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In 2024, Navigating Through Channels' Aesthetics with These Tools
Navigating Through Channels’ Aesthetics with These Tools
Youtube Banners Makers: 10+ Online Tools to Create Channel Art
Richard Bennett
Mar 27, 2024• Proven solutions
If you want to have more fans on your YouTube channel, it becomes really important to make your channel more attractive and fresh. YouTube banner is one of the important factors which represents the style, quality, and taste of your channel. Fortunately, there are many tools on the market that can help you make attractive banners. Therefore, we have brought you 10+ best-known YouTube banner makers that can enhance the beauty of your channel with their exceptionally amazing features. We will also let you know how to make a YouTube banner. Let’s explore.
You may also like: How to add custom thumbnails to YouTube videos >>
- Part 1: YouTube Banner Dimensions You Should Know
- Part 2: How to Make a YouTube Banner with Canva for Free
- Part 3: 10+ Best YouTube Banner Makers
Part 1: YouTube Banner Dimensions You Should Know
YouTube banner dimensions varied on different platforms, so you need to make the YouTube banner look great on desktop, tablet, and phone. According to Google , the recommended dimension is 2560 x 1440 px as the YouTube banner will be cropped if its size is too large. Minimum dimension is 2048 x 1152 px for uploading. The maximum width is 2560 x 423 px. The largest file size is 6MB. You can also add links to your own social media on YouTube banner, so it is a great place to recommend your other social media.
Part 2: How to Make a YouTube Banner with Canva for Free
There are so many tools that you can make a YouTube banner in the market, but it is not easy to find the right tool to make a banner if you can’t find the right tools. We have listed one way to make a YouTube banner below. You can use Wondershare Filmora to edit YouTube videos as it is designed to be a YouTube editor. Besides the basic editing including cropping/trimming and adding transitions, you can use it to add various text, more than 300 effects/filters, free audio, and more. It is also easy to make a YouTube intro. Download it to have a try!
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Step 1: Choose your template and layout
Canva is an online tool to make YouTube banner, so first you need to open it up . You are asked to log in.
After you’ve signed up for Canva you will see a variety of different templates. Scroll through them until you find YouTube Channel Art under Social Media & Email Headers.
This template will be the right size for a YouTube banner, but it will not show you the ‘safe zones’. Your banner will show up differently depending on the screen a viewer is watching on. Click here to download YouTube’s official template, which displays safe zones. You will be able to use it as a reference.
And Canva also provides you with sample layouts that you can build off of. They will include stock photos and text. Most are free, but some might cost a dollar.
If the one you happen to like isn’t free, don’t worry. It’s actually just the specific stock images being used in the example that cost money, and you’re probably planning on replacing those anyways.
Step 2: Import your image
Canva provides a selection of stock images you can use for free. You can find them by clicking on Elements in the menu on the far left, and then clicking on Free Photos.
If you’d rather use your own images, click on Upload at the bottom of that same menu on the left. You’ll have the option of uploading images from your computer or importing them from Facebook.
After you have found the image you want to use or loaded it into Canva, click on it and it will appear in your layout.
Step 3: Add text to YouTube banner
You can add various text after it is imported. There are lots of text templates in Canva, so just pick the one you like. You can also change text color and transparency to make it look great. Now to place it in the right position.
Step 4: Edit other elements
The layout you chose might include things like borders or backgrounds behind the text. You can change the colors of any of these just by clicking on them, then clicking on the color swatch in the top left corner of your design area.
Step 5: Download YouTube banner
Once you finish the editing, there is a download button in the top right corner of your screen. Click on it when you are finished to save your new channel art to your computer. It supports JPEG, PNG, and PDF. Now upload it to YouTube. So simple. Isn’t it?
Part 3: 10+ Best YouTube Banner Makers
1. Canva:
Canva is probably the most popular site for making channel art, for good reason. It has over 8000 templates for different kinds of graphics, including YouTube channel art, and there’s a huge variety of stock photos available either for free or $1. On Canva, creating your perfect banner is as easy as dragging and dropping images into a pre-built layout. Resizing is automatic, and you can flip/rotate or apply filters in just a few clicks
Pros: It contains millions of stock images, about 100 professional layouts, and lots of stunning filters.
Cons: Some high-quality images can be accessed only after payment of $1.
Price: The best thing to know is that this tool is available for free.
2. Wondershare PixStudio
Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. It has various types of templates for YouTube Thumbnails, Logos, Posters, etc. You can create a beautiful design by simply dragging and dropping the elements and photos. The online platform is free to use all templates, just One-Click to download your creations, and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.
Pros:
- Various types of templates
- Simple and Fast Design
- Background remover
Cons: The features of removing background be used after payment of $7.99 per month.
Price: The best thing to know is that this tool is available for free.
3. Fotor:
The makers of Fotor describe it as a ‘revolutionary photo editor and graphic designer’, and it is certainly a powerful tool. Fotor allows you to do a lot of fine editing on your photos – brightness, saturation, and color temperature are just a few of the things you can adjust – and its design feature is perfect for YouTube channel art.
Fotor has templates for YouTube channel art and a lot of fun sticker-like graphics. The Design interface is very similar to Canva, if slightly more complicated.
Pros: Complete art can be created within a few minutes and contains dozens of templates.
Cons: Little difficult to use for beginners.
Price: Free
4. Photovisi:
It is a great source of inspiration for your YouTube channel where you can easily design, save and share your customized banner.
Pros: It automatically adjusts the size of the banner to the required format and is loaded with unlimited themes. Works on Android, Windows, Mac, and iOS.
Cons: Demand some special skills for usage.
Price: It is available for free at the official website
5. iKomee:
It is possible to have customized results for your YouTube banner designing using the iKomee platform where few minutes are enough to create wonders. It is one of the most loved tools of all professionals.
Pros: Contains lots of cool templates for channel art.
Cons: Limited themes and layouts.
Price: Available for free.
6. Banners Nack:
Here is one of the most wonderful YouTube banner maker for you that can be accessed online with easy to use interface where one can design animated, static HTML5 with interactive banner ads.
Pros: Professional, easy to use platform with rich quality fonts, stock images, and animated effects.
Cons: Little costly.
Price: Users can go ahead with premium plans where the basic plan is worth $12/month and a professional plan is $18/month with a business plan offer of $24 per month.
7. BeFunky:
BeFunky allows users to create meaningful banners for YouTube business building. The platform consists of numerous effortless options for banner designs and the drag and drops features make everything much easier. It is possible to boost traffic on your YouTube channel with this highly ranked banner maker.
Pros: Four-step banner-making process that can be followed by beginners too.
Cons: The uploading and downloading process takes more time due to heavy projects.
Price: Get started for free.
8. Picmonkey:
With PicMonkey.com you will be able to get customized, readymade banners with a perfect look. It is much easier to make selections for fonts, colors, and graphics with advanced templates here.
Pros: The best platform to enhance your creativity; users will be able to get perfect sharpness of quality.
Cons: File size is more for output banner and special features can be accessed only after payment.
Price: Free trial.
9. iPiccy:
The number of steps to be followed for designing a YouTube banner here completely depends upon your demand of end banner design type. Generally, four-step method is capable enough to provide you professional output with proper cropping dimensions and small file size for download
Pros: Various additional features are available like adding text etc so that highly customized designs can be created for YouTube Banners.
Cons: Demands more time of the user for making quality banner.
Price: Get started for free within a few seconds.
10. Adobe Spark:
Adobe Spark is one of the amazing online YouTube banner makers that helps you create the desired banner for your YouTube channel with ease. All that you need to do is browse to the site and pick the ‘YouTube channel art’ option to get the YouTube banner of the right size, though there are other options as well. Due to its easily customizable features, you can alter or change the background completely and try different color combinations to match your brand’s logo.
Pros:
- The drag-n-drop feature of Adobe Spark enables you to craft eye-catching and engaging banners effortlessly.
- Adobe Spark offers you the freedom to experiment with unlimited alterations in alignments, text, layouts, and themes like a trusted YouTube banner creator.
Cons: Though Adobe Spark is free, it annoys the users when it automatically adds Adobe Spark’s watermark logo to your creation. To get it removed, you must be an active subscriber of Adobe products.
11. Fotojet:
FotoJet being a reliable YouTube banner maker assists you in creating personalized banners using numerous free templates. You get hold of interesting YouTube banner without toiling with the intricacies of graphic designing. Impressing your visitors with your unique and brand new banner from FotoJet YouTube banner creator is class apart.
Pros: It offers you the flexibility to add anything and everything on your channel art and upload it on YouTube right away.
Cons: Similar to Adobe Spark, FotoJet too adds a watermark logo of its name to your creation which is again a bit of nuisance.
Conclusion
Want to make your YouTube video more attractive and beautiful? Wondershare Filmora is such video editing software designed for YouTube creators. It not only allows you to cut, trim, crop, zoom, reverse, rotate the video clips, but also makes the advanced features like green screen, PIP, tilt-shift, and mosaic easy like a piece of cake. With Wondershare Filmora, you can ignite your YouTube videos with over 300 effects like Fashion, Beauty, BlockBuster, Travel, etc.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If you want to have more fans on your YouTube channel, it becomes really important to make your channel more attractive and fresh. YouTube banner is one of the important factors which represents the style, quality, and taste of your channel. Fortunately, there are many tools on the market that can help you make attractive banners. Therefore, we have brought you 10+ best-known YouTube banner makers that can enhance the beauty of your channel with their exceptionally amazing features. We will also let you know how to make a YouTube banner. Let’s explore.
You may also like: How to add custom thumbnails to YouTube videos >>
- Part 1: YouTube Banner Dimensions You Should Know
- Part 2: How to Make a YouTube Banner with Canva for Free
- Part 3: 10+ Best YouTube Banner Makers
Part 1: YouTube Banner Dimensions You Should Know
YouTube banner dimensions varied on different platforms, so you need to make the YouTube banner look great on desktop, tablet, and phone. According to Google , the recommended dimension is 2560 x 1440 px as the YouTube banner will be cropped if its size is too large. Minimum dimension is 2048 x 1152 px for uploading. The maximum width is 2560 x 423 px. The largest file size is 6MB. You can also add links to your own social media on YouTube banner, so it is a great place to recommend your other social media.
Part 2: How to Make a YouTube Banner with Canva for Free
There are so many tools that you can make a YouTube banner in the market, but it is not easy to find the right tool to make a banner if you can’t find the right tools. We have listed one way to make a YouTube banner below. You can use Wondershare Filmora to edit YouTube videos as it is designed to be a YouTube editor. Besides the basic editing including cropping/trimming and adding transitions, you can use it to add various text, more than 300 effects/filters, free audio, and more. It is also easy to make a YouTube intro. Download it to have a try!
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Step 1: Choose your template and layout
Canva is an online tool to make YouTube banner, so first you need to open it up . You are asked to log in.
After you’ve signed up for Canva you will see a variety of different templates. Scroll through them until you find YouTube Channel Art under Social Media & Email Headers.
This template will be the right size for a YouTube banner, but it will not show you the ‘safe zones’. Your banner will show up differently depending on the screen a viewer is watching on. Click here to download YouTube’s official template, which displays safe zones. You will be able to use it as a reference.
And Canva also provides you with sample layouts that you can build off of. They will include stock photos and text. Most are free, but some might cost a dollar.
If the one you happen to like isn’t free, don’t worry. It’s actually just the specific stock images being used in the example that cost money, and you’re probably planning on replacing those anyways.
Step 2: Import your image
Canva provides a selection of stock images you can use for free. You can find them by clicking on Elements in the menu on the far left, and then clicking on Free Photos.
If you’d rather use your own images, click on Upload at the bottom of that same menu on the left. You’ll have the option of uploading images from your computer or importing them from Facebook.
After you have found the image you want to use or loaded it into Canva, click on it and it will appear in your layout.
Step 3: Add text to YouTube banner
You can add various text after it is imported. There are lots of text templates in Canva, so just pick the one you like. You can also change text color and transparency to make it look great. Now to place it in the right position.
Step 4: Edit other elements
The layout you chose might include things like borders or backgrounds behind the text. You can change the colors of any of these just by clicking on them, then clicking on the color swatch in the top left corner of your design area.
Step 5: Download YouTube banner
Once you finish the editing, there is a download button in the top right corner of your screen. Click on it when you are finished to save your new channel art to your computer. It supports JPEG, PNG, and PDF. Now upload it to YouTube. So simple. Isn’t it?
Part 3: 10+ Best YouTube Banner Makers
1. Canva:
Canva is probably the most popular site for making channel art, for good reason. It has over 8000 templates for different kinds of graphics, including YouTube channel art, and there’s a huge variety of stock photos available either for free or $1. On Canva, creating your perfect banner is as easy as dragging and dropping images into a pre-built layout. Resizing is automatic, and you can flip/rotate or apply filters in just a few clicks
Pros: It contains millions of stock images, about 100 professional layouts, and lots of stunning filters.
Cons: Some high-quality images can be accessed only after payment of $1.
Price: The best thing to know is that this tool is available for free.
2. Wondershare PixStudio
Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. It has various types of templates for YouTube Thumbnails, Logos, Posters, etc. You can create a beautiful design by simply dragging and dropping the elements and photos. The online platform is free to use all templates, just One-Click to download your creations, and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.
Pros:
- Various types of templates
- Simple and Fast Design
- Background remover
Cons: The features of removing background be used after payment of $7.99 per month.
Price: The best thing to know is that this tool is available for free.
3. Fotor:
The makers of Fotor describe it as a ‘revolutionary photo editor and graphic designer’, and it is certainly a powerful tool. Fotor allows you to do a lot of fine editing on your photos – brightness, saturation, and color temperature are just a few of the things you can adjust – and its design feature is perfect for YouTube channel art.
Fotor has templates for YouTube channel art and a lot of fun sticker-like graphics. The Design interface is very similar to Canva, if slightly more complicated.
Pros: Complete art can be created within a few minutes and contains dozens of templates.
Cons: Little difficult to use for beginners.
Price: Free
4. Photovisi:
It is a great source of inspiration for your YouTube channel where you can easily design, save and share your customized banner.
Pros: It automatically adjusts the size of the banner to the required format and is loaded with unlimited themes. Works on Android, Windows, Mac, and iOS.
Cons: Demand some special skills for usage.
Price: It is available for free at the official website
5. iKomee:
It is possible to have customized results for your YouTube banner designing using the iKomee platform where few minutes are enough to create wonders. It is one of the most loved tools of all professionals.
Pros: Contains lots of cool templates for channel art.
Cons: Limited themes and layouts.
Price: Available for free.
6. Banners Nack:
Here is one of the most wonderful YouTube banner maker for you that can be accessed online with easy to use interface where one can design animated, static HTML5 with interactive banner ads.
Pros: Professional, easy to use platform with rich quality fonts, stock images, and animated effects.
Cons: Little costly.
Price: Users can go ahead with premium plans where the basic plan is worth $12/month and a professional plan is $18/month with a business plan offer of $24 per month.
7. BeFunky:
BeFunky allows users to create meaningful banners for YouTube business building. The platform consists of numerous effortless options for banner designs and the drag and drops features make everything much easier. It is possible to boost traffic on your YouTube channel with this highly ranked banner maker.
Pros: Four-step banner-making process that can be followed by beginners too.
Cons: The uploading and downloading process takes more time due to heavy projects.
Price: Get started for free.
8. Picmonkey:
With PicMonkey.com you will be able to get customized, readymade banners with a perfect look. It is much easier to make selections for fonts, colors, and graphics with advanced templates here.
Pros: The best platform to enhance your creativity; users will be able to get perfect sharpness of quality.
Cons: File size is more for output banner and special features can be accessed only after payment.
Price: Free trial.
9. iPiccy:
The number of steps to be followed for designing a YouTube banner here completely depends upon your demand of end banner design type. Generally, four-step method is capable enough to provide you professional output with proper cropping dimensions and small file size for download
Pros: Various additional features are available like adding text etc so that highly customized designs can be created for YouTube Banners.
Cons: Demands more time of the user for making quality banner.
Price: Get started for free within a few seconds.
10. Adobe Spark:
Adobe Spark is one of the amazing online YouTube banner makers that helps you create the desired banner for your YouTube channel with ease. All that you need to do is browse to the site and pick the ‘YouTube channel art’ option to get the YouTube banner of the right size, though there are other options as well. Due to its easily customizable features, you can alter or change the background completely and try different color combinations to match your brand’s logo.
Pros:
- The drag-n-drop feature of Adobe Spark enables you to craft eye-catching and engaging banners effortlessly.
- Adobe Spark offers you the freedom to experiment with unlimited alterations in alignments, text, layouts, and themes like a trusted YouTube banner creator.
Cons: Though Adobe Spark is free, it annoys the users when it automatically adds Adobe Spark’s watermark logo to your creation. To get it removed, you must be an active subscriber of Adobe products.
11. Fotojet:
FotoJet being a reliable YouTube banner maker assists you in creating personalized banners using numerous free templates. You get hold of interesting YouTube banner without toiling with the intricacies of graphic designing. Impressing your visitors with your unique and brand new banner from FotoJet YouTube banner creator is class apart.
Pros: It offers you the flexibility to add anything and everything on your channel art and upload it on YouTube right away.
Cons: Similar to Adobe Spark, FotoJet too adds a watermark logo of its name to your creation which is again a bit of nuisance.
Conclusion
Want to make your YouTube video more attractive and beautiful? Wondershare Filmora is such video editing software designed for YouTube creators. It not only allows you to cut, trim, crop, zoom, reverse, rotate the video clips, but also makes the advanced features like green screen, PIP, tilt-shift, and mosaic easy like a piece of cake. With Wondershare Filmora, you can ignite your YouTube videos with over 300 effects like Fashion, Beauty, BlockBuster, Travel, etc.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If you want to have more fans on your YouTube channel, it becomes really important to make your channel more attractive and fresh. YouTube banner is one of the important factors which represents the style, quality, and taste of your channel. Fortunately, there are many tools on the market that can help you make attractive banners. Therefore, we have brought you 10+ best-known YouTube banner makers that can enhance the beauty of your channel with their exceptionally amazing features. We will also let you know how to make a YouTube banner. Let’s explore.
You may also like: How to add custom thumbnails to YouTube videos >>
- Part 1: YouTube Banner Dimensions You Should Know
- Part 2: How to Make a YouTube Banner with Canva for Free
- Part 3: 10+ Best YouTube Banner Makers
Part 1: YouTube Banner Dimensions You Should Know
YouTube banner dimensions varied on different platforms, so you need to make the YouTube banner look great on desktop, tablet, and phone. According to Google , the recommended dimension is 2560 x 1440 px as the YouTube banner will be cropped if its size is too large. Minimum dimension is 2048 x 1152 px for uploading. The maximum width is 2560 x 423 px. The largest file size is 6MB. You can also add links to your own social media on YouTube banner, so it is a great place to recommend your other social media.
Part 2: How to Make a YouTube Banner with Canva for Free
There are so many tools that you can make a YouTube banner in the market, but it is not easy to find the right tool to make a banner if you can’t find the right tools. We have listed one way to make a YouTube banner below. You can use Wondershare Filmora to edit YouTube videos as it is designed to be a YouTube editor. Besides the basic editing including cropping/trimming and adding transitions, you can use it to add various text, more than 300 effects/filters, free audio, and more. It is also easy to make a YouTube intro. Download it to have a try!
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Step 1: Choose your template and layout
Canva is an online tool to make YouTube banner, so first you need to open it up . You are asked to log in.
After you’ve signed up for Canva you will see a variety of different templates. Scroll through them until you find YouTube Channel Art under Social Media & Email Headers.
This template will be the right size for a YouTube banner, but it will not show you the ‘safe zones’. Your banner will show up differently depending on the screen a viewer is watching on. Click here to download YouTube’s official template, which displays safe zones. You will be able to use it as a reference.
And Canva also provides you with sample layouts that you can build off of. They will include stock photos and text. Most are free, but some might cost a dollar.
If the one you happen to like isn’t free, don’t worry. It’s actually just the specific stock images being used in the example that cost money, and you’re probably planning on replacing those anyways.
Step 2: Import your image
Canva provides a selection of stock images you can use for free. You can find them by clicking on Elements in the menu on the far left, and then clicking on Free Photos.
If you’d rather use your own images, click on Upload at the bottom of that same menu on the left. You’ll have the option of uploading images from your computer or importing them from Facebook.
After you have found the image you want to use or loaded it into Canva, click on it and it will appear in your layout.
Step 3: Add text to YouTube banner
You can add various text after it is imported. There are lots of text templates in Canva, so just pick the one you like. You can also change text color and transparency to make it look great. Now to place it in the right position.
Step 4: Edit other elements
The layout you chose might include things like borders or backgrounds behind the text. You can change the colors of any of these just by clicking on them, then clicking on the color swatch in the top left corner of your design area.
Step 5: Download YouTube banner
Once you finish the editing, there is a download button in the top right corner of your screen. Click on it when you are finished to save your new channel art to your computer. It supports JPEG, PNG, and PDF. Now upload it to YouTube. So simple. Isn’t it?
Part 3: 10+ Best YouTube Banner Makers
1. Canva:
Canva is probably the most popular site for making channel art, for good reason. It has over 8000 templates for different kinds of graphics, including YouTube channel art, and there’s a huge variety of stock photos available either for free or $1. On Canva, creating your perfect banner is as easy as dragging and dropping images into a pre-built layout. Resizing is automatic, and you can flip/rotate or apply filters in just a few clicks
Pros: It contains millions of stock images, about 100 professional layouts, and lots of stunning filters.
Cons: Some high-quality images can be accessed only after payment of $1.
Price: The best thing to know is that this tool is available for free.
2. Wondershare PixStudio
Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. It has various types of templates for YouTube Thumbnails, Logos, Posters, etc. You can create a beautiful design by simply dragging and dropping the elements and photos. The online platform is free to use all templates, just One-Click to download your creations, and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.
Pros:
- Various types of templates
- Simple and Fast Design
- Background remover
Cons: The features of removing background be used after payment of $7.99 per month.
Price: The best thing to know is that this tool is available for free.
3. Fotor:
The makers of Fotor describe it as a ‘revolutionary photo editor and graphic designer’, and it is certainly a powerful tool. Fotor allows you to do a lot of fine editing on your photos – brightness, saturation, and color temperature are just a few of the things you can adjust – and its design feature is perfect for YouTube channel art.
Fotor has templates for YouTube channel art and a lot of fun sticker-like graphics. The Design interface is very similar to Canva, if slightly more complicated.
Pros: Complete art can be created within a few minutes and contains dozens of templates.
Cons: Little difficult to use for beginners.
Price: Free
4. Photovisi:
It is a great source of inspiration for your YouTube channel where you can easily design, save and share your customized banner.
Pros: It automatically adjusts the size of the banner to the required format and is loaded with unlimited themes. Works on Android, Windows, Mac, and iOS.
Cons: Demand some special skills for usage.
Price: It is available for free at the official website
5. iKomee:
It is possible to have customized results for your YouTube banner designing using the iKomee platform where few minutes are enough to create wonders. It is one of the most loved tools of all professionals.
Pros: Contains lots of cool templates for channel art.
Cons: Limited themes and layouts.
Price: Available for free.
6. Banners Nack:
Here is one of the most wonderful YouTube banner maker for you that can be accessed online with easy to use interface where one can design animated, static HTML5 with interactive banner ads.
Pros: Professional, easy to use platform with rich quality fonts, stock images, and animated effects.
Cons: Little costly.
Price: Users can go ahead with premium plans where the basic plan is worth $12/month and a professional plan is $18/month with a business plan offer of $24 per month.
7. BeFunky:
BeFunky allows users to create meaningful banners for YouTube business building. The platform consists of numerous effortless options for banner designs and the drag and drops features make everything much easier. It is possible to boost traffic on your YouTube channel with this highly ranked banner maker.
Pros: Four-step banner-making process that can be followed by beginners too.
Cons: The uploading and downloading process takes more time due to heavy projects.
Price: Get started for free.
8. Picmonkey:
With PicMonkey.com you will be able to get customized, readymade banners with a perfect look. It is much easier to make selections for fonts, colors, and graphics with advanced templates here.
Pros: The best platform to enhance your creativity; users will be able to get perfect sharpness of quality.
Cons: File size is more for output banner and special features can be accessed only after payment.
Price: Free trial.
9. iPiccy:
The number of steps to be followed for designing a YouTube banner here completely depends upon your demand of end banner design type. Generally, four-step method is capable enough to provide you professional output with proper cropping dimensions and small file size for download
Pros: Various additional features are available like adding text etc so that highly customized designs can be created for YouTube Banners.
Cons: Demands more time of the user for making quality banner.
Price: Get started for free within a few seconds.
10. Adobe Spark:
Adobe Spark is one of the amazing online YouTube banner makers that helps you create the desired banner for your YouTube channel with ease. All that you need to do is browse to the site and pick the ‘YouTube channel art’ option to get the YouTube banner of the right size, though there are other options as well. Due to its easily customizable features, you can alter or change the background completely and try different color combinations to match your brand’s logo.
Pros:
- The drag-n-drop feature of Adobe Spark enables you to craft eye-catching and engaging banners effortlessly.
- Adobe Spark offers you the freedom to experiment with unlimited alterations in alignments, text, layouts, and themes like a trusted YouTube banner creator.
Cons: Though Adobe Spark is free, it annoys the users when it automatically adds Adobe Spark’s watermark logo to your creation. To get it removed, you must be an active subscriber of Adobe products.
11. Fotojet:
FotoJet being a reliable YouTube banner maker assists you in creating personalized banners using numerous free templates. You get hold of interesting YouTube banner without toiling with the intricacies of graphic designing. Impressing your visitors with your unique and brand new banner from FotoJet YouTube banner creator is class apart.
Pros: It offers you the flexibility to add anything and everything on your channel art and upload it on YouTube right away.
Cons: Similar to Adobe Spark, FotoJet too adds a watermark logo of its name to your creation which is again a bit of nuisance.
Conclusion
Want to make your YouTube video more attractive and beautiful? Wondershare Filmora is such video editing software designed for YouTube creators. It not only allows you to cut, trim, crop, zoom, reverse, rotate the video clips, but also makes the advanced features like green screen, PIP, tilt-shift, and mosaic easy like a piece of cake. With Wondershare Filmora, you can ignite your YouTube videos with over 300 effects like Fashion, Beauty, BlockBuster, Travel, etc.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If you want to have more fans on your YouTube channel, it becomes really important to make your channel more attractive and fresh. YouTube banner is one of the important factors which represents the style, quality, and taste of your channel. Fortunately, there are many tools on the market that can help you make attractive banners. Therefore, we have brought you 10+ best-known YouTube banner makers that can enhance the beauty of your channel with their exceptionally amazing features. We will also let you know how to make a YouTube banner. Let’s explore.
You may also like: How to add custom thumbnails to YouTube videos >>
- Part 1: YouTube Banner Dimensions You Should Know
- Part 2: How to Make a YouTube Banner with Canva for Free
- Part 3: 10+ Best YouTube Banner Makers
Part 1: YouTube Banner Dimensions You Should Know
YouTube banner dimensions varied on different platforms, so you need to make the YouTube banner look great on desktop, tablet, and phone. According to Google , the recommended dimension is 2560 x 1440 px as the YouTube banner will be cropped if its size is too large. Minimum dimension is 2048 x 1152 px for uploading. The maximum width is 2560 x 423 px. The largest file size is 6MB. You can also add links to your own social media on YouTube banner, so it is a great place to recommend your other social media.
Part 2: How to Make a YouTube Banner with Canva for Free
There are so many tools that you can make a YouTube banner in the market, but it is not easy to find the right tool to make a banner if you can’t find the right tools. We have listed one way to make a YouTube banner below. You can use Wondershare Filmora to edit YouTube videos as it is designed to be a YouTube editor. Besides the basic editing including cropping/trimming and adding transitions, you can use it to add various text, more than 300 effects/filters, free audio, and more. It is also easy to make a YouTube intro. Download it to have a try!
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Step 1: Choose your template and layout
Canva is an online tool to make YouTube banner, so first you need to open it up . You are asked to log in.
After you’ve signed up for Canva you will see a variety of different templates. Scroll through them until you find YouTube Channel Art under Social Media & Email Headers.
This template will be the right size for a YouTube banner, but it will not show you the ‘safe zones’. Your banner will show up differently depending on the screen a viewer is watching on. Click here to download YouTube’s official template, which displays safe zones. You will be able to use it as a reference.
And Canva also provides you with sample layouts that you can build off of. They will include stock photos and text. Most are free, but some might cost a dollar.
If the one you happen to like isn’t free, don’t worry. It’s actually just the specific stock images being used in the example that cost money, and you’re probably planning on replacing those anyways.
Step 2: Import your image
Canva provides a selection of stock images you can use for free. You can find them by clicking on Elements in the menu on the far left, and then clicking on Free Photos.
If you’d rather use your own images, click on Upload at the bottom of that same menu on the left. You’ll have the option of uploading images from your computer or importing them from Facebook.
After you have found the image you want to use or loaded it into Canva, click on it and it will appear in your layout.
Step 3: Add text to YouTube banner
You can add various text after it is imported. There are lots of text templates in Canva, so just pick the one you like. You can also change text color and transparency to make it look great. Now to place it in the right position.
Step 4: Edit other elements
The layout you chose might include things like borders or backgrounds behind the text. You can change the colors of any of these just by clicking on them, then clicking on the color swatch in the top left corner of your design area.
Step 5: Download YouTube banner
Once you finish the editing, there is a download button in the top right corner of your screen. Click on it when you are finished to save your new channel art to your computer. It supports JPEG, PNG, and PDF. Now upload it to YouTube. So simple. Isn’t it?
Part 3: 10+ Best YouTube Banner Makers
1. Canva:
Canva is probably the most popular site for making channel art, for good reason. It has over 8000 templates for different kinds of graphics, including YouTube channel art, and there’s a huge variety of stock photos available either for free or $1. On Canva, creating your perfect banner is as easy as dragging and dropping images into a pre-built layout. Resizing is automatic, and you can flip/rotate or apply filters in just a few clicks
Pros: It contains millions of stock images, about 100 professional layouts, and lots of stunning filters.
Cons: Some high-quality images can be accessed only after payment of $1.
Price: The best thing to know is that this tool is available for free.
2. Wondershare PixStudio
Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. It has various types of templates for YouTube Thumbnails, Logos, Posters, etc. You can create a beautiful design by simply dragging and dropping the elements and photos. The online platform is free to use all templates, just One-Click to download your creations, and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.
Pros:
- Various types of templates
- Simple and Fast Design
- Background remover
Cons: The features of removing background be used after payment of $7.99 per month.
Price: The best thing to know is that this tool is available for free.
3. Fotor:
The makers of Fotor describe it as a ‘revolutionary photo editor and graphic designer’, and it is certainly a powerful tool. Fotor allows you to do a lot of fine editing on your photos – brightness, saturation, and color temperature are just a few of the things you can adjust – and its design feature is perfect for YouTube channel art.
Fotor has templates for YouTube channel art and a lot of fun sticker-like graphics. The Design interface is very similar to Canva, if slightly more complicated.
Pros: Complete art can be created within a few minutes and contains dozens of templates.
Cons: Little difficult to use for beginners.
Price: Free
4. Photovisi:
It is a great source of inspiration for your YouTube channel where you can easily design, save and share your customized banner.
Pros: It automatically adjusts the size of the banner to the required format and is loaded with unlimited themes. Works on Android, Windows, Mac, and iOS.
Cons: Demand some special skills for usage.
Price: It is available for free at the official website
5. iKomee:
It is possible to have customized results for your YouTube banner designing using the iKomee platform where few minutes are enough to create wonders. It is one of the most loved tools of all professionals.
Pros: Contains lots of cool templates for channel art.
Cons: Limited themes and layouts.
Price: Available for free.
6. Banners Nack:
Here is one of the most wonderful YouTube banner maker for you that can be accessed online with easy to use interface where one can design animated, static HTML5 with interactive banner ads.
Pros: Professional, easy to use platform with rich quality fonts, stock images, and animated effects.
Cons: Little costly.
Price: Users can go ahead with premium plans where the basic plan is worth $12/month and a professional plan is $18/month with a business plan offer of $24 per month.
7. BeFunky:
BeFunky allows users to create meaningful banners for YouTube business building. The platform consists of numerous effortless options for banner designs and the drag and drops features make everything much easier. It is possible to boost traffic on your YouTube channel with this highly ranked banner maker.
Pros: Four-step banner-making process that can be followed by beginners too.
Cons: The uploading and downloading process takes more time due to heavy projects.
Price: Get started for free.
8. Picmonkey:
With PicMonkey.com you will be able to get customized, readymade banners with a perfect look. It is much easier to make selections for fonts, colors, and graphics with advanced templates here.
Pros: The best platform to enhance your creativity; users will be able to get perfect sharpness of quality.
Cons: File size is more for output banner and special features can be accessed only after payment.
Price: Free trial.
9. iPiccy:
The number of steps to be followed for designing a YouTube banner here completely depends upon your demand of end banner design type. Generally, four-step method is capable enough to provide you professional output with proper cropping dimensions and small file size for download
Pros: Various additional features are available like adding text etc so that highly customized designs can be created for YouTube Banners.
Cons: Demands more time of the user for making quality banner.
Price: Get started for free within a few seconds.
10. Adobe Spark:
Adobe Spark is one of the amazing online YouTube banner makers that helps you create the desired banner for your YouTube channel with ease. All that you need to do is browse to the site and pick the ‘YouTube channel art’ option to get the YouTube banner of the right size, though there are other options as well. Due to its easily customizable features, you can alter or change the background completely and try different color combinations to match your brand’s logo.
Pros:
- The drag-n-drop feature of Adobe Spark enables you to craft eye-catching and engaging banners effortlessly.
- Adobe Spark offers you the freedom to experiment with unlimited alterations in alignments, text, layouts, and themes like a trusted YouTube banner creator.
Cons: Though Adobe Spark is free, it annoys the users when it automatically adds Adobe Spark’s watermark logo to your creation. To get it removed, you must be an active subscriber of Adobe products.
11. Fotojet:
FotoJet being a reliable YouTube banner maker assists you in creating personalized banners using numerous free templates. You get hold of interesting YouTube banner without toiling with the intricacies of graphic designing. Impressing your visitors with your unique and brand new banner from FotoJet YouTube banner creator is class apart.
Pros: It offers you the flexibility to add anything and everything on your channel art and upload it on YouTube right away.
Cons: Similar to Adobe Spark, FotoJet too adds a watermark logo of its name to your creation which is again a bit of nuisance.
Conclusion
Want to make your YouTube video more attractive and beautiful? Wondershare Filmora is such video editing software designed for YouTube creators. It not only allows you to cut, trim, crop, zoom, reverse, rotate the video clips, but also makes the advanced features like green screen, PIP, tilt-shift, and mosaic easy like a piece of cake. With Wondershare Filmora, you can ignite your YouTube videos with over 300 effects like Fashion, Beauty, BlockBuster, Travel, etc.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Dominate the Digital Space: YouTube Leadership
Get More Viewers with Social Media Marketing for YouTube
Richard Bennett
Oct 26, 2023• Proven solutions
After uploading your video on YouTube, you may want to sit back and enjoy the massive uptick of views and subscribers. However, until you have established a big following on YouTube, only a few people are going to see your freshly published video… unless you share on social media.
So don’t relax yet, it’s time to spread the word about your video and channel on social media, such as Facebook, Twitter, Instagram, Snapchat, and Reddit.
Why is social media the best place to share your YouTube video? Let’s take a quick look at the statistics of some of the biggest social platforms in the world:
- Facebook has over 2.1 billion monthly active users.
- Instagram has approximately 800 million monthly active users.
- Twitter has approximately 330 million monthly active users.
- Reddit has approximately 330 million monthly active users.
- Snapchat has approximately 200 million monthly active users.
While your loyal viewers might watch your videos on YouTube, YouTube might not be the platform they spend the most time on.
Start by understanding your audience. If your YouTube channel is discussing fan theories for a popular television show, then Twitter and Reddit should be where you direct your efforts. If you are creating video content that has a lot of visual appeal, like travel or photography, then Instagram and Snapchat are better for cross-promotional content.
By promoting on the right social platform, there’s a better chance of discoverability. Additionally, branding that is consistent across all social media increases the trust among your viewers. Consistency does not mean simply putting the YouTube video onto Instagram or sharing it on Facebook.
Content is not one-size fits all!
Regardless of what platform your viewers are spending most of their time on, it’s important to understand how the community interacts. Sharing your video content on Facebook is different than on Reddit. What may be okay on one platform may come across as spam in another.
In this post, we will go through the best practices of sharing and engaging with your audience on 5 of the most popular social media channels.
Table of Content:
Part 1: Instagram for YouTube Channel Marketing
There is a lot of content today and therefore, audiences are more selective about how they choose to spend their time.
Take this example: Before you go to the theater to watch a movie, you might see a poster or a trailer first.
A movie poster lets you know this movie is coming to theatres and the trailer gives you a taste of what to expect before you buy the ticket and sit in the theater for two hours. If the promotional materials don’t entice, you wouldn’t go see the movie.
Instagram can work much in the same way for your YouTube channel. Your Instagram account can be a platform for attracting new viewers and hyping up your loyal following.
1. Using Bite-sized Snackable Content on Instagram
Images and one-minute long videos can engage with your users, help them work up an appetite for your videos, and direct them to your YouTube channel for more.
The great thing about Instagram — compared to YouTube — is that it’s easier to produce content for Instagram every day without exhausting your resources.
Be thinking about what you can post on to Instagram while you work on your YouTube video. You want a really attractive image or short video, which can be something you capture as you work on your long-form video: short preview or behind the scenes footage.
2. Share Your Life
Instagram allows you to consistently post content from your life. This allows you to connect with your audience as they discover more about you, so when it comes time for the YouTube video, they feel that have an established relationship with you.
They see your picture or video on their feed every day after all. You and your followers are practically friends.
While Instagram has multiple ways you can post onto the platform, we will talk about two very different strategies:
How YouTubers Should Post on Instagram Feed
When you post an image or a video onto Instagram directly it will be on your timeline and acts as a tile for your whole Instagram feed page. This piece of content will stay on your page forever, or until you delete it.
Like your YouTube videos, the content you post to your Instagram directly should have a cohesive theme that matches your branding. Keep an eye on your: -
- Aesthetic
- Caption
- Filter
As Instagram has grown in popularity, a lot of tools have been developed to help creators like yourself. Here are a few apps that you can include in your kit:
- VSCO: A photo editor app that will allow you to clean up and enhance details to really make your visuals pop.
- UNUM: An Instagram planner app that enables you to visualize and pre-plan your post.
- Later: A scheduling tool you can use to auto-publish to directly to Instagram.
- Planoly: Drag and drop scheduler and planner, allows you to see the whole grid before posting.
Here’s Liza Koshy’s Instagram feed. As you can see, she has a clear style and also a variety of content. If you haven’t heard of Liza Koshy and found her through Instagram, you get curious: “What does she do?” Instagram is fantastic for building intrigue and garnering interest.
Instagram: Liza Koshy
This will be a good place to post a teaser of your latest video, upload an inspiring image, or share an interesting piece of content that shows the world what you are all about.
Have a different type of content lined up. You don’t want someone to end up on your Instagram page and only see selfies or inspiring quotes.
You won’t know which type of content will hook your next fan… so experiment.
When you post onto Instagram directly, you can’t add a are unable to link in the caption. This has been a bane for marketers and creators since the beginning of Instagram.
Instagram: Pointless Blog
While Instagram is a great engagement platform, it hasn’t been the best channel for those who want to have a direct call to action. The old method was to direct the viewer to your Instagram bio where there is the only place to post a link.
However, once you’ve gained a large following (10K) you will be able to attached links in Instagram Story.
2. How YouTubers Should on Post Instagram Story
Instagram Story allows you to post a series of images and videos over the course of 24 hours. After that, the collection of content — or “story” — from that day disappears.
1. Don’t want your Instagram Story to disappear forever?
There is a feature called “Highlight” which archives your stories so that you can view them later, however, they will be kept on your Instagram profile page. This allows visitors to see your best stories and have prepared content even when you go 24 hours without posting something new.
Instagram: Marianna Hewitt
2. Use Instagram Story to Make an Announcement
While you are uploading your latest video to YouTube, go on Instagram Story and let your followers know.
Unlike posting directly to the Instagram timeline, once you reach a certain milestone, Instagram Story allows you to create a link right in the content. The ability to offer something timely and encourage the viewer to swipe up is a fantastic way to catch your audience when they are most interested in your content. By doing so, you redirect them from Instagram to your YouTube video.
Instagram: Jenn Im
Don’t think of Instagram Story as simply a mean for promoting your video, but a chance to give your loyal viewers an exclusive view into your process, allow them to get familiar with your personality and increase the exposure of your brand as a whole, solidifying your relationship.
Part 2: Facebook for YouTube Channel Marketing
Facebook is the world’s most popular social media platform. With that claim, it can help any new YouTuber find and grow their audience. It doesn’t matter if their channel is about fashion or karate, Facebook is an appropriate platform for interacting with the audience, as long as the content you share is relevant and click-worthy.
There are a number of ways to share content on Facebook:
- Sharing on your own personal timeline allows your Friends to see the content.
- Sharing directly to a particular group or person’s feed assures those in the group or that specific person will see the content.
- Sharing via a separate Page you’ve built for your YouTube channel allows those who are following the page to see the content.
1. Improve YouTube Video Thumbnail on Facebook
Facebook doesn’t make it easy for YouTubers to show their video on Facebook’s news feed, especially if it is hosted on YouTube.
When you post your video from YouTube directly to Facebook, it’ll look something like the image above. Unremarkable. While your audience can still view the video on the Facebook timeline, your fans scrolling by wouldn’t even notice it.
This is Facebook’s way of encouraging you to post videos directly to Facebook’s platform. Which is something you should consider as well, but as you are currently working to grow your YouTube channel, it’s good to focus on this task first.
Well, how do you make the post look better? There is a tool calledThumb Tube that gives you full sized image on Facebook:
Thumb Tube takes your YouTube video link and redirects it so it is now hosted on ThumbTube.com. Yet, anyone viewing the video there is watching on YouTube, not Facebook. This allows you to still capture all the views, likes, and comments on YouTube.
1. Managing a Facebook Page for Your YouTube Channel
Know this, Facebook has been around for over a decade, and establishing yourself on the social network in 2018 is not what it was like in the late ‘00s. Hard truths: building a following from scratch is going to be a lot of work.
1. Growing on Facebook is Hard
Before you go and start committing yourself to Facebook, consider your capacity and your audience: are you able to dedicate time and effort on Facebook? Is this the best platform to reach your viewers?
So Facebook is for you. How should you approach it?
2. Setup a Facebook Page for your YouTube Channel
This separates your personal account from your channel, allowing you to still have some autonomy. You don’t necessarily want your fans to be your friends… On top of that, having a separate page for your channel enables you to keep a consistent branding, which is important in getting more likes and subscribers.
To set up a separate Facebook Page:
1. Go to Facebook, and click “Pages” in the right-hand column
- Click “Create Pages”
- Let Facebook know whether your Page will be classified as a “Business or Brand” or a “Community or Public Figure”
- Name your Page, preferably your YouTube channel name
- Add Profile and Cover pictures
- INVITE!
Treat your Facebook Page like another homepage for your channel. Landing on your page might be the first interaction the audience will have with your brand, so it is important that it is similar to your YouTube channel. This means, the logo has to match, the descriptions need to be aligned, and the cover photo should somewhat resemble your YouTube channel art.
Once you are confident that all the Facebook elements are consistent, it’s time to start marketing.
3. Invite Your Facebook Friends to Like Your Page
Your circle of friends will give you your initial burst needed to grow your YouTube channel, as they like and comment on your videos. The more engagement you get, the more impressions your post will earn not just from your friends, but from your friends’ friends. This expands your network.
However, don’t post the same thing over and over again. It’ll come across as spam to your followers, and it’ll also look lazy if someone lands on your page and see the same piece of content repeated on your news feed.
Facebook is best if you are consistently sharing a variety of content related to your channel.
This does not mean you have to be creating them all. If you were to post five times a week, perhaps only one of the post can be originally created by you. Curate content (i.e. blog, infographics, podcasts, images) that matches your audience’s interest. By always having engaging content that your fans are eager to like, share, and comment, this will give your videos more exposure when it is time to share it.
Pro Tip: Save time by scheduling your Facebook content ahead of time. By batching your Facebook content to be uploaded in one sitting, you can have a week to a month of content prepped ahead of time, so you can go back to focusing on YouTube.
Managing Facebook as a channel to build your YouTube audience can be very effective, but it is a lot of work in itself.
Managing Facebook involves:
- Posting content
- Responding to comments
- Engaging with Facebook groups
- Tube Ritual (Video Marketing YouTube Group)
- Beauty and the Vlog (Fashion and Beauty YouTube Group)
- Travel Vloggers United (Travel YouTube Group)
- Evaluating performance repeatedly
Don’t spread yourself too thin. If YouTube is your priority, all other social media communities should be complementary, not an obligation.
Part 3: Twitter for YouTube Channel Marketing
Unlike Facebook or Instagram, Twitter is a platform where you must be ready with a large amount of valuable content to share, otherwise, you will be lost in the noise. Don’t be afraid to tweet similar content throughout a day. As long as it is done well and isn’t misleading viewers, it wouldn’t be considered spam.
Twitter allows you to get in front of some of the most influential people on the Internet and stay on top of global trends. It is not always easy to get noticed on Twitter, but when your content really resonates, it’s also hard to be ignored.
1. Take Advantage of Trending Hashtags
In order to be successful on Twitter, you must be ready to jump onto a relevant trend. If you are talking about something that nobody is interested in, you might not be heard at all. Keep an eye on the most popular hashtags for that day and get involved with a conversation.
While you should definitely tweet and gain engagement for your YouTube videos, you will also need to tweet out other content.
Constantly keeping an eye on what the world is talking about gives you an idea of what is important to discuss. This may even help guide your next YouTube video.
2. Tag Brands and Influencers
Twitter is a great platform if your channel showcases brands, personalities, or influencers because it gives you the ability to get in front of them. Getting a big brand or an influencer to share your video can earn you a lot more Twitter followers as well as a lot more views to your channel.
An effective way for YouTubers to use Twitter is to be active during an event. If you know that the event will get a lot of attention and the content you are producing is relevant to that audience, then use the official hashtag, tag an attendee, and get that crowd who are actively engaged during the duration of the event to view your videos.
Creators sharing their thoughts on #VidCon
Connecting with people with a lot of clouts can increase your credibility on the topic you are covering.
However, in order for these high-influence people to notice your YouTube channel via Twitter, you must commit to building your Twitter account and audience.
If your Twitter account looks amateurish, for example: if you display picture is still an egg, then any attempts at reaching out to these big brands and influencers will be a loss. Stay active and over time you will gain a following to support you.
Part 4: Reddit for YouTube Channel Marketing
Reddit for YouTube creators can be an intimidating place. Reddit users (Redditors) can sniff out marketing material or misleading click-baits.
You can commit this sin on other platform and get away with it, but on Reddit, this type of posting at best will not be ignored and at worst roasted alive in front of the whole platform.
Because of the anonymity of Reddit’s user base, the comments for posts are often unfiltered.
1. Good Content Gets Seen and Discussed On Reddit
If you can tap into the community values of Reddit, contribute to conversations and share interesting and relevant content there might not be a better platform to grow your YouTube audience.
Many media organizations with a significant following are starting to use Reddit to find stories and viral content . The chances of being discovered on Reddit is much higher than on Twitter, as the upvote/downvote system gives your good work a higher platform to stand on while lowering the bad content to Reddit’s cellar.
2. Don’t Promote Yourself
Reddit is not a platform where you enter, drop your content in, and expect people to engage with it. For Redditors, this is intrusive and unappreciated.
Imagine being at a party and talking to your friends, and then someone you don’t know comes in and starts a conversation about the latest movie, singing a song and asking for feedback, or discussing the coolest restaurants in town. That would be annoying, right?
You cannot go into Reddit blasting your content, because it wasn’t welcomed content.
Before you can get people on Reddit to care about your YouTube channel, you must show them that you care about them — the community.
From day one, you need to be a part of the community, and your reason for being a part of the community cannot be because you want to share content. If you have a hidden agenda, you will be discovered.
3. Understand the Reddiquettes
When engaging on Reddit, you must abide by rules which are called “reddiquette.” There are global reddiquettes and then there are individual community reddiquette.
- Search for duplicate content before posting.
- Consume the content before voting.
- Act as you would in real life.
- And more.
3. Community reddiquettes
These are additional rules that the individual Reddit communities enforce. Be sure to read these rules before posting onto these specific communities. Understanding these rules will help you understand the purpose of this community.
Here is an example of reddiquettes for r/Cameras:
You only have so many strikes with Reddit before your account gets banned. But don’t worry about all that. Be your awesome self.
When you are on Reddit, don’t think of yourself as a YouTuber, think of yourself as a redditor, if you do, you’ll have a bright future on the platform.
4. Subreddits Where You Can Post Freely
While there are some subreddits that demand relevant content, some subreddits will allow you post your videos as long as 90% of your content are from another source aside from your YouTube channel, you won’t be considered spammy.
- r/YouTuber: Get critiques for your videos
- r/Videos: Post any video into the masses
- r/YTPL: Share a whole playlist
Because these subreddits are unfocused and loaded with a variety of content, it’s often tricky to find your specific audience there. Then again, you’ll never know.
Part 5: Snapchat for YouTube Channel Marketing
If your audience craves immediacy and exclusivity, then Snapchat is definitely the social media channel that you’d want to explore.
The ephemeral nature of Snapchat makes it a unique way of marketing your content as what you snap will only be available within 24 hours. Because what you post will only be available for a brief moment in time, those who are following you will dedicate their attention to your content knowing that if they miss it, they might never see it again.
This undivided attention cannot be recreated on Twitter, Facebook, or Reddit, as users can easily scroll pass your content.
The key is to get your audience a personalized experience on your Snapchat. What can you offer on Snapchat that they can’t get elsewhere?
1. Don’t Worry About Professionalism
Snapchat is young, fun, and silly. On Snapchat, your personality needs to be the fuel for your content.
Pull the curtains open and welcome your audience through the private window into your life. Treat your Snapchat audience less as a faceless crowd but as your friends and family. Take them on a private tour, show them unseen footage of your video, and don’t be afraid to use the filters, text, and theme to liven up your content.
Start following some popular YouTubers on Snapchat and you can quickly see how they are using it. Don’t use Snapchat as a place to perform, but instead a place for you to be spontaneous. Remember these content don’t last forever, so don’t take forever planning it out, just start doing it.
Promoting your Snapchat account can be hard if you are not a celebrity. Unlike Facebook, Twitter, or Instagram, there is no in-app discovery or suggested users feature in Snapchat. The user will have to search for who they want to follow. Unless someone already knows about you, it’s unlikely that they will be following you on Snapchat. This makes promoting your account to your viewers essential for growth.
YouTuber, Markiplier tweeting his Snapchat username.
Here are a few quick tips for promoting your Snapchat account.
- Make sure your Snapchat handle is present on your YouTube channel and other social media platforms.
- Make yourSnapchat snapcode your profile pic, so people can scan and connect with you.
- Get other Snapchatters to give you a shout-out on their account.
Marketing on social media is essential for not only growing your YouTube channel but your entire brand. If you like more content around social media marketing for your channel, join our community of YouTubers where we are always discussing new tactics and opportunities.
Is there a social media platform that you want to test out but not sure how? Leave a comment below.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
After uploading your video on YouTube, you may want to sit back and enjoy the massive uptick of views and subscribers. However, until you have established a big following on YouTube, only a few people are going to see your freshly published video… unless you share on social media.
So don’t relax yet, it’s time to spread the word about your video and channel on social media, such as Facebook, Twitter, Instagram, Snapchat, and Reddit.
Why is social media the best place to share your YouTube video? Let’s take a quick look at the statistics of some of the biggest social platforms in the world:
- Facebook has over 2.1 billion monthly active users.
- Instagram has approximately 800 million monthly active users.
- Twitter has approximately 330 million monthly active users.
- Reddit has approximately 330 million monthly active users.
- Snapchat has approximately 200 million monthly active users.
While your loyal viewers might watch your videos on YouTube, YouTube might not be the platform they spend the most time on.
Start by understanding your audience. If your YouTube channel is discussing fan theories for a popular television show, then Twitter and Reddit should be where you direct your efforts. If you are creating video content that has a lot of visual appeal, like travel or photography, then Instagram and Snapchat are better for cross-promotional content.
By promoting on the right social platform, there’s a better chance of discoverability. Additionally, branding that is consistent across all social media increases the trust among your viewers. Consistency does not mean simply putting the YouTube video onto Instagram or sharing it on Facebook.
Content is not one-size fits all!
Regardless of what platform your viewers are spending most of their time on, it’s important to understand how the community interacts. Sharing your video content on Facebook is different than on Reddit. What may be okay on one platform may come across as spam in another.
In this post, we will go through the best practices of sharing and engaging with your audience on 5 of the most popular social media channels.
Table of Content:
Part 1: Instagram for YouTube Channel Marketing
There is a lot of content today and therefore, audiences are more selective about how they choose to spend their time.
Take this example: Before you go to the theater to watch a movie, you might see a poster or a trailer first.
A movie poster lets you know this movie is coming to theatres and the trailer gives you a taste of what to expect before you buy the ticket and sit in the theater for two hours. If the promotional materials don’t entice, you wouldn’t go see the movie.
Instagram can work much in the same way for your YouTube channel. Your Instagram account can be a platform for attracting new viewers and hyping up your loyal following.
1. Using Bite-sized Snackable Content on Instagram
Images and one-minute long videos can engage with your users, help them work up an appetite for your videos, and direct them to your YouTube channel for more.
The great thing about Instagram — compared to YouTube — is that it’s easier to produce content for Instagram every day without exhausting your resources.
Be thinking about what you can post on to Instagram while you work on your YouTube video. You want a really attractive image or short video, which can be something you capture as you work on your long-form video: short preview or behind the scenes footage.
2. Share Your Life
Instagram allows you to consistently post content from your life. This allows you to connect with your audience as they discover more about you, so when it comes time for the YouTube video, they feel that have an established relationship with you.
They see your picture or video on their feed every day after all. You and your followers are practically friends.
While Instagram has multiple ways you can post onto the platform, we will talk about two very different strategies:
How YouTubers Should Post on Instagram Feed
When you post an image or a video onto Instagram directly it will be on your timeline and acts as a tile for your whole Instagram feed page. This piece of content will stay on your page forever, or until you delete it.
Like your YouTube videos, the content you post to your Instagram directly should have a cohesive theme that matches your branding. Keep an eye on your: -
- Aesthetic
- Caption
- Filter
As Instagram has grown in popularity, a lot of tools have been developed to help creators like yourself. Here are a few apps that you can include in your kit:
- VSCO: A photo editor app that will allow you to clean up and enhance details to really make your visuals pop.
- UNUM: An Instagram planner app that enables you to visualize and pre-plan your post.
- Later: A scheduling tool you can use to auto-publish to directly to Instagram.
- Planoly: Drag and drop scheduler and planner, allows you to see the whole grid before posting.
Here’s Liza Koshy’s Instagram feed. As you can see, she has a clear style and also a variety of content. If you haven’t heard of Liza Koshy and found her through Instagram, you get curious: “What does she do?” Instagram is fantastic for building intrigue and garnering interest.
Instagram: Liza Koshy
This will be a good place to post a teaser of your latest video, upload an inspiring image, or share an interesting piece of content that shows the world what you are all about.
Have a different type of content lined up. You don’t want someone to end up on your Instagram page and only see selfies or inspiring quotes.
You won’t know which type of content will hook your next fan… so experiment.
When you post onto Instagram directly, you can’t add a are unable to link in the caption. This has been a bane for marketers and creators since the beginning of Instagram.
Instagram: Pointless Blog
While Instagram is a great engagement platform, it hasn’t been the best channel for those who want to have a direct call to action. The old method was to direct the viewer to your Instagram bio where there is the only place to post a link.
However, once you’ve gained a large following (10K) you will be able to attached links in Instagram Story.
2. How YouTubers Should on Post Instagram Story
Instagram Story allows you to post a series of images and videos over the course of 24 hours. After that, the collection of content — or “story” — from that day disappears.
1. Don’t want your Instagram Story to disappear forever?
There is a feature called “Highlight” which archives your stories so that you can view them later, however, they will be kept on your Instagram profile page. This allows visitors to see your best stories and have prepared content even when you go 24 hours without posting something new.
Instagram: Marianna Hewitt
2. Use Instagram Story to Make an Announcement
While you are uploading your latest video to YouTube, go on Instagram Story and let your followers know.
Unlike posting directly to the Instagram timeline, once you reach a certain milestone, Instagram Story allows you to create a link right in the content. The ability to offer something timely and encourage the viewer to swipe up is a fantastic way to catch your audience when they are most interested in your content. By doing so, you redirect them from Instagram to your YouTube video.
Instagram: Jenn Im
Don’t think of Instagram Story as simply a mean for promoting your video, but a chance to give your loyal viewers an exclusive view into your process, allow them to get familiar with your personality and increase the exposure of your brand as a whole, solidifying your relationship.
Part 2: Facebook for YouTube Channel Marketing
Facebook is the world’s most popular social media platform. With that claim, it can help any new YouTuber find and grow their audience. It doesn’t matter if their channel is about fashion or karate, Facebook is an appropriate platform for interacting with the audience, as long as the content you share is relevant and click-worthy.
There are a number of ways to share content on Facebook:
- Sharing on your own personal timeline allows your Friends to see the content.
- Sharing directly to a particular group or person’s feed assures those in the group or that specific person will see the content.
- Sharing via a separate Page you’ve built for your YouTube channel allows those who are following the page to see the content.
1. Improve YouTube Video Thumbnail on Facebook
Facebook doesn’t make it easy for YouTubers to show their video on Facebook’s news feed, especially if it is hosted on YouTube.
When you post your video from YouTube directly to Facebook, it’ll look something like the image above. Unremarkable. While your audience can still view the video on the Facebook timeline, your fans scrolling by wouldn’t even notice it.
This is Facebook’s way of encouraging you to post videos directly to Facebook’s platform. Which is something you should consider as well, but as you are currently working to grow your YouTube channel, it’s good to focus on this task first.
Well, how do you make the post look better? There is a tool calledThumb Tube that gives you full sized image on Facebook:
Thumb Tube takes your YouTube video link and redirects it so it is now hosted on ThumbTube.com. Yet, anyone viewing the video there is watching on YouTube, not Facebook. This allows you to still capture all the views, likes, and comments on YouTube.
1. Managing a Facebook Page for Your YouTube Channel
Know this, Facebook has been around for over a decade, and establishing yourself on the social network in 2018 is not what it was like in the late ‘00s. Hard truths: building a following from scratch is going to be a lot of work.
1. Growing on Facebook is Hard
Before you go and start committing yourself to Facebook, consider your capacity and your audience: are you able to dedicate time and effort on Facebook? Is this the best platform to reach your viewers?
So Facebook is for you. How should you approach it?
2. Setup a Facebook Page for your YouTube Channel
This separates your personal account from your channel, allowing you to still have some autonomy. You don’t necessarily want your fans to be your friends… On top of that, having a separate page for your channel enables you to keep a consistent branding, which is important in getting more likes and subscribers.
To set up a separate Facebook Page:
1. Go to Facebook, and click “Pages” in the right-hand column
- Click “Create Pages”
- Let Facebook know whether your Page will be classified as a “Business or Brand” or a “Community or Public Figure”
- Name your Page, preferably your YouTube channel name
- Add Profile and Cover pictures
- INVITE!
Treat your Facebook Page like another homepage for your channel. Landing on your page might be the first interaction the audience will have with your brand, so it is important that it is similar to your YouTube channel. This means, the logo has to match, the descriptions need to be aligned, and the cover photo should somewhat resemble your YouTube channel art.
Once you are confident that all the Facebook elements are consistent, it’s time to start marketing.
3. Invite Your Facebook Friends to Like Your Page
Your circle of friends will give you your initial burst needed to grow your YouTube channel, as they like and comment on your videos. The more engagement you get, the more impressions your post will earn not just from your friends, but from your friends’ friends. This expands your network.
However, don’t post the same thing over and over again. It’ll come across as spam to your followers, and it’ll also look lazy if someone lands on your page and see the same piece of content repeated on your news feed.
Facebook is best if you are consistently sharing a variety of content related to your channel.
This does not mean you have to be creating them all. If you were to post five times a week, perhaps only one of the post can be originally created by you. Curate content (i.e. blog, infographics, podcasts, images) that matches your audience’s interest. By always having engaging content that your fans are eager to like, share, and comment, this will give your videos more exposure when it is time to share it.
Pro Tip: Save time by scheduling your Facebook content ahead of time. By batching your Facebook content to be uploaded in one sitting, you can have a week to a month of content prepped ahead of time, so you can go back to focusing on YouTube.
Managing Facebook as a channel to build your YouTube audience can be very effective, but it is a lot of work in itself.
Managing Facebook involves:
- Posting content
- Responding to comments
- Engaging with Facebook groups
- Tube Ritual (Video Marketing YouTube Group)
- Beauty and the Vlog (Fashion and Beauty YouTube Group)
- Travel Vloggers United (Travel YouTube Group)
- Evaluating performance repeatedly
Don’t spread yourself too thin. If YouTube is your priority, all other social media communities should be complementary, not an obligation.
Part 3: Twitter for YouTube Channel Marketing
Unlike Facebook or Instagram, Twitter is a platform where you must be ready with a large amount of valuable content to share, otherwise, you will be lost in the noise. Don’t be afraid to tweet similar content throughout a day. As long as it is done well and isn’t misleading viewers, it wouldn’t be considered spam.
Twitter allows you to get in front of some of the most influential people on the Internet and stay on top of global trends. It is not always easy to get noticed on Twitter, but when your content really resonates, it’s also hard to be ignored.
1. Take Advantage of Trending Hashtags
In order to be successful on Twitter, you must be ready to jump onto a relevant trend. If you are talking about something that nobody is interested in, you might not be heard at all. Keep an eye on the most popular hashtags for that day and get involved with a conversation.
While you should definitely tweet and gain engagement for your YouTube videos, you will also need to tweet out other content.
Constantly keeping an eye on what the world is talking about gives you an idea of what is important to discuss. This may even help guide your next YouTube video.
2. Tag Brands and Influencers
Twitter is a great platform if your channel showcases brands, personalities, or influencers because it gives you the ability to get in front of them. Getting a big brand or an influencer to share your video can earn you a lot more Twitter followers as well as a lot more views to your channel.
An effective way for YouTubers to use Twitter is to be active during an event. If you know that the event will get a lot of attention and the content you are producing is relevant to that audience, then use the official hashtag, tag an attendee, and get that crowd who are actively engaged during the duration of the event to view your videos.
Creators sharing their thoughts on #VidCon
Connecting with people with a lot of clouts can increase your credibility on the topic you are covering.
However, in order for these high-influence people to notice your YouTube channel via Twitter, you must commit to building your Twitter account and audience.
If your Twitter account looks amateurish, for example: if you display picture is still an egg, then any attempts at reaching out to these big brands and influencers will be a loss. Stay active and over time you will gain a following to support you.
Part 4: Reddit for YouTube Channel Marketing
Reddit for YouTube creators can be an intimidating place. Reddit users (Redditors) can sniff out marketing material or misleading click-baits.
You can commit this sin on other platform and get away with it, but on Reddit, this type of posting at best will not be ignored and at worst roasted alive in front of the whole platform.
Because of the anonymity of Reddit’s user base, the comments for posts are often unfiltered.
1. Good Content Gets Seen and Discussed On Reddit
If you can tap into the community values of Reddit, contribute to conversations and share interesting and relevant content there might not be a better platform to grow your YouTube audience.
Many media organizations with a significant following are starting to use Reddit to find stories and viral content . The chances of being discovered on Reddit is much higher than on Twitter, as the upvote/downvote system gives your good work a higher platform to stand on while lowering the bad content to Reddit’s cellar.
2. Don’t Promote Yourself
Reddit is not a platform where you enter, drop your content in, and expect people to engage with it. For Redditors, this is intrusive and unappreciated.
Imagine being at a party and talking to your friends, and then someone you don’t know comes in and starts a conversation about the latest movie, singing a song and asking for feedback, or discussing the coolest restaurants in town. That would be annoying, right?
You cannot go into Reddit blasting your content, because it wasn’t welcomed content.
Before you can get people on Reddit to care about your YouTube channel, you must show them that you care about them — the community.
From day one, you need to be a part of the community, and your reason for being a part of the community cannot be because you want to share content. If you have a hidden agenda, you will be discovered.
3. Understand the Reddiquettes
When engaging on Reddit, you must abide by rules which are called “reddiquette.” There are global reddiquettes and then there are individual community reddiquette.
- Search for duplicate content before posting.
- Consume the content before voting.
- Act as you would in real life.
- And more.
3. Community reddiquettes
These are additional rules that the individual Reddit communities enforce. Be sure to read these rules before posting onto these specific communities. Understanding these rules will help you understand the purpose of this community.
Here is an example of reddiquettes for r/Cameras:
You only have so many strikes with Reddit before your account gets banned. But don’t worry about all that. Be your awesome self.
When you are on Reddit, don’t think of yourself as a YouTuber, think of yourself as a redditor, if you do, you’ll have a bright future on the platform.
4. Subreddits Where You Can Post Freely
While there are some subreddits that demand relevant content, some subreddits will allow you post your videos as long as 90% of your content are from another source aside from your YouTube channel, you won’t be considered spammy.
- r/YouTuber: Get critiques for your videos
- r/Videos: Post any video into the masses
- r/YTPL: Share a whole playlist
Because these subreddits are unfocused and loaded with a variety of content, it’s often tricky to find your specific audience there. Then again, you’ll never know.
Part 5: Snapchat for YouTube Channel Marketing
If your audience craves immediacy and exclusivity, then Snapchat is definitely the social media channel that you’d want to explore.
The ephemeral nature of Snapchat makes it a unique way of marketing your content as what you snap will only be available within 24 hours. Because what you post will only be available for a brief moment in time, those who are following you will dedicate their attention to your content knowing that if they miss it, they might never see it again.
This undivided attention cannot be recreated on Twitter, Facebook, or Reddit, as users can easily scroll pass your content.
The key is to get your audience a personalized experience on your Snapchat. What can you offer on Snapchat that they can’t get elsewhere?
1. Don’t Worry About Professionalism
Snapchat is young, fun, and silly. On Snapchat, your personality needs to be the fuel for your content.
Pull the curtains open and welcome your audience through the private window into your life. Treat your Snapchat audience less as a faceless crowd but as your friends and family. Take them on a private tour, show them unseen footage of your video, and don’t be afraid to use the filters, text, and theme to liven up your content.
Start following some popular YouTubers on Snapchat and you can quickly see how they are using it. Don’t use Snapchat as a place to perform, but instead a place for you to be spontaneous. Remember these content don’t last forever, so don’t take forever planning it out, just start doing it.
Promoting your Snapchat account can be hard if you are not a celebrity. Unlike Facebook, Twitter, or Instagram, there is no in-app discovery or suggested users feature in Snapchat. The user will have to search for who they want to follow. Unless someone already knows about you, it’s unlikely that they will be following you on Snapchat. This makes promoting your account to your viewers essential for growth.
YouTuber, Markiplier tweeting his Snapchat username.
Here are a few quick tips for promoting your Snapchat account.
- Make sure your Snapchat handle is present on your YouTube channel and other social media platforms.
- Make yourSnapchat snapcode your profile pic, so people can scan and connect with you.
- Get other Snapchatters to give you a shout-out on their account.
Marketing on social media is essential for not only growing your YouTube channel but your entire brand. If you like more content around social media marketing for your channel, join our community of YouTubers where we are always discussing new tactics and opportunities.
Is there a social media platform that you want to test out but not sure how? Leave a comment below.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
After uploading your video on YouTube, you may want to sit back and enjoy the massive uptick of views and subscribers. However, until you have established a big following on YouTube, only a few people are going to see your freshly published video… unless you share on social media.
So don’t relax yet, it’s time to spread the word about your video and channel on social media, such as Facebook, Twitter, Instagram, Snapchat, and Reddit.
Why is social media the best place to share your YouTube video? Let’s take a quick look at the statistics of some of the biggest social platforms in the world:
- Facebook has over 2.1 billion monthly active users.
- Instagram has approximately 800 million monthly active users.
- Twitter has approximately 330 million monthly active users.
- Reddit has approximately 330 million monthly active users.
- Snapchat has approximately 200 million monthly active users.
While your loyal viewers might watch your videos on YouTube, YouTube might not be the platform they spend the most time on.
Start by understanding your audience. If your YouTube channel is discussing fan theories for a popular television show, then Twitter and Reddit should be where you direct your efforts. If you are creating video content that has a lot of visual appeal, like travel or photography, then Instagram and Snapchat are better for cross-promotional content.
By promoting on the right social platform, there’s a better chance of discoverability. Additionally, branding that is consistent across all social media increases the trust among your viewers. Consistency does not mean simply putting the YouTube video onto Instagram or sharing it on Facebook.
Content is not one-size fits all!
Regardless of what platform your viewers are spending most of their time on, it’s important to understand how the community interacts. Sharing your video content on Facebook is different than on Reddit. What may be okay on one platform may come across as spam in another.
In this post, we will go through the best practices of sharing and engaging with your audience on 5 of the most popular social media channels.
Table of Content:
Part 1: Instagram for YouTube Channel Marketing
There is a lot of content today and therefore, audiences are more selective about how they choose to spend their time.
Take this example: Before you go to the theater to watch a movie, you might see a poster or a trailer first.
A movie poster lets you know this movie is coming to theatres and the trailer gives you a taste of what to expect before you buy the ticket and sit in the theater for two hours. If the promotional materials don’t entice, you wouldn’t go see the movie.
Instagram can work much in the same way for your YouTube channel. Your Instagram account can be a platform for attracting new viewers and hyping up your loyal following.
1. Using Bite-sized Snackable Content on Instagram
Images and one-minute long videos can engage with your users, help them work up an appetite for your videos, and direct them to your YouTube channel for more.
The great thing about Instagram — compared to YouTube — is that it’s easier to produce content for Instagram every day without exhausting your resources.
Be thinking about what you can post on to Instagram while you work on your YouTube video. You want a really attractive image or short video, which can be something you capture as you work on your long-form video: short preview or behind the scenes footage.
2. Share Your Life
Instagram allows you to consistently post content from your life. This allows you to connect with your audience as they discover more about you, so when it comes time for the YouTube video, they feel that have an established relationship with you.
They see your picture or video on their feed every day after all. You and your followers are practically friends.
While Instagram has multiple ways you can post onto the platform, we will talk about two very different strategies:
How YouTubers Should Post on Instagram Feed
When you post an image or a video onto Instagram directly it will be on your timeline and acts as a tile for your whole Instagram feed page. This piece of content will stay on your page forever, or until you delete it.
Like your YouTube videos, the content you post to your Instagram directly should have a cohesive theme that matches your branding. Keep an eye on your: -
- Aesthetic
- Caption
- Filter
As Instagram has grown in popularity, a lot of tools have been developed to help creators like yourself. Here are a few apps that you can include in your kit:
- VSCO: A photo editor app that will allow you to clean up and enhance details to really make your visuals pop.
- UNUM: An Instagram planner app that enables you to visualize and pre-plan your post.
- Later: A scheduling tool you can use to auto-publish to directly to Instagram.
- Planoly: Drag and drop scheduler and planner, allows you to see the whole grid before posting.
Here’s Liza Koshy’s Instagram feed. As you can see, she has a clear style and also a variety of content. If you haven’t heard of Liza Koshy and found her through Instagram, you get curious: “What does she do?” Instagram is fantastic for building intrigue and garnering interest.
Instagram: Liza Koshy
This will be a good place to post a teaser of your latest video, upload an inspiring image, or share an interesting piece of content that shows the world what you are all about.
Have a different type of content lined up. You don’t want someone to end up on your Instagram page and only see selfies or inspiring quotes.
You won’t know which type of content will hook your next fan… so experiment.
When you post onto Instagram directly, you can’t add a are unable to link in the caption. This has been a bane for marketers and creators since the beginning of Instagram.
Instagram: Pointless Blog
While Instagram is a great engagement platform, it hasn’t been the best channel for those who want to have a direct call to action. The old method was to direct the viewer to your Instagram bio where there is the only place to post a link.
However, once you’ve gained a large following (10K) you will be able to attached links in Instagram Story.
2. How YouTubers Should on Post Instagram Story
Instagram Story allows you to post a series of images and videos over the course of 24 hours. After that, the collection of content — or “story” — from that day disappears.
1. Don’t want your Instagram Story to disappear forever?
There is a feature called “Highlight” which archives your stories so that you can view them later, however, they will be kept on your Instagram profile page. This allows visitors to see your best stories and have prepared content even when you go 24 hours without posting something new.
Instagram: Marianna Hewitt
2. Use Instagram Story to Make an Announcement
While you are uploading your latest video to YouTube, go on Instagram Story and let your followers know.
Unlike posting directly to the Instagram timeline, once you reach a certain milestone, Instagram Story allows you to create a link right in the content. The ability to offer something timely and encourage the viewer to swipe up is a fantastic way to catch your audience when they are most interested in your content. By doing so, you redirect them from Instagram to your YouTube video.
Instagram: Jenn Im
Don’t think of Instagram Story as simply a mean for promoting your video, but a chance to give your loyal viewers an exclusive view into your process, allow them to get familiar with your personality and increase the exposure of your brand as a whole, solidifying your relationship.
Part 2: Facebook for YouTube Channel Marketing
Facebook is the world’s most popular social media platform. With that claim, it can help any new YouTuber find and grow their audience. It doesn’t matter if their channel is about fashion or karate, Facebook is an appropriate platform for interacting with the audience, as long as the content you share is relevant and click-worthy.
There are a number of ways to share content on Facebook:
- Sharing on your own personal timeline allows your Friends to see the content.
- Sharing directly to a particular group or person’s feed assures those in the group or that specific person will see the content.
- Sharing via a separate Page you’ve built for your YouTube channel allows those who are following the page to see the content.
1. Improve YouTube Video Thumbnail on Facebook
Facebook doesn’t make it easy for YouTubers to show their video on Facebook’s news feed, especially if it is hosted on YouTube.
When you post your video from YouTube directly to Facebook, it’ll look something like the image above. Unremarkable. While your audience can still view the video on the Facebook timeline, your fans scrolling by wouldn’t even notice it.
This is Facebook’s way of encouraging you to post videos directly to Facebook’s platform. Which is something you should consider as well, but as you are currently working to grow your YouTube channel, it’s good to focus on this task first.
Well, how do you make the post look better? There is a tool calledThumb Tube that gives you full sized image on Facebook:
Thumb Tube takes your YouTube video link and redirects it so it is now hosted on ThumbTube.com. Yet, anyone viewing the video there is watching on YouTube, not Facebook. This allows you to still capture all the views, likes, and comments on YouTube.
1. Managing a Facebook Page for Your YouTube Channel
Know this, Facebook has been around for over a decade, and establishing yourself on the social network in 2018 is not what it was like in the late ‘00s. Hard truths: building a following from scratch is going to be a lot of work.
1. Growing on Facebook is Hard
Before you go and start committing yourself to Facebook, consider your capacity and your audience: are you able to dedicate time and effort on Facebook? Is this the best platform to reach your viewers?
So Facebook is for you. How should you approach it?
2. Setup a Facebook Page for your YouTube Channel
This separates your personal account from your channel, allowing you to still have some autonomy. You don’t necessarily want your fans to be your friends… On top of that, having a separate page for your channel enables you to keep a consistent branding, which is important in getting more likes and subscribers.
To set up a separate Facebook Page:
1. Go to Facebook, and click “Pages” in the right-hand column
- Click “Create Pages”
- Let Facebook know whether your Page will be classified as a “Business or Brand” or a “Community or Public Figure”
- Name your Page, preferably your YouTube channel name
- Add Profile and Cover pictures
- INVITE!
Treat your Facebook Page like another homepage for your channel. Landing on your page might be the first interaction the audience will have with your brand, so it is important that it is similar to your YouTube channel. This means, the logo has to match, the descriptions need to be aligned, and the cover photo should somewhat resemble your YouTube channel art.
Once you are confident that all the Facebook elements are consistent, it’s time to start marketing.
3. Invite Your Facebook Friends to Like Your Page
Your circle of friends will give you your initial burst needed to grow your YouTube channel, as they like and comment on your videos. The more engagement you get, the more impressions your post will earn not just from your friends, but from your friends’ friends. This expands your network.
However, don’t post the same thing over and over again. It’ll come across as spam to your followers, and it’ll also look lazy if someone lands on your page and see the same piece of content repeated on your news feed.
Facebook is best if you are consistently sharing a variety of content related to your channel.
This does not mean you have to be creating them all. If you were to post five times a week, perhaps only one of the post can be originally created by you. Curate content (i.e. blog, infographics, podcasts, images) that matches your audience’s interest. By always having engaging content that your fans are eager to like, share, and comment, this will give your videos more exposure when it is time to share it.
Pro Tip: Save time by scheduling your Facebook content ahead of time. By batching your Facebook content to be uploaded in one sitting, you can have a week to a month of content prepped ahead of time, so you can go back to focusing on YouTube.
Managing Facebook as a channel to build your YouTube audience can be very effective, but it is a lot of work in itself.
Managing Facebook involves:
- Posting content
- Responding to comments
- Engaging with Facebook groups
- Tube Ritual (Video Marketing YouTube Group)
- Beauty and the Vlog (Fashion and Beauty YouTube Group)
- Travel Vloggers United (Travel YouTube Group)
- Evaluating performance repeatedly
Don’t spread yourself too thin. If YouTube is your priority, all other social media communities should be complementary, not an obligation.
Part 3: Twitter for YouTube Channel Marketing
Unlike Facebook or Instagram, Twitter is a platform where you must be ready with a large amount of valuable content to share, otherwise, you will be lost in the noise. Don’t be afraid to tweet similar content throughout a day. As long as it is done well and isn’t misleading viewers, it wouldn’t be considered spam.
Twitter allows you to get in front of some of the most influential people on the Internet and stay on top of global trends. It is not always easy to get noticed on Twitter, but when your content really resonates, it’s also hard to be ignored.
1. Take Advantage of Trending Hashtags
In order to be successful on Twitter, you must be ready to jump onto a relevant trend. If you are talking about something that nobody is interested in, you might not be heard at all. Keep an eye on the most popular hashtags for that day and get involved with a conversation.
While you should definitely tweet and gain engagement for your YouTube videos, you will also need to tweet out other content.
Constantly keeping an eye on what the world is talking about gives you an idea of what is important to discuss. This may even help guide your next YouTube video.
2. Tag Brands and Influencers
Twitter is a great platform if your channel showcases brands, personalities, or influencers because it gives you the ability to get in front of them. Getting a big brand or an influencer to share your video can earn you a lot more Twitter followers as well as a lot more views to your channel.
An effective way for YouTubers to use Twitter is to be active during an event. If you know that the event will get a lot of attention and the content you are producing is relevant to that audience, then use the official hashtag, tag an attendee, and get that crowd who are actively engaged during the duration of the event to view your videos.
Creators sharing their thoughts on #VidCon
Connecting with people with a lot of clouts can increase your credibility on the topic you are covering.
However, in order for these high-influence people to notice your YouTube channel via Twitter, you must commit to building your Twitter account and audience.
If your Twitter account looks amateurish, for example: if you display picture is still an egg, then any attempts at reaching out to these big brands and influencers will be a loss. Stay active and over time you will gain a following to support you.
Part 4: Reddit for YouTube Channel Marketing
Reddit for YouTube creators can be an intimidating place. Reddit users (Redditors) can sniff out marketing material or misleading click-baits.
You can commit this sin on other platform and get away with it, but on Reddit, this type of posting at best will not be ignored and at worst roasted alive in front of the whole platform.
Because of the anonymity of Reddit’s user base, the comments for posts are often unfiltered.
1. Good Content Gets Seen and Discussed On Reddit
If you can tap into the community values of Reddit, contribute to conversations and share interesting and relevant content there might not be a better platform to grow your YouTube audience.
Many media organizations with a significant following are starting to use Reddit to find stories and viral content . The chances of being discovered on Reddit is much higher than on Twitter, as the upvote/downvote system gives your good work a higher platform to stand on while lowering the bad content to Reddit’s cellar.
2. Don’t Promote Yourself
Reddit is not a platform where you enter, drop your content in, and expect people to engage with it. For Redditors, this is intrusive and unappreciated.
Imagine being at a party and talking to your friends, and then someone you don’t know comes in and starts a conversation about the latest movie, singing a song and asking for feedback, or discussing the coolest restaurants in town. That would be annoying, right?
You cannot go into Reddit blasting your content, because it wasn’t welcomed content.
Before you can get people on Reddit to care about your YouTube channel, you must show them that you care about them — the community.
From day one, you need to be a part of the community, and your reason for being a part of the community cannot be because you want to share content. If you have a hidden agenda, you will be discovered.
3. Understand the Reddiquettes
When engaging on Reddit, you must abide by rules which are called “reddiquette.” There are global reddiquettes and then there are individual community reddiquette.
- Search for duplicate content before posting.
- Consume the content before voting.
- Act as you would in real life.
- And more.
3. Community reddiquettes
These are additional rules that the individual Reddit communities enforce. Be sure to read these rules before posting onto these specific communities. Understanding these rules will help you understand the purpose of this community.
Here is an example of reddiquettes for r/Cameras:
You only have so many strikes with Reddit before your account gets banned. But don’t worry about all that. Be your awesome self.
When you are on Reddit, don’t think of yourself as a YouTuber, think of yourself as a redditor, if you do, you’ll have a bright future on the platform.
4. Subreddits Where You Can Post Freely
While there are some subreddits that demand relevant content, some subreddits will allow you post your videos as long as 90% of your content are from another source aside from your YouTube channel, you won’t be considered spammy.
- r/YouTuber: Get critiques for your videos
- r/Videos: Post any video into the masses
- r/YTPL: Share a whole playlist
Because these subreddits are unfocused and loaded with a variety of content, it’s often tricky to find your specific audience there. Then again, you’ll never know.
Part 5: Snapchat for YouTube Channel Marketing
If your audience craves immediacy and exclusivity, then Snapchat is definitely the social media channel that you’d want to explore.
The ephemeral nature of Snapchat makes it a unique way of marketing your content as what you snap will only be available within 24 hours. Because what you post will only be available for a brief moment in time, those who are following you will dedicate their attention to your content knowing that if they miss it, they might never see it again.
This undivided attention cannot be recreated on Twitter, Facebook, or Reddit, as users can easily scroll pass your content.
The key is to get your audience a personalized experience on your Snapchat. What can you offer on Snapchat that they can’t get elsewhere?
1. Don’t Worry About Professionalism
Snapchat is young, fun, and silly. On Snapchat, your personality needs to be the fuel for your content.
Pull the curtains open and welcome your audience through the private window into your life. Treat your Snapchat audience less as a faceless crowd but as your friends and family. Take them on a private tour, show them unseen footage of your video, and don’t be afraid to use the filters, text, and theme to liven up your content.
Start following some popular YouTubers on Snapchat and you can quickly see how they are using it. Don’t use Snapchat as a place to perform, but instead a place for you to be spontaneous. Remember these content don’t last forever, so don’t take forever planning it out, just start doing it.
Promoting your Snapchat account can be hard if you are not a celebrity. Unlike Facebook, Twitter, or Instagram, there is no in-app discovery or suggested users feature in Snapchat. The user will have to search for who they want to follow. Unless someone already knows about you, it’s unlikely that they will be following you on Snapchat. This makes promoting your account to your viewers essential for growth.
YouTuber, Markiplier tweeting his Snapchat username.
Here are a few quick tips for promoting your Snapchat account.
- Make sure your Snapchat handle is present on your YouTube channel and other social media platforms.
- Make yourSnapchat snapcode your profile pic, so people can scan and connect with you.
- Get other Snapchatters to give you a shout-out on their account.
Marketing on social media is essential for not only growing your YouTube channel but your entire brand. If you like more content around social media marketing for your channel, join our community of YouTubers where we are always discussing new tactics and opportunities.
Is there a social media platform that you want to test out but not sure how? Leave a comment below.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
After uploading your video on YouTube, you may want to sit back and enjoy the massive uptick of views and subscribers. However, until you have established a big following on YouTube, only a few people are going to see your freshly published video… unless you share on social media.
So don’t relax yet, it’s time to spread the word about your video and channel on social media, such as Facebook, Twitter, Instagram, Snapchat, and Reddit.
Why is social media the best place to share your YouTube video? Let’s take a quick look at the statistics of some of the biggest social platforms in the world:
- Facebook has over 2.1 billion monthly active users.
- Instagram has approximately 800 million monthly active users.
- Twitter has approximately 330 million monthly active users.
- Reddit has approximately 330 million monthly active users.
- Snapchat has approximately 200 million monthly active users.
While your loyal viewers might watch your videos on YouTube, YouTube might not be the platform they spend the most time on.
Start by understanding your audience. If your YouTube channel is discussing fan theories for a popular television show, then Twitter and Reddit should be where you direct your efforts. If you are creating video content that has a lot of visual appeal, like travel or photography, then Instagram and Snapchat are better for cross-promotional content.
By promoting on the right social platform, there’s a better chance of discoverability. Additionally, branding that is consistent across all social media increases the trust among your viewers. Consistency does not mean simply putting the YouTube video onto Instagram or sharing it on Facebook.
Content is not one-size fits all!
Regardless of what platform your viewers are spending most of their time on, it’s important to understand how the community interacts. Sharing your video content on Facebook is different than on Reddit. What may be okay on one platform may come across as spam in another.
In this post, we will go through the best practices of sharing and engaging with your audience on 5 of the most popular social media channels.
Table of Content:
Part 1: Instagram for YouTube Channel Marketing
There is a lot of content today and therefore, audiences are more selective about how they choose to spend their time.
Take this example: Before you go to the theater to watch a movie, you might see a poster or a trailer first.
A movie poster lets you know this movie is coming to theatres and the trailer gives you a taste of what to expect before you buy the ticket and sit in the theater for two hours. If the promotional materials don’t entice, you wouldn’t go see the movie.
Instagram can work much in the same way for your YouTube channel. Your Instagram account can be a platform for attracting new viewers and hyping up your loyal following.
1. Using Bite-sized Snackable Content on Instagram
Images and one-minute long videos can engage with your users, help them work up an appetite for your videos, and direct them to your YouTube channel for more.
The great thing about Instagram — compared to YouTube — is that it’s easier to produce content for Instagram every day without exhausting your resources.
Be thinking about what you can post on to Instagram while you work on your YouTube video. You want a really attractive image or short video, which can be something you capture as you work on your long-form video: short preview or behind the scenes footage.
2. Share Your Life
Instagram allows you to consistently post content from your life. This allows you to connect with your audience as they discover more about you, so when it comes time for the YouTube video, they feel that have an established relationship with you.
They see your picture or video on their feed every day after all. You and your followers are practically friends.
While Instagram has multiple ways you can post onto the platform, we will talk about two very different strategies:
How YouTubers Should Post on Instagram Feed
When you post an image or a video onto Instagram directly it will be on your timeline and acts as a tile for your whole Instagram feed page. This piece of content will stay on your page forever, or until you delete it.
Like your YouTube videos, the content you post to your Instagram directly should have a cohesive theme that matches your branding. Keep an eye on your: -
- Aesthetic
- Caption
- Filter
As Instagram has grown in popularity, a lot of tools have been developed to help creators like yourself. Here are a few apps that you can include in your kit:
- VSCO: A photo editor app that will allow you to clean up and enhance details to really make your visuals pop.
- UNUM: An Instagram planner app that enables you to visualize and pre-plan your post.
- Later: A scheduling tool you can use to auto-publish to directly to Instagram.
- Planoly: Drag and drop scheduler and planner, allows you to see the whole grid before posting.
Here’s Liza Koshy’s Instagram feed. As you can see, she has a clear style and also a variety of content. If you haven’t heard of Liza Koshy and found her through Instagram, you get curious: “What does she do?” Instagram is fantastic for building intrigue and garnering interest.
Instagram: Liza Koshy
This will be a good place to post a teaser of your latest video, upload an inspiring image, or share an interesting piece of content that shows the world what you are all about.
Have a different type of content lined up. You don’t want someone to end up on your Instagram page and only see selfies or inspiring quotes.
You won’t know which type of content will hook your next fan… so experiment.
When you post onto Instagram directly, you can’t add a are unable to link in the caption. This has been a bane for marketers and creators since the beginning of Instagram.
Instagram: Pointless Blog
While Instagram is a great engagement platform, it hasn’t been the best channel for those who want to have a direct call to action. The old method was to direct the viewer to your Instagram bio where there is the only place to post a link.
However, once you’ve gained a large following (10K) you will be able to attached links in Instagram Story.
2. How YouTubers Should on Post Instagram Story
Instagram Story allows you to post a series of images and videos over the course of 24 hours. After that, the collection of content — or “story” — from that day disappears.
1. Don’t want your Instagram Story to disappear forever?
There is a feature called “Highlight” which archives your stories so that you can view them later, however, they will be kept on your Instagram profile page. This allows visitors to see your best stories and have prepared content even when you go 24 hours without posting something new.
Instagram: Marianna Hewitt
2. Use Instagram Story to Make an Announcement
While you are uploading your latest video to YouTube, go on Instagram Story and let your followers know.
Unlike posting directly to the Instagram timeline, once you reach a certain milestone, Instagram Story allows you to create a link right in the content. The ability to offer something timely and encourage the viewer to swipe up is a fantastic way to catch your audience when they are most interested in your content. By doing so, you redirect them from Instagram to your YouTube video.
Instagram: Jenn Im
Don’t think of Instagram Story as simply a mean for promoting your video, but a chance to give your loyal viewers an exclusive view into your process, allow them to get familiar with your personality and increase the exposure of your brand as a whole, solidifying your relationship.
Part 2: Facebook for YouTube Channel Marketing
Facebook is the world’s most popular social media platform. With that claim, it can help any new YouTuber find and grow their audience. It doesn’t matter if their channel is about fashion or karate, Facebook is an appropriate platform for interacting with the audience, as long as the content you share is relevant and click-worthy.
There are a number of ways to share content on Facebook:
- Sharing on your own personal timeline allows your Friends to see the content.
- Sharing directly to a particular group or person’s feed assures those in the group or that specific person will see the content.
- Sharing via a separate Page you’ve built for your YouTube channel allows those who are following the page to see the content.
1. Improve YouTube Video Thumbnail on Facebook
Facebook doesn’t make it easy for YouTubers to show their video on Facebook’s news feed, especially if it is hosted on YouTube.
When you post your video from YouTube directly to Facebook, it’ll look something like the image above. Unremarkable. While your audience can still view the video on the Facebook timeline, your fans scrolling by wouldn’t even notice it.
This is Facebook’s way of encouraging you to post videos directly to Facebook’s platform. Which is something you should consider as well, but as you are currently working to grow your YouTube channel, it’s good to focus on this task first.
Well, how do you make the post look better? There is a tool calledThumb Tube that gives you full sized image on Facebook:
Thumb Tube takes your YouTube video link and redirects it so it is now hosted on ThumbTube.com. Yet, anyone viewing the video there is watching on YouTube, not Facebook. This allows you to still capture all the views, likes, and comments on YouTube.
1. Managing a Facebook Page for Your YouTube Channel
Know this, Facebook has been around for over a decade, and establishing yourself on the social network in 2018 is not what it was like in the late ‘00s. Hard truths: building a following from scratch is going to be a lot of work.
1. Growing on Facebook is Hard
Before you go and start committing yourself to Facebook, consider your capacity and your audience: are you able to dedicate time and effort on Facebook? Is this the best platform to reach your viewers?
So Facebook is for you. How should you approach it?
2. Setup a Facebook Page for your YouTube Channel
This separates your personal account from your channel, allowing you to still have some autonomy. You don’t necessarily want your fans to be your friends… On top of that, having a separate page for your channel enables you to keep a consistent branding, which is important in getting more likes and subscribers.
To set up a separate Facebook Page:
1. Go to Facebook, and click “Pages” in the right-hand column
- Click “Create Pages”
- Let Facebook know whether your Page will be classified as a “Business or Brand” or a “Community or Public Figure”
- Name your Page, preferably your YouTube channel name
- Add Profile and Cover pictures
- INVITE!
Treat your Facebook Page like another homepage for your channel. Landing on your page might be the first interaction the audience will have with your brand, so it is important that it is similar to your YouTube channel. This means, the logo has to match, the descriptions need to be aligned, and the cover photo should somewhat resemble your YouTube channel art.
Once you are confident that all the Facebook elements are consistent, it’s time to start marketing.
3. Invite Your Facebook Friends to Like Your Page
Your circle of friends will give you your initial burst needed to grow your YouTube channel, as they like and comment on your videos. The more engagement you get, the more impressions your post will earn not just from your friends, but from your friends’ friends. This expands your network.
However, don’t post the same thing over and over again. It’ll come across as spam to your followers, and it’ll also look lazy if someone lands on your page and see the same piece of content repeated on your news feed.
Facebook is best if you are consistently sharing a variety of content related to your channel.
This does not mean you have to be creating them all. If you were to post five times a week, perhaps only one of the post can be originally created by you. Curate content (i.e. blog, infographics, podcasts, images) that matches your audience’s interest. By always having engaging content that your fans are eager to like, share, and comment, this will give your videos more exposure when it is time to share it.
Pro Tip: Save time by scheduling your Facebook content ahead of time. By batching your Facebook content to be uploaded in one sitting, you can have a week to a month of content prepped ahead of time, so you can go back to focusing on YouTube.
Managing Facebook as a channel to build your YouTube audience can be very effective, but it is a lot of work in itself.
Managing Facebook involves:
- Posting content
- Responding to comments
- Engaging with Facebook groups
- Tube Ritual (Video Marketing YouTube Group)
- Beauty and the Vlog (Fashion and Beauty YouTube Group)
- Travel Vloggers United (Travel YouTube Group)
- Evaluating performance repeatedly
Don’t spread yourself too thin. If YouTube is your priority, all other social media communities should be complementary, not an obligation.
Part 3: Twitter for YouTube Channel Marketing
Unlike Facebook or Instagram, Twitter is a platform where you must be ready with a large amount of valuable content to share, otherwise, you will be lost in the noise. Don’t be afraid to tweet similar content throughout a day. As long as it is done well and isn’t misleading viewers, it wouldn’t be considered spam.
Twitter allows you to get in front of some of the most influential people on the Internet and stay on top of global trends. It is not always easy to get noticed on Twitter, but when your content really resonates, it’s also hard to be ignored.
1. Take Advantage of Trending Hashtags
In order to be successful on Twitter, you must be ready to jump onto a relevant trend. If you are talking about something that nobody is interested in, you might not be heard at all. Keep an eye on the most popular hashtags for that day and get involved with a conversation.
While you should definitely tweet and gain engagement for your YouTube videos, you will also need to tweet out other content.
Constantly keeping an eye on what the world is talking about gives you an idea of what is important to discuss. This may even help guide your next YouTube video.
2. Tag Brands and Influencers
Twitter is a great platform if your channel showcases brands, personalities, or influencers because it gives you the ability to get in front of them. Getting a big brand or an influencer to share your video can earn you a lot more Twitter followers as well as a lot more views to your channel.
An effective way for YouTubers to use Twitter is to be active during an event. If you know that the event will get a lot of attention and the content you are producing is relevant to that audience, then use the official hashtag, tag an attendee, and get that crowd who are actively engaged during the duration of the event to view your videos.
Creators sharing their thoughts on #VidCon
Connecting with people with a lot of clouts can increase your credibility on the topic you are covering.
However, in order for these high-influence people to notice your YouTube channel via Twitter, you must commit to building your Twitter account and audience.
If your Twitter account looks amateurish, for example: if you display picture is still an egg, then any attempts at reaching out to these big brands and influencers will be a loss. Stay active and over time you will gain a following to support you.
Part 4: Reddit for YouTube Channel Marketing
Reddit for YouTube creators can be an intimidating place. Reddit users (Redditors) can sniff out marketing material or misleading click-baits.
You can commit this sin on other platform and get away with it, but on Reddit, this type of posting at best will not be ignored and at worst roasted alive in front of the whole platform.
Because of the anonymity of Reddit’s user base, the comments for posts are often unfiltered.
1. Good Content Gets Seen and Discussed On Reddit
If you can tap into the community values of Reddit, contribute to conversations and share interesting and relevant content there might not be a better platform to grow your YouTube audience.
Many media organizations with a significant following are starting to use Reddit to find stories and viral content . The chances of being discovered on Reddit is much higher than on Twitter, as the upvote/downvote system gives your good work a higher platform to stand on while lowering the bad content to Reddit’s cellar.
2. Don’t Promote Yourself
Reddit is not a platform where you enter, drop your content in, and expect people to engage with it. For Redditors, this is intrusive and unappreciated.
Imagine being at a party and talking to your friends, and then someone you don’t know comes in and starts a conversation about the latest movie, singing a song and asking for feedback, or discussing the coolest restaurants in town. That would be annoying, right?
You cannot go into Reddit blasting your content, because it wasn’t welcomed content.
Before you can get people on Reddit to care about your YouTube channel, you must show them that you care about them — the community.
From day one, you need to be a part of the community, and your reason for being a part of the community cannot be because you want to share content. If you have a hidden agenda, you will be discovered.
3. Understand the Reddiquettes
When engaging on Reddit, you must abide by rules which are called “reddiquette.” There are global reddiquettes and then there are individual community reddiquette.
- Search for duplicate content before posting.
- Consume the content before voting.
- Act as you would in real life.
- And more.
3. Community reddiquettes
These are additional rules that the individual Reddit communities enforce. Be sure to read these rules before posting onto these specific communities. Understanding these rules will help you understand the purpose of this community.
Here is an example of reddiquettes for r/Cameras:
You only have so many strikes with Reddit before your account gets banned. But don’t worry about all that. Be your awesome self.
When you are on Reddit, don’t think of yourself as a YouTuber, think of yourself as a redditor, if you do, you’ll have a bright future on the platform.
4. Subreddits Where You Can Post Freely
While there are some subreddits that demand relevant content, some subreddits will allow you post your videos as long as 90% of your content are from another source aside from your YouTube channel, you won’t be considered spammy.
- r/YouTuber: Get critiques for your videos
- r/Videos: Post any video into the masses
- r/YTPL: Share a whole playlist
Because these subreddits are unfocused and loaded with a variety of content, it’s often tricky to find your specific audience there. Then again, you’ll never know.
Part 5: Snapchat for YouTube Channel Marketing
If your audience craves immediacy and exclusivity, then Snapchat is definitely the social media channel that you’d want to explore.
The ephemeral nature of Snapchat makes it a unique way of marketing your content as what you snap will only be available within 24 hours. Because what you post will only be available for a brief moment in time, those who are following you will dedicate their attention to your content knowing that if they miss it, they might never see it again.
This undivided attention cannot be recreated on Twitter, Facebook, or Reddit, as users can easily scroll pass your content.
The key is to get your audience a personalized experience on your Snapchat. What can you offer on Snapchat that they can’t get elsewhere?
1. Don’t Worry About Professionalism
Snapchat is young, fun, and silly. On Snapchat, your personality needs to be the fuel for your content.
Pull the curtains open and welcome your audience through the private window into your life. Treat your Snapchat audience less as a faceless crowd but as your friends and family. Take them on a private tour, show them unseen footage of your video, and don’t be afraid to use the filters, text, and theme to liven up your content.
Start following some popular YouTubers on Snapchat and you can quickly see how they are using it. Don’t use Snapchat as a place to perform, but instead a place for you to be spontaneous. Remember these content don’t last forever, so don’t take forever planning it out, just start doing it.
Promoting your Snapchat account can be hard if you are not a celebrity. Unlike Facebook, Twitter, or Instagram, there is no in-app discovery or suggested users feature in Snapchat. The user will have to search for who they want to follow. Unless someone already knows about you, it’s unlikely that they will be following you on Snapchat. This makes promoting your account to your viewers essential for growth.
YouTuber, Markiplier tweeting his Snapchat username.
Here are a few quick tips for promoting your Snapchat account.
- Make sure your Snapchat handle is present on your YouTube channel and other social media platforms.
- Make yourSnapchat snapcode your profile pic, so people can scan and connect with you.
- Get other Snapchatters to give you a shout-out on their account.
Marketing on social media is essential for not only growing your YouTube channel but your entire brand. If you like more content around social media marketing for your channel, join our community of YouTubers where we are always discussing new tactics and opportunities.
Is there a social media platform that you want to test out but not sure how? Leave a comment below.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: In 2024, Navigating Through Channels' Aesthetics with These Tools
- Author: Thomas
- Created at : 2024-05-31 12:44:18
- Updated at : 2024-06-01 12:44:18
- Link: https://youtube-help.techidaily.com/in-2024-navigating-through-channels-aesthetics-with-these-tools/
- License: This work is licensed under CC BY-NC-SA 4.0.
