In-Depth Analysis: The Artistry Behind Online Entertainers

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Faceless creators, or people who do not show their faces in their films, have become more prevalent on YouTube. Although being a faceless artist allows you to have a little more privacy on the internet, some viewers like to see a person on-screen.

So, what’s the best way to win over both sides? However, becoming a virtual YouTuber allows you to have your cake and eat it, as well. Vtubing is similar to live streaming, only that instead of showing your face, your facial emotions and movements are recorded by a digital avatar. Vtubing has grown considerably more accessible, with a large number of people watching Vtubing videos on YouTube.

Moreover, Every VTuber is essentially a character. Whether they’re just being themselves on camera or acting out a backstory they made up, watching a VTuber is like watching an anime in and of itself. The avatars or characters provide VTubers with a lot of creative freedom, allowing them to create unique material.

Being a VTuber isn’t all that different from being a regular one in terms of technicalities. However, it would be beneficial if you still had a good notion of what you want to do with your channel. Even though the two activities are conceptually equivalent, VTubing has a little greater entry barrier due to equipment needs.

In this article

01 What is a virtual YouTuber?

02 What Does It Take to Become a Virtual YouTuber?

03 How to become a virtual youtuber?

What is a virtual YouTuber?

A virtual YouTuber, or VTuber for short, is an online video maker or entertainment who represents themselves through a virtual avatar. This avatar is created using computer graphics (CG), and it frequently has an anime-inspired look. Most VTubers, as the name implies, utilize YouTube as their primary platform, while others do upload videos or host streams on other platforms (e.g., Twitch, Facebook Gaming, and so on) and are still referred to as such.

Vtuber’s Brief History

Kizuna AI, a Japanese VTuber, created and popularized the phrase “virtual YouTuber” in 2016. While she wasn’t the first to employ a CG avatar for video blogging, she is almost entirely to blame for the VTubers craze exploding in Japan and then the rest of the world in late 2016. Because Kizuna AI grew in popularity so quickly, new VTubers began to appear regularly. Some creators, who had already established their platform and/or displayed their faces on camera, created VTuber versions of themselves simply to jump on the bandwagon.

According to User Local, a Japanese data technology firm, over 10,000 active VTubers will exist on YouTube alone by 2020. Kizuna AI, who has the highest following of all VTubers on the internet at the time of writing, has over 10 million subscribers across all of her social media sites (YouTube, Twitter, TikTok, and Bilibili).

Is VTubers the Next Big Thing in Video Content?

If you follow video marketing trends, you may have seen an uptick in animated videos featuring anime-style avatars. VTubers are the creators of this content, and it’s taking the world by storm. Top VTubers earn hundreds of thousands of dollars every month and have millions of followers. The industry, according to analysts, is on the increase.

In 2019, the overall number of VTuber subscribers climbed by 28%, while total views of Vtuber content increased by 99 percent, according to HyperSense. This may not appear to be a severe trend at first sight. Virtual YouTubers, on the other hand, are being used by marketers and corporations like Mattel and KFC to promote genuine engagement.

Top 5 Virtual YouTubers

The following are the top 5 virtual YouTubers. Each of their videos can be watched for a few minutes with English subtitles.

1. Kizuna AI

Kizuna AI is one of Japan’s most well-known and popular female vloggers, with over two million subscribers to her channel. She appears to be a pop star, but she is artificial intelligence, as she boasts. Since she began posting videos on her main channel, A.I.Channel, in 2016, she has gained a considerable following. On the channel, she discusses various topics and plays popular games. A.I.Games, a Kizuna AI YouTube channel dedicated to games, A.I.Games is also available. She is enthusiastic and honest in both good and bad ways, which is one of her best qualities.

Link: https://www.youtube.com/channel/UC4YaOt1yT-ZeyB0OmxHgolA

2. Kaguya Luna

Kaguya Luna is a popular Japanese vlogger who launched her Kaguya Luna Official channel in 2017. She is one of the Big Four VTubers, with over a million subscribers. Kaguya Luna is adored because she presents herself in such a way. Her videos are mostly made up of her free-wheeling speaking without any acting scripts. Her high-pitched voice is striking, and she is always active and talkative. She also performs as a pop vocalist in a live presentation.v

Link: https://www.youtube.com/channel/UCQYADFw7xEJ9oZSM5ZbqyBw

3. Hoshimachi Suisei

Suisei is an idol singer who debuted independently in 2018 before joining the Hololive group. She aims to perform onstage at the Tokyo Budokan. Her deep alto voice is ideal for covers such as Zombieland Saga’s “Saga Jihen,” as well as her original compositions such as “Next Color Planet” and “Ghost.” She also has a reputation as a sociopath, which was established after she violently backstabbed her fellow Hololive stars in a Project Winter playthrough.

Link: https://www.youtube.com/channel/UC5CwaMl1eIgY8h02uZw7u8A

4. Usada Pekora

This adorable little kitten is the most popular VTuber from VShojo’s English-language agency, and it’s easy to understand why her “Nyanderthals” like her. Nyatasha is best known for covering rap songs and going off on obscene tangents with lines like “It’s not about wiping my ass, it’s about sending a message,” despite how innocent she appears and sounds.

Link: https://www.youtube.com/channel/UC1DCedRgGHBdm81E1llLhOQ

5. Sakura Miko

Nyahello! Sakura, a shrine maiden with a theatrical demeanour and a dubious aptitude for video games, began her career as a freelance VTuber before joining Hololive. Her bombastic attitude is part of her appeal: she gets overly passionate about unimportant games, uses any excuse to stare up a female character’s skirt, and swears profusely in Japanese and English whenever she is frustrated. It’s never boring to see her shenanigans.

Link: https://www.youtube.com/channel/UC-hM6YJuNYVAmUWxeIr9FeA

What Does It Take to Become a Virtual YouTuber?

If you’ve been watching YouTube for a while, you’ve most likely noticed the VTuber trend, which began in 2017. Instead of displaying their faces, VTubers, or Virtual YouTubers, communicate with their viewers using an avatar. As this trend grows in popularity (and VTubers gain more subscribers), a lot of people are curious about how they do it. Here are answers to all of your questions on how to become a VTuber on YouTube so you may live out your virtual fantasies.

A high-end PC with enough storage space and a powerful graphics card is required for VTubers. A webcam that tracks motion and connects to your computer is required. The most prominent VTubers employ a blue screen and green room arrangement, which simply consists of walls with one color painted on them in the background of their vlogs so that everything looks to be happening inside an empty virtual area while they walk around.

Investing a lot of money in supplies or equipment for your virtual YouTuber setup isn’t essential, just like it isn’t required for any other creative endeavor. Buying such items may yield greater results if you know how to utilize them effectively but becoming a VTuber may be done for very little money, if at all.

How to become a virtual youtuber?

1. Selecting a Model

To become a virtual YouTuber, you’ll need a model to play the role of your online persona. There are several other ways to do this, but Live2D is the most popular among elite VTubers.

2. Make your model move

A model must be set up before it can move. In computer graphics, rigging is the process of generating and connecting a rig or bone structure to a model, which can subsequently be animated. When working in two dimensions, this usually entails dividing an image into the pieces you want to move.

You’ll want to set up a webcam to track your movements once you’ve created a rigged model. As a result, your model will adjust to fit you every time you move. Most VTubers only track their faces, but hand movements are becoming increasingly popular.

3. Streaming and/or Recording

This portion of VTubing isn’t all that dissimilar from creating regular video material. You’ll need something to record footage of your model as it moves in lockstep with you. VirtualCast, a free VR communication tool that allows you to be “anyone you choose to be” in a virtual world, may be used for pre-recorded videos. It does, however, necessitate the usage of a virtual reality headset.

Conclusion

● In 2020, the popularity of VTuber content surged. There’s no better time than now to become a virtual YouTuber if you’ve been thinking about it for a long. After all, the nicest part about VTubing is that it’s available to everyone with a smart device and a camera.

● As VTubers are always looking for authenticity, you can become a successful VTuber by sharing the things that matter. Keep an eye on VTubers with a large following and observe what they do. Seek feedback to help you improve your skills or ask for assistance if you require it. Create stuff that will pique the interest of others while also maintaining your own.

Try It Free Try It Free

Faceless creators, or people who do not show their faces in their films, have become more prevalent on YouTube. Although being a faceless artist allows you to have a little more privacy on the internet, some viewers like to see a person on-screen.

So, what’s the best way to win over both sides? However, becoming a virtual YouTuber allows you to have your cake and eat it, as well. Vtubing is similar to live streaming, only that instead of showing your face, your facial emotions and movements are recorded by a digital avatar. Vtubing has grown considerably more accessible, with a large number of people watching Vtubing videos on YouTube.

Moreover, Every VTuber is essentially a character. Whether they’re just being themselves on camera or acting out a backstory they made up, watching a VTuber is like watching an anime in and of itself. The avatars or characters provide VTubers with a lot of creative freedom, allowing them to create unique material.

Being a VTuber isn’t all that different from being a regular one in terms of technicalities. However, it would be beneficial if you still had a good notion of what you want to do with your channel. Even though the two activities are conceptually equivalent, VTubing has a little greater entry barrier due to equipment needs.

In this article

01 What is a virtual YouTuber?

02 What Does It Take to Become a Virtual YouTuber?

03 How to become a virtual youtuber?

What is a virtual YouTuber?

A virtual YouTuber, or VTuber for short, is an online video maker or entertainment who represents themselves through a virtual avatar. This avatar is created using computer graphics (CG), and it frequently has an anime-inspired look. Most VTubers, as the name implies, utilize YouTube as their primary platform, while others do upload videos or host streams on other platforms (e.g., Twitch, Facebook Gaming, and so on) and are still referred to as such.

Vtuber’s Brief History

Kizuna AI, a Japanese VTuber, created and popularized the phrase “virtual YouTuber” in 2016. While she wasn’t the first to employ a CG avatar for video blogging, she is almost entirely to blame for the VTubers craze exploding in Japan and then the rest of the world in late 2016. Because Kizuna AI grew in popularity so quickly, new VTubers began to appear regularly. Some creators, who had already established their platform and/or displayed their faces on camera, created VTuber versions of themselves simply to jump on the bandwagon.

According to User Local, a Japanese data technology firm, over 10,000 active VTubers will exist on YouTube alone by 2020. Kizuna AI, who has the highest following of all VTubers on the internet at the time of writing, has over 10 million subscribers across all of her social media sites (YouTube, Twitter, TikTok, and Bilibili).

Is VTubers the Next Big Thing in Video Content?

If you follow video marketing trends, you may have seen an uptick in animated videos featuring anime-style avatars. VTubers are the creators of this content, and it’s taking the world by storm. Top VTubers earn hundreds of thousands of dollars every month and have millions of followers. The industry, according to analysts, is on the increase.

In 2019, the overall number of VTuber subscribers climbed by 28%, while total views of Vtuber content increased by 99 percent, according to HyperSense. This may not appear to be a severe trend at first sight. Virtual YouTubers, on the other hand, are being used by marketers and corporations like Mattel and KFC to promote genuine engagement.

Top 5 Virtual YouTubers

The following are the top 5 virtual YouTubers. Each of their videos can be watched for a few minutes with English subtitles.

1. Kizuna AI

Kizuna AI is one of Japan’s most well-known and popular female vloggers, with over two million subscribers to her channel. She appears to be a pop star, but she is artificial intelligence, as she boasts. Since she began posting videos on her main channel, A.I.Channel, in 2016, she has gained a considerable following. On the channel, she discusses various topics and plays popular games. A.I.Games, a Kizuna AI YouTube channel dedicated to games, A.I.Games is also available. She is enthusiastic and honest in both good and bad ways, which is one of her best qualities.

Link: https://www.youtube.com/channel/UC4YaOt1yT-ZeyB0OmxHgolA

2. Kaguya Luna

Kaguya Luna is a popular Japanese vlogger who launched her Kaguya Luna Official channel in 2017. She is one of the Big Four VTubers, with over a million subscribers. Kaguya Luna is adored because she presents herself in such a way. Her videos are mostly made up of her free-wheeling speaking without any acting scripts. Her high-pitched voice is striking, and she is always active and talkative. She also performs as a pop vocalist in a live presentation.v

Link: https://www.youtube.com/channel/UCQYADFw7xEJ9oZSM5ZbqyBw

3. Hoshimachi Suisei

Suisei is an idol singer who debuted independently in 2018 before joining the Hololive group. She aims to perform onstage at the Tokyo Budokan. Her deep alto voice is ideal for covers such as Zombieland Saga’s “Saga Jihen,” as well as her original compositions such as “Next Color Planet” and “Ghost.” She also has a reputation as a sociopath, which was established after she violently backstabbed her fellow Hololive stars in a Project Winter playthrough.

Link: https://www.youtube.com/channel/UC5CwaMl1eIgY8h02uZw7u8A

4. Usada Pekora

This adorable little kitten is the most popular VTuber from VShojo’s English-language agency, and it’s easy to understand why her “Nyanderthals” like her. Nyatasha is best known for covering rap songs and going off on obscene tangents with lines like “It’s not about wiping my ass, it’s about sending a message,” despite how innocent she appears and sounds.

Link: https://www.youtube.com/channel/UC1DCedRgGHBdm81E1llLhOQ

5. Sakura Miko

Nyahello! Sakura, a shrine maiden with a theatrical demeanour and a dubious aptitude for video games, began her career as a freelance VTuber before joining Hololive. Her bombastic attitude is part of her appeal: she gets overly passionate about unimportant games, uses any excuse to stare up a female character’s skirt, and swears profusely in Japanese and English whenever she is frustrated. It’s never boring to see her shenanigans.

Link: https://www.youtube.com/channel/UC-hM6YJuNYVAmUWxeIr9FeA

What Does It Take to Become a Virtual YouTuber?

If you’ve been watching YouTube for a while, you’ve most likely noticed the VTuber trend, which began in 2017. Instead of displaying their faces, VTubers, or Virtual YouTubers, communicate with their viewers using an avatar. As this trend grows in popularity (and VTubers gain more subscribers), a lot of people are curious about how they do it. Here are answers to all of your questions on how to become a VTuber on YouTube so you may live out your virtual fantasies.

A high-end PC with enough storage space and a powerful graphics card is required for VTubers. A webcam that tracks motion and connects to your computer is required. The most prominent VTubers employ a blue screen and green room arrangement, which simply consists of walls with one color painted on them in the background of their vlogs so that everything looks to be happening inside an empty virtual area while they walk around.

Investing a lot of money in supplies or equipment for your virtual YouTuber setup isn’t essential, just like it isn’t required for any other creative endeavor. Buying such items may yield greater results if you know how to utilize them effectively but becoming a VTuber may be done for very little money, if at all.

How to become a virtual youtuber?

1. Selecting a Model

To become a virtual YouTuber, you’ll need a model to play the role of your online persona. There are several other ways to do this, but Live2D is the most popular among elite VTubers.

2. Make your model move

A model must be set up before it can move. In computer graphics, rigging is the process of generating and connecting a rig or bone structure to a model, which can subsequently be animated. When working in two dimensions, this usually entails dividing an image into the pieces you want to move.

You’ll want to set up a webcam to track your movements once you’ve created a rigged model. As a result, your model will adjust to fit you every time you move. Most VTubers only track their faces, but hand movements are becoming increasingly popular.

3. Streaming and/or Recording

This portion of VTubing isn’t all that dissimilar from creating regular video material. You’ll need something to record footage of your model as it moves in lockstep with you. VirtualCast, a free VR communication tool that allows you to be “anyone you choose to be” in a virtual world, may be used for pre-recorded videos. It does, however, necessitate the usage of a virtual reality headset.

Conclusion

● In 2020, the popularity of VTuber content surged. There’s no better time than now to become a virtual YouTuber if you’ve been thinking about it for a long. After all, the nicest part about VTubing is that it’s available to everyone with a smart device and a camera.

● As VTubers are always looking for authenticity, you can become a successful VTuber by sharing the things that matter. Keep an eye on VTubers with a large following and observe what they do. Seek feedback to help you improve your skills or ask for assistance if you require it. Create stuff that will pique the interest of others while also maintaining your own.

Try It Free Try It Free

Faceless creators, or people who do not show their faces in their films, have become more prevalent on YouTube. Although being a faceless artist allows you to have a little more privacy on the internet, some viewers like to see a person on-screen.

So, what’s the best way to win over both sides? However, becoming a virtual YouTuber allows you to have your cake and eat it, as well. Vtubing is similar to live streaming, only that instead of showing your face, your facial emotions and movements are recorded by a digital avatar. Vtubing has grown considerably more accessible, with a large number of people watching Vtubing videos on YouTube.

Moreover, Every VTuber is essentially a character. Whether they’re just being themselves on camera or acting out a backstory they made up, watching a VTuber is like watching an anime in and of itself. The avatars or characters provide VTubers with a lot of creative freedom, allowing them to create unique material.

Being a VTuber isn’t all that different from being a regular one in terms of technicalities. However, it would be beneficial if you still had a good notion of what you want to do with your channel. Even though the two activities are conceptually equivalent, VTubing has a little greater entry barrier due to equipment needs.

In this article

01 What is a virtual YouTuber?

02 What Does It Take to Become a Virtual YouTuber?

03 How to become a virtual youtuber?

What is a virtual YouTuber?

A virtual YouTuber, or VTuber for short, is an online video maker or entertainment who represents themselves through a virtual avatar. This avatar is created using computer graphics (CG), and it frequently has an anime-inspired look. Most VTubers, as the name implies, utilize YouTube as their primary platform, while others do upload videos or host streams on other platforms (e.g., Twitch, Facebook Gaming, and so on) and are still referred to as such.

Vtuber’s Brief History

Kizuna AI, a Japanese VTuber, created and popularized the phrase “virtual YouTuber” in 2016. While she wasn’t the first to employ a CG avatar for video blogging, she is almost entirely to blame for the VTubers craze exploding in Japan and then the rest of the world in late 2016. Because Kizuna AI grew in popularity so quickly, new VTubers began to appear regularly. Some creators, who had already established their platform and/or displayed their faces on camera, created VTuber versions of themselves simply to jump on the bandwagon.

According to User Local, a Japanese data technology firm, over 10,000 active VTubers will exist on YouTube alone by 2020. Kizuna AI, who has the highest following of all VTubers on the internet at the time of writing, has over 10 million subscribers across all of her social media sites (YouTube, Twitter, TikTok, and Bilibili).

Is VTubers the Next Big Thing in Video Content?

If you follow video marketing trends, you may have seen an uptick in animated videos featuring anime-style avatars. VTubers are the creators of this content, and it’s taking the world by storm. Top VTubers earn hundreds of thousands of dollars every month and have millions of followers. The industry, according to analysts, is on the increase.

In 2019, the overall number of VTuber subscribers climbed by 28%, while total views of Vtuber content increased by 99 percent, according to HyperSense. This may not appear to be a severe trend at first sight. Virtual YouTubers, on the other hand, are being used by marketers and corporations like Mattel and KFC to promote genuine engagement.

Top 5 Virtual YouTubers

The following are the top 5 virtual YouTubers. Each of their videos can be watched for a few minutes with English subtitles.

1. Kizuna AI

Kizuna AI is one of Japan’s most well-known and popular female vloggers, with over two million subscribers to her channel. She appears to be a pop star, but she is artificial intelligence, as she boasts. Since she began posting videos on her main channel, A.I.Channel, in 2016, she has gained a considerable following. On the channel, she discusses various topics and plays popular games. A.I.Games, a Kizuna AI YouTube channel dedicated to games, A.I.Games is also available. She is enthusiastic and honest in both good and bad ways, which is one of her best qualities.

Link: https://www.youtube.com/channel/UC4YaOt1yT-ZeyB0OmxHgolA

2. Kaguya Luna

Kaguya Luna is a popular Japanese vlogger who launched her Kaguya Luna Official channel in 2017. She is one of the Big Four VTubers, with over a million subscribers. Kaguya Luna is adored because she presents herself in such a way. Her videos are mostly made up of her free-wheeling speaking without any acting scripts. Her high-pitched voice is striking, and she is always active and talkative. She also performs as a pop vocalist in a live presentation.v

Link: https://www.youtube.com/channel/UCQYADFw7xEJ9oZSM5ZbqyBw

3. Hoshimachi Suisei

Suisei is an idol singer who debuted independently in 2018 before joining the Hololive group. She aims to perform onstage at the Tokyo Budokan. Her deep alto voice is ideal for covers such as Zombieland Saga’s “Saga Jihen,” as well as her original compositions such as “Next Color Planet” and “Ghost.” She also has a reputation as a sociopath, which was established after she violently backstabbed her fellow Hololive stars in a Project Winter playthrough.

Link: https://www.youtube.com/channel/UC5CwaMl1eIgY8h02uZw7u8A

4. Usada Pekora

This adorable little kitten is the most popular VTuber from VShojo’s English-language agency, and it’s easy to understand why her “Nyanderthals” like her. Nyatasha is best known for covering rap songs and going off on obscene tangents with lines like “It’s not about wiping my ass, it’s about sending a message,” despite how innocent she appears and sounds.

Link: https://www.youtube.com/channel/UC1DCedRgGHBdm81E1llLhOQ

5. Sakura Miko

Nyahello! Sakura, a shrine maiden with a theatrical demeanour and a dubious aptitude for video games, began her career as a freelance VTuber before joining Hololive. Her bombastic attitude is part of her appeal: she gets overly passionate about unimportant games, uses any excuse to stare up a female character’s skirt, and swears profusely in Japanese and English whenever she is frustrated. It’s never boring to see her shenanigans.

Link: https://www.youtube.com/channel/UC-hM6YJuNYVAmUWxeIr9FeA

What Does It Take to Become a Virtual YouTuber?

If you’ve been watching YouTube for a while, you’ve most likely noticed the VTuber trend, which began in 2017. Instead of displaying their faces, VTubers, or Virtual YouTubers, communicate with their viewers using an avatar. As this trend grows in popularity (and VTubers gain more subscribers), a lot of people are curious about how they do it. Here are answers to all of your questions on how to become a VTuber on YouTube so you may live out your virtual fantasies.

A high-end PC with enough storage space and a powerful graphics card is required for VTubers. A webcam that tracks motion and connects to your computer is required. The most prominent VTubers employ a blue screen and green room arrangement, which simply consists of walls with one color painted on them in the background of their vlogs so that everything looks to be happening inside an empty virtual area while they walk around.

Investing a lot of money in supplies or equipment for your virtual YouTuber setup isn’t essential, just like it isn’t required for any other creative endeavor. Buying such items may yield greater results if you know how to utilize them effectively but becoming a VTuber may be done for very little money, if at all.

How to become a virtual youtuber?

1. Selecting a Model

To become a virtual YouTuber, you’ll need a model to play the role of your online persona. There are several other ways to do this, but Live2D is the most popular among elite VTubers.

2. Make your model move

A model must be set up before it can move. In computer graphics, rigging is the process of generating and connecting a rig or bone structure to a model, which can subsequently be animated. When working in two dimensions, this usually entails dividing an image into the pieces you want to move.

You’ll want to set up a webcam to track your movements once you’ve created a rigged model. As a result, your model will adjust to fit you every time you move. Most VTubers only track their faces, but hand movements are becoming increasingly popular.

3. Streaming and/or Recording

This portion of VTubing isn’t all that dissimilar from creating regular video material. You’ll need something to record footage of your model as it moves in lockstep with you. VirtualCast, a free VR communication tool that allows you to be “anyone you choose to be” in a virtual world, may be used for pre-recorded videos. It does, however, necessitate the usage of a virtual reality headset.

Conclusion

● In 2020, the popularity of VTuber content surged. There’s no better time than now to become a virtual YouTuber if you’ve been thinking about it for a long. After all, the nicest part about VTubing is that it’s available to everyone with a smart device and a camera.

● As VTubers are always looking for authenticity, you can become a successful VTuber by sharing the things that matter. Keep an eye on VTubers with a large following and observe what they do. Seek feedback to help you improve your skills or ask for assistance if you require it. Create stuff that will pique the interest of others while also maintaining your own.

Try It Free Try It Free

Faceless creators, or people who do not show their faces in their films, have become more prevalent on YouTube. Although being a faceless artist allows you to have a little more privacy on the internet, some viewers like to see a person on-screen.

So, what’s the best way to win over both sides? However, becoming a virtual YouTuber allows you to have your cake and eat it, as well. Vtubing is similar to live streaming, only that instead of showing your face, your facial emotions and movements are recorded by a digital avatar. Vtubing has grown considerably more accessible, with a large number of people watching Vtubing videos on YouTube.

Moreover, Every VTuber is essentially a character. Whether they’re just being themselves on camera or acting out a backstory they made up, watching a VTuber is like watching an anime in and of itself. The avatars or characters provide VTubers with a lot of creative freedom, allowing them to create unique material.

Being a VTuber isn’t all that different from being a regular one in terms of technicalities. However, it would be beneficial if you still had a good notion of what you want to do with your channel. Even though the two activities are conceptually equivalent, VTubing has a little greater entry barrier due to equipment needs.

In this article

01 What is a virtual YouTuber?

02 What Does It Take to Become a Virtual YouTuber?

03 How to become a virtual youtuber?

What is a virtual YouTuber?

A virtual YouTuber, or VTuber for short, is an online video maker or entertainment who represents themselves through a virtual avatar. This avatar is created using computer graphics (CG), and it frequently has an anime-inspired look. Most VTubers, as the name implies, utilize YouTube as their primary platform, while others do upload videos or host streams on other platforms (e.g., Twitch, Facebook Gaming, and so on) and are still referred to as such.

Vtuber’s Brief History

Kizuna AI, a Japanese VTuber, created and popularized the phrase “virtual YouTuber” in 2016. While she wasn’t the first to employ a CG avatar for video blogging, she is almost entirely to blame for the VTubers craze exploding in Japan and then the rest of the world in late 2016. Because Kizuna AI grew in popularity so quickly, new VTubers began to appear regularly. Some creators, who had already established their platform and/or displayed their faces on camera, created VTuber versions of themselves simply to jump on the bandwagon.

According to User Local, a Japanese data technology firm, over 10,000 active VTubers will exist on YouTube alone by 2020. Kizuna AI, who has the highest following of all VTubers on the internet at the time of writing, has over 10 million subscribers across all of her social media sites (YouTube, Twitter, TikTok, and Bilibili).

Is VTubers the Next Big Thing in Video Content?

If you follow video marketing trends, you may have seen an uptick in animated videos featuring anime-style avatars. VTubers are the creators of this content, and it’s taking the world by storm. Top VTubers earn hundreds of thousands of dollars every month and have millions of followers. The industry, according to analysts, is on the increase.

In 2019, the overall number of VTuber subscribers climbed by 28%, while total views of Vtuber content increased by 99 percent, according to HyperSense. This may not appear to be a severe trend at first sight. Virtual YouTubers, on the other hand, are being used by marketers and corporations like Mattel and KFC to promote genuine engagement.

Top 5 Virtual YouTubers

The following are the top 5 virtual YouTubers. Each of their videos can be watched for a few minutes with English subtitles.

1. Kizuna AI

Kizuna AI is one of Japan’s most well-known and popular female vloggers, with over two million subscribers to her channel. She appears to be a pop star, but she is artificial intelligence, as she boasts. Since she began posting videos on her main channel, A.I.Channel, in 2016, she has gained a considerable following. On the channel, she discusses various topics and plays popular games. A.I.Games, a Kizuna AI YouTube channel dedicated to games, A.I.Games is also available. She is enthusiastic and honest in both good and bad ways, which is one of her best qualities.

Link: https://www.youtube.com/channel/UC4YaOt1yT-ZeyB0OmxHgolA

2. Kaguya Luna

Kaguya Luna is a popular Japanese vlogger who launched her Kaguya Luna Official channel in 2017. She is one of the Big Four VTubers, with over a million subscribers. Kaguya Luna is adored because she presents herself in such a way. Her videos are mostly made up of her free-wheeling speaking without any acting scripts. Her high-pitched voice is striking, and she is always active and talkative. She also performs as a pop vocalist in a live presentation.v

Link: https://www.youtube.com/channel/UCQYADFw7xEJ9oZSM5ZbqyBw

3. Hoshimachi Suisei

Suisei is an idol singer who debuted independently in 2018 before joining the Hololive group. She aims to perform onstage at the Tokyo Budokan. Her deep alto voice is ideal for covers such as Zombieland Saga’s “Saga Jihen,” as well as her original compositions such as “Next Color Planet” and “Ghost.” She also has a reputation as a sociopath, which was established after she violently backstabbed her fellow Hololive stars in a Project Winter playthrough.

Link: https://www.youtube.com/channel/UC5CwaMl1eIgY8h02uZw7u8A

4. Usada Pekora

This adorable little kitten is the most popular VTuber from VShojo’s English-language agency, and it’s easy to understand why her “Nyanderthals” like her. Nyatasha is best known for covering rap songs and going off on obscene tangents with lines like “It’s not about wiping my ass, it’s about sending a message,” despite how innocent she appears and sounds.

Link: https://www.youtube.com/channel/UC1DCedRgGHBdm81E1llLhOQ

5. Sakura Miko

Nyahello! Sakura, a shrine maiden with a theatrical demeanour and a dubious aptitude for video games, began her career as a freelance VTuber before joining Hololive. Her bombastic attitude is part of her appeal: she gets overly passionate about unimportant games, uses any excuse to stare up a female character’s skirt, and swears profusely in Japanese and English whenever she is frustrated. It’s never boring to see her shenanigans.

Link: https://www.youtube.com/channel/UC-hM6YJuNYVAmUWxeIr9FeA

What Does It Take to Become a Virtual YouTuber?

If you’ve been watching YouTube for a while, you’ve most likely noticed the VTuber trend, which began in 2017. Instead of displaying their faces, VTubers, or Virtual YouTubers, communicate with their viewers using an avatar. As this trend grows in popularity (and VTubers gain more subscribers), a lot of people are curious about how they do it. Here are answers to all of your questions on how to become a VTuber on YouTube so you may live out your virtual fantasies.

A high-end PC with enough storage space and a powerful graphics card is required for VTubers. A webcam that tracks motion and connects to your computer is required. The most prominent VTubers employ a blue screen and green room arrangement, which simply consists of walls with one color painted on them in the background of their vlogs so that everything looks to be happening inside an empty virtual area while they walk around.

Investing a lot of money in supplies or equipment for your virtual YouTuber setup isn’t essential, just like it isn’t required for any other creative endeavor. Buying such items may yield greater results if you know how to utilize them effectively but becoming a VTuber may be done for very little money, if at all.

How to become a virtual youtuber?

1. Selecting a Model

To become a virtual YouTuber, you’ll need a model to play the role of your online persona. There are several other ways to do this, but Live2D is the most popular among elite VTubers.

2. Make your model move

A model must be set up before it can move. In computer graphics, rigging is the process of generating and connecting a rig or bone structure to a model, which can subsequently be animated. When working in two dimensions, this usually entails dividing an image into the pieces you want to move.

You’ll want to set up a webcam to track your movements once you’ve created a rigged model. As a result, your model will adjust to fit you every time you move. Most VTubers only track their faces, but hand movements are becoming increasingly popular.

3. Streaming and/or Recording

This portion of VTubing isn’t all that dissimilar from creating regular video material. You’ll need something to record footage of your model as it moves in lockstep with you. VirtualCast, a free VR communication tool that allows you to be “anyone you choose to be” in a virtual world, may be used for pre-recorded videos. It does, however, necessitate the usage of a virtual reality headset.

Conclusion

● In 2020, the popularity of VTuber content surged. There’s no better time than now to become a virtual YouTuber if you’ve been thinking about it for a long. After all, the nicest part about VTubing is that it’s available to everyone with a smart device and a camera.

● As VTubers are always looking for authenticity, you can become a successful VTuber by sharing the things that matter. Keep an eye on VTubers with a large following and observe what they do. Seek feedback to help you improve your skills or ask for assistance if you require it. Create stuff that will pique the interest of others while also maintaining your own.

Charting the Course to YouTube Success – Top 5 Strategies Inside

YouTube is undoubtedly the most famous video sharing platform in the world. More than 5 billion videos are watched every single minute on YouTube. And the ever-growing user base has propelled YouTube to the status of 2nd most popular social media platform in the world, and the second most visited website after Google in 2021.

YouTube marketing is great for both businesses and individuals who want to make careers out of YouTube. Many businesses make use of YouTube ads to get their products to their customers and it’s really effective. However, you can make more organic traffic using YouTube video marketing. With a successful YouTube video marketing strategy, you can generate leads without any ad investments.

And in this guide, we will discuss some YouTube video marketing tips that will help you get more subscribers and build your brand outreach.

Tip #1: Create A Roadmap Leading To Your Main Goal

A roadmap is basically a level by level approach to your vision. Instead of just looking at the end plan, you are building your platform up through short attainable goals. There is immense power in setting short term goals. Some serious questions that you should ask yourself are:

Step 1: Start with the question of why you need a YouTube channel in the first place! Decide on what your channel should be about and how the viewers are going to benefit from it.

Step 2: The next step is to prepare a content plan. Here must decide the type of videos and how often it will be published on your channel.

Step 3: What is your target in terms of subscribers and traffic conversion. Do you plan to take the audience to a separate landing or are you planning on making money solely from YouTube?

Planning out such specifics will help you build your platform gradually to the main goal.

Tip #2: Do tests within your strategy

Understanding the audience preferences is paramount to the success of YouTube channels. There are some important tests that you can do to understand the genre that you are targeting.

a. Test video duration

Nobody likes to see a 2 hour long YouTube video unless it’s super interesting. Thankfully, there have been studies that have been conducted to measure the audience reaction to videos of different lengths.

By default, when you create a YouTube account, the maximum upload length is restricted to just 15 minutes. You can go past this limit by verifying your account on YouTube.

When you look at the most trending videos on YouTube, they generally fall within 10 minutes. The average video size on YouTube is 4.4 minutes .

For example, let us look at YouTube videos that explain the same concept, but with different video lengths and see if the audience engagement differs with the videos. we have ensured that both videos are from channels who have a similar subscriber count in order to eliminate disproportionality that arises from viewer base.

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!