Resolved: Disappearing YouTube Bite Sizes

How to Fix the YouTube Shorts Not Showing Up Issue?

Liza Brown

Oct 26, 2023• Proven solutions

Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.

Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.

However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.

Part 1: Why Do YouTube Shorts Not Showing Up?

There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.

Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.

And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.

• YouTube Shorts are not showing on the channel’s homepage

The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.

• YouTube Shorts option not showing up

This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.

• YouTube Shorts button missing

Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.

• YouTube Shorts videos not showing correctly

The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.

Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.

And, you must note that a YouTube Shorts video consists of two criteria as follows.

• The video has to be vertical (portrait-style)
• The video must be 60 seconds or less

Part 2: How to Fix YouTube Shorts Not Showing Up?

Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!

Fix 1: Update the YouTube App

As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.

Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.

Fix 2: Check If Shorts Is Available in Your Country

Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.

Fix 3: YouTube Shorts Is Mobile-only

As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.

You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.

Common Fixes to YouTube Shorts Not Working

1. Update the YouTube App to the latest version.
2. Clear the YouTube mobile app’s data and cache.
3. Check if your internet is connected or your internet connection is strong.
4. Restart your smartphone and try again.
5. The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.

The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.

Or, you can try the VPN solution before contacting the YouTube team.

If Videos Are Not Visible under YouTube Shorts

Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.

All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.

Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.

Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.

If YouTube Shorts Videos Are Not Showing up Correctly

Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:

Step 1. Go to your channel and select the “customize channel” option.

Step 2. Hop on to the Featured section, and choose the add section.

Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.

Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC

The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.

We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.

Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.

Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.

So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.

Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.

You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.

How to Use Auto Reframe in Filmora?

Step 1. Open Filmora and Select Auto Reframe

You can choose among three ways to open the Auto Reframe feature in Filmora.

  * **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly

• Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.

• Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.

Step 2. Adjust the Aspect Ratio and Motion Speed

A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.

There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.

You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.

Step 3. Analyze, and Auto Reframe the Video

Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.

Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.

Step 4. Preview the Reframed Video and Check

Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.

Step 5. Export the Reframed Video

Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.

Part 3: FAQs about YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.

2. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

3. Can I Upload Shorts Video on Computer?

Yes. You can upload a Short video by following the traditional method.

• Click the Create camera icon on your PC.
• Click on Upload Videos.
• Locate the file on the PC you want to upload, and you are all done.

However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.

4. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

5. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.

6. Can you make money on Shorts?

Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.

Conclusion

Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.

However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.

Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.

However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.

Part 1: Why Do YouTube Shorts Not Showing Up?

There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.

Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.

And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.

• YouTube Shorts are not showing on the channel’s homepage

The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.

• YouTube Shorts option not showing up

This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.

• YouTube Shorts button missing

Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.

• YouTube Shorts videos not showing correctly

The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.

Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.

And, you must note that a YouTube Shorts video consists of two criteria as follows.

• The video has to be vertical (portrait-style)
• The video must be 60 seconds or less

Part 2: How to Fix YouTube Shorts Not Showing Up?

Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!

Fix 1: Update the YouTube App

As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.

Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.

Fix 2: Check If Shorts Is Available in Your Country

Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.

Fix 3: YouTube Shorts Is Mobile-only

As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.

You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.

Common Fixes to YouTube Shorts Not Working

1. Update the YouTube App to the latest version.
2. Clear the YouTube mobile app’s data and cache.
3. Check if your internet is connected or your internet connection is strong.
4. Restart your smartphone and try again.
5. The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.

The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.

Or, you can try the VPN solution before contacting the YouTube team.

If Videos Are Not Visible under YouTube Shorts

Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.

All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.

Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.

Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.

If YouTube Shorts Videos Are Not Showing up Correctly

Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:

Step 1. Go to your channel and select the “customize channel” option.

Step 2. Hop on to the Featured section, and choose the add section.

Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.

Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC

The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.

We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.

Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.

Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.

So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.

Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.

You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.

How to Use Auto Reframe in Filmora?

Step 1. Open Filmora and Select Auto Reframe

You can choose among three ways to open the Auto Reframe feature in Filmora.

  * **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly

• Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.

• Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.

Step 2. Adjust the Aspect Ratio and Motion Speed

A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.

There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.

You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.

Step 3. Analyze, and Auto Reframe the Video

Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.

Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.

Step 4. Preview the Reframed Video and Check

Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.

Step 5. Export the Reframed Video

Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.

Part 3: FAQs about YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.

2. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

3. Can I Upload Shorts Video on Computer?

Yes. You can upload a Short video by following the traditional method.

• Click the Create camera icon on your PC.
• Click on Upload Videos.
• Locate the file on the PC you want to upload, and you are all done.

However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.

4. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

5. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.

6. Can you make money on Shorts?

Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.

Conclusion

Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.

However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.

Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.

However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.

Part 1: Why Do YouTube Shorts Not Showing Up?

There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.

Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.

And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.

• YouTube Shorts are not showing on the channel’s homepage

The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.

• YouTube Shorts option not showing up

This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.

• YouTube Shorts button missing

Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.

• YouTube Shorts videos not showing correctly

The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.

Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.

And, you must note that a YouTube Shorts video consists of two criteria as follows.

• The video has to be vertical (portrait-style)
• The video must be 60 seconds or less

Part 2: How to Fix YouTube Shorts Not Showing Up?

Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!

Fix 1: Update the YouTube App

As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.

Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.

Fix 2: Check If Shorts Is Available in Your Country

Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.

Fix 3: YouTube Shorts Is Mobile-only

As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.

You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.

Common Fixes to YouTube Shorts Not Working

1. Update the YouTube App to the latest version.
2. Clear the YouTube mobile app’s data and cache.
3. Check if your internet is connected or your internet connection is strong.
4. Restart your smartphone and try again.
5. The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.

The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.

Or, you can try the VPN solution before contacting the YouTube team.

If Videos Are Not Visible under YouTube Shorts

Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.

All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.

Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.

Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.

If YouTube Shorts Videos Are Not Showing up Correctly

Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:

Step 1. Go to your channel and select the “customize channel” option.

Step 2. Hop on to the Featured section, and choose the add section.

Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.

Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC

The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.

We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.

Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.

Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.

So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.

Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.

You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.

How to Use Auto Reframe in Filmora?

Step 1. Open Filmora and Select Auto Reframe

You can choose among three ways to open the Auto Reframe feature in Filmora.

  * **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly

• Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.

• Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.

Step 2. Adjust the Aspect Ratio and Motion Speed

A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.

There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.

You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.

Step 3. Analyze, and Auto Reframe the Video

Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.

Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.

Step 4. Preview the Reframed Video and Check

Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.

Step 5. Export the Reframed Video

Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.

Part 3: FAQs about YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.

2. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

3. Can I Upload Shorts Video on Computer?

Yes. You can upload a Short video by following the traditional method.

• Click the Create camera icon on your PC.
• Click on Upload Videos.
• Locate the file on the PC you want to upload, and you are all done.

However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.

4. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

5. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.

6. Can you make money on Shorts?

Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.

Conclusion

Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.

However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.

Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.

However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.

Part 1: Why Do YouTube Shorts Not Showing Up?

There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.

Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.

And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.

• YouTube Shorts are not showing on the channel’s homepage

The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.

• YouTube Shorts option not showing up

This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.

• YouTube Shorts button missing

Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.

• YouTube Shorts videos not showing correctly

The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.

Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.

And, you must note that a YouTube Shorts video consists of two criteria as follows.

• The video has to be vertical (portrait-style)
• The video must be 60 seconds or less

Part 2: How to Fix YouTube Shorts Not Showing Up?

Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!

Fix 1: Update the YouTube App

As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.

Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.

Fix 2: Check If Shorts Is Available in Your Country

Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.

Fix 3: YouTube Shorts Is Mobile-only

As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.

You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.

Common Fixes to YouTube Shorts Not Working

1. Update the YouTube App to the latest version.
2. Clear the YouTube mobile app’s data and cache.
3. Check if your internet is connected or your internet connection is strong.
4. Restart your smartphone and try again.
5. The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.

The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.

Or, you can try the VPN solution before contacting the YouTube team.

If Videos Are Not Visible under YouTube Shorts

Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.

All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.

Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.

Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.

If YouTube Shorts Videos Are Not Showing up Correctly

Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:

Step 1. Go to your channel and select the “customize channel” option.

Step 2. Hop on to the Featured section, and choose the add section.

Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.

Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC

The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.

We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.

Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.

Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.

So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.

Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.

You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.

How to Use Auto Reframe in Filmora?

Step 1. Open Filmora and Select Auto Reframe

You can choose among three ways to open the Auto Reframe feature in Filmora.

  * **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly

• Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.

• Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.

Step 2. Adjust the Aspect Ratio and Motion Speed

A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.

There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.

You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.

Step 3. Analyze, and Auto Reframe the Video

Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.

Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.

Step 4. Preview the Reframed Video and Check

Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.

Step 5. Export the Reframed Video

Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.

Part 3: FAQs about YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.

2. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

3. Can I Upload Shorts Video on Computer?

Yes. You can upload a Short video by following the traditional method.

• Click the Create camera icon on your PC.
• Click on Upload Videos.
• Locate the file on the PC you want to upload, and you are all done.

However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.

4. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

5. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.

6. Can you make money on Shorts?

Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.

Conclusion

Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.

However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Keeping Viewers Hooked: The Ultimate Guide for Enhanced Audience Loyalty on YouTube

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

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• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett