Infographics: Leveraging Social Media Videos

[Infographic] Social Video Marketing Tips for Small Business

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Minimizing Moments: Edit Longer Videos for YouTube

How to Edit the Length of a Video on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Apart from providing video hosting and sharing features, the YouTube platform also has an online editor which is going to provide you with the possibility to make changes and additions online without having to download any particular program. In this guide, we are going to show you how to make your video shorter or longer with YouTube online video editor.

---

A Better Alternative on How to Edit YouTube Video Length - Wondershare Filmora is a perfect alternative to edit every single clip frame by frame. Not just to shorten or lengthen the video. It offers quite a lot of opportunities. Watch the video below to know more:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

For instance, the application is offering non-linear ripple video editing. This is going to allow you to combine multiple video clips and pin them together conveniently. What is more, you can also apply PIP and Green Screen professional effects with just a few clicks. Sure, the YouTube video editor is a perfect solution for those who don’t want to achieve professional quality, but if you do, Wondershare Filmora is without a doubt the far better alternative. This is something that’s going to enable you to edit and re-touch your videos as well as to size them appropriately. Instead of dragging two bars together, you will be able to touch every single frame and size it according to your own particular needs. This is going to result in flawless videos.

---

How to Edit YouTube Video Length Using the built-in Video Editor

The YouTube video editor is easy to use, and you can easily learn how to do all sorts of changes to your video. Let’s see the things that you need to go through in order to edit the length.

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.

Step 1 Get to the video editor

In order to do so, you would have to go ahead and login into your account. Then, go to the “My Channel” panel and select the video that you want to cut. Once you’ve done this, click on the “Video manager” option and click on the “create” tab which should be located on the right side for the page. There, you will be able to find the “Video Editor”. Of course, you can also add “/editor” to YouTube’s URL, and you would be good to go.

Step 2 Import Your Video

Once you’ve done all of the above, you would have to drag your video in order to cut it’s time. Keep in mind that the videos are made out of a maximum of 50 clips. The site is going to save every single video that you upload as a particular clip which could be properly combined with the rest in order to make one larger video. This is important.

Step 3 Edit the Length

This is the part where you actually get to edit the length of your video. In order to do so effectively, you have to drag the bar at either end of your clip towards the other end in order to shorten the clip conveniently.

What is more, if you want to increase the length, you have to drag the bar to the opposite end – outwards. There is going to be an indicator which is going to appear at the bottom of the clip, and it’s going to show you the overall duration of the file, and it’s going to adjust itself as you slide the bars accordingly.

Step 4 Save the Clip

Of course, you would have to save the clip in order for the changes to reflect. Even though this might seem like a particularly obvious thing to do, you would be surprise to find out that a lot of people get everything done and then discard the changes by forgetting to save them and their effort goes to waste.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Apart from providing video hosting and sharing features, the YouTube platform also has an online editor which is going to provide you with the possibility to make changes and additions online without having to download any particular program. In this guide, we are going to show you how to make your video shorter or longer with YouTube online video editor.

---

A Better Alternative on How to Edit YouTube Video Length - Wondershare Filmora is a perfect alternative to edit every single clip frame by frame. Not just to shorten or lengthen the video. It offers quite a lot of opportunities. Watch the video below to know more:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

For instance, the application is offering non-linear ripple video editing. This is going to allow you to combine multiple video clips and pin them together conveniently. What is more, you can also apply PIP and Green Screen professional effects with just a few clicks. Sure, the YouTube video editor is a perfect solution for those who don’t want to achieve professional quality, but if you do, Wondershare Filmora is without a doubt the far better alternative. This is something that’s going to enable you to edit and re-touch your videos as well as to size them appropriately. Instead of dragging two bars together, you will be able to touch every single frame and size it according to your own particular needs. This is going to result in flawless videos.

---

How to Edit YouTube Video Length Using the built-in Video Editor

The YouTube video editor is easy to use, and you can easily learn how to do all sorts of changes to your video. Let’s see the things that you need to go through in order to edit the length.

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.

Step 1 Get to the video editor

In order to do so, you would have to go ahead and login into your account. Then, go to the “My Channel” panel and select the video that you want to cut. Once you’ve done this, click on the “Video manager” option and click on the “create” tab which should be located on the right side for the page. There, you will be able to find the “Video Editor”. Of course, you can also add “/editor” to YouTube’s URL, and you would be good to go.

Step 2 Import Your Video

Once you’ve done all of the above, you would have to drag your video in order to cut it’s time. Keep in mind that the videos are made out of a maximum of 50 clips. The site is going to save every single video that you upload as a particular clip which could be properly combined with the rest in order to make one larger video. This is important.

Step 3 Edit the Length

This is the part where you actually get to edit the length of your video. In order to do so effectively, you have to drag the bar at either end of your clip towards the other end in order to shorten the clip conveniently.

What is more, if you want to increase the length, you have to drag the bar to the opposite end – outwards. There is going to be an indicator which is going to appear at the bottom of the clip, and it’s going to show you the overall duration of the file, and it’s going to adjust itself as you slide the bars accordingly.

Step 4 Save the Clip

Of course, you would have to save the clip in order for the changes to reflect. Even though this might seem like a particularly obvious thing to do, you would be surprise to find out that a lot of people get everything done and then discard the changes by forgetting to save them and their effort goes to waste.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Apart from providing video hosting and sharing features, the YouTube platform also has an online editor which is going to provide you with the possibility to make changes and additions online without having to download any particular program. In this guide, we are going to show you how to make your video shorter or longer with YouTube online video editor.

---

A Better Alternative on How to Edit YouTube Video Length - Wondershare Filmora is a perfect alternative to edit every single clip frame by frame. Not just to shorten or lengthen the video. It offers quite a lot of opportunities. Watch the video below to know more:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

For instance, the application is offering non-linear ripple video editing. This is going to allow you to combine multiple video clips and pin them together conveniently. What is more, you can also apply PIP and Green Screen professional effects with just a few clicks. Sure, the YouTube video editor is a perfect solution for those who don’t want to achieve professional quality, but if you do, Wondershare Filmora is without a doubt the far better alternative. This is something that’s going to enable you to edit and re-touch your videos as well as to size them appropriately. Instead of dragging two bars together, you will be able to touch every single frame and size it according to your own particular needs. This is going to result in flawless videos.

---

How to Edit YouTube Video Length Using the built-in Video Editor

The YouTube video editor is easy to use, and you can easily learn how to do all sorts of changes to your video. Let’s see the things that you need to go through in order to edit the length.

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.

Step 1 Get to the video editor

In order to do so, you would have to go ahead and login into your account. Then, go to the “My Channel” panel and select the video that you want to cut. Once you’ve done this, click on the “Video manager” option and click on the “create” tab which should be located on the right side for the page. There, you will be able to find the “Video Editor”. Of course, you can also add “/editor” to YouTube’s URL, and you would be good to go.

Step 2 Import Your Video

Once you’ve done all of the above, you would have to drag your video in order to cut it’s time. Keep in mind that the videos are made out of a maximum of 50 clips. The site is going to save every single video that you upload as a particular clip which could be properly combined with the rest in order to make one larger video. This is important.

Step 3 Edit the Length

This is the part where you actually get to edit the length of your video. In order to do so effectively, you have to drag the bar at either end of your clip towards the other end in order to shorten the clip conveniently.

What is more, if you want to increase the length, you have to drag the bar to the opposite end – outwards. There is going to be an indicator which is going to appear at the bottom of the clip, and it’s going to show you the overall duration of the file, and it’s going to adjust itself as you slide the bars accordingly.

Step 4 Save the Clip

Of course, you would have to save the clip in order for the changes to reflect. Even though this might seem like a particularly obvious thing to do, you would be surprise to find out that a lot of people get everything done and then discard the changes by forgetting to save them and their effort goes to waste.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Apart from providing video hosting and sharing features, the YouTube platform also has an online editor which is going to provide you with the possibility to make changes and additions online without having to download any particular program. In this guide, we are going to show you how to make your video shorter or longer with YouTube online video editor.

---

A Better Alternative on How to Edit YouTube Video Length - Wondershare Filmora is a perfect alternative to edit every single clip frame by frame. Not just to shorten or lengthen the video. It offers quite a lot of opportunities. Watch the video below to know more:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

For instance, the application is offering non-linear ripple video editing. This is going to allow you to combine multiple video clips and pin them together conveniently. What is more, you can also apply PIP and Green Screen professional effects with just a few clicks. Sure, the YouTube video editor is a perfect solution for those who don’t want to achieve professional quality, but if you do, Wondershare Filmora is without a doubt the far better alternative. This is something that’s going to enable you to edit and re-touch your videos as well as to size them appropriately. Instead of dragging two bars together, you will be able to touch every single frame and size it according to your own particular needs. This is going to result in flawless videos.

---

How to Edit YouTube Video Length Using the built-in Video Editor

The YouTube video editor is easy to use, and you can easily learn how to do all sorts of changes to your video. Let’s see the things that you need to go through in order to edit the length.

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.

Step 1 Get to the video editor

In order to do so, you would have to go ahead and login into your account. Then, go to the “My Channel” panel and select the video that you want to cut. Once you’ve done this, click on the “Video manager” option and click on the “create” tab which should be located on the right side for the page. There, you will be able to find the “Video Editor”. Of course, you can also add “/editor” to YouTube’s URL, and you would be good to go.

Step 2 Import Your Video

Once you’ve done all of the above, you would have to drag your video in order to cut it’s time. Keep in mind that the videos are made out of a maximum of 50 clips. The site is going to save every single video that you upload as a particular clip which could be properly combined with the rest in order to make one larger video. This is important.

Step 3 Edit the Length

This is the part where you actually get to edit the length of your video. In order to do so effectively, you have to drag the bar at either end of your clip towards the other end in order to shorten the clip conveniently.

What is more, if you want to increase the length, you have to drag the bar to the opposite end – outwards. There is going to be an indicator which is going to appear at the bottom of the clip, and it’s going to show you the overall duration of the file, and it’s going to adjust itself as you slide the bars accordingly.

Step 4 Save the Clip

Of course, you would have to save the clip in order for the changes to reflect. Even though this might seem like a particularly obvious thing to do, you would be surprise to find out that a lot of people get everything done and then discard the changes by forgetting to save them and their effort goes to waste.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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