Learning to Let Go of Hurtful Comments for 2024

Learning to Let Go of Hurtful Comments

How To Deal with YouTube Trolls and Negative Comments

Richard Bennett

Mar 27, 2024• Proven solutions

If you have put a lot of work into your YouTube videos then it only makes sense that you have an emotional investment in them. When someone leaves a mean, negative comment on one of your videos it will likely affect you. It may make you angry, hurt your feelings, or just leave you baffled over how someone could come away from your video with out-of-the-blue opinion the hater has posted. ‘Do not feed the trolls’ is a mantra that can be hard to abide by. This article will explain why you should not engage trolls and how to talk to them if you find yourself doing it anyways.

How to Deal with Negative Comments on YouTube

1. Identifying Trolls / When Is A Troll Not a Troll?

The internet is full of trolls and if you continue making YouTube videos – especially videos that get a lot of views – then you are sure to be attacked by a few. Or, alternatively, a troll may attack your other viewers in the comments of your videos. It is extremely easy to be a troll and so there are a lot of them.

Most trolls are easy to spot. They leave comments designed to hurt you or make you angry, often using over-the-top offensive language. Not all trolls are so obvious, though. Some trolls will be nice at first – flatteringly nice, even – and it will take a few comments before they turn on you or your subscribers. They want you to like them so you put more stock in what they are saying later and take longer to start ignoring them. Some trolls will even go back to being nice to reel you back in.

It is important to remember that not everybody who leaves negative comments on YouTube videos is a troll. Step back from your emotional reaction to a comment and make sure there is really nothing constructive in it before you dismiss it. Some people have nasty ways of expressing legitimate opinions, and sometimes even when there is no decipherable meaning behind a rude comment the person is not trying to troll you. Some people just have poor communication skills. For example, if someone leaves a comment on your video that consists of only the word ‘bad’ you cannot know for sure what they meant. It could be that they are agreeing with something you mentioned disliking in the video.

2. Why You Shouldn’t Talk To Trolls

Trolls are bored and looking for attention. When you respond, they win. You may think you are demonstrating to them that they were out of line, or logically proving them wrong, but the troll does not care. Your outraged responses are what trolls want and will only entertain them.

Also, trolls do not care if they are wrong. They almost always seem to think that their opinions are the only ones that count for anything, but quite often their opinions are not even their real opinions. Chances are they do not actually believe anything they are saying to you they just know what to say to make you mad. Remember that you will always be more invested in any interaction you have with a troll than they are. For them it is a game and they cannot lose because they do not really care. If you take the bait it’s fun, and if you do not then they will move on to a target that will. Even if you put hours of effort into chasing off a troll and manage to make them go away they will have enjoyed the whole thing and you will be left exhausted.

3. But If You Do…

While you should avoid talking to trolls, sometimes you cannot. Trolls occasionally start off making kind comments or asking legitimate questions to lure you in. You might be a couple comments into a conversation before a troll reveals their true colors.

There are also times when you respond even though you know you should not because you just cannot let a specific rude comment go unanswered. It is easy to say you should never feed the trolls, but a lot of people cannot help it. If you find yourself engaging a troll there are a few things you can do to try and manage the situation.

First, avoid using any emotional language; they love that. Keep your responses either pleasantly detached or dry and factual. Say what you feel you need to say and ask the troll for more information. If the troll has made a false claim then ask them for evidence as if you are genuinely interested in learning more. It is highly unlikely they will be able to provide any, although they may make something up. If the troll has made a blanket statement about how terrible they think you are then pretend you either value their input or find them funny and ask them to explain. They will either leave or respond with more insults.

You will not get the troll to say they were wrong or apologize so that should never be your goal. What you can do is create a public record of the troll being corrected for others to judge for themselves. If you maintain a calm, unaffected, tone then the troll will find you boring.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have put a lot of work into your YouTube videos then it only makes sense that you have an emotional investment in them. When someone leaves a mean, negative comment on one of your videos it will likely affect you. It may make you angry, hurt your feelings, or just leave you baffled over how someone could come away from your video with out-of-the-blue opinion the hater has posted. ‘Do not feed the trolls’ is a mantra that can be hard to abide by. This article will explain why you should not engage trolls and how to talk to them if you find yourself doing it anyways.

How to Deal with Negative Comments on YouTube

1. Identifying Trolls / When Is A Troll Not a Troll?

The internet is full of trolls and if you continue making YouTube videos – especially videos that get a lot of views – then you are sure to be attacked by a few. Or, alternatively, a troll may attack your other viewers in the comments of your videos. It is extremely easy to be a troll and so there are a lot of them.

Most trolls are easy to spot. They leave comments designed to hurt you or make you angry, often using over-the-top offensive language. Not all trolls are so obvious, though. Some trolls will be nice at first – flatteringly nice, even – and it will take a few comments before they turn on you or your subscribers. They want you to like them so you put more stock in what they are saying later and take longer to start ignoring them. Some trolls will even go back to being nice to reel you back in.

It is important to remember that not everybody who leaves negative comments on YouTube videos is a troll. Step back from your emotional reaction to a comment and make sure there is really nothing constructive in it before you dismiss it. Some people have nasty ways of expressing legitimate opinions, and sometimes even when there is no decipherable meaning behind a rude comment the person is not trying to troll you. Some people just have poor communication skills. For example, if someone leaves a comment on your video that consists of only the word ‘bad’ you cannot know for sure what they meant. It could be that they are agreeing with something you mentioned disliking in the video.

2. Why You Shouldn’t Talk To Trolls

Trolls are bored and looking for attention. When you respond, they win. You may think you are demonstrating to them that they were out of line, or logically proving them wrong, but the troll does not care. Your outraged responses are what trolls want and will only entertain them.

Also, trolls do not care if they are wrong. They almost always seem to think that their opinions are the only ones that count for anything, but quite often their opinions are not even their real opinions. Chances are they do not actually believe anything they are saying to you they just know what to say to make you mad. Remember that you will always be more invested in any interaction you have with a troll than they are. For them it is a game and they cannot lose because they do not really care. If you take the bait it’s fun, and if you do not then they will move on to a target that will. Even if you put hours of effort into chasing off a troll and manage to make them go away they will have enjoyed the whole thing and you will be left exhausted.

3. But If You Do…

While you should avoid talking to trolls, sometimes you cannot. Trolls occasionally start off making kind comments or asking legitimate questions to lure you in. You might be a couple comments into a conversation before a troll reveals their true colors.

There are also times when you respond even though you know you should not because you just cannot let a specific rude comment go unanswered. It is easy to say you should never feed the trolls, but a lot of people cannot help it. If you find yourself engaging a troll there are a few things you can do to try and manage the situation.

First, avoid using any emotional language; they love that. Keep your responses either pleasantly detached or dry and factual. Say what you feel you need to say and ask the troll for more information. If the troll has made a false claim then ask them for evidence as if you are genuinely interested in learning more. It is highly unlikely they will be able to provide any, although they may make something up. If the troll has made a blanket statement about how terrible they think you are then pretend you either value their input or find them funny and ask them to explain. They will either leave or respond with more insults.

You will not get the troll to say they were wrong or apologize so that should never be your goal. What you can do is create a public record of the troll being corrected for others to judge for themselves. If you maintain a calm, unaffected, tone then the troll will find you boring.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have put a lot of work into your YouTube videos then it only makes sense that you have an emotional investment in them. When someone leaves a mean, negative comment on one of your videos it will likely affect you. It may make you angry, hurt your feelings, or just leave you baffled over how someone could come away from your video with out-of-the-blue opinion the hater has posted. ‘Do not feed the trolls’ is a mantra that can be hard to abide by. This article will explain why you should not engage trolls and how to talk to them if you find yourself doing it anyways.

How to Deal with Negative Comments on YouTube

1. Identifying Trolls / When Is A Troll Not a Troll?

The internet is full of trolls and if you continue making YouTube videos – especially videos that get a lot of views – then you are sure to be attacked by a few. Or, alternatively, a troll may attack your other viewers in the comments of your videos. It is extremely easy to be a troll and so there are a lot of them.

Most trolls are easy to spot. They leave comments designed to hurt you or make you angry, often using over-the-top offensive language. Not all trolls are so obvious, though. Some trolls will be nice at first – flatteringly nice, even – and it will take a few comments before they turn on you or your subscribers. They want you to like them so you put more stock in what they are saying later and take longer to start ignoring them. Some trolls will even go back to being nice to reel you back in.

It is important to remember that not everybody who leaves negative comments on YouTube videos is a troll. Step back from your emotional reaction to a comment and make sure there is really nothing constructive in it before you dismiss it. Some people have nasty ways of expressing legitimate opinions, and sometimes even when there is no decipherable meaning behind a rude comment the person is not trying to troll you. Some people just have poor communication skills. For example, if someone leaves a comment on your video that consists of only the word ‘bad’ you cannot know for sure what they meant. It could be that they are agreeing with something you mentioned disliking in the video.

2. Why You Shouldn’t Talk To Trolls

Trolls are bored and looking for attention. When you respond, they win. You may think you are demonstrating to them that they were out of line, or logically proving them wrong, but the troll does not care. Your outraged responses are what trolls want and will only entertain them.

Also, trolls do not care if they are wrong. They almost always seem to think that their opinions are the only ones that count for anything, but quite often their opinions are not even their real opinions. Chances are they do not actually believe anything they are saying to you they just know what to say to make you mad. Remember that you will always be more invested in any interaction you have with a troll than they are. For them it is a game and they cannot lose because they do not really care. If you take the bait it’s fun, and if you do not then they will move on to a target that will. Even if you put hours of effort into chasing off a troll and manage to make them go away they will have enjoyed the whole thing and you will be left exhausted.

3. But If You Do…

While you should avoid talking to trolls, sometimes you cannot. Trolls occasionally start off making kind comments or asking legitimate questions to lure you in. You might be a couple comments into a conversation before a troll reveals their true colors.

There are also times when you respond even though you know you should not because you just cannot let a specific rude comment go unanswered. It is easy to say you should never feed the trolls, but a lot of people cannot help it. If you find yourself engaging a troll there are a few things you can do to try and manage the situation.

First, avoid using any emotional language; they love that. Keep your responses either pleasantly detached or dry and factual. Say what you feel you need to say and ask the troll for more information. If the troll has made a false claim then ask them for evidence as if you are genuinely interested in learning more. It is highly unlikely they will be able to provide any, although they may make something up. If the troll has made a blanket statement about how terrible they think you are then pretend you either value their input or find them funny and ask them to explain. They will either leave or respond with more insults.

You will not get the troll to say they were wrong or apologize so that should never be your goal. What you can do is create a public record of the troll being corrected for others to judge for themselves. If you maintain a calm, unaffected, tone then the troll will find you boring.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have put a lot of work into your YouTube videos then it only makes sense that you have an emotional investment in them. When someone leaves a mean, negative comment on one of your videos it will likely affect you. It may make you angry, hurt your feelings, or just leave you baffled over how someone could come away from your video with out-of-the-blue opinion the hater has posted. ‘Do not feed the trolls’ is a mantra that can be hard to abide by. This article will explain why you should not engage trolls and how to talk to them if you find yourself doing it anyways.

How to Deal with Negative Comments on YouTube

1. Identifying Trolls / When Is A Troll Not a Troll?

The internet is full of trolls and if you continue making YouTube videos – especially videos that get a lot of views – then you are sure to be attacked by a few. Or, alternatively, a troll may attack your other viewers in the comments of your videos. It is extremely easy to be a troll and so there are a lot of them.

Most trolls are easy to spot. They leave comments designed to hurt you or make you angry, often using over-the-top offensive language. Not all trolls are so obvious, though. Some trolls will be nice at first – flatteringly nice, even – and it will take a few comments before they turn on you or your subscribers. They want you to like them so you put more stock in what they are saying later and take longer to start ignoring them. Some trolls will even go back to being nice to reel you back in.

It is important to remember that not everybody who leaves negative comments on YouTube videos is a troll. Step back from your emotional reaction to a comment and make sure there is really nothing constructive in it before you dismiss it. Some people have nasty ways of expressing legitimate opinions, and sometimes even when there is no decipherable meaning behind a rude comment the person is not trying to troll you. Some people just have poor communication skills. For example, if someone leaves a comment on your video that consists of only the word ‘bad’ you cannot know for sure what they meant. It could be that they are agreeing with something you mentioned disliking in the video.

2. Why You Shouldn’t Talk To Trolls

Trolls are bored and looking for attention. When you respond, they win. You may think you are demonstrating to them that they were out of line, or logically proving them wrong, but the troll does not care. Your outraged responses are what trolls want and will only entertain them.

Also, trolls do not care if they are wrong. They almost always seem to think that their opinions are the only ones that count for anything, but quite often their opinions are not even their real opinions. Chances are they do not actually believe anything they are saying to you they just know what to say to make you mad. Remember that you will always be more invested in any interaction you have with a troll than they are. For them it is a game and they cannot lose because they do not really care. If you take the bait it’s fun, and if you do not then they will move on to a target that will. Even if you put hours of effort into chasing off a troll and manage to make them go away they will have enjoyed the whole thing and you will be left exhausted.

3. But If You Do…

While you should avoid talking to trolls, sometimes you cannot. Trolls occasionally start off making kind comments or asking legitimate questions to lure you in. You might be a couple comments into a conversation before a troll reveals their true colors.

There are also times when you respond even though you know you should not because you just cannot let a specific rude comment go unanswered. It is easy to say you should never feed the trolls, but a lot of people cannot help it. If you find yourself engaging a troll there are a few things you can do to try and manage the situation.

First, avoid using any emotional language; they love that. Keep your responses either pleasantly detached or dry and factual. Say what you feel you need to say and ask the troll for more information. If the troll has made a false claim then ask them for evidence as if you are genuinely interested in learning more. It is highly unlikely they will be able to provide any, although they may make something up. If the troll has made a blanket statement about how terrible they think you are then pretend you either value their input or find them funny and ask them to explain. They will either leave or respond with more insults.

You will not get the troll to say they were wrong or apologize so that should never be your goal. What you can do is create a public record of the troll being corrected for others to judge for themselves. If you maintain a calm, unaffected, tone then the troll will find you boring.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Tailored Trends: The Pathway to a Specialized Youtube Niche

How to Find A Niche Market on YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett