From Script to Screen: Building a YouTube Trailer in Filmora

Do you want to know how to get more subscribers? Do you want your channel to be popular among those YouTube stars? Ok, we got you!

The most efficient and easy way to do this is by making a YouTube trailer. It will help to attract a new audience and give your channel a more artistic and pleasing approach. Scroll more to get secret tips!

Part 1. What is a YouTube trailer?

A YouTube trailer is a short intro video for your channel. What do you do? What is your content? It is a brief video that helps the new audience understand your channel.

In other words, a YouTube trailer is necessary for your channel. It will give the audience a better understanding of yourself and what to expect from your YouTube channel.

Note: also, the trailer will be visible for non-subscribed viewers who come to your channel for the first time. So as first impressions matter, they need to be creative and engaging.

Part 2. Don’t know where to start?

So you want to create a trailer and need help figuring out where to start? What if there are templates that will help you make your trailer and simplifies your work? Yes! Wondershare Filmora will make your way easy and give you unlimited effects.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Start with a hook

Your first step will be to find a way to engage your audience so that they will be interested in your channel or content from the very beginning. To do this, follow the below steps and enjoy the next with your audience.

For example

Step1 Ask a question.

Step2 Start with a problem and a solution.

Step3 Use a hypothetical situation with the words like “What if.”

Step4 Open with an exciting fact

Step5 Tell a story without finishing it.

The trick here is to get the viewers’ attention within 5 seconds, so they’re interested in your channel from the beginning. Also, it intrigues them to keep watching.

Step2 Tell a little about yourself

Make a short intro, depending on the content and your presence on the screen. Again, developing a friendly relationship between the viewers and yourself is beneficial.

You can add a quick introduction about yourself and your backstory. It will create a sense of personal attachment to the channel and help you engage better with the audience.

Note: keep in mind to make a short intro. Please don’t spend too much time on it. And remember, it’s all about the audience.

Step3 Show, not just tell

Showing the audience what the channel is about is essential. Therefore, you need to spend some time selecting your best footage and graphics to showcase and illustrate your content.

One of the easiest ways is to use perfect music. So if you want to know how to select the right song, go and look at our new release,the power of music , where we teach you everything you need to know for this.

Step4 Channel values

Here, you should explain to your audience the purpose of your channel and what they can expect from you. At this stage, new potential viewers can get you, whether your goal is to entertain them, teach something specific, or discuss certain topics and how you intend to achieve them.

Determine the style of your video

You can refer to the most popular style in your area. Then, making the possibilities endless, you name it!

• A vlogger video, in which you have to record your daily activities. You can utilize a special occasion or a visit to historical sites or other landscapes of nature.
• A Gamer video, in which you will record your reaction to those chilly horror games or maybe competitive gaming where you can cherish your achievements with your audience.
• Introduce new challenges through your videos.
• Introduce voiceovers over motion captures.
• Storyteller, in which you will tell about fictional and non-fictional moments.

Step5 Schedule

Schedules are vital if you want regularly engaging viewers. The audience will be kept track of your activities and be there as soon as you upload your video. Also, new viewers know when to expect new content from you and commit to your goal, so they know your strategy.

Step6 Call to action

What is a Video CTA? A CTA is an action you want your target audience to do after watching a trailer. And that is to subscribe to your YouTube channel.

Tips for your CTA in your trailer

• Please keep it simple, and do not overdo it. Make sure to keep the trailer under a minute or at least two minutes.
• There is no need to ask them to follow you on other platforms other than YouTube.
• If you feel these platforms will keep your audience on track, then do so.
• Beginners should refrain from doing it.
• Keep it friendly and give them the option to do so.

Best Practice To Create an Ideal Trailer for Your YouTube Channel

All the details have been shared on creating an ideal trailer for your YouTube channel. To make it simple, check out these three takeaways.

• Keep all the information related to your channel in the trailer, and be true to yourself and your content style.
• You do not want to switch from a style so frequently that it will affect your views and subscribers.
• Repetition will kill off the vibe of a good trailer. Do not use recurrent images or clips in your video

Alright! Following the steps mentioned above, you will be able to create a good YouTube trailer that will not only attract more subscribers to your channel. It will also allow them to stay hooked on your new and upcoming content. If you know more tips, share them with us.

Part 2. Don’t know where to start?

So you want to create a trailer and need help figuring out where to start? What if there are templates that will help you make your trailer and simplifies your work? Yes! Wondershare Filmora will make your way easy and give you unlimited effects.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Start with a hook

Your first step will be to find a way to engage your audience so that they will be interested in your channel or content from the very beginning. To do this, follow the below steps and enjoy the next with your audience.

For example

Step1 Ask a question.

Step2 Start with a problem and a solution.

Step3 Use a hypothetical situation with the words like “What if.”

Step4 Open with an exciting fact

Step5 Tell a story without finishing it.

The trick here is to get the viewers’ attention within 5 seconds, so they’re interested in your channel from the beginning. Also, it intrigues them to keep watching.

Step2 Tell a little about yourself

Make a short intro, depending on the content and your presence on the screen. Again, developing a friendly relationship between the viewers and yourself is beneficial.

You can add a quick introduction about yourself and your backstory. It will create a sense of personal attachment to the channel and help you engage better with the audience.

Note: keep in mind to make a short intro. Please don’t spend too much time on it. And remember, it’s all about the audience.

Step3 Show, not just tell

Showing the audience what the channel is about is essential. Therefore, you need to spend some time selecting your best footage and graphics to showcase and illustrate your content.

One of the easiest ways is to use perfect music. So if you want to know how to select the right song, go and look at our new release,the power of music , where we teach you everything you need to know for this.

Step4 Channel values

Here, you should explain to your audience the purpose of your channel and what they can expect from you. At this stage, new potential viewers can get you, whether your goal is to entertain them, teach something specific, or discuss certain topics and how you intend to achieve them.

Determine the style of your video

You can refer to the most popular style in your area. Then, making the possibilities endless, you name it!

• A vlogger video, in which you have to record your daily activities. You can utilize a special occasion or a visit to historical sites or other landscapes of nature.
• A Gamer video, in which you will record your reaction to those chilly horror games or maybe competitive gaming where you can cherish your achievements with your audience.
• Introduce new challenges through your videos.
• Introduce voiceovers over motion captures.
• Storyteller, in which you will tell about fictional and non-fictional moments.

Step5 Schedule

Schedules are vital if you want regularly engaging viewers. The audience will be kept track of your activities and be there as soon as you upload your video. Also, new viewers know when to expect new content from you and commit to your goal, so they know your strategy.

Step6 Call to action

What is a Video CTA? A CTA is an action you want your target audience to do after watching a trailer. And that is to subscribe to your YouTube channel.

Tips for your CTA in your trailer

• Please keep it simple, and do not overdo it. Make sure to keep the trailer under a minute or at least two minutes.
• There is no need to ask them to follow you on other platforms other than YouTube.
• If you feel these platforms will keep your audience on track, then do so.
• Beginners should refrain from doing it.
• Keep it friendly and give them the option to do so.

Best Practice To Create an Ideal Trailer for Your YouTube Channel

All the details have been shared on creating an ideal trailer for your YouTube channel. To make it simple, check out these three takeaways.

• Keep all the information related to your channel in the trailer, and be true to yourself and your content style.
• You do not want to switch from a style so frequently that it will affect your views and subscribers.
• Repetition will kill off the vibe of a good trailer. Do not use recurrent images or clips in your video

Alright! Following the steps mentioned above, you will be able to create a good YouTube trailer that will not only attract more subscribers to your channel. It will also allow them to stay hooked on your new and upcoming content. If you know more tips, share them with us.

The Insider’s Approach to Maximizing YouTube Video Revenue

Monetize YouTube Videos | The Ultimate Guide to Ad Revenue

Richard Bennett

Oct 26, 2023• Proven solutions

0

Want to make money on YouTube? There are qualifications you have to meet before you can monetize your videos with ads, but you don’t have to have a huge channel.

Here’s everything you need to know to join the YouTube Partner Program and start earning ad revenue:

1. Qualifying for the YouTube Partner Program
2. How to Apply for Monetization on YouTube
3. What is Ad Friendly Content?
4. How to Get Paid Through AdSense
5. Which YouTube Videos Get the Highest Paying Ads?
6. Useful Terminology (CPM, CPV, CPC)

What is the YouTube Partner Program

YouTube’s Partner Program, or YPP, allows creators to monetize their YouTube videos through ads. If you are a YouTube Partner, that means you are earning revenue from the ads being shown before and during your videos.

Before you dive into the below guide, you may need a video editor to start your monetizing on Youtube. Filmora video editor will be the best choice.

Becoming a skilled video editor takes years of practice, but with Wondershare Filmora video editor, you can produce YouTube videos that have a professional look and feel, even if you are new to the world of video editing. This YouTube Video Creator has big icons and an intuitive interface, so those YouTubers who edit videos for the first time can quickly make a video.

Free Download

Free Download

Qualifying for the YouTube Partner Program

In order to qualify for YPP, you need to prove that you’re creating consistent, original, content and that people are watching your content. YouTube believes that has been proven when you reach these qualifications:

1. 1000 Subscribers
2. 4000 Hours of Watch Time (over the past 12 months)

Not quite there yet? Here’s a list of actionable tips that can help you grow your channel.

If you meet these requirements and are approved for monetization, but then drop below them, your channel will not be automatically demonetized. YouTube may review your content and demonetize you if you seem to have stopped posting videos, but this will not be automatic.

Remember: meeting these milestones does not grant you automatic monetization.

You can apply for YPP when you reach the milestones above, but your channel will still need to be reviewed by a human working for YouTube. Reviewers will be watching for:

1. Nudity or sexual content
2. Harmful, dangerous, threatening, or hateful content
3. Violent or graphic content
4. Harassment or cyberbullying
5. Spam, scams, and misleading metadata
6. Copyright infringement or impersonation
7. Privacy violations
8. Fake subscribers
9. Other guidelines violations

If your content violates any of YouTube’s Community Guidelines you may be denied monetization. Learn more about YouTube’s Community Guidelines here.

How to Apply for Monetization on YouTube

Once you qualify for YPP, applying for monetization is easy.

1. In the Creator Studio, select Channel > Status and features.
2. Under ‘Monetization’, click Enable and follow the steps that appear to accept YouTube’s terms.
3. Wait to be approved.

If you’re approved, you can start earning money as soon as your AdSense account is set up!

If you’re not approved, you can apply again in 30 days.

To make sure you’re approved the next time you apply, review all of YouTube’s related policies (Partner Program policies , Terms of Service , spam policies , and Community Guidelines ) and remove the content that might be holding you back.

In order to start monetizing, you’ll need to link your channel with an AdSense account. You must be over 18 to create an AdSense account. YouTube creators under 18 can link to the AdSense accounts of their parents or guardians.

Here’s how to sign up for AdSense through YouTube:

1. Under Channel > Status and features in your Creator Studio, look for Paid content. Click where it says ‘active AdSense account’.
2. On the following ‘Monetization’ screen, click Next to go to AdSense.
3. You will be asked whether you want to use the Google account you’re already signed in to for AdSense, or if you want to use a different account.
4. The next step is ‘Your Website’. This will automatically be filled in with your channel. Click Accept association if it’s right.

Note: you can only have one AdSense account. Do not make a second one if you already have one. Duplicate accounts may be banned, which will stop you from monetizing your videos.

What is Ad Friendly content?

Not all content that meets YouTube’s Community Guidelines will be considered ‘advertiser-friendly’. Companies don’t want to run ads alongside content that doesn’t match the values of their brands.

YouTube may disable ads on any video it doesn’t think is ad-friendly. Videos which may be flagged as inappropriate for ads include (but are not limited to):

1. Videos that cover controversial or sensitive subjects.
2. Videos depicting the use of drugs or dangerous products.
3. Videos may encourage harmful or dangerous behavior.
4. Videos with swearing (but not ALL videos with swearing – quantity and context are factors).
5. Videos which contain hate speech.
6. Videos that depict family entertainment characters (i.e. Disney princesses) engaged in inappropriate behavior (even if you’re being satirical).

If you want to make sure all of your content is advertiser-friendly, here are some best practices suggested by YouTube:

1. Be respectful of your viewers and any people or groups you may include or mention in your video.
2. Extend this respectful tone to your thumbnails and video titles, and make sure your thumbnails and metadata accurately depict your video’s content.
3. Don’t try to monetize videos that already contain ads (i.e. paid product placement ).

How to Get Paid Through AdSense

In order to receive a payment from AdSense, you need to earn at least $100.

For example, if you only earn $10 in a month, you will not receive a payment that month. You will not lose that $10 – you will receive it when your total earnings reach or exceed $100.

You will also need to provide AdSense with tax information and verify your identity and address in order to start being paid.

The most popular way to get paid through AdSense is via an EFT (Electronic Funds Transfer). To receive your payments this way, you’ll need to link your bank account to your AdSense account.

Here’s how:

1. Log in to AdSense.
2. Click Settings in the menu on the left, and then select Payments.
3. On the Payments page, click Manage payment options.
4. Click the Add payment method.
5. You’ll be prompted to add your bank account details.
6. Make sure the name on your AdSense account matches the name on your bank account (if you’re under 18 and cannot make your own AdSense account, this may mean you’re using your parent or guardian’s bank account).

Which YouTube Videos Get the Highest Paying Ads?

Not all ads pay the same, and not all videos will be able to attract the ads that pay the most.

How much money your video has the potential to earn depends on:

1. The size of your channel
2. Your niche on YouTube
3. The specific topic of the video

That the size of your channel matters probably isn’t a surprise. The biggest brands want to run their ads beside videos that are getting more views.

Whether or not your YouTube niche has a high potential for profit will depend on a couple things:

1. How many other channels are in your niche?

The more people there are making similar videos to you, the thinner the available ads are spread.

1. How many cheap or expensive products are being advertised in your niche?

If the products are free or inexpensive (i.e. free online games) then that limits your earning ability. In large niches like gaming, the few higher paying ads will go to the most popular channels and the low-paying ads will be spread amongst everyone else.

If you have a very specific niche, i.e. luxury cars, then you will have less competition and the ads available will likely be for more expensive products (and thus the ads themselves will be higher paying).

Even if you are in a large niche, you can still make videos on specific topics designed to attract higher-paying ads and more revenue. Pay attention to the analytics in your Creator Studio to learn which of your videos earn the most. Then, make more videos on similar topics to boost your earnings.

Another factor that can affect what ads appear alongside your videos is the viewing habits of individual viewers. People are shown ads that YouTube believes are more relevant to their interests.

Useful Terminology (CPM, CPC, CPV)

A lot of people think your ad revenue is determined by your view count. This isn’t true – it’s determined by ad impressions.

How much revenue you earn from the ads running around your videos depends on these three things:

CPC: ‘cost per click’. Most of the ads on YouTube are CPC, meaning that an ad impression is only recorded when an ad is clicked on.

CPV: ‘cost per view’. Skippable pre-roll ads are the only ads on YouTube which record ad impressions without clicks. These ads record ad impressions when viewers watch 30 seconds of the ad instead of skipping it.

CPM: ‘cost per mille’ or ‘cost per thousand’. This refers to how much money gets paid out for 1000 ad impressions.

Your CPM will be affected by a multitude of things including the ads themselves and the size of your channel. AdSense has made it a rule that you cannot disclose your CPM to anyone, which makes it difficult to determine what you should expect.

Note: never click on ads near your own videos or instruct your viewers/friends to do so. If your clicks are higher than what AdSense considers normal they may ban you.

Sites like Social Blade provide estimated earnings for any channel you want to look up. Looking up channels that are where you plan to be in the near future could help you set your own expectations.

Are you able to monetize your videos? How many more subscribers or hours of watch time do you need?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Want to make money on YouTube? There are qualifications you have to meet before you can monetize your videos with ads, but you don’t have to have a huge channel.

Here’s everything you need to know to join the YouTube Partner Program and start earning ad revenue:

1. Qualifying for the YouTube Partner Program
2. How to Apply for Monetization on YouTube
3. What is Ad Friendly Content?
4. How to Get Paid Through AdSense
5. Which YouTube Videos Get the Highest Paying Ads?
6. Useful Terminology (CPM, CPV, CPC)

What is the YouTube Partner Program

YouTube’s Partner Program, or YPP, allows creators to monetize their YouTube videos through ads. If you are a YouTube Partner, that means you are earning revenue from the ads being shown before and during your videos.

Before you dive into the below guide, you may need a video editor to start your monetizing on Youtube. Filmora video editor will be the best choice.

Becoming a skilled video editor takes years of practice, but with Wondershare Filmora video editor, you can produce YouTube videos that have a professional look and feel, even if you are new to the world of video editing. This YouTube Video Creator has big icons and an intuitive interface, so those YouTubers who edit videos for the first time can quickly make a video.

Free Download

Free Download

Qualifying for the YouTube Partner Program

In order to qualify for YPP, you need to prove that you’re creating consistent, original, content and that people are watching your content. YouTube believes that has been proven when you reach these qualifications:

1. 1000 Subscribers
2. 4000 Hours of Watch Time (over the past 12 months)

Not quite there yet? Here’s a list of actionable tips that can help you grow your channel.

If you meet these requirements and are approved for monetization, but then drop below them, your channel will not be automatically demonetized. YouTube may review your content and demonetize you if you seem to have stopped posting videos, but this will not be automatic.

Remember: meeting these milestones does not grant you automatic monetization.

You can apply for YPP when you reach the milestones above, but your channel will still need to be reviewed by a human working for YouTube. Reviewers will be watching for:

1. Nudity or sexual content
2. Harmful, dangerous, threatening, or hateful content
3. Violent or graphic content
4. Harassment or cyberbullying
5. Spam, scams, and misleading metadata
6. Copyright infringement or impersonation
7. Privacy violations
8. Fake subscribers
9. Other guidelines violations

If your content violates any of YouTube’s Community Guidelines you may be denied monetization. Learn more about YouTube’s Community Guidelines here.

How to Apply for Monetization on YouTube

Once you qualify for YPP, applying for monetization is easy.

1. In the Creator Studio, select Channel > Status and features.
2. Under ‘Monetization’, click Enable and follow the steps that appear to accept YouTube’s terms.
3. Wait to be approved.

If you’re approved, you can start earning money as soon as your AdSense account is set up!

If you’re not approved, you can apply again in 30 days.

To make sure you’re approved the next time you apply, review all of YouTube’s related policies (Partner Program policies , Terms of Service , spam policies , and Community Guidelines ) and remove the content that might be holding you back.

In order to start monetizing, you’ll need to link your channel with an AdSense account. You must be over 18 to create an AdSense account. YouTube creators under 18 can link to the AdSense accounts of their parents or guardians.

Here’s how to sign up for AdSense through YouTube:

1. Under Channel > Status and features in your Creator Studio, look for Paid content. Click where it says ‘active AdSense account’.
2. On the following ‘Monetization’ screen, click Next to go to AdSense.
3. You will be asked whether you want to use the Google account you’re already signed in to for AdSense, or if you want to use a different account.
4. The next step is ‘Your Website’. This will automatically be filled in with your channel. Click Accept association if it’s right.

Note: you can only have one AdSense account. Do not make a second one if you already have one. Duplicate accounts may be banned, which will stop you from monetizing your videos.

What is Ad Friendly content?

Not all content that meets YouTube’s Community Guidelines will be considered ‘advertiser-friendly’. Companies don’t want to run ads alongside content that doesn’t match the values of their brands.

YouTube may disable ads on any video it doesn’t think is ad-friendly. Videos which may be flagged as inappropriate for ads include (but are not limited to):

1. Videos that cover controversial or sensitive subjects.
2. Videos depicting the use of drugs or dangerous products.
3. Videos may encourage harmful or dangerous behavior.
4. Videos with swearing (but not ALL videos with swearing – quantity and context are factors).
5. Videos which contain hate speech.
6. Videos that depict family entertainment characters (i.e. Disney princesses) engaged in inappropriate behavior (even if you’re being satirical).

If you want to make sure all of your content is advertiser-friendly, here are some best practices suggested by YouTube:

1. Be respectful of your viewers and any people or groups you may include or mention in your video.
2. Extend this respectful tone to your thumbnails and video titles, and make sure your thumbnails and metadata accurately depict your video’s content.
3. Don’t try to monetize videos that already contain ads (i.e. paid product placement ).

How to Get Paid Through AdSense

In order to receive a payment from AdSense, you need to earn at least $100.

For example, if you only earn $10 in a month, you will not receive a payment that month. You will not lose that $10 – you will receive it when your total earnings reach or exceed $100.

You will also need to provide AdSense with tax information and verify your identity and address in order to start being paid.

The most popular way to get paid through AdSense is via an EFT (Electronic Funds Transfer). To receive your payments this way, you’ll need to link your bank account to your AdSense account.

Here’s how:

1. Log in to AdSense.
2. Click Settings in the menu on the left, and then select Payments.
3. On the Payments page, click Manage payment options.
4. Click the Add payment method.
5. You’ll be prompted to add your bank account details.
6. Make sure the name on your AdSense account matches the name on your bank account (if you’re under 18 and cannot make your own AdSense account, this may mean you’re using your parent or guardian’s bank account).

Which YouTube Videos Get the Highest Paying Ads?

Not all ads pay the same, and not all videos will be able to attract the ads that pay the most.

How much money your video has the potential to earn depends on:

1. The size of your channel
2. Your niche on YouTube
3. The specific topic of the video

That the size of your channel matters probably isn’t a surprise. The biggest brands want to run their ads beside videos that are getting more views.

Whether or not your YouTube niche has a high potential for profit will depend on a couple things:

1. How many other channels are in your niche?

The more people there are making similar videos to you, the thinner the available ads are spread.

1. How many cheap or expensive products are being advertised in your niche?

If the products are free or inexpensive (i.e. free online games) then that limits your earning ability. In large niches like gaming, the few higher paying ads will go to the most popular channels and the low-paying ads will be spread amongst everyone else.

If you have a very specific niche, i.e. luxury cars, then you will have less competition and the ads available will likely be for more expensive products (and thus the ads themselves will be higher paying).

Even if you are in a large niche, you can still make videos on specific topics designed to attract higher-paying ads and more revenue. Pay attention to the analytics in your Creator Studio to learn which of your videos earn the most. Then, make more videos on similar topics to boost your earnings.

Another factor that can affect what ads appear alongside your videos is the viewing habits of individual viewers. People are shown ads that YouTube believes are more relevant to their interests.

Useful Terminology (CPM, CPC, CPV)

A lot of people think your ad revenue is determined by your view count. This isn’t true – it’s determined by ad impressions.

How much revenue you earn from the ads running around your videos depends on these three things:

CPC: ‘cost per click’. Most of the ads on YouTube are CPC, meaning that an ad impression is only recorded when an ad is clicked on.

CPV: ‘cost per view’. Skippable pre-roll ads are the only ads on YouTube which record ad impressions without clicks. These ads record ad impressions when viewers watch 30 seconds of the ad instead of skipping it.

CPM: ‘cost per mille’ or ‘cost per thousand’. This refers to how much money gets paid out for 1000 ad impressions.

Your CPM will be affected by a multitude of things including the ads themselves and the size of your channel. AdSense has made it a rule that you cannot disclose your CPM to anyone, which makes it difficult to determine what you should expect.

Note: never click on ads near your own videos or instruct your viewers/friends to do so. If your clicks are higher than what AdSense considers normal they may ban you.

Sites like Social Blade provide estimated earnings for any channel you want to look up. Looking up channels that are where you plan to be in the near future could help you set your own expectations.

Are you able to monetize your videos? How many more subscribers or hours of watch time do you need?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Want to make money on YouTube? There are qualifications you have to meet before you can monetize your videos with ads, but you don’t have to have a huge channel.

Here’s everything you need to know to join the YouTube Partner Program and start earning ad revenue:

1. Qualifying for the YouTube Partner Program
2. How to Apply for Monetization on YouTube
3. What is Ad Friendly Content?
4. How to Get Paid Through AdSense
5. Which YouTube Videos Get the Highest Paying Ads?
6. Useful Terminology (CPM, CPV, CPC)

What is the YouTube Partner Program

YouTube’s Partner Program, or YPP, allows creators to monetize their YouTube videos through ads. If you are a YouTube Partner, that means you are earning revenue from the ads being shown before and during your videos.

Before you dive into the below guide, you may need a video editor to start your monetizing on Youtube. Filmora video editor will be the best choice.

Becoming a skilled video editor takes years of practice, but with Wondershare Filmora video editor, you can produce YouTube videos that have a professional look and feel, even if you are new to the world of video editing. This YouTube Video Creator has big icons and an intuitive interface, so those YouTubers who edit videos for the first time can quickly make a video.

Free Download

Free Download

Qualifying for the YouTube Partner Program

In order to qualify for YPP, you need to prove that you’re creating consistent, original, content and that people are watching your content. YouTube believes that has been proven when you reach these qualifications:

1. 1000 Subscribers
2. 4000 Hours of Watch Time (over the past 12 months)

Not quite there yet? Here’s a list of actionable tips that can help you grow your channel.

If you meet these requirements and are approved for monetization, but then drop below them, your channel will not be automatically demonetized. YouTube may review your content and demonetize you if you seem to have stopped posting videos, but this will not be automatic.

Remember: meeting these milestones does not grant you automatic monetization.

You can apply for YPP when you reach the milestones above, but your channel will still need to be reviewed by a human working for YouTube. Reviewers will be watching for:

1. Nudity or sexual content
2. Harmful, dangerous, threatening, or hateful content
3. Violent or graphic content
4. Harassment or cyberbullying
5. Spam, scams, and misleading metadata
6. Copyright infringement or impersonation
7. Privacy violations
8. Fake subscribers
9. Other guidelines violations

If your content violates any of YouTube’s Community Guidelines you may be denied monetization. Learn more about YouTube’s Community Guidelines here.

How to Apply for Monetization on YouTube

Once you qualify for YPP, applying for monetization is easy.

1. In the Creator Studio, select Channel > Status and features.
2. Under ‘Monetization’, click Enable and follow the steps that appear to accept YouTube’s terms.
3. Wait to be approved.

If you’re approved, you can start earning money as soon as your AdSense account is set up!

If you’re not approved, you can apply again in 30 days.

To make sure you’re approved the next time you apply, review all of YouTube’s related policies (Partner Program policies , Terms of Service , spam policies , and Community Guidelines ) and remove the content that might be holding you back.

In order to start monetizing, you’ll need to link your channel with an AdSense account. You must be over 18 to create an AdSense account. YouTube creators under 18 can link to the AdSense accounts of their parents or guardians.

Here’s how to sign up for AdSense through YouTube:

1. Under Channel > Status and features in your Creator Studio, look for Paid content. Click where it says ‘active AdSense account’.
2. On the following ‘Monetization’ screen, click Next to go to AdSense.
3. You will be asked whether you want to use the Google account you’re already signed in to for AdSense, or if you want to use a different account.
4. The next step is ‘Your Website’. This will automatically be filled in with your channel. Click Accept association if it’s right.

Note: you can only have one AdSense account. Do not make a second one if you already have one. Duplicate accounts may be banned, which will stop you from monetizing your videos.

What is Ad Friendly content?

Not all content that meets YouTube’s Community Guidelines will be considered ‘advertiser-friendly’. Companies don’t want to run ads alongside content that doesn’t match the values of their brands.

YouTube may disable ads on any video it doesn’t think is ad-friendly. Videos which may be flagged as inappropriate for ads include (but are not limited to):

1. Videos that cover controversial or sensitive subjects.
2. Videos depicting the use of drugs or dangerous products.
3. Videos may encourage harmful or dangerous behavior.
4. Videos with swearing (but not ALL videos with swearing – quantity and context are factors).
5. Videos which contain hate speech.
6. Videos that depict family entertainment characters (i.e. Disney princesses) engaged in inappropriate behavior (even if you’re being satirical).

If you want to make sure all of your content is advertiser-friendly, here are some best practices suggested by YouTube:

1. Be respectful of your viewers and any people or groups you may include or mention in your video.
2. Extend this respectful tone to your thumbnails and video titles, and make sure your thumbnails and metadata accurately depict your video’s content.
3. Don’t try to monetize videos that already contain ads (i.e. paid product placement ).

How to Get Paid Through AdSense

In order to receive a payment from AdSense, you need to earn at least $100.

For example, if you only earn $10 in a month, you will not receive a payment that month. You will not lose that $10 – you will receive it when your total earnings reach or exceed $100.

You will also need to provide AdSense with tax information and verify your identity and address in order to start being paid.

The most popular way to get paid through AdSense is via an EFT (Electronic Funds Transfer). To receive your payments this way, you’ll need to link your bank account to your AdSense account.

Here’s how:

1. Log in to AdSense.
2. Click Settings in the menu on the left, and then select Payments.
3. On the Payments page, click Manage payment options.
4. Click the Add payment method.
5. You’ll be prompted to add your bank account details.
6. Make sure the name on your AdSense account matches the name on your bank account (if you’re under 18 and cannot make your own AdSense account, this may mean you’re using your parent or guardian’s bank account).

Which YouTube Videos Get the Highest Paying Ads?

Not all ads pay the same, and not all videos will be able to attract the ads that pay the most.

How much money your video has the potential to earn depends on:

1. The size of your channel
2. Your niche on YouTube
3. The specific topic of the video

That the size of your channel matters probably isn’t a surprise. The biggest brands want to run their ads beside videos that are getting more views.

Whether or not your YouTube niche has a high potential for profit will depend on a couple things:

1. How many other channels are in your niche?

The more people there are making similar videos to you, the thinner the available ads are spread.

1. How many cheap or expensive products are being advertised in your niche?

If the products are free or inexpensive (i.e. free online games) then that limits your earning ability. In large niches like gaming, the few higher paying ads will go to the most popular channels and the low-paying ads will be spread amongst everyone else.

If you have a very specific niche, i.e. luxury cars, then you will have less competition and the ads available will likely be for more expensive products (and thus the ads themselves will be higher paying).

Even if you are in a large niche, you can still make videos on specific topics designed to attract higher-paying ads and more revenue. Pay attention to the analytics in your Creator Studio to learn which of your videos earn the most. Then, make more videos on similar topics to boost your earnings.

Another factor that can affect what ads appear alongside your videos is the viewing habits of individual viewers. People are shown ads that YouTube believes are more relevant to their interests.

Useful Terminology (CPM, CPC, CPV)

A lot of people think your ad revenue is determined by your view count. This isn’t true – it’s determined by ad impressions.

How much revenue you earn from the ads running around your videos depends on these three things:

CPC: ‘cost per click’. Most of the ads on YouTube are CPC, meaning that an ad impression is only recorded when an ad is clicked on.

CPV: ‘cost per view’. Skippable pre-roll ads are the only ads on YouTube which record ad impressions without clicks. These ads record ad impressions when viewers watch 30 seconds of the ad instead of skipping it.

CPM: ‘cost per mille’ or ‘cost per thousand’. This refers to how much money gets paid out for 1000 ad impressions.

Your CPM will be affected by a multitude of things including the ads themselves and the size of your channel. AdSense has made it a rule that you cannot disclose your CPM to anyone, which makes it difficult to determine what you should expect.

Note: never click on ads near your own videos or instruct your viewers/friends to do so. If your clicks are higher than what AdSense considers normal they may ban you.

Sites like Social Blade provide estimated earnings for any channel you want to look up. Looking up channels that are where you plan to be in the near future could help you set your own expectations.

Are you able to monetize your videos? How many more subscribers or hours of watch time do you need?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Want to make money on YouTube? There are qualifications you have to meet before you can monetize your videos with ads, but you don’t have to have a huge channel.

Here’s everything you need to know to join the YouTube Partner Program and start earning ad revenue:

1. Qualifying for the YouTube Partner Program
2. How to Apply for Monetization on YouTube
3. What is Ad Friendly Content?
4. How to Get Paid Through AdSense
5. Which YouTube Videos Get the Highest Paying Ads?
6. Useful Terminology (CPM, CPV, CPC)

What is the YouTube Partner Program

YouTube’s Partner Program, or YPP, allows creators to monetize their YouTube videos through ads. If you are a YouTube Partner, that means you are earning revenue from the ads being shown before and during your videos.

Before you dive into the below guide, you may need a video editor to start your monetizing on Youtube. Filmora video editor will be the best choice.

Becoming a skilled video editor takes years of practice, but with Wondershare Filmora video editor, you can produce YouTube videos that have a professional look and feel, even if you are new to the world of video editing. This YouTube Video Creator has big icons and an intuitive interface, so those YouTubers who edit videos for the first time can quickly make a video.

Free Download

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Qualifying for the YouTube Partner Program

In order to qualify for YPP, you need to prove that you’re creating consistent, original, content and that people are watching your content. YouTube believes that has been proven when you reach these qualifications:

1. 1000 Subscribers
2. 4000 Hours of Watch Time (over the past 12 months)

Not quite there yet? Here’s a list of actionable tips that can help you grow your channel.

If you meet these requirements and are approved for monetization, but then drop below them, your channel will not be automatically demonetized. YouTube may review your content and demonetize you if you seem to have stopped posting videos, but this will not be automatic.

Remember: meeting these milestones does not grant you automatic monetization.

You can apply for YPP when you reach the milestones above, but your channel will still need to be reviewed by a human working for YouTube. Reviewers will be watching for:

1. Nudity or sexual content
2. Harmful, dangerous, threatening, or hateful content
3. Violent or graphic content
4. Harassment or cyberbullying
5. Spam, scams, and misleading metadata
6. Copyright infringement or impersonation
7. Privacy violations
8. Fake subscribers
9. Other guidelines violations

If your content violates any of YouTube’s Community Guidelines you may be denied monetization. Learn more about YouTube’s Community Guidelines here.

How to Apply for Monetization on YouTube

Once you qualify for YPP, applying for monetization is easy.

1. In the Creator Studio, select Channel > Status and features.
2. Under ‘Monetization’, click Enable and follow the steps that appear to accept YouTube’s terms.
3. Wait to be approved.

If you’re approved, you can start earning money as soon as your AdSense account is set up!

If you’re not approved, you can apply again in 30 days.

To make sure you’re approved the next time you apply, review all of YouTube’s related policies (Partner Program policies , Terms of Service , spam policies , and Community Guidelines ) and remove the content that might be holding you back.

In order to start monetizing, you’ll need to link your channel with an AdSense account. You must be over 18 to create an AdSense account. YouTube creators under 18 can link to the AdSense accounts of their parents or guardians.

Here’s how to sign up for AdSense through YouTube:

1. Under Channel > Status and features in your Creator Studio, look for Paid content. Click where it says ‘active AdSense account’.
2. On the following ‘Monetization’ screen, click Next to go to AdSense.
3. You will be asked whether you want to use the Google account you’re already signed in to for AdSense, or if you want to use a different account.
4. The next step is ‘Your Website’. This will automatically be filled in with your channel. Click Accept association if it’s right.

Note: you can only have one AdSense account. Do not make a second one if you already have one. Duplicate accounts may be banned, which will stop you from monetizing your videos.

What is Ad Friendly content?

Not all content that meets YouTube’s Community Guidelines will be considered ‘advertiser-friendly’. Companies don’t want to run ads alongside content that doesn’t match the values of their brands.

YouTube may disable ads on any video it doesn’t think is ad-friendly. Videos which may be flagged as inappropriate for ads include (but are not limited to):

1. Videos that cover controversial or sensitive subjects.
2. Videos depicting the use of drugs or dangerous products.
3. Videos may encourage harmful or dangerous behavior.
4. Videos with swearing (but not ALL videos with swearing – quantity and context are factors).
5. Videos which contain hate speech.
6. Videos that depict family entertainment characters (i.e. Disney princesses) engaged in inappropriate behavior (even if you’re being satirical).

If you want to make sure all of your content is advertiser-friendly, here are some best practices suggested by YouTube:

1. Be respectful of your viewers and any people or groups you may include or mention in your video.
2. Extend this respectful tone to your thumbnails and video titles, and make sure your thumbnails and metadata accurately depict your video’s content.
3. Don’t try to monetize videos that already contain ads (i.e. paid product placement ).

How to Get Paid Through AdSense

In order to receive a payment from AdSense, you need to earn at least $100.

For example, if you only earn $10 in a month, you will not receive a payment that month. You will not lose that $10 – you will receive it when your total earnings reach or exceed $100.

You will also need to provide AdSense with tax information and verify your identity and address in order to start being paid.

The most popular way to get paid through AdSense is via an EFT (Electronic Funds Transfer). To receive your payments this way, you’ll need to link your bank account to your AdSense account.

Here’s how:

1. Log in to AdSense.
2. Click Settings in the menu on the left, and then select Payments.
3. On the Payments page, click Manage payment options.
4. Click the Add payment method.
5. You’ll be prompted to add your bank account details.
6. Make sure the name on your AdSense account matches the name on your bank account (if you’re under 18 and cannot make your own AdSense account, this may mean you’re using your parent or guardian’s bank account).

Which YouTube Videos Get the Highest Paying Ads?

Not all ads pay the same, and not all videos will be able to attract the ads that pay the most.

How much money your video has the potential to earn depends on:

1. The size of your channel
2. Your niche on YouTube
3. The specific topic of the video

That the size of your channel matters probably isn’t a surprise. The biggest brands want to run their ads beside videos that are getting more views.

Whether or not your YouTube niche has a high potential for profit will depend on a couple things:

1. How many other channels are in your niche?

The more people there are making similar videos to you, the thinner the available ads are spread.

1. How many cheap or expensive products are being advertised in your niche?

If the products are free or inexpensive (i.e. free online games) then that limits your earning ability. In large niches like gaming, the few higher paying ads will go to the most popular channels and the low-paying ads will be spread amongst everyone else.

If you have a very specific niche, i.e. luxury cars, then you will have less competition and the ads available will likely be for more expensive products (and thus the ads themselves will be higher paying).

Even if you are in a large niche, you can still make videos on specific topics designed to attract higher-paying ads and more revenue. Pay attention to the analytics in your Creator Studio to learn which of your videos earn the most. Then, make more videos on similar topics to boost your earnings.

Another factor that can affect what ads appear alongside your videos is the viewing habits of individual viewers. People are shown ads that YouTube believes are more relevant to their interests.

Useful Terminology (CPM, CPC, CPV)

A lot of people think your ad revenue is determined by your view count. This isn’t true – it’s determined by ad impressions.

How much revenue you earn from the ads running around your videos depends on these three things:

CPC: ‘cost per click’. Most of the ads on YouTube are CPC, meaning that an ad impression is only recorded when an ad is clicked on.

CPV: ‘cost per view’. Skippable pre-roll ads are the only ads on YouTube which record ad impressions without clicks. These ads record ad impressions when viewers watch 30 seconds of the ad instead of skipping it.

CPM: ‘cost per mille’ or ‘cost per thousand’. This refers to how much money gets paid out for 1000 ad impressions.

Your CPM will be affected by a multitude of things including the ads themselves and the size of your channel. AdSense has made it a rule that you cannot disclose your CPM to anyone, which makes it difficult to determine what you should expect.

Note: never click on ads near your own videos or instruct your viewers/friends to do so. If your clicks are higher than what AdSense considers normal they may ban you.

Sites like Social Blade provide estimated earnings for any channel you want to look up. Looking up channels that are where you plan to be in the near future could help you set your own expectations.

Are you able to monetize your videos? How many more subscribers or hours of watch time do you need?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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