SMART Video Tactics for Small Enterprises

[Infographic] Social Video Marketing Tips for Small Business

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Audio Matters: Ensuring Excellent Sound in Your YouTube Shots

10 Tips For Shooting Profesional YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

We have mentioned before about the equipment you should have to start your YouTube video shooting , however, being methodical in your approach to the video making process and knowing exactly what and where you are going to stage and record will increase the quality of the content. Focus on the technical aspects of your YouTube video before you actually start shooting and strive to be well prepared for all the challenges a day on the set may bring.

These and other useful tips may help you make better videos for your YouTube channel, so let’s explore different ways of improving your video making skills.

10 Tips for Shooting Better YouTube Videos

All videographers agree that you shouldn’t come to the set unprepared. Everything has to be in its place, no matter how insignificant it may seem, because a tiny detail can completely ruin the shot or even an entire day of work. These tips are going to help you avoid common mistakes, inexperienced video producers often make.

1. Write the Script

Everything starts with a script, at least in the cinematography world. You don’t have to write long, detailed descriptions of all scenes, just make a short note of every scene, what is being said in the shot, on-screen actions, camera positions, and so on. By doing this, you’ll save yourself a lot of valuable time, you can then dedicate to other burning issues on the set. Besides, knowing what you are going to say throughout the video so you don’t have to improvise all the time is going to help you feel more relaxed in front of a camera.

2. Build the Set (Lighting included)

Don’t leave anything to chance. You should control everything that is going to be in the shot, so avoid working at locations you can’t at least partially control. Shooting in studio-like conditions will enable you to carefully select the scenography and to design light so it matches the scene perfectly. The actors must always be clearly visible to the audience, which is why you need to pay attention to where they are located in the shot and how much light you have in that part of the shot.

3. Keep Your Batteries Charged

There is nothing more frustrating than arriving at the set anxious to start shooting just to find out that the batteries are empty. Charge the batteries at the end of each day on the set, because the chances are that you are going to need them early in the morning. Always have several spare batteries with you, so even if one battery is empty you have the replacement ready. You can also prolong the battery life by switching the camera off when you are not recording.

4. Do a Microphone Check

Capturing audio with an external microphone drastically increases the quality of the sound in your videos. That’s why making absolutely sure that all cables are connected and that the microphone is perfectly placed is paramount if you want to get the sound right. The host or the hosts of the video must be at the right distance from the microphone, usually, the length of their fist with the thumb and pinky finger extended, but this can vary a few inches to either side.

Check out the best microphone for YouTuber in 2018

5. Pay Attention to The Shot Composition

The rule of thirds is a common composition principle used by videographers to create balanced and unified images. The rule suggests that the subjects in a shot should be placed at the intersections of the lines that divide the screen. Most digital cameras have a grid that makes using the rule of thirds quite simple because you can easily see when the subjects in the shot are not positioned correctly.

This is just one of many shot composition techniques you have at your disposal, and as you gain more experience you’ll learn how to combine them and get aesthetically pleasing results.

6. Always Record Videos in Landscape Mode

Posting vertically oriented videos to your YouTube channel will make you look unprofessional because portrait mode is never used for capturing videos. YouTubers who record their videos with Smartphones are more likely to fall into this trap, but all you need to do to avoid this is remember to hold the device horizontally.

By switching to portrait mode, you’ll be cropping the frame in a way, so you might unknowingly end up removing parts of the shot you wanted to record.

In case that you want to convert your portrait video to landscape, do not miss this article about How to Convert A Portrait Video to Landscape.

7. Eliminate The Background Noises

Professional microphones can pick up even the softest sounds, that might prove difficult to remove in the post-production. You can reduce the noise levels in your videos by using shotgun microphones that only capture sounds that come directly into the microphone, or by using the omnidirectional mic to eliminate the wind if you’re shooting on an outdoor location.

Background noises can be particularly unpleasant when recording narration, because the viewers of the video may not want to watch it until the end if they can’t hear what the person in the video is saying.

If it is hard for you to record your YouTube video in quite environment, you can remove the background noise by using some video editing software. For YouTubers, we recommend you to try Wondershare Filmora to de-noise. Check the video below about how to remove background noise with one click.

8. Keep The Shot in Focus

You can always keep the shot in focus by simply enabling the autofocus feature, but if you do so you won’t be able to control where the focus is going to be. Pulling focus manually is an art that takes years to master, and you have to keep practicing it as much as you can in order to become good at it.

The best way to deal with out of focus shots is to avoid shooting scenes that include a lot of action because you won’t have to pull focus that often.

9. Put The Camera on a Tripod

The footage you produce should be smooth and free of camera shakes. All video cameras pick up vibrations easily, so even the slightest movement or impact can ruin a shot. Putting the camera on a tripod is one of the best ways to stabilize the shot and avoid camera shaking.

In addition, a tripod enables you to maintain image stability even when shooting form lower or upper angles, something that cannot be achieved by simply holding the camera.

We have chosen some of the best tripods that you can use for starting a YouTube vlogging Video shooting . If you are using a 4K camera, here are some tripods that you can use for your 4K Cameras .

10. Find The Best Angle

Every scene has its perfect angle, you just have to find it. This job is much easier if you have already built the set and adjusted the lighting before approaching the shot selection process because it will allow you to know exactly where the camera should be.

The camera position depends on a number of factors, including the video’s aesthetics or the action that takes place in the shot, and you have to go through this process for each shot in your video.

Read More to Get : How to Download YouTube Videos without Any Software Easily >>

Conclusion

Hopefully, the tips we provided in this article are going to help you create better YouTube videos. There are hundreds of tricks you’ll have to learn as your skills become more polished, but sometimes just paying attention to the basic rules of videography is more than enough to create a stunning video.

Leave a comment and let us know which tips helped you the most or tell us which useful tips we failed to mention in this article.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

We have mentioned before about the equipment you should have to start your YouTube video shooting , however, being methodical in your approach to the video making process and knowing exactly what and where you are going to stage and record will increase the quality of the content. Focus on the technical aspects of your YouTube video before you actually start shooting and strive to be well prepared for all the challenges a day on the set may bring.

These and other useful tips may help you make better videos for your YouTube channel, so let’s explore different ways of improving your video making skills.

10 Tips for Shooting Better YouTube Videos

All videographers agree that you shouldn’t come to the set unprepared. Everything has to be in its place, no matter how insignificant it may seem, because a tiny detail can completely ruin the shot or even an entire day of work. These tips are going to help you avoid common mistakes, inexperienced video producers often make.

1. Write the Script

Everything starts with a script, at least in the cinematography world. You don’t have to write long, detailed descriptions of all scenes, just make a short note of every scene, what is being said in the shot, on-screen actions, camera positions, and so on. By doing this, you’ll save yourself a lot of valuable time, you can then dedicate to other burning issues on the set. Besides, knowing what you are going to say throughout the video so you don’t have to improvise all the time is going to help you feel more relaxed in front of a camera.

2. Build the Set (Lighting included)

Don’t leave anything to chance. You should control everything that is going to be in the shot, so avoid working at locations you can’t at least partially control. Shooting in studio-like conditions will enable you to carefully select the scenography and to design light so it matches the scene perfectly. The actors must always be clearly visible to the audience, which is why you need to pay attention to where they are located in the shot and how much light you have in that part of the shot.

3. Keep Your Batteries Charged

There is nothing more frustrating than arriving at the set anxious to start shooting just to find out that the batteries are empty. Charge the batteries at the end of each day on the set, because the chances are that you are going to need them early in the morning. Always have several spare batteries with you, so even if one battery is empty you have the replacement ready. You can also prolong the battery life by switching the camera off when you are not recording.

4. Do a Microphone Check

Capturing audio with an external microphone drastically increases the quality of the sound in your videos. That’s why making absolutely sure that all cables are connected and that the microphone is perfectly placed is paramount if you want to get the sound right. The host or the hosts of the video must be at the right distance from the microphone, usually, the length of their fist with the thumb and pinky finger extended, but this can vary a few inches to either side.

Check out the best microphone for YouTuber in 2018

5. Pay Attention to The Shot Composition

The rule of thirds is a common composition principle used by videographers to create balanced and unified images. The rule suggests that the subjects in a shot should be placed at the intersections of the lines that divide the screen. Most digital cameras have a grid that makes using the rule of thirds quite simple because you can easily see when the subjects in the shot are not positioned correctly.

This is just one of many shot composition techniques you have at your disposal, and as you gain more experience you’ll learn how to combine them and get aesthetically pleasing results.

6. Always Record Videos in Landscape Mode

Posting vertically oriented videos to your YouTube channel will make you look unprofessional because portrait mode is never used for capturing videos. YouTubers who record their videos with Smartphones are more likely to fall into this trap, but all you need to do to avoid this is remember to hold the device horizontally.

By switching to portrait mode, you’ll be cropping the frame in a way, so you might unknowingly end up removing parts of the shot you wanted to record.

In case that you want to convert your portrait video to landscape, do not miss this article about How to Convert A Portrait Video to Landscape.

7. Eliminate The Background Noises

Professional microphones can pick up even the softest sounds, that might prove difficult to remove in the post-production. You can reduce the noise levels in your videos by using shotgun microphones that only capture sounds that come directly into the microphone, or by using the omnidirectional mic to eliminate the wind if you’re shooting on an outdoor location.

Background noises can be particularly unpleasant when recording narration, because the viewers of the video may not want to watch it until the end if they can’t hear what the person in the video is saying.

If it is hard for you to record your YouTube video in quite environment, you can remove the background noise by using some video editing software. For YouTubers, we recommend you to try Wondershare Filmora to de-noise. Check the video below about how to remove background noise with one click.

8. Keep The Shot in Focus

You can always keep the shot in focus by simply enabling the autofocus feature, but if you do so you won’t be able to control where the focus is going to be. Pulling focus manually is an art that takes years to master, and you have to keep practicing it as much as you can in order to become good at it.

The best way to deal with out of focus shots is to avoid shooting scenes that include a lot of action because you won’t have to pull focus that often.

9. Put The Camera on a Tripod

The footage you produce should be smooth and free of camera shakes. All video cameras pick up vibrations easily, so even the slightest movement or impact can ruin a shot. Putting the camera on a tripod is one of the best ways to stabilize the shot and avoid camera shaking.

In addition, a tripod enables you to maintain image stability even when shooting form lower or upper angles, something that cannot be achieved by simply holding the camera.

We have chosen some of the best tripods that you can use for starting a YouTube vlogging Video shooting . If you are using a 4K camera, here are some tripods that you can use for your 4K Cameras .

10. Find The Best Angle

Every scene has its perfect angle, you just have to find it. This job is much easier if you have already built the set and adjusted the lighting before approaching the shot selection process because it will allow you to know exactly where the camera should be.

The camera position depends on a number of factors, including the video’s aesthetics or the action that takes place in the shot, and you have to go through this process for each shot in your video.

Read More to Get : How to Download YouTube Videos without Any Software Easily >>

Conclusion

Hopefully, the tips we provided in this article are going to help you create better YouTube videos. There are hundreds of tricks you’ll have to learn as your skills become more polished, but sometimes just paying attention to the basic rules of videography is more than enough to create a stunning video.

Leave a comment and let us know which tips helped you the most or tell us which useful tips we failed to mention in this article.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

We have mentioned before about the equipment you should have to start your YouTube video shooting , however, being methodical in your approach to the video making process and knowing exactly what and where you are going to stage and record will increase the quality of the content. Focus on the technical aspects of your YouTube video before you actually start shooting and strive to be well prepared for all the challenges a day on the set may bring.

These and other useful tips may help you make better videos for your YouTube channel, so let’s explore different ways of improving your video making skills.

10 Tips for Shooting Better YouTube Videos

All videographers agree that you shouldn’t come to the set unprepared. Everything has to be in its place, no matter how insignificant it may seem, because a tiny detail can completely ruin the shot or even an entire day of work. These tips are going to help you avoid common mistakes, inexperienced video producers often make.

1. Write the Script

Everything starts with a script, at least in the cinematography world. You don’t have to write long, detailed descriptions of all scenes, just make a short note of every scene, what is being said in the shot, on-screen actions, camera positions, and so on. By doing this, you’ll save yourself a lot of valuable time, you can then dedicate to other burning issues on the set. Besides, knowing what you are going to say throughout the video so you don’t have to improvise all the time is going to help you feel more relaxed in front of a camera.

2. Build the Set (Lighting included)

Don’t leave anything to chance. You should control everything that is going to be in the shot, so avoid working at locations you can’t at least partially control. Shooting in studio-like conditions will enable you to carefully select the scenography and to design light so it matches the scene perfectly. The actors must always be clearly visible to the audience, which is why you need to pay attention to where they are located in the shot and how much light you have in that part of the shot.

3. Keep Your Batteries Charged

There is nothing more frustrating than arriving at the set anxious to start shooting just to find out that the batteries are empty. Charge the batteries at the end of each day on the set, because the chances are that you are going to need them early in the morning. Always have several spare batteries with you, so even if one battery is empty you have the replacement ready. You can also prolong the battery life by switching the camera off when you are not recording.

4. Do a Microphone Check

Capturing audio with an external microphone drastically increases the quality of the sound in your videos. That’s why making absolutely sure that all cables are connected and that the microphone is perfectly placed is paramount if you want to get the sound right. The host or the hosts of the video must be at the right distance from the microphone, usually, the length of their fist with the thumb and pinky finger extended, but this can vary a few inches to either side.

Check out the best microphone for YouTuber in 2018

5. Pay Attention to The Shot Composition

The rule of thirds is a common composition principle used by videographers to create balanced and unified images. The rule suggests that the subjects in a shot should be placed at the intersections of the lines that divide the screen. Most digital cameras have a grid that makes using the rule of thirds quite simple because you can easily see when the subjects in the shot are not positioned correctly.

This is just one of many shot composition techniques you have at your disposal, and as you gain more experience you’ll learn how to combine them and get aesthetically pleasing results.

6. Always Record Videos in Landscape Mode

Posting vertically oriented videos to your YouTube channel will make you look unprofessional because portrait mode is never used for capturing videos. YouTubers who record their videos with Smartphones are more likely to fall into this trap, but all you need to do to avoid this is remember to hold the device horizontally.

By switching to portrait mode, you’ll be cropping the frame in a way, so you might unknowingly end up removing parts of the shot you wanted to record.

In case that you want to convert your portrait video to landscape, do not miss this article about How to Convert A Portrait Video to Landscape.

7. Eliminate The Background Noises

Professional microphones can pick up even the softest sounds, that might prove difficult to remove in the post-production. You can reduce the noise levels in your videos by using shotgun microphones that only capture sounds that come directly into the microphone, or by using the omnidirectional mic to eliminate the wind if you’re shooting on an outdoor location.

Background noises can be particularly unpleasant when recording narration, because the viewers of the video may not want to watch it until the end if they can’t hear what the person in the video is saying.

If it is hard for you to record your YouTube video in quite environment, you can remove the background noise by using some video editing software. For YouTubers, we recommend you to try Wondershare Filmora to de-noise. Check the video below about how to remove background noise with one click.

8. Keep The Shot in Focus

You can always keep the shot in focus by simply enabling the autofocus feature, but if you do so you won’t be able to control where the focus is going to be. Pulling focus manually is an art that takes years to master, and you have to keep practicing it as much as you can in order to become good at it.

The best way to deal with out of focus shots is to avoid shooting scenes that include a lot of action because you won’t have to pull focus that often.

9. Put The Camera on a Tripod

The footage you produce should be smooth and free of camera shakes. All video cameras pick up vibrations easily, so even the slightest movement or impact can ruin a shot. Putting the camera on a tripod is one of the best ways to stabilize the shot and avoid camera shaking.

In addition, a tripod enables you to maintain image stability even when shooting form lower or upper angles, something that cannot be achieved by simply holding the camera.

We have chosen some of the best tripods that you can use for starting a YouTube vlogging Video shooting . If you are using a 4K camera, here are some tripods that you can use for your 4K Cameras .

10. Find The Best Angle

Every scene has its perfect angle, you just have to find it. This job is much easier if you have already built the set and adjusted the lighting before approaching the shot selection process because it will allow you to know exactly where the camera should be.

The camera position depends on a number of factors, including the video’s aesthetics or the action that takes place in the shot, and you have to go through this process for each shot in your video.

Read More to Get : How to Download YouTube Videos without Any Software Easily >>

Conclusion

Hopefully, the tips we provided in this article are going to help you create better YouTube videos. There are hundreds of tricks you’ll have to learn as your skills become more polished, but sometimes just paying attention to the basic rules of videography is more than enough to create a stunning video.

Leave a comment and let us know which tips helped you the most or tell us which useful tips we failed to mention in this article.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

We have mentioned before about the equipment you should have to start your YouTube video shooting , however, being methodical in your approach to the video making process and knowing exactly what and where you are going to stage and record will increase the quality of the content. Focus on the technical aspects of your YouTube video before you actually start shooting and strive to be well prepared for all the challenges a day on the set may bring.

These and other useful tips may help you make better videos for your YouTube channel, so let’s explore different ways of improving your video making skills.

10 Tips for Shooting Better YouTube Videos

All videographers agree that you shouldn’t come to the set unprepared. Everything has to be in its place, no matter how insignificant it may seem, because a tiny detail can completely ruin the shot or even an entire day of work. These tips are going to help you avoid common mistakes, inexperienced video producers often make.

1. Write the Script

Everything starts with a script, at least in the cinematography world. You don’t have to write long, detailed descriptions of all scenes, just make a short note of every scene, what is being said in the shot, on-screen actions, camera positions, and so on. By doing this, you’ll save yourself a lot of valuable time, you can then dedicate to other burning issues on the set. Besides, knowing what you are going to say throughout the video so you don’t have to improvise all the time is going to help you feel more relaxed in front of a camera.

2. Build the Set (Lighting included)

Don’t leave anything to chance. You should control everything that is going to be in the shot, so avoid working at locations you can’t at least partially control. Shooting in studio-like conditions will enable you to carefully select the scenography and to design light so it matches the scene perfectly. The actors must always be clearly visible to the audience, which is why you need to pay attention to where they are located in the shot and how much light you have in that part of the shot.

3. Keep Your Batteries Charged

There is nothing more frustrating than arriving at the set anxious to start shooting just to find out that the batteries are empty. Charge the batteries at the end of each day on the set, because the chances are that you are going to need them early in the morning. Always have several spare batteries with you, so even if one battery is empty you have the replacement ready. You can also prolong the battery life by switching the camera off when you are not recording.

4. Do a Microphone Check

Capturing audio with an external microphone drastically increases the quality of the sound in your videos. That’s why making absolutely sure that all cables are connected and that the microphone is perfectly placed is paramount if you want to get the sound right. The host or the hosts of the video must be at the right distance from the microphone, usually, the length of their fist with the thumb and pinky finger extended, but this can vary a few inches to either side.

Check out the best microphone for YouTuber in 2018

5. Pay Attention to The Shot Composition

The rule of thirds is a common composition principle used by videographers to create balanced and unified images. The rule suggests that the subjects in a shot should be placed at the intersections of the lines that divide the screen. Most digital cameras have a grid that makes using the rule of thirds quite simple because you can easily see when the subjects in the shot are not positioned correctly.

This is just one of many shot composition techniques you have at your disposal, and as you gain more experience you’ll learn how to combine them and get aesthetically pleasing results.

6. Always Record Videos in Landscape Mode

Posting vertically oriented videos to your YouTube channel will make you look unprofessional because portrait mode is never used for capturing videos. YouTubers who record their videos with Smartphones are more likely to fall into this trap, but all you need to do to avoid this is remember to hold the device horizontally.

By switching to portrait mode, you’ll be cropping the frame in a way, so you might unknowingly end up removing parts of the shot you wanted to record.

In case that you want to convert your portrait video to landscape, do not miss this article about How to Convert A Portrait Video to Landscape.

7. Eliminate The Background Noises

Professional microphones can pick up even the softest sounds, that might prove difficult to remove in the post-production. You can reduce the noise levels in your videos by using shotgun microphones that only capture sounds that come directly into the microphone, or by using the omnidirectional mic to eliminate the wind if you’re shooting on an outdoor location.

Background noises can be particularly unpleasant when recording narration, because the viewers of the video may not want to watch it until the end if they can’t hear what the person in the video is saying.

If it is hard for you to record your YouTube video in quite environment, you can remove the background noise by using some video editing software. For YouTubers, we recommend you to try Wondershare Filmora to de-noise. Check the video below about how to remove background noise with one click.

8. Keep The Shot in Focus

You can always keep the shot in focus by simply enabling the autofocus feature, but if you do so you won’t be able to control where the focus is going to be. Pulling focus manually is an art that takes years to master, and you have to keep practicing it as much as you can in order to become good at it.

The best way to deal with out of focus shots is to avoid shooting scenes that include a lot of action because you won’t have to pull focus that often.

9. Put The Camera on a Tripod

The footage you produce should be smooth and free of camera shakes. All video cameras pick up vibrations easily, so even the slightest movement or impact can ruin a shot. Putting the camera on a tripod is one of the best ways to stabilize the shot and avoid camera shaking.

In addition, a tripod enables you to maintain image stability even when shooting form lower or upper angles, something that cannot be achieved by simply holding the camera.

We have chosen some of the best tripods that you can use for starting a YouTube vlogging Video shooting . If you are using a 4K camera, here are some tripods that you can use for your 4K Cameras .

10. Find The Best Angle

Every scene has its perfect angle, you just have to find it. This job is much easier if you have already built the set and adjusted the lighting before approaching the shot selection process because it will allow you to know exactly where the camera should be.

The camera position depends on a number of factors, including the video’s aesthetics or the action that takes place in the shot, and you have to go through this process for each shot in your video.

Read More to Get : How to Download YouTube Videos without Any Software Easily >>

Conclusion

Hopefully, the tips we provided in this article are going to help you create better YouTube videos. There are hundreds of tricks you’ll have to learn as your skills become more polished, but sometimes just paying attention to the basic rules of videography is more than enough to create a stunning video.

Leave a comment and let us know which tips helped you the most or tell us which useful tips we failed to mention in this article.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett