Secrets Revealed: 6 Strategies to Keep Your YouTube Audience Hooked and Returning

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Strategic Approaches for Creating Impactful Youtubes’ Finality

How to Add YouTube End Screen and Cards Effectively

Richard Bennett

Mar 27, 2024• Proven solutions

The traditional annotation’s features are replaced by its successor YouTube Cards and End Screen. The annotations performed poorly on mobile and thus, the new changes are for good. The annotations had become outdated and were completely unbefitting. On the contrary, the YouTube cards and end screen offers great access to both desktop and mobiles with easier and faster implementation. Are you still looking for Annotations? Stop your search and try considering YouTube end screen. In this article, learn how to use Youtube end screen and cards.

• Part1: Why You Need to Add End Screens To Videos
• Part2: How To Use Youtube End Screen
• Part3: How To Use Youtube Cards

Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )

Part 1: Why You Need to Add End Screens and Cards to Videos

There are several reasons that make the YouTube end screen and cards a great tool when added to the videos. The new channel builtin features, donation choices, embedded polls and more are some of the best interactive and powerful features of YouTube end screen that’s when added to the video can drive in users to your channel. It is a strong tool to build viewership of your channel. When you use YouTube end screen at the end of the video, it helps in directing the users to other channels, playlists, and videos and also helps in promoting crowdfunding campaigns, merchandise and website. The YouTube end screen is a part of the video and to have an end screen on your video, it must be around 25seconds long.

Part 2: How To Use Youtube End Screen

Do you wish to add YouTube end screen to your video? Just follow the steps and get going.

• Go to Creator Studio and check the left side to find the Video Manager, click on it.
• Wherever you wish to add the end screen on the video, click on it.
• Click End Screen & Annotations at the top.
• From end screen and annotations, you can add or configure elements.
• Check how the end screen will appear to the visitors.
• Click on blue color add element’s button to find four options available there:

Playlist or Videos- This element allows to play the suggested video on the same tab when the user clicks on it.

Subscribe- This allows the users to quickly subscribe to the channel. You may change the appearance of the icon and how your brand name looks.

Channel- Click on this element to promote other YouTube Channel. You may also customize it with a message.

Link- This element helps in sending the users directly to your website. Although, Google has restricted other link addition in the video. In order to add, you must have an Adsense account and permit monetization.

Part 3: How To Use Youtube Cards

YouTube Cards is more interactive. Users can add images and other linkes. Here are the steps.

• Click on the “Video Manager” tab.
• If you want to add cards, Click “Edit” tab under it. Then click “cards”.
• Choose the cards type you want to make on “Add Card” drop down menu.
• Click “create” button. Select the timeline. In the end, apply.

The types of YouTube cards

• Video or playlist: links to other videos/the complete palylist on YouTube related or non-related to that specific videolinks to further purchase websites or specific product.
• Channel: promote another YouTube channel, one of the most common methods to collaborate with other YouTubers
• Poll: Encourage viewers to participate in a poll (vote)
• Link: links to a website which compliments whatever content is in the video.

4 Tips for Using YouTube Cards

1. You might be used to pointing to the part of your screen where you intend to put an annotation, but when you use YouTube Cards they might switch locations depending on what device a viewer is watching on.

2. Use three or less cards per video. Viewers are more likely to click your cards if there are fewer of them, and more likely to start ignoring them if it seems like they’re always popping up. Also, do not have all three of these cards appear at once and make people choose between them. Stagger them throughout your video.

3. Your cards should be related to what you are saying in your vlog. Avoid posting completely random links in the middle of your video because a viewer who clicks on them will get confused. You can post any type of link you want at the very end of your video, though.

4. The end of your video is always a great place to link viewers to another of your videos, whether you use a card or an end screen. If somebody liked your video enough to watch until the end they’ll probably welcome a chance to consume similar content.

Conclusion

Now, that you are aware how to add YouTube end screen to your video, make use of the amazing features of YouTube end screen and cards and let driving in traffic to your site be easy and fruitful.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The traditional annotation’s features are replaced by its successor YouTube Cards and End Screen. The annotations performed poorly on mobile and thus, the new changes are for good. The annotations had become outdated and were completely unbefitting. On the contrary, the YouTube cards and end screen offers great access to both desktop and mobiles with easier and faster implementation. Are you still looking for Annotations? Stop your search and try considering YouTube end screen. In this article, learn how to use Youtube end screen and cards.

• Part1: Why You Need to Add End Screens To Videos
• Part2: How To Use Youtube End Screen
• Part3: How To Use Youtube Cards

Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )

Part 1: Why You Need to Add End Screens and Cards to Videos

There are several reasons that make the YouTube end screen and cards a great tool when added to the videos. The new channel builtin features, donation choices, embedded polls and more are some of the best interactive and powerful features of YouTube end screen that’s when added to the video can drive in users to your channel. It is a strong tool to build viewership of your channel. When you use YouTube end screen at the end of the video, it helps in directing the users to other channels, playlists, and videos and also helps in promoting crowdfunding campaigns, merchandise and website. The YouTube end screen is a part of the video and to have an end screen on your video, it must be around 25seconds long.

Part 2: How To Use Youtube End Screen

Do you wish to add YouTube end screen to your video? Just follow the steps and get going.

• Go to Creator Studio and check the left side to find the Video Manager, click on it.
• Wherever you wish to add the end screen on the video, click on it.
• Click End Screen & Annotations at the top.
• From end screen and annotations, you can add or configure elements.
• Check how the end screen will appear to the visitors.
• Click on blue color add element’s button to find four options available there:

Playlist or Videos- This element allows to play the suggested video on the same tab when the user clicks on it.

Subscribe- This allows the users to quickly subscribe to the channel. You may change the appearance of the icon and how your brand name looks.

Channel- Click on this element to promote other YouTube Channel. You may also customize it with a message.

Link- This element helps in sending the users directly to your website. Although, Google has restricted other link addition in the video. In order to add, you must have an Adsense account and permit monetization.

Part 3: How To Use Youtube Cards

YouTube Cards is more interactive. Users can add images and other linkes. Here are the steps.

• Click on the “Video Manager” tab.
• If you want to add cards, Click “Edit” tab under it. Then click “cards”.
• Choose the cards type you want to make on “Add Card” drop down menu.
• Click “create” button. Select the timeline. In the end, apply.

The types of YouTube cards

• Video or playlist: links to other videos/the complete palylist on YouTube related or non-related to that specific videolinks to further purchase websites or specific product.
• Channel: promote another YouTube channel, one of the most common methods to collaborate with other YouTubers
• Poll: Encourage viewers to participate in a poll (vote)
• Link: links to a website which compliments whatever content is in the video.

4 Tips for Using YouTube Cards

1. You might be used to pointing to the part of your screen where you intend to put an annotation, but when you use YouTube Cards they might switch locations depending on what device a viewer is watching on.

2. Use three or less cards per video. Viewers are more likely to click your cards if there are fewer of them, and more likely to start ignoring them if it seems like they’re always popping up. Also, do not have all three of these cards appear at once and make people choose between them. Stagger them throughout your video.

3. Your cards should be related to what you are saying in your vlog. Avoid posting completely random links in the middle of your video because a viewer who clicks on them will get confused. You can post any type of link you want at the very end of your video, though.

4. The end of your video is always a great place to link viewers to another of your videos, whether you use a card or an end screen. If somebody liked your video enough to watch until the end they’ll probably welcome a chance to consume similar content.

Conclusion

Now, that you are aware how to add YouTube end screen to your video, make use of the amazing features of YouTube end screen and cards and let driving in traffic to your site be easy and fruitful.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The traditional annotation’s features are replaced by its successor YouTube Cards and End Screen. The annotations performed poorly on mobile and thus, the new changes are for good. The annotations had become outdated and were completely unbefitting. On the contrary, the YouTube cards and end screen offers great access to both desktop and mobiles with easier and faster implementation. Are you still looking for Annotations? Stop your search and try considering YouTube end screen. In this article, learn how to use Youtube end screen and cards.

• Part1: Why You Need to Add End Screens To Videos
• Part2: How To Use Youtube End Screen
• Part3: How To Use Youtube Cards

Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )

Part 1: Why You Need to Add End Screens and Cards to Videos

There are several reasons that make the YouTube end screen and cards a great tool when added to the videos. The new channel builtin features, donation choices, embedded polls and more are some of the best interactive and powerful features of YouTube end screen that’s when added to the video can drive in users to your channel. It is a strong tool to build viewership of your channel. When you use YouTube end screen at the end of the video, it helps in directing the users to other channels, playlists, and videos and also helps in promoting crowdfunding campaigns, merchandise and website. The YouTube end screen is a part of the video and to have an end screen on your video, it must be around 25seconds long.

Part 2: How To Use Youtube End Screen

Do you wish to add YouTube end screen to your video? Just follow the steps and get going.

• Go to Creator Studio and check the left side to find the Video Manager, click on it.
• Wherever you wish to add the end screen on the video, click on it.
• Click End Screen & Annotations at the top.
• From end screen and annotations, you can add or configure elements.
• Check how the end screen will appear to the visitors.
• Click on blue color add element’s button to find four options available there:

Playlist or Videos- This element allows to play the suggested video on the same tab when the user clicks on it.

Subscribe- This allows the users to quickly subscribe to the channel. You may change the appearance of the icon and how your brand name looks.

Channel- Click on this element to promote other YouTube Channel. You may also customize it with a message.

Link- This element helps in sending the users directly to your website. Although, Google has restricted other link addition in the video. In order to add, you must have an Adsense account and permit monetization.

Part 3: How To Use Youtube Cards

YouTube Cards is more interactive. Users can add images and other linkes. Here are the steps.

• Click on the “Video Manager” tab.
• If you want to add cards, Click “Edit” tab under it. Then click “cards”.
• Choose the cards type you want to make on “Add Card” drop down menu.
• Click “create” button. Select the timeline. In the end, apply.

The types of YouTube cards

• Video or playlist: links to other videos/the complete palylist on YouTube related or non-related to that specific videolinks to further purchase websites or specific product.
• Channel: promote another YouTube channel, one of the most common methods to collaborate with other YouTubers
• Poll: Encourage viewers to participate in a poll (vote)
• Link: links to a website which compliments whatever content is in the video.

4 Tips for Using YouTube Cards

1. You might be used to pointing to the part of your screen where you intend to put an annotation, but when you use YouTube Cards they might switch locations depending on what device a viewer is watching on.

2. Use three or less cards per video. Viewers are more likely to click your cards if there are fewer of them, and more likely to start ignoring them if it seems like they’re always popping up. Also, do not have all three of these cards appear at once and make people choose between them. Stagger them throughout your video.

3. Your cards should be related to what you are saying in your vlog. Avoid posting completely random links in the middle of your video because a viewer who clicks on them will get confused. You can post any type of link you want at the very end of your video, though.

4. The end of your video is always a great place to link viewers to another of your videos, whether you use a card or an end screen. If somebody liked your video enough to watch until the end they’ll probably welcome a chance to consume similar content.

Conclusion

Now, that you are aware how to add YouTube end screen to your video, make use of the amazing features of YouTube end screen and cards and let driving in traffic to your site be easy and fruitful.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The traditional annotation’s features are replaced by its successor YouTube Cards and End Screen. The annotations performed poorly on mobile and thus, the new changes are for good. The annotations had become outdated and were completely unbefitting. On the contrary, the YouTube cards and end screen offers great access to both desktop and mobiles with easier and faster implementation. Are you still looking for Annotations? Stop your search and try considering YouTube end screen. In this article, learn how to use Youtube end screen and cards.

• Part1: Why You Need to Add End Screens To Videos
• Part2: How To Use Youtube End Screen
• Part3: How To Use Youtube Cards

Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )

Part 1: Why You Need to Add End Screens and Cards to Videos

There are several reasons that make the YouTube end screen and cards a great tool when added to the videos. The new channel builtin features, donation choices, embedded polls and more are some of the best interactive and powerful features of YouTube end screen that’s when added to the video can drive in users to your channel. It is a strong tool to build viewership of your channel. When you use YouTube end screen at the end of the video, it helps in directing the users to other channels, playlists, and videos and also helps in promoting crowdfunding campaigns, merchandise and website. The YouTube end screen is a part of the video and to have an end screen on your video, it must be around 25seconds long.

Part 2: How To Use Youtube End Screen

Do you wish to add YouTube end screen to your video? Just follow the steps and get going.

• Go to Creator Studio and check the left side to find the Video Manager, click on it.
• Wherever you wish to add the end screen on the video, click on it.
• Click End Screen & Annotations at the top.
• From end screen and annotations, you can add or configure elements.
• Check how the end screen will appear to the visitors.
• Click on blue color add element’s button to find four options available there:

Playlist or Videos- This element allows to play the suggested video on the same tab when the user clicks on it.

Subscribe- This allows the users to quickly subscribe to the channel. You may change the appearance of the icon and how your brand name looks.

Channel- Click on this element to promote other YouTube Channel. You may also customize it with a message.

Link- This element helps in sending the users directly to your website. Although, Google has restricted other link addition in the video. In order to add, you must have an Adsense account and permit monetization.

Part 3: How To Use Youtube Cards

YouTube Cards is more interactive. Users can add images and other linkes. Here are the steps.

• Click on the “Video Manager” tab.
• If you want to add cards, Click “Edit” tab under it. Then click “cards”.
• Choose the cards type you want to make on “Add Card” drop down menu.
• Click “create” button. Select the timeline. In the end, apply.

The types of YouTube cards

• Video or playlist: links to other videos/the complete palylist on YouTube related or non-related to that specific videolinks to further purchase websites or specific product.
• Channel: promote another YouTube channel, one of the most common methods to collaborate with other YouTubers
• Poll: Encourage viewers to participate in a poll (vote)
• Link: links to a website which compliments whatever content is in the video.

4 Tips for Using YouTube Cards

1. You might be used to pointing to the part of your screen where you intend to put an annotation, but when you use YouTube Cards they might switch locations depending on what device a viewer is watching on.

2. Use three or less cards per video. Viewers are more likely to click your cards if there are fewer of them, and more likely to start ignoring them if it seems like they’re always popping up. Also, do not have all three of these cards appear at once and make people choose between them. Stagger them throughout your video.

3. Your cards should be related to what you are saying in your vlog. Avoid posting completely random links in the middle of your video because a viewer who clicks on them will get confused. You can post any type of link you want at the very end of your video, though.

4. The end of your video is always a great place to link viewers to another of your videos, whether you use a card or an end screen. If somebody liked your video enough to watch until the end they’ll probably welcome a chance to consume similar content.

Conclusion

Now, that you are aware how to add YouTube end screen to your video, make use of the amazing features of YouTube end screen and cards and let driving in traffic to your site be easy and fruitful.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett