worth watching.
Link: https://www.youtube.com/user/TheNewYorkTimes/videos
6. NBC NEWS CHANNEL
The official NBC News YouTube Channel is a key source of international news and information. Breaking news, technology, politics, health, entertainment, science, and business, as well as exclusive NBC investigations, may all be found on this channel.
Link: https://www.youtube.com/user/NBCNews/videos
7.US MILITARY NEWS
The Army, Navy, Marine Corps, Air Force, and Coast Guard are all represented on the US Military News Channel. This channel is updated daily with new movies of weapons, planes, ships, guns, artillery, vehicles, military actions, and technologies.
Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos
8. ABC NEWS
ABC News is your go-to source for breaking news, commentary, exclusive interviews, top stories, and videos. They are constantly updated with breaking news, top stories, videos, photographs, special reports, and exclusive interviews.
Link: https://www.youtube.com/user/ABCNews/videos
9. RUSSIA TODAY NEWS
RT is a global news channel with studios in Moscow and Washington. With a worldwide audience of over 700 million people or more than 25% of all cable customers worldwide, RT news covers the critical topics of our day for those who want to go deeper.
Link: https://www.youtube.com/user/RussiaToday/videos
10. ZEE NEWS CHANNEL
Zee Media Corporation Ltd (ZMCL), India’s largest news network, reaches over 150 million Indians through a slew of national and regional news channels. The company’s flagship channel, Zee News, with the phrase ‘Soch Badlo Desh Badlo,’ indicating a concentration on hardcore and serious news.
Link: https://www.youtube.com/user/zeenews/videos
Time to Extract a Conclusion
● People’s interest is piqued by YouTube videos, which are excellent sources of information. People can easily access YouTube videos to learn more about relevant developments. It is unknown how trustworthy and beneficial the information gained via YouTube is. Excellent and reputable YouTube videos can be employed as a valuable source of information.
● On YouTube, you can watch live and local sports, news, and entertainment from over 70 different channels, including ABC, CBS, FOX, NBC, ESPN, HGTV, TNT, and others. YouTube also provides local and regional content, with over 98 percent of US TV households having complete local network coverage. The YouTube news channel is quite effective and beneficial to the public. It has several advantages.
The news channel distributes the most recent news events and information via television, radio, or the internet. People who work in news channels gather information from all over the world and convey it in the form of videos or audio. The content is created in a radio or television newsroom or by a broadcast network.
People nowadays don’t have much time to read newspapers since they only scan the headlines of specific news stories, which provide inadequate information. So, the news channel is the quickest way to acquire any news, which an individual can view or listen to at any time via smartphones, laptops (via the internet), or radio.
The news channel has grown in popularity to disseminate or broadcast information to the rest of the world. The focus of television programming might shift. Some channels cover international or national issues, while others concentrate on weather, movie marketing, celebrity news, or sports.
Moreover, YouTube has also become an essential news source for many Americans. A quarter of all adults in the United States (26%) say they acquire their news from YouTube. And, while few of these people say it is their primary news source, the majority believe it is an important way for them to stay informed. People from all over the world and from all walks of life post videos on YouTube. As a result, there is a diverse range of videos available on YouTube. Some examples are amateur films, handmade music videos, sports bloopers, news, and other amusing situations captured on video.
In this article
01 What Kind Of News Can You Get on YouTube?
02 Why Should You Use Youtube as a News Source?
03 10 Youtube News Channels to Subscribe to in 2022
What Kind Of News Can You Get on YouTube?
On YouTube, you may find breaking news and popular stories.
On the site, there’s a shelf for breaking News
Except for viewers under the age of 18, and a Breaking News shelf is shown on the YouTube homepage. The breaking news shelf on the YouTube homepage can be reached simply by scrolling down the YouTube homepage when a major news event occurs. If you’re not interested, don’t bother. The homepage’s breaking news shelf can be turned off.
The information panel provides breaking news context in search results and will only offer text-based samples from a news story. In contrast, the content on the site will incorporate YouTube videos when they are available.
In search, the top News shelf
If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.
Your homepage’s top News shelf
If you watch or search for news information, a top news shelf on your homepage may appear. Regardless of age, the top news shelf will appear, with relevant items from news sources that adhere to Google News’ content criteria.
Your homepage should have a COVID News shelf
On the homepage, a COVID-19 news shelf is now available. On our platform, there are news stories regarding COVID-19 from reliable news providers who respect Google News content policies and local health authorities. On the homepage, you can always hide the COVID-19 News shelf.
Why Should You Use Youtube as a News Source?
Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.
According to a recent Pew Research Center research, YouTube channels are an important source of news and information for more than a quarter of all individuals in the United States. While that’s a lot of people turning to YouTube for news, it’s not surprising given that the platform is the world’s second most-trafficked search engine, directly behind its sister business Google. People use YouTube as a source of information, but they’re seeking video rather than text.
What Are the Benefits of Youtube News?
What’s more surprising is that conventional news media organizations don’t account for nearly as much of what consumers consume. According to the report, half of the individuals who get their news via YouTube watch independent channels. And, of those who use YouTube to keep up with current events, 72 percent believe the platform is either an important or the most significant source of information for them. Independent media on YouTube frequently covers situations and topics that the mainstream media may overlook. It’s also often complementing, allowing viewers to understand the concerns better.
According to the Pew study, 66 percent of those who watch YouTube videos for news feel it helps them better comprehend current events. Sixty-eight percent said the videos maintain their attention and that they normally watch them intently rather than playing them in the background. Not only that, but when YouTube news users were asked to explain in their own words why YouTube is a unique place to get news, the most common responses were related to the content itself, such as access to news sources outside of the mainstream and the diversity of opinions and viewpoints available on the platform.
10 Youtube News Channels to Subscribe to in 2022
1. CNN
CNN is a branch of Turner Broadcasting System, which is a Warner Media company. CNN touts itself as the most reliable source of news and information, and it is widely acknowledged as such. CNN’s umbrella encompasses nine cable and satellite television networks, two radio networks, the CNN Digital Network, the United States’ largest network of news Websites, and CNN Newsource, the world’s most widely syndicated news service. As a result of the various extensions, CNN is proud ability to offer you up-to-the-minute news from across the globe.
Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos
2. FOX NEWS CHANNEL
According to PUBLIC POLICY POLLING, FOX NEWS is a top-five cable network; it has been the most-watched news channel in the country for more than 12 years and is the most trusted television news source in the country. It’s a 24-hour all-encompassing news service focused on breaking news, politics, and business.
Link: https://www.youtube.com/user/FoxNewsChannel/videos
3. TMZ NEWS CHANNEL
You’ll discover the newest celebrity gossip and entertainment news from TMZ.com on TMZ Chatter, as well as some of the best pieces from TMZ on TV, interviews from TMZ Live, and up-to-the-minute reporting from the journalistic staff. Reporting on Hollywood movie stars, Instagram celebrities, and viral internet sensations.
Link: https://www.youtube.com/user/TMZ/videos
4. TYT NEWS CHANNEL
The largest internet news show in the world is TheYoungTurks. The hosts are Cenk Uygur and Ana Kasparian. It is a one-of-a-kind show that puts all of the news that is important to people together in one place. Politics, entertainment, sports, and pop culture are all topics they enjoy discussing.
Link: https://www.youtube.com/user/TheYoungTurks/videos
5. NEW YORK TIMES
The New York Times is known for its high-quality journalism and sophisticated, interactive multimedia storytelling. Whether reporting on international conflicts and domestic political disputes or covering the newest fashion trends and scientific breakthroughs, New York Times video journalists offer a unique and unforgettable perspective on the world. It’s all the news worth watching.
Link: https://www.youtube.com/user/TheNewYorkTimes/videos
6. NBC NEWS CHANNEL
The official NBC News YouTube Channel is a key source of international news and information. Breaking news, technology, politics, health, entertainment, science, and business, as well as exclusive NBC investigations, may all be found on this channel.
Link: https://www.youtube.com/user/NBCNews/videos
7.US MILITARY NEWS
The Army, Navy, Marine Corps, Air Force, and Coast Guard are all represented on the US Military News Channel. This channel is updated daily with new movies of weapons, planes, ships, guns, artillery, vehicles, military actions, and technologies.
Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos
8. ABC NEWS
ABC News is your go-to source for breaking news, commentary, exclusive interviews, top stories, and videos. They are constantly updated with breaking news, top stories, videos, photographs, special reports, and exclusive interviews.
Link: https://www.youtube.com/user/ABCNews/videos
9. RUSSIA TODAY NEWS
RT is a global news channel with studios in Moscow and Washington. With a worldwide audience of over 700 million people or more than 25% of all cable customers worldwide, RT news covers the critical topics of our day for those who want to go deeper.
Link: https://www.youtube.com/user/RussiaToday/videos
10. ZEE NEWS CHANNEL
Zee Media Corporation Ltd (ZMCL), India’s largest news network, reaches over 150 million Indians through a slew of national and regional news channels. The company’s flagship channel, Zee News, with the phrase ‘Soch Badlo Desh Badlo,’ indicating a concentration on hardcore and serious news.
Link: https://www.youtube.com/user/zeenews/videos
Time to Extract a Conclusion
● People’s interest is piqued by YouTube videos, which are excellent sources of information. People can easily access YouTube videos to learn more about relevant developments. It is unknown how trustworthy and beneficial the information gained via YouTube is. Excellent and reputable YouTube videos can be employed as a valuable source of information.
● On YouTube, you can watch live and local sports, news, and entertainment from over 70 different channels, including ABC, CBS, FOX, NBC, ESPN, HGTV, TNT, and others. YouTube also provides local and regional content, with over 98 percent of US TV households having complete local network coverage. The YouTube news channel is quite effective and beneficial to the public. It has several advantages.
The news channel distributes the most recent news events and information via television, radio, or the internet. People who work in news channels gather information from all over the world and convey it in the form of videos or audio. The content is created in a radio or television newsroom or by a broadcast network.
People nowadays don’t have much time to read newspapers since they only scan the headlines of specific news stories, which provide inadequate information. So, the news channel is the quickest way to acquire any news, which an individual can view or listen to at any time via smartphones, laptops (via the internet), or radio.
The news channel has grown in popularity to disseminate or broadcast information to the rest of the world. The focus of television programming might shift. Some channels cover international or national issues, while others concentrate on weather, movie marketing, celebrity news, or sports.
Moreover, YouTube has also become an essential news source for many Americans. A quarter of all adults in the United States (26%) say they acquire their news from YouTube. And, while few of these people say it is their primary news source, the majority believe it is an important way for them to stay informed. People from all over the world and from all walks of life post videos on YouTube. As a result, there is a diverse range of videos available on YouTube. Some examples are amateur films, handmade music videos, sports bloopers, news, and other amusing situations captured on video.
In this article
01 What Kind Of News Can You Get on YouTube?
02 Why Should You Use Youtube as a News Source?
03 10 Youtube News Channels to Subscribe to in 2022
What Kind Of News Can You Get on YouTube?
On YouTube, you may find breaking news and popular stories.
On the site, there’s a shelf for breaking News
Except for viewers under the age of 18, and a Breaking News shelf is shown on the YouTube homepage. The breaking news shelf on the YouTube homepage can be reached simply by scrolling down the YouTube homepage when a major news event occurs. If you’re not interested, don’t bother. The homepage’s breaking news shelf can be turned off.
The information panel provides breaking news context in search results and will only offer text-based samples from a news story. In contrast, the content on the site will incorporate YouTube videos when they are available.
In search, the top News shelf
If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.
Your homepage’s top News shelf
If you watch or search for news information, a top news shelf on your homepage may appear. Regardless of age, the top news shelf will appear, with relevant items from news sources that adhere to Google News’ content criteria.
Your homepage should have a COVID News shelf
On the homepage, a COVID-19 news shelf is now available. On our platform, there are news stories regarding COVID-19 from reliable news providers who respect Google News content policies and local health authorities. On the homepage, you can always hide the COVID-19 News shelf.
Why Should You Use Youtube as a News Source?
Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.
According to a recent Pew Research Center research, YouTube channels are an important source of news and information for more than a quarter of all individuals in the United States. While that’s a lot of people turning to YouTube for news, it’s not surprising given that the platform is the world’s second most-trafficked search engine, directly behind its sister business Google. People use YouTube as a source of information, but they’re seeking video rather than text.
What Are the Benefits of Youtube News?
What’s more surprising is that conventional news media organizations don’t account for nearly as much of what consumers consume. According to the report, half of the individuals who get their news via YouTube watch independent channels. And, of those who use YouTube to keep up with current events, 72 percent believe the platform is either an important or the most significant source of information for them. Independent media on YouTube frequently covers situations and topics that the mainstream media may overlook. It’s also often complementing, allowing viewers to understand the concerns better.
According to the Pew study, 66 percent of those who watch YouTube videos for news feel it helps them better comprehend current events. Sixty-eight percent said the videos maintain their attention and that they normally watch them intently rather than playing them in the background. Not only that, but when YouTube news users were asked to explain in their own words why YouTube is a unique place to get news, the most common responses were related to the content itself, such as access to news sources outside of the mainstream and the diversity of opinions and viewpoints available on the platform.
10 Youtube News Channels to Subscribe to in 2022
1. CNN
CNN is a branch of Turner Broadcasting System, which is a Warner Media company. CNN touts itself as the most reliable source of news and information, and it is widely acknowledged as such. CNN’s umbrella encompasses nine cable and satellite television networks, two radio networks, the CNN Digital Network, the United States’ largest network of news Websites, and CNN Newsource, the world’s most widely syndicated news service. As a result of the various extensions, CNN is proud ability to offer you up-to-the-minute news from across the globe.
Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos
2. FOX NEWS CHANNEL
According to PUBLIC POLICY POLLING, FOX NEWS is a top-five cable network; it has been the most-watched news channel in the country for more than 12 years and is the most trusted television news source in the country. It’s a 24-hour all-encompassing news service focused on breaking news, politics, and business.
Link: https://www.youtube.com/user/FoxNewsChannel/videos
3. TMZ NEWS CHANNEL
You’ll discover the newest celebrity gossip and entertainment news from TMZ.com on TMZ Chatter, as well as some of the best pieces from TMZ on TV, interviews from TMZ Live, and up-to-the-minute reporting from the journalistic staff. Reporting on Hollywood movie stars, Instagram celebrities, and viral internet sensations.
Link: https://www.youtube.com/user/TMZ/videos
4. TYT NEWS CHANNEL
The largest internet news show in the world is TheYoungTurks. The hosts are Cenk Uygur and Ana Kasparian. It is a one-of-a-kind show that puts all of the news that is important to people together in one place. Politics, entertainment, sports, and pop culture are all topics they enjoy discussing.
Link: https://www.youtube.com/user/TheYoungTurks/videos
5. NEW YORK TIMES
The New York Times is known for its high-quality journalism and sophisticated, interactive multimedia storytelling. Whether reporting on international conflicts and domestic political disputes or covering the newest fashion trends and scientific breakthroughs, New York Times video journalists offer a unique and unforgettable perspective on the world. It’s all the news worth watching.
Link: https://www.youtube.com/user/TheNewYorkTimes/videos
6. NBC NEWS CHANNEL
The official NBC News YouTube Channel is a key source of international news and information. Breaking news, technology, politics, health, entertainment, science, and business, as well as exclusive NBC investigations, may all be found on this channel.
Link: https://www.youtube.com/user/NBCNews/videos
7.US MILITARY NEWS
The Army, Navy, Marine Corps, Air Force, and Coast Guard are all represented on the US Military News Channel. This channel is updated daily with new movies of weapons, planes, ships, guns, artillery, vehicles, military actions, and technologies.
Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos
8. ABC NEWS
ABC News is your go-to source for breaking news, commentary, exclusive interviews, top stories, and videos. They are constantly updated with breaking news, top stories, videos, photographs, special reports, and exclusive interviews.
Link: https://www.youtube.com/user/ABCNews/videos
9. RUSSIA TODAY NEWS
RT is a global news channel with studios in Moscow and Washington. With a worldwide audience of over 700 million people or more than 25% of all cable customers worldwide, RT news covers the critical topics of our day for those who want to go deeper.
Link: https://www.youtube.com/user/RussiaToday/videos
10. ZEE NEWS CHANNEL
Zee Media Corporation Ltd (ZMCL), India’s largest news network, reaches over 150 million Indians through a slew of national and regional news channels. The company’s flagship channel, Zee News, with the phrase ‘Soch Badlo Desh Badlo,’ indicating a concentration on hardcore and serious news.
Link: https://www.youtube.com/user/zeenews/videos
Time to Extract a Conclusion
● People’s interest is piqued by YouTube videos, which are excellent sources of information. People can easily access YouTube videos to learn more about relevant developments. It is unknown how trustworthy and beneficial the information gained via YouTube is. Excellent and reputable YouTube videos can be employed as a valuable source of information.
● On YouTube, you can watch live and local sports, news, and entertainment from over 70 different channels, including ABC, CBS, FOX, NBC, ESPN, HGTV, TNT, and others. YouTube also provides local and regional content, with over 98 percent of US TV households having complete local network coverage. The YouTube news channel is quite effective and beneficial to the public. It has several advantages.
The news channel distributes the most recent news events and information via television, radio, or the internet. People who work in news channels gather information from all over the world and convey it in the form of videos or audio. The content is created in a radio or television newsroom or by a broadcast network.
People nowadays don’t have much time to read newspapers since they only scan the headlines of specific news stories, which provide inadequate information. So, the news channel is the quickest way to acquire any news, which an individual can view or listen to at any time via smartphones, laptops (via the internet), or radio.
The news channel has grown in popularity to disseminate or broadcast information to the rest of the world. The focus of television programming might shift. Some channels cover international or national issues, while others concentrate on weather, movie marketing, celebrity news, or sports.
Moreover, YouTube has also become an essential news source for many Americans. A quarter of all adults in the United States (26%) say they acquire their news from YouTube. And, while few of these people say it is their primary news source, the majority believe it is an important way for them to stay informed. People from all over the world and from all walks of life post videos on YouTube. As a result, there is a diverse range of videos available on YouTube. Some examples are amateur films, handmade music videos, sports bloopers, news, and other amusing situations captured on video.
In this article
01 What Kind Of News Can You Get on YouTube?
02 Why Should You Use Youtube as a News Source?
03 10 Youtube News Channels to Subscribe to in 2022
What Kind Of News Can You Get on YouTube?
On YouTube, you may find breaking news and popular stories.
On the site, there’s a shelf for breaking News
Except for viewers under the age of 18, and a Breaking News shelf is shown on the YouTube homepage. The breaking news shelf on the YouTube homepage can be reached simply by scrolling down the YouTube homepage when a major news event occurs. If you’re not interested, don’t bother. The homepage’s breaking news shelf can be turned off.
The information panel provides breaking news context in search results and will only offer text-based samples from a news story. In contrast, the content on the site will incorporate YouTube videos when they are available.
In search, the top News shelf
If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.
Your homepage’s top News shelf
If you watch or search for news information, a top news shelf on your homepage may appear. Regardless of age, the top news shelf will appear, with relevant items from news sources that adhere to Google News’ content criteria.
Your homepage should have a COVID News shelf
On the homepage, a COVID-19 news shelf is now available. On our platform, there are news stories regarding COVID-19 from reliable news providers who respect Google News content policies and local health authorities. On the homepage, you can always hide the COVID-19 News shelf.
Why Should You Use Youtube as a News Source?
Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.
According to a recent Pew Research Center research, YouTube channels are an important source of news and information for more than a quarter of all individuals in the United States. While that’s a lot of people turning to YouTube for news, it’s not surprising given that the platform is the world’s second most-trafficked search engine, directly behind its sister business Google. People use YouTube as a source of information, but they’re seeking video rather than text.
What Are the Benefits of Youtube News?
What’s more surprising is that conventional news media organizations don’t account for nearly as much of what consumers consume. According to the report, half of the individuals who get their news via YouTube watch independent channels. And, of those who use YouTube to keep up with current events, 72 percent believe the platform is either an important or the most significant source of information for them. Independent media on YouTube frequently covers situations and topics that the mainstream media may overlook. It’s also often complementing, allowing viewers to understand the concerns better.
According to the Pew study, 66 percent of those who watch YouTube videos for news feel it helps them better comprehend current events. Sixty-eight percent said the videos maintain their attention and that they normally watch them intently rather than playing them in the background. Not only that, but when YouTube news users were asked to explain in their own words why YouTube is a unique place to get news, the most common responses were related to the content itself, such as access to news sources outside of the mainstream and the diversity of opinions and viewpoints available on the platform.
10 Youtube News Channels to Subscribe to in 2022
1. CNN
CNN is a branch of Turner Broadcasting System, which is a Warner Media company. CNN touts itself as the most reliable source of news and information, and it is widely acknowledged as such. CNN’s umbrella encompasses nine cable and satellite television networks, two radio networks, the CNN Digital Network, the United States’ largest network of news Websites, and CNN Newsource, the world’s most widely syndicated news service. As a result of the various extensions, CNN is proud ability to offer you up-to-the-minute news from across the globe.
Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos
2. FOX NEWS CHANNEL
According to PUBLIC POLICY POLLING, FOX NEWS is a top-five cable network; it has been the most-watched news channel in the country for more than 12 years and is the most trusted television news source in the country. It’s a 24-hour all-encompassing news service focused on breaking news, politics, and business.
Link: https://www.youtube.com/user/FoxNewsChannel/videos
3. TMZ NEWS CHANNEL
You’ll discover the newest celebrity gossip and entertainment news from TMZ.com on TMZ Chatter, as well as some of the best pieces from TMZ on TV, interviews from TMZ Live, and up-to-the-minute reporting from the journalistic staff. Reporting on Hollywood movie stars, Instagram celebrities, and viral internet sensations.
Link: https://www.youtube.com/user/TMZ/videos
4. TYT NEWS CHANNEL
The largest internet news show in the world is TheYoungTurks. The hosts are Cenk Uygur and Ana Kasparian. It is a one-of-a-kind show that puts all of the news that is important to people together in one place. Politics, entertainment, sports, and pop culture are all topics they enjoy discussing.
Link: https://www.youtube.com/user/TheYoungTurks/videos
5. NEW YORK TIMES
The New York Times is known for its high-quality journalism and sophisticated, interactive multimedia storytelling. Whether reporting on international conflicts and domestic political disputes or covering the newest fashion trends and scientific breakthroughs, New York Times video journalists offer a unique and unforgettable perspective on the world. It’s all the news worth watching.
Link: https://www.youtube.com/user/TheNewYorkTimes/videos
6. NBC NEWS CHANNEL
The official NBC News YouTube Channel is a key source of international news and information. Breaking news, technology, politics, health, entertainment, science, and business, as well as exclusive NBC investigations, may all be found on this channel.
Link: https://www.youtube.com/user/NBCNews/videos
7.US MILITARY NEWS
The Army, Navy, Marine Corps, Air Force, and Coast Guard are all represented on the US Military News Channel. This channel is updated daily with new movies of weapons, planes, ships, guns, artillery, vehicles, military actions, and technologies.
Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos
8. ABC NEWS
ABC News is your go-to source for breaking news, commentary, exclusive interviews, top stories, and videos. They are constantly updated with breaking news, top stories, videos, photographs, special reports, and exclusive interviews.
Link: https://www.youtube.com/user/ABCNews/videos
9. RUSSIA TODAY NEWS
RT is a global news channel with studios in Moscow and Washington. With a worldwide audience of over 700 million people or more than 25% of all cable customers worldwide, RT news covers the critical topics of our day for those who want to go deeper.
Link: https://www.youtube.com/user/RussiaToday/videos
10. ZEE NEWS CHANNEL
Zee Media Corporation Ltd (ZMCL), India’s largest news network, reaches over 150 million Indians through a slew of national and regional news channels. The company’s flagship channel, Zee News, with the phrase ‘Soch Badlo Desh Badlo,’ indicating a concentration on hardcore and serious news.
Link: https://www.youtube.com/user/zeenews/videos
Time to Extract a Conclusion
● People’s interest is piqued by YouTube videos, which are excellent sources of information. People can easily access YouTube videos to learn more about relevant developments. It is unknown how trustworthy and beneficial the information gained via YouTube is. Excellent and reputable YouTube videos can be employed as a valuable source of information.
● On YouTube, you can watch live and local sports, news, and entertainment from over 70 different channels, including ABC, CBS, FOX, NBC, ESPN, HGTV, TNT, and others. YouTube also provides local and regional content, with over 98 percent of US TV households having complete local network coverage. The YouTube news channel is quite effective and beneficial to the public. It has several advantages.
- Title: "In 2024, Maximize Your YouTube Impact Mastering the Art of Influential Channels' Branding"
- Author: Thomas
- Created at : 2024-05-31 12:41:32
- Updated at : 2024-06-01 12:41:32
- Link: https://youtube-help.techidaily.com/in-2024-maximize-your-youtube-impact-mastering-the-art-of-influential-channels-branding/
- License: This work is licensed under CC BY-NC-SA 4.0.
