Maximizing Income with YouTube AdSense

How to Use AdSense for YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Now, since your YouTube channel has a large of subscribers and views, you start thinking to make money by using YouTube AdSense. However, do you really know YouTube AdSense very well? Or even, do you even know what it is exactly. In order to let you better understand it and make money, we have rounded up all information here to explain the basic knowledge of AdSense to you. Keeping reading to learn more!

• Part1: What is Adsense
• Part2: How to Link YouTube Account to Adsense
• Part3: How to Use AdSense for YouTube

Part 1: What is Adsense?

You might have noticed several ads displayed on the videos on various social platforms. AdSense is a part of Google that is responsible for placing such ads in the videos. You can sign in from YouTube account directly.

When you wish to place an ad, you may publish it on various media through Adsense. As an advertiser, you may publish anything in videos, images or texts on the websites and pay per impression or per click or per conversion.

Having a YouTube Adsense account or your website connected to Adsense account can help you earn money when Google places ads to your channel.

Do not worry, creating a Google Adsense account is free and when you create one, your YouTube channel or your website gets free eligibility for Google Ads. You just need to copy a code and paste it to start. The AdSense returns calculation is on pay per click or on a per-impression basis. However, if you want to receive the payment, you need to set up AdSense account first.

Part 2: How to Link YouTube Account to Adsense

Step 1: Link YouTube Account To Adsense

• Click on Setup YouTube AdSense or from monetization option, click on Setup Adsense option for your channel. Press Next. You are directed to Adsense sign up page.
• Select your email account, you wish to sign up with. You may also sign up with existing id or create a new one

• In case, you are using your existing email, sign in to YouTube Adsense with the same id. Once signed up, fill personal details form with information like address, name, etc.
• While filling your payee name be very careful and fill exactly as in your bank account name.

• Submit the form. Your application goes under review and might be under process for 2-3 hours to a few days depending on your Google Adsense and channel quality.

Step 2: Enable Monetization

• Click on My Channel from the menu option. Next, click on monetization to monetize your videos
• From monetization, click on monetize videos option for selecting the type of ads to monetize the video content or your channel.

• You may also monetize videos individually selecting the one you like from Video Manager segment if you do not wish to monetize all videos at once.
• Click monetize from the Action drop-down menu. Select ad type as per your wish. Press the monetize button.

• If you need to change monetization setting for a specific video, edit from the video manager or click on the dollar icon.
• To edit, click monetization option and select monetize with ads. Select the format of ads to monetize the particular video. Save the changes made.

Part 3: How to Use AdSense for YouTube

1. Finding Your Money in AdSense

Intuitively, many YouTube creators think that the first thing they see when they open up AdSense should be their daily earnings. This is not the case. Besides how much money you have made, AdSense keeps track of a lot of things the average YouTuber will not find useful. Getting to a report on your daily earnings actually takes a bit of navigation.

First, click on Performance Report near the top of your screen in AdSense. In the next page there will be a dropdown menu that says Days. Click on that menu and change it to Products.

In Products, scroll down until you get to a chart where there are two options: Hosted AdSense for Content and AdSense for Content. AdSense for Content relates to a personal website. For information about your YouTube channel click on Hosted AdSense for Content.

The next page is a report of how much money you have made from monetizing your YouTube channel. Your earnings will be organized by date. The money you see in this report has already had YouTube’s 45% commission deducted.

2. How are my earnings determined?

How much money you make through AdSense depends on your CPMs and EPMs. CPM is an acronym for “cost per mille” and indicates how much money and advertiser is paying for 1000 impressions of an ad. RPM is your revenue per 1000 impressions.

A lot of YouTubers new to AdSense assume that “per thousand impressions” means “per thousand views”, and that is incorrect. Besides the fact that not all views are monetized, impressions are not views. They are ad clicks. For long, skippable, video ads an “impression” is when a viewer watches the ad to the end instead of skipping it.

CPMs vary depending on the type of ad, where it is being run, and current advertising trends. Advertisers pay more for certain kinds of ads or for ad space in more popular videos. Beware of MCN scams claiming they can guarantee you a certain CPM; they cannot. Which ads are displayed in your videos is determined automatically by YouTube’s system and depends on factors like how you categorized your videos and how many views they have.

3. How do I get paid?

There are five different ways to get paid through AdSense: Check, Western Union Quick Cash, Wire Transfer, Rapida, or an Electronic Funds Transfer (EFT). Generally, AdSense will begin the process of paying you your monthly earnings on the 21st of the following month. How long it takes to get your money after that depends on your payment method.

Using Western Union Quick Cash you can pick your cash up at your Western Union branch the same day.

EFTs get your money to you within seven business days after the 21st.

Checks can take two to four weeks to arrive in the mail.

Wire Transfers and Rapida can each take up to 15 days.

In order to be paid you will have to earn enough to reach the payment threshold, which is $100. So, if you only earn $5 in a month, you should not expect to receive a payment for that month. You will receive your first payment after you earn $100.

Conclusion

Making money with YouTube Adsense is one of the best media that is reliable, easy to use, and better than any other ways of creating money. With Adsense, you can create various size and kinds of ad units to add it to your website. Those ad spaces are filled by Google with the content and traffic relevant to your site. There are also some YouTuber influencer marketing platforms such as InflueNex , which enables YouTubers to learn about their own channels, their competitors’ channels, and join the platform for establishing replationship with the brands.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Now, since your YouTube channel has a large of subscribers and views, you start thinking to make money by using YouTube AdSense. However, do you really know YouTube AdSense very well? Or even, do you even know what it is exactly. In order to let you better understand it and make money, we have rounded up all information here to explain the basic knowledge of AdSense to you. Keeping reading to learn more!

• Part1: What is Adsense
• Part2: How to Link YouTube Account to Adsense
• Part3: How to Use AdSense for YouTube

Part 1: What is Adsense?

You might have noticed several ads displayed on the videos on various social platforms. AdSense is a part of Google that is responsible for placing such ads in the videos. You can sign in from YouTube account directly.

When you wish to place an ad, you may publish it on various media through Adsense. As an advertiser, you may publish anything in videos, images or texts on the websites and pay per impression or per click or per conversion.

Having a YouTube Adsense account or your website connected to Adsense account can help you earn money when Google places ads to your channel.

Do not worry, creating a Google Adsense account is free and when you create one, your YouTube channel or your website gets free eligibility for Google Ads. You just need to copy a code and paste it to start. The AdSense returns calculation is on pay per click or on a per-impression basis. However, if you want to receive the payment, you need to set up AdSense account first.

Part 2: How to Link YouTube Account to Adsense

Step 1: Link YouTube Account To Adsense

• Click on Setup YouTube AdSense or from monetization option, click on Setup Adsense option for your channel. Press Next. You are directed to Adsense sign up page.
• Select your email account, you wish to sign up with. You may also sign up with existing id or create a new one

• In case, you are using your existing email, sign in to YouTube Adsense with the same id. Once signed up, fill personal details form with information like address, name, etc.
• While filling your payee name be very careful and fill exactly as in your bank account name.

• Submit the form. Your application goes under review and might be under process for 2-3 hours to a few days depending on your Google Adsense and channel quality.

Step 2: Enable Monetization

• Click on My Channel from the menu option. Next, click on monetization to monetize your videos
• From monetization, click on monetize videos option for selecting the type of ads to monetize the video content or your channel.

• You may also monetize videos individually selecting the one you like from Video Manager segment if you do not wish to monetize all videos at once.
• Click monetize from the Action drop-down menu. Select ad type as per your wish. Press the monetize button.

• If you need to change monetization setting for a specific video, edit from the video manager or click on the dollar icon.
• To edit, click monetization option and select monetize with ads. Select the format of ads to monetize the particular video. Save the changes made.

Part 3: How to Use AdSense for YouTube

1. Finding Your Money in AdSense

Intuitively, many YouTube creators think that the first thing they see when they open up AdSense should be their daily earnings. This is not the case. Besides how much money you have made, AdSense keeps track of a lot of things the average YouTuber will not find useful. Getting to a report on your daily earnings actually takes a bit of navigation.

First, click on Performance Report near the top of your screen in AdSense. In the next page there will be a dropdown menu that says Days. Click on that menu and change it to Products.

In Products, scroll down until you get to a chart where there are two options: Hosted AdSense for Content and AdSense for Content. AdSense for Content relates to a personal website. For information about your YouTube channel click on Hosted AdSense for Content.

The next page is a report of how much money you have made from monetizing your YouTube channel. Your earnings will be organized by date. The money you see in this report has already had YouTube’s 45% commission deducted.

2. How are my earnings determined?

How much money you make through AdSense depends on your CPMs and EPMs. CPM is an acronym for “cost per mille” and indicates how much money and advertiser is paying for 1000 impressions of an ad. RPM is your revenue per 1000 impressions.

A lot of YouTubers new to AdSense assume that “per thousand impressions” means “per thousand views”, and that is incorrect. Besides the fact that not all views are monetized, impressions are not views. They are ad clicks. For long, skippable, video ads an “impression” is when a viewer watches the ad to the end instead of skipping it.

CPMs vary depending on the type of ad, where it is being run, and current advertising trends. Advertisers pay more for certain kinds of ads or for ad space in more popular videos. Beware of MCN scams claiming they can guarantee you a certain CPM; they cannot. Which ads are displayed in your videos is determined automatically by YouTube’s system and depends on factors like how you categorized your videos and how many views they have.

3. How do I get paid?

There are five different ways to get paid through AdSense: Check, Western Union Quick Cash, Wire Transfer, Rapida, or an Electronic Funds Transfer (EFT). Generally, AdSense will begin the process of paying you your monthly earnings on the 21st of the following month. How long it takes to get your money after that depends on your payment method.

Using Western Union Quick Cash you can pick your cash up at your Western Union branch the same day.

EFTs get your money to you within seven business days after the 21st.

Checks can take two to four weeks to arrive in the mail.

Wire Transfers and Rapida can each take up to 15 days.

In order to be paid you will have to earn enough to reach the payment threshold, which is $100. So, if you only earn $5 in a month, you should not expect to receive a payment for that month. You will receive your first payment after you earn $100.

Conclusion

Making money with YouTube Adsense is one of the best media that is reliable, easy to use, and better than any other ways of creating money. With Adsense, you can create various size and kinds of ad units to add it to your website. Those ad spaces are filled by Google with the content and traffic relevant to your site. There are also some YouTuber influencer marketing platforms such as InflueNex , which enables YouTubers to learn about their own channels, their competitors’ channels, and join the platform for establishing replationship with the brands.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Now, since your YouTube channel has a large of subscribers and views, you start thinking to make money by using YouTube AdSense. However, do you really know YouTube AdSense very well? Or even, do you even know what it is exactly. In order to let you better understand it and make money, we have rounded up all information here to explain the basic knowledge of AdSense to you. Keeping reading to learn more!

• Part1: What is Adsense
• Part2: How to Link YouTube Account to Adsense
• Part3: How to Use AdSense for YouTube

Part 1: What is Adsense?

You might have noticed several ads displayed on the videos on various social platforms. AdSense is a part of Google that is responsible for placing such ads in the videos. You can sign in from YouTube account directly.

When you wish to place an ad, you may publish it on various media through Adsense. As an advertiser, you may publish anything in videos, images or texts on the websites and pay per impression or per click or per conversion.

Having a YouTube Adsense account or your website connected to Adsense account can help you earn money when Google places ads to your channel.

Do not worry, creating a Google Adsense account is free and when you create one, your YouTube channel or your website gets free eligibility for Google Ads. You just need to copy a code and paste it to start. The AdSense returns calculation is on pay per click or on a per-impression basis. However, if you want to receive the payment, you need to set up AdSense account first.

Part 2: How to Link YouTube Account to Adsense

Step 1: Link YouTube Account To Adsense

• Click on Setup YouTube AdSense or from monetization option, click on Setup Adsense option for your channel. Press Next. You are directed to Adsense sign up page.
• Select your email account, you wish to sign up with. You may also sign up with existing id or create a new one

• In case, you are using your existing email, sign in to YouTube Adsense with the same id. Once signed up, fill personal details form with information like address, name, etc.
• While filling your payee name be very careful and fill exactly as in your bank account name.

• Submit the form. Your application goes under review and might be under process for 2-3 hours to a few days depending on your Google Adsense and channel quality.

Step 2: Enable Monetization

• Click on My Channel from the menu option. Next, click on monetization to monetize your videos
• From monetization, click on monetize videos option for selecting the type of ads to monetize the video content or your channel.

• You may also monetize videos individually selecting the one you like from Video Manager segment if you do not wish to monetize all videos at once.
• Click monetize from the Action drop-down menu. Select ad type as per your wish. Press the monetize button.

• If you need to change monetization setting for a specific video, edit from the video manager or click on the dollar icon.
• To edit, click monetization option and select monetize with ads. Select the format of ads to monetize the particular video. Save the changes made.

Part 3: How to Use AdSense for YouTube

1. Finding Your Money in AdSense

Intuitively, many YouTube creators think that the first thing they see when they open up AdSense should be their daily earnings. This is not the case. Besides how much money you have made, AdSense keeps track of a lot of things the average YouTuber will not find useful. Getting to a report on your daily earnings actually takes a bit of navigation.

First, click on Performance Report near the top of your screen in AdSense. In the next page there will be a dropdown menu that says Days. Click on that menu and change it to Products.

In Products, scroll down until you get to a chart where there are two options: Hosted AdSense for Content and AdSense for Content. AdSense for Content relates to a personal website. For information about your YouTube channel click on Hosted AdSense for Content.

The next page is a report of how much money you have made from monetizing your YouTube channel. Your earnings will be organized by date. The money you see in this report has already had YouTube’s 45% commission deducted.

2. How are my earnings determined?

How much money you make through AdSense depends on your CPMs and EPMs. CPM is an acronym for “cost per mille” and indicates how much money and advertiser is paying for 1000 impressions of an ad. RPM is your revenue per 1000 impressions.

A lot of YouTubers new to AdSense assume that “per thousand impressions” means “per thousand views”, and that is incorrect. Besides the fact that not all views are monetized, impressions are not views. They are ad clicks. For long, skippable, video ads an “impression” is when a viewer watches the ad to the end instead of skipping it.

CPMs vary depending on the type of ad, where it is being run, and current advertising trends. Advertisers pay more for certain kinds of ads or for ad space in more popular videos. Beware of MCN scams claiming they can guarantee you a certain CPM; they cannot. Which ads are displayed in your videos is determined automatically by YouTube’s system and depends on factors like how you categorized your videos and how many views they have.

3. How do I get paid?

There are five different ways to get paid through AdSense: Check, Western Union Quick Cash, Wire Transfer, Rapida, or an Electronic Funds Transfer (EFT). Generally, AdSense will begin the process of paying you your monthly earnings on the 21st of the following month. How long it takes to get your money after that depends on your payment method.

Using Western Union Quick Cash you can pick your cash up at your Western Union branch the same day.

EFTs get your money to you within seven business days after the 21st.

Checks can take two to four weeks to arrive in the mail.

Wire Transfers and Rapida can each take up to 15 days.

In order to be paid you will have to earn enough to reach the payment threshold, which is $100. So, if you only earn $5 in a month, you should not expect to receive a payment for that month. You will receive your first payment after you earn $100.

Conclusion

Making money with YouTube Adsense is one of the best media that is reliable, easy to use, and better than any other ways of creating money. With Adsense, you can create various size and kinds of ad units to add it to your website. Those ad spaces are filled by Google with the content and traffic relevant to your site. There are also some YouTuber influencer marketing platforms such as InflueNex , which enables YouTubers to learn about their own channels, their competitors’ channels, and join the platform for establishing replationship with the brands.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Now, since your YouTube channel has a large of subscribers and views, you start thinking to make money by using YouTube AdSense. However, do you really know YouTube AdSense very well? Or even, do you even know what it is exactly. In order to let you better understand it and make money, we have rounded up all information here to explain the basic knowledge of AdSense to you. Keeping reading to learn more!

• Part1: What is Adsense
• Part2: How to Link YouTube Account to Adsense
• Part3: How to Use AdSense for YouTube

Part 1: What is Adsense?

You might have noticed several ads displayed on the videos on various social platforms. AdSense is a part of Google that is responsible for placing such ads in the videos. You can sign in from YouTube account directly.

When you wish to place an ad, you may publish it on various media through Adsense. As an advertiser, you may publish anything in videos, images or texts on the websites and pay per impression or per click or per conversion.

Having a YouTube Adsense account or your website connected to Adsense account can help you earn money when Google places ads to your channel.

Do not worry, creating a Google Adsense account is free and when you create one, your YouTube channel or your website gets free eligibility for Google Ads. You just need to copy a code and paste it to start. The AdSense returns calculation is on pay per click or on a per-impression basis. However, if you want to receive the payment, you need to set up AdSense account first.

Part 2: How to Link YouTube Account to Adsense

Step 1: Link YouTube Account To Adsense

• Click on Setup YouTube AdSense or from monetization option, click on Setup Adsense option for your channel. Press Next. You are directed to Adsense sign up page.
• Select your email account, you wish to sign up with. You may also sign up with existing id or create a new one

• In case, you are using your existing email, sign in to YouTube Adsense with the same id. Once signed up, fill personal details form with information like address, name, etc.
• While filling your payee name be very careful and fill exactly as in your bank account name.

• Submit the form. Your application goes under review and might be under process for 2-3 hours to a few days depending on your Google Adsense and channel quality.

Step 2: Enable Monetization

• Click on My Channel from the menu option. Next, click on monetization to monetize your videos
• From monetization, click on monetize videos option for selecting the type of ads to monetize the video content or your channel.

• You may also monetize videos individually selecting the one you like from Video Manager segment if you do not wish to monetize all videos at once.
• Click monetize from the Action drop-down menu. Select ad type as per your wish. Press the monetize button.

• If you need to change monetization setting for a specific video, edit from the video manager or click on the dollar icon.
• To edit, click monetization option and select monetize with ads. Select the format of ads to monetize the particular video. Save the changes made.

Part 3: How to Use AdSense for YouTube

1. Finding Your Money in AdSense

Intuitively, many YouTube creators think that the first thing they see when they open up AdSense should be their daily earnings. This is not the case. Besides how much money you have made, AdSense keeps track of a lot of things the average YouTuber will not find useful. Getting to a report on your daily earnings actually takes a bit of navigation.

First, click on Performance Report near the top of your screen in AdSense. In the next page there will be a dropdown menu that says Days. Click on that menu and change it to Products.

In Products, scroll down until you get to a chart where there are two options: Hosted AdSense for Content and AdSense for Content. AdSense for Content relates to a personal website. For information about your YouTube channel click on Hosted AdSense for Content.

The next page is a report of how much money you have made from monetizing your YouTube channel. Your earnings will be organized by date. The money you see in this report has already had YouTube’s 45% commission deducted.

2. How are my earnings determined?

How much money you make through AdSense depends on your CPMs and EPMs. CPM is an acronym for “cost per mille” and indicates how much money and advertiser is paying for 1000 impressions of an ad. RPM is your revenue per 1000 impressions.

A lot of YouTubers new to AdSense assume that “per thousand impressions” means “per thousand views”, and that is incorrect. Besides the fact that not all views are monetized, impressions are not views. They are ad clicks. For long, skippable, video ads an “impression” is when a viewer watches the ad to the end instead of skipping it.

CPMs vary depending on the type of ad, where it is being run, and current advertising trends. Advertisers pay more for certain kinds of ads or for ad space in more popular videos. Beware of MCN scams claiming they can guarantee you a certain CPM; they cannot. Which ads are displayed in your videos is determined automatically by YouTube’s system and depends on factors like how you categorized your videos and how many views they have.

3. How do I get paid?

There are five different ways to get paid through AdSense: Check, Western Union Quick Cash, Wire Transfer, Rapida, or an Electronic Funds Transfer (EFT). Generally, AdSense will begin the process of paying you your monthly earnings on the 21st of the following month. How long it takes to get your money after that depends on your payment method.

Using Western Union Quick Cash you can pick your cash up at your Western Union branch the same day.

EFTs get your money to you within seven business days after the 21st.

Checks can take two to four weeks to arrive in the mail.

Wire Transfers and Rapida can each take up to 15 days.

In order to be paid you will have to earn enough to reach the payment threshold, which is $100. So, if you only earn $5 in a month, you should not expect to receive a payment for that month. You will receive your first payment after you earn $100.

Conclusion

Making money with YouTube Adsense is one of the best media that is reliable, easy to use, and better than any other ways of creating money. With Adsense, you can create various size and kinds of ad units to add it to your website. Those ad spaces are filled by Google with the content and traffic relevant to your site. There are also some YouTuber influencer marketing platforms such as InflueNex , which enables YouTubers to learn about their own channels, their competitors’ channels, and join the platform for establishing replationship with the brands.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Audience Appreciation Assessment: Self and Seekers Vs. Rival Repertoires

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett