The 5 Key Moves to Double Your Channel’s Traffic

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Legality Query: Personal Savings of YouTube Videos

YouTube is currently the most useful video streaming platform. This platform has a wide range of amazing videos that make it one of the most subscribed platforms in the world today. This is why thousands of people do screen recordings on YouTube every day for various uses. Some of them record content to use in studies, to share with friends, for offline entertainment and other acceptable ways. There are those that record YouTube content, edit and re-upload it in their own accounts.

However, since YouTube is the most streaming platform in the world today, it has set guidelines and strict rules to be followed to make sure that people do not misuse the platform at all. The YouTube content is protected by US copyright law, and it indicates that any form of recording or conversion of this copyrighted content is illegal. Other issues related to video and audio recording come from various copyright laws and intellectual property rights.

Is Screen Recording YouTube Illegal?

The legality and illegality of recording YouTube content depend on the purpose of recording. It is absolutely legal to record videos for personal purposes such as sharing content with your friends or keeping them for offline enjoyment.

However, if you have been asking is screen recording on YouTube illegal? Yes it is, if your aim is other than the mentioned above. Some people record YouTube videos for malicious purposes such as reuploading them on YouTube or on other platforms to earn money from it. Such acts are illegal and are punishable.

If YouTube detects any illegal upload, it will suspend the subscriber’s account. The illegal content is removed from the YouTube platform within 24 hours. It is advisable for all the users to comply with the set policy strictly and do the screen recording in legal ways and allowed purposes. Before recording any content on YouTube, you must ask yourself this question first; is screen recording on YouTube illegal?

How to Record YouTube Videos

With the above in mind, it is important to know how to record YouTube videos on PC in the right way. To be able to record the videos in the right way, you need to use one of the many available screen recording programs available in the market today.

However, since there are many screen recording programs available that can record YouTube videos with audio, it is important to choose the most suitable for your tasks. Filmora is an all-in-one video and audio recorder capable of recording, editing, and converting videos without losing quality. This software is quite intuitive and very easy to use. By choosing Filmora, you are halfway to knowing if; it is illegal to record music from YouTube. This is because it is a YouTube supporting program. Filmora is a recording and editing tool with many features to help you know how to record YouTube videos on pc. Such are;

• Screen recording
• Audio duking.
• Screen detection.
• Video stabilization.
• Export to YouTube and Vimeo.
• Green screen support.
• Media library.
• GIF support.
• Record HD video in 4K/1080P/720p, support frame
• Previewing rendering
• Silence detection.
• Auto-ripple.
• Split-screen presets.
• Advanced text editing.
• Tilt-shift.
• Chroma key.
• Video and audio control.
• Auto mix.

Follow the following steps when you want to record screen with Wondershare Filmora;

Step1: Download and install Wondershare Filmora.

If you do not have this software installed on your computer, you need to start by downloading and installing it on your device and then launch it. Having downloaded Filmora, you are halfway to knowing whether it is legal or is it illegal to record music from YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 2: Launch Filmora.

Now that you have installed this software, launch the Wondershare Filmora program and the main interface of the Filmora application will pop up to get you to the recording options. This interface has about four options; Audio reframe, Audio Best Sync, PC screen, and AI portrait. All these are set to make your work easier when recording videos and audio. Click on the new project from the welcome screen.

Step 3: Click on the record PC screen option.

You can customize your recording options to suit your interest and then open your browser and open the YouTube video you want to record. After this is done, click on the red button to start recording the screen. Now you are aware of the steps you need to take when you want to record a YouTube video with audio.

How to Edit Recorded YouTube Video

Regardless of the software, you are using to edit your YouTube videos, there are common steps that you can follow to make your journey a success. Filmora is efficient and reliable software that you can easily operate when editing your videos. This is why I will take you through the steps that you need to take when editing YouTube videos with this program.

Step 1: Split or combine your video clips

Just like other alternative editing programs, the Wondershare Filmora video editing program has a timeline view of the project you are working on. This is where you can cut or drop your shots as each of the shots are in separate files that you should combine with others to make one complete video.

Filmora has an effective split feature, that can help you cut footage into parts, and after, you can move the splits into the correct position or delete the unwanted parts. The Quick Trim feature can help you to choose any part of your video quickly when previewing.

Filmora supports almost all the formats used to make videos and photos and this will help you reduce obstacles when you want to combine footage shot with different devices. With such capabilities, it is easy to add video clips, photos, and audio when editing Your YouTube Videos.

For you to combine several footages into one, you need to place all clips in the video track in an orderly way. Then set the timeline view and move the shots around, cut or trim to shorten as you prefer. To give your final production a professional look, you can add transitions between shots.

Step 2: Rotate, Crop, Pan, and Zoom

At this point, you can rotate the video at any angle, or direction and you can as well change the scale of your video footage. If you want the viewers to focus on a certain part of the video frame, apply the Pan & Zoom feature.

Step 3: Add audio, texts, and more effects.

Now that you have edited your different video shots into a single video, you can now take the step of adding some more effects to your video. At this point, you can add different staff such as music, texts, and different other effects that you would prefer your viewers to see in your video. Some may think this is difficult to do if they have not tried it before.

The Wondershare Filmora screen editor has appropriate features to help you add all the effect you need without wasting time at all. This program will guide you through how to add effects to your YouTube videos. This is an important step in answering the question asked by many; is it illegal to record music from YouTube? If you adhere to YouTube rules and policy, you can incorporate music and other effects into your YouTube videos without fear.

Step 4: Save and Export

After adding all the special effects, you are almost at the final stage. The next important thing to do is to choose the format of saving your video file. After making sure that your video format is set, and then you can export your video file.

Remember to save your file in a format acceptable to the platform that you are intending to upload your videos. Some of the major video formats accepted by YouTube include MP4, AVI, and VMA. You can use any of these formats to save your YouTube video files.

You don’t need to upload your videos later as the Filmora features will allow you to upload YouTube videos directly. It will choose the appropriate format, frame, and codec that suit your video files.

When editing your YouTube videos on your computer, remember to follow the above steps carefully, and remember to use the right widescreen format, and render your video files in either 1080p or 720p high definition.

Having equipped yourself with such knowledge, you can download the Filmora software and install it on your computer as it is one of the very best software when it comes to recording and editing videos and audio.

Conclusion

Now you know what to do and what not to do when it comes to recording and editing YouTube videos. Remember, for you to avoid problems with the YouTube platform, work in the brackets of the set policy. Find the right and fitting video editor such as Filmora to assist you in recording and editing videos for YouTube. There are many Filmora tutorial guides that can help you know how to download and install it on your PC.

Follow the following steps when you want to record screen with Wondershare Filmora;

Step1: Download and install Wondershare Filmora.

If you do not have this software installed on your computer, you need to start by downloading and installing it on your device and then launch it. Having downloaded Filmora, you are halfway to knowing whether it is legal or is it illegal to record music from YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 2: Launch Filmora.

Now that you have installed this software, launch the Wondershare Filmora program and the main interface of the Filmora application will pop up to get you to the recording options. This interface has about four options; Audio reframe, Audio Best Sync, PC screen, and AI portrait. All these are set to make your work easier when recording videos and audio. Click on the new project from the welcome screen.

Step 3: Click on the record PC screen option.

You can customize your recording options to suit your interest and then open your browser and open the YouTube video you want to record. After this is done, click on the red button to start recording the screen. Now you are aware of the steps you need to take when you want to record a YouTube video with audio.

How to Edit Recorded YouTube Video

Regardless of the software, you are using to edit your YouTube videos, there are common steps that you can follow to make your journey a success. Filmora is efficient and reliable software that you can easily operate when editing your videos. This is why I will take you through the steps that you need to take when editing YouTube videos with this program.

Step 1: Split or combine your video clips

Just like other alternative editing programs, the Wondershare Filmora video editing program has a timeline view of the project you are working on. This is where you can cut or drop your shots as each of the shots are in separate files that you should combine with others to make one complete video.

Filmora has an effective split feature, that can help you cut footage into parts, and after, you can move the splits into the correct position or delete the unwanted parts. The Quick Trim feature can help you to choose any part of your video quickly when previewing.

Filmora supports almost all the formats used to make videos and photos and this will help you reduce obstacles when you want to combine footage shot with different devices. With such capabilities, it is easy to add video clips, photos, and audio when editing Your YouTube Videos.

For you to combine several footages into one, you need to place all clips in the video track in an orderly way. Then set the timeline view and move the shots around, cut or trim to shorten as you prefer. To give your final production a professional look, you can add transitions between shots.

Step 2: Rotate, Crop, Pan, and Zoom

At this point, you can rotate the video at any angle, or direction and you can as well change the scale of your video footage. If you want the viewers to focus on a certain part of the video frame, apply the Pan & Zoom feature.

Step 3: Add audio, texts, and more effects.

Now that you have edited your different video shots into a single video, you can now take the step of adding some more effects to your video. At this point, you can add different staff such as music, texts, and different other effects that you would prefer your viewers to see in your video. Some may think this is difficult to do if they have not tried it before.

The Wondershare Filmora screen editor has appropriate features to help you add all the effect you need without wasting time at all. This program will guide you through how to add effects to your YouTube videos. This is an important step in answering the question asked by many; is it illegal to record music from YouTube? If you adhere to YouTube rules and policy, you can incorporate music and other effects into your YouTube videos without fear.

Step 4: Save and Export

After adding all the special effects, you are almost at the final stage. The next important thing to do is to choose the format of saving your video file. After making sure that your video format is set, and then you can export your video file.

Remember to save your file in a format acceptable to the platform that you are intending to upload your videos. Some of the major video formats accepted by YouTube include MP4, AVI, and VMA. You can use any of these formats to save your YouTube video files.

You don’t need to upload your videos later as the Filmora features will allow you to upload YouTube videos directly. It will choose the appropriate format, frame, and codec that suit your video files.

When editing your YouTube videos on your computer, remember to follow the above steps carefully, and remember to use the right widescreen format, and render your video files in either 1080p or 720p high definition.

Having equipped yourself with such knowledge, you can download the Filmora software and install it on your computer as it is one of the very best software when it comes to recording and editing videos and audio.

Conclusion

Now you know what to do and what not to do when it comes to recording and editing YouTube videos. Remember, for you to avoid problems with the YouTube platform, work in the brackets of the set policy. Find the right and fitting video editor such as Filmora to assist you in recording and editing videos for YouTube. There are many Filmora tutorial guides that can help you know how to download and install it on your PC.

Follow the following steps when you want to record screen with Wondershare Filmora;

Step1: Download and install Wondershare Filmora.

If you do not have this software installed on your computer, you need to start by downloading and installing it on your device and then launch it. Having downloaded Filmora, you are halfway to knowing whether it is legal or is it illegal to record music from YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 2: Launch Filmora.

Now that you have installed this software, launch the Wondershare Filmora program and the main interface of the Filmora application will pop up to get you to the recording options. This interface has about four options; Audio reframe, Audio Best Sync, PC screen, and AI portrait. All these are set to make your work easier when recording videos and audio. Click on the new project from the welcome screen.

Step 3: Click on the record PC screen option.

You can customize your recording options to suit your interest and then open your browser and open the YouTube video you want to record. After this is done, click on the red button to start recording the screen. Now you are aware of the steps you need to take when you want to record a YouTube video with audio.

How to Edit Recorded YouTube Video

Regardless of the software, you are using to edit your YouTube videos, there are common steps that you can follow to make your journey a success. Filmora is efficient and reliable software that you can easily operate when editing your videos. This is why I will take you through the steps that you need to take when editing YouTube videos with this program.

Step 1: Split or combine your video clips

Just like other alternative editing programs, the Wondershare Filmora video editing program has a timeline view of the project you are working on. This is where you can cut or drop your shots as each of the shots are in separate files that you should combine with others to make one complete video.

Filmora has an effective split feature, that can help you cut footage into parts, and after, you can move the splits into the correct position or delete the unwanted parts. The Quick Trim feature can help you to choose any part of your video quickly when previewing.

Filmora supports almost all the formats used to make videos and photos and this will help you reduce obstacles when you want to combine footage shot with different devices. With such capabilities, it is easy to add video clips, photos, and audio when editing Your YouTube Videos.

For you to combine several footages into one, you need to place all clips in the video track in an orderly way. Then set the timeline view and move the shots around, cut or trim to shorten as you prefer. To give your final production a professional look, you can add transitions between shots.

Step 2: Rotate, Crop, Pan, and Zoom

At this point, you can rotate the video at any angle, or direction and you can as well change the scale of your video footage. If you want the viewers to focus on a certain part of the video frame, apply the Pan & Zoom feature.

Step 3: Add audio, texts, and more effects.

Now that you have edited your different video shots into a single video, you can now take the step of adding some more effects to your video. At this point, you can add different staff such as music, texts, and different other effects that you would prefer your viewers to see in your video. Some may think this is difficult to do if they have not tried it before.

The Wondershare Filmora screen editor has appropriate features to help you add all the effect you need without wasting time at all. This program will guide you through how to add effects to your YouTube videos. This is an important step in answering the question asked by many; is it illegal to record music from YouTube? If you adhere to YouTube rules and policy, you can incorporate music and other effects into your YouTube videos without fear.

Step 4: Save and Export

After adding all the special effects, you are almost at the final stage. The next important thing to do is to choose the format of saving your video file. After making sure that your video format is set, and then you can export your video file.

Remember to save your file in a format acceptable to the platform that you are intending to upload your videos. Some of the major video formats accepted by YouTube include MP4, AVI, and VMA. You can use any of these formats to save your YouTube video files.

You don’t need to upload your videos later as the Filmora features will allow you to upload YouTube videos directly. It will choose the appropriate format, frame, and codec that suit your video files.

When editing your YouTube videos on your computer, remember to follow the above steps carefully, and remember to use the right widescreen format, and render your video files in either 1080p or 720p high definition.

Having equipped yourself with such knowledge, you can download the Filmora software and install it on your computer as it is one of the very best software when it comes to recording and editing videos and audio.

Conclusion

Now you know what to do and what not to do when it comes to recording and editing YouTube videos. Remember, for you to avoid problems with the YouTube platform, work in the brackets of the set policy. Find the right and fitting video editor such as Filmora to assist you in recording and editing videos for YouTube. There are many Filmora tutorial guides that can help you know how to download and install it on your PC.

Follow the following steps when you want to record screen with Wondershare Filmora;

Step1: Download and install Wondershare Filmora.

If you do not have this software installed on your computer, you need to start by downloading and installing it on your device and then launch it. Having downloaded Filmora, you are halfway to knowing whether it is legal or is it illegal to record music from YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 2: Launch Filmora.

Now that you have installed this software, launch the Wondershare Filmora program and the main interface of the Filmora application will pop up to get you to the recording options. This interface has about four options; Audio reframe, Audio Best Sync, PC screen, and AI portrait. All these are set to make your work easier when recording videos and audio. Click on the new project from the welcome screen.

Step 3: Click on the record PC screen option.

You can customize your recording options to suit your interest and then open your browser and open the YouTube video you want to record. After this is done, click on the red button to start recording the screen. Now you are aware of the steps you need to take when you want to record a YouTube video with audio.

How to Edit Recorded YouTube Video

Regardless of the software, you are using to edit your YouTube videos, there are common steps that you can follow to make your journey a success. Filmora is efficient and reliable software that you can easily operate when editing your videos. This is why I will take you through the steps that you need to take when editing YouTube videos with this program.

Step 1: Split or combine your video clips

Just like other alternative editing programs, the Wondershare Filmora video editing program has a timeline view of the project you are working on. This is where you can cut or drop your shots as each of the shots are in separate files that you should combine with others to make one complete video.

Filmora has an effective split feature, that can help you cut footage into parts, and after, you can move the splits into the correct position or delete the unwanted parts. The Quick Trim feature can help you to choose any part of your video quickly when previewing.

Filmora supports almost all the formats used to make videos and photos and this will help you reduce obstacles when you want to combine footage shot with different devices. With such capabilities, it is easy to add video clips, photos, and audio when editing Your YouTube Videos.

For you to combine several footages into one, you need to place all clips in the video track in an orderly way. Then set the timeline view and move the shots around, cut or trim to shorten as you prefer. To give your final production a professional look, you can add transitions between shots.

Step 2: Rotate, Crop, Pan, and Zoom

At this point, you can rotate the video at any angle, or direction and you can as well change the scale of your video footage. If you want the viewers to focus on a certain part of the video frame, apply the Pan & Zoom feature.

Step 3: Add audio, texts, and more effects.

Now that you have edited your different video shots into a single video, you can now take the step of adding some more effects to your video. At this point, you can add different staff such as music, texts, and different other effects that you would prefer your viewers to see in your video. Some may think this is difficult to do if they have not tried it before.

The Wondershare Filmora screen editor has appropriate features to help you add all the effect you need without wasting time at all. This program will guide you through how to add effects to your YouTube videos. This is an important step in answering the question asked by many; is it illegal to record music from YouTube? If you adhere to YouTube rules and policy, you can incorporate music and other effects into your YouTube videos without fear.

Step 4: Save and Export

After adding all the special effects, you are almost at the final stage. The next important thing to do is to choose the format of saving your video file. After making sure that your video format is set, and then you can export your video file.

Remember to save your file in a format acceptable to the platform that you are intending to upload your videos. Some of the major video formats accepted by YouTube include MP4, AVI, and VMA. You can use any of these formats to save your YouTube video files.

You don’t need to upload your videos later as the Filmora features will allow you to upload YouTube videos directly. It will choose the appropriate format, frame, and codec that suit your video files.

When editing your YouTube videos on your computer, remember to follow the above steps carefully, and remember to use the right widescreen format, and render your video files in either 1080p or 720p high definition.

Having equipped yourself with such knowledge, you can download the Filmora software and install it on your computer as it is one of the very best software when it comes to recording and editing videos and audio.

Conclusion

Now you know what to do and what not to do when it comes to recording and editing YouTube videos. Remember, for you to avoid problems with the YouTube platform, work in the brackets of the set policy. Find the right and fitting video editor such as Filmora to assist you in recording and editing videos for YouTube. There are many Filmora tutorial guides that can help you know how to download and install it on your PC.