:max_bytes(150000):strip_icc()/twitchdown-71287ccb41b64eb19a607868887d3e34.jpg)
"Navigating the Chart-Toppers' Playbook for 2024"
Navigating the Chart-Toppers’ Playbook
How to Get a YouTube Video Trending
Richard Bennett
Oct 26, 2023• Proven solutions
Ever think about how to get a YouTube video trending? It can come down to picking a topic that’s trending.
A trending topic is a subject which a lot of people are currently interested in. If you learn how to tap into what’s popular and cover it in creative and innovative ways then that will help your channel grow more quickly. You’ll get more views, more subscribers, and higher search rankings by following these simple tips.
- Think of ‘Trending’ as Relevant
- Find Trending Topics Within Your Niche
- Aim for Number 1
- Success Doesn’t Mean Making a Viral Video
- The Subscriber Snowball Effect
1. Think of ‘Trending’ as Relevant
Instead of thinking of a trending video as a video that everyone is doing, think of it as a subject that is relevant to a lot of people. You want to cover topics that a lot of people care about.
A lot of YouTubers see huge channels have a lot of success posting videos that are very focused on the personal life of the creator (i.e. ‘I had the WORST day’) or which have very vague or sensational titles (i.e. ‘The horse knows what it did’) and decide that those are the kinds of videos they want to do too. However, the only reason large channels are able to be successful with these kinds of videos and titles is that they are already big. These creators have already grown themselves huge audiences of people who know and are interested in them personally.
As a smaller creator, you will not be successful if you only aim to do videos that are focused on you and your life. For example, if you have 100 subscribers and make a vlog about how your day went, then you have 100 people who may potentially find that interesting. The content might be good, but it won’t help you grow.
2. Find Trending Topics Within Your Niche
Taking on trending topics shouldn’t mean taking on topics you aren’t actually interested in or don’t care about. Every genre on YouTube has its own trends, and you will often know about them just by virtue of watching other channels in your genre and talking to people who are interested in the same things as you. For example, if you’re a Gamer and your friends are also Gamers then you probably already know what Gamers are currently interested in.
If you do need help determining trends, here are 2 ways to do it:
- Visit 3 of the most popular channels in your genre (i.e. gaming, beauty, or prank) and see if there’s any overlap in the themes of their most recent videos.
- Go to Google Trends and look at the categories most relevant to your genre. To learn how to use Google Trends .
3. Aim for Number 1
Being trendy doesn’t mean you can’t be original. If you know what’s popular in your genre then that will enable you to ask yourself ‘what’s on-trend, but not being covered yet?’.
For example, if you know that relationship videos – topics like ‘how do you know a guy likes you?’ – are doing well then you can think about what other aspects of dating people might be interested in that don’t have many videos on them yet. If you’re one of the first to tackle something that’s on-trend you have a much better chance of getting that number 1 search engine ranking, and higher ranked videos always get more views.
4. Success Doesn’t Mean Making a Viral Video
There’s a common misconception that in order to grow your channel you need to make your videos go viral. The truth is that having one or two viral videos probably won’t help you much. People don’t subscribe to one video, they subscribe for consistently good content.
It’s much better to have 10 videos on a popular topic that are doing alright than it is to have that one big viral hit. Those 10 videos will consistently bring in new viewers to your channel who are more likely to subscribe because they can see you have other content they’re interested in.
5. The Subscriber Snowball Effect
When you make multiple videos around a trending topic, they’re more likely to come up as ‘related’ to each other than if you only cover the topic in one video. If someone enjoys one of your videos on that topic and can see there’s another right there in the related videos, there’s a good chance they’ll click on it.
This gets you more views on multiple videos, and more subscribers because it builds the expectation that you’re going to continue to keep covering relevant topics. Having viewers click from video to video on your channel also increases your watch time, which YouTube’s algorithm takes as a sign that they should rank your videos higher in search results (getting you even more views).
Do you have any of your own tips for how to get a YouTube video trending?
Finding the trend is integral for YouTube channel growth. A user-friendly video editing software will simplify the process of editing videos and saves your efforts. Get Wondershare Filmora by clicking the button below to make the coolest videos and see your viewers boom.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Ever think about how to get a YouTube video trending? It can come down to picking a topic that’s trending.
A trending topic is a subject which a lot of people are currently interested in. If you learn how to tap into what’s popular and cover it in creative and innovative ways then that will help your channel grow more quickly. You’ll get more views, more subscribers, and higher search rankings by following these simple tips.
- Think of ‘Trending’ as Relevant
- Find Trending Topics Within Your Niche
- Aim for Number 1
- Success Doesn’t Mean Making a Viral Video
- The Subscriber Snowball Effect
1. Think of ‘Trending’ as Relevant
Instead of thinking of a trending video as a video that everyone is doing, think of it as a subject that is relevant to a lot of people. You want to cover topics that a lot of people care about.
A lot of YouTubers see huge channels have a lot of success posting videos that are very focused on the personal life of the creator (i.e. ‘I had the WORST day’) or which have very vague or sensational titles (i.e. ‘The horse knows what it did’) and decide that those are the kinds of videos they want to do too. However, the only reason large channels are able to be successful with these kinds of videos and titles is that they are already big. These creators have already grown themselves huge audiences of people who know and are interested in them personally.
As a smaller creator, you will not be successful if you only aim to do videos that are focused on you and your life. For example, if you have 100 subscribers and make a vlog about how your day went, then you have 100 people who may potentially find that interesting. The content might be good, but it won’t help you grow.
2. Find Trending Topics Within Your Niche
Taking on trending topics shouldn’t mean taking on topics you aren’t actually interested in or don’t care about. Every genre on YouTube has its own trends, and you will often know about them just by virtue of watching other channels in your genre and talking to people who are interested in the same things as you. For example, if you’re a Gamer and your friends are also Gamers then you probably already know what Gamers are currently interested in.
If you do need help determining trends, here are 2 ways to do it:
- Visit 3 of the most popular channels in your genre (i.e. gaming, beauty, or prank) and see if there’s any overlap in the themes of their most recent videos.
- Go to Google Trends and look at the categories most relevant to your genre. To learn how to use Google Trends .
3. Aim for Number 1
Being trendy doesn’t mean you can’t be original. If you know what’s popular in your genre then that will enable you to ask yourself ‘what’s on-trend, but not being covered yet?’.
For example, if you know that relationship videos – topics like ‘how do you know a guy likes you?’ – are doing well then you can think about what other aspects of dating people might be interested in that don’t have many videos on them yet. If you’re one of the first to tackle something that’s on-trend you have a much better chance of getting that number 1 search engine ranking, and higher ranked videos always get more views.
4. Success Doesn’t Mean Making a Viral Video
There’s a common misconception that in order to grow your channel you need to make your videos go viral. The truth is that having one or two viral videos probably won’t help you much. People don’t subscribe to one video, they subscribe for consistently good content.
It’s much better to have 10 videos on a popular topic that are doing alright than it is to have that one big viral hit. Those 10 videos will consistently bring in new viewers to your channel who are more likely to subscribe because they can see you have other content they’re interested in.
5. The Subscriber Snowball Effect
When you make multiple videos around a trending topic, they’re more likely to come up as ‘related’ to each other than if you only cover the topic in one video. If someone enjoys one of your videos on that topic and can see there’s another right there in the related videos, there’s a good chance they’ll click on it.
This gets you more views on multiple videos, and more subscribers because it builds the expectation that you’re going to continue to keep covering relevant topics. Having viewers click from video to video on your channel also increases your watch time, which YouTube’s algorithm takes as a sign that they should rank your videos higher in search results (getting you even more views).
Do you have any of your own tips for how to get a YouTube video trending?
Finding the trend is integral for YouTube channel growth. A user-friendly video editing software will simplify the process of editing videos and saves your efforts. Get Wondershare Filmora by clicking the button below to make the coolest videos and see your viewers boom.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Ever think about how to get a YouTube video trending? It can come down to picking a topic that’s trending.
A trending topic is a subject which a lot of people are currently interested in. If you learn how to tap into what’s popular and cover it in creative and innovative ways then that will help your channel grow more quickly. You’ll get more views, more subscribers, and higher search rankings by following these simple tips.
- Think of ‘Trending’ as Relevant
- Find Trending Topics Within Your Niche
- Aim for Number 1
- Success Doesn’t Mean Making a Viral Video
- The Subscriber Snowball Effect
1. Think of ‘Trending’ as Relevant
Instead of thinking of a trending video as a video that everyone is doing, think of it as a subject that is relevant to a lot of people. You want to cover topics that a lot of people care about.
A lot of YouTubers see huge channels have a lot of success posting videos that are very focused on the personal life of the creator (i.e. ‘I had the WORST day’) or which have very vague or sensational titles (i.e. ‘The horse knows what it did’) and decide that those are the kinds of videos they want to do too. However, the only reason large channels are able to be successful with these kinds of videos and titles is that they are already big. These creators have already grown themselves huge audiences of people who know and are interested in them personally.
As a smaller creator, you will not be successful if you only aim to do videos that are focused on you and your life. For example, if you have 100 subscribers and make a vlog about how your day went, then you have 100 people who may potentially find that interesting. The content might be good, but it won’t help you grow.
2. Find Trending Topics Within Your Niche
Taking on trending topics shouldn’t mean taking on topics you aren’t actually interested in or don’t care about. Every genre on YouTube has its own trends, and you will often know about them just by virtue of watching other channels in your genre and talking to people who are interested in the same things as you. For example, if you’re a Gamer and your friends are also Gamers then you probably already know what Gamers are currently interested in.
If you do need help determining trends, here are 2 ways to do it:
- Visit 3 of the most popular channels in your genre (i.e. gaming, beauty, or prank) and see if there’s any overlap in the themes of their most recent videos.
- Go to Google Trends and look at the categories most relevant to your genre. To learn how to use Google Trends .
3. Aim for Number 1
Being trendy doesn’t mean you can’t be original. If you know what’s popular in your genre then that will enable you to ask yourself ‘what’s on-trend, but not being covered yet?’.
For example, if you know that relationship videos – topics like ‘how do you know a guy likes you?’ – are doing well then you can think about what other aspects of dating people might be interested in that don’t have many videos on them yet. If you’re one of the first to tackle something that’s on-trend you have a much better chance of getting that number 1 search engine ranking, and higher ranked videos always get more views.
4. Success Doesn’t Mean Making a Viral Video
There’s a common misconception that in order to grow your channel you need to make your videos go viral. The truth is that having one or two viral videos probably won’t help you much. People don’t subscribe to one video, they subscribe for consistently good content.
It’s much better to have 10 videos on a popular topic that are doing alright than it is to have that one big viral hit. Those 10 videos will consistently bring in new viewers to your channel who are more likely to subscribe because they can see you have other content they’re interested in.
5. The Subscriber Snowball Effect
When you make multiple videos around a trending topic, they’re more likely to come up as ‘related’ to each other than if you only cover the topic in one video. If someone enjoys one of your videos on that topic and can see there’s another right there in the related videos, there’s a good chance they’ll click on it.
This gets you more views on multiple videos, and more subscribers because it builds the expectation that you’re going to continue to keep covering relevant topics. Having viewers click from video to video on your channel also increases your watch time, which YouTube’s algorithm takes as a sign that they should rank your videos higher in search results (getting you even more views).
Do you have any of your own tips for how to get a YouTube video trending?
Finding the trend is integral for YouTube channel growth. A user-friendly video editing software will simplify the process of editing videos and saves your efforts. Get Wondershare Filmora by clicking the button below to make the coolest videos and see your viewers boom.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Ever think about how to get a YouTube video trending? It can come down to picking a topic that’s trending.
A trending topic is a subject which a lot of people are currently interested in. If you learn how to tap into what’s popular and cover it in creative and innovative ways then that will help your channel grow more quickly. You’ll get more views, more subscribers, and higher search rankings by following these simple tips.
- Think of ‘Trending’ as Relevant
- Find Trending Topics Within Your Niche
- Aim for Number 1
- Success Doesn’t Mean Making a Viral Video
- The Subscriber Snowball Effect
1. Think of ‘Trending’ as Relevant
Instead of thinking of a trending video as a video that everyone is doing, think of it as a subject that is relevant to a lot of people. You want to cover topics that a lot of people care about.
A lot of YouTubers see huge channels have a lot of success posting videos that are very focused on the personal life of the creator (i.e. ‘I had the WORST day’) or which have very vague or sensational titles (i.e. ‘The horse knows what it did’) and decide that those are the kinds of videos they want to do too. However, the only reason large channels are able to be successful with these kinds of videos and titles is that they are already big. These creators have already grown themselves huge audiences of people who know and are interested in them personally.
As a smaller creator, you will not be successful if you only aim to do videos that are focused on you and your life. For example, if you have 100 subscribers and make a vlog about how your day went, then you have 100 people who may potentially find that interesting. The content might be good, but it won’t help you grow.
2. Find Trending Topics Within Your Niche
Taking on trending topics shouldn’t mean taking on topics you aren’t actually interested in or don’t care about. Every genre on YouTube has its own trends, and you will often know about them just by virtue of watching other channels in your genre and talking to people who are interested in the same things as you. For example, if you’re a Gamer and your friends are also Gamers then you probably already know what Gamers are currently interested in.
If you do need help determining trends, here are 2 ways to do it:
- Visit 3 of the most popular channels in your genre (i.e. gaming, beauty, or prank) and see if there’s any overlap in the themes of their most recent videos.
- Go to Google Trends and look at the categories most relevant to your genre. To learn how to use Google Trends .
3. Aim for Number 1
Being trendy doesn’t mean you can’t be original. If you know what’s popular in your genre then that will enable you to ask yourself ‘what’s on-trend, but not being covered yet?’.
For example, if you know that relationship videos – topics like ‘how do you know a guy likes you?’ – are doing well then you can think about what other aspects of dating people might be interested in that don’t have many videos on them yet. If you’re one of the first to tackle something that’s on-trend you have a much better chance of getting that number 1 search engine ranking, and higher ranked videos always get more views.
4. Success Doesn’t Mean Making a Viral Video
There’s a common misconception that in order to grow your channel you need to make your videos go viral. The truth is that having one or two viral videos probably won’t help you much. People don’t subscribe to one video, they subscribe for consistently good content.
It’s much better to have 10 videos on a popular topic that are doing alright than it is to have that one big viral hit. Those 10 videos will consistently bring in new viewers to your channel who are more likely to subscribe because they can see you have other content they’re interested in.
5. The Subscriber Snowball Effect
When you make multiple videos around a trending topic, they’re more likely to come up as ‘related’ to each other than if you only cover the topic in one video. If someone enjoys one of your videos on that topic and can see there’s another right there in the related videos, there’s a good chance they’ll click on it.
This gets you more views on multiple videos, and more subscribers because it builds the expectation that you’re going to continue to keep covering relevant topics. Having viewers click from video to video on your channel also increases your watch time, which YouTube’s algorithm takes as a sign that they should rank your videos higher in search results (getting you even more views).
Do you have any of your own tips for how to get a YouTube video trending?
Finding the trend is integral for YouTube channel growth. A user-friendly video editing software will simplify the process of editing videos and saves your efforts. Get Wondershare Filmora by clicking the button below to make the coolest videos and see your viewers boom.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Skyrocket Your Video Reach with These #Top 5 YouTube Strategies
YouTube is undoubtedly the most famous video sharing platform in the world. More than 5 billion videos are watched every single minute on YouTube. And the ever-growing user base has propelled YouTube to the status of 2nd most popular social media platform in the world, and the second most visited website after Google in 2021.
YouTube marketing is great for both businesses and individuals who want to make careers out of YouTube. Many businesses make use of YouTube ads to get their products to their customers and it’s really effective. However, you can make more organic traffic using YouTube video marketing. With a successful YouTube video marketing strategy, you can generate leads without any ad investments.
And in this guide, we will discuss some YouTube video marketing tips that will help you get more subscribers and build your brand outreach.
Tip #1: Create A Roadmap Leading To Your Main Goal
A roadmap is basically a level by level approach to your vision. Instead of just looking at the end plan, you are building your platform up through short attainable goals. There is immense power in setting short term goals. Some serious questions that you should ask yourself are:
Step 1: Start with the question of why you need a YouTube channel in the first place! Decide on what your channel should be about and how the viewers are going to benefit from it.
Step 2: The next step is to prepare a content plan. Here must decide the type of videos and how often it will be published on your channel.
Step 3: What is your target in terms of subscribers and traffic conversion. Do you plan to take the audience to a separate landing or are you planning on making money solely from YouTube?
Planning out such specifics will help you build your platform gradually to the main goal.
Tip #2: Do tests within your strategy
Understanding the audience preferences is paramount to the success of YouTube channels. There are some important tests that you can do to understand the genre that you are targeting.
a. Test video duration
Nobody likes to see a 2 hour long YouTube video unless it’s super interesting. Thankfully, there have been studies that have been conducted to measure the audience reaction to videos of different lengths.
By default, when you create a YouTube account, the maximum upload length is restricted to just 15 minutes. You can go past this limit by verifying your account on YouTube.
When you look at the most trending videos on YouTube, they generally fall within 10 minutes. The average video size on YouTube is 4.4 minutes .
For example, let us look at YouTube videos that explain the same concept, but with different video lengths and see if the audience engagement differs with the videos. we have ensured that both videos are from channels who have a similar subscriber count in order to eliminate disproportionality that arises from viewer base.
This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.
Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!
b. Test different formats/scenarios
Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.
Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.
For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:
However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:
And many videos that aren’t specifically cooking at all!
And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!
c. Try Giveaways and gifts
You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.
For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!
And the result of the announcement was evident in the subscribers count.
From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views
We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.
Tip#3: Ask your audience for Feedback
All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.
And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.
There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.
Tip #4: Analyse your YouTube videos traffic sources
YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.
In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.
Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.
Tip #5: Track the effectiveness of your videos
You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.
Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;
Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!
Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.
Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.
Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.
Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.
Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.
Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.
Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.
You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>
Tip #6: Choose a suitable video creator
Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.
To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/
Conclusion
YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.
The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!
This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.
Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!
b. Test different formats/scenarios
Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.
Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.
For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:
However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:
And many videos that aren’t specifically cooking at all!
And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!
c. Try Giveaways and gifts
You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.
For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!
And the result of the announcement was evident in the subscribers count.
From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views
We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.
Tip#3: Ask your audience for Feedback
All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.
And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.
There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.
Tip #4: Analyse your YouTube videos traffic sources
YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.
In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.
Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.
Tip #5: Track the effectiveness of your videos
You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.
Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;
Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!
Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.
Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.
Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.
Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.
Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.
Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.
Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.
You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>
Tip #6: Choose a suitable video creator
Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.
To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/
Conclusion
YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.
The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!
This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.
Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!
b. Test different formats/scenarios
Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.
Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.
For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:
However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:
And many videos that aren’t specifically cooking at all!
And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!
c. Try Giveaways and gifts
You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.
For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!
And the result of the announcement was evident in the subscribers count.
From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views
We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.
Tip#3: Ask your audience for Feedback
All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.
And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.
There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.
Tip #4: Analyse your YouTube videos traffic sources
YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.
In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.
Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.
Tip #5: Track the effectiveness of your videos
You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.
Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;
Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!
Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.
Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.
Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.
Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.
Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.
Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.
Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.
You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>
Tip #6: Choose a suitable video creator
Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.
To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/
Conclusion
YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.
The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!
This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.
Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!
b. Test different formats/scenarios
Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.
Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.
For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:
However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:
And many videos that aren’t specifically cooking at all!
And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!
c. Try Giveaways and gifts
You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.
For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!
And the result of the announcement was evident in the subscribers count.
From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views
We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.
Tip#3: Ask your audience for Feedback
All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.
And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.
There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.
Tip #4: Analyse your YouTube videos traffic sources
YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.
In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.
Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.
Tip #5: Track the effectiveness of your videos
You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.
Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;
Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!
Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.
Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.
Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.
Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.
Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.
Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.
Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.
You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>
Tip #6: Choose a suitable video creator
Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.
To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/
Conclusion
YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.
The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!
- Title: "Navigating the Chart-Toppers' Playbook for 2024"
- Author: Thomas
- Created at : 2024-05-31 12:48:39
- Updated at : 2024-06-01 12:48:39
- Link: https://youtube-help.techidaily.com/navigating-the-chart-toppers-playbook-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.
