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"In 2024, Shedding Light Techniques for Improving YouTube Video Quality"
Shedding Light: Techniques for Improving YouTube Video Quality
How To Light Your YouTube Video
Richard Bennett
Oct 26, 2023• Proven solutions
When it comes to sensitivity to light, no consumer-level camera sensor comes close in performance to the human eye. Many newbies to videography, though, don’t think about this when they use their camera indoors and discover that their recorded footage appears too dark.
If you want to use your camera indoors as many YouTubers do, you’ll need to have extra light. But the solution is not as simple as surrounding yourself with lamps that are all randomly placed.
Below, I’ll go into detail on how you can set up your lighting equipment to make your YouTube videos look good.
| Table of Contents Using Light You Already Have Window LightingHome Lighting Home Studio Lighting Light Control3-Point Lighting4-Point Lighting |
|---|
Part 1: Using Light You Already Have
Most beginner YouTubers light their videos with what they already have. That’s what I did to start as well. In the past, my video recording space consisted of natural sunlight coming from my window and ceiling light for times when the sunlight wasn’t strong enough.
1. Window Lighting
The best thing about window lighting is that it’s free. The worst thing about it is that it’s uncontrollable. The amount of light you get in your video can vary with all the changes in the weather.
Window lighting for me was especially difficult to work with because I live in a very rainy and cloudy city, Vancouver, Canada, where we pretty much just get three months of good sun.
Above are two freeze frames from one of Daniel’s past window-lit vlogs. Although these two frames are both from the same vlog, you can see that the image on the right looks brighter due to clearer skies at that moment. These varying amounts of light is what you will have to deal with if you choose to light your YouTube video with window lighting.
2. Home Lighting
Home lighting is another source of light that many new YouTubers use. In the past, when my window light wasn’t strong enough to light my video recording space, I would turn on the ceiling light.
Notice how the color of Daniel’s skin looks much more orange here (above) than the color of the skin in the two side-by-side window lighting examples? The side of the face also appears to look bluer. This all happened because he mixed up different color temperatures shining out of the two lights (cooler window light and warmer ceiling light).
Most home lighting is warmer in its color temperature. If you want to use your home lights without everything being orange-tinted, you’ll need to switch out your light bulbs for daytime LED light bulbs.
Ceiling lights are also typically situated in the center of a room in order to light an entire room evenly. This is not likely to be the best location for your filming video. Since the ceiling light was directly above the face in the above example, you can see harder shadows beneath his cheeks.
Part 2: Home Studio Lighting
If you rather not deal with all the window and home lighting challenges, you can set up studio lighting in your home.
1. Light Control
The first thing you’ll want to do to set up studio lighting in your home is to pick a room to film in and eliminate as much external lighting as you can. Use blinds, curtains, towels, or any thick fabric to block sunlight from shining into your room.
2. 3-Point Lighting
The most common setup for studio lighting is 3-point lighting. For this kind of lighting you’ll need three lights: a key light, a fill light, and a back light (also called a hair light).
Out of the three lights, the key light should be the brightest. When it is positioned to the left of you (as shown in the diagram above) your right side will have shadows.
To minimize the shadows on your right side, use a weaker light as a fill light. You don’t want your fill light to completely eliminate all your shadows or else your shot will look flat.
Lastly, a backlight positioned behind you can give an appealing highlight to the ends of your head and even help to separate your hair from blending into your background if both happen to be dark.
3. 4-Point Lighting
As a YouTuber, you may not only want yourself to be seen optimally with proper lighting, but you may also want your background to be seen optimally, especially if you’ve taken the time to decorate it for your audience.
What you’ll need to ensure that your background is sufficiently lit is 4-point lighting setup. The 4-point lighting setup is the same as a 3-point lighting setup, but with an additional light shining at your background.
For more information on lighting equipment, check out my Top 17 Video Lighting Equipment For YouTubers .
Touch Up YouTube Videos with Filmora
Filmora is one of the best video editing software for YouTube beginners to start the YouTube channel. So, if you find the lighting isn’t perfect after recording, you can use the Auto Color Enhancement feature in Filmora to adjust the color with one-click. Or, you can change the white balance, Light, color, and HSL manually. Filmora also features some presets and LUTs templates , which allows you to apply pre-programmed effects to video for color correction faster.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
When it comes to sensitivity to light, no consumer-level camera sensor comes close in performance to the human eye. Many newbies to videography, though, don’t think about this when they use their camera indoors and discover that their recorded footage appears too dark.
If you want to use your camera indoors as many YouTubers do, you’ll need to have extra light. But the solution is not as simple as surrounding yourself with lamps that are all randomly placed.
Below, I’ll go into detail on how you can set up your lighting equipment to make your YouTube videos look good.
| Table of Contents Using Light You Already Have Window LightingHome Lighting Home Studio Lighting Light Control3-Point Lighting4-Point Lighting |
|---|
Part 1: Using Light You Already Have
Most beginner YouTubers light their videos with what they already have. That’s what I did to start as well. In the past, my video recording space consisted of natural sunlight coming from my window and ceiling light for times when the sunlight wasn’t strong enough.
1. Window Lighting
The best thing about window lighting is that it’s free. The worst thing about it is that it’s uncontrollable. The amount of light you get in your video can vary with all the changes in the weather.
Window lighting for me was especially difficult to work with because I live in a very rainy and cloudy city, Vancouver, Canada, where we pretty much just get three months of good sun.
Above are two freeze frames from one of Daniel’s past window-lit vlogs. Although these two frames are both from the same vlog, you can see that the image on the right looks brighter due to clearer skies at that moment. These varying amounts of light is what you will have to deal with if you choose to light your YouTube video with window lighting.
2. Home Lighting
Home lighting is another source of light that many new YouTubers use. In the past, when my window light wasn’t strong enough to light my video recording space, I would turn on the ceiling light.
Notice how the color of Daniel’s skin looks much more orange here (above) than the color of the skin in the two side-by-side window lighting examples? The side of the face also appears to look bluer. This all happened because he mixed up different color temperatures shining out of the two lights (cooler window light and warmer ceiling light).
Most home lighting is warmer in its color temperature. If you want to use your home lights without everything being orange-tinted, you’ll need to switch out your light bulbs for daytime LED light bulbs.
Ceiling lights are also typically situated in the center of a room in order to light an entire room evenly. This is not likely to be the best location for your filming video. Since the ceiling light was directly above the face in the above example, you can see harder shadows beneath his cheeks.
Part 2: Home Studio Lighting
If you rather not deal with all the window and home lighting challenges, you can set up studio lighting in your home.
1. Light Control
The first thing you’ll want to do to set up studio lighting in your home is to pick a room to film in and eliminate as much external lighting as you can. Use blinds, curtains, towels, or any thick fabric to block sunlight from shining into your room.
2. 3-Point Lighting
The most common setup for studio lighting is 3-point lighting. For this kind of lighting you’ll need three lights: a key light, a fill light, and a back light (also called a hair light).
Out of the three lights, the key light should be the brightest. When it is positioned to the left of you (as shown in the diagram above) your right side will have shadows.
To minimize the shadows on your right side, use a weaker light as a fill light. You don’t want your fill light to completely eliminate all your shadows or else your shot will look flat.
Lastly, a backlight positioned behind you can give an appealing highlight to the ends of your head and even help to separate your hair from blending into your background if both happen to be dark.
3. 4-Point Lighting
As a YouTuber, you may not only want yourself to be seen optimally with proper lighting, but you may also want your background to be seen optimally, especially if you’ve taken the time to decorate it for your audience.
What you’ll need to ensure that your background is sufficiently lit is 4-point lighting setup. The 4-point lighting setup is the same as a 3-point lighting setup, but with an additional light shining at your background.
For more information on lighting equipment, check out my Top 17 Video Lighting Equipment For YouTubers .
Touch Up YouTube Videos with Filmora
Filmora is one of the best video editing software for YouTube beginners to start the YouTube channel. So, if you find the lighting isn’t perfect after recording, you can use the Auto Color Enhancement feature in Filmora to adjust the color with one-click. Or, you can change the white balance, Light, color, and HSL manually. Filmora also features some presets and LUTs templates , which allows you to apply pre-programmed effects to video for color correction faster.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
When it comes to sensitivity to light, no consumer-level camera sensor comes close in performance to the human eye. Many newbies to videography, though, don’t think about this when they use their camera indoors and discover that their recorded footage appears too dark.
If you want to use your camera indoors as many YouTubers do, you’ll need to have extra light. But the solution is not as simple as surrounding yourself with lamps that are all randomly placed.
Below, I’ll go into detail on how you can set up your lighting equipment to make your YouTube videos look good.
| Table of Contents Using Light You Already Have Window LightingHome Lighting Home Studio Lighting Light Control3-Point Lighting4-Point Lighting |
|---|
Part 1: Using Light You Already Have
Most beginner YouTubers light their videos with what they already have. That’s what I did to start as well. In the past, my video recording space consisted of natural sunlight coming from my window and ceiling light for times when the sunlight wasn’t strong enough.
1. Window Lighting
The best thing about window lighting is that it’s free. The worst thing about it is that it’s uncontrollable. The amount of light you get in your video can vary with all the changes in the weather.
Window lighting for me was especially difficult to work with because I live in a very rainy and cloudy city, Vancouver, Canada, where we pretty much just get three months of good sun.
Above are two freeze frames from one of Daniel’s past window-lit vlogs. Although these two frames are both from the same vlog, you can see that the image on the right looks brighter due to clearer skies at that moment. These varying amounts of light is what you will have to deal with if you choose to light your YouTube video with window lighting.
2. Home Lighting
Home lighting is another source of light that many new YouTubers use. In the past, when my window light wasn’t strong enough to light my video recording space, I would turn on the ceiling light.
Notice how the color of Daniel’s skin looks much more orange here (above) than the color of the skin in the two side-by-side window lighting examples? The side of the face also appears to look bluer. This all happened because he mixed up different color temperatures shining out of the two lights (cooler window light and warmer ceiling light).
Most home lighting is warmer in its color temperature. If you want to use your home lights without everything being orange-tinted, you’ll need to switch out your light bulbs for daytime LED light bulbs.
Ceiling lights are also typically situated in the center of a room in order to light an entire room evenly. This is not likely to be the best location for your filming video. Since the ceiling light was directly above the face in the above example, you can see harder shadows beneath his cheeks.
Part 2: Home Studio Lighting
If you rather not deal with all the window and home lighting challenges, you can set up studio lighting in your home.
1. Light Control
The first thing you’ll want to do to set up studio lighting in your home is to pick a room to film in and eliminate as much external lighting as you can. Use blinds, curtains, towels, or any thick fabric to block sunlight from shining into your room.
2. 3-Point Lighting
The most common setup for studio lighting is 3-point lighting. For this kind of lighting you’ll need three lights: a key light, a fill light, and a back light (also called a hair light).
Out of the three lights, the key light should be the brightest. When it is positioned to the left of you (as shown in the diagram above) your right side will have shadows.
To minimize the shadows on your right side, use a weaker light as a fill light. You don’t want your fill light to completely eliminate all your shadows or else your shot will look flat.
Lastly, a backlight positioned behind you can give an appealing highlight to the ends of your head and even help to separate your hair from blending into your background if both happen to be dark.
3. 4-Point Lighting
As a YouTuber, you may not only want yourself to be seen optimally with proper lighting, but you may also want your background to be seen optimally, especially if you’ve taken the time to decorate it for your audience.
What you’ll need to ensure that your background is sufficiently lit is 4-point lighting setup. The 4-point lighting setup is the same as a 3-point lighting setup, but with an additional light shining at your background.
For more information on lighting equipment, check out my Top 17 Video Lighting Equipment For YouTubers .
Touch Up YouTube Videos with Filmora
Filmora is one of the best video editing software for YouTube beginners to start the YouTube channel. So, if you find the lighting isn’t perfect after recording, you can use the Auto Color Enhancement feature in Filmora to adjust the color with one-click. Or, you can change the white balance, Light, color, and HSL manually. Filmora also features some presets and LUTs templates , which allows you to apply pre-programmed effects to video for color correction faster.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
When it comes to sensitivity to light, no consumer-level camera sensor comes close in performance to the human eye. Many newbies to videography, though, don’t think about this when they use their camera indoors and discover that their recorded footage appears too dark.
If you want to use your camera indoors as many YouTubers do, you’ll need to have extra light. But the solution is not as simple as surrounding yourself with lamps that are all randomly placed.
Below, I’ll go into detail on how you can set up your lighting equipment to make your YouTube videos look good.
| Table of Contents Using Light You Already Have Window LightingHome Lighting Home Studio Lighting Light Control3-Point Lighting4-Point Lighting |
|---|
Part 1: Using Light You Already Have
Most beginner YouTubers light their videos with what they already have. That’s what I did to start as well. In the past, my video recording space consisted of natural sunlight coming from my window and ceiling light for times when the sunlight wasn’t strong enough.
1. Window Lighting
The best thing about window lighting is that it’s free. The worst thing about it is that it’s uncontrollable. The amount of light you get in your video can vary with all the changes in the weather.
Window lighting for me was especially difficult to work with because I live in a very rainy and cloudy city, Vancouver, Canada, where we pretty much just get three months of good sun.
Above are two freeze frames from one of Daniel’s past window-lit vlogs. Although these two frames are both from the same vlog, you can see that the image on the right looks brighter due to clearer skies at that moment. These varying amounts of light is what you will have to deal with if you choose to light your YouTube video with window lighting.
2. Home Lighting
Home lighting is another source of light that many new YouTubers use. In the past, when my window light wasn’t strong enough to light my video recording space, I would turn on the ceiling light.
Notice how the color of Daniel’s skin looks much more orange here (above) than the color of the skin in the two side-by-side window lighting examples? The side of the face also appears to look bluer. This all happened because he mixed up different color temperatures shining out of the two lights (cooler window light and warmer ceiling light).
Most home lighting is warmer in its color temperature. If you want to use your home lights without everything being orange-tinted, you’ll need to switch out your light bulbs for daytime LED light bulbs.
Ceiling lights are also typically situated in the center of a room in order to light an entire room evenly. This is not likely to be the best location for your filming video. Since the ceiling light was directly above the face in the above example, you can see harder shadows beneath his cheeks.
Part 2: Home Studio Lighting
If you rather not deal with all the window and home lighting challenges, you can set up studio lighting in your home.
1. Light Control
The first thing you’ll want to do to set up studio lighting in your home is to pick a room to film in and eliminate as much external lighting as you can. Use blinds, curtains, towels, or any thick fabric to block sunlight from shining into your room.
2. 3-Point Lighting
The most common setup for studio lighting is 3-point lighting. For this kind of lighting you’ll need three lights: a key light, a fill light, and a back light (also called a hair light).
Out of the three lights, the key light should be the brightest. When it is positioned to the left of you (as shown in the diagram above) your right side will have shadows.
To minimize the shadows on your right side, use a weaker light as a fill light. You don’t want your fill light to completely eliminate all your shadows or else your shot will look flat.
Lastly, a backlight positioned behind you can give an appealing highlight to the ends of your head and even help to separate your hair from blending into your background if both happen to be dark.
3. 4-Point Lighting
As a YouTuber, you may not only want yourself to be seen optimally with proper lighting, but you may also want your background to be seen optimally, especially if you’ve taken the time to decorate it for your audience.
What you’ll need to ensure that your background is sufficiently lit is 4-point lighting setup. The 4-point lighting setup is the same as a 3-point lighting setup, but with an additional light shining at your background.
For more information on lighting equipment, check out my Top 17 Video Lighting Equipment For YouTubers .
Touch Up YouTube Videos with Filmora
Filmora is one of the best video editing software for YouTube beginners to start the YouTube channel. So, if you find the lighting isn’t perfect after recording, you can use the Auto Color Enhancement feature in Filmora to adjust the color with one-click. Or, you can change the white balance, Light, color, and HSL manually. Filmora also features some presets and LUTs templates , which allows you to apply pre-programmed effects to video for color correction faster.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Innovative Hiring: The 10 Most Engaging Vids
Get Inspired from Top 10 Recruitment Videos
Liza Brown
Mar 27, 2024• Proven solutions
“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous
Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.
Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!
- Part 1: Best 10 Recruitment Videos
- Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19
Best 10 Recruitment Videos
Here’s a rundown of our shortlisted ones in no particular order.
1. GrubHub
As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.
2. Bluecore
The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.
3. HubSpot
HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.
4. Listrak
Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.
5. Hillsboro Police
Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.
6. Enova
Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.
7. HomeAway
Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.
8. Outcome Health
The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.
9. Trendkite
The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.
10. Quirky
The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.
Tips for Creating Awesome Recruitment Videos after Covid-19
It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.
Let’s learn some useful tips by which your recruitment videos stand out.
Include only the right people
Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.
Make multiple videos and keep them brief
You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.
Use an excellent video editor
Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.
Include a CTA (Call to Action)
Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.
Extensively promote
Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.
Include the necessary information
Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.
Conclusion
So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous
Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.
Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!
- Part 1: Best 10 Recruitment Videos
- Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19
Best 10 Recruitment Videos
Here’s a rundown of our shortlisted ones in no particular order.
1. GrubHub
As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.
2. Bluecore
The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.
3. HubSpot
HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.
4. Listrak
Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.
5. Hillsboro Police
Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.
6. Enova
Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.
7. HomeAway
Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.
8. Outcome Health
The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.
9. Trendkite
The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.
10. Quirky
The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.
Tips for Creating Awesome Recruitment Videos after Covid-19
It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.
Let’s learn some useful tips by which your recruitment videos stand out.
Include only the right people
Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.
Make multiple videos and keep them brief
You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.
Use an excellent video editor
Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.
Include a CTA (Call to Action)
Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.
Extensively promote
Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.
Include the necessary information
Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.
Conclusion
So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous
Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.
Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!
- Part 1: Best 10 Recruitment Videos
- Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19
Best 10 Recruitment Videos
Here’s a rundown of our shortlisted ones in no particular order.
1. GrubHub
As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.
2. Bluecore
The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.
3. HubSpot
HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.
4. Listrak
Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.
5. Hillsboro Police
Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.
6. Enova
Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.
7. HomeAway
Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.
8. Outcome Health
The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.
9. Trendkite
The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.
10. Quirky
The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.
Tips for Creating Awesome Recruitment Videos after Covid-19
It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.
Let’s learn some useful tips by which your recruitment videos stand out.
Include only the right people
Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.
Make multiple videos and keep them brief
You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.
Use an excellent video editor
Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.
Include a CTA (Call to Action)
Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.
Extensively promote
Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.
Include the necessary information
Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.
Conclusion
So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous
Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.
Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!
- Part 1: Best 10 Recruitment Videos
- Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19
Best 10 Recruitment Videos
Here’s a rundown of our shortlisted ones in no particular order.
1. GrubHub
As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.
2. Bluecore
The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.
3. HubSpot
HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.
4. Listrak
Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.
5. Hillsboro Police
Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.
6. Enova
Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.
7. HomeAway
Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.
8. Outcome Health
The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.
9. Trendkite
The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.
10. Quirky
The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.
Tips for Creating Awesome Recruitment Videos after Covid-19
It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.
Let’s learn some useful tips by which your recruitment videos stand out.
Include only the right people
Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.
Make multiple videos and keep them brief
You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.
Use an excellent video editor
Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.
Include a CTA (Call to Action)
Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.
Extensively promote
Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.
Include the necessary information
Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.
Conclusion
So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
- Title: "In 2024, Shedding Light Techniques for Improving YouTube Video Quality"
- Author: Thomas
- Created at : 2024-05-31 12:42:27
- Updated at : 2024-06-01 12:42:27
- Link: https://youtube-help.techidaily.com/in-2024-shedding-light-techniques-for-improving-youtube-video-quality/
- License: This work is licensed under CC BY-NC-SA 4.0.
