Skyrocket Engagement: Optimizing Videos for Peak Views

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Initial Step in YouTube Fame: Account Registration

How to Create a YouTube Account

Richard Bennett

Mar 27, 2024• Proven solutions

People create YouTube accounts for a lot of different reasons. Some YouTubers just love making videos and created their channels so they would have somewhere to post their work. Others have strong opinions they need a platform to share. There are a lot of people on YouTube whose main interest is in a separate website or other social media page, but they use their YouTube channels to help generate traffic. If you are considering starting your own YouTube channel then you should take a second to consider why you want to, since this will have an impact on what kind of videos you make. Your reasons for wanting to make a YouTube account do not have to be very elaborate. Maybe you just think it will be fun. Good news; it will be!

Once you know for sure that you want to create a YouTube account, and also know why you want to do it, you have already started building your channel. There are still a few important things to consider, though. This article will walk you through signing up for a YouTube account, and give you some tips about starting your channel.

Creating Your YouTube Account in 6 Steps

1. Go to YouTube.com and look at the top right corner of your screen. There will either be a blue Sign In button, or an icon representing you. YouTube accounts and Google accounts are the same, so if you are signed into your Gmail account you are already signed into YouTube as well.

2. If you see a Sign In button, click it. If you see your icon click on that, and in the window that pops up select Add Account. Either way, you will be taken into a sign in screen. Under where it asks for your email address it will say Create Account. Click on Create Account.

3. In the sign up page you will need to put in your name, email address, and mobile phone number as well as some other personal information. Do not enter your current Gmail address. Enter an alternate email you have created for your vlog, or click on I would like a new Gmail address. This will change your page slightly so that the email field becomes Choose a Username.

You will probably need to try a few different usernames before you find one that is not taken.

4. You will have to put in both a first and last name when you create your account, but you can change it to one name later.

5. Your password will need to be at least 8 characters long. Try to use a combination of letters or numbers, and make sure it is not something easily guessable (i.e spouses name).

6. After you finish the form click Next Step and, in the next screen, Continue to YouTube.

Tips on Starting a YouTube Channel

1. Choose a Topic you Love

When choosing a topic for your YouTube channel make sure you pick something you are passionate about. If you already have an interest or hobby which you are always researching and are extremely up-to-date on then that should probably be the theme of your vlog. If you plan to have a channel where people go to learn anything then you will need to be an authority on that topic. Whatever you make videos about it will need to be something you can realistically see yourself putting a lot of time into. If you cannot think of more than a couple ideas for videos on your topic then that is a sign that you need to choose something else to focus on.

You should check to see how much demand there is for videos on your topic. This can be done by googling your topic to see what else is out there. If not many people have addressed your topic yet it probably means that it is not something a lot of people want to know about. However, it could also mean that the people who do want to watch videos like yours have been starved for content. Your channel will flop if you do not love what you are making videos about, so do not choose something just because you think it will be popular. Follow your passion.

2. Check out the Competition

You should look for other vlogs with similar topics to yours not only to gauge how much demand there is for your videos, but to check out the competition. If there are a lot of YouTube channels dedicated to the same topic you want to vlog about then this should not discourage you from going after the same viewers. People who are excited about a topic frequently watch more than one vlog about it. It might not even be correct to think of other vloggers within your genre as ‘the competition’ since you are ultimately part of the same community. You will need to watch these people’s videos as part of keeping yourself informed and will likely become a fan – maybe even a collaborator some day – of theirs.

The main reason you want to look into YouTube channels like yours is because you do not want to be creating content that is overdone and boring. You are tackling the same topic as other people, and may even make some videos on the exact same subjects as others already have. There needs to be something unique about your videos that makes them stand out from what already exists. By looking at what other people are already doing you will be able to come up with ideas for what you can do differently.

3. Choose a Great Name

Picking a great name for your YouTube account can take a lot of effort. Chances are you will not want to use your own name, at least not in full. Although your real name can work for if you are a lifestyle vlogger in most cases you will have a more specific topic that will need to be addressed in your channel’s name. Try out your name or a nickname for yourself in combination with different words associated with the topic of your vlog. Aim to create a name that is catchy and easy to remember.

Chances are a few of your first couple picks will be unavailable. YouTube is a popular site and a lot of the best names are taken. The last thing you should ever do while naming your YouTube channel is add numbers or letters to the end of a name you like because it is taken. Names with numbers at the end are hard for viewers to remember and find again. Choosing a weak name with a trail of numbers or letters after it will make it very hard for your channel to grow. Brainstorm a long list of potential names that are actually good and keep on trying them out until you find one that’s available.

For more information on naming your YouTube channel read our post ‘How To Pick a Name for Your YouTube Channel’.

4. Make a Schedule

Maintaining a YouTube channel is a big time commitment. You need to post videos regularly or people will forget about you, and videos can take a long time to make. When you are first starting your vlog you should make yourself a schedule for when you want to upload videos. Having a schedule will help you budget your time and ensure that your vlog never gets in the way of the rest of your life.

Having a posting schedule will also help you grow your channel. Viewers like it when they know when to expect new content from vloggers they like. They are more likely to subscribe and tune in for every post if they are given a chance to anticipate when your new entry is coming.

5. Take Inventory

Think about what equipment you have that you can use for your YouTube channel. The only thing you absolutely cannot get by without is a decent camera, but there are other types of equipment that it is a good idea to have too. Lights, a tripod, an external microphone – these are all things that a lot of YouTubers find they need in order to produce great videos. If you do not have these things, or money you are prepared to invest in them, then you will need to find ways around them until your situation changes. For more information check out our post ‘The Best YouTube Equipment: What You Need to Start Your Channel’.

Read More to Get : Best Video Websites Like YouTube >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

People create YouTube accounts for a lot of different reasons. Some YouTubers just love making videos and created their channels so they would have somewhere to post their work. Others have strong opinions they need a platform to share. There are a lot of people on YouTube whose main interest is in a separate website or other social media page, but they use their YouTube channels to help generate traffic. If you are considering starting your own YouTube channel then you should take a second to consider why you want to, since this will have an impact on what kind of videos you make. Your reasons for wanting to make a YouTube account do not have to be very elaborate. Maybe you just think it will be fun. Good news; it will be!

Once you know for sure that you want to create a YouTube account, and also know why you want to do it, you have already started building your channel. There are still a few important things to consider, though. This article will walk you through signing up for a YouTube account, and give you some tips about starting your channel.

Creating Your YouTube Account in 6 Steps

1. Go to YouTube.com and look at the top right corner of your screen. There will either be a blue Sign In button, or an icon representing you. YouTube accounts and Google accounts are the same, so if you are signed into your Gmail account you are already signed into YouTube as well.

2. If you see a Sign In button, click it. If you see your icon click on that, and in the window that pops up select Add Account. Either way, you will be taken into a sign in screen. Under where it asks for your email address it will say Create Account. Click on Create Account.

3. In the sign up page you will need to put in your name, email address, and mobile phone number as well as some other personal information. Do not enter your current Gmail address. Enter an alternate email you have created for your vlog, or click on I would like a new Gmail address. This will change your page slightly so that the email field becomes Choose a Username.

You will probably need to try a few different usernames before you find one that is not taken.

4. You will have to put in both a first and last name when you create your account, but you can change it to one name later.

5. Your password will need to be at least 8 characters long. Try to use a combination of letters or numbers, and make sure it is not something easily guessable (i.e spouses name).

6. After you finish the form click Next Step and, in the next screen, Continue to YouTube.

Tips on Starting a YouTube Channel

1. Choose a Topic you Love

When choosing a topic for your YouTube channel make sure you pick something you are passionate about. If you already have an interest or hobby which you are always researching and are extremely up-to-date on then that should probably be the theme of your vlog. If you plan to have a channel where people go to learn anything then you will need to be an authority on that topic. Whatever you make videos about it will need to be something you can realistically see yourself putting a lot of time into. If you cannot think of more than a couple ideas for videos on your topic then that is a sign that you need to choose something else to focus on.

You should check to see how much demand there is for videos on your topic. This can be done by googling your topic to see what else is out there. If not many people have addressed your topic yet it probably means that it is not something a lot of people want to know about. However, it could also mean that the people who do want to watch videos like yours have been starved for content. Your channel will flop if you do not love what you are making videos about, so do not choose something just because you think it will be popular. Follow your passion.

2. Check out the Competition

You should look for other vlogs with similar topics to yours not only to gauge how much demand there is for your videos, but to check out the competition. If there are a lot of YouTube channels dedicated to the same topic you want to vlog about then this should not discourage you from going after the same viewers. People who are excited about a topic frequently watch more than one vlog about it. It might not even be correct to think of other vloggers within your genre as ‘the competition’ since you are ultimately part of the same community. You will need to watch these people’s videos as part of keeping yourself informed and will likely become a fan – maybe even a collaborator some day – of theirs.

The main reason you want to look into YouTube channels like yours is because you do not want to be creating content that is overdone and boring. You are tackling the same topic as other people, and may even make some videos on the exact same subjects as others already have. There needs to be something unique about your videos that makes them stand out from what already exists. By looking at what other people are already doing you will be able to come up with ideas for what you can do differently.

3. Choose a Great Name

Picking a great name for your YouTube account can take a lot of effort. Chances are you will not want to use your own name, at least not in full. Although your real name can work for if you are a lifestyle vlogger in most cases you will have a more specific topic that will need to be addressed in your channel’s name. Try out your name or a nickname for yourself in combination with different words associated with the topic of your vlog. Aim to create a name that is catchy and easy to remember.

Chances are a few of your first couple picks will be unavailable. YouTube is a popular site and a lot of the best names are taken. The last thing you should ever do while naming your YouTube channel is add numbers or letters to the end of a name you like because it is taken. Names with numbers at the end are hard for viewers to remember and find again. Choosing a weak name with a trail of numbers or letters after it will make it very hard for your channel to grow. Brainstorm a long list of potential names that are actually good and keep on trying them out until you find one that’s available.

For more information on naming your YouTube channel read our post ‘How To Pick a Name for Your YouTube Channel’.

4. Make a Schedule

Maintaining a YouTube channel is a big time commitment. You need to post videos regularly or people will forget about you, and videos can take a long time to make. When you are first starting your vlog you should make yourself a schedule for when you want to upload videos. Having a schedule will help you budget your time and ensure that your vlog never gets in the way of the rest of your life.

Having a posting schedule will also help you grow your channel. Viewers like it when they know when to expect new content from vloggers they like. They are more likely to subscribe and tune in for every post if they are given a chance to anticipate when your new entry is coming.

5. Take Inventory

Think about what equipment you have that you can use for your YouTube channel. The only thing you absolutely cannot get by without is a decent camera, but there are other types of equipment that it is a good idea to have too. Lights, a tripod, an external microphone – these are all things that a lot of YouTubers find they need in order to produce great videos. If you do not have these things, or money you are prepared to invest in them, then you will need to find ways around them until your situation changes. For more information check out our post ‘The Best YouTube Equipment: What You Need to Start Your Channel’.

Read More to Get : Best Video Websites Like YouTube >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

People create YouTube accounts for a lot of different reasons. Some YouTubers just love making videos and created their channels so they would have somewhere to post their work. Others have strong opinions they need a platform to share. There are a lot of people on YouTube whose main interest is in a separate website or other social media page, but they use their YouTube channels to help generate traffic. If you are considering starting your own YouTube channel then you should take a second to consider why you want to, since this will have an impact on what kind of videos you make. Your reasons for wanting to make a YouTube account do not have to be very elaborate. Maybe you just think it will be fun. Good news; it will be!

Once you know for sure that you want to create a YouTube account, and also know why you want to do it, you have already started building your channel. There are still a few important things to consider, though. This article will walk you through signing up for a YouTube account, and give you some tips about starting your channel.

Creating Your YouTube Account in 6 Steps

1. Go to YouTube.com and look at the top right corner of your screen. There will either be a blue Sign In button, or an icon representing you. YouTube accounts and Google accounts are the same, so if you are signed into your Gmail account you are already signed into YouTube as well.

2. If you see a Sign In button, click it. If you see your icon click on that, and in the window that pops up select Add Account. Either way, you will be taken into a sign in screen. Under where it asks for your email address it will say Create Account. Click on Create Account.

3. In the sign up page you will need to put in your name, email address, and mobile phone number as well as some other personal information. Do not enter your current Gmail address. Enter an alternate email you have created for your vlog, or click on I would like a new Gmail address. This will change your page slightly so that the email field becomes Choose a Username.

You will probably need to try a few different usernames before you find one that is not taken.

4. You will have to put in both a first and last name when you create your account, but you can change it to one name later.

5. Your password will need to be at least 8 characters long. Try to use a combination of letters or numbers, and make sure it is not something easily guessable (i.e spouses name).

6. After you finish the form click Next Step and, in the next screen, Continue to YouTube.

Tips on Starting a YouTube Channel

1. Choose a Topic you Love

When choosing a topic for your YouTube channel make sure you pick something you are passionate about. If you already have an interest or hobby which you are always researching and are extremely up-to-date on then that should probably be the theme of your vlog. If you plan to have a channel where people go to learn anything then you will need to be an authority on that topic. Whatever you make videos about it will need to be something you can realistically see yourself putting a lot of time into. If you cannot think of more than a couple ideas for videos on your topic then that is a sign that you need to choose something else to focus on.

You should check to see how much demand there is for videos on your topic. This can be done by googling your topic to see what else is out there. If not many people have addressed your topic yet it probably means that it is not something a lot of people want to know about. However, it could also mean that the people who do want to watch videos like yours have been starved for content. Your channel will flop if you do not love what you are making videos about, so do not choose something just because you think it will be popular. Follow your passion.

2. Check out the Competition

You should look for other vlogs with similar topics to yours not only to gauge how much demand there is for your videos, but to check out the competition. If there are a lot of YouTube channels dedicated to the same topic you want to vlog about then this should not discourage you from going after the same viewers. People who are excited about a topic frequently watch more than one vlog about it. It might not even be correct to think of other vloggers within your genre as ‘the competition’ since you are ultimately part of the same community. You will need to watch these people’s videos as part of keeping yourself informed and will likely become a fan – maybe even a collaborator some day – of theirs.

The main reason you want to look into YouTube channels like yours is because you do not want to be creating content that is overdone and boring. You are tackling the same topic as other people, and may even make some videos on the exact same subjects as others already have. There needs to be something unique about your videos that makes them stand out from what already exists. By looking at what other people are already doing you will be able to come up with ideas for what you can do differently.

3. Choose a Great Name

Picking a great name for your YouTube account can take a lot of effort. Chances are you will not want to use your own name, at least not in full. Although your real name can work for if you are a lifestyle vlogger in most cases you will have a more specific topic that will need to be addressed in your channel’s name. Try out your name or a nickname for yourself in combination with different words associated with the topic of your vlog. Aim to create a name that is catchy and easy to remember.

Chances are a few of your first couple picks will be unavailable. YouTube is a popular site and a lot of the best names are taken. The last thing you should ever do while naming your YouTube channel is add numbers or letters to the end of a name you like because it is taken. Names with numbers at the end are hard for viewers to remember and find again. Choosing a weak name with a trail of numbers or letters after it will make it very hard for your channel to grow. Brainstorm a long list of potential names that are actually good and keep on trying them out until you find one that’s available.

For more information on naming your YouTube channel read our post ‘How To Pick a Name for Your YouTube Channel’.

4. Make a Schedule

Maintaining a YouTube channel is a big time commitment. You need to post videos regularly or people will forget about you, and videos can take a long time to make. When you are first starting your vlog you should make yourself a schedule for when you want to upload videos. Having a schedule will help you budget your time and ensure that your vlog never gets in the way of the rest of your life.

Having a posting schedule will also help you grow your channel. Viewers like it when they know when to expect new content from vloggers they like. They are more likely to subscribe and tune in for every post if they are given a chance to anticipate when your new entry is coming.

5. Take Inventory

Think about what equipment you have that you can use for your YouTube channel. The only thing you absolutely cannot get by without is a decent camera, but there are other types of equipment that it is a good idea to have too. Lights, a tripod, an external microphone – these are all things that a lot of YouTubers find they need in order to produce great videos. If you do not have these things, or money you are prepared to invest in them, then you will need to find ways around them until your situation changes. For more information check out our post ‘The Best YouTube Equipment: What You Need to Start Your Channel’.

Read More to Get : Best Video Websites Like YouTube >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

People create YouTube accounts for a lot of different reasons. Some YouTubers just love making videos and created their channels so they would have somewhere to post their work. Others have strong opinions they need a platform to share. There are a lot of people on YouTube whose main interest is in a separate website or other social media page, but they use their YouTube channels to help generate traffic. If you are considering starting your own YouTube channel then you should take a second to consider why you want to, since this will have an impact on what kind of videos you make. Your reasons for wanting to make a YouTube account do not have to be very elaborate. Maybe you just think it will be fun. Good news; it will be!

Once you know for sure that you want to create a YouTube account, and also know why you want to do it, you have already started building your channel. There are still a few important things to consider, though. This article will walk you through signing up for a YouTube account, and give you some tips about starting your channel.

Creating Your YouTube Account in 6 Steps

1. Go to YouTube.com and look at the top right corner of your screen. There will either be a blue Sign In button, or an icon representing you. YouTube accounts and Google accounts are the same, so if you are signed into your Gmail account you are already signed into YouTube as well.

2. If you see a Sign In button, click it. If you see your icon click on that, and in the window that pops up select Add Account. Either way, you will be taken into a sign in screen. Under where it asks for your email address it will say Create Account. Click on Create Account.

3. In the sign up page you will need to put in your name, email address, and mobile phone number as well as some other personal information. Do not enter your current Gmail address. Enter an alternate email you have created for your vlog, or click on I would like a new Gmail address. This will change your page slightly so that the email field becomes Choose a Username.

You will probably need to try a few different usernames before you find one that is not taken.

4. You will have to put in both a first and last name when you create your account, but you can change it to one name later.

5. Your password will need to be at least 8 characters long. Try to use a combination of letters or numbers, and make sure it is not something easily guessable (i.e spouses name).

6. After you finish the form click Next Step and, in the next screen, Continue to YouTube.

Tips on Starting a YouTube Channel

1. Choose a Topic you Love

When choosing a topic for your YouTube channel make sure you pick something you are passionate about. If you already have an interest or hobby which you are always researching and are extremely up-to-date on then that should probably be the theme of your vlog. If you plan to have a channel where people go to learn anything then you will need to be an authority on that topic. Whatever you make videos about it will need to be something you can realistically see yourself putting a lot of time into. If you cannot think of more than a couple ideas for videos on your topic then that is a sign that you need to choose something else to focus on.

You should check to see how much demand there is for videos on your topic. This can be done by googling your topic to see what else is out there. If not many people have addressed your topic yet it probably means that it is not something a lot of people want to know about. However, it could also mean that the people who do want to watch videos like yours have been starved for content. Your channel will flop if you do not love what you are making videos about, so do not choose something just because you think it will be popular. Follow your passion.

2. Check out the Competition

You should look for other vlogs with similar topics to yours not only to gauge how much demand there is for your videos, but to check out the competition. If there are a lot of YouTube channels dedicated to the same topic you want to vlog about then this should not discourage you from going after the same viewers. People who are excited about a topic frequently watch more than one vlog about it. It might not even be correct to think of other vloggers within your genre as ‘the competition’ since you are ultimately part of the same community. You will need to watch these people’s videos as part of keeping yourself informed and will likely become a fan – maybe even a collaborator some day – of theirs.

The main reason you want to look into YouTube channels like yours is because you do not want to be creating content that is overdone and boring. You are tackling the same topic as other people, and may even make some videos on the exact same subjects as others already have. There needs to be something unique about your videos that makes them stand out from what already exists. By looking at what other people are already doing you will be able to come up with ideas for what you can do differently.

3. Choose a Great Name

Picking a great name for your YouTube account can take a lot of effort. Chances are you will not want to use your own name, at least not in full. Although your real name can work for if you are a lifestyle vlogger in most cases you will have a more specific topic that will need to be addressed in your channel’s name. Try out your name or a nickname for yourself in combination with different words associated with the topic of your vlog. Aim to create a name that is catchy and easy to remember.

Chances are a few of your first couple picks will be unavailable. YouTube is a popular site and a lot of the best names are taken. The last thing you should ever do while naming your YouTube channel is add numbers or letters to the end of a name you like because it is taken. Names with numbers at the end are hard for viewers to remember and find again. Choosing a weak name with a trail of numbers or letters after it will make it very hard for your channel to grow. Brainstorm a long list of potential names that are actually good and keep on trying them out until you find one that’s available.

For more information on naming your YouTube channel read our post ‘How To Pick a Name for Your YouTube Channel’.

4. Make a Schedule

Maintaining a YouTube channel is a big time commitment. You need to post videos regularly or people will forget about you, and videos can take a long time to make. When you are first starting your vlog you should make yourself a schedule for when you want to upload videos. Having a schedule will help you budget your time and ensure that your vlog never gets in the way of the rest of your life.

Having a posting schedule will also help you grow your channel. Viewers like it when they know when to expect new content from vloggers they like. They are more likely to subscribe and tune in for every post if they are given a chance to anticipate when your new entry is coming.

5. Take Inventory

Think about what equipment you have that you can use for your YouTube channel. The only thing you absolutely cannot get by without is a decent camera, but there are other types of equipment that it is a good idea to have too. Lights, a tripod, an external microphone – these are all things that a lot of YouTubers find they need in order to produce great videos. If you do not have these things, or money you are prepared to invest in them, then you will need to find ways around them until your situation changes. For more information check out our post ‘The Best YouTube Equipment: What You Need to Start Your Channel’.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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