Expert Conversion Service: From Video to Written Form

Have you ever wondered why there is a need to transcribe YouTube videos? Well, let us enlighten you! Turning content from YouTube to text is essential for numerous content creators as it allows them to gain more views. Recent studies have shown that around 33% of the audience watching YouTube videos do not necessarily watch them in English. So, by converting them to text, translation becomes a whole lot easier and subtitles can be generated more efficiently.

In this article, we will explore the procedure through how one can convert a YouTube video to text, and learn about numerous effective online YouTube video to text software.

In this article

01 How to Convert YouTube Video to Texts by Copy/Paste YouTube Transcript

02 Best YouTube Video to Text Converters Online

Part 1: How to Convert YouTube Video to Texts by Copy/Paste YouTube Transcript

When people think “Get the transcript from YouTube” they believe it is going to be a daunting and lengthy procedure. Well, let us tell you that it is certainly not! All you have to do is follow the steps outlined below to transcribe YouTube video to text - that too through the YouTube player itself.

First what you have to do is open YouTube and select any video for which you require the transcript. Once you have selected the video, wait for it to load and then click the three dots located beneath the video, as shown in the image below.

Following that, a menu will appear, just select the “Open Transcript” option and the transcription will open on the top right side of your screen.

Simply select the entire transcript using your mouse, then copy and paste it into a new Word Document or Google Document. If you don’t need the timestamps, you can click the three-dot icon to toggle timestamps off.

By following the steps outlined above, you can convert a YouTube video to text in less than five seconds!

Part 2: Best YouTube Video to Text Converters Online

Aside from the basic method of getting the transcription from YouTube itself, many individuals make use of effective YouTube video to text converter online free. This allows them to get the complete video into text, small parts of the video to text, as well as options to convert the text into multiple languages. Below are some of the best software to convert YouTube video to text online.

1. Inqscribe

This high-quality cross-platform tool allows users to transcribe audio and video files into text . Whether it is a meeting recording or a YouTube video - you can convert them all to text. Making use of this free online software is extremely easy, all one has to do is just upload their file and click the process. Then the system will automatically transcribe the video into a text document for you. The software is uni code so all file formats are supported such as txt, XML, HTML, WebVTT, and more. The only drawback of this online software is that video files that are larger than a certain limit cannot be accepted.

2. Sonix

For individuals who have premium quality audio transcription, a tool by the name of Sonix is the right choice for you. This tool enables users to turn all types of YouTube videos into text. All they have to do is simply download the YouTube video they need to transcribe and then upload it to the online interface. From there, this software uses its comprehensive text reader to convert the video to text. This platform supports more than 40 different language choice inputs and outputs. Users are allowed to transcribe up to five videos for free, then they must pay a subscription fee.

3. Otter

This video-to-text converter works best in real-time. Simply play the audio of a YouTube video and let Otter do its magic. In real-time it will convert audio into text. Moreover, if you would like to only convert some parts of the audio to text, that is possible with this tool as well.

All you need to do is play the audio accordingly and the text will automatically generate itself. The AVI (Ambient Voice Intelligence) of this tool allows it to accurately understand what the audio is saying to transcribe the video. While many do find this tool handy, learning how to use it can be a tiny bit tedious and confusing.

Note: Currently, Otter doesn’t support uploading YouTube video link, you may need to download the YouTube video first and then upload it from desktop.

4. oTranscribe

This online transcription tool is extremely easy and convenient to use - and it is entirely free! All you need to do is head on over to its homepage and drop a link to the YouTube video that you would like to transcribe. Then from there, you can access the video and text all at the same time, without having to switch between videos.

The best part is that you can record and translate text according to your need, cut and miss parts that you do not require. This tool supports all file formats which just adds to convince. The only challenge is that it will only accept videos and translate them into English.

5. Go Transcribe

If you are looking to convert any sort of video format to text, then Go Transcribe might just be the tool that you require. This tool makes use of the latest voice technology to convert videos to text - and gives you the output in the form of an SRT, PDF, or DOC, which are all editable. All you need to do is upload the video in one of the formats below,

• 3PG
• FLV
• AVI
• MOV
• MPG
• MPEG

Then simply click the processing options and your video will be generated into a text file within minutes. However, this software may require a subscription fee.

files. Moreover, the output format is PDF which individuals cannot edit unless they convert the PDF to a TXT file online using different software.

6. Trint

Turn your speech to text through magic - or in other words, through state-of-the-art technology. Trint is an online transcription tool that allows individuals to turn video files into text. People can download and upload numerous video files at once and turn them into text documents.

This is an extremely handy tool to have considering it comes with numerous options such as editing the text, only inducing certain parts of the video in the text, and so much more. This tool only has one shortcoming, it only accepts English language videos.

7. Happy Scribe

If you are wondering how, you will convert YouTube video to text, then we have just the answer for you. Make use of Happy Scribe to automatically transcribe all sorts of audio and video into comprehensive and readable text. You can get numerous features and options in this tool such as advanced grammatical functions as well as timestamps.

If your videos are in different languages, do not worry because Happy Scribe has more than 60 language formats. However, to make use of added features, individuals will need to pay for the tool and upgrade to the pro version.

8. 360Converter

360Converter, as its name suggests is a video to text converter which individuals can use online and offline. All you need to do is download and then upload the YouTube video that you would like to transcribe and the tool will automatically generate the text for you. The supported video formats include 3GP, MP4, MOV, AVI, and many more. This tool uses advanced technology to get accurate language and grammatical transcriptions, so everything is word to word - the exact same as the video. While this tool is extremely user-friendly, many state that it takes a while to process videos to text.

Key Takeaways!

Technology has come a long way which is why we now have numerous options available online to help us convert YouTube videos to text in less than 5-10 minutes. All you have to do is upload the file and let the tool do its magic! You can transcribe in different languages, segments, and so much more now!

KwiCut

Transform Long Videos into Short Ones Instantly

Turn long videos into viral clips. Effortlessly transform lengthy videos into engaging, shareable clips.

Get Started Now

Download For Free

02 Best YouTube Video to Text Converters Online

Part 1: How to Convert YouTube Video to Texts by Copy/Paste YouTube Transcript

When people think “Get the transcript from YouTube” they believe it is going to be a daunting and lengthy procedure. Well, let us tell you that it is certainly not! All you have to do is follow the steps outlined below to transcribe YouTube video to text - that too through the YouTube player itself.

First what you have to do is open YouTube and select any video for which you require the transcript. Once you have selected the video, wait for it to load and then click the three dots located beneath the video, as shown in the image below.

Following that, a menu will appear, just select the “Open Transcript” option and the transcription will open on the top right side of your screen.

Simply select the entire transcript using your mouse, then copy and paste it into a new Word Document or Google Document. If you don’t need the timestamps, you can click the three-dot icon to toggle timestamps off.

By following the steps outlined above, you can convert a YouTube video to text in less than five seconds!

Part 2: Best YouTube Video to Text Converters Online

Aside from the basic method of getting the transcription from YouTube itself, many individuals make use of effective YouTube video to text converter online free. This allows them to get the complete video into text, small parts of the video to text, as well as options to convert the text into multiple languages. Below are some of the best software to convert YouTube video to text online.

1. Inqscribe

This high-quality cross-platform tool allows users to transcribe audio and video files into text . Whether it is a meeting recording or a YouTube video - you can convert them all to text. Making use of this free online software is extremely easy, all one has to do is just upload their file and click the process. Then the system will automatically transcribe the video into a text document for you. The software is uni code so all file formats are supported such as txt, XML, HTML, WebVTT, and more. The only drawback of this online software is that video files that are larger than a certain limit cannot be accepted.

2. Sonix

For individuals who have premium quality audio transcription, a tool by the name of Sonix is the right choice for you. This tool enables users to turn all types of YouTube videos into text. All they have to do is simply download the YouTube video they need to transcribe and then upload it to the online interface. From there, this software uses its comprehensive text reader to convert the video to text. This platform supports more than 40 different language choice inputs and outputs. Users are allowed to transcribe up to five videos for free, then they must pay a subscription fee.

3. Otter

This video-to-text converter works best in real-time. Simply play the audio of a YouTube video and let Otter do its magic. In real-time it will convert audio into text. Moreover, if you would like to only convert some parts of the audio to text, that is possible with this tool as well.

All you need to do is play the audio accordingly and the text will automatically generate itself. The AVI (Ambient Voice Intelligence) of this tool allows it to accurately understand what the audio is saying to transcribe the video. While many do find this tool handy, learning how to use it can be a tiny bit tedious and confusing.

Note: Currently, Otter doesn’t support uploading YouTube video link, you may need to download the YouTube video first and then upload it from desktop.

4. oTranscribe

This online transcription tool is extremely easy and convenient to use - and it is entirely free! All you need to do is head on over to its homepage and drop a link to the YouTube video that you would like to transcribe. Then from there, you can access the video and text all at the same time, without having to switch between videos.

The best part is that you can record and translate text according to your need, cut and miss parts that you do not require. This tool supports all file formats which just adds to convince. The only challenge is that it will only accept videos and translate them into English.

5. Go Transcribe

If you are looking to convert any sort of video format to text, then Go Transcribe might just be the tool that you require. This tool makes use of the latest voice technology to convert videos to text - and gives you the output in the form of an SRT, PDF, or DOC, which are all editable. All you need to do is upload the video in one of the formats below,

• 3PG
• FLV
• AVI
• MOV
• MPG
• MPEG

Then simply click the processing options and your video will be generated into a text file within minutes. However, this software may require a subscription fee.

files. Moreover, the output format is PDF which individuals cannot edit unless they convert the PDF to a TXT file online using different software.

6. Trint

Turn your speech to text through magic - or in other words, through state-of-the-art technology. Trint is an online transcription tool that allows individuals to turn video files into text. People can download and upload numerous video files at once and turn them into text documents.

This is an extremely handy tool to have considering it comes with numerous options such as editing the text, only inducing certain parts of the video in the text, and so much more. This tool only has one shortcoming, it only accepts English language videos.

7. Happy Scribe

If you are wondering how, you will convert YouTube video to text, then we have just the answer for you. Make use of Happy Scribe to automatically transcribe all sorts of audio and video into comprehensive and readable text. You can get numerous features and options in this tool such as advanced grammatical functions as well as timestamps.

If your videos are in different languages, do not worry because Happy Scribe has more than 60 language formats. However, to make use of added features, individuals will need to pay for the tool and upgrade to the pro version.

8. 360Converter

360Converter, as its name suggests is a video to text converter which individuals can use online and offline. All you need to do is download and then upload the YouTube video that you would like to transcribe and the tool will automatically generate the text for you. The supported video formats include 3GP, MP4, MOV, AVI, and many more. This tool uses advanced technology to get accurate language and grammatical transcriptions, so everything is word to word - the exact same as the video. While this tool is extremely user-friendly, many state that it takes a while to process videos to text.

Key Takeaways!

Technology has come a long way which is why we now have numerous options available online to help us convert YouTube videos to text in less than 5-10 minutes. All you have to do is upload the file and let the tool do its magic! You can transcribe in different languages, segments, and so much more now!

KwiCut

Transform Long Videos into Short Ones Instantly

Turn long videos into viral clips. Effortlessly transform lengthy videos into engaging, shareable clips.

Get Started Now

Download For Free

02 Best YouTube Video to Text Converters Online

Part 1: How to Convert YouTube Video to Texts by Copy/Paste YouTube Transcript

When people think “Get the transcript from YouTube” they believe it is going to be a daunting and lengthy procedure. Well, let us tell you that it is certainly not! All you have to do is follow the steps outlined below to transcribe YouTube video to text - that too through the YouTube player itself.

First what you have to do is open YouTube and select any video for which you require the transcript. Once you have selected the video, wait for it to load and then click the three dots located beneath the video, as shown in the image below.

Following that, a menu will appear, just select the “Open Transcript” option and the transcription will open on the top right side of your screen.

Simply select the entire transcript using your mouse, then copy and paste it into a new Word Document or Google Document. If you don’t need the timestamps, you can click the three-dot icon to toggle timestamps off.

By following the steps outlined above, you can convert a YouTube video to text in less than five seconds!

Part 2: Best YouTube Video to Text Converters Online

Aside from the basic method of getting the transcription from YouTube itself, many individuals make use of effective YouTube video to text converter online free. This allows them to get the complete video into text, small parts of the video to text, as well as options to convert the text into multiple languages. Below are some of the best software to convert YouTube video to text online.

1. Inqscribe

This high-quality cross-platform tool allows users to transcribe audio and video files into text . Whether it is a meeting recording or a YouTube video - you can convert them all to text. Making use of this free online software is extremely easy, all one has to do is just upload their file and click the process. Then the system will automatically transcribe the video into a text document for you. The software is uni code so all file formats are supported such as txt, XML, HTML, WebVTT, and more. The only drawback of this online software is that video files that are larger than a certain limit cannot be accepted.

2. Sonix

For individuals who have premium quality audio transcription, a tool by the name of Sonix is the right choice for you. This tool enables users to turn all types of YouTube videos into text. All they have to do is simply download the YouTube video they need to transcribe and then upload it to the online interface. From there, this software uses its comprehensive text reader to convert the video to text. This platform supports more than 40 different language choice inputs and outputs. Users are allowed to transcribe up to five videos for free, then they must pay a subscription fee.

3. Otter

This video-to-text converter works best in real-time. Simply play the audio of a YouTube video and let Otter do its magic. In real-time it will convert audio into text. Moreover, if you would like to only convert some parts of the audio to text, that is possible with this tool as well.

All you need to do is play the audio accordingly and the text will automatically generate itself. The AVI (Ambient Voice Intelligence) of this tool allows it to accurately understand what the audio is saying to transcribe the video. While many do find this tool handy, learning how to use it can be a tiny bit tedious and confusing.

Note: Currently, Otter doesn’t support uploading YouTube video link, you may need to download the YouTube video first and then upload it from desktop.

4. oTranscribe

This online transcription tool is extremely easy and convenient to use - and it is entirely free! All you need to do is head on over to its homepage and drop a link to the YouTube video that you would like to transcribe. Then from there, you can access the video and text all at the same time, without having to switch between videos.

The best part is that you can record and translate text according to your need, cut and miss parts that you do not require. This tool supports all file formats which just adds to convince. The only challenge is that it will only accept videos and translate them into English.

5. Go Transcribe

If you are looking to convert any sort of video format to text, then Go Transcribe might just be the tool that you require. This tool makes use of the latest voice technology to convert videos to text - and gives you the output in the form of an SRT, PDF, or DOC, which are all editable. All you need to do is upload the video in one of the formats below,

• 3PG
• FLV
• AVI
• MOV
• MPG
• MPEG

Then simply click the processing options and your video will be generated into a text file within minutes. However, this software may require a subscription fee.

files. Moreover, the output format is PDF which individuals cannot edit unless they convert the PDF to a TXT file online using different software.

6. Trint

Turn your speech to text through magic - or in other words, through state-of-the-art technology. Trint is an online transcription tool that allows individuals to turn video files into text. People can download and upload numerous video files at once and turn them into text documents.

This is an extremely handy tool to have considering it comes with numerous options such as editing the text, only inducing certain parts of the video in the text, and so much more. This tool only has one shortcoming, it only accepts English language videos.

7. Happy Scribe

If you are wondering how, you will convert YouTube video to text, then we have just the answer for you. Make use of Happy Scribe to automatically transcribe all sorts of audio and video into comprehensive and readable text. You can get numerous features and options in this tool such as advanced grammatical functions as well as timestamps.

If your videos are in different languages, do not worry because Happy Scribe has more than 60 language formats. However, to make use of added features, individuals will need to pay for the tool and upgrade to the pro version.

8. 360Converter

360Converter, as its name suggests is a video to text converter which individuals can use online and offline. All you need to do is download and then upload the YouTube video that you would like to transcribe and the tool will automatically generate the text for you. The supported video formats include 3GP, MP4, MOV, AVI, and many more. This tool uses advanced technology to get accurate language and grammatical transcriptions, so everything is word to word - the exact same as the video. While this tool is extremely user-friendly, many state that it takes a while to process videos to text.

Key Takeaways!

Technology has come a long way which is why we now have numerous options available online to help us convert YouTube videos to text in less than 5-10 minutes. All you have to do is upload the file and let the tool do its magic! You can transcribe in different languages, segments, and so much more now!

KwiCut

Transform Long Videos into Short Ones Instantly

Turn long videos into viral clips. Effortlessly transform lengthy videos into engaging, shareable clips.

Get Started Now

Download For Free

02 Best YouTube Video to Text Converters Online

Part 1: How to Convert YouTube Video to Texts by Copy/Paste YouTube Transcript

When people think “Get the transcript from YouTube” they believe it is going to be a daunting and lengthy procedure. Well, let us tell you that it is certainly not! All you have to do is follow the steps outlined below to transcribe YouTube video to text - that too through the YouTube player itself.

First what you have to do is open YouTube and select any video for which you require the transcript. Once you have selected the video, wait for it to load and then click the three dots located beneath the video, as shown in the image below.

Following that, a menu will appear, just select the “Open Transcript” option and the transcription will open on the top right side of your screen.

Simply select the entire transcript using your mouse, then copy and paste it into a new Word Document or Google Document. If you don’t need the timestamps, you can click the three-dot icon to toggle timestamps off.

By following the steps outlined above, you can convert a YouTube video to text in less than five seconds!

Part 2: Best YouTube Video to Text Converters Online

Aside from the basic method of getting the transcription from YouTube itself, many individuals make use of effective YouTube video to text converter online free. This allows them to get the complete video into text, small parts of the video to text, as well as options to convert the text into multiple languages. Below are some of the best software to convert YouTube video to text online.

1. Inqscribe

This high-quality cross-platform tool allows users to transcribe audio and video files into text . Whether it is a meeting recording or a YouTube video - you can convert them all to text. Making use of this free online software is extremely easy, all one has to do is just upload their file and click the process. Then the system will automatically transcribe the video into a text document for you. The software is uni code so all file formats are supported such as txt, XML, HTML, WebVTT, and more. The only drawback of this online software is that video files that are larger than a certain limit cannot be accepted.

2. Sonix

For individuals who have premium quality audio transcription, a tool by the name of Sonix is the right choice for you. This tool enables users to turn all types of YouTube videos into text. All they have to do is simply download the YouTube video they need to transcribe and then upload it to the online interface. From there, this software uses its comprehensive text reader to convert the video to text. This platform supports more than 40 different language choice inputs and outputs. Users are allowed to transcribe up to five videos for free, then they must pay a subscription fee.

3. Otter

This video-to-text converter works best in real-time. Simply play the audio of a YouTube video and let Otter do its magic. In real-time it will convert audio into text. Moreover, if you would like to only convert some parts of the audio to text, that is possible with this tool as well.

All you need to do is play the audio accordingly and the text will automatically generate itself. The AVI (Ambient Voice Intelligence) of this tool allows it to accurately understand what the audio is saying to transcribe the video. While many do find this tool handy, learning how to use it can be a tiny bit tedious and confusing.

Note: Currently, Otter doesn’t support uploading YouTube video link, you may need to download the YouTube video first and then upload it from desktop.

4. oTranscribe

This online transcription tool is extremely easy and convenient to use - and it is entirely free! All you need to do is head on over to its homepage and drop a link to the YouTube video that you would like to transcribe. Then from there, you can access the video and text all at the same time, without having to switch between videos.

The best part is that you can record and translate text according to your need, cut and miss parts that you do not require. This tool supports all file formats which just adds to convince. The only challenge is that it will only accept videos and translate them into English.

5. Go Transcribe

If you are looking to convert any sort of video format to text, then Go Transcribe might just be the tool that you require. This tool makes use of the latest voice technology to convert videos to text - and gives you the output in the form of an SRT, PDF, or DOC, which are all editable. All you need to do is upload the video in one of the formats below,

• 3PG
• FLV
• AVI
• MOV
• MPG
• MPEG

Then simply click the processing options and your video will be generated into a text file within minutes. However, this software may require a subscription fee.

files. Moreover, the output format is PDF which individuals cannot edit unless they convert the PDF to a TXT file online using different software.

6. Trint

Turn your speech to text through magic - or in other words, through state-of-the-art technology. Trint is an online transcription tool that allows individuals to turn video files into text. People can download and upload numerous video files at once and turn them into text documents.

This is an extremely handy tool to have considering it comes with numerous options such as editing the text, only inducing certain parts of the video in the text, and so much more. This tool only has one shortcoming, it only accepts English language videos.

7. Happy Scribe

If you are wondering how, you will convert YouTube video to text, then we have just the answer for you. Make use of Happy Scribe to automatically transcribe all sorts of audio and video into comprehensive and readable text. You can get numerous features and options in this tool such as advanced grammatical functions as well as timestamps.

If your videos are in different languages, do not worry because Happy Scribe has more than 60 language formats. However, to make use of added features, individuals will need to pay for the tool and upgrade to the pro version.

8. 360Converter

360Converter, as its name suggests is a video to text converter which individuals can use online and offline. All you need to do is download and then upload the YouTube video that you would like to transcribe and the tool will automatically generate the text for you. The supported video formats include 3GP, MP4, MOV, AVI, and many more. This tool uses advanced technology to get accurate language and grammatical transcriptions, so everything is word to word - the exact same as the video. While this tool is extremely user-friendly, many state that it takes a while to process videos to text.

Key Takeaways!

Technology has come a long way which is why we now have numerous options available online to help us convert YouTube videos to text in less than 5-10 minutes. All you have to do is upload the file and let the tool do its magic! You can transcribe in different languages, segments, and so much more now!

KwiCut

Transform Long Videos into Short Ones Instantly

Turn long videos into viral clips. Effortlessly transform lengthy videos into engaging, shareable clips.

Get Started Now

Download For Free

The Pathway to Popularity: Strategies for Soaring Viewership

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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