Inquiry: YouTube’s Payment Scheme for Creators

Any YouTuber can earn passive income monthly if they’ve reached the YouTube Partner Programme (YPP) requirement? Yes, the YouTube Partner Program gives creators access to start generating revenue with their channel once they reach a minimum of 1,000 YouTube subscribers and 4,000 watch ours in the last twelve months.

For anyone looking to start earning passive income via YouTube, but have the question, “Does YouTube pay monthly?” The answer is YES YouTube pays monthly. However, there are other things you must know if you want to start making money from YouTube. So, in this article, we will discuss all you need to know about how often YouTube pays and other YouTube monetization tips.

1. Affiliate Marketing
2. Brand Sponsorship
3. Selling Own Products or Services

• More FAQs About How Much YouTubers Make

Part 1: How Often Does YouTube Pay

As mentioned earlier, YouTube pays monthly. It’s usually within the first 10-14 days of a new month (10th day or 14th day of a new month). However, to be able to receive your funds, you must reach the minimum threshold of your local currency as required by YouTube. For example, $100 for content creators within the United States.

Also, you must comply with the YouTube monetization policies and not be suspended by YouTube in the past month.

Part 2: How Does YouTube Pay – Typical Methods Used

Research shows that YouTube’s average pay rate is within the range of $0.01 to $0.03 per ad view. This means for every 1,000 ad views, a YouTuber could earn $18, while for every 1,000 video views, you could earn $3 to $5. You might ask “Does YouTube pay creators per view?’ Well, the answer is NO, YouTube doesn’t pay creators per view. They pay per monetized view.

However, to get started making money per monetized views, you need to join the YouTube Partnership Program. As mentioned earlier, YouTube Partner Program (YPP) gives creators access to start generating revenue with their channel once they reach a minimum of 1,000 YouTube subscribers and 4,000 watch ours in the last twelve months. It gives creators access to different monetization features like advertising, merchandise sales, fan funding, and lots more.

● Earn Money Through Ad Views

Advertisers pay for YouTube ads based on clicks and impressions, and YouTube monetizes creators’ videos by displaying these ads in different advertising formats like pre-roll, display, etc. So, once these ads display in your video and your subscribers click on them, you get paid.

As mentioned earlier, YouTube’s average pay rate is within the range of $0.01 to $0.03 per ad view, while for every 1,000 video views, you could earn $3 to $5. But, out of the money earned, YouTube pays creators 55% and keeps the remaining 45%.

With Ads, you can earn money based on every 1,000 views get from your video and the number of clicks you get on ads placed on your video. However, for ads to be displayed on your videos, you must adhere to YouTube’s creator guidelines, as videos that contain foul language, violence, adult content, and other unwanted subjects won’t have ads displayed on them.

The image below displays the requirement to start displaying ads on your YouTube videos;

Part 3: More Opportunities To Earn More Money From YouTube

Besides ads, there are other ways to monetize your YouTube channel. You could also earn through a corporate sponsorship from brands, selling your products, etc. Keep reading to find out more ways to earn money from YouTube.

1. Affiliate Marketing

You might have come across YouTube videos where the creators talk about their favorite brands and add links to the platform for the brand. Well, that’s a form of affiliate marketing.

YouTube Affiliate marketing involves a creator reviewing a product like makeup, digital cameras, mobile phone, and lots more including services in their video. Plus, the links to the recommended product or services are usually added to the description of the video. So, once a viewer clicks on the link and purchases the product or service, the YouTuber gets a certain percentage of the money.

If you get an affiliate link to a product on a platform, you can create a video relating to that product, then in your video description, you’ll add the affiliate link there. So, when anyone purchases the product using your affiliate link, you’ll get your percentage off the price they paid. On average, companies will be willing to pay within 5% to 50% of the purchase price.

2. Brand Sponsorship

The fact YouTube is the most used video-playing platform makes it a great spot for businesses and organizations to promote their product or services. So, once you grow your YouTube subscribers to a certain level, you’ll receive emails from companies and brands to partner with you to sponsor their products or service. Honestly, there are lots of brands who will be happy to pay you to promote their products/services,

Research shows that sponsorship deals are usually within the range of $200 to over $10k. It all depends on how the brand/organization is willing to cooperate. It could be pre-roll, post-roll, etc.

Also, your YouTube channel data statistics such as total subscribers, average video impressions in the past months, likes, comments, and more are other factors that will determine how much brands will offer you to seal a sponsorship deal.

3. Selling Own Products or Services

Selling your products or services is another great way to monetize your YouTube channel. You could sell your merch, gaming tools, and other things related to the theme of the content you create for your loyal fans to purchase.

If you don’t have a product, you could charge your viewers for exclusive content, sell online courses for dropshipping, sell cryptocurrency trading e-books, etc. The only thing is you need to have a large following to earn well from this YouTube monetization option.

Part 4: More FAQs About How Much YouTubers Make

At this point, you should already have a brief idea of how YouTube monetization works. However, if you still want to discover more information, keep reading to check out more FAQs on how much YouTubers make.

1. Who is The Richest YouTuber?

The richest YouTuber as of 2021 is Mr. Beast. He has made up to $54 million in revenue from his YouTube channel.

2. Do YouTubers Get Paid Well?

The rate at which YouTubers get paid depends on certain factors like the audience they aim for, how frequently they publish the nature of their material, and lots more. As we mentioned in the article, the average pay rate on YouTube is within the range of $0.01 to $0.03 per ad view, while for every 1,000 video views, you could earn $3 to $5. Also, research shows that the highest-paying YouTube category is the “Make Money Online” category with an average CPM of $13.52.

Click here

3. How much does a YouTuber make a year?

Honestly, there’s no specific answer to how much a YouTuber makes a year. However, research shows that an average YouTuber makes up to $60,000 annually.

Final Words

As you can see, there are different ways you could monetize your YouTube channel. Be it via affiliate marketing, ads, selling products, or more. Regardless of how you want to monetize your YouTube channel, the article has covered the basics you must know to make the process easier.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: How Often Does YouTube Pay

As mentioned earlier, YouTube pays monthly. It’s usually within the first 10-14 days of a new month (10th day or 14th day of a new month). However, to be able to receive your funds, you must reach the minimum threshold of your local currency as required by YouTube. For example, $100 for content creators within the United States.

Also, you must comply with the YouTube monetization policies and not be suspended by YouTube in the past month.

Part 2: How Does YouTube Pay – Typical Methods Used

Research shows that YouTube’s average pay rate is within the range of $0.01 to $0.03 per ad view. This means for every 1,000 ad views, a YouTuber could earn $18, while for every 1,000 video views, you could earn $3 to $5. You might ask “Does YouTube pay creators per view?’ Well, the answer is NO, YouTube doesn’t pay creators per view. They pay per monetized view.

However, to get started making money per monetized views, you need to join the YouTube Partnership Program. As mentioned earlier, YouTube Partner Program (YPP) gives creators access to start generating revenue with their channel once they reach a minimum of 1,000 YouTube subscribers and 4,000 watch ours in the last twelve months. It gives creators access to different monetization features like advertising, merchandise sales, fan funding, and lots more.

● Earn Money Through Ad Views

Advertisers pay for YouTube ads based on clicks and impressions, and YouTube monetizes creators’ videos by displaying these ads in different advertising formats like pre-roll, display, etc. So, once these ads display in your video and your subscribers click on them, you get paid.

As mentioned earlier, YouTube’s average pay rate is within the range of $0.01 to $0.03 per ad view, while for every 1,000 video views, you could earn $3 to $5. But, out of the money earned, YouTube pays creators 55% and keeps the remaining 45%.

With Ads, you can earn money based on every 1,000 views get from your video and the number of clicks you get on ads placed on your video. However, for ads to be displayed on your videos, you must adhere to YouTube’s creator guidelines, as videos that contain foul language, violence, adult content, and other unwanted subjects won’t have ads displayed on them.

The image below displays the requirement to start displaying ads on your YouTube videos;

Part 3: More Opportunities To Earn More Money From YouTube

Besides ads, there are other ways to monetize your YouTube channel. You could also earn through a corporate sponsorship from brands, selling your products, etc. Keep reading to find out more ways to earn money from YouTube.

1. Affiliate Marketing

You might have come across YouTube videos where the creators talk about their favorite brands and add links to the platform for the brand. Well, that’s a form of affiliate marketing.

YouTube Affiliate marketing involves a creator reviewing a product like makeup, digital cameras, mobile phone, and lots more including services in their video. Plus, the links to the recommended product or services are usually added to the description of the video. So, once a viewer clicks on the link and purchases the product or service, the YouTuber gets a certain percentage of the money.

If you get an affiliate link to a product on a platform, you can create a video relating to that product, then in your video description, you’ll add the affiliate link there. So, when anyone purchases the product using your affiliate link, you’ll get your percentage off the price they paid. On average, companies will be willing to pay within 5% to 50% of the purchase price.

2. Brand Sponsorship

The fact YouTube is the most used video-playing platform makes it a great spot for businesses and organizations to promote their product or services. So, once you grow your YouTube subscribers to a certain level, you’ll receive emails from companies and brands to partner with you to sponsor their products or service. Honestly, there are lots of brands who will be happy to pay you to promote their products/services,

Research shows that sponsorship deals are usually within the range of $200 to over $10k. It all depends on how the brand/organization is willing to cooperate. It could be pre-roll, post-roll, etc.

Also, your YouTube channel data statistics such as total subscribers, average video impressions in the past months, likes, comments, and more are other factors that will determine how much brands will offer you to seal a sponsorship deal.

3. Selling Own Products or Services

Selling your products or services is another great way to monetize your YouTube channel. You could sell your merch, gaming tools, and other things related to the theme of the content you create for your loyal fans to purchase.

If you don’t have a product, you could charge your viewers for exclusive content, sell online courses for dropshipping, sell cryptocurrency trading e-books, etc. The only thing is you need to have a large following to earn well from this YouTube monetization option.

Part 4: More FAQs About How Much YouTubers Make

At this point, you should already have a brief idea of how YouTube monetization works. However, if you still want to discover more information, keep reading to check out more FAQs on how much YouTubers make.

1. Who is The Richest YouTuber?

The richest YouTuber as of 2021 is Mr. Beast. He has made up to $54 million in revenue from his YouTube channel.

2. Do YouTubers Get Paid Well?

The rate at which YouTubers get paid depends on certain factors like the audience they aim for, how frequently they publish the nature of their material, and lots more. As we mentioned in the article, the average pay rate on YouTube is within the range of $0.01 to $0.03 per ad view, while for every 1,000 video views, you could earn $3 to $5. Also, research shows that the highest-paying YouTube category is the “Make Money Online” category with an average CPM of $13.52.

3. How much does a YouTuber make a year?

Honestly, there’s no specific answer to how much a YouTuber makes a year. However, research shows that an average YouTuber makes up to $60,000 annually.

Final Words

As you can see, there are different ways you could monetize your YouTube channel. Be it via affiliate marketing, ads, selling products, or more. Regardless of how you want to monetize your YouTube channel, the article has covered the basics you must know to make the process easier.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Elevate Your Channel: Studio Upgrade Vs. Beta Shift

YouTube Creator Studio vs. YouTube Studio (Beta): Which One is Better?

Richard Bennett

Oct 26, 2023• Proven solutions

0

In 2017, YouTube revealed YouTube Studio Beta , a video management and analytics dashboard that will replace the classic Creator Studio that most YouTubers are familiar with by 2021.

In this article, we will look at the new features YouTube Studio Beta has, what we can expect from it in the future, and why YouTube will eventually phase out the older YouTube Creator Studio… and whether that change will be an improvement.

Edit YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

---

Why YouTube Is Getting Rid of Classic Creator Studio?

Data-driven YouTubers have long loved the YouTube Creator Studio. It has supplied so much information that it took this comprehensive post about Analytics to highlight all the insights. So why would YouTube change it?

Change to a popular social media platform is always worrisome to content creators because it means there will be a new learning phase forced upon them. While the Classic YouTube Creator Studio has a lot of features and functionality, the data was often hard to interpret and inconvenient to find. Many creators weren’t sure where their data was located or how to use the information presented to them.

YouTube Studio was designed to be a friendly management and analysis tool. YouTube also offers more guidance, showcasing the key metrics the algorithm uses to evaluate the success of a video more prominently. Additionally, the graphs presented offer more clarity, shortening the time a creator spends finding the information they need.

Undoubtedly, YouTube updated its Creator Studio to offer a tool that enables its users to better understand their video performance and make better content that serves YouTube’s requirements.

Intro to YouTube Studio (Beta)

YouTube Studio (Beta), for many YouTubers, is now the default. However, for the time being, creators can still switch back to the Classic view (as some of the features are still being built). YouTube’s objective is to receive data of their own by understanding how creators are using the new Studio and gaining feedback to improve upon it.

If you have any feedback, simply click on this button on the bottom left menu of the YouTube Studio (Beta) and send YouTube your thoughts.

In addition to the new layout of the tools and dashboards, YouTube Studio (Beta) will also debut 3 metrics for creators:

1. Impressions: See the total reach of all your videos or each individual video. Each time your video thumbnail and title are visible to the user counts as an impression.

2. Click-through rate: Determine how click-worthy your thumbnails and titles are, by seeing the percentage of people who click into your video.

3. Unique viewers: Know how many different people have watched your videos. This data can be used to compare the size of your subscriber base to the actual number of your audience.

Tips for Using YouTube Studio Beta Features

Now that you are more familiar with the new YouTube Studio (Beta), let us dive into what you can accomplish with all the new features.

1. Optimization Tips

In the past, there has been a lot of speculations about how creators should treat their video titles and descriptions. Well, now YouTube is letting you know exactly which area to focus on. Simply hover over any “?” icon to see the advice and click “Learn More” to go to YouTube Creator Academy to get more details.

2. Recent Video Data

See data and improvement tips for your latest video. If YouTube identifies a notable issue with your video, they will help you by offering tips, which you can click “Tell Me More” to look into.

YouTube wants you to know how your videos are performing in the first few days. In order for YouTube to determine whether your content is worth sharing, it wants to know how your audience is responding to it right away. This means, the launch of your video matters.

3. Video Analysis

In the Classic Creator Studio, you couldn’t get an aggregated view of all the important video data on one dashboard. You would have to click to each set of analytics individually and then dive deeper. This ate up your precious content creation time and made it hard to combine insights. Now with Studio Beta, you can see all the critical data in one spot. Right away, you can see how that video is performing through different factors. This will let you know where audience retention is dropping off or which traffic source is supplying most of the views.

4. Watch Time Funnel

The objective is to increase watch time, the metric YouTube puts the most weight on. With the new Watch Time Funnel, which you can find in the Analytics section under the Reach Viewer dashboard, you can see exactly at which level of your channel or wherein an individual video you will need to improve.

If the impression numbers are low, that means you need to improve how your video is being discovered by doing more research to understand what your viewers are searching for.

If the click-through rate (CTR) is low, then you will have to improve your thumbnail and title. This will better entice your audience to click. According to Google, half of all videos have an average CTR of 2-10%.

If the average view duration is not up to your standards, then you will have to improve your content itself. While it is most ideal to have all your viewers watch all the way to the end of all your videos, that is certainly unrealistic. However, 60-70% is a great number to aim towards.

5. Traffic Sources

YouTube now presents all the different traffic sources in one easy-to-find page in the Reach Viewer tab, so creators no longer have to click between them to analyze where their traffic is coming from. This new design is far less intimidating and messy. At a glance, you can now see where the majority of your audiences are coming from.

YouTube has always put a lot of value into its analytic tools, and with YouTube Studio Beta the features and design are continuously improving. Having better data and understanding of how an individual video or an entire channel is performing will help creators succeed on this ever more competitive platform.

Have you tried the new YouTube Studio (Beta)? What are your thoughts? Please let us know in the comments below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In 2017, YouTube revealed YouTube Studio Beta , a video management and analytics dashboard that will replace the classic Creator Studio that most YouTubers are familiar with by 2021.

In this article, we will look at the new features YouTube Studio Beta has, what we can expect from it in the future, and why YouTube will eventually phase out the older YouTube Creator Studio… and whether that change will be an improvement.

Edit YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

---

Why YouTube Is Getting Rid of Classic Creator Studio?

Data-driven YouTubers have long loved the YouTube Creator Studio. It has supplied so much information that it took this comprehensive post about Analytics to highlight all the insights. So why would YouTube change it?

Change to a popular social media platform is always worrisome to content creators because it means there will be a new learning phase forced upon them. While the Classic YouTube Creator Studio has a lot of features and functionality, the data was often hard to interpret and inconvenient to find. Many creators weren’t sure where their data was located or how to use the information presented to them.

YouTube Studio was designed to be a friendly management and analysis tool. YouTube also offers more guidance, showcasing the key metrics the algorithm uses to evaluate the success of a video more prominently. Additionally, the graphs presented offer more clarity, shortening the time a creator spends finding the information they need.

Undoubtedly, YouTube updated its Creator Studio to offer a tool that enables its users to better understand their video performance and make better content that serves YouTube’s requirements.

Intro to YouTube Studio (Beta)

YouTube Studio (Beta), for many YouTubers, is now the default. However, for the time being, creators can still switch back to the Classic view (as some of the features are still being built). YouTube’s objective is to receive data of their own by understanding how creators are using the new Studio and gaining feedback to improve upon it.

If you have any feedback, simply click on this button on the bottom left menu of the YouTube Studio (Beta) and send YouTube your thoughts.

In addition to the new layout of the tools and dashboards, YouTube Studio (Beta) will also debut 3 metrics for creators:

1. Impressions: See the total reach of all your videos or each individual video. Each time your video thumbnail and title are visible to the user counts as an impression.

2. Click-through rate: Determine how click-worthy your thumbnails and titles are, by seeing the percentage of people who click into your video.

3. Unique viewers: Know how many different people have watched your videos. This data can be used to compare the size of your subscriber base to the actual number of your audience.

Tips for Using YouTube Studio Beta Features

Now that you are more familiar with the new YouTube Studio (Beta), let us dive into what you can accomplish with all the new features.

1. Optimization Tips

In the past, there has been a lot of speculations about how creators should treat their video titles and descriptions. Well, now YouTube is letting you know exactly which area to focus on. Simply hover over any “?” icon to see the advice and click “Learn More” to go to YouTube Creator Academy to get more details.

2. Recent Video Data

See data and improvement tips for your latest video. If YouTube identifies a notable issue with your video, they will help you by offering tips, which you can click “Tell Me More” to look into.

YouTube wants you to know how your videos are performing in the first few days. In order for YouTube to determine whether your content is worth sharing, it wants to know how your audience is responding to it right away. This means, the launch of your video matters.

3. Video Analysis

In the Classic Creator Studio, you couldn’t get an aggregated view of all the important video data on one dashboard. You would have to click to each set of analytics individually and then dive deeper. This ate up your precious content creation time and made it hard to combine insights. Now with Studio Beta, you can see all the critical data in one spot. Right away, you can see how that video is performing through different factors. This will let you know where audience retention is dropping off or which traffic source is supplying most of the views.

4. Watch Time Funnel

The objective is to increase watch time, the metric YouTube puts the most weight on. With the new Watch Time Funnel, which you can find in the Analytics section under the Reach Viewer dashboard, you can see exactly at which level of your channel or wherein an individual video you will need to improve.

If the impression numbers are low, that means you need to improve how your video is being discovered by doing more research to understand what your viewers are searching for.

If the click-through rate (CTR) is low, then you will have to improve your thumbnail and title. This will better entice your audience to click. According to Google, half of all videos have an average CTR of 2-10%.

If the average view duration is not up to your standards, then you will have to improve your content itself. While it is most ideal to have all your viewers watch all the way to the end of all your videos, that is certainly unrealistic. However, 60-70% is a great number to aim towards.

5. Traffic Sources

YouTube now presents all the different traffic sources in one easy-to-find page in the Reach Viewer tab, so creators no longer have to click between them to analyze where their traffic is coming from. This new design is far less intimidating and messy. At a glance, you can now see where the majority of your audiences are coming from.

YouTube has always put a lot of value into its analytic tools, and with YouTube Studio Beta the features and design are continuously improving. Having better data and understanding of how an individual video or an entire channel is performing will help creators succeed on this ever more competitive platform.

Have you tried the new YouTube Studio (Beta)? What are your thoughts? Please let us know in the comments below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In 2017, YouTube revealed YouTube Studio Beta , a video management and analytics dashboard that will replace the classic Creator Studio that most YouTubers are familiar with by 2021.

In this article, we will look at the new features YouTube Studio Beta has, what we can expect from it in the future, and why YouTube will eventually phase out the older YouTube Creator Studio… and whether that change will be an improvement.

Edit YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

---

Why YouTube Is Getting Rid of Classic Creator Studio?

Data-driven YouTubers have long loved the YouTube Creator Studio. It has supplied so much information that it took this comprehensive post about Analytics to highlight all the insights. So why would YouTube change it?

Change to a popular social media platform is always worrisome to content creators because it means there will be a new learning phase forced upon them. While the Classic YouTube Creator Studio has a lot of features and functionality, the data was often hard to interpret and inconvenient to find. Many creators weren’t sure where their data was located or how to use the information presented to them.

YouTube Studio was designed to be a friendly management and analysis tool. YouTube also offers more guidance, showcasing the key metrics the algorithm uses to evaluate the success of a video more prominently. Additionally, the graphs presented offer more clarity, shortening the time a creator spends finding the information they need.

Undoubtedly, YouTube updated its Creator Studio to offer a tool that enables its users to better understand their video performance and make better content that serves YouTube’s requirements.

Intro to YouTube Studio (Beta)

YouTube Studio (Beta), for many YouTubers, is now the default. However, for the time being, creators can still switch back to the Classic view (as some of the features are still being built). YouTube’s objective is to receive data of their own by understanding how creators are using the new Studio and gaining feedback to improve upon it.

If you have any feedback, simply click on this button on the bottom left menu of the YouTube Studio (Beta) and send YouTube your thoughts.

In addition to the new layout of the tools and dashboards, YouTube Studio (Beta) will also debut 3 metrics for creators:

1. Impressions: See the total reach of all your videos or each individual video. Each time your video thumbnail and title are visible to the user counts as an impression.

2. Click-through rate: Determine how click-worthy your thumbnails and titles are, by seeing the percentage of people who click into your video.

3. Unique viewers: Know how many different people have watched your videos. This data can be used to compare the size of your subscriber base to the actual number of your audience.

Tips for Using YouTube Studio Beta Features

Now that you are more familiar with the new YouTube Studio (Beta), let us dive into what you can accomplish with all the new features.

1. Optimization Tips

In the past, there has been a lot of speculations about how creators should treat their video titles and descriptions. Well, now YouTube is letting you know exactly which area to focus on. Simply hover over any “?” icon to see the advice and click “Learn More” to go to YouTube Creator Academy to get more details.

2. Recent Video Data

See data and improvement tips for your latest video. If YouTube identifies a notable issue with your video, they will help you by offering tips, which you can click “Tell Me More” to look into.

YouTube wants you to know how your videos are performing in the first few days. In order for YouTube to determine whether your content is worth sharing, it wants to know how your audience is responding to it right away. This means, the launch of your video matters.

3. Video Analysis

In the Classic Creator Studio, you couldn’t get an aggregated view of all the important video data on one dashboard. You would have to click to each set of analytics individually and then dive deeper. This ate up your precious content creation time and made it hard to combine insights. Now with Studio Beta, you can see all the critical data in one spot. Right away, you can see how that video is performing through different factors. This will let you know where audience retention is dropping off or which traffic source is supplying most of the views.

4. Watch Time Funnel

The objective is to increase watch time, the metric YouTube puts the most weight on. With the new Watch Time Funnel, which you can find in the Analytics section under the Reach Viewer dashboard, you can see exactly at which level of your channel or wherein an individual video you will need to improve.

If the impression numbers are low, that means you need to improve how your video is being discovered by doing more research to understand what your viewers are searching for.

If the click-through rate (CTR) is low, then you will have to improve your thumbnail and title. This will better entice your audience to click. According to Google, half of all videos have an average CTR of 2-10%.

If the average view duration is not up to your standards, then you will have to improve your content itself. While it is most ideal to have all your viewers watch all the way to the end of all your videos, that is certainly unrealistic. However, 60-70% is a great number to aim towards.

5. Traffic Sources

YouTube now presents all the different traffic sources in one easy-to-find page in the Reach Viewer tab, so creators no longer have to click between them to analyze where their traffic is coming from. This new design is far less intimidating and messy. At a glance, you can now see where the majority of your audiences are coming from.

YouTube has always put a lot of value into its analytic tools, and with YouTube Studio Beta the features and design are continuously improving. Having better data and understanding of how an individual video or an entire channel is performing will help creators succeed on this ever more competitive platform.

Have you tried the new YouTube Studio (Beta)? What are your thoughts? Please let us know in the comments below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In 2017, YouTube revealed YouTube Studio Beta , a video management and analytics dashboard that will replace the classic Creator Studio that most YouTubers are familiar with by 2021.

In this article, we will look at the new features YouTube Studio Beta has, what we can expect from it in the future, and why YouTube will eventually phase out the older YouTube Creator Studio… and whether that change will be an improvement.

Edit YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

---

Why YouTube Is Getting Rid of Classic Creator Studio?

Data-driven YouTubers have long loved the YouTube Creator Studio. It has supplied so much information that it took this comprehensive post about Analytics to highlight all the insights. So why would YouTube change it?

Change to a popular social media platform is always worrisome to content creators because it means there will be a new learning phase forced upon them. While the Classic YouTube Creator Studio has a lot of features and functionality, the data was often hard to interpret and inconvenient to find. Many creators weren’t sure where their data was located or how to use the information presented to them.

YouTube Studio was designed to be a friendly management and analysis tool. YouTube also offers more guidance, showcasing the key metrics the algorithm uses to evaluate the success of a video more prominently. Additionally, the graphs presented offer more clarity, shortening the time a creator spends finding the information they need.

Undoubtedly, YouTube updated its Creator Studio to offer a tool that enables its users to better understand their video performance and make better content that serves YouTube’s requirements.

Intro to YouTube Studio (Beta)

YouTube Studio (Beta), for many YouTubers, is now the default. However, for the time being, creators can still switch back to the Classic view (as some of the features are still being built). YouTube’s objective is to receive data of their own by understanding how creators are using the new Studio and gaining feedback to improve upon it.

If you have any feedback, simply click on this button on the bottom left menu of the YouTube Studio (Beta) and send YouTube your thoughts.

In addition to the new layout of the tools and dashboards, YouTube Studio (Beta) will also debut 3 metrics for creators:

1. Impressions: See the total reach of all your videos or each individual video. Each time your video thumbnail and title are visible to the user counts as an impression.

2. Click-through rate: Determine how click-worthy your thumbnails and titles are, by seeing the percentage of people who click into your video.

3. Unique viewers: Know how many different people have watched your videos. This data can be used to compare the size of your subscriber base to the actual number of your audience.

Tips for Using YouTube Studio Beta Features

Now that you are more familiar with the new YouTube Studio (Beta), let us dive into what you can accomplish with all the new features.

1. Optimization Tips

In the past, there has been a lot of speculations about how creators should treat their video titles and descriptions. Well, now YouTube is letting you know exactly which area to focus on. Simply hover over any “?” icon to see the advice and click “Learn More” to go to YouTube Creator Academy to get more details.

2. Recent Video Data

See data and improvement tips for your latest video. If YouTube identifies a notable issue with your video, they will help you by offering tips, which you can click “Tell Me More” to look into.

YouTube wants you to know how your videos are performing in the first few days. In order for YouTube to determine whether your content is worth sharing, it wants to know how your audience is responding to it right away. This means, the launch of your video matters.

3. Video Analysis

In the Classic Creator Studio, you couldn’t get an aggregated view of all the important video data on one dashboard. You would have to click to each set of analytics individually and then dive deeper. This ate up your precious content creation time and made it hard to combine insights. Now with Studio Beta, you can see all the critical data in one spot. Right away, you can see how that video is performing through different factors. This will let you know where audience retention is dropping off or which traffic source is supplying most of the views.

4. Watch Time Funnel

The objective is to increase watch time, the metric YouTube puts the most weight on. With the new Watch Time Funnel, which you can find in the Analytics section under the Reach Viewer dashboard, you can see exactly at which level of your channel or wherein an individual video you will need to improve.

If the impression numbers are low, that means you need to improve how your video is being discovered by doing more research to understand what your viewers are searching for.

If the click-through rate (CTR) is low, then you will have to improve your thumbnail and title. This will better entice your audience to click. According to Google, half of all videos have an average CTR of 2-10%.

If the average view duration is not up to your standards, then you will have to improve your content itself. While it is most ideal to have all your viewers watch all the way to the end of all your videos, that is certainly unrealistic. However, 60-70% is a great number to aim towards.

5. Traffic Sources

YouTube now presents all the different traffic sources in one easy-to-find page in the Reach Viewer tab, so creators no longer have to click between them to analyze where their traffic is coming from. This new design is far less intimidating and messy. At a glance, you can now see where the majority of your audiences are coming from.

YouTube has always put a lot of value into its analytic tools, and with YouTube Studio Beta the features and design are continuously improving. Having better data and understanding of how an individual video or an entire channel is performing will help creators succeed on this ever more competitive platform.

Have you tried the new YouTube Studio (Beta)? What are your thoughts? Please let us know in the comments below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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