Skyrocketing Viewership - YouTube’s Quintessential 5 Marketing Strategies

YouTube is undoubtedly the most famous video sharing platform in the world. More than 5 billion videos are watched every single minute on YouTube. And the ever-growing user base has propelled YouTube to the status of 2nd most popular social media platform in the world, and the second most visited website after Google in 2021.

YouTube marketing is great for both businesses and individuals who want to make careers out of YouTube. Many businesses make use of YouTube ads to get their products to their customers and it’s really effective. However, you can make more organic traffic using YouTube video marketing. With a successful YouTube video marketing strategy, you can generate leads without any ad investments.

And in this guide, we will discuss some YouTube video marketing tips that will help you get more subscribers and build your brand outreach.

Tip #1: Create A Roadmap Leading To Your Main Goal

A roadmap is basically a level by level approach to your vision. Instead of just looking at the end plan, you are building your platform up through short attainable goals. There is immense power in setting short term goals. Some serious questions that you should ask yourself are:

Step 1: Start with the question of why you need a YouTube channel in the first place! Decide on what your channel should be about and how the viewers are going to benefit from it.

Step 2: The next step is to prepare a content plan. Here must decide the type of videos and how often it will be published on your channel.

Step 3: What is your target in terms of subscribers and traffic conversion. Do you plan to take the audience to a separate landing or are you planning on making money solely from YouTube?

Planning out such specifics will help you build your platform gradually to the main goal.

Tip #2: Do tests within your strategy

Understanding the audience preferences is paramount to the success of YouTube channels. There are some important tests that you can do to understand the genre that you are targeting.

a. Test video duration

Nobody likes to see a 2 hour long YouTube video unless it’s super interesting. Thankfully, there have been studies that have been conducted to measure the audience reaction to videos of different lengths.

By default, when you create a YouTube account, the maximum upload length is restricted to just 15 minutes. You can go past this limit by verifying your account on YouTube.

When you look at the most trending videos on YouTube, they generally fall within 10 minutes. The average video size on YouTube is 4.4 minutes .

For example, let us look at YouTube videos that explain the same concept, but with different video lengths and see if the audience engagement differs with the videos. we have ensured that both videos are from channels who have a similar subscriber count in order to eliminate disproportionality that arises from viewer base.

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

The Artist’s Toolbox: Essential Video Tips for Musicians on YouTube

15 YouTube Video Ideas for Musicians

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you’re a musician who wants the world to hear your music, getting your music on YouTube is a must! By uploading your work onto the world’s most popular video platform, you talent has the potential to reach millions of listeners. Here are fifteen YouTube video ideas you can use to share your music.

Polish Your YouTube Music Videos with Filmora

Filmora features plentiful video and audio editing tools, which allows you to cut out unwanted clips, remove the background noise , change the video and audio speed. The tutorial below shows you how to create a split-screen video with fun with the split-screen presets in Filmora.

1. Live Performance

Raw talent that is unedited and uncut can make a huge impact on your audience. In the above video, William Singe and Alex Aiono perform a live mashup from beginning to end without stopping. This kind of all-in-one-take performance is even more impressive when it is flawless. If you’ve got what it takes to perform your music from beginning to end without stopping, try recording yourself doing a live performance.

2. Cover A Classic Song

Although you might gain a lot of views in the short-run by covering a popular song that is currently in the top charts, you may find that your views will drop significantly in a few years when the song loses its relevance in pop culture. On the other hand, classic songs are timeless and performing them may even pleasantly evoke nostalgia to many listeners. In the video above, Daniela Andrade and HanByul Kang beautifully cover the 1934 jazz classic “Stars Fell on Alabama.” Do you have any favorite old classics?

3. Cover a Popular Song With Your Own Lyrics

As mentioned above, covering a popular song that is currently in the top charts can bring in a lot of views. But since many people do just straight covers of songs, you’ll find yourself competing for views against many other musicians if you do the same. Creatively rewriting the lyrics of the song you choose to cover is one way you can set your cover apart from all the others out there. In the above video, the performer creatively sings a cover of MAGIC!’s “Rude” from the perspective of the father in the song.

4. Cover a Popular Song In a Different Genre

Another way to set your cover apart from all the other many covers out there is to change up the genre. Whether or not everyone likes the genre you choose, it’s still undoubtedly interesting to hear a familiar song in such a different way. Postmodern Jukebox transforms a lot of current songs into old genres of music. Check out their jazzy version of Meghan Trainor’s “All About That Bass.”

5. Show Your Musical Adaptability Through Many Genres

Professional musicians mostly adhere to fewer genres of music so that they don’t leave their listeners confused about who they are as a musician. This, at times, can get quite predictable and boring. Switching between multiple genres can be refreshingly interesting, especially if it’s many genres in one video. Rapper Mac Lethal explores 27 styles of rap in the above video.

6. Cover a Popular Song With a Musical Instrument (Or With Several If You Know How To Play More Than One)

If you cover a popular song with a musical instrument, you not only have the potential to gain many views from people searching up your song, but you also have the potential to gain many views from people searching up your instrument. In the above video, Lily Liu performs “See You Again” on her Zither/Guzheng.

7. Play Your Musical Instrument In a Unique Way

In much of the same way that performing a familiar song in a different genre can be refreshingly interesting, playing a familiar musical instrument in a different way can have the same effect. The above video is a YouTube classic video featuring Greg Pattillo playing his flute while simultaneously beatboxing.

8. Cover a Popular Song Using Odd (Non-Musical) Objects

Since music is a combination of notes, you can practically create music out of anything that has a pitch, which is everything that makes a sound. With the power of editing and pitch manipulation, you can create fascinating instrumental covers like Andrew Huang’s 99 Red Balloons.

9. Transform Non-Melodic Speech Into Music

There’s a lot you can do with music creation when you have access to software pitch manipulation. One of those things you can do is transform non-melodic speech into music. In the above video, many different clips of Donald Trump have been edited together to recreate Camila Cabello’s hit song “Havana.”

10. Produce a Remix

Most of the ideas we mention in this list have to do with taking something already existing and transforming it into something new. Similarly, a remix is a transformative musical piece. But rather than performing your music in a different and interesting way, remixing involves producing digital music using music production software. In the above video, C2C remixes Stevie Wonder’s “Superstition.”

11. Produce a Mashup

Unlike a medley where you perform one song and then move onto the next in a sequential manner, in a mashup you blend parts and fragments of songs together in a non-sequential manner, oftentimes overlapping parts that belong to different songs (vocals from one song over the instrumental of another song). In order to do this in a way that ends up not sounding like a jumbled mess, you need to make sure all the parts you’re mixing together are not only in the same tempo, but also in the same key. My mashups have been shared all over the world.

12. Make An Acapella Arrangement

Most songs on the radio have all kinds of different sounds going on that it can be difficult to just appreciate and enjoy the sound of the human voice. Acapella arrangements, on the other hand, attempt to recreate music with just the voice. Your own voice is a musical instrument that you can use in so many different ways to make all kinds of unique sounds. Mike Tompkins is someone who has made his mark on YouTube as an acapella musician.

13. Impersonate Celebrities

If you’re a musician who also happens to be good at doing impersonations of celebrities, recording yourself performing a song in different voices that others are familiar with can be a huge hit. In the above video, Yanina Chiesa performs a medley of songs featuring 15 different celebrity singers.

14. Music Tutorial

YouTube is the go-to place for many people who want to learn how to do something, including music. In the above video, Anna-Maria Hefele explains how polyphonic overtone singing works.

15. Make A Song So Bad, It Just Might Go Viral

Making music that’s so bad that it goes viral is not as easy as you might think. When it comes to bad quality material, there’s probably more of those on YouTube than there is good quality material. Your music will have to be extra bad in order to stand out among the competition. Rebecca Black’s “Friday” is a notable example of this last YouTube video idea.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you’re a musician who wants the world to hear your music, getting your music on YouTube is a must! By uploading your work onto the world’s most popular video platform, you talent has the potential to reach millions of listeners. Here are fifteen YouTube video ideas you can use to share your music.

Polish Your YouTube Music Videos with Filmora

Filmora features plentiful video and audio editing tools, which allows you to cut out unwanted clips, remove the background noise , change the video and audio speed. The tutorial below shows you how to create a split-screen video with fun with the split-screen presets in Filmora.

1. Live Performance

Raw talent that is unedited and uncut can make a huge impact on your audience. In the above video, William Singe and Alex Aiono perform a live mashup from beginning to end without stopping. This kind of all-in-one-take performance is even more impressive when it is flawless. If you’ve got what it takes to perform your music from beginning to end without stopping, try recording yourself doing a live performance.

2. Cover A Classic Song

Although you might gain a lot of views in the short-run by covering a popular song that is currently in the top charts, you may find that your views will drop significantly in a few years when the song loses its relevance in pop culture. On the other hand, classic songs are timeless and performing them may even pleasantly evoke nostalgia to many listeners. In the video above, Daniela Andrade and HanByul Kang beautifully cover the 1934 jazz classic “Stars Fell on Alabama.” Do you have any favorite old classics?

3. Cover a Popular Song With Your Own Lyrics

As mentioned above, covering a popular song that is currently in the top charts can bring in a lot of views. But since many people do just straight covers of songs, you’ll find yourself competing for views against many other musicians if you do the same. Creatively rewriting the lyrics of the song you choose to cover is one way you can set your cover apart from all the others out there. In the above video, the performer creatively sings a cover of MAGIC!’s “Rude” from the perspective of the father in the song.

4. Cover a Popular Song In a Different Genre

Another way to set your cover apart from all the other many covers out there is to change up the genre. Whether or not everyone likes the genre you choose, it’s still undoubtedly interesting to hear a familiar song in such a different way. Postmodern Jukebox transforms a lot of current songs into old genres of music. Check out their jazzy version of Meghan Trainor’s “All About That Bass.”

5. Show Your Musical Adaptability Through Many Genres

Professional musicians mostly adhere to fewer genres of music so that they don’t leave their listeners confused about who they are as a musician. This, at times, can get quite predictable and boring. Switching between multiple genres can be refreshingly interesting, especially if it’s many genres in one video. Rapper Mac Lethal explores 27 styles of rap in the above video.

6. Cover a Popular Song With a Musical Instrument (Or With Several If You Know How To Play More Than One)

If you cover a popular song with a musical instrument, you not only have the potential to gain many views from people searching up your song, but you also have the potential to gain many views from people searching up your instrument. In the above video, Lily Liu performs “See You Again” on her Zither/Guzheng.

7. Play Your Musical Instrument In a Unique Way

In much of the same way that performing a familiar song in a different genre can be refreshingly interesting, playing a familiar musical instrument in a different way can have the same effect. The above video is a YouTube classic video featuring Greg Pattillo playing his flute while simultaneously beatboxing.

8. Cover a Popular Song Using Odd (Non-Musical) Objects

Since music is a combination of notes, you can practically create music out of anything that has a pitch, which is everything that makes a sound. With the power of editing and pitch manipulation, you can create fascinating instrumental covers like Andrew Huang’s 99 Red Balloons.

9. Transform Non-Melodic Speech Into Music

There’s a lot you can do with music creation when you have access to software pitch manipulation. One of those things you can do is transform non-melodic speech into music. In the above video, many different clips of Donald Trump have been edited together to recreate Camila Cabello’s hit song “Havana.”

10. Produce a Remix

Most of the ideas we mention in this list have to do with taking something already existing and transforming it into something new. Similarly, a remix is a transformative musical piece. But rather than performing your music in a different and interesting way, remixing involves producing digital music using music production software. In the above video, C2C remixes Stevie Wonder’s “Superstition.”

11. Produce a Mashup

Unlike a medley where you perform one song and then move onto the next in a sequential manner, in a mashup you blend parts and fragments of songs together in a non-sequential manner, oftentimes overlapping parts that belong to different songs (vocals from one song over the instrumental of another song). In order to do this in a way that ends up not sounding like a jumbled mess, you need to make sure all the parts you’re mixing together are not only in the same tempo, but also in the same key. My mashups have been shared all over the world.

12. Make An Acapella Arrangement

Most songs on the radio have all kinds of different sounds going on that it can be difficult to just appreciate and enjoy the sound of the human voice. Acapella arrangements, on the other hand, attempt to recreate music with just the voice. Your own voice is a musical instrument that you can use in so many different ways to make all kinds of unique sounds. Mike Tompkins is someone who has made his mark on YouTube as an acapella musician.

13. Impersonate Celebrities

If you’re a musician who also happens to be good at doing impersonations of celebrities, recording yourself performing a song in different voices that others are familiar with can be a huge hit. In the above video, Yanina Chiesa performs a medley of songs featuring 15 different celebrity singers.

14. Music Tutorial

YouTube is the go-to place for many people who want to learn how to do something, including music. In the above video, Anna-Maria Hefele explains how polyphonic overtone singing works.

15. Make A Song So Bad, It Just Might Go Viral

Making music that’s so bad that it goes viral is not as easy as you might think. When it comes to bad quality material, there’s probably more of those on YouTube than there is good quality material. Your music will have to be extra bad in order to stand out among the competition. Rebecca Black’s “Friday” is a notable example of this last YouTube video idea.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you’re a musician who wants the world to hear your music, getting your music on YouTube is a must! By uploading your work onto the world’s most popular video platform, you talent has the potential to reach millions of listeners. Here are fifteen YouTube video ideas you can use to share your music.

Polish Your YouTube Music Videos with Filmora

Filmora features plentiful video and audio editing tools, which allows you to cut out unwanted clips, remove the background noise , change the video and audio speed. The tutorial below shows you how to create a split-screen video with fun with the split-screen presets in Filmora.

1. Live Performance

Raw talent that is unedited and uncut can make a huge impact on your audience. In the above video, William Singe and Alex Aiono perform a live mashup from beginning to end without stopping. This kind of all-in-one-take performance is even more impressive when it is flawless. If you’ve got what it takes to perform your music from beginning to end without stopping, try recording yourself doing a live performance.

2. Cover A Classic Song

Although you might gain a lot of views in the short-run by covering a popular song that is currently in the top charts, you may find that your views will drop significantly in a few years when the song loses its relevance in pop culture. On the other hand, classic songs are timeless and performing them may even pleasantly evoke nostalgia to many listeners. In the video above, Daniela Andrade and HanByul Kang beautifully cover the 1934 jazz classic “Stars Fell on Alabama.” Do you have any favorite old classics?

3. Cover a Popular Song With Your Own Lyrics

As mentioned above, covering a popular song that is currently in the top charts can bring in a lot of views. But since many people do just straight covers of songs, you’ll find yourself competing for views against many other musicians if you do the same. Creatively rewriting the lyrics of the song you choose to cover is one way you can set your cover apart from all the others out there. In the above video, the performer creatively sings a cover of MAGIC!’s “Rude” from the perspective of the father in the song.

4. Cover a Popular Song In a Different Genre

Another way to set your cover apart from all the other many covers out there is to change up the genre. Whether or not everyone likes the genre you choose, it’s still undoubtedly interesting to hear a familiar song in such a different way. Postmodern Jukebox transforms a lot of current songs into old genres of music. Check out their jazzy version of Meghan Trainor’s “All About That Bass.”

5. Show Your Musical Adaptability Through Many Genres

Professional musicians mostly adhere to fewer genres of music so that they don’t leave their listeners confused about who they are as a musician. This, at times, can get quite predictable and boring. Switching between multiple genres can be refreshingly interesting, especially if it’s many genres in one video. Rapper Mac Lethal explores 27 styles of rap in the above video.

6. Cover a Popular Song With a Musical Instrument (Or With Several If You Know How To Play More Than One)

If you cover a popular song with a musical instrument, you not only have the potential to gain many views from people searching up your song, but you also have the potential to gain many views from people searching up your instrument. In the above video, Lily Liu performs “See You Again” on her Zither/Guzheng.

7. Play Your Musical Instrument In a Unique Way

In much of the same way that performing a familiar song in a different genre can be refreshingly interesting, playing a familiar musical instrument in a different way can have the same effect. The above video is a YouTube classic video featuring Greg Pattillo playing his flute while simultaneously beatboxing.

8. Cover a Popular Song Using Odd (Non-Musical) Objects

Since music is a combination of notes, you can practically create music out of anything that has a pitch, which is everything that makes a sound. With the power of editing and pitch manipulation, you can create fascinating instrumental covers like Andrew Huang’s 99 Red Balloons.

9. Transform Non-Melodic Speech Into Music

There’s a lot you can do with music creation when you have access to software pitch manipulation. One of those things you can do is transform non-melodic speech into music. In the above video, many different clips of Donald Trump have been edited together to recreate Camila Cabello’s hit song “Havana.”

10. Produce a Remix

Most of the ideas we mention in this list have to do with taking something already existing and transforming it into something new. Similarly, a remix is a transformative musical piece. But rather than performing your music in a different and interesting way, remixing involves producing digital music using music production software. In the above video, C2C remixes Stevie Wonder’s “Superstition.”

11. Produce a Mashup

Unlike a medley where you perform one song and then move onto the next in a sequential manner, in a mashup you blend parts and fragments of songs together in a non-sequential manner, oftentimes overlapping parts that belong to different songs (vocals from one song over the instrumental of another song). In order to do this in a way that ends up not sounding like a jumbled mess, you need to make sure all the parts you’re mixing together are not only in the same tempo, but also in the same key. My mashups have been shared all over the world.

12. Make An Acapella Arrangement

Most songs on the radio have all kinds of different sounds going on that it can be difficult to just appreciate and enjoy the sound of the human voice. Acapella arrangements, on the other hand, attempt to recreate music with just the voice. Your own voice is a musical instrument that you can use in so many different ways to make all kinds of unique sounds. Mike Tompkins is someone who has made his mark on YouTube as an acapella musician.

13. Impersonate Celebrities

If you’re a musician who also happens to be good at doing impersonations of celebrities, recording yourself performing a song in different voices that others are familiar with can be a huge hit. In the above video, Yanina Chiesa performs a medley of songs featuring 15 different celebrity singers.

14. Music Tutorial

YouTube is the go-to place for many people who want to learn how to do something, including music. In the above video, Anna-Maria Hefele explains how polyphonic overtone singing works.

15. Make A Song So Bad, It Just Might Go Viral

Making music that’s so bad that it goes viral is not as easy as you might think. When it comes to bad quality material, there’s probably more of those on YouTube than there is good quality material. Your music will have to be extra bad in order to stand out among the competition. Rebecca Black’s “Friday” is a notable example of this last YouTube video idea.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you’re a musician who wants the world to hear your music, getting your music on YouTube is a must! By uploading your work onto the world’s most popular video platform, you talent has the potential to reach millions of listeners. Here are fifteen YouTube video ideas you can use to share your music.

Polish Your YouTube Music Videos with Filmora

Filmora features plentiful video and audio editing tools, which allows you to cut out unwanted clips, remove the background noise , change the video and audio speed. The tutorial below shows you how to create a split-screen video with fun with the split-screen presets in Filmora.

1. Live Performance

Raw talent that is unedited and uncut can make a huge impact on your audience. In the above video, William Singe and Alex Aiono perform a live mashup from beginning to end without stopping. This kind of all-in-one-take performance is even more impressive when it is flawless. If you’ve got what it takes to perform your music from beginning to end without stopping, try recording yourself doing a live performance.

2. Cover A Classic Song

Although you might gain a lot of views in the short-run by covering a popular song that is currently in the top charts, you may find that your views will drop significantly in a few years when the song loses its relevance in pop culture. On the other hand, classic songs are timeless and performing them may even pleasantly evoke nostalgia to many listeners. In the video above, Daniela Andrade and HanByul Kang beautifully cover the 1934 jazz classic “Stars Fell on Alabama.” Do you have any favorite old classics?

3. Cover a Popular Song With Your Own Lyrics

As mentioned above, covering a popular song that is currently in the top charts can bring in a lot of views. But since many people do just straight covers of songs, you’ll find yourself competing for views against many other musicians if you do the same. Creatively rewriting the lyrics of the song you choose to cover is one way you can set your cover apart from all the others out there. In the above video, the performer creatively sings a cover of MAGIC!’s “Rude” from the perspective of the father in the song.

4. Cover a Popular Song In a Different Genre

Another way to set your cover apart from all the other many covers out there is to change up the genre. Whether or not everyone likes the genre you choose, it’s still undoubtedly interesting to hear a familiar song in such a different way. Postmodern Jukebox transforms a lot of current songs into old genres of music. Check out their jazzy version of Meghan Trainor’s “All About That Bass.”

5. Show Your Musical Adaptability Through Many Genres

Professional musicians mostly adhere to fewer genres of music so that they don’t leave their listeners confused about who they are as a musician. This, at times, can get quite predictable and boring. Switching between multiple genres can be refreshingly interesting, especially if it’s many genres in one video. Rapper Mac Lethal explores 27 styles of rap in the above video.

6. Cover a Popular Song With a Musical Instrument (Or With Several If You Know How To Play More Than One)

If you cover a popular song with a musical instrument, you not only have the potential to gain many views from people searching up your song, but you also have the potential to gain many views from people searching up your instrument. In the above video, Lily Liu performs “See You Again” on her Zither/Guzheng.

7. Play Your Musical Instrument In a Unique Way

In much of the same way that performing a familiar song in a different genre can be refreshingly interesting, playing a familiar musical instrument in a different way can have the same effect. The above video is a YouTube classic video featuring Greg Pattillo playing his flute while simultaneously beatboxing.

8. Cover a Popular Song Using Odd (Non-Musical) Objects

Since music is a combination of notes, you can practically create music out of anything that has a pitch, which is everything that makes a sound. With the power of editing and pitch manipulation, you can create fascinating instrumental covers like Andrew Huang’s 99 Red Balloons.

9. Transform Non-Melodic Speech Into Music

There’s a lot you can do with music creation when you have access to software pitch manipulation. One of those things you can do is transform non-melodic speech into music. In the above video, many different clips of Donald Trump have been edited together to recreate Camila Cabello’s hit song “Havana.”

10. Produce a Remix

Most of the ideas we mention in this list have to do with taking something already existing and transforming it into something new. Similarly, a remix is a transformative musical piece. But rather than performing your music in a different and interesting way, remixing involves producing digital music using music production software. In the above video, C2C remixes Stevie Wonder’s “Superstition.”

11. Produce a Mashup

Unlike a medley where you perform one song and then move onto the next in a sequential manner, in a mashup you blend parts and fragments of songs together in a non-sequential manner, oftentimes overlapping parts that belong to different songs (vocals from one song over the instrumental of another song). In order to do this in a way that ends up not sounding like a jumbled mess, you need to make sure all the parts you’re mixing together are not only in the same tempo, but also in the same key. My mashups have been shared all over the world.

12. Make An Acapella Arrangement

Most songs on the radio have all kinds of different sounds going on that it can be difficult to just appreciate and enjoy the sound of the human voice. Acapella arrangements, on the other hand, attempt to recreate music with just the voice. Your own voice is a musical instrument that you can use in so many different ways to make all kinds of unique sounds. Mike Tompkins is someone who has made his mark on YouTube as an acapella musician.

13. Impersonate Celebrities

If you’re a musician who also happens to be good at doing impersonations of celebrities, recording yourself performing a song in different voices that others are familiar with can be a huge hit. In the above video, Yanina Chiesa performs a medley of songs featuring 15 different celebrity singers.

14. Music Tutorial

YouTube is the go-to place for many people who want to learn how to do something, including music. In the above video, Anna-Maria Hefele explains how polyphonic overtone singing works.

15. Make A Song So Bad, It Just Might Go Viral

Making music that’s so bad that it goes viral is not as easy as you might think. When it comes to bad quality material, there’s probably more of those on YouTube than there is good quality material. Your music will have to be extra bad in order to stand out among the competition. Rebecca Black’s “Friday” is a notable example of this last YouTube video idea.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett