Title, Tag & Description Mastery for YouTube Success

How to Optimize YouTube Tags/Title/Description for More Views

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu

• What are YouTube tags and why they are so important
• How to come up with YouTube tags and optimize them
• How to Tag YouTube and Add Title, Description
• How to Improve YouTube video Metadata: Tags, Title, Description
• Tips for Tagging YouTube and Writing Title, Description

---

Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

• Build on what you learned in your keyword research and use high traffic keywords as tags
• Use as many tags as possible, but without being spammy
• Build related playlists using particular tags
• Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
• Put the most important tags first
• Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

• Step 1. The first thing you need to do is to sign in to your YouTube account .
• Step 2. Then click the Upload button that’s found on the top right corner of the window.

• Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

• Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

• Step 1. Log into your YouTube account
• Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

• Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

• Research your keywords and include high traffic keywords at the start of the title
• Keep titles under 70 characters
• Branding, episode number, and other non-essential info should be at the end of the title
• Review your YouTube titles from time to time and update with new keywords as search trends change
• Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

• Make the first sentence or two compelling and captivating to get people to click
• Research the best YouTube keywords to use to ensure your video is correctly indexed
• At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
• If your video is long, consider placing time codes in your description to help users jump to their areas of interest
• Add links to products showcased, your social channels, or website as you wish
• Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

• 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

• 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

• 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu

• What are YouTube tags and why they are so important
• How to come up with YouTube tags and optimize them
• How to Tag YouTube and Add Title, Description
• How to Improve YouTube video Metadata: Tags, Title, Description
• Tips for Tagging YouTube and Writing Title, Description

---

Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

• Build on what you learned in your keyword research and use high traffic keywords as tags
• Use as many tags as possible, but without being spammy
• Build related playlists using particular tags
• Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
• Put the most important tags first
• Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

• Step 1. The first thing you need to do is to sign in to your YouTube account .
• Step 2. Then click the Upload button that’s found on the top right corner of the window.

• Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

• Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

• Step 1. Log into your YouTube account
• Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

• Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

• Research your keywords and include high traffic keywords at the start of the title
• Keep titles under 70 characters
• Branding, episode number, and other non-essential info should be at the end of the title
• Review your YouTube titles from time to time and update with new keywords as search trends change
• Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

• Make the first sentence or two compelling and captivating to get people to click
• Research the best YouTube keywords to use to ensure your video is correctly indexed
• At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
• If your video is long, consider placing time codes in your description to help users jump to their areas of interest
• Add links to products showcased, your social channels, or website as you wish
• Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

• 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

• 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

• 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu

• What are YouTube tags and why they are so important
• How to come up with YouTube tags and optimize them
• How to Tag YouTube and Add Title, Description
• How to Improve YouTube video Metadata: Tags, Title, Description
• Tips for Tagging YouTube and Writing Title, Description

---

Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

• Build on what you learned in your keyword research and use high traffic keywords as tags
• Use as many tags as possible, but without being spammy
• Build related playlists using particular tags
• Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
• Put the most important tags first
• Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

• Step 1. The first thing you need to do is to sign in to your YouTube account .
• Step 2. Then click the Upload button that’s found on the top right corner of the window.

• Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

• Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

• Step 1. Log into your YouTube account
• Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

• Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

• Research your keywords and include high traffic keywords at the start of the title
• Keep titles under 70 characters
• Branding, episode number, and other non-essential info should be at the end of the title
• Review your YouTube titles from time to time and update with new keywords as search trends change
• Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

• Make the first sentence or two compelling and captivating to get people to click
• Research the best YouTube keywords to use to ensure your video is correctly indexed
• At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
• If your video is long, consider placing time codes in your description to help users jump to their areas of interest
• Add links to products showcased, your social channels, or website as you wish
• Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

• 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

• 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

• 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu

• What are YouTube tags and why they are so important
• How to come up with YouTube tags and optimize them
• How to Tag YouTube and Add Title, Description
• How to Improve YouTube video Metadata: Tags, Title, Description
• Tips for Tagging YouTube and Writing Title, Description

---

Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

• Build on what you learned in your keyword research and use high traffic keywords as tags
• Use as many tags as possible, but without being spammy
• Build related playlists using particular tags
• Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
• Put the most important tags first
• Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

• Step 1. The first thing you need to do is to sign in to your YouTube account .
• Step 2. Then click the Upload button that’s found on the top right corner of the window.

• Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

• Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

• Step 1. Log into your YouTube account
• Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

• Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

• Research your keywords and include high traffic keywords at the start of the title
• Keep titles under 70 characters
• Branding, episode number, and other non-essential info should be at the end of the title
• Review your YouTube titles from time to time and update with new keywords as search trends change
• Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

• Make the first sentence or two compelling and captivating to get people to click
• Research the best YouTube keywords to use to ensure your video is correctly indexed
• At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
• If your video is long, consider placing time codes in your description to help users jump to their areas of interest
• Add links to products showcased, your social channels, or website as you wish
• Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

• 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

• 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

• 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Unlocking Youtube’s Potential with Personalized Plays

How to Create a Playlist on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Want to watch the missed-out episodes of your favorite serial? As well know it irritates to find out every single episode on order? But why to worry when YouTube has a separate playlist on your famous tv-series. Want to watch new trending music of 2020? YouTube has a playlist for it. Missing comedy videos from the favorite show on TV? YouTube has a playlist on it. Need to know different ideas about marketing on improving your brand? Yes, you got my point. There is a playlist on YouTube for that as well.

Although it isn’t the latest one on the Internet, it is still the unbeatable application that brings everything in a single screen from trending tunes, entertaining videos, industry backgrounds, and the latest news to your notice that happens every second. Especially if you are an individual with a marketing background or a brand developer, YouTube playlists can do a lot from its side? Need to know what are its benefits and how to create a playlist on YouTube? You are in the right spot.

• Part 1: What is a YouTube Playlist?
• Part 2: YouTube Channel vs. YouTube Playlist
• Part 3: Benefits of Creating a playlist on YouTube
• Part 4: How to Make a YouTube Playlist?
• Part 5: Tips to Improve Your Video SEO

What is a YouTube Playlist?

Irritated from surfing over the Internet for videos related to your concept or topic you are searching for? Else are you a party-hard person who needs continuously playing of fantastic music to keeping the fun going? YouTube playlists are the better option: a collection of videos that keep playing in order, sequentially, and play one after another automatically unless you change it manually.

It is closely related to the music playlists like the ones we find in Spotify and Apple music. Different playlists on YouTube are available in all genres, like entertainment, fun, relaxation, thrilling, and educational niches. Do you have a monotonous routine at the office? Let’s play something crazy and fun-filled like the comedy series or bloopers? Need some workout ideas? Check out the compilation of different custom fitness workouts as a playlist on YouTube. Whatever you want, you can find everything in YouTube playlists.

It is a fantastic app that can do wonders that one could think. Besides being used for the fun-filled purposes, they are content curation tools that can be used by marketers as a platform to attract customers and engage with them with various product videos under a single roof called playlists.

If you are a tricky person who has a changing mindset and different mood-offs, you can create your playlists that combine all your favorite videos from varied niches.

Difference between a Channel and a Playlist on YouTube

There are times where one gets confused with the YouTube channels and playlists. While some say they are similar, the fact is both are different. A person with a specific name creates a channel, and it is the place where the person posts all the videos or uploads them for his/her subscribers to get likes and more audience.

But YouTube playlists are auto-generated contents that consist of videos from different channels but with the same content concept. For example, a PewDiePie channel will have his uploaded videos. Still, PewDiePie playlists will have all his videos and the ones similar to his stream but off the channel. Likewise, self-created playlists will have videos that you have saved to see them later or often.

What are the benefits of a playlist on YouTube?

There are various YouTube and video creators who have undervalued playlists’ importance, and hence the hidden benefits are often off-screen. So, we have listed the top 5 reasons why YouTube playlists are essential and how a YouTuber can benefit from playlists.

1. YouTube playlists help you organize videos in order

YouTube these days appears scattered with numerous information where some are important at the critical instances of time. You also have some playlists that are the effective ones grouped based on a common theme. Suppose your company focuses on selling musical equipment. In that case, you can make separate playlists for a guitar or pianos so that viewers can come across different equipment styles, available variants allowing them to navigate through various parts in your channel. Alongside this, you can tell your viewers what the YouTube channel or the organization is all about at first glance as the first impression is the best expression!

2. Increase the rank of your video

If your video gets added to a playlist, there are high chances for it to be in the YouTube watchlist even it is less popular but related to the ones that the audience prefers. In turn, this act raises your video’s rank as the “total watch time” is a vital factor that drives your video to the highly ranked video list.

3. Playlists account to discoverability and improve visibility on search engines

Apart from being enlisted as single videos, individual videos indexed in playlists get opportunities to appear on the search engines based on the keywords. Playlists are bread slices packed with jam as keywords providing likelihood to emerge on multiple times. But to catch the gain of this method, one has to enrich the video with an outstanding keyword, titles, or description and optimize the video with remarkable SEO techniques.

4. Get more views

When your video comes under a theme and is categorized, the YouTube algorithm places it over with the other related to each other. The next time, your video will appear on the right sidebar below the “related videos.” As the video plays automatically, one after the other, the number of views increases. “Amazing playlists can make viewers watch it longer!”

5. Playlists are best for video SEO

Such playlists can boost and help one to reach your YouTube channel. Especially when it comes to educators or artists, they provide value and save time. Playlists get ranked for keywords that help your audience in reaching you on YouTube.

How to Make a YouTube Playlist?

Surprised to know that a simple playlist has handy benefits that you weren’t aware of still now? Are you excited and eager to create your playlists on YouTube? Here is a step-by-step guide that will guide you on how to make a playlist on YouTube.

1. Open your channel page on YouTube

To start with, open your YouTube channel page and tap the “Customize Channel” button.

2. Create your YouTube playlist

Now, find or select the video you wish to add to the playlist. To save it, click on the “Plus” icon. You can click on “Watch later” that will add the video to your already created playlist from the drop-down.

3. Give the playlist a name

Name your new YouTube playlist and make sure it fulfills the criteria of a maximum of 150 characters. Specify the privacy level and make it to the public so that anyone can view it. Once satisfied, tap the “Create” option.

4. Your YouTube playlist is now live

You have successfully made the playlist and added the video to find by clicking on the “Library” option.

Tips to Improve Your Video SEO

As said before, to improve your video playlist and bring it to rank, optimizing your playlists with SEO is mandatory.

1. Make use of appealing titles and depiction

While many viewers don’t prefer reading through the entire description, the title and the Metadata are the major factors that attract viewers at first glance. Hence, pay attention and spend time to build and craft an appealing title. Give importance to the thumbnail image and ensure that it is engaging.

2. Concentrate on keywords

Surf through the various playlists and find keywords used in popular videos related to your niche. Remember, keywords can be included in your titles and increase the chances of increasing the ranking of the video.

3. Prefer the optimal video hosting platform

Set a goal and choose a wise video hosting platform to gain traffic and generate new leads. Before deciding with the right one, consider making trails or find a review from the Internet.

Conclusion

So, now you know every nook and corner on the answers to how to make YouTube playlists and create them through a simple guide yourself. Besides using it for product marketing or brand deliverance, you can use it to make your YouTube channel a popular one. Yes, do you have a collection of videos to showcase the world? Upload them on YouTube as a playlist and optimize it with SEO tips discussed today. Maybe it is an ASMR video or a vlogging one. It can help in reaching your YouTube target audience for sure!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Want to watch the missed-out episodes of your favorite serial? As well know it irritates to find out every single episode on order? But why to worry when YouTube has a separate playlist on your famous tv-series. Want to watch new trending music of 2020? YouTube has a playlist for it. Missing comedy videos from the favorite show on TV? YouTube has a playlist on it. Need to know different ideas about marketing on improving your brand? Yes, you got my point. There is a playlist on YouTube for that as well.

Although it isn’t the latest one on the Internet, it is still the unbeatable application that brings everything in a single screen from trending tunes, entertaining videos, industry backgrounds, and the latest news to your notice that happens every second. Especially if you are an individual with a marketing background or a brand developer, YouTube playlists can do a lot from its side? Need to know what are its benefits and how to create a playlist on YouTube? You are in the right spot.

• Part 1: What is a YouTube Playlist?
• Part 2: YouTube Channel vs. YouTube Playlist
• Part 3: Benefits of Creating a playlist on YouTube
• Part 4: How to Make a YouTube Playlist?
• Part 5: Tips to Improve Your Video SEO

What is a YouTube Playlist?

Irritated from surfing over the Internet for videos related to your concept or topic you are searching for? Else are you a party-hard person who needs continuously playing of fantastic music to keeping the fun going? YouTube playlists are the better option: a collection of videos that keep playing in order, sequentially, and play one after another automatically unless you change it manually.

It is closely related to the music playlists like the ones we find in Spotify and Apple music. Different playlists on YouTube are available in all genres, like entertainment, fun, relaxation, thrilling, and educational niches. Do you have a monotonous routine at the office? Let’s play something crazy and fun-filled like the comedy series or bloopers? Need some workout ideas? Check out the compilation of different custom fitness workouts as a playlist on YouTube. Whatever you want, you can find everything in YouTube playlists.

It is a fantastic app that can do wonders that one could think. Besides being used for the fun-filled purposes, they are content curation tools that can be used by marketers as a platform to attract customers and engage with them with various product videos under a single roof called playlists.

If you are a tricky person who has a changing mindset and different mood-offs, you can create your playlists that combine all your favorite videos from varied niches.

Difference between a Channel and a Playlist on YouTube

There are times where one gets confused with the YouTube channels and playlists. While some say they are similar, the fact is both are different. A person with a specific name creates a channel, and it is the place where the person posts all the videos or uploads them for his/her subscribers to get likes and more audience.

But YouTube playlists are auto-generated contents that consist of videos from different channels but with the same content concept. For example, a PewDiePie channel will have his uploaded videos. Still, PewDiePie playlists will have all his videos and the ones similar to his stream but off the channel. Likewise, self-created playlists will have videos that you have saved to see them later or often.

What are the benefits of a playlist on YouTube?

There are various YouTube and video creators who have undervalued playlists’ importance, and hence the hidden benefits are often off-screen. So, we have listed the top 5 reasons why YouTube playlists are essential and how a YouTuber can benefit from playlists.

1. YouTube playlists help you organize videos in order

YouTube these days appears scattered with numerous information where some are important at the critical instances of time. You also have some playlists that are the effective ones grouped based on a common theme. Suppose your company focuses on selling musical equipment. In that case, you can make separate playlists for a guitar or pianos so that viewers can come across different equipment styles, available variants allowing them to navigate through various parts in your channel. Alongside this, you can tell your viewers what the YouTube channel or the organization is all about at first glance as the first impression is the best expression!

2. Increase the rank of your video

If your video gets added to a playlist, there are high chances for it to be in the YouTube watchlist even it is less popular but related to the ones that the audience prefers. In turn, this act raises your video’s rank as the “total watch time” is a vital factor that drives your video to the highly ranked video list.

3. Playlists account to discoverability and improve visibility on search engines

Apart from being enlisted as single videos, individual videos indexed in playlists get opportunities to appear on the search engines based on the keywords. Playlists are bread slices packed with jam as keywords providing likelihood to emerge on multiple times. But to catch the gain of this method, one has to enrich the video with an outstanding keyword, titles, or description and optimize the video with remarkable SEO techniques.

4. Get more views

When your video comes under a theme and is categorized, the YouTube algorithm places it over with the other related to each other. The next time, your video will appear on the right sidebar below the “related videos.” As the video plays automatically, one after the other, the number of views increases. “Amazing playlists can make viewers watch it longer!”

5. Playlists are best for video SEO

Such playlists can boost and help one to reach your YouTube channel. Especially when it comes to educators or artists, they provide value and save time. Playlists get ranked for keywords that help your audience in reaching you on YouTube.

How to Make a YouTube Playlist?

Surprised to know that a simple playlist has handy benefits that you weren’t aware of still now? Are you excited and eager to create your playlists on YouTube? Here is a step-by-step guide that will guide you on how to make a playlist on YouTube.

1. Open your channel page on YouTube

To start with, open your YouTube channel page and tap the “Customize Channel” button.

2. Create your YouTube playlist

Now, find or select the video you wish to add to the playlist. To save it, click on the “Plus” icon. You can click on “Watch later” that will add the video to your already created playlist from the drop-down.

3. Give the playlist a name

Name your new YouTube playlist and make sure it fulfills the criteria of a maximum of 150 characters. Specify the privacy level and make it to the public so that anyone can view it. Once satisfied, tap the “Create” option.

4. Your YouTube playlist is now live

You have successfully made the playlist and added the video to find by clicking on the “Library” option.

Tips to Improve Your Video SEO

As said before, to improve your video playlist and bring it to rank, optimizing your playlists with SEO is mandatory.

1. Make use of appealing titles and depiction

While many viewers don’t prefer reading through the entire description, the title and the Metadata are the major factors that attract viewers at first glance. Hence, pay attention and spend time to build and craft an appealing title. Give importance to the thumbnail image and ensure that it is engaging.

2. Concentrate on keywords

Surf through the various playlists and find keywords used in popular videos related to your niche. Remember, keywords can be included in your titles and increase the chances of increasing the ranking of the video.

3. Prefer the optimal video hosting platform

Set a goal and choose a wise video hosting platform to gain traffic and generate new leads. Before deciding with the right one, consider making trails or find a review from the Internet.

Conclusion

So, now you know every nook and corner on the answers to how to make YouTube playlists and create them through a simple guide yourself. Besides using it for product marketing or brand deliverance, you can use it to make your YouTube channel a popular one. Yes, do you have a collection of videos to showcase the world? Upload them on YouTube as a playlist and optimize it with SEO tips discussed today. Maybe it is an ASMR video or a vlogging one. It can help in reaching your YouTube target audience for sure!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Want to watch the missed-out episodes of your favorite serial? As well know it irritates to find out every single episode on order? But why to worry when YouTube has a separate playlist on your famous tv-series. Want to watch new trending music of 2020? YouTube has a playlist for it. Missing comedy videos from the favorite show on TV? YouTube has a playlist on it. Need to know different ideas about marketing on improving your brand? Yes, you got my point. There is a playlist on YouTube for that as well.

Although it isn’t the latest one on the Internet, it is still the unbeatable application that brings everything in a single screen from trending tunes, entertaining videos, industry backgrounds, and the latest news to your notice that happens every second. Especially if you are an individual with a marketing background or a brand developer, YouTube playlists can do a lot from its side? Need to know what are its benefits and how to create a playlist on YouTube? You are in the right spot.

• Part 1: What is a YouTube Playlist?
• Part 2: YouTube Channel vs. YouTube Playlist
• Part 3: Benefits of Creating a playlist on YouTube
• Part 4: How to Make a YouTube Playlist?
• Part 5: Tips to Improve Your Video SEO

What is a YouTube Playlist?

Irritated from surfing over the Internet for videos related to your concept or topic you are searching for? Else are you a party-hard person who needs continuously playing of fantastic music to keeping the fun going? YouTube playlists are the better option: a collection of videos that keep playing in order, sequentially, and play one after another automatically unless you change it manually.

It is closely related to the music playlists like the ones we find in Spotify and Apple music. Different playlists on YouTube are available in all genres, like entertainment, fun, relaxation, thrilling, and educational niches. Do you have a monotonous routine at the office? Let’s play something crazy and fun-filled like the comedy series or bloopers? Need some workout ideas? Check out the compilation of different custom fitness workouts as a playlist on YouTube. Whatever you want, you can find everything in YouTube playlists.

It is a fantastic app that can do wonders that one could think. Besides being used for the fun-filled purposes, they are content curation tools that can be used by marketers as a platform to attract customers and engage with them with various product videos under a single roof called playlists.

If you are a tricky person who has a changing mindset and different mood-offs, you can create your playlists that combine all your favorite videos from varied niches.

Difference between a Channel and a Playlist on YouTube

There are times where one gets confused with the YouTube channels and playlists. While some say they are similar, the fact is both are different. A person with a specific name creates a channel, and it is the place where the person posts all the videos or uploads them for his/her subscribers to get likes and more audience.

But YouTube playlists are auto-generated contents that consist of videos from different channels but with the same content concept. For example, a PewDiePie channel will have his uploaded videos. Still, PewDiePie playlists will have all his videos and the ones similar to his stream but off the channel. Likewise, self-created playlists will have videos that you have saved to see them later or often.

What are the benefits of a playlist on YouTube?

There are various YouTube and video creators who have undervalued playlists’ importance, and hence the hidden benefits are often off-screen. So, we have listed the top 5 reasons why YouTube playlists are essential and how a YouTuber can benefit from playlists.

1. YouTube playlists help you organize videos in order

YouTube these days appears scattered with numerous information where some are important at the critical instances of time. You also have some playlists that are the effective ones grouped based on a common theme. Suppose your company focuses on selling musical equipment. In that case, you can make separate playlists for a guitar or pianos so that viewers can come across different equipment styles, available variants allowing them to navigate through various parts in your channel. Alongside this, you can tell your viewers what the YouTube channel or the organization is all about at first glance as the first impression is the best expression!

2. Increase the rank of your video

If your video gets added to a playlist, there are high chances for it to be in the YouTube watchlist even it is less popular but related to the ones that the audience prefers. In turn, this act raises your video’s rank as the “total watch time” is a vital factor that drives your video to the highly ranked video list.

3. Playlists account to discoverability and improve visibility on search engines

Apart from being enlisted as single videos, individual videos indexed in playlists get opportunities to appear on the search engines based on the keywords. Playlists are bread slices packed with jam as keywords providing likelihood to emerge on multiple times. But to catch the gain of this method, one has to enrich the video with an outstanding keyword, titles, or description and optimize the video with remarkable SEO techniques.

4. Get more views

When your video comes under a theme and is categorized, the YouTube algorithm places it over with the other related to each other. The next time, your video will appear on the right sidebar below the “related videos.” As the video plays automatically, one after the other, the number of views increases. “Amazing playlists can make viewers watch it longer!”

5. Playlists are best for video SEO

Such playlists can boost and help one to reach your YouTube channel. Especially when it comes to educators or artists, they provide value and save time. Playlists get ranked for keywords that help your audience in reaching you on YouTube.

How to Make a YouTube Playlist?

Surprised to know that a simple playlist has handy benefits that you weren’t aware of still now? Are you excited and eager to create your playlists on YouTube? Here is a step-by-step guide that will guide you on how to make a playlist on YouTube.

1. Open your channel page on YouTube

To start with, open your YouTube channel page and tap the “Customize Channel” button.

2. Create your YouTube playlist

Now, find or select the video you wish to add to the playlist. To save it, click on the “Plus” icon. You can click on “Watch later” that will add the video to your already created playlist from the drop-down.

3. Give the playlist a name

Name your new YouTube playlist and make sure it fulfills the criteria of a maximum of 150 characters. Specify the privacy level and make it to the public so that anyone can view it. Once satisfied, tap the “Create” option.

4. Your YouTube playlist is now live

You have successfully made the playlist and added the video to find by clicking on the “Library” option.

Tips to Improve Your Video SEO

As said before, to improve your video playlist and bring it to rank, optimizing your playlists with SEO is mandatory.

1. Make use of appealing titles and depiction

While many viewers don’t prefer reading through the entire description, the title and the Metadata are the major factors that attract viewers at first glance. Hence, pay attention and spend time to build and craft an appealing title. Give importance to the thumbnail image and ensure that it is engaging.

2. Concentrate on keywords

Surf through the various playlists and find keywords used in popular videos related to your niche. Remember, keywords can be included in your titles and increase the chances of increasing the ranking of the video.

3. Prefer the optimal video hosting platform

Set a goal and choose a wise video hosting platform to gain traffic and generate new leads. Before deciding with the right one, consider making trails or find a review from the Internet.

Conclusion

So, now you know every nook and corner on the answers to how to make YouTube playlists and create them through a simple guide yourself. Besides using it for product marketing or brand deliverance, you can use it to make your YouTube channel a popular one. Yes, do you have a collection of videos to showcase the world? Upload them on YouTube as a playlist and optimize it with SEO tips discussed today. Maybe it is an ASMR video or a vlogging one. It can help in reaching your YouTube target audience for sure!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Want to watch the missed-out episodes of your favorite serial? As well know it irritates to find out every single episode on order? But why to worry when YouTube has a separate playlist on your famous tv-series. Want to watch new trending music of 2020? YouTube has a playlist for it. Missing comedy videos from the favorite show on TV? YouTube has a playlist on it. Need to know different ideas about marketing on improving your brand? Yes, you got my point. There is a playlist on YouTube for that as well.

Although it isn’t the latest one on the Internet, it is still the unbeatable application that brings everything in a single screen from trending tunes, entertaining videos, industry backgrounds, and the latest news to your notice that happens every second. Especially if you are an individual with a marketing background or a brand developer, YouTube playlists can do a lot from its side? Need to know what are its benefits and how to create a playlist on YouTube? You are in the right spot.

• Part 1: What is a YouTube Playlist?
• Part 2: YouTube Channel vs. YouTube Playlist
• Part 3: Benefits of Creating a playlist on YouTube
• Part 4: How to Make a YouTube Playlist?
• Part 5: Tips to Improve Your Video SEO

What is a YouTube Playlist?

Irritated from surfing over the Internet for videos related to your concept or topic you are searching for? Else are you a party-hard person who needs continuously playing of fantastic music to keeping the fun going? YouTube playlists are the better option: a collection of videos that keep playing in order, sequentially, and play one after another automatically unless you change it manually.

It is closely related to the music playlists like the ones we find in Spotify and Apple music. Different playlists on YouTube are available in all genres, like entertainment, fun, relaxation, thrilling, and educational niches. Do you have a monotonous routine at the office? Let’s play something crazy and fun-filled like the comedy series or bloopers? Need some workout ideas? Check out the compilation of different custom fitness workouts as a playlist on YouTube. Whatever you want, you can find everything in YouTube playlists.

It is a fantastic app that can do wonders that one could think. Besides being used for the fun-filled purposes, they are content curation tools that can be used by marketers as a platform to attract customers and engage with them with various product videos under a single roof called playlists.

If you are a tricky person who has a changing mindset and different mood-offs, you can create your playlists that combine all your favorite videos from varied niches.

Difference between a Channel and a Playlist on YouTube

There are times where one gets confused with the YouTube channels and playlists. While some say they are similar, the fact is both are different. A person with a specific name creates a channel, and it is the place where the person posts all the videos or uploads them for his/her subscribers to get likes and more audience.

But YouTube playlists are auto-generated contents that consist of videos from different channels but with the same content concept. For example, a PewDiePie channel will have his uploaded videos. Still, PewDiePie playlists will have all his videos and the ones similar to his stream but off the channel. Likewise, self-created playlists will have videos that you have saved to see them later or often.

What are the benefits of a playlist on YouTube?

There are various YouTube and video creators who have undervalued playlists’ importance, and hence the hidden benefits are often off-screen. So, we have listed the top 5 reasons why YouTube playlists are essential and how a YouTuber can benefit from playlists.

1. YouTube playlists help you organize videos in order

YouTube these days appears scattered with numerous information where some are important at the critical instances of time. You also have some playlists that are the effective ones grouped based on a common theme. Suppose your company focuses on selling musical equipment. In that case, you can make separate playlists for a guitar or pianos so that viewers can come across different equipment styles, available variants allowing them to navigate through various parts in your channel. Alongside this, you can tell your viewers what the YouTube channel or the organization is all about at first glance as the first impression is the best expression!

2. Increase the rank of your video

If your video gets added to a playlist, there are high chances for it to be in the YouTube watchlist even it is less popular but related to the ones that the audience prefers. In turn, this act raises your video’s rank as the “total watch time” is a vital factor that drives your video to the highly ranked video list.

3. Playlists account to discoverability and improve visibility on search engines

Apart from being enlisted as single videos, individual videos indexed in playlists get opportunities to appear on the search engines based on the keywords. Playlists are bread slices packed with jam as keywords providing likelihood to emerge on multiple times. But to catch the gain of this method, one has to enrich the video with an outstanding keyword, titles, or description and optimize the video with remarkable SEO techniques.

4. Get more views

When your video comes under a theme and is categorized, the YouTube algorithm places it over with the other related to each other. The next time, your video will appear on the right sidebar below the “related videos.” As the video plays automatically, one after the other, the number of views increases. “Amazing playlists can make viewers watch it longer!”

5. Playlists are best for video SEO

Such playlists can boost and help one to reach your YouTube channel. Especially when it comes to educators or artists, they provide value and save time. Playlists get ranked for keywords that help your audience in reaching you on YouTube.

How to Make a YouTube Playlist?

Surprised to know that a simple playlist has handy benefits that you weren’t aware of still now? Are you excited and eager to create your playlists on YouTube? Here is a step-by-step guide that will guide you on how to make a playlist on YouTube.

1. Open your channel page on YouTube

To start with, open your YouTube channel page and tap the “Customize Channel” button.

2. Create your YouTube playlist

Now, find or select the video you wish to add to the playlist. To save it, click on the “Plus” icon. You can click on “Watch later” that will add the video to your already created playlist from the drop-down.

3. Give the playlist a name

Name your new YouTube playlist and make sure it fulfills the criteria of a maximum of 150 characters. Specify the privacy level and make it to the public so that anyone can view it. Once satisfied, tap the “Create” option.

4. Your YouTube playlist is now live

You have successfully made the playlist and added the video to find by clicking on the “Library” option.

Tips to Improve Your Video SEO

As said before, to improve your video playlist and bring it to rank, optimizing your playlists with SEO is mandatory.

1. Make use of appealing titles and depiction

While many viewers don’t prefer reading through the entire description, the title and the Metadata are the major factors that attract viewers at first glance. Hence, pay attention and spend time to build and craft an appealing title. Give importance to the thumbnail image and ensure that it is engaging.

2. Concentrate on keywords

Surf through the various playlists and find keywords used in popular videos related to your niche. Remember, keywords can be included in your titles and increase the chances of increasing the ranking of the video.

3. Prefer the optimal video hosting platform

Set a goal and choose a wise video hosting platform to gain traffic and generate new leads. Before deciding with the right one, consider making trails or find a review from the Internet.

Conclusion

So, now you know every nook and corner on the answers to how to make YouTube playlists and create them through a simple guide yourself. Besides using it for product marketing or brand deliverance, you can use it to make your YouTube channel a popular one. Yes, do you have a collection of videos to showcase the world? Upload them on YouTube as a playlist and optimize it with SEO tips discussed today. Maybe it is an ASMR video or a vlogging one. It can help in reaching your YouTube target audience for sure!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett