Step-by-Step Guide: Embedding Company Imagery in Video Posts

How to Add Logo or Watermark to YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

A watermark is a still image that is usually plugged in the videos, for the purpose of claiming copyrights or publicity purpose. YouTube generally carries a “branding” option where you can brand your video with your channel. This doesn’t provide a stable watermark. Therefore, when someone downloads that video using a second party (YouTube downloader) it gets removed. For this purpose the legal author will have to put a Channel watemark on their YouTube videos. In this guide, we will show you how to add watermark to your YouTube videos, existing or new.

You May Also Like:
Best Watermark Apps for iPhone - How to Watermark Photos on iPhone >>

Wondershare AniEraser Seamless, Effortless, Intuitive.
AniEraser makes it easy to perfect any photo or video; no matter the device or platform - experience a smooth, effortless transformation of your image and maximize its potential with just one click.
Make your moment perfect.

Free Download Free Download Edit online

How to Add a Watermark to Your YouTube Videos

• Part 1: How to add logo or watermark to in existing YouTube videos
• Part 2: Add logos or watermarks to your videos before uploading

Part 1: How to add logo or watermark to in existing YouTube videos

To add a watermark to your previously uploaded videos you will need to have created and saved your watermark outside of your video editing program.

• Sign in to your YouTube account. Click on the thumbnail image of your account at the top right corner. This will give you a drop down menu. Then Click on the small gear (indicating settings)

• This will lead you to setting center. Click on “view additional features”

• To the left of the window, Click the third option of “branding”
• Click on “add watermark”. Then you can choose an image from your computer. After your image is uploaded, click save.

Notes

YouTube watermark size: Your watermark should be transparent, square, and larger than 50x50 pixels, which is the size it will be shrunk down to when it appears in the corner of your videos.

YouTube watermark starting time: you will have the option of choosing a start time for your watermark, making it appear only at the end of your video, or having it there for the entire length of your video. Once that is done click ‘Update’ and your watermark will be applied to your videos.

YouTube watermark color: Youtube suggests that your watermark have only one color. The point is that you should not use anything flashy that will take attention away from your video, so having two or three colors is not necessarily wrong if your design is subtle.

Here is a tutorial video for how to add watermark to Your YouTube videos:

Part 2: Add logos or watermarks to your videos before uploading

1. Wondershare Filmora

Wondershare Filmora which is one of the ideal video editing tools especially when it comes to watermarking your videos . It helps you in adding static and video watermarks over the video. The basic theme of the video watermarking is the concept of picture-in-picture .

The following steps have to be taken to add a watermark:

• Add the video and watermarking data by drag dropping it into the workspace
• Drag the required video on the timeline and the watermark on it as well
• Adjust the watermark and add pre-made special effects to it
• Mask the watermark in the shape you like
• Save the video

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

2. Windows movie maker

Windows movie maker is free default windows software that can easily add watermark to your videos to secure your copyrights. It can cater two types of watermarks; images and text. For images, it just supports PNG and GIF format files and generally doesn’t support transparency. Moreover, an external file, Windows Logo Locator is needed for placing the logo at different positions.

How to add watermark to video with Windows Movie Maker

Adding Text watermark:

• Open windows movie maker
• Click on ‘videos’ under the title of import.
• Import your video to the timeline.
• Right beneath imports under the category of edit you will find ‘titles and credits’. Click.
• Enter the text for watermark.
• Choose the title positioning, font and transparency.
• Add title. You will find it along the length of timeline. You may drag to expand it, for viewing it during the entire videos length. Select file and click publish video.

Adding image watermark:

The image should be in .PNG or .GIF format.

• Save the image in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
• Download a logo Locator as per your installed windows from FX archives.
• Select the location of the logo in your video where you want it to appear.
• Choose the screen size and the logo size
• Type the name of the file of the logo you had already saved with the extension. For e.g. logo.png
• Copy the text that appears underneath and paste it on the notepad and save the typed file in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
• Open windows movie maker again.
• Choose title and credits underneath the edit category.
• Press space bar once and then click ‘change the title animation’.
• You will see your image there. Click on ad title and press Ctrl+p to publish.

Part 3: How to Create a Transparent logo for Youtube Channel

Do you want to make a transparent image as logo for your YouTube? If you want to brand your YouTube channel, we believe it is a must to add transparent logo for YouTube branding. Actually, you can do this in Filmora just with a green screen image. Check the steps below to know the secret.

Step 1: Import video and image to Filmora

Open Filmora. Choose Create New Project. Click import media files here in Media library. Select your video and a green screen image. In fact, a green screen video is also accessable, but usually brand logo is image. Now drag them onto timeline.

Step 2: Import video and image to Filmora

Right click on the image clip in the timeline. Choose Green Screen. You will see the image is transparent in the preview window. Now, you need to adjust some details. You can adjust edge thickness and edge feather to better edge. If the green screen background is not totally removed, drag tolerance to adjust it.

Step 3: Scale the logo

You can clip the image clip first and go to preview window to scale it down or up by dragging the green dot. You can put the YouTube logo at corner.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

A watermark is a still image that is usually plugged in the videos, for the purpose of claiming copyrights or publicity purpose. YouTube generally carries a “branding” option where you can brand your video with your channel. This doesn’t provide a stable watermark. Therefore, when someone downloads that video using a second party (YouTube downloader) it gets removed. For this purpose the legal author will have to put a Channel watemark on their YouTube videos. In this guide, we will show you how to add watermark to your YouTube videos, existing or new.

You May Also Like:
Best Watermark Apps for iPhone - How to Watermark Photos on iPhone >>

Wondershare AniEraser Seamless, Effortless, Intuitive.
AniEraser makes it easy to perfect any photo or video; no matter the device or platform - experience a smooth, effortless transformation of your image and maximize its potential with just one click.
Make your moment perfect.

Free Download Free Download Edit online

How to Add a Watermark to Your YouTube Videos

• Part 1: How to add logo or watermark to in existing YouTube videos
• Part 2: Add logos or watermarks to your videos before uploading

Part 1: How to add logo or watermark to in existing YouTube videos

To add a watermark to your previously uploaded videos you will need to have created and saved your watermark outside of your video editing program.

• Sign in to your YouTube account. Click on the thumbnail image of your account at the top right corner. This will give you a drop down menu. Then Click on the small gear (indicating settings)

• This will lead you to setting center. Click on “view additional features”

• To the left of the window, Click the third option of “branding”
• Click on “add watermark”. Then you can choose an image from your computer. After your image is uploaded, click save.

Notes

YouTube watermark size: Your watermark should be transparent, square, and larger than 50x50 pixels, which is the size it will be shrunk down to when it appears in the corner of your videos.

YouTube watermark starting time: you will have the option of choosing a start time for your watermark, making it appear only at the end of your video, or having it there for the entire length of your video. Once that is done click ‘Update’ and your watermark will be applied to your videos.

YouTube watermark color: Youtube suggests that your watermark have only one color. The point is that you should not use anything flashy that will take attention away from your video, so having two or three colors is not necessarily wrong if your design is subtle.

Here is a tutorial video for how to add watermark to Your YouTube videos:

Part 2: Add logos or watermarks to your videos before uploading

1. Wondershare Filmora

Wondershare Filmora which is one of the ideal video editing tools especially when it comes to watermarking your videos . It helps you in adding static and video watermarks over the video. The basic theme of the video watermarking is the concept of picture-in-picture .

The following steps have to be taken to add a watermark:

• Add the video and watermarking data by drag dropping it into the workspace
• Drag the required video on the timeline and the watermark on it as well
• Adjust the watermark and add pre-made special effects to it
• Mask the watermark in the shape you like
• Save the video

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

2. Windows movie maker

Windows movie maker is free default windows software that can easily add watermark to your videos to secure your copyrights. It can cater two types of watermarks; images and text. For images, it just supports PNG and GIF format files and generally doesn’t support transparency. Moreover, an external file, Windows Logo Locator is needed for placing the logo at different positions.

How to add watermark to video with Windows Movie Maker

Adding Text watermark:

• Open windows movie maker
• Click on ‘videos’ under the title of import.
• Import your video to the timeline.
• Right beneath imports under the category of edit you will find ‘titles and credits’. Click.
• Enter the text for watermark.
• Choose the title positioning, font and transparency.
• Add title. You will find it along the length of timeline. You may drag to expand it, for viewing it during the entire videos length. Select file and click publish video.

Adding image watermark:

The image should be in .PNG or .GIF format.

• Save the image in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
• Download a logo Locator as per your installed windows from FX archives.
• Select the location of the logo in your video where you want it to appear.
• Choose the screen size and the logo size
• Type the name of the file of the logo you had already saved with the extension. For e.g. logo.png
• Copy the text that appears underneath and paste it on the notepad and save the typed file in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
• Open windows movie maker again.
• Choose title and credits underneath the edit category.
• Press space bar once and then click ‘change the title animation’.
• You will see your image there. Click on ad title and press Ctrl+p to publish.

Part 3: How to Create a Transparent logo for Youtube Channel

Do you want to make a transparent image as logo for your YouTube? If you want to brand your YouTube channel, we believe it is a must to add transparent logo for YouTube branding. Actually, you can do this in Filmora just with a green screen image. Check the steps below to know the secret.

Step 1: Import video and image to Filmora

Open Filmora. Choose Create New Project. Click import media files here in Media library. Select your video and a green screen image. In fact, a green screen video is also accessable, but usually brand logo is image. Now drag them onto timeline.

Step 2: Import video and image to Filmora

Right click on the image clip in the timeline. Choose Green Screen. You will see the image is transparent in the preview window. Now, you need to adjust some details. You can adjust edge thickness and edge feather to better edge. If the green screen background is not totally removed, drag tolerance to adjust it.

Step 3: Scale the logo

You can clip the image clip first and go to preview window to scale it down or up by dragging the green dot. You can put the YouTube logo at corner.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

A watermark is a still image that is usually plugged in the videos, for the purpose of claiming copyrights or publicity purpose. YouTube generally carries a “branding” option where you can brand your video with your channel. This doesn’t provide a stable watermark. Therefore, when someone downloads that video using a second party (YouTube downloader) it gets removed. For this purpose the legal author will have to put a Channel watemark on their YouTube videos. In this guide, we will show you how to add watermark to your YouTube videos, existing or new.

You May Also Like:
Best Watermark Apps for iPhone - How to Watermark Photos on iPhone >>

Wondershare AniEraser Seamless, Effortless, Intuitive.
AniEraser makes it easy to perfect any photo or video; no matter the device or platform - experience a smooth, effortless transformation of your image and maximize its potential with just one click.
Make your moment perfect.

Free Download Free Download Edit online

How to Add a Watermark to Your YouTube Videos

• Part 1: How to add logo or watermark to in existing YouTube videos
• Part 2: Add logos or watermarks to your videos before uploading

Part 1: How to add logo or watermark to in existing YouTube videos

To add a watermark to your previously uploaded videos you will need to have created and saved your watermark outside of your video editing program.

• Sign in to your YouTube account. Click on the thumbnail image of your account at the top right corner. This will give you a drop down menu. Then Click on the small gear (indicating settings)

• This will lead you to setting center. Click on “view additional features”

• To the left of the window, Click the third option of “branding”
• Click on “add watermark”. Then you can choose an image from your computer. After your image is uploaded, click save.

Notes

YouTube watermark size: Your watermark should be transparent, square, and larger than 50x50 pixels, which is the size it will be shrunk down to when it appears in the corner of your videos.

YouTube watermark starting time: you will have the option of choosing a start time for your watermark, making it appear only at the end of your video, or having it there for the entire length of your video. Once that is done click ‘Update’ and your watermark will be applied to your videos.

YouTube watermark color: Youtube suggests that your watermark have only one color. The point is that you should not use anything flashy that will take attention away from your video, so having two or three colors is not necessarily wrong if your design is subtle.

Here is a tutorial video for how to add watermark to Your YouTube videos:

Part 2: Add logos or watermarks to your videos before uploading

1. Wondershare Filmora

Wondershare Filmora which is one of the ideal video editing tools especially when it comes to watermarking your videos . It helps you in adding static and video watermarks over the video. The basic theme of the video watermarking is the concept of picture-in-picture .

The following steps have to be taken to add a watermark:

• Add the video and watermarking data by drag dropping it into the workspace
• Drag the required video on the timeline and the watermark on it as well
• Adjust the watermark and add pre-made special effects to it
• Mask the watermark in the shape you like
• Save the video

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

2. Windows movie maker

Windows movie maker is free default windows software that can easily add watermark to your videos to secure your copyrights. It can cater two types of watermarks; images and text. For images, it just supports PNG and GIF format files and generally doesn’t support transparency. Moreover, an external file, Windows Logo Locator is needed for placing the logo at different positions.

How to add watermark to video with Windows Movie Maker

Adding Text watermark:

• Open windows movie maker
• Click on ‘videos’ under the title of import.
• Import your video to the timeline.
• Right beneath imports under the category of edit you will find ‘titles and credits’. Click.
• Enter the text for watermark.
• Choose the title positioning, font and transparency.
• Add title. You will find it along the length of timeline. You may drag to expand it, for viewing it during the entire videos length. Select file and click publish video.

Adding image watermark:

The image should be in .PNG or .GIF format.

• Save the image in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
• Download a logo Locator as per your installed windows from FX archives.
• Select the location of the logo in your video where you want it to appear.
• Choose the screen size and the logo size
• Type the name of the file of the logo you had already saved with the extension. For e.g. logo.png
• Copy the text that appears underneath and paste it on the notepad and save the typed file in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
• Open windows movie maker again.
• Choose title and credits underneath the edit category.
• Press space bar once and then click ‘change the title animation’.
• You will see your image there. Click on ad title and press Ctrl+p to publish.

Part 3: How to Create a Transparent logo for Youtube Channel

Do you want to make a transparent image as logo for your YouTube? If you want to brand your YouTube channel, we believe it is a must to add transparent logo for YouTube branding. Actually, you can do this in Filmora just with a green screen image. Check the steps below to know the secret.

Step 1: Import video and image to Filmora

Open Filmora. Choose Create New Project. Click import media files here in Media library. Select your video and a green screen image. In fact, a green screen video is also accessable, but usually brand logo is image. Now drag them onto timeline.

Step 2: Import video and image to Filmora

Right click on the image clip in the timeline. Choose Green Screen. You will see the image is transparent in the preview window. Now, you need to adjust some details. You can adjust edge thickness and edge feather to better edge. If the green screen background is not totally removed, drag tolerance to adjust it.

Step 3: Scale the logo

You can clip the image clip first and go to preview window to scale it down or up by dragging the green dot. You can put the YouTube logo at corner.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

A watermark is a still image that is usually plugged in the videos, for the purpose of claiming copyrights or publicity purpose. YouTube generally carries a “branding” option where you can brand your video with your channel. This doesn’t provide a stable watermark. Therefore, when someone downloads that video using a second party (YouTube downloader) it gets removed. For this purpose the legal author will have to put a Channel watemark on their YouTube videos. In this guide, we will show you how to add watermark to your YouTube videos, existing or new.

You May Also Like:
Best Watermark Apps for iPhone - How to Watermark Photos on iPhone >>

Wondershare AniEraser Seamless, Effortless, Intuitive.
AniEraser makes it easy to perfect any photo or video; no matter the device or platform - experience a smooth, effortless transformation of your image and maximize its potential with just one click.
Make your moment perfect.

Free Download Free Download Edit online

How to Add a Watermark to Your YouTube Videos

• Part 1: How to add logo or watermark to in existing YouTube videos
• Part 2: Add logos or watermarks to your videos before uploading

Part 1: How to add logo or watermark to in existing YouTube videos

To add a watermark to your previously uploaded videos you will need to have created and saved your watermark outside of your video editing program.

• Sign in to your YouTube account. Click on the thumbnail image of your account at the top right corner. This will give you a drop down menu. Then Click on the small gear (indicating settings)

• This will lead you to setting center. Click on “view additional features”

• To the left of the window, Click the third option of “branding”
• Click on “add watermark”. Then you can choose an image from your computer. After your image is uploaded, click save.

Notes

YouTube watermark size: Your watermark should be transparent, square, and larger than 50x50 pixels, which is the size it will be shrunk down to when it appears in the corner of your videos.

YouTube watermark starting time: you will have the option of choosing a start time for your watermark, making it appear only at the end of your video, or having it there for the entire length of your video. Once that is done click ‘Update’ and your watermark will be applied to your videos.

YouTube watermark color: Youtube suggests that your watermark have only one color. The point is that you should not use anything flashy that will take attention away from your video, so having two or three colors is not necessarily wrong if your design is subtle.

Here is a tutorial video for how to add watermark to Your YouTube videos:

Part 2: Add logos or watermarks to your videos before uploading

1. Wondershare Filmora

Wondershare Filmora which is one of the ideal video editing tools especially when it comes to watermarking your videos . It helps you in adding static and video watermarks over the video. The basic theme of the video watermarking is the concept of picture-in-picture .

The following steps have to be taken to add a watermark:

• Add the video and watermarking data by drag dropping it into the workspace
• Drag the required video on the timeline and the watermark on it as well
• Adjust the watermark and add pre-made special effects to it
• Mask the watermark in the shape you like
• Save the video

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

2. Windows movie maker

Windows movie maker is free default windows software that can easily add watermark to your videos to secure your copyrights. It can cater two types of watermarks; images and text. For images, it just supports PNG and GIF format files and generally doesn’t support transparency. Moreover, an external file, Windows Logo Locator is needed for placing the logo at different positions.

How to add watermark to video with Windows Movie Maker

Adding Text watermark:

• Open windows movie maker
• Click on ‘videos’ under the title of import.
• Import your video to the timeline.
• Right beneath imports under the category of edit you will find ‘titles and credits’. Click.
• Enter the text for watermark.
• Choose the title positioning, font and transparency.
• Add title. You will find it along the length of timeline. You may drag to expand it, for viewing it during the entire videos length. Select file and click publish video.

Adding image watermark:

The image should be in .PNG or .GIF format.

• Save the image in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
• Download a logo Locator as per your installed windows from FX archives.
• Select the location of the logo in your video where you want it to appear.
• Choose the screen size and the logo size
• Type the name of the file of the logo you had already saved with the extension. For e.g. logo.png
• Copy the text that appears underneath and paste it on the notepad and save the typed file in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
• Open windows movie maker again.
• Choose title and credits underneath the edit category.
• Press space bar once and then click ‘change the title animation’.
• You will see your image there. Click on ad title and press Ctrl+p to publish.

Part 3: How to Create a Transparent logo for Youtube Channel

Do you want to make a transparent image as logo for your YouTube? If you want to brand your YouTube channel, we believe it is a must to add transparent logo for YouTube branding. Actually, you can do this in Filmora just with a green screen image. Check the steps below to know the secret.

Step 1: Import video and image to Filmora

Open Filmora. Choose Create New Project. Click import media files here in Media library. Select your video and a green screen image. In fact, a green screen video is also accessable, but usually brand logo is image. Now drag them onto timeline.

Step 2: Import video and image to Filmora

Right click on the image clip in the timeline. Choose Green Screen. You will see the image is transparent in the preview window. Now, you need to adjust some details. You can adjust edge thickness and edge feather to better edge. If the green screen background is not totally removed, drag tolerance to adjust it.

Step 3: Scale the logo

You can clip the image clip first and go to preview window to scale it down or up by dragging the green dot. You can put the YouTube logo at corner.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Numbers that Shook! YouTube Facts in Visual Form (2017)

Infographic - Mind Numbing YouTube Facts,Figures and Statistics

Richard Bennett

Mar 27, 2024• Proven solutions

Since YouTube.com domain was first registered more than a decade ago, it has become one of the most used video sharing platforms on the planet. Former PayPal employees Chad Hurley, Steven Chen and Jawed Karim founded YouTube in 2005 and only a year later their platform was one of the world’s fastest growing websites, surpassing MySpace with more than 100 million video views in the July of the same year. It wasn’t long before YouTube was purchased by Google on November 13. 2006 and since then the world’s most popular video sharing platform has grown continuously.

In 2017, more than 500 hours of video content are being uploaded to YouTube each minute, and over 1.5 billion active users utilize it to share their memories, music they love, business ideas or anything else they feel strongly about. The following infographic will present some of the most interesting YouTube facts and statistics that will enable you to understand better one of the most popular websites ever created.

It’s hard to pick highlights from such an interesting and comprehensive read, but a couple of key stats shine out.

• YouTube has just 0,5 billion users less than Facebook

Mark Zuckerberg is perhaps one of the best-known business geniuses who made his fortune by creating the social network everyone wanted to be a part of. With more than 2 billion active users Facebook is the largest online community on the Internet today. YouTube has 1.5 billion active monthly users which makes it the second largest platform of its kind, well ahead of Instagram, LinkedIn or Twitter.

• People aged 24 to 44 watch the most videos on YouTube

This information isn’t particularly surprising since younger generations use the Internet more frequently than the older ones. 49% of all YouTube users are aged between 24 and 44, but this statistic will likely change in the future since YouTube’s popularity can only increase. What comes in as a surprise is the fact that men spend 24% more time on YouTube than women. Could it be that men are more interested in music, short videos or promotional business videos than women or perhaps, women are simply more practical and thus tend to spend less time aimlessly going through endless video content.

• 9% of the videos are taken down because of the copyright infringements

At one point in the early 2000’s, it seemed as if the copyright laws will be changed forever by the Internet. Since then countless initiatives have prevented YouTube users to view, upload or share content that they don’t have the permission to use. In 2017, 9% of all videos uploaded on YouTube are taken down by the copyright holders. This means that YouTubers must make sure that all content they upload is unique or that they at least have a permission to use it.

• An average person spends 40 minutes on YouTube each day

YouTube is probably one of the best pastimes the Internet can offer, and for that reason, a common person spends 40 minutes on YouTube per day. When you add an average life expectancy into the equation the math shows that during their lifetimes, people spend nearly 2 years on YouTube, or 1 year and 10 months to be exact.

• Pop music singers are the most popular celebrities on YouTube

Naturally, music is the most searched term on YouTube, and celebrities like Justin Bieber, Katy Perry or Rihana have millions of subscribers with billions of total video views. Unlike Facebook where the most popular celebrities are Christiano Ronaldo or Vin Diesel, an actor and a football player, YouTube stars are mostly musicians and Pop Culture icons whose music is available to fans across the globe because of this platform. Some of the historically most viewed videos on YouTube are Luis Fonsi’s Despacito, Psy’s Gangnam Style or Tayler Swift’s Shake it Off that all have a staggering amount of views.

Let us know what you think about these interesting facts about YouTube in the comments below and feel free to share this article with your friends and colleagues.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Since YouTube.com domain was first registered more than a decade ago, it has become one of the most used video sharing platforms on the planet. Former PayPal employees Chad Hurley, Steven Chen and Jawed Karim founded YouTube in 2005 and only a year later their platform was one of the world’s fastest growing websites, surpassing MySpace with more than 100 million video views in the July of the same year. It wasn’t long before YouTube was purchased by Google on November 13. 2006 and since then the world’s most popular video sharing platform has grown continuously.

In 2017, more than 500 hours of video content are being uploaded to YouTube each minute, and over 1.5 billion active users utilize it to share their memories, music they love, business ideas or anything else they feel strongly about. The following infographic will present some of the most interesting YouTube facts and statistics that will enable you to understand better one of the most popular websites ever created.

It’s hard to pick highlights from such an interesting and comprehensive read, but a couple of key stats shine out.

• YouTube has just 0,5 billion users less than Facebook

Mark Zuckerberg is perhaps one of the best-known business geniuses who made his fortune by creating the social network everyone wanted to be a part of. With more than 2 billion active users Facebook is the largest online community on the Internet today. YouTube has 1.5 billion active monthly users which makes it the second largest platform of its kind, well ahead of Instagram, LinkedIn or Twitter.

• People aged 24 to 44 watch the most videos on YouTube

This information isn’t particularly surprising since younger generations use the Internet more frequently than the older ones. 49% of all YouTube users are aged between 24 and 44, but this statistic will likely change in the future since YouTube’s popularity can only increase. What comes in as a surprise is the fact that men spend 24% more time on YouTube than women. Could it be that men are more interested in music, short videos or promotional business videos than women or perhaps, women are simply more practical and thus tend to spend less time aimlessly going through endless video content.

• 9% of the videos are taken down because of the copyright infringements

At one point in the early 2000’s, it seemed as if the copyright laws will be changed forever by the Internet. Since then countless initiatives have prevented YouTube users to view, upload or share content that they don’t have the permission to use. In 2017, 9% of all videos uploaded on YouTube are taken down by the copyright holders. This means that YouTubers must make sure that all content they upload is unique or that they at least have a permission to use it.

• An average person spends 40 minutes on YouTube each day

YouTube is probably one of the best pastimes the Internet can offer, and for that reason, a common person spends 40 minutes on YouTube per day. When you add an average life expectancy into the equation the math shows that during their lifetimes, people spend nearly 2 years on YouTube, or 1 year and 10 months to be exact.

• Pop music singers are the most popular celebrities on YouTube

Naturally, music is the most searched term on YouTube, and celebrities like Justin Bieber, Katy Perry or Rihana have millions of subscribers with billions of total video views. Unlike Facebook where the most popular celebrities are Christiano Ronaldo or Vin Diesel, an actor and a football player, YouTube stars are mostly musicians and Pop Culture icons whose music is available to fans across the globe because of this platform. Some of the historically most viewed videos on YouTube are Luis Fonsi’s Despacito, Psy’s Gangnam Style or Tayler Swift’s Shake it Off that all have a staggering amount of views.

Let us know what you think about these interesting facts about YouTube in the comments below and feel free to share this article with your friends and colleagues.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Since YouTube.com domain was first registered more than a decade ago, it has become one of the most used video sharing platforms on the planet. Former PayPal employees Chad Hurley, Steven Chen and Jawed Karim founded YouTube in 2005 and only a year later their platform was one of the world’s fastest growing websites, surpassing MySpace with more than 100 million video views in the July of the same year. It wasn’t long before YouTube was purchased by Google on November 13. 2006 and since then the world’s most popular video sharing platform has grown continuously.

In 2017, more than 500 hours of video content are being uploaded to YouTube each minute, and over 1.5 billion active users utilize it to share their memories, music they love, business ideas or anything else they feel strongly about. The following infographic will present some of the most interesting YouTube facts and statistics that will enable you to understand better one of the most popular websites ever created.

It’s hard to pick highlights from such an interesting and comprehensive read, but a couple of key stats shine out.

• YouTube has just 0,5 billion users less than Facebook

Mark Zuckerberg is perhaps one of the best-known business geniuses who made his fortune by creating the social network everyone wanted to be a part of. With more than 2 billion active users Facebook is the largest online community on the Internet today. YouTube has 1.5 billion active monthly users which makes it the second largest platform of its kind, well ahead of Instagram, LinkedIn or Twitter.

• People aged 24 to 44 watch the most videos on YouTube

This information isn’t particularly surprising since younger generations use the Internet more frequently than the older ones. 49% of all YouTube users are aged between 24 and 44, but this statistic will likely change in the future since YouTube’s popularity can only increase. What comes in as a surprise is the fact that men spend 24% more time on YouTube than women. Could it be that men are more interested in music, short videos or promotional business videos than women or perhaps, women are simply more practical and thus tend to spend less time aimlessly going through endless video content.

• 9% of the videos are taken down because of the copyright infringements

At one point in the early 2000’s, it seemed as if the copyright laws will be changed forever by the Internet. Since then countless initiatives have prevented YouTube users to view, upload or share content that they don’t have the permission to use. In 2017, 9% of all videos uploaded on YouTube are taken down by the copyright holders. This means that YouTubers must make sure that all content they upload is unique or that they at least have a permission to use it.

• An average person spends 40 minutes on YouTube each day

YouTube is probably one of the best pastimes the Internet can offer, and for that reason, a common person spends 40 minutes on YouTube per day. When you add an average life expectancy into the equation the math shows that during their lifetimes, people spend nearly 2 years on YouTube, or 1 year and 10 months to be exact.

• Pop music singers are the most popular celebrities on YouTube

Naturally, music is the most searched term on YouTube, and celebrities like Justin Bieber, Katy Perry or Rihana have millions of subscribers with billions of total video views. Unlike Facebook where the most popular celebrities are Christiano Ronaldo or Vin Diesel, an actor and a football player, YouTube stars are mostly musicians and Pop Culture icons whose music is available to fans across the globe because of this platform. Some of the historically most viewed videos on YouTube are Luis Fonsi’s Despacito, Psy’s Gangnam Style or Tayler Swift’s Shake it Off that all have a staggering amount of views.

Let us know what you think about these interesting facts about YouTube in the comments below and feel free to share this article with your friends and colleagues.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Since YouTube.com domain was first registered more than a decade ago, it has become one of the most used video sharing platforms on the planet. Former PayPal employees Chad Hurley, Steven Chen and Jawed Karim founded YouTube in 2005 and only a year later their platform was one of the world’s fastest growing websites, surpassing MySpace with more than 100 million video views in the July of the same year. It wasn’t long before YouTube was purchased by Google on November 13. 2006 and since then the world’s most popular video sharing platform has grown continuously.

In 2017, more than 500 hours of video content are being uploaded to YouTube each minute, and over 1.5 billion active users utilize it to share their memories, music they love, business ideas or anything else they feel strongly about. The following infographic will present some of the most interesting YouTube facts and statistics that will enable you to understand better one of the most popular websites ever created.

It’s hard to pick highlights from such an interesting and comprehensive read, but a couple of key stats shine out.

• YouTube has just 0,5 billion users less than Facebook

Mark Zuckerberg is perhaps one of the best-known business geniuses who made his fortune by creating the social network everyone wanted to be a part of. With more than 2 billion active users Facebook is the largest online community on the Internet today. YouTube has 1.5 billion active monthly users which makes it the second largest platform of its kind, well ahead of Instagram, LinkedIn or Twitter.

• People aged 24 to 44 watch the most videos on YouTube

This information isn’t particularly surprising since younger generations use the Internet more frequently than the older ones. 49% of all YouTube users are aged between 24 and 44, but this statistic will likely change in the future since YouTube’s popularity can only increase. What comes in as a surprise is the fact that men spend 24% more time on YouTube than women. Could it be that men are more interested in music, short videos or promotional business videos than women or perhaps, women are simply more practical and thus tend to spend less time aimlessly going through endless video content.

• 9% of the videos are taken down because of the copyright infringements

At one point in the early 2000’s, it seemed as if the copyright laws will be changed forever by the Internet. Since then countless initiatives have prevented YouTube users to view, upload or share content that they don’t have the permission to use. In 2017, 9% of all videos uploaded on YouTube are taken down by the copyright holders. This means that YouTubers must make sure that all content they upload is unique or that they at least have a permission to use it.

• An average person spends 40 minutes on YouTube each day

YouTube is probably one of the best pastimes the Internet can offer, and for that reason, a common person spends 40 minutes on YouTube per day. When you add an average life expectancy into the equation the math shows that during their lifetimes, people spend nearly 2 years on YouTube, or 1 year and 10 months to be exact.

• Pop music singers are the most popular celebrities on YouTube

Naturally, music is the most searched term on YouTube, and celebrities like Justin Bieber, Katy Perry or Rihana have millions of subscribers with billions of total video views. Unlike Facebook where the most popular celebrities are Christiano Ronaldo or Vin Diesel, an actor and a football player, YouTube stars are mostly musicians and Pop Culture icons whose music is available to fans across the globe because of this platform. Some of the historically most viewed videos on YouTube are Luis Fonsi’s Despacito, Psy’s Gangnam Style or Tayler Swift’s Shake it Off that all have a staggering amount of views.

Let us know what you think about these interesting facts about YouTube in the comments below and feel free to share this article with your friends and colleagues.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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