Ultimate Gear: Premium Lenses for Vloggers

Best Camera Lenses for YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

A DSLR is the ideal camera for some vlogs, and using a DSLR means you get to customize the look of your vlog by choosing the perfect lens. Choosing the best camera lens for your YouTube channel can be tricky because there are so many options. This article will walk you through some of them, and make two recommendations of great vlogging lenses. If you already have a good understanding of how camera lenses work then feel free to scroll down to the lens recs.

Part 1. Understanding Lenses: Zoom lens, Fixed lens, aperture, f-stop

There are two main categories of camera lenses: ‘zoom’ – lenses that allow you to zoom in and out – and ‘fixed’. If your lenses are tools then zoom lenses are Swiss army knives; they are very versatile. Fixed lenses, also called prime lenses, have more specific purposes. Do you need a tool that can do a lot of things, or a tool that is perfect for one specific job? Sometimes it is useful to have access to both.

We have explained the differences between Fixed lens and Zoom lens and advantages of using each lens, check this article: Zoom Lens vs. Fixed Lenses: Which one is best for YouTuber? for the detailed information.

Before we get into the recommendations here is a little background information on lenses in general:

Beginner’s Guide to Aperture and F-Stops

In order to be able to select the lens you’ll be using to record your YouTube videos, you first need to understand a few very basic concepts, such as aperture or f-stops.

1.What is a lens’s aperture?

The aperture of your lens is the hole through which light reaches your camera’s sensor, or the film if you are using a film camera. The wider your aperture is the more light you are letting into your camera. In low light it is better to have a wide aperture, and when you are working with a lot of light it is better to have a narrow aperture so your footage is not overexposed.

Aperture is simply an opening in the lens that lets the light through. If you want to increase the amount of the light that is reaching the camera’s sensor you need to open up the aperture blades that are located in the lens. The f-values like f/1.2 or f/1.8 indicate that the aperture is wide open and that the camera is receiving the maximum amount of light a lens you’re using can provide.

2.What is an ‘f-stop’?

Light passes through your lens’s aperture on its way to your camera’s sensor, and the f-stop of your lens relates to the amount of light it lets in. The lower your f-stop, the wider your aperture, and the more light you are letting into your camera. The more light you let into your camera the easier it is to achieve a blurred background. A lot of vloggers love blurring their backgrounds because it is a quick way to disguising the rooms they are shooting in.

F-stops are written like ‘f/1.8’ or ‘f/4’ on your lens. For more information on f-stops and blurring your background read “The Best Bokeh Lens - How to Get the Blurred Background for YouTube Videos” and watch Tasha’s video.

F-stops or f-numbers indicate how open the aperture is, so for example if your camera is displaying f/32 value it means that your camera is letting very little light to get through to the camera’s sensor. The f-number depends on a few other parameters such as shutter speed, exposure or ISO values. Large apertures provide a shallow depth of field which creates a smooth and artistic background blur, while a small aperture enables you to keep both the background and the foreground of your shot in focus.

Part 2: Types of Camera Lenses

The visual aspect of a video may not be the only thing you’ll have to dedicate special attention to while recording your YouTube video, but it is surely one of the most important factors of the video production process. A lens you are using will largely contribute to the aesthetics of the video. That’s why you need to know which type of lens will deliver the best results when shooting different types of scenes. Here are some of the most common types of lenses you’ll encounter.

Standard lenses

These lenses are featured in almost all camera kits, so the chances are that if you have a DSLR camera you already have a standard, mid-range lens. These lenses commonly have a fixed 50mm focal length, although zoom lenses with focal lengths in the range between 35mm and 75mm are also considered standard. You can use them to capture medium shots, single or multiple figure shots, and in some cases establishing shots, because they offer enough versatility to cover a multitude of different scenes. Standard lenses often have large apertures, which makes them quite useful if you often shoot videos under light conditions you can’t control.

Macro lenses

Details, product shots or any other subject that can be filmed from close proximity looks better if they are recorded with macro lenses. The high contrast and sharpness these lenses provide allow you to create stunning close-ups of all hosts, guests or actors in your YouTube videos. What’s more, if you are presenting a new product to your audience you can use the macro lens to make some captivating shots that will attract more audience. Zoom lenses can also be used for macro photography and video, although prime macro lenses produce better results.

Telephoto lenses

The subjects of your videos don’t always have to be in your immediate surroundings, because telephoto lenses let you capture scenes that are several miles away from you. Wildlife or sports videographers frequently use telephoto lenses because they don’t have another way of getting close to their subjects. However, telephoto lenses with 70-300mm focal length can also be used to take stunning portraits or close up shots. The biggest downside of telephoto lenses is their weight because the lenses with higher focal lengths can weigh up to 10lbs, which makes them a bit inconvenient to always carry with you.

Wide-angle lenses

Recording videos of vast open spaces, breathtaking vistas or beautiful city views is much easier if you have a wide-angle lens. The short focal length allows the lens to have a wider field of view which covers more space than standard or telephoto lenses. Wide-angle lenses also have lower apertures than lenses with longer focal lengths which results in images that have a shallow depth of field. Ultra-wide lenses like fisheye distort the view so the videos recorded with these lenses often suffer from the lack of realism.

Specialist lenses

YouTubers who are working on demanding projects can try to solve their troubles by using a specialist lens. Soft-focus lenses can help you take better portraits while tilt-shift lenses allow you to control the perspective. However, it is hard to imagine a scenario in which you’ll need a specialist lense if you are just starting out since even experienced videographers only use special lenses when they have absolutely no better way to record a scene.

Part 3: Recommended Best Camera Lenses for Shooting YouTube Videos

Here are a couple great lenses that might be good fits for you and your YouTube channel. The thing that makes them both ideal for vlogging is that they have low enough f-stops to blur out your background.

Camera Lens	Type	Price	Aperture	Focal Length
Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens	Wide angle	$279	f/4.5-5.6	10 -18mm
Rokinon 8mm f/3.5	Fisheye	$249	f/3.5	8mm
Canon 50mm f/1.8 STM Lens	Prime	$125	f/1.8	50mm
Canon EF 135mm f/2L USM Lens	Telephoto	$999	f/2	135mm
Tamron SP AF 17-50mm f/2.8	Standard Zoom	$299	f/2.8	17 -50mm
Sony 30mm f/3.5 Macro	Macro	$278	f/3.5	30mm

1.Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens

Canon released this lens in 2014 and shortly after it has gained the reputation of one of the most reliable wide to ultra-wide lenses for Canon cameras. Like most STM lenses, it offers incredibly fast autofocus technology that makes it a great choice for fast-paced action videos. The lens is equipped with an image stabilization system which guarantees that your videos are going to remain sharp even if the camera wasn’t perfectly still while you were recording. Somewhat smaller aperture range makes this lens poor choice for low light scenes, although you can get decent results if you manage to keep the camera still.

2. Rokinon 8mm Ultra Wide f/3.5 Fisheye Lens

Outdoor videos look much cooler when they are recorded with a wide-angle lens because the wider field of view enables you to capture more space in a shot. Fisheye lenses were made popular by GoPro cameras because they make the videos look more fun while producing high image quality. Rokinon 8mm lens allows you to adjust focus and aperture manually so you can fine-tune your shot before hitting the record button. To make things even better this model is compatible with a wide range of cameras including Pentax, Canon or Nikon DSLRs. It has a relatively fast aperture that enables it to deliver solid performances under low light conditions.

3.Canon EF 50mm f/1.8 STM Lens

The EF 50mm is a fixed lens with an f-stop of 1.8, which means it is great for blurring your background and performs well even in poorer lighting conditions. This is a really great lens for an opinion or beauty vlog, where you do not need to move around. You can stay put right where the focus is sharpest and stand out by blurring everything behind you. If you tend to reuse the same sets then you do not really need a zoom feature. If your shooting conditions rarely change then it is just as easy to use a reliable fixed lens like the EF 50mm since you will not need to be rethinking your set up and adjusting.

If you are looking for an inexpensive prime lens that lets you create sharp videos with shallow depth of field, you should look no further. This model is one of three Canon’s 50mm prime lenses, although the 50mm f/1.4 USM and 50mm f/1.2 ‘L’ USM models are much more expensive. You can use it to record a lot of different types of YouTube videos, like product reviews or makeup tutorials. The 50 mm f/1.8 STM lens doesn’t have image stabilization technology so you should try to be as still as you can possibly be when shooting handheld videos in order to avoid recording footage that has a lot of camera shakes.

4.Canon EF 135mm f/2L USM Lens

Recording moving objects from a distance requires you to have a lens that allows you to smoothly track their movements while keeping the subject in focus. The Canon EF 135mm f2/L USM lens is perhaps one of the best telephoto lenses on the market because it uses L glass that is widely accepted as the best in the industry. The Canon’s telephoto lens is compatible with ASP-C and Full Frame EF mount cameras. Keep in mind that this is also a prime lens and you can’t increase or decrease its focal length, but even so, it is a perfect choice for documentary-style videos.

5.Tamron SP AF 17-50mm f/2.8 XR Di II LD Aspherical (IF) Lens

The Tamron’s standard zoom lens offers good value at a very reasonable price. The maximum aperture is f/2.8, while the minimum aperture value this lens supports is f/32, which means that its users can easily experiment with different depths of field. The lens is compatible with most Canon cameras so if you have a camera from another manufacturer you may have to use the lens adapter in order to mount it onto your camera. Like most standard zoom lenses, Tamron SP AF model is highly versatile and you can use it to record a wide range of different scenes.

A lot of zoom lenses do not have wide enough apertures to create blurred backgrounds, but this Tamron lens is an exception at f/2.8. This low f-stop also means that it performs better in poor lighting conditions than a lot of other zoom lenses. If your shooting conditions change a lot – if you often change locations, for example – then it will be good to have a sturdy, well-built, zoom lens like the AF 17-mm that can be quickly adapted to new angles and distances.

6.Sony 30mm f/3.5 Macro

All Sony’s APS-C format E mount cameras are compatible with this multi-purpose lens. When mounted the 30mm lens provides a 45mm focal length equivalent, which means that you can use it to take macro shots of products or to record medium or close-up shots. This is a prime lens, so changing the focal length isn’t really an option, but the 1:1 life-size magnification, as well as the 0.9-inch working distance, allow you to get close to the subjects in the video. The aperture range is between f/3.5 and f/22 which means that you can choose how shallow the depth of field in your shot should be.

If you are using a 4k camera to shoot your YouTube video, check out best camera lens for 4k professional production.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

A DSLR is the ideal camera for some vlogs, and using a DSLR means you get to customize the look of your vlog by choosing the perfect lens. Choosing the best camera lens for your YouTube channel can be tricky because there are so many options. This article will walk you through some of them, and make two recommendations of great vlogging lenses. If you already have a good understanding of how camera lenses work then feel free to scroll down to the lens recs.

Part 1. Understanding Lenses: Zoom lens, Fixed lens, aperture, f-stop

There are two main categories of camera lenses: ‘zoom’ – lenses that allow you to zoom in and out – and ‘fixed’. If your lenses are tools then zoom lenses are Swiss army knives; they are very versatile. Fixed lenses, also called prime lenses, have more specific purposes. Do you need a tool that can do a lot of things, or a tool that is perfect for one specific job? Sometimes it is useful to have access to both.

We have explained the differences between Fixed lens and Zoom lens and advantages of using each lens, check this article: Zoom Lens vs. Fixed Lenses: Which one is best for YouTuber? for the detailed information.

Before we get into the recommendations here is a little background information on lenses in general:

Beginner’s Guide to Aperture and F-Stops

In order to be able to select the lens you’ll be using to record your YouTube videos, you first need to understand a few very basic concepts, such as aperture or f-stops.

1.What is a lens’s aperture?

The aperture of your lens is the hole through which light reaches your camera’s sensor, or the film if you are using a film camera. The wider your aperture is the more light you are letting into your camera. In low light it is better to have a wide aperture, and when you are working with a lot of light it is better to have a narrow aperture so your footage is not overexposed.

Aperture is simply an opening in the lens that lets the light through. If you want to increase the amount of the light that is reaching the camera’s sensor you need to open up the aperture blades that are located in the lens. The f-values like f/1.2 or f/1.8 indicate that the aperture is wide open and that the camera is receiving the maximum amount of light a lens you’re using can provide.

2.What is an ‘f-stop’?

Light passes through your lens’s aperture on its way to your camera’s sensor, and the f-stop of your lens relates to the amount of light it lets in. The lower your f-stop, the wider your aperture, and the more light you are letting into your camera. The more light you let into your camera the easier it is to achieve a blurred background. A lot of vloggers love blurring their backgrounds because it is a quick way to disguising the rooms they are shooting in.

F-stops are written like ‘f/1.8’ or ‘f/4’ on your lens. For more information on f-stops and blurring your background read “The Best Bokeh Lens - How to Get the Blurred Background for YouTube Videos” and watch Tasha’s video.

F-stops or f-numbers indicate how open the aperture is, so for example if your camera is displaying f/32 value it means that your camera is letting very little light to get through to the camera’s sensor. The f-number depends on a few other parameters such as shutter speed, exposure or ISO values. Large apertures provide a shallow depth of field which creates a smooth and artistic background blur, while a small aperture enables you to keep both the background and the foreground of your shot in focus.

Part 2: Types of Camera Lenses

The visual aspect of a video may not be the only thing you’ll have to dedicate special attention to while recording your YouTube video, but it is surely one of the most important factors of the video production process. A lens you are using will largely contribute to the aesthetics of the video. That’s why you need to know which type of lens will deliver the best results when shooting different types of scenes. Here are some of the most common types of lenses you’ll encounter.

Standard lenses

These lenses are featured in almost all camera kits, so the chances are that if you have a DSLR camera you already have a standard, mid-range lens. These lenses commonly have a fixed 50mm focal length, although zoom lenses with focal lengths in the range between 35mm and 75mm are also considered standard. You can use them to capture medium shots, single or multiple figure shots, and in some cases establishing shots, because they offer enough versatility to cover a multitude of different scenes. Standard lenses often have large apertures, which makes them quite useful if you often shoot videos under light conditions you can’t control.

Macro lenses

Details, product shots or any other subject that can be filmed from close proximity looks better if they are recorded with macro lenses. The high contrast and sharpness these lenses provide allow you to create stunning close-ups of all hosts, guests or actors in your YouTube videos. What’s more, if you are presenting a new product to your audience you can use the macro lens to make some captivating shots that will attract more audience. Zoom lenses can also be used for macro photography and video, although prime macro lenses produce better results.

Telephoto lenses

The subjects of your videos don’t always have to be in your immediate surroundings, because telephoto lenses let you capture scenes that are several miles away from you. Wildlife or sports videographers frequently use telephoto lenses because they don’t have another way of getting close to their subjects. However, telephoto lenses with 70-300mm focal length can also be used to take stunning portraits or close up shots. The biggest downside of telephoto lenses is their weight because the lenses with higher focal lengths can weigh up to 10lbs, which makes them a bit inconvenient to always carry with you.

Wide-angle lenses

Recording videos of vast open spaces, breathtaking vistas or beautiful city views is much easier if you have a wide-angle lens. The short focal length allows the lens to have a wider field of view which covers more space than standard or telephoto lenses. Wide-angle lenses also have lower apertures than lenses with longer focal lengths which results in images that have a shallow depth of field. Ultra-wide lenses like fisheye distort the view so the videos recorded with these lenses often suffer from the lack of realism.

Specialist lenses

YouTubers who are working on demanding projects can try to solve their troubles by using a specialist lens. Soft-focus lenses can help you take better portraits while tilt-shift lenses allow you to control the perspective. However, it is hard to imagine a scenario in which you’ll need a specialist lense if you are just starting out since even experienced videographers only use special lenses when they have absolutely no better way to record a scene.

Part 3: Recommended Best Camera Lenses for Shooting YouTube Videos

Here are a couple great lenses that might be good fits for you and your YouTube channel. The thing that makes them both ideal for vlogging is that they have low enough f-stops to blur out your background.

Camera Lens	Type	Price	Aperture	Focal Length
Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens	Wide angle	$279	f/4.5-5.6	10 -18mm
Rokinon 8mm f/3.5	Fisheye	$249	f/3.5	8mm
Canon 50mm f/1.8 STM Lens	Prime	$125	f/1.8	50mm
Canon EF 135mm f/2L USM Lens	Telephoto	$999	f/2	135mm
Tamron SP AF 17-50mm f/2.8	Standard Zoom	$299	f/2.8	17 -50mm
Sony 30mm f/3.5 Macro	Macro	$278	f/3.5	30mm

1.Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens

Canon released this lens in 2014 and shortly after it has gained the reputation of one of the most reliable wide to ultra-wide lenses for Canon cameras. Like most STM lenses, it offers incredibly fast autofocus technology that makes it a great choice for fast-paced action videos. The lens is equipped with an image stabilization system which guarantees that your videos are going to remain sharp even if the camera wasn’t perfectly still while you were recording. Somewhat smaller aperture range makes this lens poor choice for low light scenes, although you can get decent results if you manage to keep the camera still.

2. Rokinon 8mm Ultra Wide f/3.5 Fisheye Lens

Outdoor videos look much cooler when they are recorded with a wide-angle lens because the wider field of view enables you to capture more space in a shot. Fisheye lenses were made popular by GoPro cameras because they make the videos look more fun while producing high image quality. Rokinon 8mm lens allows you to adjust focus and aperture manually so you can fine-tune your shot before hitting the record button. To make things even better this model is compatible with a wide range of cameras including Pentax, Canon or Nikon DSLRs. It has a relatively fast aperture that enables it to deliver solid performances under low light conditions.

3.Canon EF 50mm f/1.8 STM Lens

The EF 50mm is a fixed lens with an f-stop of 1.8, which means it is great for blurring your background and performs well even in poorer lighting conditions. This is a really great lens for an opinion or beauty vlog, where you do not need to move around. You can stay put right where the focus is sharpest and stand out by blurring everything behind you. If you tend to reuse the same sets then you do not really need a zoom feature. If your shooting conditions rarely change then it is just as easy to use a reliable fixed lens like the EF 50mm since you will not need to be rethinking your set up and adjusting.

If you are looking for an inexpensive prime lens that lets you create sharp videos with shallow depth of field, you should look no further. This model is one of three Canon’s 50mm prime lenses, although the 50mm f/1.4 USM and 50mm f/1.2 ‘L’ USM models are much more expensive. You can use it to record a lot of different types of YouTube videos, like product reviews or makeup tutorials. The 50 mm f/1.8 STM lens doesn’t have image stabilization technology so you should try to be as still as you can possibly be when shooting handheld videos in order to avoid recording footage that has a lot of camera shakes.

4.Canon EF 135mm f/2L USM Lens

Recording moving objects from a distance requires you to have a lens that allows you to smoothly track their movements while keeping the subject in focus. The Canon EF 135mm f2/L USM lens is perhaps one of the best telephoto lenses on the market because it uses L glass that is widely accepted as the best in the industry. The Canon’s telephoto lens is compatible with ASP-C and Full Frame EF mount cameras. Keep in mind that this is also a prime lens and you can’t increase or decrease its focal length, but even so, it is a perfect choice for documentary-style videos.

5.Tamron SP AF 17-50mm f/2.8 XR Di II LD Aspherical (IF) Lens

The Tamron’s standard zoom lens offers good value at a very reasonable price. The maximum aperture is f/2.8, while the minimum aperture value this lens supports is f/32, which means that its users can easily experiment with different depths of field. The lens is compatible with most Canon cameras so if you have a camera from another manufacturer you may have to use the lens adapter in order to mount it onto your camera. Like most standard zoom lenses, Tamron SP AF model is highly versatile and you can use it to record a wide range of different scenes.

A lot of zoom lenses do not have wide enough apertures to create blurred backgrounds, but this Tamron lens is an exception at f/2.8. This low f-stop also means that it performs better in poor lighting conditions than a lot of other zoom lenses. If your shooting conditions change a lot – if you often change locations, for example – then it will be good to have a sturdy, well-built, zoom lens like the AF 17-mm that can be quickly adapted to new angles and distances.

6.Sony 30mm f/3.5 Macro

All Sony’s APS-C format E mount cameras are compatible with this multi-purpose lens. When mounted the 30mm lens provides a 45mm focal length equivalent, which means that you can use it to take macro shots of products or to record medium or close-up shots. This is a prime lens, so changing the focal length isn’t really an option, but the 1:1 life-size magnification, as well as the 0.9-inch working distance, allow you to get close to the subjects in the video. The aperture range is between f/3.5 and f/22 which means that you can choose how shallow the depth of field in your shot should be.

If you are using a 4k camera to shoot your YouTube video, check out best camera lens for 4k professional production.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

A DSLR is the ideal camera for some vlogs, and using a DSLR means you get to customize the look of your vlog by choosing the perfect lens. Choosing the best camera lens for your YouTube channel can be tricky because there are so many options. This article will walk you through some of them, and make two recommendations of great vlogging lenses. If you already have a good understanding of how camera lenses work then feel free to scroll down to the lens recs.

Part 1. Understanding Lenses: Zoom lens, Fixed lens, aperture, f-stop

There are two main categories of camera lenses: ‘zoom’ – lenses that allow you to zoom in and out – and ‘fixed’. If your lenses are tools then zoom lenses are Swiss army knives; they are very versatile. Fixed lenses, also called prime lenses, have more specific purposes. Do you need a tool that can do a lot of things, or a tool that is perfect for one specific job? Sometimes it is useful to have access to both.

We have explained the differences between Fixed lens and Zoom lens and advantages of using each lens, check this article: Zoom Lens vs. Fixed Lenses: Which one is best for YouTuber? for the detailed information.

Before we get into the recommendations here is a little background information on lenses in general:

Beginner’s Guide to Aperture and F-Stops

In order to be able to select the lens you’ll be using to record your YouTube videos, you first need to understand a few very basic concepts, such as aperture or f-stops.

1.What is a lens’s aperture?

The aperture of your lens is the hole through which light reaches your camera’s sensor, or the film if you are using a film camera. The wider your aperture is the more light you are letting into your camera. In low light it is better to have a wide aperture, and when you are working with a lot of light it is better to have a narrow aperture so your footage is not overexposed.

Aperture is simply an opening in the lens that lets the light through. If you want to increase the amount of the light that is reaching the camera’s sensor you need to open up the aperture blades that are located in the lens. The f-values like f/1.2 or f/1.8 indicate that the aperture is wide open and that the camera is receiving the maximum amount of light a lens you’re using can provide.

2.What is an ‘f-stop’?

Light passes through your lens’s aperture on its way to your camera’s sensor, and the f-stop of your lens relates to the amount of light it lets in. The lower your f-stop, the wider your aperture, and the more light you are letting into your camera. The more light you let into your camera the easier it is to achieve a blurred background. A lot of vloggers love blurring their backgrounds because it is a quick way to disguising the rooms they are shooting in.

F-stops are written like ‘f/1.8’ or ‘f/4’ on your lens. For more information on f-stops and blurring your background read “The Best Bokeh Lens - How to Get the Blurred Background for YouTube Videos” and watch Tasha’s video.

F-stops or f-numbers indicate how open the aperture is, so for example if your camera is displaying f/32 value it means that your camera is letting very little light to get through to the camera’s sensor. The f-number depends on a few other parameters such as shutter speed, exposure or ISO values. Large apertures provide a shallow depth of field which creates a smooth and artistic background blur, while a small aperture enables you to keep both the background and the foreground of your shot in focus.

Part 2: Types of Camera Lenses

The visual aspect of a video may not be the only thing you’ll have to dedicate special attention to while recording your YouTube video, but it is surely one of the most important factors of the video production process. A lens you are using will largely contribute to the aesthetics of the video. That’s why you need to know which type of lens will deliver the best results when shooting different types of scenes. Here are some of the most common types of lenses you’ll encounter.

Standard lenses

These lenses are featured in almost all camera kits, so the chances are that if you have a DSLR camera you already have a standard, mid-range lens. These lenses commonly have a fixed 50mm focal length, although zoom lenses with focal lengths in the range between 35mm and 75mm are also considered standard. You can use them to capture medium shots, single or multiple figure shots, and in some cases establishing shots, because they offer enough versatility to cover a multitude of different scenes. Standard lenses often have large apertures, which makes them quite useful if you often shoot videos under light conditions you can’t control.

Macro lenses

Details, product shots or any other subject that can be filmed from close proximity looks better if they are recorded with macro lenses. The high contrast and sharpness these lenses provide allow you to create stunning close-ups of all hosts, guests or actors in your YouTube videos. What’s more, if you are presenting a new product to your audience you can use the macro lens to make some captivating shots that will attract more audience. Zoom lenses can also be used for macro photography and video, although prime macro lenses produce better results.

Telephoto lenses

The subjects of your videos don’t always have to be in your immediate surroundings, because telephoto lenses let you capture scenes that are several miles away from you. Wildlife or sports videographers frequently use telephoto lenses because they don’t have another way of getting close to their subjects. However, telephoto lenses with 70-300mm focal length can also be used to take stunning portraits or close up shots. The biggest downside of telephoto lenses is their weight because the lenses with higher focal lengths can weigh up to 10lbs, which makes them a bit inconvenient to always carry with you.

Wide-angle lenses

Recording videos of vast open spaces, breathtaking vistas or beautiful city views is much easier if you have a wide-angle lens. The short focal length allows the lens to have a wider field of view which covers more space than standard or telephoto lenses. Wide-angle lenses also have lower apertures than lenses with longer focal lengths which results in images that have a shallow depth of field. Ultra-wide lenses like fisheye distort the view so the videos recorded with these lenses often suffer from the lack of realism.

Specialist lenses

YouTubers who are working on demanding projects can try to solve their troubles by using a specialist lens. Soft-focus lenses can help you take better portraits while tilt-shift lenses allow you to control the perspective. However, it is hard to imagine a scenario in which you’ll need a specialist lense if you are just starting out since even experienced videographers only use special lenses when they have absolutely no better way to record a scene.

Part 3: Recommended Best Camera Lenses for Shooting YouTube Videos

Here are a couple great lenses that might be good fits for you and your YouTube channel. The thing that makes them both ideal for vlogging is that they have low enough f-stops to blur out your background.

Camera Lens	Type	Price	Aperture	Focal Length
Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens	Wide angle	$279	f/4.5-5.6	10 -18mm
Rokinon 8mm f/3.5	Fisheye	$249	f/3.5	8mm
Canon 50mm f/1.8 STM Lens	Prime	$125	f/1.8	50mm
Canon EF 135mm f/2L USM Lens	Telephoto	$999	f/2	135mm
Tamron SP AF 17-50mm f/2.8	Standard Zoom	$299	f/2.8	17 -50mm
Sony 30mm f/3.5 Macro	Macro	$278	f/3.5	30mm

1.Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens

Canon released this lens in 2014 and shortly after it has gained the reputation of one of the most reliable wide to ultra-wide lenses for Canon cameras. Like most STM lenses, it offers incredibly fast autofocus technology that makes it a great choice for fast-paced action videos. The lens is equipped with an image stabilization system which guarantees that your videos are going to remain sharp even if the camera wasn’t perfectly still while you were recording. Somewhat smaller aperture range makes this lens poor choice for low light scenes, although you can get decent results if you manage to keep the camera still.

2. Rokinon 8mm Ultra Wide f/3.5 Fisheye Lens

Outdoor videos look much cooler when they are recorded with a wide-angle lens because the wider field of view enables you to capture more space in a shot. Fisheye lenses were made popular by GoPro cameras because they make the videos look more fun while producing high image quality. Rokinon 8mm lens allows you to adjust focus and aperture manually so you can fine-tune your shot before hitting the record button. To make things even better this model is compatible with a wide range of cameras including Pentax, Canon or Nikon DSLRs. It has a relatively fast aperture that enables it to deliver solid performances under low light conditions.

3.Canon EF 50mm f/1.8 STM Lens

The EF 50mm is a fixed lens with an f-stop of 1.8, which means it is great for blurring your background and performs well even in poorer lighting conditions. This is a really great lens for an opinion or beauty vlog, where you do not need to move around. You can stay put right where the focus is sharpest and stand out by blurring everything behind you. If you tend to reuse the same sets then you do not really need a zoom feature. If your shooting conditions rarely change then it is just as easy to use a reliable fixed lens like the EF 50mm since you will not need to be rethinking your set up and adjusting.

If you are looking for an inexpensive prime lens that lets you create sharp videos with shallow depth of field, you should look no further. This model is one of three Canon’s 50mm prime lenses, although the 50mm f/1.4 USM and 50mm f/1.2 ‘L’ USM models are much more expensive. You can use it to record a lot of different types of YouTube videos, like product reviews or makeup tutorials. The 50 mm f/1.8 STM lens doesn’t have image stabilization technology so you should try to be as still as you can possibly be when shooting handheld videos in order to avoid recording footage that has a lot of camera shakes.

4.Canon EF 135mm f/2L USM Lens

Recording moving objects from a distance requires you to have a lens that allows you to smoothly track their movements while keeping the subject in focus. The Canon EF 135mm f2/L USM lens is perhaps one of the best telephoto lenses on the market because it uses L glass that is widely accepted as the best in the industry. The Canon’s telephoto lens is compatible with ASP-C and Full Frame EF mount cameras. Keep in mind that this is also a prime lens and you can’t increase or decrease its focal length, but even so, it is a perfect choice for documentary-style videos.

5.Tamron SP AF 17-50mm f/2.8 XR Di II LD Aspherical (IF) Lens

The Tamron’s standard zoom lens offers good value at a very reasonable price. The maximum aperture is f/2.8, while the minimum aperture value this lens supports is f/32, which means that its users can easily experiment with different depths of field. The lens is compatible with most Canon cameras so if you have a camera from another manufacturer you may have to use the lens adapter in order to mount it onto your camera. Like most standard zoom lenses, Tamron SP AF model is highly versatile and you can use it to record a wide range of different scenes.

A lot of zoom lenses do not have wide enough apertures to create blurred backgrounds, but this Tamron lens is an exception at f/2.8. This low f-stop also means that it performs better in poor lighting conditions than a lot of other zoom lenses. If your shooting conditions change a lot – if you often change locations, for example – then it will be good to have a sturdy, well-built, zoom lens like the AF 17-mm that can be quickly adapted to new angles and distances.

6.Sony 30mm f/3.5 Macro

All Sony’s APS-C format E mount cameras are compatible with this multi-purpose lens. When mounted the 30mm lens provides a 45mm focal length equivalent, which means that you can use it to take macro shots of products or to record medium or close-up shots. This is a prime lens, so changing the focal length isn’t really an option, but the 1:1 life-size magnification, as well as the 0.9-inch working distance, allow you to get close to the subjects in the video. The aperture range is between f/3.5 and f/22 which means that you can choose how shallow the depth of field in your shot should be.

If you are using a 4k camera to shoot your YouTube video, check out best camera lens for 4k professional production.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

A DSLR is the ideal camera for some vlogs, and using a DSLR means you get to customize the look of your vlog by choosing the perfect lens. Choosing the best camera lens for your YouTube channel can be tricky because there are so many options. This article will walk you through some of them, and make two recommendations of great vlogging lenses. If you already have a good understanding of how camera lenses work then feel free to scroll down to the lens recs.

Part 1. Understanding Lenses: Zoom lens, Fixed lens, aperture, f-stop

There are two main categories of camera lenses: ‘zoom’ – lenses that allow you to zoom in and out – and ‘fixed’. If your lenses are tools then zoom lenses are Swiss army knives; they are very versatile. Fixed lenses, also called prime lenses, have more specific purposes. Do you need a tool that can do a lot of things, or a tool that is perfect for one specific job? Sometimes it is useful to have access to both.

We have explained the differences between Fixed lens and Zoom lens and advantages of using each lens, check this article: Zoom Lens vs. Fixed Lenses: Which one is best for YouTuber? for the detailed information.

Before we get into the recommendations here is a little background information on lenses in general:

Beginner’s Guide to Aperture and F-Stops

In order to be able to select the lens you’ll be using to record your YouTube videos, you first need to understand a few very basic concepts, such as aperture or f-stops.

1.What is a lens’s aperture?

The aperture of your lens is the hole through which light reaches your camera’s sensor, or the film if you are using a film camera. The wider your aperture is the more light you are letting into your camera. In low light it is better to have a wide aperture, and when you are working with a lot of light it is better to have a narrow aperture so your footage is not overexposed.

Aperture is simply an opening in the lens that lets the light through. If you want to increase the amount of the light that is reaching the camera’s sensor you need to open up the aperture blades that are located in the lens. The f-values like f/1.2 or f/1.8 indicate that the aperture is wide open and that the camera is receiving the maximum amount of light a lens you’re using can provide.

2.What is an ‘f-stop’?

Light passes through your lens’s aperture on its way to your camera’s sensor, and the f-stop of your lens relates to the amount of light it lets in. The lower your f-stop, the wider your aperture, and the more light you are letting into your camera. The more light you let into your camera the easier it is to achieve a blurred background. A lot of vloggers love blurring their backgrounds because it is a quick way to disguising the rooms they are shooting in.

F-stops are written like ‘f/1.8’ or ‘f/4’ on your lens. For more information on f-stops and blurring your background read “The Best Bokeh Lens - How to Get the Blurred Background for YouTube Videos” and watch Tasha’s video.

F-stops or f-numbers indicate how open the aperture is, so for example if your camera is displaying f/32 value it means that your camera is letting very little light to get through to the camera’s sensor. The f-number depends on a few other parameters such as shutter speed, exposure or ISO values. Large apertures provide a shallow depth of field which creates a smooth and artistic background blur, while a small aperture enables you to keep both the background and the foreground of your shot in focus.

Part 2: Types of Camera Lenses

The visual aspect of a video may not be the only thing you’ll have to dedicate special attention to while recording your YouTube video, but it is surely one of the most important factors of the video production process. A lens you are using will largely contribute to the aesthetics of the video. That’s why you need to know which type of lens will deliver the best results when shooting different types of scenes. Here are some of the most common types of lenses you’ll encounter.

Standard lenses

These lenses are featured in almost all camera kits, so the chances are that if you have a DSLR camera you already have a standard, mid-range lens. These lenses commonly have a fixed 50mm focal length, although zoom lenses with focal lengths in the range between 35mm and 75mm are also considered standard. You can use them to capture medium shots, single or multiple figure shots, and in some cases establishing shots, because they offer enough versatility to cover a multitude of different scenes. Standard lenses often have large apertures, which makes them quite useful if you often shoot videos under light conditions you can’t control.

Macro lenses

Details, product shots or any other subject that can be filmed from close proximity looks better if they are recorded with macro lenses. The high contrast and sharpness these lenses provide allow you to create stunning close-ups of all hosts, guests or actors in your YouTube videos. What’s more, if you are presenting a new product to your audience you can use the macro lens to make some captivating shots that will attract more audience. Zoom lenses can also be used for macro photography and video, although prime macro lenses produce better results.

Telephoto lenses

The subjects of your videos don’t always have to be in your immediate surroundings, because telephoto lenses let you capture scenes that are several miles away from you. Wildlife or sports videographers frequently use telephoto lenses because they don’t have another way of getting close to their subjects. However, telephoto lenses with 70-300mm focal length can also be used to take stunning portraits or close up shots. The biggest downside of telephoto lenses is their weight because the lenses with higher focal lengths can weigh up to 10lbs, which makes them a bit inconvenient to always carry with you.

Wide-angle lenses

Recording videos of vast open spaces, breathtaking vistas or beautiful city views is much easier if you have a wide-angle lens. The short focal length allows the lens to have a wider field of view which covers more space than standard or telephoto lenses. Wide-angle lenses also have lower apertures than lenses with longer focal lengths which results in images that have a shallow depth of field. Ultra-wide lenses like fisheye distort the view so the videos recorded with these lenses often suffer from the lack of realism.

Specialist lenses

YouTubers who are working on demanding projects can try to solve their troubles by using a specialist lens. Soft-focus lenses can help you take better portraits while tilt-shift lenses allow you to control the perspective. However, it is hard to imagine a scenario in which you’ll need a specialist lense if you are just starting out since even experienced videographers only use special lenses when they have absolutely no better way to record a scene.

Part 3: Recommended Best Camera Lenses for Shooting YouTube Videos

Here are a couple great lenses that might be good fits for you and your YouTube channel. The thing that makes them both ideal for vlogging is that they have low enough f-stops to blur out your background.

Camera Lens	Type	Price	Aperture	Focal Length
Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens	Wide angle	$279	f/4.5-5.6	10 -18mm
Rokinon 8mm f/3.5	Fisheye	$249	f/3.5	8mm
Canon 50mm f/1.8 STM Lens	Prime	$125	f/1.8	50mm
Canon EF 135mm f/2L USM Lens	Telephoto	$999	f/2	135mm
Tamron SP AF 17-50mm f/2.8	Standard Zoom	$299	f/2.8	17 -50mm
Sony 30mm f/3.5 Macro	Macro	$278	f/3.5	30mm

1.Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens

Canon released this lens in 2014 and shortly after it has gained the reputation of one of the most reliable wide to ultra-wide lenses for Canon cameras. Like most STM lenses, it offers incredibly fast autofocus technology that makes it a great choice for fast-paced action videos. The lens is equipped with an image stabilization system which guarantees that your videos are going to remain sharp even if the camera wasn’t perfectly still while you were recording. Somewhat smaller aperture range makes this lens poor choice for low light scenes, although you can get decent results if you manage to keep the camera still.

2. Rokinon 8mm Ultra Wide f/3.5 Fisheye Lens

Outdoor videos look much cooler when they are recorded with a wide-angle lens because the wider field of view enables you to capture more space in a shot. Fisheye lenses were made popular by GoPro cameras because they make the videos look more fun while producing high image quality. Rokinon 8mm lens allows you to adjust focus and aperture manually so you can fine-tune your shot before hitting the record button. To make things even better this model is compatible with a wide range of cameras including Pentax, Canon or Nikon DSLRs. It has a relatively fast aperture that enables it to deliver solid performances under low light conditions.

3.Canon EF 50mm f/1.8 STM Lens

The EF 50mm is a fixed lens with an f-stop of 1.8, which means it is great for blurring your background and performs well even in poorer lighting conditions. This is a really great lens for an opinion or beauty vlog, where you do not need to move around. You can stay put right where the focus is sharpest and stand out by blurring everything behind you. If you tend to reuse the same sets then you do not really need a zoom feature. If your shooting conditions rarely change then it is just as easy to use a reliable fixed lens like the EF 50mm since you will not need to be rethinking your set up and adjusting.

If you are looking for an inexpensive prime lens that lets you create sharp videos with shallow depth of field, you should look no further. This model is one of three Canon’s 50mm prime lenses, although the 50mm f/1.4 USM and 50mm f/1.2 ‘L’ USM models are much more expensive. You can use it to record a lot of different types of YouTube videos, like product reviews or makeup tutorials. The 50 mm f/1.8 STM lens doesn’t have image stabilization technology so you should try to be as still as you can possibly be when shooting handheld videos in order to avoid recording footage that has a lot of camera shakes.

4.Canon EF 135mm f/2L USM Lens

Recording moving objects from a distance requires you to have a lens that allows you to smoothly track their movements while keeping the subject in focus. The Canon EF 135mm f2/L USM lens is perhaps one of the best telephoto lenses on the market because it uses L glass that is widely accepted as the best in the industry. The Canon’s telephoto lens is compatible with ASP-C and Full Frame EF mount cameras. Keep in mind that this is also a prime lens and you can’t increase or decrease its focal length, but even so, it is a perfect choice for documentary-style videos.

5.Tamron SP AF 17-50mm f/2.8 XR Di II LD Aspherical (IF) Lens

The Tamron’s standard zoom lens offers good value at a very reasonable price. The maximum aperture is f/2.8, while the minimum aperture value this lens supports is f/32, which means that its users can easily experiment with different depths of field. The lens is compatible with most Canon cameras so if you have a camera from another manufacturer you may have to use the lens adapter in order to mount it onto your camera. Like most standard zoom lenses, Tamron SP AF model is highly versatile and you can use it to record a wide range of different scenes.

A lot of zoom lenses do not have wide enough apertures to create blurred backgrounds, but this Tamron lens is an exception at f/2.8. This low f-stop also means that it performs better in poor lighting conditions than a lot of other zoom lenses. If your shooting conditions change a lot – if you often change locations, for example – then it will be good to have a sturdy, well-built, zoom lens like the AF 17-mm that can be quickly adapted to new angles and distances.

6.Sony 30mm f/3.5 Macro

All Sony’s APS-C format E mount cameras are compatible with this multi-purpose lens. When mounted the 30mm lens provides a 45mm focal length equivalent, which means that you can use it to take macro shots of products or to record medium or close-up shots. This is a prime lens, so changing the focal length isn’t really an option, but the 1:1 life-size magnification, as well as the 0.9-inch working distance, allow you to get close to the subjects in the video. The aperture range is between f/3.5 and f/22 which means that you can choose how shallow the depth of field in your shot should be.

If you are using a 4k camera to shoot your YouTube video, check out best camera lens for 4k professional production.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Essential Steps to Create YouTube Beginnings & Ends on a Budget

How to Create YouTube Intros & End Cards - Free and Easy

Shanoon Cox

Oct 26, 2023• Proven solutions

0

Part 1: Intros

Elements of an Intro

Top Intro Sites

Creating an Intro in Filmora

Part 2: End Cards

Elements of an End Card

How To Make an End Card

Part1: Intros

Elements of an Intro

Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.

When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.

Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.

Top Intro Sites

There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:

FlixPress.com

This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.

IntroMaker.net

This is another site with really professional looking intros for $5. They only have two free options, though.

Creating an Intro in Filmora

You can create a simple intro card in Filmora.

1. Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
2. Drag your clip or background into the video track of your timeline and trim it down to five seconds.
3. If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
4. With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
5. Click on the editing icon with your logo selected and choose an animation.
6. Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
7. The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
8. Export your video and save it for use in all of your other videos.

Part 2: End Cards

When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.

To keep viewers on your channel, you can create your End Card which recommends other content you have created.

Elements of an End Card

An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.

It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.

You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.

Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.

How To Make an End Card

1. Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
2. Drag your background into your timeline at the end of your video.
3. Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
4. Trim the clips in your picture in picture track down to the same length as your end card.
5. Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
6. Position your clips so they are spaced evenly by dragging them in the preview screen.
7. Mute your clips.
8. If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
9. Export your video from Filmora and upload it to YouTube.
10. Go to your Video Manager and select Annotations in the drop-down menu next to your video.
11. Go to your end card in the previewer, as that is where you want to add your annotations.
12. Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
13. Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
14. Click Apply Changes.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

Part 1: Intros

Elements of an Intro

Top Intro Sites

Creating an Intro in Filmora

Part 2: End Cards

Elements of an End Card

How To Make an End Card

Part1: Intros

Elements of an Intro

Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.

When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.

Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.

Top Intro Sites

There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:

FlixPress.com

This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.

IntroMaker.net

This is another site with really professional looking intros for $5. They only have two free options, though.

Creating an Intro in Filmora

You can create a simple intro card in Filmora.

1. Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
2. Drag your clip or background into the video track of your timeline and trim it down to five seconds.
3. If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
4. With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
5. Click on the editing icon with your logo selected and choose an animation.
6. Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
7. The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
8. Export your video and save it for use in all of your other videos.

Part 2: End Cards

When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.

To keep viewers on your channel, you can create your End Card which recommends other content you have created.

Elements of an End Card

An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.

It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.

You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.

Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.

How To Make an End Card

1. Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
2. Drag your background into your timeline at the end of your video.
3. Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
4. Trim the clips in your picture in picture track down to the same length as your end card.
5. Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
6. Position your clips so they are spaced evenly by dragging them in the preview screen.
7. Mute your clips.
8. If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
9. Export your video from Filmora and upload it to YouTube.
10. Go to your Video Manager and select Annotations in the drop-down menu next to your video.
11. Go to your end card in the previewer, as that is where you want to add your annotations.
12. Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
13. Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
14. Click Apply Changes.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

Part 1: Intros

Elements of an Intro

Top Intro Sites

Creating an Intro in Filmora

Part 2: End Cards

Elements of an End Card

How To Make an End Card

Part1: Intros

Elements of an Intro

Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.

When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.

Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.

Top Intro Sites

There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:

FlixPress.com

This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.

IntroMaker.net

This is another site with really professional looking intros for $5. They only have two free options, though.

Creating an Intro in Filmora

You can create a simple intro card in Filmora.

1. Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
2. Drag your clip or background into the video track of your timeline and trim it down to five seconds.
3. If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
4. With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
5. Click on the editing icon with your logo selected and choose an animation.
6. Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
7. The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
8. Export your video and save it for use in all of your other videos.

Part 2: End Cards

When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.

To keep viewers on your channel, you can create your End Card which recommends other content you have created.

Elements of an End Card

An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.

It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.

You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.

Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.

How To Make an End Card

1. Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
2. Drag your background into your timeline at the end of your video.
3. Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
4. Trim the clips in your picture in picture track down to the same length as your end card.
5. Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
6. Position your clips so they are spaced evenly by dragging them in the preview screen.
7. Mute your clips.
8. If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
9. Export your video from Filmora and upload it to YouTube.
10. Go to your Video Manager and select Annotations in the drop-down menu next to your video.
11. Go to your end card in the previewer, as that is where you want to add your annotations.
12. Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
13. Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
14. Click Apply Changes.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

Part 1: Intros

Elements of an Intro

Top Intro Sites

Creating an Intro in Filmora

Part 2: End Cards

Elements of an End Card

How To Make an End Card

Part1: Intros

Elements of an Intro

Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.

When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.

Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.

Top Intro Sites

There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:

FlixPress.com

This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.

IntroMaker.net

This is another site with really professional looking intros for $5. They only have two free options, though.

Creating an Intro in Filmora

You can create a simple intro card in Filmora.

1. Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
2. Drag your clip or background into the video track of your timeline and trim it down to five seconds.
3. If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
4. With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
5. Click on the editing icon with your logo selected and choose an animation.
6. Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
7. The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
8. Export your video and save it for use in all of your other videos.

Part 2: End Cards

When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.

To keep viewers on your channel, you can create your End Card which recommends other content you have created.

Elements of an End Card

An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.

It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.

You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.

Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.

How To Make an End Card

1. Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
2. Drag your background into your timeline at the end of your video.
3. Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
4. Trim the clips in your picture in picture track down to the same length as your end card.
5. Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
6. Position your clips so they are spaced evenly by dragging them in the preview screen.
7. Mute your clips.
8. If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
9. Export your video from Filmora and upload it to YouTube.
10. Go to your Video Manager and select Annotations in the drop-down menu next to your video.
11. Go to your end card in the previewer, as that is where you want to add your annotations.
12. Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
13. Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
14. Click Apply Changes.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

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