"In 2024, Thriving on Screen Time  Maximize Your YouTube Impact"

"In 2024, Thriving on Screen Time Maximize Your YouTube Impact"

Thomas Lv13

Thriving on Screen Time: Maximize Your YouTube Impact

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

  1. Keep Your Audience’s Attention
  2. Do Keyword Research
  3. Engage Your Audience
  4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

low-audience-retention

Before you start your next project, take a look back at the Audience Retention of your previous videos.

  1. Enter YouTube Studio in your channel
  2. Access to Analytics
  3. Select the video you want to review
  4. Click into engagement
  5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

audience-retention-one

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

audience-retention-two

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

  1. Enter YouTube Studio in your channel
  2. Access Analytics
  3. Select Reach
  4. Click into Traffic Source
  5. Click Traffic Source: YouTube Search

traffic-source

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

search-for-keywords

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

vidlq-tool

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

ubersuggest

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

answer-the-public

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

related-videos-for-your-audience

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

add-videos-of-the-same-topic-to-a-playlist

Key Takeaways:

  1. Use Audience Retention to better understand how to structure your video for the best results.
  2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
  3. Increasing Subscribers gets your video in front of more people the moment it is published.
  4. Encourage Comments and respond to establish a relationship with your viewers.
  5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

  1. Keep Your Audience’s Attention
  2. Do Keyword Research
  3. Engage Your Audience
  4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

low-audience-retention

Before you start your next project, take a look back at the Audience Retention of your previous videos.

  1. Enter YouTube Studio in your channel
  2. Access to Analytics
  3. Select the video you want to review
  4. Click into engagement
  5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

audience-retention-one

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

audience-retention-two

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

  1. Enter YouTube Studio in your channel
  2. Access Analytics
  3. Select Reach
  4. Click into Traffic Source
  5. Click Traffic Source: YouTube Search

traffic-source

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

search-for-keywords

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

vidlq-tool

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

ubersuggest

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

answer-the-public

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

related-videos-for-your-audience

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

add-videos-of-the-same-topic-to-a-playlist

Key Takeaways:

  1. Use Audience Retention to better understand how to structure your video for the best results.
  2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
  3. Increasing Subscribers gets your video in front of more people the moment it is published.
  4. Encourage Comments and respond to establish a relationship with your viewers.
  5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

  1. Keep Your Audience’s Attention
  2. Do Keyword Research
  3. Engage Your Audience
  4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

low-audience-retention

Before you start your next project, take a look back at the Audience Retention of your previous videos.

  1. Enter YouTube Studio in your channel
  2. Access to Analytics
  3. Select the video you want to review
  4. Click into engagement
  5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

audience-retention-one

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

audience-retention-two

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

  1. Enter YouTube Studio in your channel
  2. Access Analytics
  3. Select Reach
  4. Click into Traffic Source
  5. Click Traffic Source: YouTube Search

traffic-source

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

search-for-keywords

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

vidlq-tool

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

ubersuggest

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

answer-the-public

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

related-videos-for-your-audience

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

add-videos-of-the-same-topic-to-a-playlist

Key Takeaways:

  1. Use Audience Retention to better understand how to structure your video for the best results.
  2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
  3. Increasing Subscribers gets your video in front of more people the moment it is published.
  4. Encourage Comments and respond to establish a relationship with your viewers.
  5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

  1. Keep Your Audience’s Attention
  2. Do Keyword Research
  3. Engage Your Audience
  4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

low-audience-retention

Before you start your next project, take a look back at the Audience Retention of your previous videos.

  1. Enter YouTube Studio in your channel
  2. Access to Analytics
  3. Select the video you want to review
  4. Click into engagement
  5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

audience-retention-one

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

audience-retention-two

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

  1. Enter YouTube Studio in your channel
  2. Access Analytics
  3. Select Reach
  4. Click into Traffic Source
  5. Click Traffic Source: YouTube Search

traffic-source

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

search-for-keywords

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

vidlq-tool

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

ubersuggest

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

answer-the-public

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

related-videos-for-your-audience

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

add-videos-of-the-same-topic-to-a-playlist

Key Takeaways:

  1. Use Audience Retention to better understand how to structure your video for the best results.
  2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
  3. Increasing Subscribers gets your video in front of more people the moment it is published.
  4. Encourage Comments and respond to establish a relationship with your viewers.
  5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Decode and Resolve YouTube Short Errors

Create High Quality YouTube Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

YouTube streaming service has kept online users glued to their screens. You can access and share videos and music from any part of the world. Users resolve to YouTube for personal and business affairs. You can use it for a tutorial, promotional event, or just share the fun with other users. Several avenues are available for users to post and share their minds worldwide. So far, it has rolled out a short-form video service, Shorts, which was initially inspired by TikTok.

With Shorts, you can shoot videos, edit, and upload them for your audience. However, YouTube shorts not showing is a common issue for those wishing to share their videos in regular channel feed. You might be wondering how to solve such issues when pushed to the wall. Check out possible solutions in the next section. But first, let’s find out what really are YouTube Shorts.

youtube shorts

In this article

01 What is YouTube Shorts?

02 Where can I find YouTube Shorts?

03 Here are the solutions for YouTube Common Issues

What is YouTube Shorts?

YouTube Shorts is an app that you can use to shoot and share short-form videos using your mobile phone. Furthermore, you can record and edit your videos as well as music overlays and video segmenting abilities. Viewers will access the videos for 60 seconds or less but will remain on your channel, unlike Stories that disappear after a short while. It was first released in September 2020, having started in the US and India. It has so far encroached many countries and is currently accessed by 6 billion users in over 100 countries.

Where can I find YouTube Shorts?

Many users are curious about how to make full use of YouTube Shorts. You can get the Short at the bottom of the YouTube app on either the homepage or on their channel page.

Is YouTube Shorts available on Google Play or App Store?

No. Unlike other streaming apps, you can’t find YouTube app on Google Play or App Store as it is not a standalone service. YouTube Shorts are found within the service’s main mobile app. It is, therefore, accessible from the YouTube app on your computer or phone at the bottom of the screen.

How to access YouTube Shorts on YouTube app

  1. First, go to the YouTube app at the bottom of the screen to find the “Shorts” button.
  2. You’ll then see a selection of thumbnails that harbors popular Shorts.
  3. Choose any video then click on it to bring you into the vertical video player.
  4. You can then watch the clip and like or dislike the video as it plays. Just use the “thumbs up” or “down” icon. Likewise, you can share and subscribe to the “Short creator’s” channel.

How to create YouTube Shorts

Do you wish to create YouTube Shorts but you don’t know how to? Here’s the kicker!

Step 1. You first need to install the YouTube app on your device then sign in to your account.

Step 2. Now, tap on the “Create” button. The icon is a “+” symbol in the bottom center of the screen.

Step 3. A pop-up window will open. Tap the “Create a Short” tab. If prompted, allow YouTube to use your phone’s camera and microphone.

 create youtube shorts

Step 4. You’ll then land on the “YouTube Shorts” recording page.

Step 5. Set the length to 60 seconds and bellow. You have the option to slow down or speed up the recording by tapping the “Speed” icon on the right.

Step 6. Likewise, set a time for the camera to start recording automatically. Check below the “Speed” for the “Timer” for setting.

Step 7. Go ahead to edit your Short before posting. You can use “Filters” to apply visual effects.

Step 8. When your camera is set, hit the “Record” button. You can stop the recording by tapping on the Record button, then resume as you wish.

 record youtube shorts

Step 9. Tap on the “Checkmark” when you are done recording. You can add some music and text as well. Then tap on the “Next” button to finish the recording.

Step 10. Then add a title and adjust “Sharing” settings. Also, add the “#shorts” to the title to make it promotional together with other Shorts videos.

Step 11. Finally, tap the “Upload” tab to add your “Shorts” to YouTube.

 add your youtube shorts

Here are the solutions for YouTube Common Issues

Since YouTube Shorts is still in the “Beta” mode, users are likely to experience issues while using it. Below are some fixes for YouTube shorts common issues like YouTube Shorts not showing up, unable to post video to YouTube Shorts and etc.

Solution 1. Update YouTube app

Remember apps are ever on the upgrade mode. You are likely to face some connection issues if you are operating on an older version. Here’s is how to update the YouTube app on your Android or iPhone device.

On Android device
  1. Launch Google Play Store.
  2. Next, tap on the “three diagonal lines” at the top section of your screen.
  3. Then select the “My Apps & Games” option.
  4. Search for YouTube app and tap on the “Update” button.
On iOS device
  1. Open the “App Store”
  2. Tap on your “Profile” icon.
  3. Then tap on the “Update” tab to fix the issue.
On your computer
  1. Search for YouTube streaming app from the Google Play Store.
  2. Here, you’ll see an update button in case your app needs an update.
  3. Next, click on the “Update” button and wait for the update to complete.
  4. Launch YouTube once more and see whether the YouTube Shorts not showing issue is resolved.

Solution 2. Clear Cache

A corrupt system may also cause issues with the normal operation of your application.

  1. Go to the “Settings” button on your phone.
  2. Then go to the “Apps” section and tap on “All Apps”
  3. Select the “YouTube” app from the list.
  4. Next, go to the “App Settings” and click on the “Storage” section.
  5. Tap on the “Clear cache and data” option.
  6. Finally, relaunch the YouTube app and check whether the issue is resolved.

clear YouTube cache to solve commom issues

Solution 3. Check if Shorts is available in your country

Remember that “Shorts” isn’t available in all the countries yet. So, you can confirm whether it is already in your country. If not, you can bypass GEO restrictions by using free VPNs.

  1. First, download and install a VPN app.
  2. Next, select the USA or India server location to fake a GPS location.
  3. Then clear the cache from the YouTube app and click it open.
  4. You should now find the option to view and even upload Shorts from your device.

Solution 4. Ensure your video is set as YouTube Shorts

Your video should be set as YouTube Shorts before posting.

  1. Identify the video that you wish to post.
  2. Add the “#shorts” in your title and description.
  3. See that each video is up to 60 seconds only.
  4. Post the video and see whether the issue isn’t reoccurring.

Conclusion

It’s a nice feeling to learn how to upload YouTube Shorts and share the fun with others worldwide. However, you may experience YouTube Shorts not showing due to restrictions in your country or other issues. We have tackled adequate solutions to solve such scenarios and make your Shorts go online. Nonetheless, check out the steps to access and create YouTube Shorts in just a few steps.

Try It Free Try It Free

YouTube streaming service has kept online users glued to their screens. You can access and share videos and music from any part of the world. Users resolve to YouTube for personal and business affairs. You can use it for a tutorial, promotional event, or just share the fun with other users. Several avenues are available for users to post and share their minds worldwide. So far, it has rolled out a short-form video service, Shorts, which was initially inspired by TikTok.

With Shorts, you can shoot videos, edit, and upload them for your audience. However, YouTube shorts not showing is a common issue for those wishing to share their videos in regular channel feed. You might be wondering how to solve such issues when pushed to the wall. Check out possible solutions in the next section. But first, let’s find out what really are YouTube Shorts.

youtube shorts

In this article

01 What is YouTube Shorts?

02 Where can I find YouTube Shorts?

03 Here are the solutions for YouTube Common Issues

What is YouTube Shorts?

YouTube Shorts is an app that you can use to shoot and share short-form videos using your mobile phone. Furthermore, you can record and edit your videos as well as music overlays and video segmenting abilities. Viewers will access the videos for 60 seconds or less but will remain on your channel, unlike Stories that disappear after a short while. It was first released in September 2020, having started in the US and India. It has so far encroached many countries and is currently accessed by 6 billion users in over 100 countries.

Where can I find YouTube Shorts?

Many users are curious about how to make full use of YouTube Shorts. You can get the Short at the bottom of the YouTube app on either the homepage or on their channel page.

Is YouTube Shorts available on Google Play or App Store?

No. Unlike other streaming apps, you can’t find YouTube app on Google Play or App Store as it is not a standalone service. YouTube Shorts are found within the service’s main mobile app. It is, therefore, accessible from the YouTube app on your computer or phone at the bottom of the screen.

How to access YouTube Shorts on YouTube app

  1. First, go to the YouTube app at the bottom of the screen to find the “Shorts” button.
  2. You’ll then see a selection of thumbnails that harbors popular Shorts.
  3. Choose any video then click on it to bring you into the vertical video player.
  4. You can then watch the clip and like or dislike the video as it plays. Just use the “thumbs up” or “down” icon. Likewise, you can share and subscribe to the “Short creator’s” channel.

How to create YouTube Shorts

Do you wish to create YouTube Shorts but you don’t know how to? Here’s the kicker!

Step 1. You first need to install the YouTube app on your device then sign in to your account.

Step 2. Now, tap on the “Create” button. The icon is a “+” symbol in the bottom center of the screen.

Step 3. A pop-up window will open. Tap the “Create a Short” tab. If prompted, allow YouTube to use your phone’s camera and microphone.

 create youtube shorts

Step 4. You’ll then land on the “YouTube Shorts” recording page.

Step 5. Set the length to 60 seconds and bellow. You have the option to slow down or speed up the recording by tapping the “Speed” icon on the right.

Step 6. Likewise, set a time for the camera to start recording automatically. Check below the “Speed” for the “Timer” for setting.

Step 7. Go ahead to edit your Short before posting. You can use “Filters” to apply visual effects.

Step 8. When your camera is set, hit the “Record” button. You can stop the recording by tapping on the Record button, then resume as you wish.

 record youtube shorts

Step 9. Tap on the “Checkmark” when you are done recording. You can add some music and text as well. Then tap on the “Next” button to finish the recording.

Step 10. Then add a title and adjust “Sharing” settings. Also, add the “#shorts” to the title to make it promotional together with other Shorts videos.

Step 11. Finally, tap the “Upload” tab to add your “Shorts” to YouTube.

 add your youtube shorts

Here are the solutions for YouTube Common Issues

Since YouTube Shorts is still in the “Beta” mode, users are likely to experience issues while using it. Below are some fixes for YouTube shorts common issues like YouTube Shorts not showing up, unable to post video to YouTube Shorts and etc.

Solution 1. Update YouTube app

Remember apps are ever on the upgrade mode. You are likely to face some connection issues if you are operating on an older version. Here’s is how to update the YouTube app on your Android or iPhone device.

On Android device
  1. Launch Google Play Store.
  2. Next, tap on the “three diagonal lines” at the top section of your screen.
  3. Then select the “My Apps & Games” option.
  4. Search for YouTube app and tap on the “Update” button.
On iOS device
  1. Open the “App Store”
  2. Tap on your “Profile” icon.
  3. Then tap on the “Update” tab to fix the issue.
On your computer
  1. Search for YouTube streaming app from the Google Play Store.
  2. Here, you’ll see an update button in case your app needs an update.
  3. Next, click on the “Update” button and wait for the update to complete.
  4. Launch YouTube once more and see whether the YouTube Shorts not showing issue is resolved.

Solution 2. Clear Cache

A corrupt system may also cause issues with the normal operation of your application.

  1. Go to the “Settings” button on your phone.
  2. Then go to the “Apps” section and tap on “All Apps”
  3. Select the “YouTube” app from the list.
  4. Next, go to the “App Settings” and click on the “Storage” section.
  5. Tap on the “Clear cache and data” option.
  6. Finally, relaunch the YouTube app and check whether the issue is resolved.

clear YouTube cache to solve commom issues

Solution 3. Check if Shorts is available in your country

Remember that “Shorts” isn’t available in all the countries yet. So, you can confirm whether it is already in your country. If not, you can bypass GEO restrictions by using free VPNs.

  1. First, download and install a VPN app.
  2. Next, select the USA or India server location to fake a GPS location.
  3. Then clear the cache from the YouTube app and click it open.
  4. You should now find the option to view and even upload Shorts from your device.

Solution 4. Ensure your video is set as YouTube Shorts

Your video should be set as YouTube Shorts before posting.

  1. Identify the video that you wish to post.
  2. Add the “#shorts” in your title and description.
  3. See that each video is up to 60 seconds only.
  4. Post the video and see whether the issue isn’t reoccurring.

Conclusion

It’s a nice feeling to learn how to upload YouTube Shorts and share the fun with others worldwide. However, you may experience YouTube Shorts not showing due to restrictions in your country or other issues. We have tackled adequate solutions to solve such scenarios and make your Shorts go online. Nonetheless, check out the steps to access and create YouTube Shorts in just a few steps.

Try It Free Try It Free

YouTube streaming service has kept online users glued to their screens. You can access and share videos and music from any part of the world. Users resolve to YouTube for personal and business affairs. You can use it for a tutorial, promotional event, or just share the fun with other users. Several avenues are available for users to post and share their minds worldwide. So far, it has rolled out a short-form video service, Shorts, which was initially inspired by TikTok.

With Shorts, you can shoot videos, edit, and upload them for your audience. However, YouTube shorts not showing is a common issue for those wishing to share their videos in regular channel feed. You might be wondering how to solve such issues when pushed to the wall. Check out possible solutions in the next section. But first, let’s find out what really are YouTube Shorts.

youtube shorts

In this article

01 What is YouTube Shorts?

02 Where can I find YouTube Shorts?

03 Here are the solutions for YouTube Common Issues

What is YouTube Shorts?

YouTube Shorts is an app that you can use to shoot and share short-form videos using your mobile phone. Furthermore, you can record and edit your videos as well as music overlays and video segmenting abilities. Viewers will access the videos for 60 seconds or less but will remain on your channel, unlike Stories that disappear after a short while. It was first released in September 2020, having started in the US and India. It has so far encroached many countries and is currently accessed by 6 billion users in over 100 countries.

Where can I find YouTube Shorts?

Many users are curious about how to make full use of YouTube Shorts. You can get the Short at the bottom of the YouTube app on either the homepage or on their channel page.

Is YouTube Shorts available on Google Play or App Store?

No. Unlike other streaming apps, you can’t find YouTube app on Google Play or App Store as it is not a standalone service. YouTube Shorts are found within the service’s main mobile app. It is, therefore, accessible from the YouTube app on your computer or phone at the bottom of the screen.

How to access YouTube Shorts on YouTube app

  1. First, go to the YouTube app at the bottom of the screen to find the “Shorts” button.
  2. You’ll then see a selection of thumbnails that harbors popular Shorts.
  3. Choose any video then click on it to bring you into the vertical video player.
  4. You can then watch the clip and like or dislike the video as it plays. Just use the “thumbs up” or “down” icon. Likewise, you can share and subscribe to the “Short creator’s” channel.

How to create YouTube Shorts

Do you wish to create YouTube Shorts but you don’t know how to? Here’s the kicker!

Step 1. You first need to install the YouTube app on your device then sign in to your account.

Step 2. Now, tap on the “Create” button. The icon is a “+” symbol in the bottom center of the screen.

Step 3. A pop-up window will open. Tap the “Create a Short” tab. If prompted, allow YouTube to use your phone’s camera and microphone.

 create youtube shorts

Step 4. You’ll then land on the “YouTube Shorts” recording page.

Step 5. Set the length to 60 seconds and bellow. You have the option to slow down or speed up the recording by tapping the “Speed” icon on the right.

Step 6. Likewise, set a time for the camera to start recording automatically. Check below the “Speed” for the “Timer” for setting.

Step 7. Go ahead to edit your Short before posting. You can use “Filters” to apply visual effects.

Step 8. When your camera is set, hit the “Record” button. You can stop the recording by tapping on the Record button, then resume as you wish.

 record youtube shorts

Step 9. Tap on the “Checkmark” when you are done recording. You can add some music and text as well. Then tap on the “Next” button to finish the recording.

Step 10. Then add a title and adjust “Sharing” settings. Also, add the “#shorts” to the title to make it promotional together with other Shorts videos.

Step 11. Finally, tap the “Upload” tab to add your “Shorts” to YouTube.

 add your youtube shorts

Here are the solutions for YouTube Common Issues

Since YouTube Shorts is still in the “Beta” mode, users are likely to experience issues while using it. Below are some fixes for YouTube shorts common issues like YouTube Shorts not showing up, unable to post video to YouTube Shorts and etc.

Solution 1. Update YouTube app

Remember apps are ever on the upgrade mode. You are likely to face some connection issues if you are operating on an older version. Here’s is how to update the YouTube app on your Android or iPhone device.

On Android device
  1. Launch Google Play Store.
  2. Next, tap on the “three diagonal lines” at the top section of your screen.
  3. Then select the “My Apps & Games” option.
  4. Search for YouTube app and tap on the “Update” button.
On iOS device
  1. Open the “App Store”
  2. Tap on your “Profile” icon.
  3. Then tap on the “Update” tab to fix the issue.
On your computer
  1. Search for YouTube streaming app from the Google Play Store.
  2. Here, you’ll see an update button in case your app needs an update.
  3. Next, click on the “Update” button and wait for the update to complete.
  4. Launch YouTube once more and see whether the YouTube Shorts not showing issue is resolved.

Solution 2. Clear Cache

A corrupt system may also cause issues with the normal operation of your application.

  1. Go to the “Settings” button on your phone.
  2. Then go to the “Apps” section and tap on “All Apps”
  3. Select the “YouTube” app from the list.
  4. Next, go to the “App Settings” and click on the “Storage” section.
  5. Tap on the “Clear cache and data” option.
  6. Finally, relaunch the YouTube app and check whether the issue is resolved.

clear YouTube cache to solve commom issues

Solution 3. Check if Shorts is available in your country

Remember that “Shorts” isn’t available in all the countries yet. So, you can confirm whether it is already in your country. If not, you can bypass GEO restrictions by using free VPNs.

  1. First, download and install a VPN app.
  2. Next, select the USA or India server location to fake a GPS location.
  3. Then clear the cache from the YouTube app and click it open.
  4. You should now find the option to view and even upload Shorts from your device.

Solution 4. Ensure your video is set as YouTube Shorts

Your video should be set as YouTube Shorts before posting.

  1. Identify the video that you wish to post.
  2. Add the “#shorts” in your title and description.
  3. See that each video is up to 60 seconds only.
  4. Post the video and see whether the issue isn’t reoccurring.

Conclusion

It’s a nice feeling to learn how to upload YouTube Shorts and share the fun with others worldwide. However, you may experience YouTube Shorts not showing due to restrictions in your country or other issues. We have tackled adequate solutions to solve such scenarios and make your Shorts go online. Nonetheless, check out the steps to access and create YouTube Shorts in just a few steps.

Try It Free Try It Free

YouTube streaming service has kept online users glued to their screens. You can access and share videos and music from any part of the world. Users resolve to YouTube for personal and business affairs. You can use it for a tutorial, promotional event, or just share the fun with other users. Several avenues are available for users to post and share their minds worldwide. So far, it has rolled out a short-form video service, Shorts, which was initially inspired by TikTok.

With Shorts, you can shoot videos, edit, and upload them for your audience. However, YouTube shorts not showing is a common issue for those wishing to share their videos in regular channel feed. You might be wondering how to solve such issues when pushed to the wall. Check out possible solutions in the next section. But first, let’s find out what really are YouTube Shorts.

youtube shorts

In this article

01 What is YouTube Shorts?

02 Where can I find YouTube Shorts?

03 Here are the solutions for YouTube Common Issues

What is YouTube Shorts?

YouTube Shorts is an app that you can use to shoot and share short-form videos using your mobile phone. Furthermore, you can record and edit your videos as well as music overlays and video segmenting abilities. Viewers will access the videos for 60 seconds or less but will remain on your channel, unlike Stories that disappear after a short while. It was first released in September 2020, having started in the US and India. It has so far encroached many countries and is currently accessed by 6 billion users in over 100 countries.

Where can I find YouTube Shorts?

Many users are curious about how to make full use of YouTube Shorts. You can get the Short at the bottom of the YouTube app on either the homepage or on their channel page.

Is YouTube Shorts available on Google Play or App Store?

No. Unlike other streaming apps, you can’t find YouTube app on Google Play or App Store as it is not a standalone service. YouTube Shorts are found within the service’s main mobile app. It is, therefore, accessible from the YouTube app on your computer or phone at the bottom of the screen.

How to access YouTube Shorts on YouTube app

  1. First, go to the YouTube app at the bottom of the screen to find the “Shorts” button.
  2. You’ll then see a selection of thumbnails that harbors popular Shorts.
  3. Choose any video then click on it to bring you into the vertical video player.
  4. You can then watch the clip and like or dislike the video as it plays. Just use the “thumbs up” or “down” icon. Likewise, you can share and subscribe to the “Short creator’s” channel.

How to create YouTube Shorts

Do you wish to create YouTube Shorts but you don’t know how to? Here’s the kicker!

Step 1. You first need to install the YouTube app on your device then sign in to your account.

Step 2. Now, tap on the “Create” button. The icon is a “+” symbol in the bottom center of the screen.

Step 3. A pop-up window will open. Tap the “Create a Short” tab. If prompted, allow YouTube to use your phone’s camera and microphone.

 create youtube shorts

Step 4. You’ll then land on the “YouTube Shorts” recording page.

Step 5. Set the length to 60 seconds and bellow. You have the option to slow down or speed up the recording by tapping the “Speed” icon on the right.

Step 6. Likewise, set a time for the camera to start recording automatically. Check below the “Speed” for the “Timer” for setting.

Step 7. Go ahead to edit your Short before posting. You can use “Filters” to apply visual effects.

Step 8. When your camera is set, hit the “Record” button. You can stop the recording by tapping on the Record button, then resume as you wish.

 record youtube shorts

Step 9. Tap on the “Checkmark” when you are done recording. You can add some music and text as well. Then tap on the “Next” button to finish the recording.

Step 10. Then add a title and adjust “Sharing” settings. Also, add the “#shorts” to the title to make it promotional together with other Shorts videos.

Step 11. Finally, tap the “Upload” tab to add your “Shorts” to YouTube.

 add your youtube shorts

Here are the solutions for YouTube Common Issues

Since YouTube Shorts is still in the “Beta” mode, users are likely to experience issues while using it. Below are some fixes for YouTube shorts common issues like YouTube Shorts not showing up, unable to post video to YouTube Shorts and etc.

Solution 1. Update YouTube app

Remember apps are ever on the upgrade mode. You are likely to face some connection issues if you are operating on an older version. Here’s is how to update the YouTube app on your Android or iPhone device.

On Android device
  1. Launch Google Play Store.
  2. Next, tap on the “three diagonal lines” at the top section of your screen.
  3. Then select the “My Apps & Games” option.
  4. Search for YouTube app and tap on the “Update” button.
On iOS device
  1. Open the “App Store”
  2. Tap on your “Profile” icon.
  3. Then tap on the “Update” tab to fix the issue.
On your computer
  1. Search for YouTube streaming app from the Google Play Store.
  2. Here, you’ll see an update button in case your app needs an update.
  3. Next, click on the “Update” button and wait for the update to complete.
  4. Launch YouTube once more and see whether the YouTube Shorts not showing issue is resolved.

Solution 2. Clear Cache

A corrupt system may also cause issues with the normal operation of your application.

  1. Go to the “Settings” button on your phone.
  2. Then go to the “Apps” section and tap on “All Apps”
  3. Select the “YouTube” app from the list.
  4. Next, go to the “App Settings” and click on the “Storage” section.
  5. Tap on the “Clear cache and data” option.
  6. Finally, relaunch the YouTube app and check whether the issue is resolved.

clear YouTube cache to solve commom issues

Solution 3. Check if Shorts is available in your country

Remember that “Shorts” isn’t available in all the countries yet. So, you can confirm whether it is already in your country. If not, you can bypass GEO restrictions by using free VPNs.

  1. First, download and install a VPN app.
  2. Next, select the USA or India server location to fake a GPS location.
  3. Then clear the cache from the YouTube app and click it open.
  4. You should now find the option to view and even upload Shorts from your device.

Solution 4. Ensure your video is set as YouTube Shorts

Your video should be set as YouTube Shorts before posting.

  1. Identify the video that you wish to post.
  2. Add the “#shorts” in your title and description.
  3. See that each video is up to 60 seconds only.
  4. Post the video and see whether the issue isn’t reoccurring.

Conclusion

It’s a nice feeling to learn how to upload YouTube Shorts and share the fun with others worldwide. However, you may experience YouTube Shorts not showing due to restrictions in your country or other issues. We have tackled adequate solutions to solve such scenarios and make your Shorts go online. Nonetheless, check out the steps to access and create YouTube Shorts in just a few steps.

  • Title: "In 2024, Thriving on Screen Time Maximize Your YouTube Impact"
  • Author: Thomas
  • Created at : 2024-05-31 12:45:02
  • Updated at : 2024-06-01 12:45:02
  • Link: https://youtube-help.techidaily.com/in-2024-thriving-on-screen-time-maximize-your-youtube-impact/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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"In 2024, Thriving on Screen Time Maximize Your YouTube Impact"