Social Trends in Visual Forms, ‘23 Edition

Infographic - Social Media Trends

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Essentials of YouTube Gaming Livestreaming

How to Live Stream on YouTube Gaming?

Richard Bennett

Mar 27, 2024• Proven solutions

1. Live Stream on YouTube Gaming with OBS

You need to follow these simple Step s to use OBS for YouTube Live Streaming:

**Step 1:**First of all you need to login to your YouTube account. You might be aware of the fact that same YouTube account is used for YouTube gaming needs.

**Step 2:**Once entered inside your account then you need to visit the Go live streaming options and then from drop down menu simply choose Stream Now option.

**Step 3:**It is time to fill the details on screen; put impressive words for your live stream description so that it can grab attention of more viewers. Then select category as ‘Gaming’.

**Step 4:**Now you need to copy the stream key.

**Step 5:**Now open your OBS tool and then select YouTube as your active game streaming service. Users here need to paste that copied streaming key of Step 5 into the space provided on OBS settings page.

**Step 6:**It is time to make your desktop a video source.

**Step 7:**Once all these settings are completed then you need to hit the start streaming option.

**Step 8:**The service may take few seconds to bring your live on YouTube and after this small duration you will be connected to your channel with your streamed content. Then change your url from youtube.com to gaming.youtube.com

**Step 9:**You are all set to be live on your YouTube gaming profile.

2. Live Stream on YouTube with Elgato Game Capture HD

A: Basic Settings for Elgato Game Capture HD

The Step s below will help you to get ready for streaming with all basic settings that are required by Elgato Game Capture HD tool.

**Step 1:**First of all, you need to open your browser, search for Elgato Game Capture HD software on its official website and then download it for your system. Get it installed.

**Step 2:**Once installation process is complete then launch your software.

**Step 3:**Now you need to hit the add button on screen and select YouTube from drop down menu.

Step 4: It is time to sign in with your Google Account.

**Step 5:**After sign up process, allow the Elgato Game Capture tool to make connection with your YouTube account.

**Step 6:**Soon you will be able to access you account from Elgato platform.

**Step 7:**It is time to make adjustments for streaming settings.

B: Test your Bandwidth and make adjustments for Stream settings

It is essential to check speed of your internet connection during live streaming because if it goes slow then your content will become annoying to viewers and it will decay the reputation of your channel. So prefer to use following Step s to complete the basic settings and to test your internet connection.

**Step 1:**Open your browser and then visit the speedtest.net platform. You can also use other similar kind of websites to ensure the speed of your internet. Note that you will find a Bit Rate dial in the live streaming section, here you can make adjustments for bit rates to bring it to desired level.

**Step 2:**It is also possible to make customized settings for frame rate and resolution as per need of your stream content.

**Step 3:**One can also prefer to archive his streaming.

**Step 4:**As soon as you have completed all above settings then you need to hit the stream button on screen.

**Step 5:**Soon your software will ask you to select the event that you want to stream, choose your desired event and then press Ok. Soon you will be live on YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

1. Live Stream on YouTube Gaming with OBS

You need to follow these simple Step s to use OBS for YouTube Live Streaming:

**Step 1:**First of all you need to login to your YouTube account. You might be aware of the fact that same YouTube account is used for YouTube gaming needs.

**Step 2:**Once entered inside your account then you need to visit the Go live streaming options and then from drop down menu simply choose Stream Now option.

**Step 3:**It is time to fill the details on screen; put impressive words for your live stream description so that it can grab attention of more viewers. Then select category as ‘Gaming’.

**Step 4:**Now you need to copy the stream key.

**Step 5:**Now open your OBS tool and then select YouTube as your active game streaming service. Users here need to paste that copied streaming key of Step 5 into the space provided on OBS settings page.

**Step 6:**It is time to make your desktop a video source.

**Step 7:**Once all these settings are completed then you need to hit the start streaming option.

**Step 8:**The service may take few seconds to bring your live on YouTube and after this small duration you will be connected to your channel with your streamed content. Then change your url from youtube.com to gaming.youtube.com

**Step 9:**You are all set to be live on your YouTube gaming profile.

2. Live Stream on YouTube with Elgato Game Capture HD

A: Basic Settings for Elgato Game Capture HD

The Step s below will help you to get ready for streaming with all basic settings that are required by Elgato Game Capture HD tool.

**Step 1:**First of all, you need to open your browser, search for Elgato Game Capture HD software on its official website and then download it for your system. Get it installed.

**Step 2:**Once installation process is complete then launch your software.

**Step 3:**Now you need to hit the add button on screen and select YouTube from drop down menu.

Step 4: It is time to sign in with your Google Account.

**Step 5:**After sign up process, allow the Elgato Game Capture tool to make connection with your YouTube account.

**Step 6:**Soon you will be able to access you account from Elgato platform.

**Step 7:**It is time to make adjustments for streaming settings.

B: Test your Bandwidth and make adjustments for Stream settings

It is essential to check speed of your internet connection during live streaming because if it goes slow then your content will become annoying to viewers and it will decay the reputation of your channel. So prefer to use following Step s to complete the basic settings and to test your internet connection.

**Step 1:**Open your browser and then visit the speedtest.net platform. You can also use other similar kind of websites to ensure the speed of your internet. Note that you will find a Bit Rate dial in the live streaming section, here you can make adjustments for bit rates to bring it to desired level.

**Step 2:**It is also possible to make customized settings for frame rate and resolution as per need of your stream content.

**Step 3:**One can also prefer to archive his streaming.

**Step 4:**As soon as you have completed all above settings then you need to hit the stream button on screen.

**Step 5:**Soon your software will ask you to select the event that you want to stream, choose your desired event and then press Ok. Soon you will be live on YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

1. Live Stream on YouTube Gaming with OBS

You need to follow these simple Step s to use OBS for YouTube Live Streaming:

**Step 1:**First of all you need to login to your YouTube account. You might be aware of the fact that same YouTube account is used for YouTube gaming needs.

**Step 2:**Once entered inside your account then you need to visit the Go live streaming options and then from drop down menu simply choose Stream Now option.

**Step 3:**It is time to fill the details on screen; put impressive words for your live stream description so that it can grab attention of more viewers. Then select category as ‘Gaming’.

**Step 4:**Now you need to copy the stream key.

**Step 5:**Now open your OBS tool and then select YouTube as your active game streaming service. Users here need to paste that copied streaming key of Step 5 into the space provided on OBS settings page.

**Step 6:**It is time to make your desktop a video source.

**Step 7:**Once all these settings are completed then you need to hit the start streaming option.

**Step 8:**The service may take few seconds to bring your live on YouTube and after this small duration you will be connected to your channel with your streamed content. Then change your url from youtube.com to gaming.youtube.com

**Step 9:**You are all set to be live on your YouTube gaming profile.

2. Live Stream on YouTube with Elgato Game Capture HD

A: Basic Settings for Elgato Game Capture HD

The Step s below will help you to get ready for streaming with all basic settings that are required by Elgato Game Capture HD tool.

**Step 1:**First of all, you need to open your browser, search for Elgato Game Capture HD software on its official website and then download it for your system. Get it installed.

**Step 2:**Once installation process is complete then launch your software.

**Step 3:**Now you need to hit the add button on screen and select YouTube from drop down menu.

Step 4: It is time to sign in with your Google Account.

**Step 5:**After sign up process, allow the Elgato Game Capture tool to make connection with your YouTube account.

**Step 6:**Soon you will be able to access you account from Elgato platform.

**Step 7:**It is time to make adjustments for streaming settings.

B: Test your Bandwidth and make adjustments for Stream settings

It is essential to check speed of your internet connection during live streaming because if it goes slow then your content will become annoying to viewers and it will decay the reputation of your channel. So prefer to use following Step s to complete the basic settings and to test your internet connection.

**Step 1:**Open your browser and then visit the speedtest.net platform. You can also use other similar kind of websites to ensure the speed of your internet. Note that you will find a Bit Rate dial in the live streaming section, here you can make adjustments for bit rates to bring it to desired level.

**Step 2:**It is also possible to make customized settings for frame rate and resolution as per need of your stream content.

**Step 3:**One can also prefer to archive his streaming.

**Step 4:**As soon as you have completed all above settings then you need to hit the stream button on screen.

**Step 5:**Soon your software will ask you to select the event that you want to stream, choose your desired event and then press Ok. Soon you will be live on YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

1. Live Stream on YouTube Gaming with OBS

You need to follow these simple Step s to use OBS for YouTube Live Streaming:

**Step 1:**First of all you need to login to your YouTube account. You might be aware of the fact that same YouTube account is used for YouTube gaming needs.

**Step 2:**Once entered inside your account then you need to visit the Go live streaming options and then from drop down menu simply choose Stream Now option.

**Step 3:**It is time to fill the details on screen; put impressive words for your live stream description so that it can grab attention of more viewers. Then select category as ‘Gaming’.

**Step 4:**Now you need to copy the stream key.

**Step 5:**Now open your OBS tool and then select YouTube as your active game streaming service. Users here need to paste that copied streaming key of Step 5 into the space provided on OBS settings page.

**Step 6:**It is time to make your desktop a video source.

**Step 7:**Once all these settings are completed then you need to hit the start streaming option.

**Step 8:**The service may take few seconds to bring your live on YouTube and after this small duration you will be connected to your channel with your streamed content. Then change your url from youtube.com to gaming.youtube.com

**Step 9:**You are all set to be live on your YouTube gaming profile.

2. Live Stream on YouTube with Elgato Game Capture HD

A: Basic Settings for Elgato Game Capture HD

The Step s below will help you to get ready for streaming with all basic settings that are required by Elgato Game Capture HD tool.

**Step 1:**First of all, you need to open your browser, search for Elgato Game Capture HD software on its official website and then download it for your system. Get it installed.

**Step 2:**Once installation process is complete then launch your software.

**Step 3:**Now you need to hit the add button on screen and select YouTube from drop down menu.

Step 4: It is time to sign in with your Google Account.

**Step 5:**After sign up process, allow the Elgato Game Capture tool to make connection with your YouTube account.

**Step 6:**Soon you will be able to access you account from Elgato platform.

**Step 7:**It is time to make adjustments for streaming settings.

B: Test your Bandwidth and make adjustments for Stream settings

It is essential to check speed of your internet connection during live streaming because if it goes slow then your content will become annoying to viewers and it will decay the reputation of your channel. So prefer to use following Step s to complete the basic settings and to test your internet connection.

**Step 1:**Open your browser and then visit the speedtest.net platform. You can also use other similar kind of websites to ensure the speed of your internet. Note that you will find a Bit Rate dial in the live streaming section, here you can make adjustments for bit rates to bring it to desired level.

**Step 2:**It is also possible to make customized settings for frame rate and resolution as per need of your stream content.

**Step 3:**One can also prefer to archive his streaming.

**Step 4:**As soon as you have completed all above settings then you need to hit the stream button on screen.

**Step 5:**Soon your software will ask you to select the event that you want to stream, choose your desired event and then press Ok. Soon you will be live on YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett