Snapshot Surprises: Yearly YT Stats & Trends in Graphics

Infographic - Mind Numbing YouTube Facts,Figures and Statistics

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Richard Bennett

Mar 27, 2024• Proven solutions

Since YouTube.com domain was first registered more than a decade ago, it has become one of the most used video sharing platforms on the planet. Former PayPal employees Chad Hurley, Steven Chen and Jawed Karim founded YouTube in 2005 and only a year later their platform was one of the world’s fastest growing websites, surpassing MySpace with more than 100 million video views in the July of the same year. It wasn’t long before YouTube was purchased by Google on November 13. 2006 and since then the world’s most popular video sharing platform has grown continuously.

In 2017, more than 500 hours of video content are being uploaded to YouTube each minute, and over 1.5 billion active users utilize it to share their memories, music they love, business ideas or anything else they feel strongly about. The following infographic will present some of the most interesting YouTube facts and statistics that will enable you to understand better one of the most popular websites ever created.

It’s hard to pick highlights from such an interesting and comprehensive read, but a couple of key stats shine out.

• YouTube has just 0,5 billion users less than Facebook

Mark Zuckerberg is perhaps one of the best-known business geniuses who made his fortune by creating the social network everyone wanted to be a part of. With more than 2 billion active users Facebook is the largest online community on the Internet today. YouTube has 1.5 billion active monthly users which makes it the second largest platform of its kind, well ahead of Instagram, LinkedIn or Twitter.

• People aged 24 to 44 watch the most videos on YouTube

This information isn’t particularly surprising since younger generations use the Internet more frequently than the older ones. 49% of all YouTube users are aged between 24 and 44, but this statistic will likely change in the future since YouTube’s popularity can only increase. What comes in as a surprise is the fact that men spend 24% more time on YouTube than women. Could it be that men are more interested in music, short videos or promotional business videos than women or perhaps, women are simply more practical and thus tend to spend less time aimlessly going through endless video content.

• 9% of the videos are taken down because of the copyright infringements

At one point in the early 2000’s, it seemed as if the copyright laws will be changed forever by the Internet. Since then countless initiatives have prevented YouTube users to view, upload or share content that they don’t have the permission to use. In 2017, 9% of all videos uploaded on YouTube are taken down by the copyright holders. This means that YouTubers must make sure that all content they upload is unique or that they at least have a permission to use it.

• An average person spends 40 minutes on YouTube each day

YouTube is probably one of the best pastimes the Internet can offer, and for that reason, a common person spends 40 minutes on YouTube per day. When you add an average life expectancy into the equation the math shows that during their lifetimes, people spend nearly 2 years on YouTube, or 1 year and 10 months to be exact.

• Pop music singers are the most popular celebrities on YouTube

Naturally, music is the most searched term on YouTube, and celebrities like Justin Bieber, Katy Perry or Rihana have millions of subscribers with billions of total video views. Unlike Facebook where the most popular celebrities are Christiano Ronaldo or Vin Diesel, an actor and a football player, YouTube stars are mostly musicians and Pop Culture icons whose music is available to fans across the globe because of this platform. Some of the historically most viewed videos on YouTube are Luis Fonsi’s Despacito, Psy’s Gangnam Style or Tayler Swift’s Shake it Off that all have a staggering amount of views.

Let us know what you think about these interesting facts about YouTube in the comments below and feel free to share this article with your friends and colleagues.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Since YouTube.com domain was first registered more than a decade ago, it has become one of the most used video sharing platforms on the planet. Former PayPal employees Chad Hurley, Steven Chen and Jawed Karim founded YouTube in 2005 and only a year later their platform was one of the world’s fastest growing websites, surpassing MySpace with more than 100 million video views in the July of the same year. It wasn’t long before YouTube was purchased by Google on November 13. 2006 and since then the world’s most popular video sharing platform has grown continuously.

In 2017, more than 500 hours of video content are being uploaded to YouTube each minute, and over 1.5 billion active users utilize it to share their memories, music they love, business ideas or anything else they feel strongly about. The following infographic will present some of the most interesting YouTube facts and statistics that will enable you to understand better one of the most popular websites ever created.

Click here


It’s hard to pick highlights from such an interesting and comprehensive read, but a couple of key stats shine out.

• YouTube has just 0,5 billion users less than Facebook

Mark Zuckerberg is perhaps one of the best-known business geniuses who made his fortune by creating the social network everyone wanted to be a part of. With more than 2 billion active users Facebook is the largest online community on the Internet today. YouTube has 1.5 billion active monthly users which makes it the second largest platform of its kind, well ahead of Instagram, LinkedIn or Twitter.

• People aged 24 to 44 watch the most videos on YouTube

This information isn’t particularly surprising since younger generations use the Internet more frequently than the older ones. 49% of all YouTube users are aged between 24 and 44, but this statistic will likely change in the future since YouTube’s popularity can only increase. What comes in as a surprise is the fact that men spend 24% more time on YouTube than women. Could it be that men are more interested in music, short videos or promotional business videos than women or perhaps, women are simply more practical and thus tend to spend less time aimlessly going through endless video content.

• 9% of the videos are taken down because of the copyright infringements

At one point in the early 2000’s, it seemed as if the copyright laws will be changed forever by the Internet. Since then countless initiatives have prevented YouTube users to view, upload or share content that they don’t have the permission to use. In 2017, 9% of all videos uploaded on YouTube are taken down by the copyright holders. This means that YouTubers must make sure that all content they upload is unique or that they at least have a permission to use it.

• An average person spends 40 minutes on YouTube each day

YouTube is probably one of the best pastimes the Internet can offer, and for that reason, a common person spends 40 minutes on YouTube per day. When you add an average life expectancy into the equation the math shows that during their lifetimes, people spend nearly 2 years on YouTube, or 1 year and 10 months to be exact.

• Pop music singers are the most popular celebrities on YouTube

Naturally, music is the most searched term on YouTube, and celebrities like Justin Bieber, Katy Perry or Rihana have millions of subscribers with billions of total video views. Unlike Facebook where the most popular celebrities are Christiano Ronaldo or Vin Diesel, an actor and a football player, YouTube stars are mostly musicians and Pop Culture icons whose music is available to fans across the globe because of this platform. Some of the historically most viewed videos on YouTube are Luis Fonsi’s Despacito, Psy’s Gangnam Style or Tayler Swift’s Shake it Off that all have a staggering amount of views.

Let us know what you think about these interesting facts about YouTube in the comments below and feel free to share this article with your friends and colleagues.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Since YouTube.com domain was first registered more than a decade ago, it has become one of the most used video sharing platforms on the planet. Former PayPal employees Chad Hurley, Steven Chen and Jawed Karim founded YouTube in 2005 and only a year later their platform was one of the world’s fastest growing websites, surpassing MySpace with more than 100 million video views in the July of the same year. It wasn’t long before YouTube was purchased by Google on November 13. 2006 and since then the world’s most popular video sharing platform has grown continuously.

In 2017, more than 500 hours of video content are being uploaded to YouTube each minute, and over 1.5 billion active users utilize it to share their memories, music they love, business ideas or anything else they feel strongly about. The following infographic will present some of the most interesting YouTube facts and statistics that will enable you to understand better one of the most popular websites ever created.

It’s hard to pick highlights from such an interesting and comprehensive read, but a couple of key stats shine out.

• YouTube has just 0,5 billion users less than Facebook

Mark Zuckerberg is perhaps one of the best-known business geniuses who made his fortune by creating the social network everyone wanted to be a part of. With more than 2 billion active users Facebook is the largest online community on the Internet today. YouTube has 1.5 billion active monthly users which makes it the second largest platform of its kind, well ahead of Instagram, LinkedIn or Twitter.

• People aged 24 to 44 watch the most videos on YouTube

This information isn’t particularly surprising since younger generations use the Internet more frequently than the older ones. 49% of all YouTube users are aged between 24 and 44, but this statistic will likely change in the future since YouTube’s popularity can only increase. What comes in as a surprise is the fact that men spend 24% more time on YouTube than women. Could it be that men are more interested in music, short videos or promotional business videos than women or perhaps, women are simply more practical and thus tend to spend less time aimlessly going through endless video content.

• 9% of the videos are taken down because of the copyright infringements

At one point in the early 2000’s, it seemed as if the copyright laws will be changed forever by the Internet. Since then countless initiatives have prevented YouTube users to view, upload or share content that they don’t have the permission to use. In 2017, 9% of all videos uploaded on YouTube are taken down by the copyright holders. This means that YouTubers must make sure that all content they upload is unique or that they at least have a permission to use it.

• An average person spends 40 minutes on YouTube each day

YouTube is probably one of the best pastimes the Internet can offer, and for that reason, a common person spends 40 minutes on YouTube per day. When you add an average life expectancy into the equation the math shows that during their lifetimes, people spend nearly 2 years on YouTube, or 1 year and 10 months to be exact.

• Pop music singers are the most popular celebrities on YouTube

Naturally, music is the most searched term on YouTube, and celebrities like Justin Bieber, Katy Perry or Rihana have millions of subscribers with billions of total video views. Unlike Facebook where the most popular celebrities are Christiano Ronaldo or Vin Diesel, an actor and a football player, YouTube stars are mostly musicians and Pop Culture icons whose music is available to fans across the globe because of this platform. Some of the historically most viewed videos on YouTube are Luis Fonsi’s Despacito, Psy’s Gangnam Style or Tayler Swift’s Shake it Off that all have a staggering amount of views.

Let us know what you think about these interesting facts about YouTube in the comments below and feel free to share this article with your friends and colleagues.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Since YouTube.com domain was first registered more than a decade ago, it has become one of the most used video sharing platforms on the planet. Former PayPal employees Chad Hurley, Steven Chen and Jawed Karim founded YouTube in 2005 and only a year later their platform was one of the world’s fastest growing websites, surpassing MySpace with more than 100 million video views in the July of the same year. It wasn’t long before YouTube was purchased by Google on November 13. 2006 and since then the world’s most popular video sharing platform has grown continuously.

In 2017, more than 500 hours of video content are being uploaded to YouTube each minute, and over 1.5 billion active users utilize it to share their memories, music they love, business ideas or anything else they feel strongly about. The following infographic will present some of the most interesting YouTube facts and statistics that will enable you to understand better one of the most popular websites ever created.

It’s hard to pick highlights from such an interesting and comprehensive read, but a couple of key stats shine out.

• YouTube has just 0,5 billion users less than Facebook

Mark Zuckerberg is perhaps one of the best-known business geniuses who made his fortune by creating the social network everyone wanted to be a part of. With more than 2 billion active users Facebook is the largest online community on the Internet today. YouTube has 1.5 billion active monthly users which makes it the second largest platform of its kind, well ahead of Instagram, LinkedIn or Twitter.

• People aged 24 to 44 watch the most videos on YouTube

This information isn’t particularly surprising since younger generations use the Internet more frequently than the older ones. 49% of all YouTube users are aged between 24 and 44, but this statistic will likely change in the future since YouTube’s popularity can only increase. What comes in as a surprise is the fact that men spend 24% more time on YouTube than women. Could it be that men are more interested in music, short videos or promotional business videos than women or perhaps, women are simply more practical and thus tend to spend less time aimlessly going through endless video content.

• 9% of the videos are taken down because of the copyright infringements

At one point in the early 2000’s, it seemed as if the copyright laws will be changed forever by the Internet. Since then countless initiatives have prevented YouTube users to view, upload or share content that they don’t have the permission to use. In 2017, 9% of all videos uploaded on YouTube are taken down by the copyright holders. This means that YouTubers must make sure that all content they upload is unique or that they at least have a permission to use it.

• An average person spends 40 minutes on YouTube each day

YouTube is probably one of the best pastimes the Internet can offer, and for that reason, a common person spends 40 minutes on YouTube per day. When you add an average life expectancy into the equation the math shows that during their lifetimes, people spend nearly 2 years on YouTube, or 1 year and 10 months to be exact.

• Pop music singers are the most popular celebrities on YouTube

Naturally, music is the most searched term on YouTube, and celebrities like Justin Bieber, Katy Perry or Rihana have millions of subscribers with billions of total video views. Unlike Facebook where the most popular celebrities are Christiano Ronaldo or Vin Diesel, an actor and a football player, YouTube stars are mostly musicians and Pop Culture icons whose music is available to fans across the globe because of this platform. Some of the historically most viewed videos on YouTube are Luis Fonsi’s Despacito, Psy’s Gangnam Style or Tayler Swift’s Shake it Off that all have a staggering amount of views.

Let us know what you think about these interesting facts about YouTube in the comments below and feel free to share this article with your friends and colleagues.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Digital Pioneer: How Jake Paul Mastered Youtube

Jake Paul’s YouTube Success Story - All You Need to Know

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

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How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

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Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

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Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

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Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Click here

### Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

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Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.

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Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

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What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

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There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

### Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

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Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett