The Art of Creating Captivating YouTube Ads

While there are a lot of ways you could advertise your business online, YouTube video ads are quickly becoming the most popular advertising solution. This is because more and more people choose to watch videos than any other form of video.

But to make sure that you are putting your best foot forward when it comes to video ads, you need to invest in a YouTube ad creator that is easy to use and effective. Here, we will be looking at the best YouTube video creators that you can use.

Why Use YouTube Video Ads

Before we look at some of the tools you can use to create YouTube video ads, it is important to mention some of the reasons why you may want to choose YouTube ads over other solutions. YouTube ads when compared to PPC are relatively cheaper and you also choose how much you are willing to pay when a user clicks on the ads. This makes it unlikely that you could spend more than you intended to.

YouTube ads are also more targeted than any other form of advertising. You have a lot of options when choosing who you want to target including metrics such as demographics, topics, similar audiences, customer matches, life events, and more.

Since the ad is a video, it generates far more engagement than a text ad on any other platform. Even though it is an ad, the video is still a great way for your brand to connect with potential audiences.

Types of Video Ads for YouTube

The following are the different types of YouTube ads that you can create;

**Video Discovery

Video discover ads appear on the search page results and are usually composed of a thumbnail image and a few lines of text. They also have a very recognizable “Ad” in the box to let all users know that this is sponsored content.

**In-Stream Ads

In-stream video ads can be skippable or non-skippable. Skippable in-stream video ads will often play for a minimum of 5 seconds before allowing the user to skip to the video content. Non-skippable in-stream video ads do not have the “skip” button and the user has to watch the video to the end.

**Pre-roll Ads

A pre-roll ad is just an in-stream ad that is not skippable. It doesn’t give the user the option of skipping the app and they have to watch the entire ad before they can watch the video. The pre-roll video ad is usually 15 to 60 seconds long.

**Bumper Ads

Bumper ads are tiny non-skippable 6-second ads that will play right before the video content loads. They can be an ideal way to promote an event or a new brand. Since they are only 6 seconds long, they can be very easy to make.

Best YouTube Ad Creators

The following are the best YouTube ad creators that you can use to make your YouTube video ad;

Filmora

Best For: All Types of YouTube Video ads

Price: Free Trial Available with plans starting from $54.99 a year.

Rating: 4.8/5

Wondershare Filmora is one of the best video creation software in the market and therefore can be very useful when creating YouTube video ads of any kind. It has powerful features that can benefit both beginner and professional users, allowing users to create stunning videos of any length.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.

Animoto

Best For: All Types of YouTube Video Ads

Price: A free plan is available with paid plans starting from $15 a month

User Rating: 4.3/5

Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.

It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.

Promo.com

Best For: All Types of YouTube Video Ads

Price: Free plan is available with paid plans starting at $39 a month

User Rating: 4.4/5

Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.

It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.

Biteable

Best For: All Types of YouTube Ads

Price: Free Plan is available with paid plans starting at $19 a month

User Rating: 4.3/5

Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.

The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.

InVideo

Best For: All Types of YouTube Ads

Price: Free plan is available with paid plans from $10 a month

User Rating: 4.7/5

This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.

InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.

Adobe Spark

Best For: All Types of YouTube Ad Videos

Price: Free Plan available with paid plans starting at $9.99 a month

User Rating: 4.5/5

If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.

You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.

Animaker

Best For: All Types of YouTube Ad videos

Price: It doesn’t offer a free plan. Paid plans start at $10 per month.

User Rating: 4.6/5

Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.

It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.

Powtoon

Best For: Animated YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $20 a month

User Rating: 4/5

Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.

It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.

Magisto

Best For: All Types of YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month

User Rating: 4.4/5

Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.

If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.

Creatopy

Best For: All Types of YouTube Ads

Price: A free plan is available. Paid plans start at $17 a month

User Rating: 4.3/5

Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.

You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.

Tips for Creating YouTube Ads

The following are just some tips to help you create effective and profitable YouTube Video ads;

• Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
• Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
• You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
• When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
• You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.

Related FAQs About YouTube Ads

**How do you create a YouTube Ad?

You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.

**Is it Free to Make YouTube Ads?

It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.

**What is a YouTube Ad Specialist?

A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.

**Can I Put My Ads on YouTube?

Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.

YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.

Try It Free

For macOS 10.12 or later

It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.

Animoto

Best For: All Types of YouTube Video Ads

Price: A free plan is available with paid plans starting from $15 a month

User Rating: 4.3/5

Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.

It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.

Promo.com

Best For: All Types of YouTube Video Ads

Price: Free plan is available with paid plans starting at $39 a month

User Rating: 4.4/5

Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.

It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.

Biteable

Best For: All Types of YouTube Ads

Price: Free Plan is available with paid plans starting at $19 a month

User Rating: 4.3/5

Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.

The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.

InVideo

Best For: All Types of YouTube Ads

Price: Free plan is available with paid plans from $10 a month

User Rating: 4.7/5

This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.

InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.

Adobe Spark

Best For: All Types of YouTube Ad Videos

Price: Free Plan available with paid plans starting at $9.99 a month

User Rating: 4.5/5

If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.

You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.

Animaker

Best For: All Types of YouTube Ad videos

Price: It doesn’t offer a free plan. Paid plans start at $10 per month.

User Rating: 4.6/5

Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.

It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.

Powtoon

Best For: Animated YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $20 a month

User Rating: 4/5

Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.

It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.

Magisto

Best For: All Types of YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month

User Rating: 4.4/5

Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.

If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.

Creatopy

Best For: All Types of YouTube Ads

Price: A free plan is available. Paid plans start at $17 a month

User Rating: 4.3/5

Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.

You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.

Tips for Creating YouTube Ads

The following are just some tips to help you create effective and profitable YouTube Video ads;

• Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
• Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
• You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
• When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
• You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.

Related FAQs About YouTube Ads

**How do you create a YouTube Ad?

You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.

**Is it Free to Make YouTube Ads?

It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.

**What is a YouTube Ad Specialist?

A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.

**Can I Put My Ads on YouTube?

Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.

YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.

Try It Free

For macOS 10.12 or later

It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.

Animoto

Best For: All Types of YouTube Video Ads

Price: A free plan is available with paid plans starting from $15 a month

User Rating: 4.3/5

Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.

It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.

Promo.com

Best For: All Types of YouTube Video Ads

Price: Free plan is available with paid plans starting at $39 a month

User Rating: 4.4/5

Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.

It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.

Biteable

Best For: All Types of YouTube Ads

Price: Free Plan is available with paid plans starting at $19 a month

User Rating: 4.3/5

Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.

The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.

InVideo

Best For: All Types of YouTube Ads

Price: Free plan is available with paid plans from $10 a month

User Rating: 4.7/5

This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.

InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.

Adobe Spark

Best For: All Types of YouTube Ad Videos

Price: Free Plan available with paid plans starting at $9.99 a month

User Rating: 4.5/5

If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.

You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.

Animaker

Best For: All Types of YouTube Ad videos

Price: It doesn’t offer a free plan. Paid plans start at $10 per month.

User Rating: 4.6/5

Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.

It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.

Powtoon

Best For: Animated YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $20 a month

User Rating: 4/5

Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.

It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.

Magisto

Best For: All Types of YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month

User Rating: 4.4/5

Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.

If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.

Creatopy

Best For: All Types of YouTube Ads

Price: A free plan is available. Paid plans start at $17 a month

User Rating: 4.3/5

Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.

You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.

Tips for Creating YouTube Ads

The following are just some tips to help you create effective and profitable YouTube Video ads;

• Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
• Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
• You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
• When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
• You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.

Related FAQs About YouTube Ads

**How do you create a YouTube Ad?

You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.

**Is it Free to Make YouTube Ads?

It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.

**What is a YouTube Ad Specialist?

A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.

**Can I Put My Ads on YouTube?

Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.

YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.

Try It Free

For macOS 10.12 or later

It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.

Animoto

Best For: All Types of YouTube Video Ads

Price: A free plan is available with paid plans starting from $15 a month

User Rating: 4.3/5

Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.

It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.

Promo.com

Best For: All Types of YouTube Video Ads

Price: Free plan is available with paid plans starting at $39 a month

User Rating: 4.4/5

Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.

It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.

Biteable

Best For: All Types of YouTube Ads

Price: Free Plan is available with paid plans starting at $19 a month

User Rating: 4.3/5

Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.

The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.

InVideo

Best For: All Types of YouTube Ads

Price: Free plan is available with paid plans from $10 a month

User Rating: 4.7/5

This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.

InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.

Adobe Spark

Best For: All Types of YouTube Ad Videos

Price: Free Plan available with paid plans starting at $9.99 a month

User Rating: 4.5/5

If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.

You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.

Animaker

Best For: All Types of YouTube Ad videos

Price: It doesn’t offer a free plan. Paid plans start at $10 per month.

User Rating: 4.6/5

Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.

It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.

Powtoon

Best For: Animated YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $20 a month

User Rating: 4/5

Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.

It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.

Magisto

Best For: All Types of YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month

User Rating: 4.4/5

Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.

If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.

Creatopy

Best For: All Types of YouTube Ads

Price: A free plan is available. Paid plans start at $17 a month

User Rating: 4.3/5

Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.

You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.

Tips for Creating YouTube Ads

The following are just some tips to help you create effective and profitable YouTube Video ads;

• Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
• Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
• You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
• When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
• You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.

Related FAQs About YouTube Ads

**How do you create a YouTube Ad?

You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.

**Is it Free to Make YouTube Ads?

It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.

**What is a YouTube Ad Specialist?

A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.

**Can I Put My Ads on YouTube?

Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.

YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.

Navigating the World of YouTube: Building Strong Partner Relationships

YouTube Collaboration Guide to Find Partners and Make Collab Videos

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you watch YouTube then you don’t need to be told why it’s a good idea for creators to collaborate. You get the chance to grow by being introduced to your partner’s audience, you make a friend to support and be supported by as you both grow your channels, and it always looks like a ton of fun. The question isn’t why you should collab, it’s how.

Finding someone to collab with, approaching them, and figuring out how to actually make the video can be all be challenging. Here are some tips:

1. 6 Tips About Finding Collab Partners
2. How to Ask Someone to Collab
3. How to Make a Collab video
4. Launching Your Collab

Best YouTube Video Editor–Wondershare Filmora

Wondershare Filmora has all the essential features needed by a PC video editing app like creating slideshows, trimming, merging, cropping, adding background music, rotating videos as well as some special features like APP, motion elements, animated texts, overlays, and filters, etc., and finally, the users can upload their edited video to YouTube directly. Just get started and create your own YouTube video with Wondershare Filmora!

6 Tips About Finding Collab Partners

Here are 6 questions you should ask yourself when you’re looking for potential collaborators on YouTube.

1. Who Are My Friends?

The easiest way to think of a potential collab partner is just to think of who you’re already friendly with. The best place to look for collab partners is probably in your list of subscribers. Someone who already knows what you do and enjoys it will probably be receptive to the idea of doing a video with you.

You can even sort your own subscribers by their sub counts to find someone with about the same sized channel as you.

2. Who’s In The Same Boat as Me?

You don’t have to already have a friendship, or even a creator-subscriber, relationship with someone to consider them as a potential partner (although it’s not a bad idea to subscribe to them before you send your request).

Consider people who are in the same niche as you who have approximately the same sized channel as you. If you’re in different genres the collab doesn’t make sense, and if there’s a significant size difference between your channels then it’s a lot more valuable to one of you than the other.

3. What Can This Person Offer My Audience?

Part of why you collaborate is to grow your audience, but that should never be at the expense of your current subscriber base. Before you reach out to a potential collab partner, seriously consider whether you think your audience will enjoy a video that features them.

Your partner should be someone who delivers content that is relevant to your own audience (for example, it makes no sense for a tech YouTuber to collaborate with someone whose channel is about cupcakes – their techie audience doesn’t want to learn about cupcakes).

4. Do I Like Their Videos?

Before you send anyone a message, make sure you’ve watched and enjoyed a few of their videos. If you don’t find them entertaining then your audience probably won’t either. Also, if you don’t seem to have any knowledge of someone’s content then they probably won’t want to work with you.

5. What Kind of Videos Could We Make?

The time to start brainstorming is not after you’ve already sent a collab request. You should think of a few ideas before you reach out, both to show your potential partner that you’re serious and to ensure that your audience is getting well-planned content.

6. Who’s in My Area?

You can do a long-distance collab, but if it is possible to physically meet up with someone to plan and shoot the videos then that’s way better.

How to Ask Someone to Collab

Here’s an example of a collab pitch, and a template you can use to write your own! It’s from filmora.io’s free YouTube Toolkit, which you can download with the Get Subs Guide here .

Here are some more tips:

1. Use Their Name

This one probably seems basic, but it is very easy to send a message where you just say ‘hey’ and jump to your point without actually using someone’s name. That’s a mistake in this scenario. You want to let your potential partner know that you are specifically interested in working with them and aren’t just fishing for anyone who might work with you.

2. Mention Their Content

Show an interest in your future partner’s videos. You should have watched at least a couple of them as part of deciding to reach out, so mention a video of theirs that you liked and talk about why. Let the other person know that you genuinely enjoy what they do and think your audience will too.

3. Pitch Video Ideas

You should have a couple of ideas for videos you could do together ready when you contact someone. You don’t want to reach out to someone and then seem like you expect them to do all the planning. You may not end up doing one of the ideas you pitch, but you’ll still come off better if you have something in mind when you first send your message.

4. Keep Your Message Simple

You don’t want to overwhelm someone with a huge amount of text the first time you contact them. Check out the example at the beginning of this section to get an idea of the length you should go for.

5. Be an Equal

Remember that you are just as wonderful a creator as the person you are approaching. You don’t want to fawn too heavily and cast yourself more as a fan than a serious creator in your own right (not that you can’t be both).

6. Most Creators Have an Email Address on Their Channel Page

It usually isn’t difficult to find contact information for a YouTuber. If you go to someone’s channel page and click into the About tab, there will usually be a section called ‘For business inquiries’ under ‘Details’. Click ‘View Email Address’ next to that and you’ll have a means of contacting the person you want to collaborate with.

You can also reach out through DMs or other social media. If you use a platform like Twitter, however, you may want to be a bit more casual and start a conversation before building up to asking them about a collab.

How to Make a Collab Video

Here are 3 ways you can collaborate with other YouTubers.

Shout Each Other Out

This is the easiest way to collab because you don’t have to meet up or do much planning together. Essentially, you just make your own video and let everyone know how much you like your partner’s channel (combined with linking your viewers to them), and they do the same.

Make sure to agree beforehand on how long you’ll spend plugging each other in your videos, so one of you doesn’t go on way longer than the other.

This probably isn’t a hugely effective method of collaborating if your goal is to grow (I wouldn’t check out someone’s channel just because I was told to), but it certainly is easy.

Be Guests in Each Other’s Videos

This might be the most fun type of collab to watch. The person whose channel the video appears on is the ‘host’ and the video is done in something closer to their usual style (which will be more appealing to their subscribers), and their collab partner is a guest. You might want to do two of these videos so you each have one for your own channel.

Depending on your YouTube niche, you might do a fun activity together or you might interview your guest about a subject you think your subscribers are interested in.

In order to pull off a collab like this, you need to be able to meet in person.

Long Distance Collaborations

It’s harder to collab if you can’t meet up, but it isn’t impossible. You can exchange footage to use in each other’s videos, or you can record a Google Hangout or Skype chat.

Launching Your Collab

Here are some tips for making sure both you and your partner get the most out of the collab videos you’ve made.

Agree on a Launch Date/Time

If you each have a video for your own channel then you want to make sure those go up at the same time. It’ll be awkward if you post your video and shout out your partner/their collab video and when people go to check that out it isn’t up.

You may want to post your videos as unlisted initially if you’re worried about one of you taking longer to upload. Then, once your videos are both completely ready to go, you can switch their listing to ‘public’ at the exact same time.

Promote Your Collab

Before you post your collab videos, you might want to build hype by mentioning the upcoming collab video in your solo videos leading up to it. If you and your partner are active on platforms like Instagram and Snapchat, you can do things like post behind the scenes pictures of your collab videos to generate excitement.

Comment on Each Other’s Videos

After you’ve posted your collabs, make sure to leave each other comments about how much fun it was working together. You might want to interact publicly on social media too. Overall, just be friends. You want to maintain this relationship to leave the door open to future collabs, and your viewers will want to believe in your friendship too. Your partner’s subscribers are more likely to be interested in you when they feel like you’re buddies with one of their favorite creators.

Make sure to discuss how much promotion you’ll each do for the collab before and after it launches. If one of you does a ton of promotion and the other just does one tweet, it won’t make the person who’s done way more promotion feel great.

Have you ever collaborated on YouTube? If you could collaborate with anyone, who would it be and what kind of video would you make?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you watch YouTube then you don’t need to be told why it’s a good idea for creators to collaborate. You get the chance to grow by being introduced to your partner’s audience, you make a friend to support and be supported by as you both grow your channels, and it always looks like a ton of fun. The question isn’t why you should collab, it’s how.

Finding someone to collab with, approaching them, and figuring out how to actually make the video can be all be challenging. Here are some tips:

1. 6 Tips About Finding Collab Partners
2. How to Ask Someone to Collab
3. How to Make a Collab video
4. Launching Your Collab

Best YouTube Video Editor–Wondershare Filmora

Wondershare Filmora has all the essential features needed by a PC video editing app like creating slideshows, trimming, merging, cropping, adding background music, rotating videos as well as some special features like APP, motion elements, animated texts, overlays, and filters, etc., and finally, the users can upload their edited video to YouTube directly. Just get started and create your own YouTube video with Wondershare Filmora!

6 Tips About Finding Collab Partners

Here are 6 questions you should ask yourself when you’re looking for potential collaborators on YouTube.

1. Who Are My Friends?

The easiest way to think of a potential collab partner is just to think of who you’re already friendly with. The best place to look for collab partners is probably in your list of subscribers. Someone who already knows what you do and enjoys it will probably be receptive to the idea of doing a video with you.

You can even sort your own subscribers by their sub counts to find someone with about the same sized channel as you.

2. Who’s In The Same Boat as Me?

You don’t have to already have a friendship, or even a creator-subscriber, relationship with someone to consider them as a potential partner (although it’s not a bad idea to subscribe to them before you send your request).

Consider people who are in the same niche as you who have approximately the same sized channel as you. If you’re in different genres the collab doesn’t make sense, and if there’s a significant size difference between your channels then it’s a lot more valuable to one of you than the other.

3. What Can This Person Offer My Audience?

Part of why you collaborate is to grow your audience, but that should never be at the expense of your current subscriber base. Before you reach out to a potential collab partner, seriously consider whether you think your audience will enjoy a video that features them.

Your partner should be someone who delivers content that is relevant to your own audience (for example, it makes no sense for a tech YouTuber to collaborate with someone whose channel is about cupcakes – their techie audience doesn’t want to learn about cupcakes).

4. Do I Like Their Videos?

Before you send anyone a message, make sure you’ve watched and enjoyed a few of their videos. If you don’t find them entertaining then your audience probably won’t either. Also, if you don’t seem to have any knowledge of someone’s content then they probably won’t want to work with you.

5. What Kind of Videos Could We Make?

The time to start brainstorming is not after you’ve already sent a collab request. You should think of a few ideas before you reach out, both to show your potential partner that you’re serious and to ensure that your audience is getting well-planned content.

6. Who’s in My Area?

You can do a long-distance collab, but if it is possible to physically meet up with someone to plan and shoot the videos then that’s way better.

How to Ask Someone to Collab

Here’s an example of a collab pitch, and a template you can use to write your own! It’s from filmora.io’s free YouTube Toolkit, which you can download with the Get Subs Guide here .

Here are some more tips:

1. Use Their Name

This one probably seems basic, but it is very easy to send a message where you just say ‘hey’ and jump to your point without actually using someone’s name. That’s a mistake in this scenario. You want to let your potential partner know that you are specifically interested in working with them and aren’t just fishing for anyone who might work with you.

2. Mention Their Content

Show an interest in your future partner’s videos. You should have watched at least a couple of them as part of deciding to reach out, so mention a video of theirs that you liked and talk about why. Let the other person know that you genuinely enjoy what they do and think your audience will too.

3. Pitch Video Ideas

You should have a couple of ideas for videos you could do together ready when you contact someone. You don’t want to reach out to someone and then seem like you expect them to do all the planning. You may not end up doing one of the ideas you pitch, but you’ll still come off better if you have something in mind when you first send your message.

4. Keep Your Message Simple

You don’t want to overwhelm someone with a huge amount of text the first time you contact them. Check out the example at the beginning of this section to get an idea of the length you should go for.

5. Be an Equal

Remember that you are just as wonderful a creator as the person you are approaching. You don’t want to fawn too heavily and cast yourself more as a fan than a serious creator in your own right (not that you can’t be both).

6. Most Creators Have an Email Address on Their Channel Page

It usually isn’t difficult to find contact information for a YouTuber. If you go to someone’s channel page and click into the About tab, there will usually be a section called ‘For business inquiries’ under ‘Details’. Click ‘View Email Address’ next to that and you’ll have a means of contacting the person you want to collaborate with.

You can also reach out through DMs or other social media. If you use a platform like Twitter, however, you may want to be a bit more casual and start a conversation before building up to asking them about a collab.

How to Make a Collab Video

Here are 3 ways you can collaborate with other YouTubers.

Shout Each Other Out

This is the easiest way to collab because you don’t have to meet up or do much planning together. Essentially, you just make your own video and let everyone know how much you like your partner’s channel (combined with linking your viewers to them), and they do the same.

Make sure to agree beforehand on how long you’ll spend plugging each other in your videos, so one of you doesn’t go on way longer than the other.

This probably isn’t a hugely effective method of collaborating if your goal is to grow (I wouldn’t check out someone’s channel just because I was told to), but it certainly is easy.

Be Guests in Each Other’s Videos

This might be the most fun type of collab to watch. The person whose channel the video appears on is the ‘host’ and the video is done in something closer to their usual style (which will be more appealing to their subscribers), and their collab partner is a guest. You might want to do two of these videos so you each have one for your own channel.

Depending on your YouTube niche, you might do a fun activity together or you might interview your guest about a subject you think your subscribers are interested in.

In order to pull off a collab like this, you need to be able to meet in person.

Long Distance Collaborations

It’s harder to collab if you can’t meet up, but it isn’t impossible. You can exchange footage to use in each other’s videos, or you can record a Google Hangout or Skype chat.

Launching Your Collab

Here are some tips for making sure both you and your partner get the most out of the collab videos you’ve made.

Agree on a Launch Date/Time

If you each have a video for your own channel then you want to make sure those go up at the same time. It’ll be awkward if you post your video and shout out your partner/their collab video and when people go to check that out it isn’t up.

You may want to post your videos as unlisted initially if you’re worried about one of you taking longer to upload. Then, once your videos are both completely ready to go, you can switch their listing to ‘public’ at the exact same time.

Promote Your Collab

Before you post your collab videos, you might want to build hype by mentioning the upcoming collab video in your solo videos leading up to it. If you and your partner are active on platforms like Instagram and Snapchat, you can do things like post behind the scenes pictures of your collab videos to generate excitement.

Comment on Each Other’s Videos

After you’ve posted your collabs, make sure to leave each other comments about how much fun it was working together. You might want to interact publicly on social media too. Overall, just be friends. You want to maintain this relationship to leave the door open to future collabs, and your viewers will want to believe in your friendship too. Your partner’s subscribers are more likely to be interested in you when they feel like you’re buddies with one of their favorite creators.

Make sure to discuss how much promotion you’ll each do for the collab before and after it launches. If one of you does a ton of promotion and the other just does one tweet, it won’t make the person who’s done way more promotion feel great.

Have you ever collaborated on YouTube? If you could collaborate with anyone, who would it be and what kind of video would you make?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you watch YouTube then you don’t need to be told why it’s a good idea for creators to collaborate. You get the chance to grow by being introduced to your partner’s audience, you make a friend to support and be supported by as you both grow your channels, and it always looks like a ton of fun. The question isn’t why you should collab, it’s how.

Finding someone to collab with, approaching them, and figuring out how to actually make the video can be all be challenging. Here are some tips:

1. 6 Tips About Finding Collab Partners
2. How to Ask Someone to Collab
3. How to Make a Collab video
4. Launching Your Collab

Best YouTube Video Editor–Wondershare Filmora

Wondershare Filmora has all the essential features needed by a PC video editing app like creating slideshows, trimming, merging, cropping, adding background music, rotating videos as well as some special features like APP, motion elements, animated texts, overlays, and filters, etc., and finally, the users can upload their edited video to YouTube directly. Just get started and create your own YouTube video with Wondershare Filmora!

6 Tips About Finding Collab Partners

Here are 6 questions you should ask yourself when you’re looking for potential collaborators on YouTube.

1. Who Are My Friends?

The easiest way to think of a potential collab partner is just to think of who you’re already friendly with. The best place to look for collab partners is probably in your list of subscribers. Someone who already knows what you do and enjoys it will probably be receptive to the idea of doing a video with you.

You can even sort your own subscribers by their sub counts to find someone with about the same sized channel as you.

2. Who’s In The Same Boat as Me?

You don’t have to already have a friendship, or even a creator-subscriber, relationship with someone to consider them as a potential partner (although it’s not a bad idea to subscribe to them before you send your request).

Consider people who are in the same niche as you who have approximately the same sized channel as you. If you’re in different genres the collab doesn’t make sense, and if there’s a significant size difference between your channels then it’s a lot more valuable to one of you than the other.

3. What Can This Person Offer My Audience?

Part of why you collaborate is to grow your audience, but that should never be at the expense of your current subscriber base. Before you reach out to a potential collab partner, seriously consider whether you think your audience will enjoy a video that features them.

Your partner should be someone who delivers content that is relevant to your own audience (for example, it makes no sense for a tech YouTuber to collaborate with someone whose channel is about cupcakes – their techie audience doesn’t want to learn about cupcakes).

4. Do I Like Their Videos?

Before you send anyone a message, make sure you’ve watched and enjoyed a few of their videos. If you don’t find them entertaining then your audience probably won’t either. Also, if you don’t seem to have any knowledge of someone’s content then they probably won’t want to work with you.

5. What Kind of Videos Could We Make?

The time to start brainstorming is not after you’ve already sent a collab request. You should think of a few ideas before you reach out, both to show your potential partner that you’re serious and to ensure that your audience is getting well-planned content.

6. Who’s in My Area?

You can do a long-distance collab, but if it is possible to physically meet up with someone to plan and shoot the videos then that’s way better.

How to Ask Someone to Collab

Here’s an example of a collab pitch, and a template you can use to write your own! It’s from filmora.io’s free YouTube Toolkit, which you can download with the Get Subs Guide here .

Here are some more tips:

1. Use Their Name

This one probably seems basic, but it is very easy to send a message where you just say ‘hey’ and jump to your point without actually using someone’s name. That’s a mistake in this scenario. You want to let your potential partner know that you are specifically interested in working with them and aren’t just fishing for anyone who might work with you.

2. Mention Their Content

Show an interest in your future partner’s videos. You should have watched at least a couple of them as part of deciding to reach out, so mention a video of theirs that you liked and talk about why. Let the other person know that you genuinely enjoy what they do and think your audience will too.

3. Pitch Video Ideas

You should have a couple of ideas for videos you could do together ready when you contact someone. You don’t want to reach out to someone and then seem like you expect them to do all the planning. You may not end up doing one of the ideas you pitch, but you’ll still come off better if you have something in mind when you first send your message.

4. Keep Your Message Simple

You don’t want to overwhelm someone with a huge amount of text the first time you contact them. Check out the example at the beginning of this section to get an idea of the length you should go for.

5. Be an Equal

Remember that you are just as wonderful a creator as the person you are approaching. You don’t want to fawn too heavily and cast yourself more as a fan than a serious creator in your own right (not that you can’t be both).

6. Most Creators Have an Email Address on Their Channel Page

It usually isn’t difficult to find contact information for a YouTuber. If you go to someone’s channel page and click into the About tab, there will usually be a section called ‘For business inquiries’ under ‘Details’. Click ‘View Email Address’ next to that and you’ll have a means of contacting the person you want to collaborate with.

You can also reach out through DMs or other social media. If you use a platform like Twitter, however, you may want to be a bit more casual and start a conversation before building up to asking them about a collab.

How to Make a Collab Video

Here are 3 ways you can collaborate with other YouTubers.

Shout Each Other Out

This is the easiest way to collab because you don’t have to meet up or do much planning together. Essentially, you just make your own video and let everyone know how much you like your partner’s channel (combined with linking your viewers to them), and they do the same.

Make sure to agree beforehand on how long you’ll spend plugging each other in your videos, so one of you doesn’t go on way longer than the other.

This probably isn’t a hugely effective method of collaborating if your goal is to grow (I wouldn’t check out someone’s channel just because I was told to), but it certainly is easy.

Be Guests in Each Other’s Videos

This might be the most fun type of collab to watch. The person whose channel the video appears on is the ‘host’ and the video is done in something closer to their usual style (which will be more appealing to their subscribers), and their collab partner is a guest. You might want to do two of these videos so you each have one for your own channel.

Depending on your YouTube niche, you might do a fun activity together or you might interview your guest about a subject you think your subscribers are interested in.

In order to pull off a collab like this, you need to be able to meet in person.

Long Distance Collaborations

It’s harder to collab if you can’t meet up, but it isn’t impossible. You can exchange footage to use in each other’s videos, or you can record a Google Hangout or Skype chat.

Launching Your Collab

Here are some tips for making sure both you and your partner get the most out of the collab videos you’ve made.

Agree on a Launch Date/Time

If you each have a video for your own channel then you want to make sure those go up at the same time. It’ll be awkward if you post your video and shout out your partner/their collab video and when people go to check that out it isn’t up.

You may want to post your videos as unlisted initially if you’re worried about one of you taking longer to upload. Then, once your videos are both completely ready to go, you can switch their listing to ‘public’ at the exact same time.

Promote Your Collab

Before you post your collab videos, you might want to build hype by mentioning the upcoming collab video in your solo videos leading up to it. If you and your partner are active on platforms like Instagram and Snapchat, you can do things like post behind the scenes pictures of your collab videos to generate excitement.

Comment on Each Other’s Videos

After you’ve posted your collabs, make sure to leave each other comments about how much fun it was working together. You might want to interact publicly on social media too. Overall, just be friends. You want to maintain this relationship to leave the door open to future collabs, and your viewers will want to believe in your friendship too. Your partner’s subscribers are more likely to be interested in you when they feel like you’re buddies with one of their favorite creators.

Make sure to discuss how much promotion you’ll each do for the collab before and after it launches. If one of you does a ton of promotion and the other just does one tweet, it won’t make the person who’s done way more promotion feel great.

Have you ever collaborated on YouTube? If you could collaborate with anyone, who would it be and what kind of video would you make?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you watch YouTube then you don’t need to be told why it’s a good idea for creators to collaborate. You get the chance to grow by being introduced to your partner’s audience, you make a friend to support and be supported by as you both grow your channels, and it always looks like a ton of fun. The question isn’t why you should collab, it’s how.

Finding someone to collab with, approaching them, and figuring out how to actually make the video can be all be challenging. Here are some tips:

1. 6 Tips About Finding Collab Partners
2. How to Ask Someone to Collab
3. How to Make a Collab video
4. Launching Your Collab

Best YouTube Video Editor–Wondershare Filmora

Wondershare Filmora has all the essential features needed by a PC video editing app like creating slideshows, trimming, merging, cropping, adding background music, rotating videos as well as some special features like APP, motion elements, animated texts, overlays, and filters, etc., and finally, the users can upload their edited video to YouTube directly. Just get started and create your own YouTube video with Wondershare Filmora!

6 Tips About Finding Collab Partners

Here are 6 questions you should ask yourself when you’re looking for potential collaborators on YouTube.

1. Who Are My Friends?

The easiest way to think of a potential collab partner is just to think of who you’re already friendly with. The best place to look for collab partners is probably in your list of subscribers. Someone who already knows what you do and enjoys it will probably be receptive to the idea of doing a video with you.

You can even sort your own subscribers by their sub counts to find someone with about the same sized channel as you.

2. Who’s In The Same Boat as Me?

You don’t have to already have a friendship, or even a creator-subscriber, relationship with someone to consider them as a potential partner (although it’s not a bad idea to subscribe to them before you send your request).

Consider people who are in the same niche as you who have approximately the same sized channel as you. If you’re in different genres the collab doesn’t make sense, and if there’s a significant size difference between your channels then it’s a lot more valuable to one of you than the other.

3. What Can This Person Offer My Audience?

Part of why you collaborate is to grow your audience, but that should never be at the expense of your current subscriber base. Before you reach out to a potential collab partner, seriously consider whether you think your audience will enjoy a video that features them.

Your partner should be someone who delivers content that is relevant to your own audience (for example, it makes no sense for a tech YouTuber to collaborate with someone whose channel is about cupcakes – their techie audience doesn’t want to learn about cupcakes).

4. Do I Like Their Videos?

Before you send anyone a message, make sure you’ve watched and enjoyed a few of their videos. If you don’t find them entertaining then your audience probably won’t either. Also, if you don’t seem to have any knowledge of someone’s content then they probably won’t want to work with you.

5. What Kind of Videos Could We Make?

The time to start brainstorming is not after you’ve already sent a collab request. You should think of a few ideas before you reach out, both to show your potential partner that you’re serious and to ensure that your audience is getting well-planned content.

6. Who’s in My Area?

You can do a long-distance collab, but if it is possible to physically meet up with someone to plan and shoot the videos then that’s way better.

How to Ask Someone to Collab

Here’s an example of a collab pitch, and a template you can use to write your own! It’s from filmora.io’s free YouTube Toolkit, which you can download with the Get Subs Guide here .

Here are some more tips:

1. Use Their Name

This one probably seems basic, but it is very easy to send a message where you just say ‘hey’ and jump to your point without actually using someone’s name. That’s a mistake in this scenario. You want to let your potential partner know that you are specifically interested in working with them and aren’t just fishing for anyone who might work with you.

2. Mention Their Content

Show an interest in your future partner’s videos. You should have watched at least a couple of them as part of deciding to reach out, so mention a video of theirs that you liked and talk about why. Let the other person know that you genuinely enjoy what they do and think your audience will too.

3. Pitch Video Ideas

You should have a couple of ideas for videos you could do together ready when you contact someone. You don’t want to reach out to someone and then seem like you expect them to do all the planning. You may not end up doing one of the ideas you pitch, but you’ll still come off better if you have something in mind when you first send your message.

4. Keep Your Message Simple

You don’t want to overwhelm someone with a huge amount of text the first time you contact them. Check out the example at the beginning of this section to get an idea of the length you should go for.

5. Be an Equal

Remember that you are just as wonderful a creator as the person you are approaching. You don’t want to fawn too heavily and cast yourself more as a fan than a serious creator in your own right (not that you can’t be both).

6. Most Creators Have an Email Address on Their Channel Page

It usually isn’t difficult to find contact information for a YouTuber. If you go to someone’s channel page and click into the About tab, there will usually be a section called ‘For business inquiries’ under ‘Details’. Click ‘View Email Address’ next to that and you’ll have a means of contacting the person you want to collaborate with.

You can also reach out through DMs or other social media. If you use a platform like Twitter, however, you may want to be a bit more casual and start a conversation before building up to asking them about a collab.

How to Make a Collab Video

Here are 3 ways you can collaborate with other YouTubers.

Shout Each Other Out

This is the easiest way to collab because you don’t have to meet up or do much planning together. Essentially, you just make your own video and let everyone know how much you like your partner’s channel (combined with linking your viewers to them), and they do the same.

Make sure to agree beforehand on how long you’ll spend plugging each other in your videos, so one of you doesn’t go on way longer than the other.

This probably isn’t a hugely effective method of collaborating if your goal is to grow (I wouldn’t check out someone’s channel just because I was told to), but it certainly is easy.

Be Guests in Each Other’s Videos

This might be the most fun type of collab to watch. The person whose channel the video appears on is the ‘host’ and the video is done in something closer to their usual style (which will be more appealing to their subscribers), and their collab partner is a guest. You might want to do two of these videos so you each have one for your own channel.

Depending on your YouTube niche, you might do a fun activity together or you might interview your guest about a subject you think your subscribers are interested in.

In order to pull off a collab like this, you need to be able to meet in person.

Long Distance Collaborations

It’s harder to collab if you can’t meet up, but it isn’t impossible. You can exchange footage to use in each other’s videos, or you can record a Google Hangout or Skype chat.

Launching Your Collab

Here are some tips for making sure both you and your partner get the most out of the collab videos you’ve made.

Agree on a Launch Date/Time

If you each have a video for your own channel then you want to make sure those go up at the same time. It’ll be awkward if you post your video and shout out your partner/their collab video and when people go to check that out it isn’t up.

You may want to post your videos as unlisted initially if you’re worried about one of you taking longer to upload. Then, once your videos are both completely ready to go, you can switch their listing to ‘public’ at the exact same time.

Promote Your Collab

Before you post your collab videos, you might want to build hype by mentioning the upcoming collab video in your solo videos leading up to it. If you and your partner are active on platforms like Instagram and Snapchat, you can do things like post behind the scenes pictures of your collab videos to generate excitement.

Comment on Each Other’s Videos

After you’ve posted your collabs, make sure to leave each other comments about how much fun it was working together. You might want to interact publicly on social media too. Overall, just be friends. You want to maintain this relationship to leave the door open to future collabs, and your viewers will want to believe in your friendship too. Your partner’s subscribers are more likely to be interested in you when they feel like you’re buddies with one of their favorite creators.

Make sure to discuss how much promotion you’ll each do for the collab before and after it launches. If one of you does a ton of promotion and the other just does one tweet, it won’t make the person who’s done way more promotion feel great.

Have you ever collaborated on YouTube? If you could collaborate with anyone, who would it be and what kind of video would you make?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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