Top 12 Tactics for Amplifying Your YouTube Traffic

12 Proven Ways to Increase YouTube Views

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you want to increase YouTube views on your channel, it’s very important that you follow some of these tips which prove effective for other YouTubers on a daily basis (more interested in subscribers than views? Click here ). There are plenty of simple and completely free ways that you can gain more YouTube views and consistently see more traffic on every video that you produce.

Here are the top 12 ways that you can increase YouTube views on your videos:

1. Put Your Videos in YouTube Playlists
2. Create Custom YouTube Thumbnails
3. Be a Part of the Community
4. Tackle the Latest YouTube Trends
5. Optimizing Your Content for Keywords
6. Use Keywords in Your Video File Names
7. Write Titles That Are Click-Worthy
8. Use Lots of Tags
9. Write a Thorough Description for Every Piece of Content
10. Learn from the Success of Your Best Performing Videos
11. Embed Videos in Your Blog/Website
12. Share Your Videos on Social Media

1. Put Your Videos in YouTube Playlists

YouTube playlists are an excellent way to chain together your video content and organize your channel, which will both translate into more views.

A quality playlist groups together several videos that are in some way similar. Think about the different ways you could sort your videos – by topic, by type, etc. – and make as many playlists as you can come up with. You can even reuse the same videos on multiple playlists where it makes sense. After you’re done, viewers who want to see all of you Call of Duty Let’s Plays or all of your makeup pallet reviews will be able to find them easily and will spend much more time watching your videos.

By creating a themed playlist of videos that will play one after another you increase the chances of your viewers sticking around to watch multiple videos. Making playlists helps you direct traffic from your more popular videos to the ones that haven’t gotten as many views, and it also helps drive up your watch time. Watch time is an important metric for YouTube’s search engine. When you increase your watch time, you can rank higher in search results and even get more views on YouTube.

2. Create Custom YouTube Thumbnails

High-quality video thumbnails play a major role in getting views for your YouTube videos. Spending a bit of time in Photoshop or a free online program like Canva on custom thumbnails for every video will help to boost YouTube views and earn you more clicks.

By having specialty thumbnails you will also have another type of content that is indexed by search engines. Every video you post will be searchable by not only text (your description) and video searches, but by image searches as well.

For a list of YouTube thumbnail makers .

3. Be a Part of the Community

Regularly viewing videos from other channels within your genre, especially channels about the same size as yours, and taking the time to leave thoughtful comments can help to build your presence within the online community. Other creators will notice you as you become a regular viewer and this will lead to them going to your channel and watching your videos (without you having to ask!).

You might even be able to create opportunities to collaborate with other creators by first becoming a fan of theirs. Collaboration videos allow you to cross-promote your content and attract new viewers and subscribers.

4. Tackle the Latest YouTube Trends

New trends are important to jump on , especially when other YouTube creators are having success with videos on a particular set of trends. If there is a worldwide issue going on, a new and popular game, or a meme that everyone is making jokes about, you should consider making your own type of video related to that trend. Trending content almost always earns plenty of views because people search out content related to the trend they’re interested in. Covering a trend can bring in a whole new audience for your channel.

You can find trending topics to make videos on using Google Trends or by checking out the popular channels in your genre to see if there’s a trend they’re all jumping on. When you cover a trend, always try to bring in your own original spin to stand out from the multitude of other videos covering the same trend.

5. Optimizing your Content for Keywords

Every piece of content that you produce for YouTube needs to be appropriately optimized with keywords. This means writing a full description that includes your 3 most important keywords in your first 3 lines, including a large number of appropriate tags and using your most important keyword in your title.

Do some keyword research to figure out what viewers who might enjoy your video will be typing into the search bar. You can start by searching for the topic of your video (i.e. ‘iPhone X review) and seeing what kinds of words are used in the titles and descriptions of the highest-ranked videos (or check out these keyword tools ). You can even see the tags of other people’s videos using a free Chrome extension called VidIQ.

6. Use Keywords in your Video File Names

A commonly overlooked area for optimization is the file names of YouTube videos. Many YouTube creators simply have generic filenames for all of the videos that they upload on the platform, such as ‘youtubevideo54.mp4’. Saving your files with names like this is actually a huge missed opportunity.

Consider renaming your video file to reflect your keyword-optimized video title. Including keywords within your file names will make sure that even the file itself will be indexed properly in a Google video search. This is a very quick, easy, way to increase your search ranking and get more views on YouTube.

7. Write Titles that are Click-Worthy

A title on a YouTube video needs to work just as effectively as any other headline on the internet. You need to be able to capture the attention of your audience and generate excitement while still using important keywords and letting your viewers know exactly what your video is about. Mysterious clickbait titles only work for channels that are already big.

Having the ability to write excellent titles that also carry keyword information that is relevant to your niche will take practice. In order for a title to be click-worthy, it needs to demonstrate a clear benefit for the viewer. A ‘clear benefit’ might be a skill the viewer will learn or information they will gain. Creating a sense of urgency in the title will also help to attract more clicks, and that can be done by using words like ‘now’ or ‘today’.

8. Use Lots of Tags

Every YouTube user is limited to 426 characters for the total number of tags that they can include, and you should try to use as much of that space as you can. The more tags you use, the more potential searches YouTube might add your video to.

It’s important to have high converting tags that will generate a fair amount of viewership. By trying out a wide variety of tags related to your videos in the early days of your YouTube channel you will start to see which perform the best for you. You can then start making videos that target those tags in a more focused manner. As you start to do research into keywords and the types of tags that work best for your channel, you can eventually zero in on some of the best tags that you can use with all of your content moving forward.

9. Write a Thorough Description for Every Piece of Content

The description that you post alongside your video is often one of the greatest ways that you can index your video in search engine results. Video content is starting to gain an extensive amount of traction especially when it comes to the way that it’s indexed in Google’s video search engine results. In order for your YouTube video to rank well within the search engine results, you need to have a thorough description.

A thorough description means doing keyword research as well as using the maximum number of characters that you can for the description. The largest YouTube descriptions that you might see are around 900 words. That means plenty of opportunities to use keywords within the content and help index the page in search engine results. Google will index the entire description just as it would any other webpage content so including a full transcription of your video or a detailed description of the content that’s in your video will help you to capture a huge audience and increase your YouTube views.

10. Learn From the Success of Your Best Performing Videos

Checking the analytics of your channel regularly is important for creators both big and small. The analytics in your Creator Studio can tell you who’s watching your videos, which videos have the best watch time, and even which videos attract the newest subscribers.

When you know which videos are the most successful at getting people to subscribe, you can figure out why (perhaps it was the way you asked?) and replicate that method in your future videos. This will earn you more views over time because subscribers will watch more of your content.

You should also try to replicate the methods you used to get higher watch times in the videos that perform well in that regard. Improving your watch time will get you higher search engine rankings and more views.

11. Embed Videos in your Blog/Website

Starting your own personal blog or website and embedding your videos within text posts is a great way to get more views. Views gathered outside of YouTube count too, and creating a web page means that there’s one more way for people to find your content in their search results.

If you do not have a blog and do not want to start one, consider whether you can get your videos embedded on someone else’s website or blog. It’s easiest to ask a friend, but you could also try to reach out to a blogger in your niche who doesn’t have their own YouTube channel. Explain that having a video embedded in their post might be useful for their readers, and can help to boost their session time which will be good for their search engine rankings.

12. Share your Videos on Social Media

The YouTube community is quite a large one on its own but it doesn’t hurt to extend your social reach by starting social media pages for your YouTube channel as well. Having an official Twitter or Instagram that is connected to your YouTube account can really help you to share your videos with a wider audience and ensure that you can capture views from many different sources at once.

Social media accounts also help you hold your subscribers’ attention across multiple platforms. Make sure you’re providing some additional value on social media and not just posting links to your videos (i.e. behind the scenes photos).

Building up social media pages will give you plenty of new search engine results with indexed content as well.

Most successful YouTube creators also have links to their social media accounts all across their channel banner and they regularly share their videos as soon as they are posted over their social media accounts so that their followers share their video too.

You should sign up for every social media platform you can think of with your channel name, just so that nobody else can use it, but you only need to actively use the platforms that are relevant to your audience. For example, lifestyle YouTubers should be on Instagram but gamers don’t need to be.

These are all methods that anyone can use for free . Seeing improvements with your YouTube channel isn’t necessarily something that happens overnight but with dedicated work and marketing, you can start to see your channel grow. Consider using some of these strategies to increase YouTube views.

Also want to create an attractive YouTube video? Stay tuned and try Wondershare Filmora!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you want to increase YouTube views on your channel, it’s very important that you follow some of these tips which prove effective for other YouTubers on a daily basis (more interested in subscribers than views? Click here ). There are plenty of simple and completely free ways that you can gain more YouTube views and consistently see more traffic on every video that you produce.

Here are the top 12 ways that you can increase YouTube views on your videos:

1. Put Your Videos in YouTube Playlists
2. Create Custom YouTube Thumbnails
3. Be a Part of the Community
4. Tackle the Latest YouTube Trends
5. Optimizing Your Content for Keywords
6. Use Keywords in Your Video File Names
7. Write Titles That Are Click-Worthy
8. Use Lots of Tags
9. Write a Thorough Description for Every Piece of Content
10. Learn from the Success of Your Best Performing Videos
11. Embed Videos in Your Blog/Website
12. Share Your Videos on Social Media

1. Put Your Videos in YouTube Playlists

YouTube playlists are an excellent way to chain together your video content and organize your channel, which will both translate into more views.

A quality playlist groups together several videos that are in some way similar. Think about the different ways you could sort your videos – by topic, by type, etc. – and make as many playlists as you can come up with. You can even reuse the same videos on multiple playlists where it makes sense. After you’re done, viewers who want to see all of you Call of Duty Let’s Plays or all of your makeup pallet reviews will be able to find them easily and will spend much more time watching your videos.

By creating a themed playlist of videos that will play one after another you increase the chances of your viewers sticking around to watch multiple videos. Making playlists helps you direct traffic from your more popular videos to the ones that haven’t gotten as many views, and it also helps drive up your watch time. Watch time is an important metric for YouTube’s search engine. When you increase your watch time, you can rank higher in search results and even get more views on YouTube.

2. Create Custom YouTube Thumbnails

High-quality video thumbnails play a major role in getting views for your YouTube videos. Spending a bit of time in Photoshop or a free online program like Canva on custom thumbnails for every video will help to boost YouTube views and earn you more clicks.

By having specialty thumbnails you will also have another type of content that is indexed by search engines. Every video you post will be searchable by not only text (your description) and video searches, but by image searches as well.

For a list of YouTube thumbnail makers .

3. Be a Part of the Community

Regularly viewing videos from other channels within your genre, especially channels about the same size as yours, and taking the time to leave thoughtful comments can help to build your presence within the online community. Other creators will notice you as you become a regular viewer and this will lead to them going to your channel and watching your videos (without you having to ask!).

You might even be able to create opportunities to collaborate with other creators by first becoming a fan of theirs. Collaboration videos allow you to cross-promote your content and attract new viewers and subscribers.

4. Tackle the Latest YouTube Trends

New trends are important to jump on , especially when other YouTube creators are having success with videos on a particular set of trends. If there is a worldwide issue going on, a new and popular game, or a meme that everyone is making jokes about, you should consider making your own type of video related to that trend. Trending content almost always earns plenty of views because people search out content related to the trend they’re interested in. Covering a trend can bring in a whole new audience for your channel.

You can find trending topics to make videos on using Google Trends or by checking out the popular channels in your genre to see if there’s a trend they’re all jumping on. When you cover a trend, always try to bring in your own original spin to stand out from the multitude of other videos covering the same trend.

5. Optimizing your Content for Keywords

Every piece of content that you produce for YouTube needs to be appropriately optimized with keywords. This means writing a full description that includes your 3 most important keywords in your first 3 lines, including a large number of appropriate tags and using your most important keyword in your title.

Do some keyword research to figure out what viewers who might enjoy your video will be typing into the search bar. You can start by searching for the topic of your video (i.e. ‘iPhone X review) and seeing what kinds of words are used in the titles and descriptions of the highest-ranked videos (or check out these keyword tools ). You can even see the tags of other people’s videos using a free Chrome extension called VidIQ.

6. Use Keywords in your Video File Names

A commonly overlooked area for optimization is the file names of YouTube videos. Many YouTube creators simply have generic filenames for all of the videos that they upload on the platform, such as ‘youtubevideo54.mp4’. Saving your files with names like this is actually a huge missed opportunity.

Consider renaming your video file to reflect your keyword-optimized video title. Including keywords within your file names will make sure that even the file itself will be indexed properly in a Google video search. This is a very quick, easy, way to increase your search ranking and get more views on YouTube.

7. Write Titles that are Click-Worthy

A title on a YouTube video needs to work just as effectively as any other headline on the internet. You need to be able to capture the attention of your audience and generate excitement while still using important keywords and letting your viewers know exactly what your video is about. Mysterious clickbait titles only work for channels that are already big.

Having the ability to write excellent titles that also carry keyword information that is relevant to your niche will take practice. In order for a title to be click-worthy, it needs to demonstrate a clear benefit for the viewer. A ‘clear benefit’ might be a skill the viewer will learn or information they will gain. Creating a sense of urgency in the title will also help to attract more clicks, and that can be done by using words like ‘now’ or ‘today’.

8. Use Lots of Tags

Every YouTube user is limited to 426 characters for the total number of tags that they can include, and you should try to use as much of that space as you can. The more tags you use, the more potential searches YouTube might add your video to.

It’s important to have high converting tags that will generate a fair amount of viewership. By trying out a wide variety of tags related to your videos in the early days of your YouTube channel you will start to see which perform the best for you. You can then start making videos that target those tags in a more focused manner. As you start to do research into keywords and the types of tags that work best for your channel, you can eventually zero in on some of the best tags that you can use with all of your content moving forward.

9. Write a Thorough Description for Every Piece of Content

The description that you post alongside your video is often one of the greatest ways that you can index your video in search engine results. Video content is starting to gain an extensive amount of traction especially when it comes to the way that it’s indexed in Google’s video search engine results. In order for your YouTube video to rank well within the search engine results, you need to have a thorough description.

A thorough description means doing keyword research as well as using the maximum number of characters that you can for the description. The largest YouTube descriptions that you might see are around 900 words. That means plenty of opportunities to use keywords within the content and help index the page in search engine results. Google will index the entire description just as it would any other webpage content so including a full transcription of your video or a detailed description of the content that’s in your video will help you to capture a huge audience and increase your YouTube views.

10. Learn From the Success of Your Best Performing Videos

Checking the analytics of your channel regularly is important for creators both big and small. The analytics in your Creator Studio can tell you who’s watching your videos, which videos have the best watch time, and even which videos attract the newest subscribers.

When you know which videos are the most successful at getting people to subscribe, you can figure out why (perhaps it was the way you asked?) and replicate that method in your future videos. This will earn you more views over time because subscribers will watch more of your content.

You should also try to replicate the methods you used to get higher watch times in the videos that perform well in that regard. Improving your watch time will get you higher search engine rankings and more views.

11. Embed Videos in your Blog/Website

Starting your own personal blog or website and embedding your videos within text posts is a great way to get more views. Views gathered outside of YouTube count too, and creating a web page means that there’s one more way for people to find your content in their search results.

If you do not have a blog and do not want to start one, consider whether you can get your videos embedded on someone else’s website or blog. It’s easiest to ask a friend, but you could also try to reach out to a blogger in your niche who doesn’t have their own YouTube channel. Explain that having a video embedded in their post might be useful for their readers, and can help to boost their session time which will be good for their search engine rankings.

12. Share your Videos on Social Media

The YouTube community is quite a large one on its own but it doesn’t hurt to extend your social reach by starting social media pages for your YouTube channel as well. Having an official Twitter or Instagram that is connected to your YouTube account can really help you to share your videos with a wider audience and ensure that you can capture views from many different sources at once.

Social media accounts also help you hold your subscribers’ attention across multiple platforms. Make sure you’re providing some additional value on social media and not just posting links to your videos (i.e. behind the scenes photos).

Building up social media pages will give you plenty of new search engine results with indexed content as well.

Most successful YouTube creators also have links to their social media accounts all across their channel banner and they regularly share their videos as soon as they are posted over their social media accounts so that their followers share their video too.

You should sign up for every social media platform you can think of with your channel name, just so that nobody else can use it, but you only need to actively use the platforms that are relevant to your audience. For example, lifestyle YouTubers should be on Instagram but gamers don’t need to be.

These are all methods that anyone can use for free . Seeing improvements with your YouTube channel isn’t necessarily something that happens overnight but with dedicated work and marketing, you can start to see your channel grow. Consider using some of these strategies to increase YouTube views.

Also want to create an attractive YouTube video? Stay tuned and try Wondershare Filmora!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you want to increase YouTube views on your channel, it’s very important that you follow some of these tips which prove effective for other YouTubers on a daily basis (more interested in subscribers than views? Click here ). There are plenty of simple and completely free ways that you can gain more YouTube views and consistently see more traffic on every video that you produce.

Here are the top 12 ways that you can increase YouTube views on your videos:

1. Put Your Videos in YouTube Playlists
2. Create Custom YouTube Thumbnails
3. Be a Part of the Community
4. Tackle the Latest YouTube Trends
5. Optimizing Your Content for Keywords
6. Use Keywords in Your Video File Names
7. Write Titles That Are Click-Worthy
8. Use Lots of Tags
9. Write a Thorough Description for Every Piece of Content
10. Learn from the Success of Your Best Performing Videos
11. Embed Videos in Your Blog/Website
12. Share Your Videos on Social Media

1. Put Your Videos in YouTube Playlists

YouTube playlists are an excellent way to chain together your video content and organize your channel, which will both translate into more views.

A quality playlist groups together several videos that are in some way similar. Think about the different ways you could sort your videos – by topic, by type, etc. – and make as many playlists as you can come up with. You can even reuse the same videos on multiple playlists where it makes sense. After you’re done, viewers who want to see all of you Call of Duty Let’s Plays or all of your makeup pallet reviews will be able to find them easily and will spend much more time watching your videos.

By creating a themed playlist of videos that will play one after another you increase the chances of your viewers sticking around to watch multiple videos. Making playlists helps you direct traffic from your more popular videos to the ones that haven’t gotten as many views, and it also helps drive up your watch time. Watch time is an important metric for YouTube’s search engine. When you increase your watch time, you can rank higher in search results and even get more views on YouTube.

2. Create Custom YouTube Thumbnails

High-quality video thumbnails play a major role in getting views for your YouTube videos. Spending a bit of time in Photoshop or a free online program like Canva on custom thumbnails for every video will help to boost YouTube views and earn you more clicks.

By having specialty thumbnails you will also have another type of content that is indexed by search engines. Every video you post will be searchable by not only text (your description) and video searches, but by image searches as well.

For a list of YouTube thumbnail makers .

3. Be a Part of the Community

Regularly viewing videos from other channels within your genre, especially channels about the same size as yours, and taking the time to leave thoughtful comments can help to build your presence within the online community. Other creators will notice you as you become a regular viewer and this will lead to them going to your channel and watching your videos (without you having to ask!).

You might even be able to create opportunities to collaborate with other creators by first becoming a fan of theirs. Collaboration videos allow you to cross-promote your content and attract new viewers and subscribers.

4. Tackle the Latest YouTube Trends

New trends are important to jump on , especially when other YouTube creators are having success with videos on a particular set of trends. If there is a worldwide issue going on, a new and popular game, or a meme that everyone is making jokes about, you should consider making your own type of video related to that trend. Trending content almost always earns plenty of views because people search out content related to the trend they’re interested in. Covering a trend can bring in a whole new audience for your channel.

You can find trending topics to make videos on using Google Trends or by checking out the popular channels in your genre to see if there’s a trend they’re all jumping on. When you cover a trend, always try to bring in your own original spin to stand out from the multitude of other videos covering the same trend.

5. Optimizing your Content for Keywords

Every piece of content that you produce for YouTube needs to be appropriately optimized with keywords. This means writing a full description that includes your 3 most important keywords in your first 3 lines, including a large number of appropriate tags and using your most important keyword in your title.

Do some keyword research to figure out what viewers who might enjoy your video will be typing into the search bar. You can start by searching for the topic of your video (i.e. ‘iPhone X review) and seeing what kinds of words are used in the titles and descriptions of the highest-ranked videos (or check out these keyword tools ). You can even see the tags of other people’s videos using a free Chrome extension called VidIQ.

6. Use Keywords in your Video File Names

A commonly overlooked area for optimization is the file names of YouTube videos. Many YouTube creators simply have generic filenames for all of the videos that they upload on the platform, such as ‘youtubevideo54.mp4’. Saving your files with names like this is actually a huge missed opportunity.

Consider renaming your video file to reflect your keyword-optimized video title. Including keywords within your file names will make sure that even the file itself will be indexed properly in a Google video search. This is a very quick, easy, way to increase your search ranking and get more views on YouTube.

7. Write Titles that are Click-Worthy

A title on a YouTube video needs to work just as effectively as any other headline on the internet. You need to be able to capture the attention of your audience and generate excitement while still using important keywords and letting your viewers know exactly what your video is about. Mysterious clickbait titles only work for channels that are already big.

Having the ability to write excellent titles that also carry keyword information that is relevant to your niche will take practice. In order for a title to be click-worthy, it needs to demonstrate a clear benefit for the viewer. A ‘clear benefit’ might be a skill the viewer will learn or information they will gain. Creating a sense of urgency in the title will also help to attract more clicks, and that can be done by using words like ‘now’ or ‘today’.

8. Use Lots of Tags

Every YouTube user is limited to 426 characters for the total number of tags that they can include, and you should try to use as much of that space as you can. The more tags you use, the more potential searches YouTube might add your video to.

It’s important to have high converting tags that will generate a fair amount of viewership. By trying out a wide variety of tags related to your videos in the early days of your YouTube channel you will start to see which perform the best for you. You can then start making videos that target those tags in a more focused manner. As you start to do research into keywords and the types of tags that work best for your channel, you can eventually zero in on some of the best tags that you can use with all of your content moving forward.

9. Write a Thorough Description for Every Piece of Content

The description that you post alongside your video is often one of the greatest ways that you can index your video in search engine results. Video content is starting to gain an extensive amount of traction especially when it comes to the way that it’s indexed in Google’s video search engine results. In order for your YouTube video to rank well within the search engine results, you need to have a thorough description.

A thorough description means doing keyword research as well as using the maximum number of characters that you can for the description. The largest YouTube descriptions that you might see are around 900 words. That means plenty of opportunities to use keywords within the content and help index the page in search engine results. Google will index the entire description just as it would any other webpage content so including a full transcription of your video or a detailed description of the content that’s in your video will help you to capture a huge audience and increase your YouTube views.

10. Learn From the Success of Your Best Performing Videos

Checking the analytics of your channel regularly is important for creators both big and small. The analytics in your Creator Studio can tell you who’s watching your videos, which videos have the best watch time, and even which videos attract the newest subscribers.

When you know which videos are the most successful at getting people to subscribe, you can figure out why (perhaps it was the way you asked?) and replicate that method in your future videos. This will earn you more views over time because subscribers will watch more of your content.

You should also try to replicate the methods you used to get higher watch times in the videos that perform well in that regard. Improving your watch time will get you higher search engine rankings and more views.

11. Embed Videos in your Blog/Website

Starting your own personal blog or website and embedding your videos within text posts is a great way to get more views. Views gathered outside of YouTube count too, and creating a web page means that there’s one more way for people to find your content in their search results.

If you do not have a blog and do not want to start one, consider whether you can get your videos embedded on someone else’s website or blog. It’s easiest to ask a friend, but you could also try to reach out to a blogger in your niche who doesn’t have their own YouTube channel. Explain that having a video embedded in their post might be useful for their readers, and can help to boost their session time which will be good for their search engine rankings.

12. Share your Videos on Social Media

The YouTube community is quite a large one on its own but it doesn’t hurt to extend your social reach by starting social media pages for your YouTube channel as well. Having an official Twitter or Instagram that is connected to your YouTube account can really help you to share your videos with a wider audience and ensure that you can capture views from many different sources at once.

Social media accounts also help you hold your subscribers’ attention across multiple platforms. Make sure you’re providing some additional value on social media and not just posting links to your videos (i.e. behind the scenes photos).

Building up social media pages will give you plenty of new search engine results with indexed content as well.

Most successful YouTube creators also have links to their social media accounts all across their channel banner and they regularly share their videos as soon as they are posted over their social media accounts so that their followers share their video too.

You should sign up for every social media platform you can think of with your channel name, just so that nobody else can use it, but you only need to actively use the platforms that are relevant to your audience. For example, lifestyle YouTubers should be on Instagram but gamers don’t need to be.

These are all methods that anyone can use for free . Seeing improvements with your YouTube channel isn’t necessarily something that happens overnight but with dedicated work and marketing, you can start to see your channel grow. Consider using some of these strategies to increase YouTube views.

Also want to create an attractive YouTube video? Stay tuned and try Wondershare Filmora!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you want to increase YouTube views on your channel, it’s very important that you follow some of these tips which prove effective for other YouTubers on a daily basis (more interested in subscribers than views? Click here ). There are plenty of simple and completely free ways that you can gain more YouTube views and consistently see more traffic on every video that you produce.

Here are the top 12 ways that you can increase YouTube views on your videos:

1. Put Your Videos in YouTube Playlists
2. Create Custom YouTube Thumbnails
3. Be a Part of the Community
4. Tackle the Latest YouTube Trends
5. Optimizing Your Content for Keywords
6. Use Keywords in Your Video File Names
7. Write Titles That Are Click-Worthy
8. Use Lots of Tags
9. Write a Thorough Description for Every Piece of Content
10. Learn from the Success of Your Best Performing Videos
11. Embed Videos in Your Blog/Website
12. Share Your Videos on Social Media

1. Put Your Videos in YouTube Playlists

YouTube playlists are an excellent way to chain together your video content and organize your channel, which will both translate into more views.

A quality playlist groups together several videos that are in some way similar. Think about the different ways you could sort your videos – by topic, by type, etc. – and make as many playlists as you can come up with. You can even reuse the same videos on multiple playlists where it makes sense. After you’re done, viewers who want to see all of you Call of Duty Let’s Plays or all of your makeup pallet reviews will be able to find them easily and will spend much more time watching your videos.

By creating a themed playlist of videos that will play one after another you increase the chances of your viewers sticking around to watch multiple videos. Making playlists helps you direct traffic from your more popular videos to the ones that haven’t gotten as many views, and it also helps drive up your watch time. Watch time is an important metric for YouTube’s search engine. When you increase your watch time, you can rank higher in search results and even get more views on YouTube.

2. Create Custom YouTube Thumbnails

High-quality video thumbnails play a major role in getting views for your YouTube videos. Spending a bit of time in Photoshop or a free online program like Canva on custom thumbnails for every video will help to boost YouTube views and earn you more clicks.

By having specialty thumbnails you will also have another type of content that is indexed by search engines. Every video you post will be searchable by not only text (your description) and video searches, but by image searches as well.

For a list of YouTube thumbnail makers .

3. Be a Part of the Community

Regularly viewing videos from other channels within your genre, especially channels about the same size as yours, and taking the time to leave thoughtful comments can help to build your presence within the online community. Other creators will notice you as you become a regular viewer and this will lead to them going to your channel and watching your videos (without you having to ask!).

You might even be able to create opportunities to collaborate with other creators by first becoming a fan of theirs. Collaboration videos allow you to cross-promote your content and attract new viewers and subscribers.

4. Tackle the Latest YouTube Trends

New trends are important to jump on , especially when other YouTube creators are having success with videos on a particular set of trends. If there is a worldwide issue going on, a new and popular game, or a meme that everyone is making jokes about, you should consider making your own type of video related to that trend. Trending content almost always earns plenty of views because people search out content related to the trend they’re interested in. Covering a trend can bring in a whole new audience for your channel.

You can find trending topics to make videos on using Google Trends or by checking out the popular channels in your genre to see if there’s a trend they’re all jumping on. When you cover a trend, always try to bring in your own original spin to stand out from the multitude of other videos covering the same trend.

5. Optimizing your Content for Keywords

Every piece of content that you produce for YouTube needs to be appropriately optimized with keywords. This means writing a full description that includes your 3 most important keywords in your first 3 lines, including a large number of appropriate tags and using your most important keyword in your title.

Do some keyword research to figure out what viewers who might enjoy your video will be typing into the search bar. You can start by searching for the topic of your video (i.e. ‘iPhone X review) and seeing what kinds of words are used in the titles and descriptions of the highest-ranked videos (or check out these keyword tools ). You can even see the tags of other people’s videos using a free Chrome extension called VidIQ.

6. Use Keywords in your Video File Names

A commonly overlooked area for optimization is the file names of YouTube videos. Many YouTube creators simply have generic filenames for all of the videos that they upload on the platform, such as ‘youtubevideo54.mp4’. Saving your files with names like this is actually a huge missed opportunity.

Consider renaming your video file to reflect your keyword-optimized video title. Including keywords within your file names will make sure that even the file itself will be indexed properly in a Google video search. This is a very quick, easy, way to increase your search ranking and get more views on YouTube.

7. Write Titles that are Click-Worthy

A title on a YouTube video needs to work just as effectively as any other headline on the internet. You need to be able to capture the attention of your audience and generate excitement while still using important keywords and letting your viewers know exactly what your video is about. Mysterious clickbait titles only work for channels that are already big.

Having the ability to write excellent titles that also carry keyword information that is relevant to your niche will take practice. In order for a title to be click-worthy, it needs to demonstrate a clear benefit for the viewer. A ‘clear benefit’ might be a skill the viewer will learn or information they will gain. Creating a sense of urgency in the title will also help to attract more clicks, and that can be done by using words like ‘now’ or ‘today’.

8. Use Lots of Tags

Every YouTube user is limited to 426 characters for the total number of tags that they can include, and you should try to use as much of that space as you can. The more tags you use, the more potential searches YouTube might add your video to.

It’s important to have high converting tags that will generate a fair amount of viewership. By trying out a wide variety of tags related to your videos in the early days of your YouTube channel you will start to see which perform the best for you. You can then start making videos that target those tags in a more focused manner. As you start to do research into keywords and the types of tags that work best for your channel, you can eventually zero in on some of the best tags that you can use with all of your content moving forward.

9. Write a Thorough Description for Every Piece of Content

The description that you post alongside your video is often one of the greatest ways that you can index your video in search engine results. Video content is starting to gain an extensive amount of traction especially when it comes to the way that it’s indexed in Google’s video search engine results. In order for your YouTube video to rank well within the search engine results, you need to have a thorough description.

A thorough description means doing keyword research as well as using the maximum number of characters that you can for the description. The largest YouTube descriptions that you might see are around 900 words. That means plenty of opportunities to use keywords within the content and help index the page in search engine results. Google will index the entire description just as it would any other webpage content so including a full transcription of your video or a detailed description of the content that’s in your video will help you to capture a huge audience and increase your YouTube views.

10. Learn From the Success of Your Best Performing Videos

Checking the analytics of your channel regularly is important for creators both big and small. The analytics in your Creator Studio can tell you who’s watching your videos, which videos have the best watch time, and even which videos attract the newest subscribers.

When you know which videos are the most successful at getting people to subscribe, you can figure out why (perhaps it was the way you asked?) and replicate that method in your future videos. This will earn you more views over time because subscribers will watch more of your content.

You should also try to replicate the methods you used to get higher watch times in the videos that perform well in that regard. Improving your watch time will get you higher search engine rankings and more views.

11. Embed Videos in your Blog/Website

Starting your own personal blog or website and embedding your videos within text posts is a great way to get more views. Views gathered outside of YouTube count too, and creating a web page means that there’s one more way for people to find your content in their search results.

If you do not have a blog and do not want to start one, consider whether you can get your videos embedded on someone else’s website or blog. It’s easiest to ask a friend, but you could also try to reach out to a blogger in your niche who doesn’t have their own YouTube channel. Explain that having a video embedded in their post might be useful for their readers, and can help to boost their session time which will be good for their search engine rankings.

12. Share your Videos on Social Media

The YouTube community is quite a large one on its own but it doesn’t hurt to extend your social reach by starting social media pages for your YouTube channel as well. Having an official Twitter or Instagram that is connected to your YouTube account can really help you to share your videos with a wider audience and ensure that you can capture views from many different sources at once.

Social media accounts also help you hold your subscribers’ attention across multiple platforms. Make sure you’re providing some additional value on social media and not just posting links to your videos (i.e. behind the scenes photos).

Building up social media pages will give you plenty of new search engine results with indexed content as well.

Most successful YouTube creators also have links to their social media accounts all across their channel banner and they regularly share their videos as soon as they are posted over their social media accounts so that their followers share their video too.

You should sign up for every social media platform you can think of with your channel name, just so that nobody else can use it, but you only need to actively use the platforms that are relevant to your audience. For example, lifestyle YouTubers should be on Instagram but gamers don’t need to be.

These are all methods that anyone can use for free . Seeing improvements with your YouTube channel isn’t necessarily something that happens overnight but with dedicated work and marketing, you can start to see your channel grow. Consider using some of these strategies to increase YouTube views.

Also want to create an attractive YouTube video? Stay tuned and try Wondershare Filmora!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Filming Made Easy: Selecting the Right Audio Devices

YouTube Video Shooting Equipment List: What You Need to Start Recording Videos

Richard Bennett

Mar 27, 2024• Proven solutions

Shooting a video has never been easier because there are so many different cameras you can use to capture the footage for your YouTube video. In the past, professional video equipment has been expensive and difficult to operate, but all of this has changed with the invention of digital cameras.

On the other hand, buying the most expensive microphones, lighting equipment or cameras doesn’t guarantee that your videos will be a major success once you post them on YouTube. Instead, you should look for the equipment that is best suited for the type of videos you want to create. Let’s explore the equipment that is necessary for running a successful YouTube channel.

What Equipment Will You Need to Start Your New YouTube Channel?

The process of creating a video can be divided into three different stages, the pre-production, production, and post-production. Each stage has its own tools, without which completing a video would be impossible. In this article, we will be covering the equipment that will make the production stage of the process much smoother, and it will also help you to go through post-production much faster.

Equipment 1: Camera

You can’t shoot a video without a camera, but which camera you’re going to use depends on the type of the video you want to produce. Sometimes the camera that offers the most shooting options is not the best choice, and different factors like size or the weight of the camera can be much more important than the sheer quality of the footage.

1. Cellphone Cameras

If you own a smartphone , you already have a camera you can use to create a YouTube video. Mobile phone cameras are easy to operate and they are perfect for shooting videos while you are on the go. However, most phones are incredibly light and holding the device in your hand while shooting may produce camera shakes that ruin the video. You’ll also need a third-party app in order to control all of the camera settings manually.

You can also make YouTube videos with just your phone , check this video for more details.

2. Action Cameras

If you are a fan of outdoor activities and you want to shoot your YouTube videos while you’re having an adventure action cam may be your best choice. The GoPro and all similar types of cameras are small, lightweight, and they can produce videos in high resolution. Most of these cameras come with mounts and accessories that enable you to shoot perfectly stable footage while you are climbing, running or walking.

We have composed some useful tips and trick of buying and using action camera, in cast that you want to buy an action camera for shooting videos, do check out this ultimate action camera guide .

3. Camcorders

YouTubers that often shoot videos on different locations, can hardly go wrong if they decide to capture their videos with a camcorder. The best models on the market enable you to shoot 4K videos, even in less than perfect light conditions and you can also adjust the camera settings manually. Camcorders are a great choice if you want to make sure that your footage always looks great, regardless of the location on which you recorded it.

If you want to buy a camcorder to shoot your YouTube vlog video, please do check this list of best 4k camcorders that you can buy.

4. Mirrorless Cameras

Besides offering superb image quality, mirrorless cameras also let you change lenses so you get the best shot in every scene you want to include in your video. These types of cameras are a popular choice for vlogging or capturing footage for all types of YouTube videos because they feature professional video recording options while remaining relatively lightweight and easy to carry around. However, the best mirrorless cameras on the market can be quite expensive, and you must be prepared to invest money in lenses and other equipment.

If you want to buy a mirrorless camera to shoot your YouTube vlog video, please do check this list of best 4k mirrorless cameras.

5. DSLR Cameras

Seasoned professionals, as well as the newcomers to the world of video production, can benefit from using a DSLR camera for shooting the content for their YouTube channel. These types of cameras allow you to change lenses, pull focus manually, shoot at different frame rates or capture the footage in 4K and Full HD quality. What’s more, you can use a DSLR camera even in challenging light conditions, because most models support ISO sensitivity values that enable the camera to produce remarkable image quality even when the amount of light in a shot is far from perfect.

With a DSLR camera, you can also use it a webcam for recording your face and your desktop screen at the same time, check how to use a DSLR camera as a webcam .

Equipment 2: Microphones

Moving images are less effective without sound, which is the reason why you should pay close attention to this aspect of the video making process. All cameras have built-in microphones, but the audio quality they produce is often not good enough to actually use it in a YouTube video. That’s why recording sound with an external microphone is a common practice among the most successful YouTubers.

The location at which you’re shooting the video will help you determine which microphone you should use for that project. If you are recording your YouTube video in the exterior an omnidirectional microphone is your best choice because it will eliminate the wind noise. Furthermore, as their name suggests these microphones can pick up sounds from all directions so people in your videos don’t have to speak directly into the microphone.

Shotgun or unidirectional mics are frequently used in studio conditions when you want to eliminate all other sounds except the narrator’s voice. Gamers, tutorial makers and all other YouTube content creators that rely heavily on narration in their videos use shotgun mics because they produce great audio quality. Even though it is easy to overlook the importance of sound for the overall quality of the video you’re working on, a video with great audio quality may actually help you attract more followers on YouTube.

Check: best microphones for YouTube vloggers.

Equipment 3: Video Stabilization Equipment

Holding a camera in your hand while shooting a video is often not the best idea, because even breathing may cause the camera to move and produce camera shakes. That’s where tripods , steadicams, gimbals , rigs and other video stabilization equipment comes in. As a matter of fact, you should only shoot handheld videos when you want to achieve this effect, while all another camera movement should be avoided without the use of appropriate equipment.

Shaky videos are not very pleasant to watch and they can reduce your chances of attracting more followers on YouTube. The video stabilization equipment offers a great solution, and you can get a professional tripod or gimbal at a very reasonable price. However, which video stabilization equipment you are going to use depends on the camera you have and the type of shot you want to get.

Check our list of best camera stabilizer for YouTubers in 2018 .

Equipment 4: Lighting Equipment

Instead of struggling with natural light sources and having to deal with shadows, you can simply use the lighting equipment to equalize the light values in a shot. Of course, whether or not you will use artificial light in your video depends on a number of factors, including the location and the visual style you’re trying to achieve.

Whether you will use an on-camera LED light, ring light or softbox video lights is yet another creative decision you will have to make during the process of shooting your YouTube video. The great majority of video lighting equipment produces the best results in controlled, studio-like conditions, so before you go ahead and buy an on-camera light or a softbox make sure that you know how the equipment will perform on the interior and exterior locations.

Conclusion

Producing YouTube videos on a constant basis requires you to have the right equipment for the job. You don’t have to shoot your videos with the most expensive camera out there or have the best microphone on the market in order to create a great YouTube video, but having the equipment capable of delivering a professional level of video and audio quality won’t hurt your chances of becoming a successful YouTuber.

We’d love to hear all about the gear you’re using to capture your videos, so leave a comment and let us know.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Shooting a video has never been easier because there are so many different cameras you can use to capture the footage for your YouTube video. In the past, professional video equipment has been expensive and difficult to operate, but all of this has changed with the invention of digital cameras.

On the other hand, buying the most expensive microphones, lighting equipment or cameras doesn’t guarantee that your videos will be a major success once you post them on YouTube. Instead, you should look for the equipment that is best suited for the type of videos you want to create. Let’s explore the equipment that is necessary for running a successful YouTube channel.

What Equipment Will You Need to Start Your New YouTube Channel?

The process of creating a video can be divided into three different stages, the pre-production, production, and post-production. Each stage has its own tools, without which completing a video would be impossible. In this article, we will be covering the equipment that will make the production stage of the process much smoother, and it will also help you to go through post-production much faster.

Equipment 1: Camera

You can’t shoot a video without a camera, but which camera you’re going to use depends on the type of the video you want to produce. Sometimes the camera that offers the most shooting options is not the best choice, and different factors like size or the weight of the camera can be much more important than the sheer quality of the footage.

1. Cellphone Cameras

If you own a smartphone , you already have a camera you can use to create a YouTube video. Mobile phone cameras are easy to operate and they are perfect for shooting videos while you are on the go. However, most phones are incredibly light and holding the device in your hand while shooting may produce camera shakes that ruin the video. You’ll also need a third-party app in order to control all of the camera settings manually.

You can also make YouTube videos with just your phone , check this video for more details.

2. Action Cameras

If you are a fan of outdoor activities and you want to shoot your YouTube videos while you’re having an adventure action cam may be your best choice. The GoPro and all similar types of cameras are small, lightweight, and they can produce videos in high resolution. Most of these cameras come with mounts and accessories that enable you to shoot perfectly stable footage while you are climbing, running or walking.

We have composed some useful tips and trick of buying and using action camera, in cast that you want to buy an action camera for shooting videos, do check out this ultimate action camera guide .

3. Camcorders

YouTubers that often shoot videos on different locations, can hardly go wrong if they decide to capture their videos with a camcorder. The best models on the market enable you to shoot 4K videos, even in less than perfect light conditions and you can also adjust the camera settings manually. Camcorders are a great choice if you want to make sure that your footage always looks great, regardless of the location on which you recorded it.

If you want to buy a camcorder to shoot your YouTube vlog video, please do check this list of best 4k camcorders that you can buy.

4. Mirrorless Cameras

Besides offering superb image quality, mirrorless cameras also let you change lenses so you get the best shot in every scene you want to include in your video. These types of cameras are a popular choice for vlogging or capturing footage for all types of YouTube videos because they feature professional video recording options while remaining relatively lightweight and easy to carry around. However, the best mirrorless cameras on the market can be quite expensive, and you must be prepared to invest money in lenses and other equipment.

If you want to buy a mirrorless camera to shoot your YouTube vlog video, please do check this list of best 4k mirrorless cameras.

5. DSLR Cameras

Seasoned professionals, as well as the newcomers to the world of video production, can benefit from using a DSLR camera for shooting the content for their YouTube channel. These types of cameras allow you to change lenses, pull focus manually, shoot at different frame rates or capture the footage in 4K and Full HD quality. What’s more, you can use a DSLR camera even in challenging light conditions, because most models support ISO sensitivity values that enable the camera to produce remarkable image quality even when the amount of light in a shot is far from perfect.

With a DSLR camera, you can also use it a webcam for recording your face and your desktop screen at the same time, check how to use a DSLR camera as a webcam .

Equipment 2: Microphones

Moving images are less effective without sound, which is the reason why you should pay close attention to this aspect of the video making process. All cameras have built-in microphones, but the audio quality they produce is often not good enough to actually use it in a YouTube video. That’s why recording sound with an external microphone is a common practice among the most successful YouTubers.

The location at which you’re shooting the video will help you determine which microphone you should use for that project. If you are recording your YouTube video in the exterior an omnidirectional microphone is your best choice because it will eliminate the wind noise. Furthermore, as their name suggests these microphones can pick up sounds from all directions so people in your videos don’t have to speak directly into the microphone.

Shotgun or unidirectional mics are frequently used in studio conditions when you want to eliminate all other sounds except the narrator’s voice. Gamers, tutorial makers and all other YouTube content creators that rely heavily on narration in their videos use shotgun mics because they produce great audio quality. Even though it is easy to overlook the importance of sound for the overall quality of the video you’re working on, a video with great audio quality may actually help you attract more followers on YouTube.

Check: best microphones for YouTube vloggers.

Equipment 3: Video Stabilization Equipment

Holding a camera in your hand while shooting a video is often not the best idea, because even breathing may cause the camera to move and produce camera shakes. That’s where tripods , steadicams, gimbals , rigs and other video stabilization equipment comes in. As a matter of fact, you should only shoot handheld videos when you want to achieve this effect, while all another camera movement should be avoided without the use of appropriate equipment.

Shaky videos are not very pleasant to watch and they can reduce your chances of attracting more followers on YouTube. The video stabilization equipment offers a great solution, and you can get a professional tripod or gimbal at a very reasonable price. However, which video stabilization equipment you are going to use depends on the camera you have and the type of shot you want to get.

Check our list of best camera stabilizer for YouTubers in 2018 .

Equipment 4: Lighting Equipment

Instead of struggling with natural light sources and having to deal with shadows, you can simply use the lighting equipment to equalize the light values in a shot. Of course, whether or not you will use artificial light in your video depends on a number of factors, including the location and the visual style you’re trying to achieve.

Whether you will use an on-camera LED light, ring light or softbox video lights is yet another creative decision you will have to make during the process of shooting your YouTube video. The great majority of video lighting equipment produces the best results in controlled, studio-like conditions, so before you go ahead and buy an on-camera light or a softbox make sure that you know how the equipment will perform on the interior and exterior locations.

Conclusion

Producing YouTube videos on a constant basis requires you to have the right equipment for the job. You don’t have to shoot your videos with the most expensive camera out there or have the best microphone on the market in order to create a great YouTube video, but having the equipment capable of delivering a professional level of video and audio quality won’t hurt your chances of becoming a successful YouTuber.

We’d love to hear all about the gear you’re using to capture your videos, so leave a comment and let us know.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Shooting a video has never been easier because there are so many different cameras you can use to capture the footage for your YouTube video. In the past, professional video equipment has been expensive and difficult to operate, but all of this has changed with the invention of digital cameras.

On the other hand, buying the most expensive microphones, lighting equipment or cameras doesn’t guarantee that your videos will be a major success once you post them on YouTube. Instead, you should look for the equipment that is best suited for the type of videos you want to create. Let’s explore the equipment that is necessary for running a successful YouTube channel.

What Equipment Will You Need to Start Your New YouTube Channel?

The process of creating a video can be divided into three different stages, the pre-production, production, and post-production. Each stage has its own tools, without which completing a video would be impossible. In this article, we will be covering the equipment that will make the production stage of the process much smoother, and it will also help you to go through post-production much faster.

Equipment 1: Camera

You can’t shoot a video without a camera, but which camera you’re going to use depends on the type of the video you want to produce. Sometimes the camera that offers the most shooting options is not the best choice, and different factors like size or the weight of the camera can be much more important than the sheer quality of the footage.

1. Cellphone Cameras

If you own a smartphone , you already have a camera you can use to create a YouTube video. Mobile phone cameras are easy to operate and they are perfect for shooting videos while you are on the go. However, most phones are incredibly light and holding the device in your hand while shooting may produce camera shakes that ruin the video. You’ll also need a third-party app in order to control all of the camera settings manually.

You can also make YouTube videos with just your phone , check this video for more details.

2. Action Cameras

If you are a fan of outdoor activities and you want to shoot your YouTube videos while you’re having an adventure action cam may be your best choice. The GoPro and all similar types of cameras are small, lightweight, and they can produce videos in high resolution. Most of these cameras come with mounts and accessories that enable you to shoot perfectly stable footage while you are climbing, running or walking.

We have composed some useful tips and trick of buying and using action camera, in cast that you want to buy an action camera for shooting videos, do check out this ultimate action camera guide .

3. Camcorders

YouTubers that often shoot videos on different locations, can hardly go wrong if they decide to capture their videos with a camcorder. The best models on the market enable you to shoot 4K videos, even in less than perfect light conditions and you can also adjust the camera settings manually. Camcorders are a great choice if you want to make sure that your footage always looks great, regardless of the location on which you recorded it.

If you want to buy a camcorder to shoot your YouTube vlog video, please do check this list of best 4k camcorders that you can buy.

4. Mirrorless Cameras

Besides offering superb image quality, mirrorless cameras also let you change lenses so you get the best shot in every scene you want to include in your video. These types of cameras are a popular choice for vlogging or capturing footage for all types of YouTube videos because they feature professional video recording options while remaining relatively lightweight and easy to carry around. However, the best mirrorless cameras on the market can be quite expensive, and you must be prepared to invest money in lenses and other equipment.

If you want to buy a mirrorless camera to shoot your YouTube vlog video, please do check this list of best 4k mirrorless cameras.

5. DSLR Cameras

Seasoned professionals, as well as the newcomers to the world of video production, can benefit from using a DSLR camera for shooting the content for their YouTube channel. These types of cameras allow you to change lenses, pull focus manually, shoot at different frame rates or capture the footage in 4K and Full HD quality. What’s more, you can use a DSLR camera even in challenging light conditions, because most models support ISO sensitivity values that enable the camera to produce remarkable image quality even when the amount of light in a shot is far from perfect.

With a DSLR camera, you can also use it a webcam for recording your face and your desktop screen at the same time, check how to use a DSLR camera as a webcam .

Equipment 2: Microphones

Moving images are less effective without sound, which is the reason why you should pay close attention to this aspect of the video making process. All cameras have built-in microphones, but the audio quality they produce is often not good enough to actually use it in a YouTube video. That’s why recording sound with an external microphone is a common practice among the most successful YouTubers.

The location at which you’re shooting the video will help you determine which microphone you should use for that project. If you are recording your YouTube video in the exterior an omnidirectional microphone is your best choice because it will eliminate the wind noise. Furthermore, as their name suggests these microphones can pick up sounds from all directions so people in your videos don’t have to speak directly into the microphone.

Shotgun or unidirectional mics are frequently used in studio conditions when you want to eliminate all other sounds except the narrator’s voice. Gamers, tutorial makers and all other YouTube content creators that rely heavily on narration in their videos use shotgun mics because they produce great audio quality. Even though it is easy to overlook the importance of sound for the overall quality of the video you’re working on, a video with great audio quality may actually help you attract more followers on YouTube.

Check: best microphones for YouTube vloggers.

Equipment 3: Video Stabilization Equipment

Holding a camera in your hand while shooting a video is often not the best idea, because even breathing may cause the camera to move and produce camera shakes. That’s where tripods , steadicams, gimbals , rigs and other video stabilization equipment comes in. As a matter of fact, you should only shoot handheld videos when you want to achieve this effect, while all another camera movement should be avoided without the use of appropriate equipment.

Shaky videos are not very pleasant to watch and they can reduce your chances of attracting more followers on YouTube. The video stabilization equipment offers a great solution, and you can get a professional tripod or gimbal at a very reasonable price. However, which video stabilization equipment you are going to use depends on the camera you have and the type of shot you want to get.

Check our list of best camera stabilizer for YouTubers in 2018 .

Equipment 4: Lighting Equipment

Instead of struggling with natural light sources and having to deal with shadows, you can simply use the lighting equipment to equalize the light values in a shot. Of course, whether or not you will use artificial light in your video depends on a number of factors, including the location and the visual style you’re trying to achieve.

Whether you will use an on-camera LED light, ring light or softbox video lights is yet another creative decision you will have to make during the process of shooting your YouTube video. The great majority of video lighting equipment produces the best results in controlled, studio-like conditions, so before you go ahead and buy an on-camera light or a softbox make sure that you know how the equipment will perform on the interior and exterior locations.

Conclusion

Producing YouTube videos on a constant basis requires you to have the right equipment for the job. You don’t have to shoot your videos with the most expensive camera out there or have the best microphone on the market in order to create a great YouTube video, but having the equipment capable of delivering a professional level of video and audio quality won’t hurt your chances of becoming a successful YouTuber.

We’d love to hear all about the gear you’re using to capture your videos, so leave a comment and let us know.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Shooting a video has never been easier because there are so many different cameras you can use to capture the footage for your YouTube video. In the past, professional video equipment has been expensive and difficult to operate, but all of this has changed with the invention of digital cameras.

On the other hand, buying the most expensive microphones, lighting equipment or cameras doesn’t guarantee that your videos will be a major success once you post them on YouTube. Instead, you should look for the equipment that is best suited for the type of videos you want to create. Let’s explore the equipment that is necessary for running a successful YouTube channel.

What Equipment Will You Need to Start Your New YouTube Channel?

The process of creating a video can be divided into three different stages, the pre-production, production, and post-production. Each stage has its own tools, without which completing a video would be impossible. In this article, we will be covering the equipment that will make the production stage of the process much smoother, and it will also help you to go through post-production much faster.

Equipment 1: Camera

You can’t shoot a video without a camera, but which camera you’re going to use depends on the type of the video you want to produce. Sometimes the camera that offers the most shooting options is not the best choice, and different factors like size or the weight of the camera can be much more important than the sheer quality of the footage.

1. Cellphone Cameras

If you own a smartphone , you already have a camera you can use to create a YouTube video. Mobile phone cameras are easy to operate and they are perfect for shooting videos while you are on the go. However, most phones are incredibly light and holding the device in your hand while shooting may produce camera shakes that ruin the video. You’ll also need a third-party app in order to control all of the camera settings manually.

You can also make YouTube videos with just your phone , check this video for more details.

2. Action Cameras

If you are a fan of outdoor activities and you want to shoot your YouTube videos while you’re having an adventure action cam may be your best choice. The GoPro and all similar types of cameras are small, lightweight, and they can produce videos in high resolution. Most of these cameras come with mounts and accessories that enable you to shoot perfectly stable footage while you are climbing, running or walking.

We have composed some useful tips and trick of buying and using action camera, in cast that you want to buy an action camera for shooting videos, do check out this ultimate action camera guide .

3. Camcorders

YouTubers that often shoot videos on different locations, can hardly go wrong if they decide to capture their videos with a camcorder. The best models on the market enable you to shoot 4K videos, even in less than perfect light conditions and you can also adjust the camera settings manually. Camcorders are a great choice if you want to make sure that your footage always looks great, regardless of the location on which you recorded it.

If you want to buy a camcorder to shoot your YouTube vlog video, please do check this list of best 4k camcorders that you can buy.

4. Mirrorless Cameras

Besides offering superb image quality, mirrorless cameras also let you change lenses so you get the best shot in every scene you want to include in your video. These types of cameras are a popular choice for vlogging or capturing footage for all types of YouTube videos because they feature professional video recording options while remaining relatively lightweight and easy to carry around. However, the best mirrorless cameras on the market can be quite expensive, and you must be prepared to invest money in lenses and other equipment.

If you want to buy a mirrorless camera to shoot your YouTube vlog video, please do check this list of best 4k mirrorless cameras.

5. DSLR Cameras

Seasoned professionals, as well as the newcomers to the world of video production, can benefit from using a DSLR camera for shooting the content for their YouTube channel. These types of cameras allow you to change lenses, pull focus manually, shoot at different frame rates or capture the footage in 4K and Full HD quality. What’s more, you can use a DSLR camera even in challenging light conditions, because most models support ISO sensitivity values that enable the camera to produce remarkable image quality even when the amount of light in a shot is far from perfect.

With a DSLR camera, you can also use it a webcam for recording your face and your desktop screen at the same time, check how to use a DSLR camera as a webcam .

Equipment 2: Microphones

Moving images are less effective without sound, which is the reason why you should pay close attention to this aspect of the video making process. All cameras have built-in microphones, but the audio quality they produce is often not good enough to actually use it in a YouTube video. That’s why recording sound with an external microphone is a common practice among the most successful YouTubers.

The location at which you’re shooting the video will help you determine which microphone you should use for that project. If you are recording your YouTube video in the exterior an omnidirectional microphone is your best choice because it will eliminate the wind noise. Furthermore, as their name suggests these microphones can pick up sounds from all directions so people in your videos don’t have to speak directly into the microphone.

Shotgun or unidirectional mics are frequently used in studio conditions when you want to eliminate all other sounds except the narrator’s voice. Gamers, tutorial makers and all other YouTube content creators that rely heavily on narration in their videos use shotgun mics because they produce great audio quality. Even though it is easy to overlook the importance of sound for the overall quality of the video you’re working on, a video with great audio quality may actually help you attract more followers on YouTube.

Check: best microphones for YouTube vloggers.

Equipment 3: Video Stabilization Equipment

Holding a camera in your hand while shooting a video is often not the best idea, because even breathing may cause the camera to move and produce camera shakes. That’s where tripods , steadicams, gimbals , rigs and other video stabilization equipment comes in. As a matter of fact, you should only shoot handheld videos when you want to achieve this effect, while all another camera movement should be avoided without the use of appropriate equipment.

Shaky videos are not very pleasant to watch and they can reduce your chances of attracting more followers on YouTube. The video stabilization equipment offers a great solution, and you can get a professional tripod or gimbal at a very reasonable price. However, which video stabilization equipment you are going to use depends on the camera you have and the type of shot you want to get.

Check our list of best camera stabilizer for YouTubers in 2018 .

Equipment 4: Lighting Equipment

Instead of struggling with natural light sources and having to deal with shadows, you can simply use the lighting equipment to equalize the light values in a shot. Of course, whether or not you will use artificial light in your video depends on a number of factors, including the location and the visual style you’re trying to achieve.

Whether you will use an on-camera LED light, ring light or softbox video lights is yet another creative decision you will have to make during the process of shooting your YouTube video. The great majority of video lighting equipment produces the best results in controlled, studio-like conditions, so before you go ahead and buy an on-camera light or a softbox make sure that you know how the equipment will perform on the interior and exterior locations.

Conclusion

Producing YouTube videos on a constant basis requires you to have the right equipment for the job. You don’t have to shoot your videos with the most expensive camera out there or have the best microphone on the market in order to create a great YouTube video, but having the equipment capable of delivering a professional level of video and audio quality won’t hurt your chances of becoming a successful YouTuber.

We’d love to hear all about the gear you’re using to capture your videos, so leave a comment and let us know.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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