The Essential YouTube Beauty Guides You Can’t Miss

10 Best YouTube Makeup Artists You Should Follow

Richard Bennett

Oct 26, 2023• Proven solutions

0

While some love to wear makeup, some don’t. Quite a lot of times you would find a meme, making fun of the ones belonging to the prior category. To all of them, we would like to say, “STOP JUDGING WOMEN!” It’s a matter of choice and there’s nothing to shy away from. You would be surprised to know that a lot of them are earning their daily bread today by sharing hacks to nail the latest makeup trend. Okay, we agree that it’s not quite the year for experimenting with new looks. But with the gloom all around, a little makeup and a brief selfie session for your Instagram might make you feel good for a change. Also, with so much time, you might make up your mind on perfecting your skills and launch your makeup tutorial channel someday.

No matter what summoned you to this write-up today, find here some of the best YouTube makeup artists you must have heard before. Cut short the troubles of filtering through a whole list of them as we have compiled it on your behalf. So, without beating around the bush, let’s proceed.

• Part 1: Top 10 YouTube Makeup Artists
• Part 2: How to Prepare Before Making Your First Makeup Video?

Top 10 YouTube Makeup Artists

Here’s a rundown of our shortlisted ones in no particular order.

1. Rachel Claire Levin

This internet personality is widely known for her YouTube channel RCLBeauty101. A native of Philadelphia, who joined this channel on Dec 14, 2010, has successfully amassed 14.6M subscribers from all over the world. And why not? After all, her channel features diverse videos on life hacks, skits, comedy, and associated things besides DIY makeup tutorials. As of July 2020, the YouTube channel has already gathered 3.71 billion video views, indicating how quickly she’s reaching out to people seeking beauty advice.

2. Jeffree Star

Jeffree Star, who is renowned on YouTube as ‘jeffreestar’, is a multi-talented internet personality. This fashion-obsessed influencer had embarked on his journey as a makeup artist on February 15, 2006. Since then, he has been creating and sharing videos on collabs, life, music, reviews, and makeup of course. His channel has been immensely popular and has amassed 17.4M subscribers with video views soaring to over 2.35 billion. You would be surprised to know that he’s also the founder of Jeffree Star Cosmetics, which was launched in November 2014. Sharing beauty tips and tutorials have risen on his channel ever since the very onset of his company.

3. Nikkie de Jager

And how can we ever forget about the Dutch beauty vlogger, who owns a YouTube channel by the name NikkieTutorials? She’s a YouTube sensation with about 13.5M subscribers and over 1.33 billion views. Success touched her feet in 2015 when she released “The Power of Makeup” YouTube video and inspired people to disclose theirs with and without makeup faces. Her channel features stars like Drew Barrymore and Kim Kardashian, all of which have together contributed to the popularity of her YouTube channel.

4. Wayne Goss

The YouTube channel of Wayne Goss is all about beauty tips to improve makeup skills, honest reviews on brands, and a guide for all those aspiring to be a makeup artist. What launched on August 5, 2008, today enjoys 3.79M subscribers and over 508 million video views. The best part about watching makeup tutorials on his channel is that he breaks down even the most complicated looks into easy and manageable segments, simplifying the learning for all.

5. Desi Perkins

Desi Perkins’ humble entry into the YouTube community happened on August 18, 2013, when she posted a tutorial titled ‘Soft Warm Sultry Eye’ and since then she’s been taking over the channel by storm. A specialist in wedding, party and casual makeup styles, her rise to fame was mostly due to two of her videos ‘Husband Does My Makeup’ and ‘Eyebrow Tutorial’. Today she captures the attention of almost 3.34M subscribers and 250M views.

6. Zoe Elizebeth Sugg

Also known by Zoella, the YouTube channel of Zoe Sugg was an outcome of her success as a blogger, which prompted her to initiate her career and join YouTube on September 4, 2012. Ever since she has ingrained her position among the top beauty influencers and internet fashionistas. Her collaboration with some of the best beauty brands like ColourPop has further facilitated her to rise to loftier heights of success. Today, her YouTube channel enjoys 4.81M subscribers and over 870M views.

7. Tati Westbrook

She’s a gorgeous, successful beauty influencer and an OG beauty YouTuber, who stepped on board on November 8, 2010. Makeup lovers shall find tutorials, life vlogs, unbiased product reviews, and makeup challenges on her channel, which was renamed ‘Tati’ from ‘GlamLifeGuru’ on November 7, 2010. She also shares tips on Drugstore & Luxury Beauty Products on two days of the week. All this and much more has helped her win a staggering 9.28M subscribers and 1.4 billion views on YouTube.

8. Michelle Phan

Calling her simply an entrepreneur and a voice actress would be an understatement because she’s a notable YouTuber and an American makeup artist, who joined the YouTube community on July 9, 2006. Her YouTube channel ‘Michelle Phan’ features a repertoire of transformative beauty tutorials and reviews on beauty products. She might have gone on a break for 3 long years between 2016 and 2019 but has still managed to earn 8.89M subscribers and 1.03 billion views. Watch her videos to learn about essential beauty tips.

9. Bunny Meyer

This paranormal experience sharer turned YouTube makeup artist, invaded the platform on December 3, 2010, under the channel grav3yardgirl. Her jovial personality and quirks are a reason why viewers, otherwise addressed as the ‘Swamp Family’ love to visit her channel. Apart from teaching unusual beauty makeup hacks, she posts reviews on cosmetic products. Her bizarre approach and successful collaboration with Tarte Cosmetics have helped this Swamp Queen to amass 8.35M subscribers and 1.56 billion views on YouTube.

10. Huda Kattan

One of the best YouTube makeup artists you must have heard is Huda Kattan, an Iraqi-American YouTuber, who has her line of cosmetic products under the brand name Huda Beauty. Besides being a founder and CEO of the company, she features beauty hacks and DIY makeup tutorials on her YouTube channel by the same name. Her influence on people with beauty tips has helped her to win 4.04M subscribers and 175M views. If you are feeling bored at home, check out this at-home beauty solution featuring a DIY Eyelash Extension Hack from the video above.

How to Prepare Before Making Your First Makeup Video?

We assume all this must have stimulated the hidden desire in you to film your first makeup video. There’s nothing to get nervous about when you have expert tips on how to shoot a perfect makeup tutorial:

1. Make sure you sit facing a window from where the sun is shining through so that it provides a soft natural glow to your face.
2. Ensure there’s a continuous stream of light, which hardly flickers or distorts. Set up a ring light to mimic the natural light.
3. To justify the colors of your work and make them pop on your skin, surround yourself with LED luminosity attached with reflectors to disperse the rays evenly throughout the room. This shall keep away the shadows from swallowing you.
4. Assure quality audio by upgrading to camera mics or simply switch to a reliable audio software for getting the work done.
5. Edit out the awkward moments from the shoot, add interesting transitions and effects by narrowing down to a reliable video editing software. Filmora can be a wonderful tool to fine-tune your video, add endless effects, remove background noise (if any) and provide you with full 4K support. And the best thing about it is that it’s free for beginners!

Custom Your Makeup Videos with Excellent Video Editing Tool

Wrapping Up

All you have to do is subscribe to the channels of all the compiled YouTube makeup artists for real-time updates. Believe it or not, but they have inspired many to launch their own YouTube channels and share a fresh perspective with the viewers. Of them, quite a few have already been a hit among the audience. Remember, there are many struggling to perfect their looks and hunting for beauty hacks. If you can cater to them through easy-to-follow makeup tutorials, then you can be a ‘star’ in the world of the Internet. And someday, you will probably make us proud while writing about you in the columns of our articles.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

While some love to wear makeup, some don’t. Quite a lot of times you would find a meme, making fun of the ones belonging to the prior category. To all of them, we would like to say, “STOP JUDGING WOMEN!” It’s a matter of choice and there’s nothing to shy away from. You would be surprised to know that a lot of them are earning their daily bread today by sharing hacks to nail the latest makeup trend. Okay, we agree that it’s not quite the year for experimenting with new looks. But with the gloom all around, a little makeup and a brief selfie session for your Instagram might make you feel good for a change. Also, with so much time, you might make up your mind on perfecting your skills and launch your makeup tutorial channel someday.

No matter what summoned you to this write-up today, find here some of the best YouTube makeup artists you must have heard before. Cut short the troubles of filtering through a whole list of them as we have compiled it on your behalf. So, without beating around the bush, let’s proceed.

• Part 1: Top 10 YouTube Makeup Artists
• Part 2: How to Prepare Before Making Your First Makeup Video?

Top 10 YouTube Makeup Artists

Here’s a rundown of our shortlisted ones in no particular order.

1. Rachel Claire Levin

This internet personality is widely known for her YouTube channel RCLBeauty101. A native of Philadelphia, who joined this channel on Dec 14, 2010, has successfully amassed 14.6M subscribers from all over the world. And why not? After all, her channel features diverse videos on life hacks, skits, comedy, and associated things besides DIY makeup tutorials. As of July 2020, the YouTube channel has already gathered 3.71 billion video views, indicating how quickly she’s reaching out to people seeking beauty advice.

2. Jeffree Star

Jeffree Star, who is renowned on YouTube as ‘jeffreestar’, is a multi-talented internet personality. This fashion-obsessed influencer had embarked on his journey as a makeup artist on February 15, 2006. Since then, he has been creating and sharing videos on collabs, life, music, reviews, and makeup of course. His channel has been immensely popular and has amassed 17.4M subscribers with video views soaring to over 2.35 billion. You would be surprised to know that he’s also the founder of Jeffree Star Cosmetics, which was launched in November 2014. Sharing beauty tips and tutorials have risen on his channel ever since the very onset of his company.

3. Nikkie de Jager

And how can we ever forget about the Dutch beauty vlogger, who owns a YouTube channel by the name NikkieTutorials? She’s a YouTube sensation with about 13.5M subscribers and over 1.33 billion views. Success touched her feet in 2015 when she released “The Power of Makeup” YouTube video and inspired people to disclose theirs with and without makeup faces. Her channel features stars like Drew Barrymore and Kim Kardashian, all of which have together contributed to the popularity of her YouTube channel.

4. Wayne Goss

The YouTube channel of Wayne Goss is all about beauty tips to improve makeup skills, honest reviews on brands, and a guide for all those aspiring to be a makeup artist. What launched on August 5, 2008, today enjoys 3.79M subscribers and over 508 million video views. The best part about watching makeup tutorials on his channel is that he breaks down even the most complicated looks into easy and manageable segments, simplifying the learning for all.

5. Desi Perkins

Desi Perkins’ humble entry into the YouTube community happened on August 18, 2013, when she posted a tutorial titled ‘Soft Warm Sultry Eye’ and since then she’s been taking over the channel by storm. A specialist in wedding, party and casual makeup styles, her rise to fame was mostly due to two of her videos ‘Husband Does My Makeup’ and ‘Eyebrow Tutorial’. Today she captures the attention of almost 3.34M subscribers and 250M views.

6. Zoe Elizebeth Sugg

Also known by Zoella, the YouTube channel of Zoe Sugg was an outcome of her success as a blogger, which prompted her to initiate her career and join YouTube on September 4, 2012. Ever since she has ingrained her position among the top beauty influencers and internet fashionistas. Her collaboration with some of the best beauty brands like ColourPop has further facilitated her to rise to loftier heights of success. Today, her YouTube channel enjoys 4.81M subscribers and over 870M views.

7. Tati Westbrook

She’s a gorgeous, successful beauty influencer and an OG beauty YouTuber, who stepped on board on November 8, 2010. Makeup lovers shall find tutorials, life vlogs, unbiased product reviews, and makeup challenges on her channel, which was renamed ‘Tati’ from ‘GlamLifeGuru’ on November 7, 2010. She also shares tips on Drugstore & Luxury Beauty Products on two days of the week. All this and much more has helped her win a staggering 9.28M subscribers and 1.4 billion views on YouTube.

8. Michelle Phan

Calling her simply an entrepreneur and a voice actress would be an understatement because she’s a notable YouTuber and an American makeup artist, who joined the YouTube community on July 9, 2006. Her YouTube channel ‘Michelle Phan’ features a repertoire of transformative beauty tutorials and reviews on beauty products. She might have gone on a break for 3 long years between 2016 and 2019 but has still managed to earn 8.89M subscribers and 1.03 billion views. Watch her videos to learn about essential beauty tips.

9. Bunny Meyer

This paranormal experience sharer turned YouTube makeup artist, invaded the platform on December 3, 2010, under the channel grav3yardgirl. Her jovial personality and quirks are a reason why viewers, otherwise addressed as the ‘Swamp Family’ love to visit her channel. Apart from teaching unusual beauty makeup hacks, she posts reviews on cosmetic products. Her bizarre approach and successful collaboration with Tarte Cosmetics have helped this Swamp Queen to amass 8.35M subscribers and 1.56 billion views on YouTube.

10. Huda Kattan

One of the best YouTube makeup artists you must have heard is Huda Kattan, an Iraqi-American YouTuber, who has her line of cosmetic products under the brand name Huda Beauty. Besides being a founder and CEO of the company, she features beauty hacks and DIY makeup tutorials on her YouTube channel by the same name. Her influence on people with beauty tips has helped her to win 4.04M subscribers and 175M views. If you are feeling bored at home, check out this at-home beauty solution featuring a DIY Eyelash Extension Hack from the video above.

How to Prepare Before Making Your First Makeup Video?

We assume all this must have stimulated the hidden desire in you to film your first makeup video. There’s nothing to get nervous about when you have expert tips on how to shoot a perfect makeup tutorial:

1. Make sure you sit facing a window from where the sun is shining through so that it provides a soft natural glow to your face.
2. Ensure there’s a continuous stream of light, which hardly flickers or distorts. Set up a ring light to mimic the natural light.
3. To justify the colors of your work and make them pop on your skin, surround yourself with LED luminosity attached with reflectors to disperse the rays evenly throughout the room. This shall keep away the shadows from swallowing you.
4. Assure quality audio by upgrading to camera mics or simply switch to a reliable audio software for getting the work done.
5. Edit out the awkward moments from the shoot, add interesting transitions and effects by narrowing down to a reliable video editing software. Filmora can be a wonderful tool to fine-tune your video, add endless effects, remove background noise (if any) and provide you with full 4K support. And the best thing about it is that it’s free for beginners!

Custom Your Makeup Videos with Excellent Video Editing Tool

Wrapping Up

All you have to do is subscribe to the channels of all the compiled YouTube makeup artists for real-time updates. Believe it or not, but they have inspired many to launch their own YouTube channels and share a fresh perspective with the viewers. Of them, quite a few have already been a hit among the audience. Remember, there are many struggling to perfect their looks and hunting for beauty hacks. If you can cater to them through easy-to-follow makeup tutorials, then you can be a ‘star’ in the world of the Internet. And someday, you will probably make us proud while writing about you in the columns of our articles.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

While some love to wear makeup, some don’t. Quite a lot of times you would find a meme, making fun of the ones belonging to the prior category. To all of them, we would like to say, “STOP JUDGING WOMEN!” It’s a matter of choice and there’s nothing to shy away from. You would be surprised to know that a lot of them are earning their daily bread today by sharing hacks to nail the latest makeup trend. Okay, we agree that it’s not quite the year for experimenting with new looks. But with the gloom all around, a little makeup and a brief selfie session for your Instagram might make you feel good for a change. Also, with so much time, you might make up your mind on perfecting your skills and launch your makeup tutorial channel someday.

No matter what summoned you to this write-up today, find here some of the best YouTube makeup artists you must have heard before. Cut short the troubles of filtering through a whole list of them as we have compiled it on your behalf. So, without beating around the bush, let’s proceed.

• Part 1: Top 10 YouTube Makeup Artists
• Part 2: How to Prepare Before Making Your First Makeup Video?

Top 10 YouTube Makeup Artists

Here’s a rundown of our shortlisted ones in no particular order.

1. Rachel Claire Levin

This internet personality is widely known for her YouTube channel RCLBeauty101. A native of Philadelphia, who joined this channel on Dec 14, 2010, has successfully amassed 14.6M subscribers from all over the world. And why not? After all, her channel features diverse videos on life hacks, skits, comedy, and associated things besides DIY makeup tutorials. As of July 2020, the YouTube channel has already gathered 3.71 billion video views, indicating how quickly she’s reaching out to people seeking beauty advice.

2. Jeffree Star

Jeffree Star, who is renowned on YouTube as ‘jeffreestar’, is a multi-talented internet personality. This fashion-obsessed influencer had embarked on his journey as a makeup artist on February 15, 2006. Since then, he has been creating and sharing videos on collabs, life, music, reviews, and makeup of course. His channel has been immensely popular and has amassed 17.4M subscribers with video views soaring to over 2.35 billion. You would be surprised to know that he’s also the founder of Jeffree Star Cosmetics, which was launched in November 2014. Sharing beauty tips and tutorials have risen on his channel ever since the very onset of his company.

3. Nikkie de Jager

And how can we ever forget about the Dutch beauty vlogger, who owns a YouTube channel by the name NikkieTutorials? She’s a YouTube sensation with about 13.5M subscribers and over 1.33 billion views. Success touched her feet in 2015 when she released “The Power of Makeup” YouTube video and inspired people to disclose theirs with and without makeup faces. Her channel features stars like Drew Barrymore and Kim Kardashian, all of which have together contributed to the popularity of her YouTube channel.

4. Wayne Goss

The YouTube channel of Wayne Goss is all about beauty tips to improve makeup skills, honest reviews on brands, and a guide for all those aspiring to be a makeup artist. What launched on August 5, 2008, today enjoys 3.79M subscribers and over 508 million video views. The best part about watching makeup tutorials on his channel is that he breaks down even the most complicated looks into easy and manageable segments, simplifying the learning for all.

5. Desi Perkins

Desi Perkins’ humble entry into the YouTube community happened on August 18, 2013, when she posted a tutorial titled ‘Soft Warm Sultry Eye’ and since then she’s been taking over the channel by storm. A specialist in wedding, party and casual makeup styles, her rise to fame was mostly due to two of her videos ‘Husband Does My Makeup’ and ‘Eyebrow Tutorial’. Today she captures the attention of almost 3.34M subscribers and 250M views.

6. Zoe Elizebeth Sugg

Also known by Zoella, the YouTube channel of Zoe Sugg was an outcome of her success as a blogger, which prompted her to initiate her career and join YouTube on September 4, 2012. Ever since she has ingrained her position among the top beauty influencers and internet fashionistas. Her collaboration with some of the best beauty brands like ColourPop has further facilitated her to rise to loftier heights of success. Today, her YouTube channel enjoys 4.81M subscribers and over 870M views.

7. Tati Westbrook

She’s a gorgeous, successful beauty influencer and an OG beauty YouTuber, who stepped on board on November 8, 2010. Makeup lovers shall find tutorials, life vlogs, unbiased product reviews, and makeup challenges on her channel, which was renamed ‘Tati’ from ‘GlamLifeGuru’ on November 7, 2010. She also shares tips on Drugstore & Luxury Beauty Products on two days of the week. All this and much more has helped her win a staggering 9.28M subscribers and 1.4 billion views on YouTube.

8. Michelle Phan

Calling her simply an entrepreneur and a voice actress would be an understatement because she’s a notable YouTuber and an American makeup artist, who joined the YouTube community on July 9, 2006. Her YouTube channel ‘Michelle Phan’ features a repertoire of transformative beauty tutorials and reviews on beauty products. She might have gone on a break for 3 long years between 2016 and 2019 but has still managed to earn 8.89M subscribers and 1.03 billion views. Watch her videos to learn about essential beauty tips.

9. Bunny Meyer

This paranormal experience sharer turned YouTube makeup artist, invaded the platform on December 3, 2010, under the channel grav3yardgirl. Her jovial personality and quirks are a reason why viewers, otherwise addressed as the ‘Swamp Family’ love to visit her channel. Apart from teaching unusual beauty makeup hacks, she posts reviews on cosmetic products. Her bizarre approach and successful collaboration with Tarte Cosmetics have helped this Swamp Queen to amass 8.35M subscribers and 1.56 billion views on YouTube.

10. Huda Kattan

One of the best YouTube makeup artists you must have heard is Huda Kattan, an Iraqi-American YouTuber, who has her line of cosmetic products under the brand name Huda Beauty. Besides being a founder and CEO of the company, she features beauty hacks and DIY makeup tutorials on her YouTube channel by the same name. Her influence on people with beauty tips has helped her to win 4.04M subscribers and 175M views. If you are feeling bored at home, check out this at-home beauty solution featuring a DIY Eyelash Extension Hack from the video above.

How to Prepare Before Making Your First Makeup Video?

We assume all this must have stimulated the hidden desire in you to film your first makeup video. There’s nothing to get nervous about when you have expert tips on how to shoot a perfect makeup tutorial:

1. Make sure you sit facing a window from where the sun is shining through so that it provides a soft natural glow to your face.
2. Ensure there’s a continuous stream of light, which hardly flickers or distorts. Set up a ring light to mimic the natural light.
3. To justify the colors of your work and make them pop on your skin, surround yourself with LED luminosity attached with reflectors to disperse the rays evenly throughout the room. This shall keep away the shadows from swallowing you.
4. Assure quality audio by upgrading to camera mics or simply switch to a reliable audio software for getting the work done.
5. Edit out the awkward moments from the shoot, add interesting transitions and effects by narrowing down to a reliable video editing software. Filmora can be a wonderful tool to fine-tune your video, add endless effects, remove background noise (if any) and provide you with full 4K support. And the best thing about it is that it’s free for beginners!

Custom Your Makeup Videos with Excellent Video Editing Tool

Wrapping Up

All you have to do is subscribe to the channels of all the compiled YouTube makeup artists for real-time updates. Believe it or not, but they have inspired many to launch their own YouTube channels and share a fresh perspective with the viewers. Of them, quite a few have already been a hit among the audience. Remember, there are many struggling to perfect their looks and hunting for beauty hacks. If you can cater to them through easy-to-follow makeup tutorials, then you can be a ‘star’ in the world of the Internet. And someday, you will probably make us proud while writing about you in the columns of our articles.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

While some love to wear makeup, some don’t. Quite a lot of times you would find a meme, making fun of the ones belonging to the prior category. To all of them, we would like to say, “STOP JUDGING WOMEN!” It’s a matter of choice and there’s nothing to shy away from. You would be surprised to know that a lot of them are earning their daily bread today by sharing hacks to nail the latest makeup trend. Okay, we agree that it’s not quite the year for experimenting with new looks. But with the gloom all around, a little makeup and a brief selfie session for your Instagram might make you feel good for a change. Also, with so much time, you might make up your mind on perfecting your skills and launch your makeup tutorial channel someday.

No matter what summoned you to this write-up today, find here some of the best YouTube makeup artists you must have heard before. Cut short the troubles of filtering through a whole list of them as we have compiled it on your behalf. So, without beating around the bush, let’s proceed.

• Part 1: Top 10 YouTube Makeup Artists
• Part 2: How to Prepare Before Making Your First Makeup Video?

Top 10 YouTube Makeup Artists

Here’s a rundown of our shortlisted ones in no particular order.

1. Rachel Claire Levin

This internet personality is widely known for her YouTube channel RCLBeauty101. A native of Philadelphia, who joined this channel on Dec 14, 2010, has successfully amassed 14.6M subscribers from all over the world. And why not? After all, her channel features diverse videos on life hacks, skits, comedy, and associated things besides DIY makeup tutorials. As of July 2020, the YouTube channel has already gathered 3.71 billion video views, indicating how quickly she’s reaching out to people seeking beauty advice.

2. Jeffree Star

Jeffree Star, who is renowned on YouTube as ‘jeffreestar’, is a multi-talented internet personality. This fashion-obsessed influencer had embarked on his journey as a makeup artist on February 15, 2006. Since then, he has been creating and sharing videos on collabs, life, music, reviews, and makeup of course. His channel has been immensely popular and has amassed 17.4M subscribers with video views soaring to over 2.35 billion. You would be surprised to know that he’s also the founder of Jeffree Star Cosmetics, which was launched in November 2014. Sharing beauty tips and tutorials have risen on his channel ever since the very onset of his company.

3. Nikkie de Jager

And how can we ever forget about the Dutch beauty vlogger, who owns a YouTube channel by the name NikkieTutorials? She’s a YouTube sensation with about 13.5M subscribers and over 1.33 billion views. Success touched her feet in 2015 when she released “The Power of Makeup” YouTube video and inspired people to disclose theirs with and without makeup faces. Her channel features stars like Drew Barrymore and Kim Kardashian, all of which have together contributed to the popularity of her YouTube channel.

4. Wayne Goss

The YouTube channel of Wayne Goss is all about beauty tips to improve makeup skills, honest reviews on brands, and a guide for all those aspiring to be a makeup artist. What launched on August 5, 2008, today enjoys 3.79M subscribers and over 508 million video views. The best part about watching makeup tutorials on his channel is that he breaks down even the most complicated looks into easy and manageable segments, simplifying the learning for all.

5. Desi Perkins

Desi Perkins’ humble entry into the YouTube community happened on August 18, 2013, when she posted a tutorial titled ‘Soft Warm Sultry Eye’ and since then she’s been taking over the channel by storm. A specialist in wedding, party and casual makeup styles, her rise to fame was mostly due to two of her videos ‘Husband Does My Makeup’ and ‘Eyebrow Tutorial’. Today she captures the attention of almost 3.34M subscribers and 250M views.

6. Zoe Elizebeth Sugg

Also known by Zoella, the YouTube channel of Zoe Sugg was an outcome of her success as a blogger, which prompted her to initiate her career and join YouTube on September 4, 2012. Ever since she has ingrained her position among the top beauty influencers and internet fashionistas. Her collaboration with some of the best beauty brands like ColourPop has further facilitated her to rise to loftier heights of success. Today, her YouTube channel enjoys 4.81M subscribers and over 870M views.

7. Tati Westbrook

She’s a gorgeous, successful beauty influencer and an OG beauty YouTuber, who stepped on board on November 8, 2010. Makeup lovers shall find tutorials, life vlogs, unbiased product reviews, and makeup challenges on her channel, which was renamed ‘Tati’ from ‘GlamLifeGuru’ on November 7, 2010. She also shares tips on Drugstore & Luxury Beauty Products on two days of the week. All this and much more has helped her win a staggering 9.28M subscribers and 1.4 billion views on YouTube.

8. Michelle Phan

Calling her simply an entrepreneur and a voice actress would be an understatement because she’s a notable YouTuber and an American makeup artist, who joined the YouTube community on July 9, 2006. Her YouTube channel ‘Michelle Phan’ features a repertoire of transformative beauty tutorials and reviews on beauty products. She might have gone on a break for 3 long years between 2016 and 2019 but has still managed to earn 8.89M subscribers and 1.03 billion views. Watch her videos to learn about essential beauty tips.

9. Bunny Meyer

This paranormal experience sharer turned YouTube makeup artist, invaded the platform on December 3, 2010, under the channel grav3yardgirl. Her jovial personality and quirks are a reason why viewers, otherwise addressed as the ‘Swamp Family’ love to visit her channel. Apart from teaching unusual beauty makeup hacks, she posts reviews on cosmetic products. Her bizarre approach and successful collaboration with Tarte Cosmetics have helped this Swamp Queen to amass 8.35M subscribers and 1.56 billion views on YouTube.

10. Huda Kattan

One of the best YouTube makeup artists you must have heard is Huda Kattan, an Iraqi-American YouTuber, who has her line of cosmetic products under the brand name Huda Beauty. Besides being a founder and CEO of the company, she features beauty hacks and DIY makeup tutorials on her YouTube channel by the same name. Her influence on people with beauty tips has helped her to win 4.04M subscribers and 175M views. If you are feeling bored at home, check out this at-home beauty solution featuring a DIY Eyelash Extension Hack from the video above.

How to Prepare Before Making Your First Makeup Video?

We assume all this must have stimulated the hidden desire in you to film your first makeup video. There’s nothing to get nervous about when you have expert tips on how to shoot a perfect makeup tutorial:

1. Make sure you sit facing a window from where the sun is shining through so that it provides a soft natural glow to your face.
2. Ensure there’s a continuous stream of light, which hardly flickers or distorts. Set up a ring light to mimic the natural light.
3. To justify the colors of your work and make them pop on your skin, surround yourself with LED luminosity attached with reflectors to disperse the rays evenly throughout the room. This shall keep away the shadows from swallowing you.
4. Assure quality audio by upgrading to camera mics or simply switch to a reliable audio software for getting the work done.
5. Edit out the awkward moments from the shoot, add interesting transitions and effects by narrowing down to a reliable video editing software. Filmora can be a wonderful tool to fine-tune your video, add endless effects, remove background noise (if any) and provide you with full 4K support. And the best thing about it is that it’s free for beginners!

Custom Your Makeup Videos with Excellent Video Editing Tool

Wrapping Up

All you have to do is subscribe to the channels of all the compiled YouTube makeup artists for real-time updates. Believe it or not, but they have inspired many to launch their own YouTube channels and share a fresh perspective with the viewers. Of them, quite a few have already been a hit among the audience. Remember, there are many struggling to perfect their looks and hunting for beauty hacks. If you can cater to them through easy-to-follow makeup tutorials, then you can be a ‘star’ in the world of the Internet. And someday, you will probably make us proud while writing about you in the columns of our articles.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Significance of Analytics in YouTube Rank Enhancement

Create High Quality YouTube Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.