The Ultimate Guide to Choosing Between IGTV & YouTube for Content Creators

IGTV VS YouTube: Should Video Content Creators Use One Platform or The Other?

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Infographic Insight: What’s Hot on ‘23 Social Sphere

Infographic - Social Media Trends

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett