Step-by-Step: Establishing a Signature Persona on YouTube

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

The Richest Video Content Star on Earth

The amount of money that the highest-paid YouTubers make in a year is mind-blowing. They are the prime example of what Millionaires are.

If you tally up the estimated net worth of the top 10 richest YouTubers, then you get a whooping 300+ Million dollars.

I repeat!!!

That’s more than 300 million dollars. So Who are these richest YouTubers? What is the thing that people like so much about them?

That’s what this guide is all about. Let’s look at these richest YouTubers.

1. MrBeast $58 Million
2. Jake Paul $60 Million
3. Markiplier $35 Million
4. Rhett and Link
5. Unspeakable
6. Nastya
7. Ryan Kaji - $25 Million
8. Dude Perfect
9. Logan Paul
10. Preston Arsement - $14 million

• What Decides the Highest-Earning YouTubers?

Part 1: Who are the Richest YouTubers in the World Today?

Here, we have compiled a list of the top 10 YouTube money makers with their 2022 estimated earnings and the number of subscribers of their main YouTube channel.

Sr. Number	YouTuber	2022 Estimated Worth	Subscribers
1	MrBeast	$58 Million	104M+
2	Jake Paul	$60 Million	20M+
3	Markiplier	$35 Million	33M+
4	Rhett and link	17.8M+
5	Unspeakable	14M+
6	Nastya	100M+
7	Ryan Kaji	$25 Million	33M+
8	Dude Perfect	58M+
9	Logan Paul	23.6M+
10	Preston Arsement	$20 Million	21M+

Now that you have an overview of the top 10 richest YouTubers let’s jump into the detail of what type of videos these millionaires make, one by one.

Part2. Highest-Paid YouTubers in the World 2022

1. MrBeast $58 Million

The richest YouTuber that makes the most out of YouTube is no other than MrBeast. Jimmy Donaldson, the MrBeast, is a YouTube star that has made record-breaking world earnings in the recent year from his YouTube channel with over 100 Million subscribers.

The extravagant stunts and philanthropist endeavors of MrBeast attract so many people like bees to honey.

But that’s not all; the MrBeast Burger app has also contributed to skyrocketing the earnings of Mr. Beast. With this mobile application, MrBeast handles marketing among his 100M+ subscribers while keeping a share of the sales.

Here’s one of his recent popular videos where MrBeast hunted for 100 people.

I Hunted 100 People For $1,000,000 .

Earning in 2021

$54 Million.

2. Jake Paul $60 Million

The next richest YouTuber, second only to MrBeast, is the famous boxer Jake Paul.

The personality of Jake paul is so bright that it continuously keeps him in the headlines.

Jake was a substantial part of the top 10 highest-paid YouTubers until 2017, but it was all busted by his brother Logan when he posted a video widely known as “Suicide Forest.” The backlash was so harsh that many sponsors cut off from Jake, and even YouTube stopped monetizing the channel.

But that’s all in the past because Jake is here again and on the second spot, of course.

Let’s look at a video from Jake Paul.

I turned down $40 million for this.

Earning in 2021

$45 Million.

3. Markiplier $35 Million

Now comes Mark Fischbach, aka Markiplier, a YouTube star that started his journey in 2012 as an avid gamer.

But later on, his Unus Annus series increased his popularity dramatically in 2019. This series was created with Co-Youtuber Ethan Nestor Darling. But the sad news is that Markiplier deliberately removed this series from his channel a year ago.

But the other thing that has greatly helped Markiplier in raking all this income is his ability to move Merchandise like T-shirts, hoodies, and other items. So it is of no surprise that he remains one of the richest YouTubers in the world.

Let’s have a look at one of his trending videos.

In Space with Markiplier: Part 1

Earning in 2021

$38 Million.

4. Rhett and Link

Starting with a friendly and nerdy talk show with the channel “Good Mythical Morning,” Rhett and Link quickly evolved their branding, and their popularity achieved a level of 17 Million subscribers.

Their recent collaborative cooking show, Mythical Kitchen, earned them 30 Million US$ last year.

The different guests they invite sometimes come off as a surprise for their loyal subscribers.

Lastly, the Mythical Accelerator Fund is another initiative currently increasing its popularity.

Here is a trending video from Rhett and Link.

International Carnival Food Taste Test.

Earning in 2021

$30 Million.

5. Unspeakable

A new YouTube star that popped up in the list of top 10 highest-paid YouTubers last year is Unspeakable.

Going by the name Natham Graham, unspeakable continuously makes videos of his little “Minecraft” games and has been posting them on his channel for the last 10 years.

But last year, he made a smart move and sold the whole catalog of his YouTube videos to “Spotter” in one go.

So what did he get in return? A huge lump sum, of course.

Here’s a video of Unspeakable.

Surviving Overnight in $60 Million Doomsday Bunker.

Earning in 2021

$28.5 Million.

6. Nastya

If we are talking about the highest-paid YouTubers, how can we skip this cute little princess?

This seven-year Russian-born Youtube star, Anastasia Radzinskaya, puts her daily life into the video and entertains kids and adults worldwide with her well-produced videos. Meanwhile, multiple brand extensions and a merchandise line added to their videos also considerably increased their earnings.

But wait a minute!!!

The Spotter is here to spoil the fun again. Recently, just like Unspeakable, Natsya has also sold all the monetization rights of her previous videos by making a lucrative deal with Spotter.

Now let’s check one of Nastya’s recent popular videos.

Nastya reads books and uses the Internet to get new information.

Earning in 2021

$28 Million.

7. Ryan Kaji - $25 Million

Look who’s back: Ryan Kaji returns to this list. This little fellow was above all other YouTubers in 2020, with an income of 29.5 Million US$ that year. But don’t think that his earnings decreased just like his ranking.

Ryan Kaji started his journey at the mere age of 4, and it’s been 6 years since his debut. With his child-amusing playtime, he has made over 33 Million subscribers on his channel Ryan’s World.

Utilizing his 33 Million subscribers on his main channel, Ryan Kaji is still earning a fortune with branded merchandise and toys sold at Target and Walmart.

Here’s an example video of Ryan Kaji for you.

Ryan’s Superhero Family Titan Universe!

Earning in 2021

$27 Million.

8. Dude Perfect

These five stunt masters have shocked the world with their classical and dangerous stunts.

This sports-comedy troupe is made of twins Coby and Cory Cotton, Garett Hilbert, Cody Jones, and Tyler Toney.

They make the classical “Don’t try at home” stunts which are dangerous and amusing.

But wait a minute!!

Recently these stuntmen released a “how-to” book on 101 amazing stunts with a complete step-by-step guide explaining everything with pictures.

So now, by following these instructions, you can try it at home if you want.

Here’s a video from Dude Perfect that we recommend watching.

Loser Gets Full Body Casted | OT 35.

Earning in 2021

$20 million.

9. Logan Paul

After Jake Paul, who acquired the second position in our list, we have another Paul here. Logan Paul, the older brother of Jake.

These brothers experienced a downfall after the “Suicide Forest” scandal in 2017, but here they are again on the list of 10 highest-paid YouTubers.

Last year, the mind-blowing podcast from Logan, which was named “IMPAULSIVE,” created over 100 Million YouTube views, and to be honest, that’s a lot.

Other than that, the “Pokemon Card Discussion” of Logan Paul is also pretty popular among his subscribers.

Let’s have a look at one of his trending videos.

I Made A Masterpiece | Logan Paul’s 99 Originals (Official Trailer.)

Earning in 2021

$18 Million.

10. Preston Arsement - $14 million

The last YouTube star in our list of the 10 highest-paid YouTubers is Preston Arsement.

This young lad has increased his popularity with first-class gaming and pranking skills.

Out of his several YouTube channels, PrestonPlayz is the one that describes this fellow quickly. The Minecraft version of the “Squid Games” he showed in one of his recent videos has hit the jackpot.

So how much does this young fellow earn? A lot!!!

Here’s a famous video of Preston Arsement.

50 Ways To DESTROY The Warden In Minecraft.

Earning in 2021

$16 Million.

After seeing all these highest-paid YouTubers, you must be wondering what makes them earn so much money with just a YouTube channel.

Here are some reasons that decide the highest-earning Youtubers.

Click here

Part3. What Decides the Highest-Earning YouTubers?

Multiple factors influence YouTubers’ earnings.

First of all, it’s the subscribers’ growth. As subscribers to the YouTube channel increase, the creator can apply for YouTube’s Partner Program and start monetizing the channel with channel membership or subscriptions.

That’s not all; the creator can also use different ads, and the revenue generated can even be in millions if you have a lot of subscribers.

Then comes the channel type. If the channel is a niche, it will not make as much money as channels that meet the public’s appetite.

Lastly, we can’t ignore the quality of videos, can we?

A high-quality video with multiple transitions, effects, and interactive scenes is a must if you want to gain popularity on your YouTube channel.

So how can we make our videos top-notch?

Read on and find the answer in the bonus tip below.

Bonus Tip to Increase YouTube Money

Wondershare Filmora

One of the best video editor platforms for pushing the storytelling boundaries of your YouTube videos is Wondershare Filmora.

This powerful and intuitive video editor is suited for all kinds of content creators, especially YouTubers. Multiple video effect plug-ins, excellent templates, and intuitive annotations are available for polishing and shaping your videos just like you want.

Meanwhile, you can readily temper the video settings of your content to slow the vital point of the video or make the video sounds more clear and fascinating. So why are you waiting?Just download the Wondershare Filmora now and level up your YouTube videos before you upload them on your channel.

Now, YouTube is not the only social media platform for making money. TikTokers are also earning a fortune nowadays. But which one of them is better? Let’s have a look at it.

Are YouTubers Earning More Money than TikTokers?

With analysis, it’s crystal clear that YouTubers are making more money than TickTokers, and it’s not without reason.

In the year 2021, YouTube has paid more than 15 Billion US$ to its creators altogether, according to JUMPSTART . And it’s to be expected because Youtubers have been making content for way longer than TickTokers.

For example, MrBeast posted his first video on YouTube in 2012, and it has been about 10 years since he created his content.

Are Highest-Paid YouTube Stars Always Trending?

Since the highest-paid YouTubers make so much money, you may think they are always “Trending” on YouTube.

Sorry to pop your bubble, but they are not.

The highest-paid YouTubers may have a ton of subscribers, but being in “Trending” is different.

The most important reason is that the “Trending” part of YouTube shows popular videos in the specific area of the users, so it varies depending upon the user’s location.

Final Words

The world’s biggest video-sharing platform, YouTube, offers an opportunity to all content creators.

And those who get on the top strike a fortune without a doubt.

The top 10 highest-paid YouTubers are listed in this article who are making millions of dollars with their YouTube channel.

And if you also want to create first-class YouTube videos just like them, try using Wondershare Filmora for editing your videos before uploading them on YouTube.

Thanks for reading, folks.

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Part 1: Who are the Richest YouTubers in the World Today?

Here, we have compiled a list of the top 10 YouTube money makers with their 2022 estimated earnings and the number of subscribers of their main YouTube channel.

Sr. Number	YouTuber	2022 Estimated Worth	Subscribers
1	MrBeast	$58 Million	104M+
2	Jake Paul	$60 Million	20M+
3	Markiplier	$35 Million	33M+
4	Rhett and link	17.8M+
5	Unspeakable	14M+
6	Nastya	100M+
7	Ryan Kaji	$25 Million	33M+
8	Dude Perfect	58M+
9	Logan Paul	23.6M+
10	Preston Arsement	$20 Million	21M+

Now that you have an overview of the top 10 richest YouTubers let’s jump into the detail of what type of videos these millionaires make, one by one.

Part2. Highest-Paid YouTubers in the World 2022

1. MrBeast $58 Million

The richest YouTuber that makes the most out of YouTube is no other than MrBeast. Jimmy Donaldson, the MrBeast, is a YouTube star that has made record-breaking world earnings in the recent year from his YouTube channel with over 100 Million subscribers.

The extravagant stunts and philanthropist endeavors of MrBeast attract so many people like bees to honey.

But that’s not all; the MrBeast Burger app has also contributed to skyrocketing the earnings of Mr. Beast. With this mobile application, MrBeast handles marketing among his 100M+ subscribers while keeping a share of the sales.

Here’s one of his recent popular videos where MrBeast hunted for 100 people.

I Hunted 100 People For $1,000,000 .

Earning in 2021

$54 Million.

2. Jake Paul $60 Million

The next richest YouTuber, second only to MrBeast, is the famous boxer Jake Paul.

The personality of Jake paul is so bright that it continuously keeps him in the headlines.

Jake was a substantial part of the top 10 highest-paid YouTubers until 2017, but it was all busted by his brother Logan when he posted a video widely known as “Suicide Forest.” The backlash was so harsh that many sponsors cut off from Jake, and even YouTube stopped monetizing the channel.

But that’s all in the past because Jake is here again and on the second spot, of course.

Let’s look at a video from Jake Paul.

I turned down $40 million for this.

Earning in 2021

$45 Million.

3. Markiplier $35 Million

Now comes Mark Fischbach, aka Markiplier, a YouTube star that started his journey in 2012 as an avid gamer.

But later on, his Unus Annus series increased his popularity dramatically in 2019. This series was created with Co-Youtuber Ethan Nestor Darling. But the sad news is that Markiplier deliberately removed this series from his channel a year ago.

But the other thing that has greatly helped Markiplier in raking all this income is his ability to move Merchandise like T-shirts, hoodies, and other items. So it is of no surprise that he remains one of the richest YouTubers in the world.

Let’s have a look at one of his trending videos.

In Space with Markiplier: Part 1

Earning in 2021

$38 Million.

4. Rhett and Link

Starting with a friendly and nerdy talk show with the channel “Good Mythical Morning,” Rhett and Link quickly evolved their branding, and their popularity achieved a level of 17 Million subscribers.

Their recent collaborative cooking show, Mythical Kitchen, earned them 30 Million US$ last year.

The different guests they invite sometimes come off as a surprise for their loyal subscribers.

Lastly, the Mythical Accelerator Fund is another initiative currently increasing its popularity.

Here is a trending video from Rhett and Link.

International Carnival Food Taste Test.

Earning in 2021

$30 Million.

5. Unspeakable

A new YouTube star that popped up in the list of top 10 highest-paid YouTubers last year is Unspeakable.

Going by the name Natham Graham, unspeakable continuously makes videos of his little “Minecraft” games and has been posting them on his channel for the last 10 years.

But last year, he made a smart move and sold the whole catalog of his YouTube videos to “Spotter” in one go.

So what did he get in return? A huge lump sum, of course.

Here’s a video of Unspeakable.

Surviving Overnight in $60 Million Doomsday Bunker.

Earning in 2021

$28.5 Million.

6. Nastya

If we are talking about the highest-paid YouTubers, how can we skip this cute little princess?

This seven-year Russian-born Youtube star, Anastasia Radzinskaya, puts her daily life into the video and entertains kids and adults worldwide with her well-produced videos. Meanwhile, multiple brand extensions and a merchandise line added to their videos also considerably increased their earnings.

But wait a minute!!!

The Spotter is here to spoil the fun again. Recently, just like Unspeakable, Natsya has also sold all the monetization rights of her previous videos by making a lucrative deal with Spotter.

Now let’s check one of Nastya’s recent popular videos.

Nastya reads books and uses the Internet to get new information.

Earning in 2021

$28 Million.

7. Ryan Kaji - $25 Million

Look who’s back: Ryan Kaji returns to this list. This little fellow was above all other YouTubers in 2020, with an income of 29.5 Million US$ that year. But don’t think that his earnings decreased just like his ranking.

Ryan Kaji started his journey at the mere age of 4, and it’s been 6 years since his debut. With his child-amusing playtime, he has made over 33 Million subscribers on his channel Ryan’s World.

Utilizing his 33 Million subscribers on his main channel, Ryan Kaji is still earning a fortune with branded merchandise and toys sold at Target and Walmart.

Here’s an example video of Ryan Kaji for you.

Ryan’s Superhero Family Titan Universe!

Earning in 2021

$27 Million.

8. Dude Perfect

These five stunt masters have shocked the world with their classical and dangerous stunts.

This sports-comedy troupe is made of twins Coby and Cory Cotton, Garett Hilbert, Cody Jones, and Tyler Toney.

They make the classical “Don’t try at home” stunts which are dangerous and amusing.

But wait a minute!!

Recently these stuntmen released a “how-to” book on 101 amazing stunts with a complete step-by-step guide explaining everything with pictures.

So now, by following these instructions, you can try it at home if you want.

Here’s a video from Dude Perfect that we recommend watching.

Loser Gets Full Body Casted | OT 35.

Earning in 2021

$20 million.

9. Logan Paul

After Jake Paul, who acquired the second position in our list, we have another Paul here. Logan Paul, the older brother of Jake.

These brothers experienced a downfall after the “Suicide Forest” scandal in 2017, but here they are again on the list of 10 highest-paid YouTubers.

Last year, the mind-blowing podcast from Logan, which was named “IMPAULSIVE,” created over 100 Million YouTube views, and to be honest, that’s a lot.

Other than that, the “Pokemon Card Discussion” of Logan Paul is also pretty popular among his subscribers.

Let’s have a look at one of his trending videos.

I Made A Masterpiece | Logan Paul’s 99 Originals (Official Trailer.)

Earning in 2021

$18 Million.

10. Preston Arsement - $14 million

The last YouTube star in our list of the 10 highest-paid YouTubers is Preston Arsement.

This young lad has increased his popularity with first-class gaming and pranking skills.

Out of his several YouTube channels, PrestonPlayz is the one that describes this fellow quickly. The Minecraft version of the “Squid Games” he showed in one of his recent videos has hit the jackpot.

So how much does this young fellow earn? A lot!!!

Here’s a famous video of Preston Arsement.

50 Ways To DESTROY The Warden In Minecraft.

Earning in 2021

$16 Million.

After seeing all these highest-paid YouTubers, you must be wondering what makes them earn so much money with just a YouTube channel.

Here are some reasons that decide the highest-earning Youtubers.

Part3. What Decides the Highest-Earning YouTubers?

Multiple factors influence YouTubers’ earnings.

First of all, it’s the subscribers’ growth. As subscribers to the YouTube channel increase, the creator can apply for YouTube’s Partner Program and start monetizing the channel with channel membership or subscriptions.

That’s not all; the creator can also use different ads, and the revenue generated can even be in millions if you have a lot of subscribers.

Then comes the channel type. If the channel is a niche, it will not make as much money as channels that meet the public’s appetite.

Lastly, we can’t ignore the quality of videos, can we?

A high-quality video with multiple transitions, effects, and interactive scenes is a must if you want to gain popularity on your YouTube channel.

So how can we make our videos top-notch?

Read on and find the answer in the bonus tip below.

Bonus Tip to Increase YouTube Money

Wondershare Filmora

One of the best video editor platforms for pushing the storytelling boundaries of your YouTube videos is Wondershare Filmora.

This powerful and intuitive video editor is suited for all kinds of content creators, especially YouTubers. Multiple video effect plug-ins, excellent templates, and intuitive annotations are available for polishing and shaping your videos just like you want.

Meanwhile, you can readily temper the video settings of your content to slow the vital point of the video or make the video sounds more clear and fascinating. So why are you waiting?Just download the Wondershare Filmora now and level up your YouTube videos before you upload them on your channel.

Now, YouTube is not the only social media platform for making money. TikTokers are also earning a fortune nowadays. But which one of them is better? Let’s have a look at it.

Are YouTubers Earning More Money than TikTokers?

With analysis, it’s crystal clear that YouTubers are making more money than TickTokers, and it’s not without reason.

In the year 2021, YouTube has paid more than 15 Billion US$ to its creators altogether, according to JUMPSTART . And it’s to be expected because Youtubers have been making content for way longer than TickTokers.

For example, MrBeast posted his first video on YouTube in 2012, and it has been about 10 years since he created his content.

Are Highest-Paid YouTube Stars Always Trending?

Since the highest-paid YouTubers make so much money, you may think they are always “Trending” on YouTube.

Sorry to pop your bubble, but they are not.

The highest-paid YouTubers may have a ton of subscribers, but being in “Trending” is different.

The most important reason is that the “Trending” part of YouTube shows popular videos in the specific area of the users, so it varies depending upon the user’s location.

Final Words

The world’s biggest video-sharing platform, YouTube, offers an opportunity to all content creators.

And those who get on the top strike a fortune without a doubt.

The top 10 highest-paid YouTubers are listed in this article who are making millions of dollars with their YouTube channel.

And if you also want to create first-class YouTube videos just like them, try using Wondershare Filmora for editing your videos before uploading them on YouTube.

Thanks for reading, folks.

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