Transform Viewership: SEO for the Newbie on YouTube

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

Step 3: Write Title

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

See how a good title can guide the rest of your video?

Step 4: Write Description

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

Step 12: Add Video to Playlist

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

Step 3: Write Title

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

See how a good title can guide the rest of your video?

Step 4: Write Description

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

Step 12: Add Video to Playlist

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

Step 3: Write Title

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

See how a good title can guide the rest of your video?

Step 4: Write Description

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

Step 12: Add Video to Playlist

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Secrets Revealed: Uploading Premium 4K Movies on YouTube

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Many people have a strong desire to make videos. Whether you make videos for a living or as a pastime, it doesn’t matter. When you make a fantastic film that you’re pleased with, you want to show it off to your friends and family. YouTube, the most popular site for sharing videos on various themes, is one of the most incredible places to start.

YouTube is fantastic for sharing videos, but it can be harsh on artists due to the high bar for content and video quality. If you want to succeed as a YouTuber, you must create videos that are informative and high-resolution. This is critical since your viewers may wish to watch your movies on a computer screen or a 4K smart TV.

If you’ve decided to make videos in 4K resolution, you’ll find information on recommended encoding settings, how to upload a video to YouTube, potential problems, and more below.

What Is The Distinction Between Various Resolutions?

The number of pixels on a screen is referred to as resolution. Low resolution indicates fewer pixels and typically less space, whereas high resolution means more pixels and generally greater space and detail. You probably have a poor resolution if you’re using a standard laptop or an old screen.

When watching a video on a larger screen, the resolution significantly impacts your viewing experience. Whether it’s a live stream or an on-demand movie, the correct resolution is crucial to reaching a wider audience, and this is where iPhones and iPads appear to have an advantage. Let’s take a closer look at each of these resolution types and their associated pixel sizes.

1. SD RESOLUTION (STANDARD DEFINITION)

Previously, resolutions were separated into SD (Standard Definition) and HD (High Definition) categories. SD was defined as a video with a resolution of less than 720p. However, as television and computer monitor display resolutions improved over time, a video was less likely to be shot in Standard Definition.

The following are the most common standard video resolutions:

640 × 360 pixels (or 360p)
640 × 480 pixels (or 480p)

2. RESOLUTION: 720P HD (HIGH DEFINITION)

The lowest video resolution is 720p, which is commonly referred to as ‘HD.’ 720p (1280 x 720 pixels) is a resolution recognized for modest web content, even though most videos require at least 1080p. Because most computer monitors are now in HD, the recommended practice for web and streaming is to choose a resolution higher than 720p.

The resolution of HD videos is usually: 1280 x 720 pixels (or 720p)

3. 1080P FULL HD RESOLUTION

1080p resolutions, also known as ‘Full HD,’ have become the industry standard for a clear HD video that doesn’t take up a lot of storage space. It’s also worth noting that this is the standard screen resolution for all smartphones.

The resolution of full HD videos is usually: 1920 x 1080 pixels (or 1080p)

4. 2K RESOLUTION WITH QHD (QUAD HIGH DEFINITION)

Quad HD resolution, or QHD for short, is widely found on high-end smartphones and gaming monitors. The resolution of 1440p is four times that of HD Ready (or 720p HD). Many high-end smartphones have a Quad HD+ resolution (296 x 1440 pixels), which is ideal for 1440p. Another common screen resolution is 2K, which allows for larger displays and reframing without sacrificing quality or image editing.

The resolution of QHD and 2K videos is:

2560 x 1440 pixels in QHD (or 1440p)
2048 x 1080 pixels in 2K (or 1080p)

5. 4K (OR UHD/ULTRA-HIGH-DEFINITION) RESOLUTION

This sort of resolution, often known as 4Kor UHD (Ultra High Definition), has a pixel size of 3840 x 2160 pixels. It has a similar appearance to 2K, but it provides video artists more room to edit and zoom in. For vivid color, graphics, or dramatic viewing, both 2K and 4K resolutions are available. Unless you wish to tweak colors or trim in closer, there aren’t enough visible distinctions between 2K and 4K. So, it matters when you want to change a certain detail, but it doesn’t matter when someone else is looking at it.

The resolution of 4K videos is: 3840 x 2160 (or 2160p / simply 4K) is a resolution of 3840 x 2160 pixels.

Why Would You Want To Upload A 4k Video?

YouTube is the second-largest social media site, with approximately 1.9 billion monthly active users. YouTube is where you want to be to access this large audience and promote your brand, with one billion hours of video watched every day on the platform.

However, for your target audience to watch your videos, you must ensure excellent video quality. Poorly shot or edited films may alienate your viewers, especially when there are billions of other videos to choose from on the site.

4k is the most satisfactory resolution for uploading to YouTube. Although not every viewer can watch videos in 4k, it ensures that your visitors get the best possible experience.
Traditional Full HD (1920 x 1080) TVs feature four times as many pixels as 4K TVs. Because of the higher pixel density, the picture quality of 4K TVs is more colorful and detailed, even on TV displays of the same size. This distinction is most noticeable on large-screen televisions.
Even if you recorded in 1080p and upscaled to 4K, you should post in 4K to YouTube for the finest image quality. Recording in 1080p, editing in 1080p, exporting in 4k, and YouTube viewing is sharper in 1080p.
With 4K, you get stunning visuals with a resolution of 38402160, which is four times that of Full-HD. That’s why visuals appear crisp and lifelike, even on large-screen TVs rather than pixelated. Down-converted 4K to Full-HD photographs have superior quality and resolution than images shot in Full-HD from the start.

What Is The Best Way To Upload A 4k Video To Youtube?

The YouTube upload process is not complicated, but it does need several steps. You can finally post your video once it has been prepared and converted to MP4 format.

Follow the steps below to post your video to YouTube:

1. Go to YouTube.com in your browser.

2. Log in to your account and click the “Create” symbol, which looks like a camera with a plus sign, in the right corner of the menu bar.

3. Select “Upload video” from the drop-down menu.

4. Drag and drop your video file into the upload box, or select your file from the “Select File” menu and click “Open.”

5. Make a note of the title and description while YouTube is processing your video.

6. Select a video thumbnail from the options or upload your own and select your “Audience” from the drop-down menu. To manage age restriction settings.

7. Select “More Options” to add searchable keywords to your video, manage subtitles and comments, and more.

8. Select if you want to add promotions to your video by clicking “Next.”

9. Finally, click “Next” and wait for the video to be processed entirely before publishing it.

10. You can also automatically set it to publish at a later date.

Tips On How To Make Sure The Video You’re Uploading Is Of High Quality

The following are five tips for amateur and top newbie YouTubers who want to improve their videos.

1. Cut Your Video Into Clips And Organize It

While it may appear to be the simplest solution to perform an entire video at once, this might make the process tedious or even damage your video if you are interrupted or make a speech error. Smaller video segments are easier to edit and blend into a single, well-formatted video.

2. Youtube Video Export

You can also modify your videos in various formats to your heart’s content before exporting them to YouTube and publishing them. Although uploading and exporting may take some time, the quality of your video will significantly increase, and the time and work you put in will be evident.

3. Change Up Your Shots

Rather than keeping your camera fixed, try varied angles while shooting. This may not work for all of your videos, but it is critical to keep your viewers engaged while they watch them, especially if you want them to stay until the finish and come back for more. Unless you’re talking about anything incredibly essential, sitting and listening to someone talk for more than 10 minutes without the camera moving will quickly become dull or old.

4. Transitions And Effects

When editing a video with numerous parts, the use of effects and transitions can considerably impact the overall quality of the video. Filmora is far more sophisticated than Windows Movie Maker and iMovie on Mac. It also allows you to create a professional-looking YouTube video with hundreds of presets such as filters, overlays, components, transitions, and blending several layers of effects and audio to enhance your YouTube tale.

Wondershare Filmii is one of the greatest choices for Windows for beginners who wish to create video footage with templates automatically. Smart video templates, trendy filters and overlays, fun stickers and motion components, and, most importantly, advanced editing capabilities are all available.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● This is pretty much everything we’ve gathered to assist you in uploading 4K videos to YouTube. Do not become worried. Your 4K video will be in low resolution when you first publish it. This is due to YouTube’s high-resolution processing requiring time. It could take a few hours for your video to be available in 4K mode.

● The duration, format, frame rate, and resolution of your video all affect the processing time for high-definition videos. If you don’t want your video to be seen unless it has a high-quality option, upload it as unlisted and then publish it once 4K resolution is available.

Try It Free Try It Free

If you’ve decided to make videos in 4K resolution, you’ll find information on recommended encoding settings, how to upload a video to YouTube, potential problems, and more below.

What Is The Distinction Between Various Resolutions?

1. SD RESOLUTION (STANDARD DEFINITION)

The following are the most common standard video resolutions:

640 × 360 pixels (or 360p)
640 × 480 pixels (or 480p)

2. RESOLUTION: 720P HD (HIGH DEFINITION)

The resolution of HD videos is usually: 1280 x 720 pixels (or 720p)

3. 1080P FULL HD RESOLUTION

The resolution of full HD videos is usually: 1920 x 1080 pixels (or 1080p)

4. 2K RESOLUTION WITH QHD (QUAD HIGH DEFINITION)

The resolution of QHD and 2K videos is:

2560 x 1440 pixels in QHD (or 1440p)
2048 x 1080 pixels in 2K (or 1080p)

5. 4K (OR UHD/ULTRA-HIGH-DEFINITION) RESOLUTION

The resolution of 4K videos is: 3840 x 2160 (or 2160p / simply 4K) is a resolution of 3840 x 2160 pixels.

Why Would You Want To Upload A 4k Video?

4k is the most satisfactory resolution for uploading to YouTube. Although not every viewer can watch videos in 4k, it ensures that your visitors get the best possible experience.
Traditional Full HD (1920 x 1080) TVs feature four times as many pixels as 4K TVs. Because of the higher pixel density, the picture quality of 4K TVs is more colorful and detailed, even on TV displays of the same size. This distinction is most noticeable on large-screen televisions.
Even if you recorded in 1080p and upscaled to 4K, you should post in 4K to YouTube for the finest image quality. Recording in 1080p, editing in 1080p, exporting in 4k, and YouTube viewing is sharper in 1080p.
With 4K, you get stunning visuals with a resolution of 38402160, which is four times that of Full-HD. That’s why visuals appear crisp and lifelike, even on large-screen TVs rather than pixelated. Down-converted 4K to Full-HD photographs have superior quality and resolution than images shot in Full-HD from the start.

What Is The Best Way To Upload A 4k Video To Youtube?

The YouTube upload process is not complicated, but it does need several steps. You can finally post your video once it has been prepared and converted to MP4 format.

Follow the steps below to post your video to YouTube:

1. Go to YouTube.com in your browser.

2. Log in to your account and click the “Create” symbol, which looks like a camera with a plus sign, in the right corner of the menu bar.

3. Select “Upload video” from the drop-down menu.

4. Drag and drop your video file into the upload box, or select your file from the “Select File” menu and click “Open.”

5. Make a note of the title and description while YouTube is processing your video.

6. Select a video thumbnail from the options or upload your own and select your “Audience” from the drop-down menu. To manage age restriction settings.

7. Select “More Options” to add searchable keywords to your video, manage subtitles and comments, and more.

8. Select if you want to add promotions to your video by clicking “Next.”

9. Finally, click “Next” and wait for the video to be processed entirely before publishing it.

10. You can also automatically set it to publish at a later date.

Tips On How To Make Sure The Video You’re Uploading Is Of High Quality

The following are five tips for amateur and top newbie YouTubers who want to improve their videos.

1. Cut Your Video Into Clips And Organize It

2. Youtube Video Export

3. Change Up Your Shots

4. Transitions And Effects

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

Try It Free Try It Free

If you’ve decided to make videos in 4K resolution, you’ll find information on recommended encoding settings, how to upload a video to YouTube, potential problems, and more below.

What Is The Distinction Between Various Resolutions?

1. SD RESOLUTION (STANDARD DEFINITION)

The following are the most common standard video resolutions:

640 × 360 pixels (or 360p)
640 × 480 pixels (or 480p)

2. RESOLUTION: 720P HD (HIGH DEFINITION)

The resolution of HD videos is usually: 1280 x 720 pixels (or 720p)

3. 1080P FULL HD RESOLUTION

The resolution of full HD videos is usually: 1920 x 1080 pixels (or 1080p)

4. 2K RESOLUTION WITH QHD (QUAD HIGH DEFINITION)

The resolution of QHD and 2K videos is:

2560 x 1440 pixels in QHD (or 1440p)
2048 x 1080 pixels in 2K (or 1080p)

5. 4K (OR UHD/ULTRA-HIGH-DEFINITION) RESOLUTION

The resolution of 4K videos is: 3840 x 2160 (or 2160p / simply 4K) is a resolution of 3840 x 2160 pixels.

Why Would You Want To Upload A 4k Video?

4k is the most satisfactory resolution for uploading to YouTube. Although not every viewer can watch videos in 4k, it ensures that your visitors get the best possible experience.
Traditional Full HD (1920 x 1080) TVs feature four times as many pixels as 4K TVs. Because of the higher pixel density, the picture quality of 4K TVs is more colorful and detailed, even on TV displays of the same size. This distinction is most noticeable on large-screen televisions.
Even if you recorded in 1080p and upscaled to 4K, you should post in 4K to YouTube for the finest image quality. Recording in 1080p, editing in 1080p, exporting in 4k, and YouTube viewing is sharper in 1080p.
With 4K, you get stunning visuals with a resolution of 38402160, which is four times that of Full-HD. That’s why visuals appear crisp and lifelike, even on large-screen TVs rather than pixelated. Down-converted 4K to Full-HD photographs have superior quality and resolution than images shot in Full-HD from the start.

What Is The Best Way To Upload A 4k Video To Youtube?

The YouTube upload process is not complicated, but it does need several steps. You can finally post your video once it has been prepared and converted to MP4 format.

Follow the steps below to post your video to YouTube:

1. Go to YouTube.com in your browser.

2. Log in to your account and click the “Create” symbol, which looks like a camera with a plus sign, in the right corner of the menu bar.

3. Select “Upload video” from the drop-down menu.

4. Drag and drop your video file into the upload box, or select your file from the “Select File” menu and click “Open.”

5. Make a note of the title and description while YouTube is processing your video.

6. Select a video thumbnail from the options or upload your own and select your “Audience” from the drop-down menu. To manage age restriction settings.

7. Select “More Options” to add searchable keywords to your video, manage subtitles and comments, and more.

8. Select if you want to add promotions to your video by clicking “Next.”

9. Finally, click “Next” and wait for the video to be processed entirely before publishing it.

10. You can also automatically set it to publish at a later date.

Tips On How To Make Sure The Video You’re Uploading Is Of High Quality

The following are five tips for amateur and top newbie YouTubers who want to improve their videos.

1. Cut Your Video Into Clips And Organize It

2. Youtube Video Export

3. Change Up Your Shots

4. Transitions And Effects

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

Try It Free Try It Free

If you’ve decided to make videos in 4K resolution, you’ll find information on recommended encoding settings, how to upload a video to YouTube, potential problems, and more below.

What Is The Distinction Between Various Resolutions?

1. SD RESOLUTION (STANDARD DEFINITION)

The following are the most common standard video resolutions:

640 × 360 pixels (or 360p)
640 × 480 pixels (or 480p)

2. RESOLUTION: 720P HD (HIGH DEFINITION)

The resolution of HD videos is usually: 1280 x 720 pixels (or 720p)

3. 1080P FULL HD RESOLUTION

The resolution of full HD videos is usually: 1920 x 1080 pixels (or 1080p)

4. 2K RESOLUTION WITH QHD (QUAD HIGH DEFINITION)

The resolution of QHD and 2K videos is:

2560 x 1440 pixels in QHD (or 1440p)
2048 x 1080 pixels in 2K (or 1080p)

5. 4K (OR UHD/ULTRA-HIGH-DEFINITION) RESOLUTION

The resolution of 4K videos is: 3840 x 2160 (or 2160p / simply 4K) is a resolution of 3840 x 2160 pixels.

Why Would You Want To Upload A 4k Video?

4k is the most satisfactory resolution for uploading to YouTube. Although not every viewer can watch videos in 4k, it ensures that your visitors get the best possible experience.
Traditional Full HD (1920 x 1080) TVs feature four times as many pixels as 4K TVs. Because of the higher pixel density, the picture quality of 4K TVs is more colorful and detailed, even on TV displays of the same size. This distinction is most noticeable on large-screen televisions.
Even if you recorded in 1080p and upscaled to 4K, you should post in 4K to YouTube for the finest image quality. Recording in 1080p, editing in 1080p, exporting in 4k, and YouTube viewing is sharper in 1080p.
With 4K, you get stunning visuals with a resolution of 38402160, which is four times that of Full-HD. That’s why visuals appear crisp and lifelike, even on large-screen TVs rather than pixelated. Down-converted 4K to Full-HD photographs have superior quality and resolution than images shot in Full-HD from the start.

What Is The Best Way To Upload A 4k Video To Youtube?

The YouTube upload process is not complicated, but it does need several steps. You can finally post your video once it has been prepared and converted to MP4 format.

Follow the steps below to post your video to YouTube:

1. Go to YouTube.com in your browser.

2. Log in to your account and click the “Create” symbol, which looks like a camera with a plus sign, in the right corner of the menu bar.

3. Select “Upload video” from the drop-down menu.

4. Drag and drop your video file into the upload box, or select your file from the “Select File” menu and click “Open.”

5. Make a note of the title and description while YouTube is processing your video.

6. Select a video thumbnail from the options or upload your own and select your “Audience” from the drop-down menu. To manage age restriction settings.

7. Select “More Options” to add searchable keywords to your video, manage subtitles and comments, and more.

8. Select if you want to add promotions to your video by clicking “Next.”

9. Finally, click “Next” and wait for the video to be processed entirely before publishing it.

10. You can also automatically set it to publish at a later date.

Tips On How To Make Sure The Video You’re Uploading Is Of High Quality

The following are five tips for amateur and top newbie YouTubers who want to improve their videos.

1. Cut Your Video Into Clips And Organize It

2. Youtube Video Export

3. Change Up Your Shots

4. Transitions And Effects

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Youtube Help

"In 2024, Transform Viewership SEO for the Newbie on YouTube"

Transform Viewership: SEO for the Newbie on YouTube

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Part 1: Research Your Topic and Competitors

Step 1: Find Related Videos

Step 2: Find Keywords

How to Read Keyword Suggestions

Step 3: Write Title

Step 4: Write Description

Step 5: Write Tags

Part 2: Make The Best Darn Video Possible

Step 6: Plan and Film the Hook

Step 7: Film B-Roll

Step 8: Encourage Viewers to Engage in Video

Step 9: Design a Thumbnail

Part 3: Publishing With Attention to Optimization

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

Step 12: Add Video to Playlist

Shanoon Cox

Part 1: Research Your Topic and Competitors

Step 1: Find Related Videos

Step 2: Find Keywords

How to Read Keyword Suggestions

Step 3: Write Title

Step 4: Write Description

Step 5: Write Tags

Part 2: Make The Best Darn Video Possible

Step 6: Plan and Film the Hook

Step 7: Film B-Roll

Step 8: Encourage Viewers to Engage in Video

Step 9: Design a Thumbnail

Part 3: Publishing With Attention to Optimization

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

Step 12: Add Video to Playlist

Shanoon Cox

Part 1: Research Your Topic and Competitors

Step 1: Find Related Videos

Step 2: Find Keywords

How to Read Keyword Suggestions

Step 3: Write Title

Step 4: Write Description

Step 5: Write Tags

Part 2: Make The Best Darn Video Possible

Step 6: Plan and Film the Hook

Step 7: Film B-Roll

Step 8: Encourage Viewers to Engage in Video

Step 9: Design a Thumbnail

Part 3: Publishing With Attention to Optimization

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

Step 12: Add Video to Playlist

Shanoon Cox

Part 1: Research Your Topic and Competitors

Step 1: Find Related Videos

Step 2: Find Keywords

How to Read Keyword Suggestions

Step 3: Write Title

Step 4: Write Description

Step 5: Write Tags

Part 2: Make The Best Darn Video Possible

Step 6: Plan and Film the Hook

Step 7: Film B-Roll

Step 8: Encourage Viewers to Engage in Video

Step 9: Design a Thumbnail

Part 3: Publishing With Attention to Optimization

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

Step 12: Add Video to Playlist

Secrets Revealed: Uploading Premium 4K Movies on YouTube

Create High-Quality Video - Wondershare Filmora

In this article

What Is The Distinction Between Various Resolutions?

1. SD RESOLUTION (STANDARD DEFINITION)

2. RESOLUTION: 720P HD (HIGH DEFINITION)

3. 1080P FULL HD RESOLUTION

4. 2K RESOLUTION WITH QHD (QUAD HIGH DEFINITION)