YouTube Ad Revenue: How Much Do YouTubers Make Per Ad?

YouTube is a great way to make money online through sponsorship and selling merchandise and sponsorships. However, a big chunk of the creator generates their revenue from Google ads. The YouTube monetization rates defines how much you can make from the ads. In this article, we talk about YouTube monetization rates and what you need to start making money.

YouTububer Monetization Helper A cross-platform for creating visually appealing and engaging videos that will increase the chances of monetization on YouTube!

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Part 1. How Much Do YouTubers Make Per View?

Are you curious about how much YouTubers make per view? Most people are. The Influencer Marketing Hub estimates that the average YouTuber makes $0.018 per view. These rates vary from $0.10 to $0.30 per ad view depending on the type of video and location.

The YouTube monetization rates vary significantly because of various factors:

• The number of views a video receives
• The number of clicks an ad receives
• Ad blockers
• Ad Quality
• Video length

Part 2. How Much Do YouTubers Make Per 1,000 Views

A YouTube channel is a great way to generate revenye. Quality content attracts a large audience, enabling a way to generate ad revenue. Although it may be difficult to grow a YouTube channel, the revenue generated is worth. The youtube monetization rates determine the amount you can earn for every 1,000 views on your videos.

Allowing advertiser to run their ads on your channel through Google AdSense is an effective way of monetizing YouTube Content. The advertisers pay YouTube to display their products on the platform. YouTube then pays YouTubers for displaying the ads on their videos. Although the YouTube monetization rates may vary, overall revenue generated is usually substantial.

Each view will generate $0.10 to $0.30 or an average of $0.018. The YouTuber will be paid $18 on average for a video with 1,000 ad views. The amount paid depends on the CPM (Cost per Mille), which is the cost of advertising to 1,000 people. Brands will incur between $4 and $24 on YouTube to advertise on YouTube. However, the revenue generated by the Youtuber will be lower because not all the 1,000 views will be ad views.

Most YouTubers report to earn around $5 to $7 from 1,000 views of their videos. Here is a breakdown of the earnings from this:

• Top talent on YouTube will likely earn $5 per 1,000
• Garnering 1 million views will earn the YouTuber $5,000
• Garnering 1 million views with 5 videos will earn the YouTuber $25,000

The figures above are just estimates. YouTubers often make more or less this amount.

Part 3. How Many Views Do YouTubers Need to Get Paid?

To get paid from revenues, you need to be eligible for the YouTube Partner Program (YPP). The following is the eligibility criteria.

The specific eligibility criteria include the following:

• Subscribers - At least 1,000
• YouTube Reach – At least 4,000 valid public watch hours in the past 12 months or at least 10M public Shorts views in the last 90 days
• YouTube Shorts Reach -
• Sign and agree to the terms and conditions
• Have an AdSense account
• Get reviewed and approved

Once approved for the YPP, you have the potential to start earning through ads. The revenue-sharing program allows you to earn income for the ads that show on your channel. Specifically, Google will pay you 68% of the revenue from the ads displayed with AdSense. For instance, a video that generates $1,000 from AdSense revenue will pay the YouTuber $680.

Part 4. The Top 6 Highest Paid YouTubers

YouTube creates a clear path for the birth of a new breed of celebrities. They have a huge following, and grow their wealth by sharing content with them. Let’s have a look at the top 6 paid YouTubers right now:

• Beast (Jimmy Donaldson) - $54 Million
• Jake Paul - $45 million
• Markiplier - $38 Million
• Rhett and Link - $30 million
• Unspeakable - $28.5 million
• Nastya - $28 million

1. Mr. Beast (Jimmy Donaldson) - $54 Million

Ranked first among the highest-paid YouTubers, Jimmy has the most popular channel. With more than 150 million subscribers, he creates videos about challenges, pranks, and giveaways. The videos have accumulated billions of views, contributing to his estimated net worth of over $100 million. Another important source of income is the Mr. Beast Burger app and menu that lets fans order MrBeast-banded meals from over 1,600 restaurants across the country.

2. Jake Paul - $45 million

Jake Paul is a renowned American professional boxer. Widely famous on social media, his YouTube is also one of the most highly ranked. He shares different kinds of videos from his boxing games. He also does pranks and reviews about different products.

3. Markiplier - $38 Million

Markiplier makes videos about playing games. The YouTube channel, which started in 2021 is renowned for moving merch. In addition to ad revenue, Markiplier records high sales of T-shirts, hoodies, and other items tied to the Unus Annus series.

4. Rhett and Link - $30 million

This YouTube channel started as the duo hosting a nerdy daily talk show called Good Mythical Morning. It quickly grew into an empire with brand extensions and spinoffs that boosted its views and earnings on YouTube.

5. Unspeakable - $28.5 million

Unspeakable talks about Minecraft in the channel. Nathan Graham posts videos of himself playing this and other games. He also posts other kinds of entertaining content such as filling a room with live alligators. His creativity has allowed him to collaborate with brands in making different ads and promotions.

6. Nastya - $28 million

Nastya immigrated from Russia with her parents. With over 88 million subscribers on her channel, she chronicles her life in prosaic installments. In 2021, she did a Spotter deal and added other brand extensions like merchandise and NFT collection that contributed added income.

Part 5. Edit Your Videos for Monetization with Wondershare Filmora

The amount of money a YouTuber earns depends on several factors. However, the amount can be increased by uploading quality videos. YouTube will quality and engaging content attract more audience, increasing the opportunities for revenue generation. Wondershare Filmora is one such software, that allows you to tell your story in a better way.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

With the integration of AI, Filmora now offers a wide range of editing features that you can use to automate editing. Instantly generate images, remove image background, and now. These features help create visually appealing and engaging videos that will increase the chances of monetization on YouTube. One of the AI features that stands out is Instant Mode.

Filmora Instant Mode

The Instant Mode helps beginners design slideshow videos with minimal effort. You probably have no video editing experience or a professional content creator with no time to make more videos. With Instant Mode, you can create a video within minutes. Let’s have a look at the steps involved:

Step 1 – Start Instant Mode on Filmora

After opening Filmora on your device, click on Instant Mode. This feature is on the left side of the screen.

Step 2 – Choose a Template

From the Instant Mode window, choose the video template you want to use. Click on it and play to preview the Video. Once satisfied, click om the Download Slideshow button to start editing your video.

Step 3 – Import Media Items

Click on the Import Your Media icon, and add all the media files you want to use for the video. Make sure to import more media files for better use, and press the Auto Create icon to move to the next step.

Step 4 – Implement Text Titles

From the top-left corner of the screen, click the “Titles” category. Then choose from the options available for the required title template.

Step 5 – Replace Needed Media Items

Review all the media items in the timeline, and replace any that you want with another option. The Replace icon allows you to seamlessly achieve this. You can also import new files to replace it with.

Step 6: Add Project to Timeline

Once you are satisfied with your slideshow video, click on the Timeline button. This will take you to Filmora’s editing environment where you can add effects and other elements to enhance the video.

Step 7 – Preview and Export Your Video

Click on the Play icon to preview the edited video. Then export it in MP4 format for quick upload to YouTube.

Other Useful Filmora Video Editing Features

• AI Portrait – Remove the background of your videos with high accuracy and choose over 70 portrait and sticker effects.
• AI Copywriting : Get inspiration for your video through AI-generated scripts, and automatically generate text during video editing.
• AI Image – Generate an image automatically by typing what you want. Choose from 3 resolutions and use the image directly for your video project
• Auto Reframe – Automatically resize your videos within minutes to use on both YouTube and Shorts.
• Auto Beat Sync – Automatically match the footage with music, giving your video a smooth flow with the music you choose.

Conclusion

Running a YouTube Channel is lucrative. Although it may take time to build a following, YouTube is a great platform for generating revenue. Most YouTubers have monetized their channels through the YPP program. The program allows you to earn revenue from the ads that show up in your videos. This means that a successful YouTube needs high-quality videos. We recommend Wondershare Filmora for editing your videos and improving their rate of engagement with the audience. This is a key step in building recurring revenue with YouTube monetization options.

Free Download Free Download Learn More

Part 1. How Much Do YouTubers Make Per View?

Are you curious about how much YouTubers make per view? Most people are. The Influencer Marketing Hub estimates that the average YouTuber makes $0.018 per view. These rates vary from $0.10 to $0.30 per ad view depending on the type of video and location.

The YouTube monetization rates vary significantly because of various factors:

• The number of views a video receives
• The number of clicks an ad receives
• Ad blockers
• Ad Quality
• Video length

Part 2. How Much Do YouTubers Make Per 1,000 Views

A YouTube channel is a great way to generate revenye. Quality content attracts a large audience, enabling a way to generate ad revenue. Although it may be difficult to grow a YouTube channel, the revenue generated is worth. The youtube monetization rates determine the amount you can earn for every 1,000 views on your videos.

Allowing advertiser to run their ads on your channel through Google AdSense is an effective way of monetizing YouTube Content. The advertisers pay YouTube to display their products on the platform. YouTube then pays YouTubers for displaying the ads on their videos. Although the YouTube monetization rates may vary, overall revenue generated is usually substantial.

Each view will generate $0.10 to $0.30 or an average of $0.018. The YouTuber will be paid $18 on average for a video with 1,000 ad views. The amount paid depends on the CPM (Cost per Mille), which is the cost of advertising to 1,000 people. Brands will incur between $4 and $24 on YouTube to advertise on YouTube. However, the revenue generated by the Youtuber will be lower because not all the 1,000 views will be ad views.

Most YouTubers report to earn around $5 to $7 from 1,000 views of their videos. Here is a breakdown of the earnings from this:

• Top talent on YouTube will likely earn $5 per 1,000
• Garnering 1 million views will earn the YouTuber $5,000
• Garnering 1 million views with 5 videos will earn the YouTuber $25,000

The figures above are just estimates. YouTubers often make more or less this amount.

Part 3. How Many Views Do YouTubers Need to Get Paid?

To get paid from revenues, you need to be eligible for the YouTube Partner Program (YPP). The following is the eligibility criteria.

The specific eligibility criteria include the following:

• Subscribers - At least 1,000
• YouTube Reach – At least 4,000 valid public watch hours in the past 12 months or at least 10M public Shorts views in the last 90 days
• YouTube Shorts Reach -
• Sign and agree to the terms and conditions
• Have an AdSense account
• Get reviewed and approved

Once approved for the YPP, you have the potential to start earning through ads. The revenue-sharing program allows you to earn income for the ads that show on your channel. Specifically, Google will pay you 68% of the revenue from the ads displayed with AdSense. For instance, a video that generates $1,000 from AdSense revenue will pay the YouTuber $680.

Part 4. The Top 6 Highest Paid YouTubers

YouTube creates a clear path for the birth of a new breed of celebrities. They have a huge following, and grow their wealth by sharing content with them. Let’s have a look at the top 6 paid YouTubers right now:

• Beast (Jimmy Donaldson) - $54 Million
• Jake Paul - $45 million
• Markiplier - $38 Million
• Rhett and Link - $30 million
• Unspeakable - $28.5 million
• Nastya - $28 million

1. Mr. Beast (Jimmy Donaldson) - $54 Million

Ranked first among the highest-paid YouTubers, Jimmy has the most popular channel. With more than 150 million subscribers, he creates videos about challenges, pranks, and giveaways. The videos have accumulated billions of views, contributing to his estimated net worth of over $100 million. Another important source of income is the Mr. Beast Burger app and menu that lets fans order MrBeast-banded meals from over 1,600 restaurants across the country.

2. Jake Paul - $45 million

Jake Paul is a renowned American professional boxer. Widely famous on social media, his YouTube is also one of the most highly ranked. He shares different kinds of videos from his boxing games. He also does pranks and reviews about different products.

3. Markiplier - $38 Million

Markiplier makes videos about playing games. The YouTube channel, which started in 2021 is renowned for moving merch. In addition to ad revenue, Markiplier records high sales of T-shirts, hoodies, and other items tied to the Unus Annus series.

4. Rhett and Link - $30 million

This YouTube channel started as the duo hosting a nerdy daily talk show called Good Mythical Morning. It quickly grew into an empire with brand extensions and spinoffs that boosted its views and earnings on YouTube.

5. Unspeakable - $28.5 million

Unspeakable talks about Minecraft in the channel. Nathan Graham posts videos of himself playing this and other games. He also posts other kinds of entertaining content such as filling a room with live alligators. His creativity has allowed him to collaborate with brands in making different ads and promotions.

6. Nastya - $28 million

Nastya immigrated from Russia with her parents. With over 88 million subscribers on her channel, she chronicles her life in prosaic installments. In 2021, she did a Spotter deal and added other brand extensions like merchandise and NFT collection that contributed added income.

Part 5. Edit Your Videos for Monetization with Wondershare Filmora

The amount of money a YouTuber earns depends on several factors. However, the amount can be increased by uploading quality videos. YouTube will quality and engaging content attract more audience, increasing the opportunities for revenue generation. Wondershare Filmora is one such software, that allows you to tell your story in a better way.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

With the integration of AI, Filmora now offers a wide range of editing features that you can use to automate editing. Instantly generate images, remove image background, and now. These features help create visually appealing and engaging videos that will increase the chances of monetization on YouTube. One of the AI features that stands out is Instant Mode.

Filmora Instant Mode

The Instant Mode helps beginners design slideshow videos with minimal effort. You probably have no video editing experience or a professional content creator with no time to make more videos. With Instant Mode, you can create a video within minutes. Let’s have a look at the steps involved:

Step 1 – Start Instant Mode on Filmora

After opening Filmora on your device, click on Instant Mode. This feature is on the left side of the screen.

Step 2 – Choose a Template

From the Instant Mode window, choose the video template you want to use. Click on it and play to preview the Video. Once satisfied, click om the Download Slideshow button to start editing your video.

Step 3 – Import Media Items

Click on the Import Your Media icon, and add all the media files you want to use for the video. Make sure to import more media files for better use, and press the Auto Create icon to move to the next step.

Step 4 – Implement Text Titles

From the top-left corner of the screen, click the “Titles” category. Then choose from the options available for the required title template.

Step 5 – Replace Needed Media Items

Review all the media items in the timeline, and replace any that you want with another option. The Replace icon allows you to seamlessly achieve this. You can also import new files to replace it with.

Step 6: Add Project to Timeline

Once you are satisfied with your slideshow video, click on the Timeline button. This will take you to Filmora’s editing environment where you can add effects and other elements to enhance the video.

Step 7 – Preview and Export Your Video

Click on the Play icon to preview the edited video. Then export it in MP4 format for quick upload to YouTube.

Other Useful Filmora Video Editing Features

• AI Portrait – Remove the background of your videos with high accuracy and choose over 70 portrait and sticker effects.
• AI Copywriting : Get inspiration for your video through AI-generated scripts, and automatically generate text during video editing.
• AI Image – Generate an image automatically by typing what you want. Choose from 3 resolutions and use the image directly for your video project
• Auto Reframe – Automatically resize your videos within minutes to use on both YouTube and Shorts.
• Auto Beat Sync – Automatically match the footage with music, giving your video a smooth flow with the music you choose.

Conclusion

Running a YouTube Channel is lucrative. Although it may take time to build a following, YouTube is a great platform for generating revenue. Most YouTubers have monetized their channels through the YPP program. The program allows you to earn revenue from the ads that show up in your videos. This means that a successful YouTube needs high-quality videos. We recommend Wondershare Filmora for editing your videos and improving their rate of engagement with the audience. This is a key step in building recurring revenue with YouTube monetization options.

Can Instant Subscription Lead to Higher Watch Time?

YouTube Sub4Sub: Does It Really Work?

Richard Bennett

Mar 27, 2024• Proven solutions

Sometimes YouTubers with smaller channels feel like their small subscriber counts are holding them back. There is some truth to this. When you have a higher number of subscribers it is easier to get even more. That is why some users try to use methods like Sub4Sub to improve their numbers.

Sub4Sub, or ‘sub for sub’, is the practice of subscribing to somebody else’s channel in exchange for them subscribing to yours. Whether Sub4Sub works is debatable, but it is fairly popular. YouTubers often send messages to other YouTubers asking if they would like to sub for sub, and there are even off-YouTube sites devoted to connecting YouTubers so they can subscribe to each other. A lot of vloggers do not believe in Sub4Sub, though. This is because they doubt whether subscribers gained this way actually help them get more views on their videos.

This article will explain the pros and cons of Sub4Sub.

Does YouTube Sub4Sub Work

1. Does Sub4Sub Work?

The technical answer is ‘yes’. You can get new subscribers quickly using sub for sub and it is in no way against YouTube’s rules. On the other hand, subscribers gained through sub for sub do not watch or share your videos. Users end up with more subscribers, but their channels do not truly grow.

2. Pros of Sub4Sub

A big part of doing well on YouTube is being engaged in your vlogging community. If a YouTuber with a similar topic to yours approaches you with a Sub4Sub request and you engage them in a conversation it could be the beginning of a great friendship. Beyond subscribing to each other you can share tips, comment on each other’s videos, and maybe even collaborate on a video someday.

Sub4Sub can also help some YouTubers with their confidence. It can be discouraging not to see any growth and being embarrassed over their low subscriber counts can result in vloggers deciding to hide that information. They may feel like their content is being judged badly by people who are not even watching their videos based on how few subscribers they have. Building up a higher number using Sub4Sub may allow some YouTubers to move past these concerns and get back to focusing on making good videos.

3. Cons of Sub4Sub

The reality is that if people are pre-judging your videos based on your stats it is not subscribers they are looking at so much as views. Sub4Sub helps you get subscribers, but in most cases those subscribers will never watch any of your videos. They will also never share them or tell their friends to watch them, the way subscribers gained organically will. So while your subscriber count goes up, your view count stays low.

The situation described in the Pros section, where you talk to each other and comment on each other’s videos, is rare. You are more likely to make friends with other YouTubers after you have already watched each other’s videos or after chatting in a forum. It is worth trying to engage a vlogger with a similar topic to yours if they ask you to sub for sub, but most people who ask will have no intention of interacting with you beyond subscribing to each other. Realistically if you are going to use sub for sub to increase your subscriber count by any significant number you will not have time to have actual conversations with everyone you approach, or to watch their videos.

When you agree to exchange subscriptions with somebody there is also the danger that they will decide to unsubscribe from your channel afterwards. This could happen much later when they realize they do not want to be subscribed to so many people and have forgotten which channels were parts of Sub4Sub agreements. Or it could happen within weeks, days, or even hours of you subscribing to them. There are some dishonest YouTubers who use sub for sub to get subscribers while already planning to unsubscribe to anybody who agrees. Their hope is that the other person will not notice or will not bother unsubscribing from them if they do.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Sometimes YouTubers with smaller channels feel like their small subscriber counts are holding them back. There is some truth to this. When you have a higher number of subscribers it is easier to get even more. That is why some users try to use methods like Sub4Sub to improve their numbers.

Sub4Sub, or ‘sub for sub’, is the practice of subscribing to somebody else’s channel in exchange for them subscribing to yours. Whether Sub4Sub works is debatable, but it is fairly popular. YouTubers often send messages to other YouTubers asking if they would like to sub for sub, and there are even off-YouTube sites devoted to connecting YouTubers so they can subscribe to each other. A lot of vloggers do not believe in Sub4Sub, though. This is because they doubt whether subscribers gained this way actually help them get more views on their videos.

This article will explain the pros and cons of Sub4Sub.

Does YouTube Sub4Sub Work

1. Does Sub4Sub Work?

The technical answer is ‘yes’. You can get new subscribers quickly using sub for sub and it is in no way against YouTube’s rules. On the other hand, subscribers gained through sub for sub do not watch or share your videos. Users end up with more subscribers, but their channels do not truly grow.

2. Pros of Sub4Sub

A big part of doing well on YouTube is being engaged in your vlogging community. If a YouTuber with a similar topic to yours approaches you with a Sub4Sub request and you engage them in a conversation it could be the beginning of a great friendship. Beyond subscribing to each other you can share tips, comment on each other’s videos, and maybe even collaborate on a video someday.

Sub4Sub can also help some YouTubers with their confidence. It can be discouraging not to see any growth and being embarrassed over their low subscriber counts can result in vloggers deciding to hide that information. They may feel like their content is being judged badly by people who are not even watching their videos based on how few subscribers they have. Building up a higher number using Sub4Sub may allow some YouTubers to move past these concerns and get back to focusing on making good videos.

3. Cons of Sub4Sub

The reality is that if people are pre-judging your videos based on your stats it is not subscribers they are looking at so much as views. Sub4Sub helps you get subscribers, but in most cases those subscribers will never watch any of your videos. They will also never share them or tell their friends to watch them, the way subscribers gained organically will. So while your subscriber count goes up, your view count stays low.

The situation described in the Pros section, where you talk to each other and comment on each other’s videos, is rare. You are more likely to make friends with other YouTubers after you have already watched each other’s videos or after chatting in a forum. It is worth trying to engage a vlogger with a similar topic to yours if they ask you to sub for sub, but most people who ask will have no intention of interacting with you beyond subscribing to each other. Realistically if you are going to use sub for sub to increase your subscriber count by any significant number you will not have time to have actual conversations with everyone you approach, or to watch their videos.

When you agree to exchange subscriptions with somebody there is also the danger that they will decide to unsubscribe from your channel afterwards. This could happen much later when they realize they do not want to be subscribed to so many people and have forgotten which channels were parts of Sub4Sub agreements. Or it could happen within weeks, days, or even hours of you subscribing to them. There are some dishonest YouTubers who use sub for sub to get subscribers while already planning to unsubscribe to anybody who agrees. Their hope is that the other person will not notice or will not bother unsubscribing from them if they do.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Sometimes YouTubers with smaller channels feel like their small subscriber counts are holding them back. There is some truth to this. When you have a higher number of subscribers it is easier to get even more. That is why some users try to use methods like Sub4Sub to improve their numbers.

Sub4Sub, or ‘sub for sub’, is the practice of subscribing to somebody else’s channel in exchange for them subscribing to yours. Whether Sub4Sub works is debatable, but it is fairly popular. YouTubers often send messages to other YouTubers asking if they would like to sub for sub, and there are even off-YouTube sites devoted to connecting YouTubers so they can subscribe to each other. A lot of vloggers do not believe in Sub4Sub, though. This is because they doubt whether subscribers gained this way actually help them get more views on their videos.

This article will explain the pros and cons of Sub4Sub.

Does YouTube Sub4Sub Work

1. Does Sub4Sub Work?

The technical answer is ‘yes’. You can get new subscribers quickly using sub for sub and it is in no way against YouTube’s rules. On the other hand, subscribers gained through sub for sub do not watch or share your videos. Users end up with more subscribers, but their channels do not truly grow.

2. Pros of Sub4Sub

A big part of doing well on YouTube is being engaged in your vlogging community. If a YouTuber with a similar topic to yours approaches you with a Sub4Sub request and you engage them in a conversation it could be the beginning of a great friendship. Beyond subscribing to each other you can share tips, comment on each other’s videos, and maybe even collaborate on a video someday.

Sub4Sub can also help some YouTubers with their confidence. It can be discouraging not to see any growth and being embarrassed over their low subscriber counts can result in vloggers deciding to hide that information. They may feel like their content is being judged badly by people who are not even watching their videos based on how few subscribers they have. Building up a higher number using Sub4Sub may allow some YouTubers to move past these concerns and get back to focusing on making good videos.

3. Cons of Sub4Sub

The reality is that if people are pre-judging your videos based on your stats it is not subscribers they are looking at so much as views. Sub4Sub helps you get subscribers, but in most cases those subscribers will never watch any of your videos. They will also never share them or tell their friends to watch them, the way subscribers gained organically will. So while your subscriber count goes up, your view count stays low.

The situation described in the Pros section, where you talk to each other and comment on each other’s videos, is rare. You are more likely to make friends with other YouTubers after you have already watched each other’s videos or after chatting in a forum. It is worth trying to engage a vlogger with a similar topic to yours if they ask you to sub for sub, but most people who ask will have no intention of interacting with you beyond subscribing to each other. Realistically if you are going to use sub for sub to increase your subscriber count by any significant number you will not have time to have actual conversations with everyone you approach, or to watch their videos.

When you agree to exchange subscriptions with somebody there is also the danger that they will decide to unsubscribe from your channel afterwards. This could happen much later when they realize they do not want to be subscribed to so many people and have forgotten which channels were parts of Sub4Sub agreements. Or it could happen within weeks, days, or even hours of you subscribing to them. There are some dishonest YouTubers who use sub for sub to get subscribers while already planning to unsubscribe to anybody who agrees. Their hope is that the other person will not notice or will not bother unsubscribing from them if they do.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Sometimes YouTubers with smaller channels feel like their small subscriber counts are holding them back. There is some truth to this. When you have a higher number of subscribers it is easier to get even more. That is why some users try to use methods like Sub4Sub to improve their numbers.

Sub4Sub, or ‘sub for sub’, is the practice of subscribing to somebody else’s channel in exchange for them subscribing to yours. Whether Sub4Sub works is debatable, but it is fairly popular. YouTubers often send messages to other YouTubers asking if they would like to sub for sub, and there are even off-YouTube sites devoted to connecting YouTubers so they can subscribe to each other. A lot of vloggers do not believe in Sub4Sub, though. This is because they doubt whether subscribers gained this way actually help them get more views on their videos.

This article will explain the pros and cons of Sub4Sub.

Does YouTube Sub4Sub Work

1. Does Sub4Sub Work?

The technical answer is ‘yes’. You can get new subscribers quickly using sub for sub and it is in no way against YouTube’s rules. On the other hand, subscribers gained through sub for sub do not watch or share your videos. Users end up with more subscribers, but their channels do not truly grow.

2. Pros of Sub4Sub

A big part of doing well on YouTube is being engaged in your vlogging community. If a YouTuber with a similar topic to yours approaches you with a Sub4Sub request and you engage them in a conversation it could be the beginning of a great friendship. Beyond subscribing to each other you can share tips, comment on each other’s videos, and maybe even collaborate on a video someday.

Sub4Sub can also help some YouTubers with their confidence. It can be discouraging not to see any growth and being embarrassed over their low subscriber counts can result in vloggers deciding to hide that information. They may feel like their content is being judged badly by people who are not even watching their videos based on how few subscribers they have. Building up a higher number using Sub4Sub may allow some YouTubers to move past these concerns and get back to focusing on making good videos.

3. Cons of Sub4Sub

The reality is that if people are pre-judging your videos based on your stats it is not subscribers they are looking at so much as views. Sub4Sub helps you get subscribers, but in most cases those subscribers will never watch any of your videos. They will also never share them or tell their friends to watch them, the way subscribers gained organically will. So while your subscriber count goes up, your view count stays low.

The situation described in the Pros section, where you talk to each other and comment on each other’s videos, is rare. You are more likely to make friends with other YouTubers after you have already watched each other’s videos or after chatting in a forum. It is worth trying to engage a vlogger with a similar topic to yours if they ask you to sub for sub, but most people who ask will have no intention of interacting with you beyond subscribing to each other. Realistically if you are going to use sub for sub to increase your subscriber count by any significant number you will not have time to have actual conversations with everyone you approach, or to watch their videos.

When you agree to exchange subscriptions with somebody there is also the danger that they will decide to unsubscribe from your channel afterwards. This could happen much later when they realize they do not want to be subscribed to so many people and have forgotten which channels were parts of Sub4Sub agreements. Or it could happen within weeks, days, or even hours of you subscribing to them. There are some dishonest YouTubers who use sub for sub to get subscribers while already planning to unsubscribe to anybody who agrees. Their hope is that the other person will not notice or will not bother unsubscribing from them if they do.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett