Unleash Creative Filmmaking: YouTube Guides & Extras

Do you want to convert video clips into intriguing movies? If yes, then you should download and install an advanced movie maker on your computer and creatively compile your video clips and photos. Movie Makers have multiple features such as transition overlays, timeline narration, audio options, and animations. This guide is about YouTube movie makers and how you can get started with this application.

What Is YouTube Movie Maker?

YouTube Movie Maker is a video editing program. It enables video editors to create videos for their YouTube channel. Furthermore, you can upload and manage your videos on YouTube using this software. You can perform all these tasks with a single interface. Creating videos using YouTube movie makers is entertaining as it includes interesting tools to express creative instinct. Furthermore, the moviemaker YouTube uploading process is also simpler than ever. Here are some features of YouTube movie maker:

1. Video Creation

YouTube movie maker is a simple-to-use video editing tool with wide-ranging features. You can add multiple images, video clips, audio, and icons and align them on the timeline. Beginners can use Movie Wizard to understand the platform interface and develop video editing skills.

3. Publishing

This tool has standard and special features. Using YouTube movie maker, you can upload videos on your YouTube channel and attract more audience with your content. This video editing tool makes it easy for YouTube content creators to publish their content on the platform. Furthermore, you can save the content on your computer and publish it later on.

3. Boost Productivity

Video editors such as YouTube movie maker improve productivity for video editors. With convenient features and tools, content creators can create more videos with efficiency and increase their content reach.

YouTube Movie Maker Tutorial

YouTube Movie Maker download process is simple. To download and install the application follow these steps:

Step 1: Visit MakeYouTubeVideo.com and choose the download option.

Step 2: This tool is compatible with every Windows version, so you don’t have to worry about compatibility.

Step 3: While downloading the application you need to evaluate the plans.

Step 4: The Platinum version of YouTube Movie Maker will cost $399. With this plan, you will get high-quality transition effects and audio materials.

Step 5: After choosing the plan, you have to enter the payment options and download the tool.

Step 6: A setup file will download to your computer.

Step 7: You need to open that file and run the installation process.

Here are some tips to use YouTube Movie Maker:

Step 1: When you open the application a clear interface will appear with easy-to-use options.

Step 2: From the left panel, you can browse through your computer storage and import content

Step 3: Also, you can drag and drop the media on your workspace.

Step 4: Align the content on different channels and add music.

Step 5: Once you align the content as required, you can publish the video on YouTube from the button on the bottom right.

4 Best Alternatives for YouTube Movie Maker

A plethora of video editing tools are available on the internet. Whether you are a marketing manager or a film producer, you would need a movie marker to boost your productivity and become a professional video content creator. If you want an alternate option for YouTube movie maker, you can check this list:

1. Wondershare Filmora

Filmora is one of the best video editing tools out there. Other than Filmora, Wondershare also offers Filmora (a video editing tool for mobile), and FilmStock with wide-ranging video effects and unique soundtracks. Filmora offers a simple and intuitive interface with lots of exciting overlays, filters, transitions, and motion elements. Since Filmora has a dedicated films tock, users can easily download royalty-free music and video clips. Some basic features of Filmora are:

• Noise removal
• Speed control
• GIF support
• 4K editing support
• Frame by frame preview
• Color tuning

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Only a few video editing tools offer 4K and GIF support, and Filmora is one of them. Filmora enables video editors to include engaging titles on their videos. This video editor offers a super easy and flexible interface to video editors so they can drag and drop relevant clips, select interesting music, and choose a striking theme.

The interface is clean, uncluttered, and organized with easy-to-access features. It includes basic as well as advanced features to enhance video quality and add outstanding effects. There are vast numbers of effects and transitions to make your video smooth and engaging. Color matching and motion tracker tools will completely change your video quality.

2. Nero Video

Nero Video is a cheap yet effective tool for YouTubers. This tool comes with a wide array of effects and tricks to create outstanding content. This tool is perfect for beginners because of its simple editing tools. Nero Video offers the finest functionalities and speed to video editors so they can create more engaging content and publish it on their YouTube channel. Some features of Nero Video are:

• Keyframe animation tools
• Movie templates
• Wide range of templates
• 4K support

4. InVideo

InVideo is different than other platforms as content creators can create interesting videos on the cloud using this tool. This means that you don’t have to download InVideo software. Instead, you can just log into your account and start editing. Furthermore, the tool is stocked with many frames, stickers, features, tricks, and transitions. This software is suitable for beginner as well as professional users. With more than 4000 templates, anyone can create a video on this platform. InVideo doesn’t irritate its users with a watermark, even if you are using the free version of this application. Here are some features of using the InVideo editing tool:

• No watermark
• More than 4000 templates
• More than 8Mn and iStock videos and images
• Intelligent frames
• Automate voice-overs
• Multiple layers
• Power transitions

5. Clipchamp Create

Clipchamp Create is a free video editing tool with wide-ranging transitional effects, and an export option without a watermark. Watermarks only appear when you use stock videos and images in your video. Premium and Business plans are available in this software that offer access to a vast stock library. Using stock library, you can download and add high-resolution images and videos to your project. The tool is incredibly handy as it offers you unique options webcam recorder, video converter, and video compressor. Clipchamp also offers the following features:

• Camera recorder
• Stock library
• Text to speech
• Brand kit
• Trimming videos

Closing Word

Now that you have notable information about the YouTube movie maker tool, you can easily download and install it on your computer. Many YouTube content creators find this application basic. If you want a more advanced tool, you can check the list of alternative movie makers and download the one that offers the best features.

3. Publishing

This tool has standard and special features. Using YouTube movie maker, you can upload videos on your YouTube channel and attract more audience with your content. This video editing tool makes it easy for YouTube content creators to publish their content on the platform. Furthermore, you can save the content on your computer and publish it later on.

3. Boost Productivity

Video editors such as YouTube movie maker improve productivity for video editors. With convenient features and tools, content creators can create more videos with efficiency and increase their content reach.

YouTube Movie Maker Tutorial

YouTube Movie Maker download process is simple. To download and install the application follow these steps:

Step 1: Visit MakeYouTubeVideo.com and choose the download option.

Step 2: This tool is compatible with every Windows version, so you don’t have to worry about compatibility.

Step 3: While downloading the application you need to evaluate the plans.

Step 4: The Platinum version of YouTube Movie Maker will cost $399. With this plan, you will get high-quality transition effects and audio materials.

Step 5: After choosing the plan, you have to enter the payment options and download the tool.

Step 6: A setup file will download to your computer.

Step 7: You need to open that file and run the installation process.

Here are some tips to use YouTube Movie Maker:

Step 1: When you open the application a clear interface will appear with easy-to-use options.

Step 2: From the left panel, you can browse through your computer storage and import content

Step 3: Also, you can drag and drop the media on your workspace.

Step 4: Align the content on different channels and add music.

Step 5: Once you align the content as required, you can publish the video on YouTube from the button on the bottom right.

4 Best Alternatives for YouTube Movie Maker

A plethora of video editing tools are available on the internet. Whether you are a marketing manager or a film producer, you would need a movie marker to boost your productivity and become a professional video content creator. If you want an alternate option for YouTube movie maker, you can check this list:

1. Wondershare Filmora

Filmora is one of the best video editing tools out there. Other than Filmora, Wondershare also offers Filmora (a video editing tool for mobile), and FilmStock with wide-ranging video effects and unique soundtracks. Filmora offers a simple and intuitive interface with lots of exciting overlays, filters, transitions, and motion elements. Since Filmora has a dedicated films tock, users can easily download royalty-free music and video clips. Some basic features of Filmora are:

• Noise removal
• Speed control
• GIF support
• 4K editing support
• Frame by frame preview
• Color tuning

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Only a few video editing tools offer 4K and GIF support, and Filmora is one of them. Filmora enables video editors to include engaging titles on their videos. This video editor offers a super easy and flexible interface to video editors so they can drag and drop relevant clips, select interesting music, and choose a striking theme.

The interface is clean, uncluttered, and organized with easy-to-access features. It includes basic as well as advanced features to enhance video quality and add outstanding effects. There are vast numbers of effects and transitions to make your video smooth and engaging. Color matching and motion tracker tools will completely change your video quality.

2. Nero Video

Nero Video is a cheap yet effective tool for YouTubers. This tool comes with a wide array of effects and tricks to create outstanding content. This tool is perfect for beginners because of its simple editing tools. Nero Video offers the finest functionalities and speed to video editors so they can create more engaging content and publish it on their YouTube channel. Some features of Nero Video are:

• Keyframe animation tools
• Movie templates
• Wide range of templates
• 4K support

4. InVideo

InVideo is different than other platforms as content creators can create interesting videos on the cloud using this tool. This means that you don’t have to download InVideo software. Instead, you can just log into your account and start editing. Furthermore, the tool is stocked with many frames, stickers, features, tricks, and transitions. This software is suitable for beginner as well as professional users. With more than 4000 templates, anyone can create a video on this platform. InVideo doesn’t irritate its users with a watermark, even if you are using the free version of this application. Here are some features of using the InVideo editing tool:

• No watermark
• More than 4000 templates
• More than 8Mn and iStock videos and images
• Intelligent frames
• Automate voice-overs
• Multiple layers
• Power transitions

5. Clipchamp Create

Clipchamp Create is a free video editing tool with wide-ranging transitional effects, and an export option without a watermark. Watermarks only appear when you use stock videos and images in your video. Premium and Business plans are available in this software that offer access to a vast stock library. Using stock library, you can download and add high-resolution images and videos to your project. The tool is incredibly handy as it offers you unique options webcam recorder, video converter, and video compressor. Clipchamp also offers the following features:

• Camera recorder
• Stock library
• Text to speech
• Brand kit
• Trimming videos

Closing Word

Now that you have notable information about the YouTube movie maker tool, you can easily download and install it on your computer. Many YouTube content creators find this application basic. If you want a more advanced tool, you can check the list of alternative movie makers and download the one that offers the best features.

3. Publishing

This tool has standard and special features. Using YouTube movie maker, you can upload videos on your YouTube channel and attract more audience with your content. This video editing tool makes it easy for YouTube content creators to publish their content on the platform. Furthermore, you can save the content on your computer and publish it later on.

3. Boost Productivity

Video editors such as YouTube movie maker improve productivity for video editors. With convenient features and tools, content creators can create more videos with efficiency and increase their content reach.

YouTube Movie Maker Tutorial

YouTube Movie Maker download process is simple. To download and install the application follow these steps:

Step 1: Visit MakeYouTubeVideo.com and choose the download option.

Step 2: This tool is compatible with every Windows version, so you don’t have to worry about compatibility.

Step 3: While downloading the application you need to evaluate the plans.

Step 4: The Platinum version of YouTube Movie Maker will cost $399. With this plan, you will get high-quality transition effects and audio materials.

Step 5: After choosing the plan, you have to enter the payment options and download the tool.

Step 6: A setup file will download to your computer.

Step 7: You need to open that file and run the installation process.

Here are some tips to use YouTube Movie Maker:

Step 1: When you open the application a clear interface will appear with easy-to-use options.

Step 2: From the left panel, you can browse through your computer storage and import content

Step 3: Also, you can drag and drop the media on your workspace.

Step 4: Align the content on different channels and add music.

Step 5: Once you align the content as required, you can publish the video on YouTube from the button on the bottom right.

4 Best Alternatives for YouTube Movie Maker

A plethora of video editing tools are available on the internet. Whether you are a marketing manager or a film producer, you would need a movie marker to boost your productivity and become a professional video content creator. If you want an alternate option for YouTube movie maker, you can check this list:

1. Wondershare Filmora

Filmora is one of the best video editing tools out there. Other than Filmora, Wondershare also offers Filmora (a video editing tool for mobile), and FilmStock with wide-ranging video effects and unique soundtracks. Filmora offers a simple and intuitive interface with lots of exciting overlays, filters, transitions, and motion elements. Since Filmora has a dedicated films tock, users can easily download royalty-free music and video clips. Some basic features of Filmora are:

• Noise removal
• Speed control
• GIF support
• 4K editing support
• Frame by frame preview
• Color tuning

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Only a few video editing tools offer 4K and GIF support, and Filmora is one of them. Filmora enables video editors to include engaging titles on their videos. This video editor offers a super easy and flexible interface to video editors so they can drag and drop relevant clips, select interesting music, and choose a striking theme.

The interface is clean, uncluttered, and organized with easy-to-access features. It includes basic as well as advanced features to enhance video quality and add outstanding effects. There are vast numbers of effects and transitions to make your video smooth and engaging. Color matching and motion tracker tools will completely change your video quality.

2. Nero Video

Nero Video is a cheap yet effective tool for YouTubers. This tool comes with a wide array of effects and tricks to create outstanding content. This tool is perfect for beginners because of its simple editing tools. Nero Video offers the finest functionalities and speed to video editors so they can create more engaging content and publish it on their YouTube channel. Some features of Nero Video are:

• Keyframe animation tools
• Movie templates
• Wide range of templates
• 4K support

4. InVideo

InVideo is different than other platforms as content creators can create interesting videos on the cloud using this tool. This means that you don’t have to download InVideo software. Instead, you can just log into your account and start editing. Furthermore, the tool is stocked with many frames, stickers, features, tricks, and transitions. This software is suitable for beginner as well as professional users. With more than 4000 templates, anyone can create a video on this platform. InVideo doesn’t irritate its users with a watermark, even if you are using the free version of this application. Here are some features of using the InVideo editing tool:

• No watermark
• More than 4000 templates
• More than 8Mn and iStock videos and images
• Intelligent frames
• Automate voice-overs
• Multiple layers
• Power transitions

5. Clipchamp Create

Clipchamp Create is a free video editing tool with wide-ranging transitional effects, and an export option without a watermark. Watermarks only appear when you use stock videos and images in your video. Premium and Business plans are available in this software that offer access to a vast stock library. Using stock library, you can download and add high-resolution images and videos to your project. The tool is incredibly handy as it offers you unique options webcam recorder, video converter, and video compressor. Clipchamp also offers the following features:

• Camera recorder
• Stock library
• Text to speech
• Brand kit
• Trimming videos

Closing Word

Now that you have notable information about the YouTube movie maker tool, you can easily download and install it on your computer. Many YouTube content creators find this application basic. If you want a more advanced tool, you can check the list of alternative movie makers and download the one that offers the best features.

3. Publishing

This tool has standard and special features. Using YouTube movie maker, you can upload videos on your YouTube channel and attract more audience with your content. This video editing tool makes it easy for YouTube content creators to publish their content on the platform. Furthermore, you can save the content on your computer and publish it later on.

3. Boost Productivity

Video editors such as YouTube movie maker improve productivity for video editors. With convenient features and tools, content creators can create more videos with efficiency and increase their content reach.

YouTube Movie Maker Tutorial

YouTube Movie Maker download process is simple. To download and install the application follow these steps:

Step 1: Visit MakeYouTubeVideo.com and choose the download option.

Step 2: This tool is compatible with every Windows version, so you don’t have to worry about compatibility.

Step 3: While downloading the application you need to evaluate the plans.

Step 4: The Platinum version of YouTube Movie Maker will cost $399. With this plan, you will get high-quality transition effects and audio materials.

Step 5: After choosing the plan, you have to enter the payment options and download the tool.

Step 6: A setup file will download to your computer.

Step 7: You need to open that file and run the installation process.

Here are some tips to use YouTube Movie Maker:

Step 1: When you open the application a clear interface will appear with easy-to-use options.

Step 2: From the left panel, you can browse through your computer storage and import content

Step 3: Also, you can drag and drop the media on your workspace.

Step 4: Align the content on different channels and add music.

Step 5: Once you align the content as required, you can publish the video on YouTube from the button on the bottom right.

4 Best Alternatives for YouTube Movie Maker

A plethora of video editing tools are available on the internet. Whether you are a marketing manager or a film producer, you would need a movie marker to boost your productivity and become a professional video content creator. If you want an alternate option for YouTube movie maker, you can check this list:

1. Wondershare Filmora

Filmora is one of the best video editing tools out there. Other than Filmora, Wondershare also offers Filmora (a video editing tool for mobile), and FilmStock with wide-ranging video effects and unique soundtracks. Filmora offers a simple and intuitive interface with lots of exciting overlays, filters, transitions, and motion elements. Since Filmora has a dedicated films tock, users can easily download royalty-free music and video clips. Some basic features of Filmora are:

• Noise removal
• Speed control
• GIF support
• 4K editing support
• Frame by frame preview
• Color tuning

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Only a few video editing tools offer 4K and GIF support, and Filmora is one of them. Filmora enables video editors to include engaging titles on their videos. This video editor offers a super easy and flexible interface to video editors so they can drag and drop relevant clips, select interesting music, and choose a striking theme.

The interface is clean, uncluttered, and organized with easy-to-access features. It includes basic as well as advanced features to enhance video quality and add outstanding effects. There are vast numbers of effects and transitions to make your video smooth and engaging. Color matching and motion tracker tools will completely change your video quality.

2. Nero Video

Nero Video is a cheap yet effective tool for YouTubers. This tool comes with a wide array of effects and tricks to create outstanding content. This tool is perfect for beginners because of its simple editing tools. Nero Video offers the finest functionalities and speed to video editors so they can create more engaging content and publish it on their YouTube channel. Some features of Nero Video are:

• Keyframe animation tools
• Movie templates
• Wide range of templates
• 4K support

4. InVideo

InVideo is different than other platforms as content creators can create interesting videos on the cloud using this tool. This means that you don’t have to download InVideo software. Instead, you can just log into your account and start editing. Furthermore, the tool is stocked with many frames, stickers, features, tricks, and transitions. This software is suitable for beginner as well as professional users. With more than 4000 templates, anyone can create a video on this platform. InVideo doesn’t irritate its users with a watermark, even if you are using the free version of this application. Here are some features of using the InVideo editing tool:

• No watermark
• More than 4000 templates
• More than 8Mn and iStock videos and images
• Intelligent frames
• Automate voice-overs
• Multiple layers
• Power transitions

5. Clipchamp Create

Clipchamp Create is a free video editing tool with wide-ranging transitional effects, and an export option without a watermark. Watermarks only appear when you use stock videos and images in your video. Premium and Business plans are available in this software that offer access to a vast stock library. Using stock library, you can download and add high-resolution images and videos to your project. The tool is incredibly handy as it offers you unique options webcam recorder, video converter, and video compressor. Clipchamp also offers the following features:

• Camera recorder
• Stock library
• Text to speech
• Brand kit
• Trimming videos

Closing Word

Now that you have notable information about the YouTube movie maker tool, you can easily download and install it on your computer. Many YouTube content creators find this application basic. If you want a more advanced tool, you can check the list of alternative movie makers and download the one that offers the best features.

The Ultimate YouTube SEO Toolkit: Boosting Your Content Rankings

YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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