"In 2024, Steer Clear of Obscurity  Secure a Top Spot with YouTube SEO Tips"

"In 2024, Steer Clear of Obscurity Secure a Top Spot with YouTube SEO Tips"

Thomas Lv13

Steer Clear of Obscurity: Secure a Top Spot with YouTube SEO Tips

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

youtube seo tips - conduct keywords reseaerch first

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

youtube seo tips - video title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

youtube seo tips - add tags to video

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

youtube seo tips - edit the file name

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

youtube seo tips - add subtitles and closed captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

youtube seo tips - select video category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

youtube seo tips - use compelling thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

youtube seo tips - add end screens and youtube cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

youtube seo tips - conduct keywords reseaerch first

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

youtube seo tips - video title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

youtube seo tips - add tags to video

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

youtube seo tips - edit the file name

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

youtube seo tips - add subtitles and closed captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

youtube seo tips - select video category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

youtube seo tips - use compelling thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

youtube seo tips - add end screens and youtube cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

youtube seo tips - conduct keywords reseaerch first

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

youtube seo tips - video title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

youtube seo tips - add tags to video

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

youtube seo tips - edit the file name

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

youtube seo tips - add subtitles and closed captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

youtube seo tips - select video category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

youtube seo tips - use compelling thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

youtube seo tips - add end screens and youtube cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

youtube seo tips - conduct keywords reseaerch first

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

youtube seo tips - video title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

youtube seo tips - add tags to video

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

youtube seo tips - edit the file name

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

youtube seo tips - add subtitles and closed captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

youtube seo tips - select video category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

youtube seo tips - use compelling thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

youtube seo tips - add end screens and youtube cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Cut to Perfection: A Detailed Guide on YouTube Short Video Making

YouTube Shorts Ultimate Guide in 2024

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

Since smartphones are cheap and easily available in the market today, and there is also a huge range of contents to view online, a majority of users prefer watching videos that are both short enough to convey the message within a few seconds, and can be seen on your phone’s screen with decent picture quality. Considering this, Google lately came up with a Tik Tok-style app calledYouTube shorts that can be accessed right from your Android or iPhone as long as you are using the YouTube app, and are signed in to your Google account.

That said, in the following sections you will learn everything about the YouTube Shorts app, and how it could help you gain more viewers for your YouTube channel.


Part 1: What Is YouTube Shorts?

A short and quick answer to the question is, YouTube Shorts is a Tik Tok competitor developed by Google and can be accessed via the YouTube app on an Android or iOS device. In order to use the YouTube Shorts app, all you need to do is, sign in to your YouTube account on the YouTube app, and you are good to go.

1. YouTube Shorts Release History

At the time of this writing, YouTube Shorts is still in the Beta phase, and there is a lot more that the developers at Google have yet to explore and discover. However, for now, the fully functional variant of the program is available only for users in India on Android and iOS platforms.

2. YouTube Shorts Target Audience

A majority of people who can be called the target audience for YouTube Shorts are the artists and creators looking forward to getting noticed. Some of them could also be among those who wish to become an influencer, or get their YouTube channel more subscribers to be able to become eligible for YouTube Partnership Program.

And of course, the viewers and subscribers cannot be left alone when talking about the target audiences of YouTube Shorts as without them, there’s no point in creating short videos in the first place.

The type of contents that the viewers expect to see as YouTube Shorts could include:

  • Entertainment – While movies are of longer duration, roasting the characters in it, or explaining some other stuff to the subscribers could be one of the things that could keep the viewers engaged
  • Gaming – Some extraordinary gaming tips, tricks, and skills can be demonstrated in a short video
  • How-To – A couple of brief how-to illustrations can yet be another attraction for DIY-loving viewers
  • Science and Technology – A short introduction of upcoming gadgets or applications along with their usability can be explained within the timeframe of 60 seconds as well

In addition to the above, a few other categories could be People and Places, Music, Domestic and Wild Animals, Education, etc.

3. YouTube Shorts Content Requirements

While creating YouTube Shorts, there are certain guidelines that must be followed. These points include:

  • YouTube Shorts videos must not be more than 60 seconds long
  • The videos must be vertically shot, and must not be in the landscape orientation
  • You can have multiple short videos clubbed together. However, the total length of the final video must not exceed 60 seconds in duration
  • While posting YouTube Shorts videos, the title or the description must contain ‘#shorts’ in it

Certain things that you must keep in mind while creating YouTube Shorts include:

  • YouTube Shorts cannot be monetized. However, they can serve as a good medium to attract and redirect the audiences to your main YouTube channel which may contain several videos that are eligible for monetization.
  • The number of views and the total playtime of the YouTube Shorts videos DO affect your YouTube channel statistics

4. Where People Can Find YouTube Shorts

As mentioned earlier, YouTube Shorts can be accessed by launching the YouTube app on your Android or iOS device. You can use YouTube Shorts by clicking the + (Add) icon present at the bottom. Once the YouTube Shorts app is initialized, you can easily create and publish short videos by following the simple on-screen instructions.

Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?

You can follow the instructions given below to make and upload a YouTube Shorts video using the YouTube Shorts app:

Step 1: Record a Video with YouTube Shorts

 Record YouTube Shorts video

Launch the YouTube app on your Android or iOS smart device (Samsung Galaxy Note 10+ is used here for demonstration), make sure that you are signed in to your Google account, tap the + (Add) button present at the bottom of the screen, tap Create a Short on the popup box that appears next, tap the Record button on the next window to start the recording. Once you are done, tap the Stop button to stop the recording.

Step 2: Edit the Video

Tap Music from the bottom of the screen to add background music to the video. The music that you can use in your short videos must be either created by you, or you should have permission to use them. However, the audio files that the Music library contains is made available by Google, is royalty-free, and can be used throughout the platform.

 Edit YouTube Shorts video - Add text and music

Likewise, you can tap Text to add captions as well. As for the text type, the app offers various formatting options such as alignment (left, center, and right), text highlighter, font changer, and even color selector. Further, the Speed and Timer icons at the top-right area allow you to manage the playback speed anywhere between 0.3x to 3x, and automatically stop the recording after the set time limit respectively. Once everything is set up, tap NEXT from the top-right corner to proceed to the next step.

Step 3: Pick Target Audience Type

On the Add details window, tap Select audience, and on the Select audience window, tap to select the appropriate radio button to define whether the video is suitable for kids. Tap the Back button once the target audience is selected.

 Upload YouTube Shorts video - add details

Step 4: Add Details and Upload the Video

Enter a title for the video in the Title field. Make sure to include #shorts to help YouTube understand that you are preparing a YouTube Shorts video. Next, tap UPLOAD from the upper-right corner of the screen to submit the video for review. Once YouTube reviews the recording and finds it appropriate, it will be published on the portal, and will be visible throughout and even under the Shorts category of the main page.

 Upload YouTube Shorts video

Part 3: How to Create a Vertical YouTube Shorts Video in Filmora?

The YouTube Shorts app is pretty convenient to access and use alright. However, it doesn’t allow you to fine edit the videos. The app doesn’t even have many filtering options such as Effects, Elements, etc. to make your videos more engaging.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professionally-looking YouTube Shorts videos to attract your viewers.

When talking about Wondershare Filmora, it is a production and post-production app available for both Windows and Mac computers, and gives tough competition to some of the globally accepted similar programs like Adobe Premiere Pro, Final Cut Pro X, etc. Furthermore, Filmora has its own built-in screen, webcam, and voice recording features that can be used to prepare interactive videos, game walkthroughs, and voiceovers as needed.

Try It Free

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Try It Free

For macOS 10.12 or later

Filmora secure download Secure Download

The following step-by-step guide teaches you how to use Wondershare Filmora to create a vertical YouTube Shorts video:

Note: Before proceeding to the instructions, make sure that you have already recorded a vertical video using your cellphone, and that it has been transferred to your PC.

Step 1: Add the Video to Timeline

Launch Wondershare Filmora on your Windows or Mac PC (a Windows 10 computer is used here for demonstration), go to File > New Project, and click 9:16 (Portrait). Click anywhere inside the Media box, and select and import the source vertical video from your PC to Filmora.

 Upload YouTube Shorts video

Next, hover the mouse over the clip in the Media box, click the + button that appears at the bottom-right corner of the thumbnail, and in the resolution confirmation box that comes up next, click the button under the Match to Media section to add the video in the correct orientation to the Timeline at the bottom.

Step 2: Edit the Video

Select the clip in the Timeline, and use the Split, Crop, Speed, etc. buttons above the Timeline itself to remove the unwanted portions from the clip, manage its playback speed, and do other fine-tuning tasks.

 Edit YouTube Shorts video in Filmora - split/crop/change speed

You can even click the Edit button, and use the available editing features like Motion Tracking and Stabilization to add text or objects to a moving body in the video and stabilize the clip if the camera shook during the recording session respectively. Click OK to save the changes when done.

 Edit YouTube Shorts video in Filmora

Note: To be able to remain compliant with the YouTube Shorts policies, make sure that the video length is no longer than 60 seconds.

Step 3: Beautify the Video

Add Title to YouTube Shorts video with Filmora

Click Titles from the standard toolbox at the top, choose your preferred text category from the list in the left, hover the mouse over a decent preset in the right window, and click the + button at the bottom-right corner of the thumbnail to add the preset on top of the media track in the Timeline. Next, you can double-click the preset track in the Timeline to modify the text and make granular modifications to it as needed. Click OK to save the changes.

Similarly, you can select the Effects and Elements tools to add effects and elements to the video as needed. To add background music, you can go to the Audio tool, and pick your preferred preset from the available options. A custom music can be added by going to the Media tool, and importing an audio file from your PC using the method explained in Step 1.

Add effects to YouTube Shorts video with Filmora

After this, optionally, you can go to Split Screen from the standard toolbar at the top, and use your preferred Split Screen preset to club multiple video clips into one screen. In Filmora, you can add as many as 6 screens in a video.

Try It Free

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Try It Free

For macOS 10.12 or later

Filmora secure download Secure Download

Step 4: Render the Final Output

Once everything is set up, click EXPORT from the top of the window, go to the Local tab on the Export window, select MP4 from the formats list in the left, give a name and configure other settings from the available options in the right, and click EXPORT from the bottom-right corner to create a YouTube Shorts video. Once the clip is generated, you can upload the video to YouTube using #Shorts in the title or description to publish the video under the YouTube Shorts section.

 Edit YouTube Shorts video in Filmora- export

FAQs About YouTube Shorts

  1. Where to download the YouTube Shorts app?

The YouTube Shorts app is already present in the YouTube app that your Android or iOS smartphone has. All you need to do to access it is, sign in to your Google account, tap the + button at the bottom, and tap Create a Short in the popup box that comes up.

  1. What if YouTube Shorts is not showing on my YouTube app?

Make sure that your YouTube app is updated to its latest version. If the app is already updated, and YouTube Shorts is still unavailable, the chances are that Google hasn’t rolled the app in your region. Since YouTube Shorts is still in its Beta phase, only the region of India can use all the functions of the app at the time of this writing. In such a case, you are suggested to wait until the YouTube Shorts app is made available for your location.

  1. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

  1. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assure that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

  1. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone regardless of the number of subscribers the channel has.

  1. Can you make money on Shorts?

Unfortunately, NO. Although you cannot monetize the recordings published as YouTube Shorts, they can be a good source to drive subscribers to your main YouTube channel that may have the videos that can be monetized.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Since smartphones are cheap and easily available in the market today, and there is also a huge range of contents to view online, a majority of users prefer watching videos that are both short enough to convey the message within a few seconds, and can be seen on your phone’s screen with decent picture quality. Considering this, Google lately came up with a Tik Tok-style app calledYouTube shorts that can be accessed right from your Android or iPhone as long as you are using the YouTube app, and are signed in to your Google account.

That said, in the following sections you will learn everything about the YouTube Shorts app, and how it could help you gain more viewers for your YouTube channel.


Part 1: What Is YouTube Shorts?

A short and quick answer to the question is, YouTube Shorts is a Tik Tok competitor developed by Google and can be accessed via the YouTube app on an Android or iOS device. In order to use the YouTube Shorts app, all you need to do is, sign in to your YouTube account on the YouTube app, and you are good to go.

1. YouTube Shorts Release History

At the time of this writing, YouTube Shorts is still in the Beta phase, and there is a lot more that the developers at Google have yet to explore and discover. However, for now, the fully functional variant of the program is available only for users in India on Android and iOS platforms.

2. YouTube Shorts Target Audience

A majority of people who can be called the target audience for YouTube Shorts are the artists and creators looking forward to getting noticed. Some of them could also be among those who wish to become an influencer, or get their YouTube channel more subscribers to be able to become eligible for YouTube Partnership Program.

And of course, the viewers and subscribers cannot be left alone when talking about the target audiences of YouTube Shorts as without them, there’s no point in creating short videos in the first place.

The type of contents that the viewers expect to see as YouTube Shorts could include:

  • Entertainment – While movies are of longer duration, roasting the characters in it, or explaining some other stuff to the subscribers could be one of the things that could keep the viewers engaged
  • Gaming – Some extraordinary gaming tips, tricks, and skills can be demonstrated in a short video
  • How-To – A couple of brief how-to illustrations can yet be another attraction for DIY-loving viewers
  • Science and Technology – A short introduction of upcoming gadgets or applications along with their usability can be explained within the timeframe of 60 seconds as well

In addition to the above, a few other categories could be People and Places, Music, Domestic and Wild Animals, Education, etc.

3. YouTube Shorts Content Requirements

While creating YouTube Shorts, there are certain guidelines that must be followed. These points include:

  • YouTube Shorts videos must not be more than 60 seconds long
  • The videos must be vertically shot, and must not be in the landscape orientation
  • You can have multiple short videos clubbed together. However, the total length of the final video must not exceed 60 seconds in duration
  • While posting YouTube Shorts videos, the title or the description must contain ‘#shorts’ in it

Certain things that you must keep in mind while creating YouTube Shorts include:

  • YouTube Shorts cannot be monetized. However, they can serve as a good medium to attract and redirect the audiences to your main YouTube channel which may contain several videos that are eligible for monetization.
  • The number of views and the total playtime of the YouTube Shorts videos DO affect your YouTube channel statistics

4. Where People Can Find YouTube Shorts

As mentioned earlier, YouTube Shorts can be accessed by launching the YouTube app on your Android or iOS device. You can use YouTube Shorts by clicking the + (Add) icon present at the bottom. Once the YouTube Shorts app is initialized, you can easily create and publish short videos by following the simple on-screen instructions.

Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?

You can follow the instructions given below to make and upload a YouTube Shorts video using the YouTube Shorts app:

Step 1: Record a Video with YouTube Shorts

 Record YouTube Shorts video

Launch the YouTube app on your Android or iOS smart device (Samsung Galaxy Note 10+ is used here for demonstration), make sure that you are signed in to your Google account, tap the + (Add) button present at the bottom of the screen, tap Create a Short on the popup box that appears next, tap the Record button on the next window to start the recording. Once you are done, tap the Stop button to stop the recording.

Step 2: Edit the Video

Tap Music from the bottom of the screen to add background music to the video. The music that you can use in your short videos must be either created by you, or you should have permission to use them. However, the audio files that the Music library contains is made available by Google, is royalty-free, and can be used throughout the platform.

 Edit YouTube Shorts video - Add text and music

Likewise, you can tap Text to add captions as well. As for the text type, the app offers various formatting options such as alignment (left, center, and right), text highlighter, font changer, and even color selector. Further, the Speed and Timer icons at the top-right area allow you to manage the playback speed anywhere between 0.3x to 3x, and automatically stop the recording after the set time limit respectively. Once everything is set up, tap NEXT from the top-right corner to proceed to the next step.

Step 3: Pick Target Audience Type

On the Add details window, tap Select audience, and on the Select audience window, tap to select the appropriate radio button to define whether the video is suitable for kids. Tap the Back button once the target audience is selected.

 Upload YouTube Shorts video - add details

Step 4: Add Details and Upload the Video

Enter a title for the video in the Title field. Make sure to include #shorts to help YouTube understand that you are preparing a YouTube Shorts video. Next, tap UPLOAD from the upper-right corner of the screen to submit the video for review. Once YouTube reviews the recording and finds it appropriate, it will be published on the portal, and will be visible throughout and even under the Shorts category of the main page.

 Upload YouTube Shorts video

Part 3: How to Create a Vertical YouTube Shorts Video in Filmora?

The YouTube Shorts app is pretty convenient to access and use alright. However, it doesn’t allow you to fine edit the videos. The app doesn’t even have many filtering options such as Effects, Elements, etc. to make your videos more engaging.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professionally-looking YouTube Shorts videos to attract your viewers.

When talking about Wondershare Filmora, it is a production and post-production app available for both Windows and Mac computers, and gives tough competition to some of the globally accepted similar programs like Adobe Premiere Pro, Final Cut Pro X, etc. Furthermore, Filmora has its own built-in screen, webcam, and voice recording features that can be used to prepare interactive videos, game walkthroughs, and voiceovers as needed.

Try It Free

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Try It Free

For macOS 10.12 or later

Filmora secure download Secure Download

The following step-by-step guide teaches you how to use Wondershare Filmora to create a vertical YouTube Shorts video:

Note: Before proceeding to the instructions, make sure that you have already recorded a vertical video using your cellphone, and that it has been transferred to your PC.

Step 1: Add the Video to Timeline

Launch Wondershare Filmora on your Windows or Mac PC (a Windows 10 computer is used here for demonstration), go to File > New Project, and click 9:16 (Portrait). Click anywhere inside the Media box, and select and import the source vertical video from your PC to Filmora.

 Upload YouTube Shorts video

Next, hover the mouse over the clip in the Media box, click the + button that appears at the bottom-right corner of the thumbnail, and in the resolution confirmation box that comes up next, click the button under the Match to Media section to add the video in the correct orientation to the Timeline at the bottom.

Step 2: Edit the Video

Select the clip in the Timeline, and use the Split, Crop, Speed, etc. buttons above the Timeline itself to remove the unwanted portions from the clip, manage its playback speed, and do other fine-tuning tasks.

 Edit YouTube Shorts video in Filmora - split/crop/change speed

You can even click the Edit button, and use the available editing features like Motion Tracking and Stabilization to add text or objects to a moving body in the video and stabilize the clip if the camera shook during the recording session respectively. Click OK to save the changes when done.

 Edit YouTube Shorts video in Filmora

Note: To be able to remain compliant with the YouTube Shorts policies, make sure that the video length is no longer than 60 seconds.

Step 3: Beautify the Video

Add Title to YouTube Shorts video with Filmora

Click Titles from the standard toolbox at the top, choose your preferred text category from the list in the left, hover the mouse over a decent preset in the right window, and click the + button at the bottom-right corner of the thumbnail to add the preset on top of the media track in the Timeline. Next, you can double-click the preset track in the Timeline to modify the text and make granular modifications to it as needed. Click OK to save the changes.

Similarly, you can select the Effects and Elements tools to add effects and elements to the video as needed. To add background music, you can go to the Audio tool, and pick your preferred preset from the available options. A custom music can be added by going to the Media tool, and importing an audio file from your PC using the method explained in Step 1.

Add effects to YouTube Shorts video with Filmora

After this, optionally, you can go to Split Screen from the standard toolbar at the top, and use your preferred Split Screen preset to club multiple video clips into one screen. In Filmora, you can add as many as 6 screens in a video.

Try It Free

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Try It Free

For macOS 10.12 or later

Filmora secure download Secure Download

Step 4: Render the Final Output

Once everything is set up, click EXPORT from the top of the window, go to the Local tab on the Export window, select MP4 from the formats list in the left, give a name and configure other settings from the available options in the right, and click EXPORT from the bottom-right corner to create a YouTube Shorts video. Once the clip is generated, you can upload the video to YouTube using #Shorts in the title or description to publish the video under the YouTube Shorts section.

 Edit YouTube Shorts video in Filmora- export

FAQs About YouTube Shorts

  1. Where to download the YouTube Shorts app?

The YouTube Shorts app is already present in the YouTube app that your Android or iOS smartphone has. All you need to do to access it is, sign in to your Google account, tap the + button at the bottom, and tap Create a Short in the popup box that comes up.

  1. What if YouTube Shorts is not showing on my YouTube app?

Make sure that your YouTube app is updated to its latest version. If the app is already updated, and YouTube Shorts is still unavailable, the chances are that Google hasn’t rolled the app in your region. Since YouTube Shorts is still in its Beta phase, only the region of India can use all the functions of the app at the time of this writing. In such a case, you are suggested to wait until the YouTube Shorts app is made available for your location.

  1. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

  1. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assure that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

  1. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone regardless of the number of subscribers the channel has.

  1. Can you make money on Shorts?

Unfortunately, NO. Although you cannot monetize the recordings published as YouTube Shorts, they can be a good source to drive subscribers to your main YouTube channel that may have the videos that can be monetized.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Since smartphones are cheap and easily available in the market today, and there is also a huge range of contents to view online, a majority of users prefer watching videos that are both short enough to convey the message within a few seconds, and can be seen on your phone’s screen with decent picture quality. Considering this, Google lately came up with a Tik Tok-style app calledYouTube shorts that can be accessed right from your Android or iPhone as long as you are using the YouTube app, and are signed in to your Google account.

That said, in the following sections you will learn everything about the YouTube Shorts app, and how it could help you gain more viewers for your YouTube channel.


Part 1: What Is YouTube Shorts?

A short and quick answer to the question is, YouTube Shorts is a Tik Tok competitor developed by Google and can be accessed via the YouTube app on an Android or iOS device. In order to use the YouTube Shorts app, all you need to do is, sign in to your YouTube account on the YouTube app, and you are good to go.

1. YouTube Shorts Release History

At the time of this writing, YouTube Shorts is still in the Beta phase, and there is a lot more that the developers at Google have yet to explore and discover. However, for now, the fully functional variant of the program is available only for users in India on Android and iOS platforms.

2. YouTube Shorts Target Audience

A majority of people who can be called the target audience for YouTube Shorts are the artists and creators looking forward to getting noticed. Some of them could also be among those who wish to become an influencer, or get their YouTube channel more subscribers to be able to become eligible for YouTube Partnership Program.

And of course, the viewers and subscribers cannot be left alone when talking about the target audiences of YouTube Shorts as without them, there’s no point in creating short videos in the first place.

The type of contents that the viewers expect to see as YouTube Shorts could include:

  • Entertainment – While movies are of longer duration, roasting the characters in it, or explaining some other stuff to the subscribers could be one of the things that could keep the viewers engaged
  • Gaming – Some extraordinary gaming tips, tricks, and skills can be demonstrated in a short video
  • How-To – A couple of brief how-to illustrations can yet be another attraction for DIY-loving viewers
  • Science and Technology – A short introduction of upcoming gadgets or applications along with their usability can be explained within the timeframe of 60 seconds as well

In addition to the above, a few other categories could be People and Places, Music, Domestic and Wild Animals, Education, etc.

3. YouTube Shorts Content Requirements

While creating YouTube Shorts, there are certain guidelines that must be followed. These points include:

  • YouTube Shorts videos must not be more than 60 seconds long
  • The videos must be vertically shot, and must not be in the landscape orientation
  • You can have multiple short videos clubbed together. However, the total length of the final video must not exceed 60 seconds in duration
  • While posting YouTube Shorts videos, the title or the description must contain ‘#shorts’ in it

Certain things that you must keep in mind while creating YouTube Shorts include:

  • YouTube Shorts cannot be monetized. However, they can serve as a good medium to attract and redirect the audiences to your main YouTube channel which may contain several videos that are eligible for monetization.
  • The number of views and the total playtime of the YouTube Shorts videos DO affect your YouTube channel statistics

4. Where People Can Find YouTube Shorts

As mentioned earlier, YouTube Shorts can be accessed by launching the YouTube app on your Android or iOS device. You can use YouTube Shorts by clicking the + (Add) icon present at the bottom. Once the YouTube Shorts app is initialized, you can easily create and publish short videos by following the simple on-screen instructions.

Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?

You can follow the instructions given below to make and upload a YouTube Shorts video using the YouTube Shorts app:

Step 1: Record a Video with YouTube Shorts

 Record YouTube Shorts video

Launch the YouTube app on your Android or iOS smart device (Samsung Galaxy Note 10+ is used here for demonstration), make sure that you are signed in to your Google account, tap the + (Add) button present at the bottom of the screen, tap Create a Short on the popup box that appears next, tap the Record button on the next window to start the recording. Once you are done, tap the Stop button to stop the recording.

Step 2: Edit the Video

Tap Music from the bottom of the screen to add background music to the video. The music that you can use in your short videos must be either created by you, or you should have permission to use them. However, the audio files that the Music library contains is made available by Google, is royalty-free, and can be used throughout the platform.

 Edit YouTube Shorts video - Add text and music

Likewise, you can tap Text to add captions as well. As for the text type, the app offers various formatting options such as alignment (left, center, and right), text highlighter, font changer, and even color selector. Further, the Speed and Timer icons at the top-right area allow you to manage the playback speed anywhere between 0.3x to 3x, and automatically stop the recording after the set time limit respectively. Once everything is set up, tap NEXT from the top-right corner to proceed to the next step.

Step 3: Pick Target Audience Type

On the Add details window, tap Select audience, and on the Select audience window, tap to select the appropriate radio button to define whether the video is suitable for kids. Tap the Back button once the target audience is selected.

 Upload YouTube Shorts video - add details

Step 4: Add Details and Upload the Video

Enter a title for the video in the Title field. Make sure to include #shorts to help YouTube understand that you are preparing a YouTube Shorts video. Next, tap UPLOAD from the upper-right corner of the screen to submit the video for review. Once YouTube reviews the recording and finds it appropriate, it will be published on the portal, and will be visible throughout and even under the Shorts category of the main page.

 Upload YouTube Shorts video

Part 3: How to Create a Vertical YouTube Shorts Video in Filmora?

The YouTube Shorts app is pretty convenient to access and use alright. However, it doesn’t allow you to fine edit the videos. The app doesn’t even have many filtering options such as Effects, Elements, etc. to make your videos more engaging.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professionally-looking YouTube Shorts videos to attract your viewers.

When talking about Wondershare Filmora, it is a production and post-production app available for both Windows and Mac computers, and gives tough competition to some of the globally accepted similar programs like Adobe Premiere Pro, Final Cut Pro X, etc. Furthermore, Filmora has its own built-in screen, webcam, and voice recording features that can be used to prepare interactive videos, game walkthroughs, and voiceovers as needed.

Try It Free

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Try It Free

For macOS 10.12 or later

Filmora secure download Secure Download

The following step-by-step guide teaches you how to use Wondershare Filmora to create a vertical YouTube Shorts video:

Note: Before proceeding to the instructions, make sure that you have already recorded a vertical video using your cellphone, and that it has been transferred to your PC.

Step 1: Add the Video to Timeline

Launch Wondershare Filmora on your Windows or Mac PC (a Windows 10 computer is used here for demonstration), go to File > New Project, and click 9:16 (Portrait). Click anywhere inside the Media box, and select and import the source vertical video from your PC to Filmora.

 Upload YouTube Shorts video

Next, hover the mouse over the clip in the Media box, click the + button that appears at the bottom-right corner of the thumbnail, and in the resolution confirmation box that comes up next, click the button under the Match to Media section to add the video in the correct orientation to the Timeline at the bottom.

Step 2: Edit the Video

Select the clip in the Timeline, and use the Split, Crop, Speed, etc. buttons above the Timeline itself to remove the unwanted portions from the clip, manage its playback speed, and do other fine-tuning tasks.

 Edit YouTube Shorts video in Filmora - split/crop/change speed

You can even click the Edit button, and use the available editing features like Motion Tracking and Stabilization to add text or objects to a moving body in the video and stabilize the clip if the camera shook during the recording session respectively. Click OK to save the changes when done.

 Edit YouTube Shorts video in Filmora

Note: To be able to remain compliant with the YouTube Shorts policies, make sure that the video length is no longer than 60 seconds.

Step 3: Beautify the Video

Add Title to YouTube Shorts video with Filmora

Click Titles from the standard toolbox at the top, choose your preferred text category from the list in the left, hover the mouse over a decent preset in the right window, and click the + button at the bottom-right corner of the thumbnail to add the preset on top of the media track in the Timeline. Next, you can double-click the preset track in the Timeline to modify the text and make granular modifications to it as needed. Click OK to save the changes.

Similarly, you can select the Effects and Elements tools to add effects and elements to the video as needed. To add background music, you can go to the Audio tool, and pick your preferred preset from the available options. A custom music can be added by going to the Media tool, and importing an audio file from your PC using the method explained in Step 1.

Add effects to YouTube Shorts video with Filmora

After this, optionally, you can go to Split Screen from the standard toolbar at the top, and use your preferred Split Screen preset to club multiple video clips into one screen. In Filmora, you can add as many as 6 screens in a video.

Try It Free

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Try It Free

For macOS 10.12 or later

Filmora secure download Secure Download

Step 4: Render the Final Output

Once everything is set up, click EXPORT from the top of the window, go to the Local tab on the Export window, select MP4 from the formats list in the left, give a name and configure other settings from the available options in the right, and click EXPORT from the bottom-right corner to create a YouTube Shorts video. Once the clip is generated, you can upload the video to YouTube using #Shorts in the title or description to publish the video under the YouTube Shorts section.

 Edit YouTube Shorts video in Filmora- export

FAQs About YouTube Shorts

  1. Where to download the YouTube Shorts app?

The YouTube Shorts app is already present in the YouTube app that your Android or iOS smartphone has. All you need to do to access it is, sign in to your Google account, tap the + button at the bottom, and tap Create a Short in the popup box that comes up.

  1. What if YouTube Shorts is not showing on my YouTube app?

Make sure that your YouTube app is updated to its latest version. If the app is already updated, and YouTube Shorts is still unavailable, the chances are that Google hasn’t rolled the app in your region. Since YouTube Shorts is still in its Beta phase, only the region of India can use all the functions of the app at the time of this writing. In such a case, you are suggested to wait until the YouTube Shorts app is made available for your location.

  1. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

  1. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assure that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

  1. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone regardless of the number of subscribers the channel has.

  1. Can you make money on Shorts?

Unfortunately, NO. Although you cannot monetize the recordings published as YouTube Shorts, they can be a good source to drive subscribers to your main YouTube channel that may have the videos that can be monetized.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Since smartphones are cheap and easily available in the market today, and there is also a huge range of contents to view online, a majority of users prefer watching videos that are both short enough to convey the message within a few seconds, and can be seen on your phone’s screen with decent picture quality. Considering this, Google lately came up with a Tik Tok-style app calledYouTube shorts that can be accessed right from your Android or iPhone as long as you are using the YouTube app, and are signed in to your Google account.

That said, in the following sections you will learn everything about the YouTube Shorts app, and how it could help you gain more viewers for your YouTube channel.


Part 1: What Is YouTube Shorts?

A short and quick answer to the question is, YouTube Shorts is a Tik Tok competitor developed by Google and can be accessed via the YouTube app on an Android or iOS device. In order to use the YouTube Shorts app, all you need to do is, sign in to your YouTube account on the YouTube app, and you are good to go.

1. YouTube Shorts Release History

At the time of this writing, YouTube Shorts is still in the Beta phase, and there is a lot more that the developers at Google have yet to explore and discover. However, for now, the fully functional variant of the program is available only for users in India on Android and iOS platforms.

2. YouTube Shorts Target Audience

A majority of people who can be called the target audience for YouTube Shorts are the artists and creators looking forward to getting noticed. Some of them could also be among those who wish to become an influencer, or get their YouTube channel more subscribers to be able to become eligible for YouTube Partnership Program.

And of course, the viewers and subscribers cannot be left alone when talking about the target audiences of YouTube Shorts as without them, there’s no point in creating short videos in the first place.

The type of contents that the viewers expect to see as YouTube Shorts could include:

  • Entertainment – While movies are of longer duration, roasting the characters in it, or explaining some other stuff to the subscribers could be one of the things that could keep the viewers engaged
  • Gaming – Some extraordinary gaming tips, tricks, and skills can be demonstrated in a short video
  • How-To – A couple of brief how-to illustrations can yet be another attraction for DIY-loving viewers
  • Science and Technology – A short introduction of upcoming gadgets or applications along with their usability can be explained within the timeframe of 60 seconds as well

In addition to the above, a few other categories could be People and Places, Music, Domestic and Wild Animals, Education, etc.

3. YouTube Shorts Content Requirements

While creating YouTube Shorts, there are certain guidelines that must be followed. These points include:

  • YouTube Shorts videos must not be more than 60 seconds long
  • The videos must be vertically shot, and must not be in the landscape orientation
  • You can have multiple short videos clubbed together. However, the total length of the final video must not exceed 60 seconds in duration
  • While posting YouTube Shorts videos, the title or the description must contain ‘#shorts’ in it

Certain things that you must keep in mind while creating YouTube Shorts include:

  • YouTube Shorts cannot be monetized. However, they can serve as a good medium to attract and redirect the audiences to your main YouTube channel which may contain several videos that are eligible for monetization.
  • The number of views and the total playtime of the YouTube Shorts videos DO affect your YouTube channel statistics

4. Where People Can Find YouTube Shorts

As mentioned earlier, YouTube Shorts can be accessed by launching the YouTube app on your Android or iOS device. You can use YouTube Shorts by clicking the + (Add) icon present at the bottom. Once the YouTube Shorts app is initialized, you can easily create and publish short videos by following the simple on-screen instructions.

Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?

You can follow the instructions given below to make and upload a YouTube Shorts video using the YouTube Shorts app:

Step 1: Record a Video with YouTube Shorts

 Record YouTube Shorts video

Launch the YouTube app on your Android or iOS smart device (Samsung Galaxy Note 10+ is used here for demonstration), make sure that you are signed in to your Google account, tap the + (Add) button present at the bottom of the screen, tap Create a Short on the popup box that appears next, tap the Record button on the next window to start the recording. Once you are done, tap the Stop button to stop the recording.

Step 2: Edit the Video

Tap Music from the bottom of the screen to add background music to the video. The music that you can use in your short videos must be either created by you, or you should have permission to use them. However, the audio files that the Music library contains is made available by Google, is royalty-free, and can be used throughout the platform.

 Edit YouTube Shorts video - Add text and music

Likewise, you can tap Text to add captions as well. As for the text type, the app offers various formatting options such as alignment (left, center, and right), text highlighter, font changer, and even color selector. Further, the Speed and Timer icons at the top-right area allow you to manage the playback speed anywhere between 0.3x to 3x, and automatically stop the recording after the set time limit respectively. Once everything is set up, tap NEXT from the top-right corner to proceed to the next step.

Step 3: Pick Target Audience Type

On the Add details window, tap Select audience, and on the Select audience window, tap to select the appropriate radio button to define whether the video is suitable for kids. Tap the Back button once the target audience is selected.

 Upload YouTube Shorts video - add details

Step 4: Add Details and Upload the Video

Enter a title for the video in the Title field. Make sure to include #shorts to help YouTube understand that you are preparing a YouTube Shorts video. Next, tap UPLOAD from the upper-right corner of the screen to submit the video for review. Once YouTube reviews the recording and finds it appropriate, it will be published on the portal, and will be visible throughout and even under the Shorts category of the main page.

 Upload YouTube Shorts video

Part 3: How to Create a Vertical YouTube Shorts Video in Filmora?

The YouTube Shorts app is pretty convenient to access and use alright. However, it doesn’t allow you to fine edit the videos. The app doesn’t even have many filtering options such as Effects, Elements, etc. to make your videos more engaging.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professionally-looking YouTube Shorts videos to attract your viewers.

When talking about Wondershare Filmora, it is a production and post-production app available for both Windows and Mac computers, and gives tough competition to some of the globally accepted similar programs like Adobe Premiere Pro, Final Cut Pro X, etc. Furthermore, Filmora has its own built-in screen, webcam, and voice recording features that can be used to prepare interactive videos, game walkthroughs, and voiceovers as needed.

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The following step-by-step guide teaches you how to use Wondershare Filmora to create a vertical YouTube Shorts video:

Note: Before proceeding to the instructions, make sure that you have already recorded a vertical video using your cellphone, and that it has been transferred to your PC.

Step 1: Add the Video to Timeline

Launch Wondershare Filmora on your Windows or Mac PC (a Windows 10 computer is used here for demonstration), go to File > New Project, and click 9:16 (Portrait). Click anywhere inside the Media box, and select and import the source vertical video from your PC to Filmora.

 Upload YouTube Shorts video

Next, hover the mouse over the clip in the Media box, click the + button that appears at the bottom-right corner of the thumbnail, and in the resolution confirmation box that comes up next, click the button under the Match to Media section to add the video in the correct orientation to the Timeline at the bottom.

Step 2: Edit the Video

Select the clip in the Timeline, and use the Split, Crop, Speed, etc. buttons above the Timeline itself to remove the unwanted portions from the clip, manage its playback speed, and do other fine-tuning tasks.

 Edit YouTube Shorts video in Filmora - split/crop/change speed

You can even click the Edit button, and use the available editing features like Motion Tracking and Stabilization to add text or objects to a moving body in the video and stabilize the clip if the camera shook during the recording session respectively. Click OK to save the changes when done.

 Edit YouTube Shorts video in Filmora

Note: To be able to remain compliant with the YouTube Shorts policies, make sure that the video length is no longer than 60 seconds.

Step 3: Beautify the Video

Add Title to YouTube Shorts video with Filmora

Click Titles from the standard toolbox at the top, choose your preferred text category from the list in the left, hover the mouse over a decent preset in the right window, and click the + button at the bottom-right corner of the thumbnail to add the preset on top of the media track in the Timeline. Next, you can double-click the preset track in the Timeline to modify the text and make granular modifications to it as needed. Click OK to save the changes.

Similarly, you can select the Effects and Elements tools to add effects and elements to the video as needed. To add background music, you can go to the Audio tool, and pick your preferred preset from the available options. A custom music can be added by going to the Media tool, and importing an audio file from your PC using the method explained in Step 1.

Add effects to YouTube Shorts video with Filmora

After this, optionally, you can go to Split Screen from the standard toolbar at the top, and use your preferred Split Screen preset to club multiple video clips into one screen. In Filmora, you can add as many as 6 screens in a video.

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For Win 7 or later (64-bit)

Filmora secure download Secure Download

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For macOS 10.12 or later

Filmora secure download Secure Download

Step 4: Render the Final Output

Once everything is set up, click EXPORT from the top of the window, go to the Local tab on the Export window, select MP4 from the formats list in the left, give a name and configure other settings from the available options in the right, and click EXPORT from the bottom-right corner to create a YouTube Shorts video. Once the clip is generated, you can upload the video to YouTube using #Shorts in the title or description to publish the video under the YouTube Shorts section.

 Edit YouTube Shorts video in Filmora- export

FAQs About YouTube Shorts

  1. Where to download the YouTube Shorts app?

The YouTube Shorts app is already present in the YouTube app that your Android or iOS smartphone has. All you need to do to access it is, sign in to your Google account, tap the + button at the bottom, and tap Create a Short in the popup box that comes up.

  1. What if YouTube Shorts is not showing on my YouTube app?

Make sure that your YouTube app is updated to its latest version. If the app is already updated, and YouTube Shorts is still unavailable, the chances are that Google hasn’t rolled the app in your region. Since YouTube Shorts is still in its Beta phase, only the region of India can use all the functions of the app at the time of this writing. In such a case, you are suggested to wait until the YouTube Shorts app is made available for your location.

  1. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

  1. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assure that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

  1. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone regardless of the number of subscribers the channel has.

  1. Can you make money on Shorts?

Unfortunately, NO. Although you cannot monetize the recordings published as YouTube Shorts, they can be a good source to drive subscribers to your main YouTube channel that may have the videos that can be monetized.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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  • Title: "In 2024, Steer Clear of Obscurity Secure a Top Spot with YouTube SEO Tips"
  • Author: Thomas
  • Created at : 2024-05-31 12:45:11
  • Updated at : 2024-06-01 12:45:11
  • Link: https://youtube-help.techidaily.com/in-2024-steer-clear-of-obscurity-secure-a-top-spot-with-youtube-seo-tips/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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