!["[New] From Zero to Hero YouTube Setup, Growth & Profit Strategies"](https://www.lifewire.com/thmb/-x-v6gsRkfRE46H9CcSeGMAZDZk=/540x405/filters:no_upscale():max_bytes(150000):strip_icc()/how-to-fix-it-when-the-specified-network-name-is-no-longer-available-5207184-1-e56d1f6c2f864e1ea9b53db560536b50.jpg)
"[New] From Zero to Hero YouTube Setup, Growth & Profit Strategies"
From Zero to Hero: YouTube Setup, Growth & Profit Strategies
Hello, I’m looking to start my journey as a YouTuber, but I do not know how the process works. Please, can you share with me how I can create a YouTube channel and make money from it? Kindly, help.
Starting a successful YouTube channel is very tricky. So, if you’re wondering how to create a YouTube channel and make money, worry less, we understand your struggle, and that is why we’ve created this YouTube beginners guide.
Regardless of whether you’re looking to start a tech YouTube channel, a money-making online YouTube channel, a lifestyle YouTube channel, or other topics, this guide will walk you through the simple process of how to create a YouTube channel and make money from it.
Part 1: Why choose YouTube to make money?
Boasting over 2 billion active users globally, YouTube remains the most used video-playing platform on the internet with all kinds of videos.
Today, many folks use YouTube as a means of generating income because it offers users more opportunities to reach a wide range of audiences, and the means of generating income via YouTube easily. As of when this article is written, research shows that an average YouTuber could earn up to $10,000 yearly.
Also, YouTube is a free marketing platform. So, if you have a website, you can add links to your website in the video description, thus enabling you to boost your website traffic via the platform. And it’ll allow you to advertise your product or services 100% free.
Part 2: 5-Step Formula to Start a YouTube Channel
Now you understand why you should choose YouTube to make money, the following steps will teach you how to create a YouTube channel within a few clicks. So, read on.
Step1 Create a google account
To get started, you need to create a google account. But if you already have a Google account you can skip this step.
Head to Google Account and click Create Account at the top right corner.
On the new screen, enter the necessary details and click Next.
Provide your phone number and other required details. Then, click Next.
On the new page, click I Agree to accept Google’s terms and conditions. Then finish the Google Account setup.
Step2 Create a YouTube account
Once you’ve successfully created a Google account, the next thing is to create your YouTube account. You just have to do the following to carry out the operation;
Open YouTube’s official website in your browser and click Sign in from the top right corner.
On the new page, sign in to the Google account that you want to use in creating your YouTube channel.
After you sign in to your Google account, you’ll be prompted back to the YouTube home interface. Click on your profile icon from the top right corner and select Create A Channel from the drop-down list.
Choose the Name you want to appear on your YouTube channel profile and upload a preferred Picture. Then, click Create Channel to proceed.
Step3 Customize your YouTube channel
After you’ve successfully created the channel, the next thing is to customize the channel as per requirement. Click Customise Channel from the left-hand side.
You’ll be prompted to the YouTube creator studio. There, you’ll find Layout, Branding, and Basic Info options displayed at the top of the page.
In the Layout section, you’ll be allowed to apply customization of how you want your YouTube channel homepage to look.
Under Branding, you can upload your brand logo as a profile photo, upload a banner image, and add the video watermark that you want to appear on all videos you upload on YouTube.
Under Basic Info, you’ll be able to enter a description for your YouTube channel, edit your channel URL, and do lots more. However, remember to always use the PUBLISH button to save customization.
Step4 Upload your first YouTube video
Now, it’s to upload your first YouTube video. To do so, navigate to the top-right corner of the page and click Create New. Select Upload Video.
If you have a video ready, click Select Files and upload the video you want to post.
Complete the required editing/settings after the video is uploaded.
Speaking of videos, you upload on YouTube, there are certain types of videos that can make you popular within a short time. Such YouTube video category includes;
- Singing
- Teaching
- Fashion Advice
- Cooking Tutorial
- Make-Up Tutorial
Step5 Make your YouTube channel discoverable
It’s time to start making your YouTube channel discoverable online. You need the subscribers, views, and all that a creator like you is worth having. However, to make this possible, you need to do the following;
Optimize Video Titles
Using Google-friendly titles for your videos is vital to allow them to rank well on Google search ranking. It should be catchy and compelling that users will be prompted to want to know what the video is about. Make sure it contains keywords too.
Optimize Video Description
Adding descriptions to your video is as important as the title. This will help search engines understand what your video is all about. So, make sure you add rich keywords to your video description and keep it concise.
Promote Your Channel on Other Social Media Platforms
You shouldn’t limit yourself to just creating videos and uploading them on YouTube. Make sure you always make it a priority to promote your YouTube videos on other platforms like Facebook, Twitter, or Instagram. This will help you give your existing fans a heads-up that you’re starting a YouTube channel.
Add Tags to your videos
When we say add tags to your videos, it does not mean you should add any tag to any video you upload on YouTube. Only add tags that’s relating to the theme of your video.
Tags will help YouTube understand the kind of video you’re uploading, and it’ll help you maintain the quality of not just your videos but your YouTube channel.
Use Keywords in Your Videos
Using rich keywords in your YouTube videos is a great way to increase the chances of your videos being seen online. Make sure you use the right keyword in the video title, as it’ll help guide viewers to your video when they search for similar words or phrases online.
Part 3: YouTube Must-Have Tools: What Are They?
Congratulations on creating your YouTube channel. But, before you get over-excited, there are essential tools you need as a YouTuber to help you stand out in the industry. These tools include the following;
1. Video Editor – Wondershare Filmora
As a YouTuber, regardless of your niche of expertise, you need an efficient video editing tool like Wondershare Filmora to create quality videos. Filmora is different from the regular video editor you find online, and it offers a plethora of video editing features that you can rely on to edit your videos and spice them up without requiring any kind of video editing knowledge.
See how you can use Filmora video editor on your YouTube videos;
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Go to the official website and install the Filmora video editing software on your computer. Then, launch the tool and import the video you want to edit using the Import button.
Drag-n-drop the video to the timeline.
Step2 Click Effects from the top of the screen. Select AI Portrait from the left-hand side and find a preferred AI Portrait effect. Then, click on it and drag-n-drop the effect to the Timeline.
Adjust the effect starting and ending point of where you want the AI Portrait effect to be displayed.
Step3 Again, adjust the AI Portrait effect settings by double-clicking on it, then, from the pop-up, apply the preferred settings.
Step4 You can also add a “Subscribe” watermark to your YouTube video. To do so, just click the >> icon next to Export at the top of the screen, then select Element.
Select the ‘Social Media Show Element 07’ Effects. Then, drag-n-drop it to the Timeline.
Step5 Lastly, preview the edited video, and if you’re okay with it, click Export from the top bar and select Burn DVD from the drop-down list.
From the pop-up window that appears on your PC screen, select the Folder Path and give the video file a preferred name. Then, click Export to complete the operation.
2. Google Keyword Planner
The Google keyword planner is vital to help you do keyword research and see the trends of how a particular keyword is searched in a particular month, within a given year, or more. It’ll help you understand how people are searching for a particular keyword and what time of the year it usually has more searches from folks.
By using Google Keyword planner, you’ll put yourself ahead of your competitors by using the right keyword that you need for your SEO and PPC strategies at the right time. From search volume to trends, CPC, competition scores, and more, it’s crucial you have this tool at your fingertips. Besides, it’s 100% free to use.
3. YouTube Studio
YouTube Studio is a crucial analytic tool that can come in handy to help you improve your video as you grow your YouTube channel. It is like Google Analytics in a way. It’ll allow you to track the analytics of how people view your videos, comment on your video, and more. YouTube Studio is available for free. You can use it through the Android App, on your PC or online from YouTube itself.
4. VidIQ
Are you looking for a tool to grow your YouTube channel efficiently? Then VidIQ is the ideal tool for you. Yes, with VidIQ, you’ll get access to essential tools to grow your YouTube audience faster than you can think. It’s just a scorecard that offers you in-depth analytics of how your YouTube videos are performing compared to your competitors, thus allowing you to get helpful info on how you can get ahead of them and stand out in the industry.
With VidIQ, you’ll get access to a checklist that will highlight titles, descriptions, cards, end screens, closed captions, and lots more in your videos. And of all, it’ll suggest tags that you can use in your videos to get more traffic and improve SEO.
Part 4: Tips & Tricks to Make your YouTube Grow Faster
Stay Consistent
There’s no doubt that the key to succeeding in whatever you do is to stay consistent. It can be quite hard for anyone, especially newbies to keep up with different difficulties encountered in the pursuit to create a successful YouTube channel.
So, for you to achieve your dreams of being a popular YouTuber, you must keep up with the consistency of creating quality videos, promoting your videos, and doing the right thing that’s needed for your YouTube channel to stand out online.
Collaborate With Other YouTubers
Don’t be shy to reach out to your fellow YouTubers for collaboration. Yes, by collaborating with popular YouTubers, you get to enhance your online presence, thereby increasing your subscriber base and increasing your video views.
YouTube SEO Is Crucial
You might have heard of SEO (Search Engine Optimization) being crucial for websites to rank well, but the truth is it also applies to YouTube channels. YouTube SEO is a great way to optimize your YouTube channel and video to make it rank well on online search results.
It’s important you understand how YouTube SEO works and implement it in your YouTube channel, as it’ll increase your chances of more viewers visiting your channel and watching your videos.
Final Words
That’s all you need to know about creating a successful YouTube channel. If you fancy creating videos, the above tips will teach you how to create a YouTube channel and make money. Also, if you read the article to this point, we believe you’ve understood different ways you can make your YouTube channel stand out and enhance your chances of making more money on YouTube. Don’t hesitate to start your journey now!
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part 1: Why choose YouTube to make money?
Boasting over 2 billion active users globally, YouTube remains the most used video-playing platform on the internet with all kinds of videos.
Today, many folks use YouTube as a means of generating income because it offers users more opportunities to reach a wide range of audiences, and the means of generating income via YouTube easily. As of when this article is written, research shows that an average YouTuber could earn up to $10,000 yearly.
Also, YouTube is a free marketing platform. So, if you have a website, you can add links to your website in the video description, thus enabling you to boost your website traffic via the platform. And it’ll allow you to advertise your product or services 100% free.
Part 2: 5-Step Formula to Start a YouTube Channel
Now you understand why you should choose YouTube to make money, the following steps will teach you how to create a YouTube channel within a few clicks. So, read on.
Step1 Create a google account
To get started, you need to create a google account. But if you already have a Google account you can skip this step.
Head to Google Account and click Create Account at the top right corner.
On the new screen, enter the necessary details and click Next.
Provide your phone number and other required details. Then, click Next.
On the new page, click I Agree to accept Google’s terms and conditions. Then finish the Google Account setup.
Step2 Create a YouTube account
Once you’ve successfully created a Google account, the next thing is to create your YouTube account. You just have to do the following to carry out the operation;
Open YouTube’s official website in your browser and click Sign in from the top right corner.
On the new page, sign in to the Google account that you want to use in creating your YouTube channel.
After you sign in to your Google account, you’ll be prompted back to the YouTube home interface. Click on your profile icon from the top right corner and select Create A Channel from the drop-down list.
Choose the Name you want to appear on your YouTube channel profile and upload a preferred Picture. Then, click Create Channel to proceed.
Step3 Customize your YouTube channel
After you’ve successfully created the channel, the next thing is to customize the channel as per requirement. Click Customise Channel from the left-hand side.
You’ll be prompted to the YouTube creator studio. There, you’ll find Layout, Branding, and Basic Info options displayed at the top of the page.
In the Layout section, you’ll be allowed to apply customization of how you want your YouTube channel homepage to look.
Under Branding, you can upload your brand logo as a profile photo, upload a banner image, and add the video watermark that you want to appear on all videos you upload on YouTube.
Under Basic Info, you’ll be able to enter a description for your YouTube channel, edit your channel URL, and do lots more. However, remember to always use the PUBLISH button to save customization.
Step4 Upload your first YouTube video
Now, it’s to upload your first YouTube video. To do so, navigate to the top-right corner of the page and click Create New. Select Upload Video.
If you have a video ready, click Select Files and upload the video you want to post.
Complete the required editing/settings after the video is uploaded.
Speaking of videos, you upload on YouTube, there are certain types of videos that can make you popular within a short time. Such YouTube video category includes;
- Singing
- Teaching
- Fashion Advice
- Cooking Tutorial
- Make-Up Tutorial
Step5 Make your YouTube channel discoverable
It’s time to start making your YouTube channel discoverable online. You need the subscribers, views, and all that a creator like you is worth having. However, to make this possible, you need to do the following;
Optimize Video Titles
Using Google-friendly titles for your videos is vital to allow them to rank well on Google search ranking. It should be catchy and compelling that users will be prompted to want to know what the video is about. Make sure it contains keywords too.
Optimize Video Description
Adding descriptions to your video is as important as the title. This will help search engines understand what your video is all about. So, make sure you add rich keywords to your video description and keep it concise.
Promote Your Channel on Other Social Media Platforms
You shouldn’t limit yourself to just creating videos and uploading them on YouTube. Make sure you always make it a priority to promote your YouTube videos on other platforms like Facebook, Twitter, or Instagram. This will help you give your existing fans a heads-up that you’re starting a YouTube channel.
Add Tags to your videos
When we say add tags to your videos, it does not mean you should add any tag to any video you upload on YouTube. Only add tags that’s relating to the theme of your video.
Tags will help YouTube understand the kind of video you’re uploading, and it’ll help you maintain the quality of not just your videos but your YouTube channel.
Use Keywords in Your Videos
Using rich keywords in your YouTube videos is a great way to increase the chances of your videos being seen online. Make sure you use the right keyword in the video title, as it’ll help guide viewers to your video when they search for similar words or phrases online.
Part 3: YouTube Must-Have Tools: What Are They?
Congratulations on creating your YouTube channel. But, before you get over-excited, there are essential tools you need as a YouTuber to help you stand out in the industry. These tools include the following;
1. Video Editor – Wondershare Filmora
As a YouTuber, regardless of your niche of expertise, you need an efficient video editing tool like Wondershare Filmora to create quality videos. Filmora is different from the regular video editor you find online, and it offers a plethora of video editing features that you can rely on to edit your videos and spice them up without requiring any kind of video editing knowledge.
See how you can use Filmora video editor on your YouTube videos;
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Go to the official website and install the Filmora video editing software on your computer. Then, launch the tool and import the video you want to edit using the Import button.
Drag-n-drop the video to the timeline.
Step2 Click Effects from the top of the screen. Select AI Portrait from the left-hand side and find a preferred AI Portrait effect. Then, click on it and drag-n-drop the effect to the Timeline.
Adjust the effect starting and ending point of where you want the AI Portrait effect to be displayed.
Step3 Again, adjust the AI Portrait effect settings by double-clicking on it, then, from the pop-up, apply the preferred settings.
Step4 You can also add a “Subscribe” watermark to your YouTube video. To do so, just click the >> icon next to Export at the top of the screen, then select Element.
Select the ‘Social Media Show Element 07’ Effects. Then, drag-n-drop it to the Timeline.
Step5 Lastly, preview the edited video, and if you’re okay with it, click Export from the top bar and select Burn DVD from the drop-down list.
From the pop-up window that appears on your PC screen, select the Folder Path and give the video file a preferred name. Then, click Export to complete the operation.
2. Google Keyword Planner
The Google keyword planner is vital to help you do keyword research and see the trends of how a particular keyword is searched in a particular month, within a given year, or more. It’ll help you understand how people are searching for a particular keyword and what time of the year it usually has more searches from folks.
By using Google Keyword planner, you’ll put yourself ahead of your competitors by using the right keyword that you need for your SEO and PPC strategies at the right time. From search volume to trends, CPC, competition scores, and more, it’s crucial you have this tool at your fingertips. Besides, it’s 100% free to use.
3. YouTube Studio
YouTube Studio is a crucial analytic tool that can come in handy to help you improve your video as you grow your YouTube channel. It is like Google Analytics in a way. It’ll allow you to track the analytics of how people view your videos, comment on your video, and more. YouTube Studio is available for free. You can use it through the Android App, on your PC or online from YouTube itself.
4. VidIQ
Are you looking for a tool to grow your YouTube channel efficiently? Then VidIQ is the ideal tool for you. Yes, with VidIQ, you’ll get access to essential tools to grow your YouTube audience faster than you can think. It’s just a scorecard that offers you in-depth analytics of how your YouTube videos are performing compared to your competitors, thus allowing you to get helpful info on how you can get ahead of them and stand out in the industry.
With VidIQ, you’ll get access to a checklist that will highlight titles, descriptions, cards, end screens, closed captions, and lots more in your videos. And of all, it’ll suggest tags that you can use in your videos to get more traffic and improve SEO.
Part 4: Tips & Tricks to Make your YouTube Grow Faster
Stay Consistent
There’s no doubt that the key to succeeding in whatever you do is to stay consistent. It can be quite hard for anyone, especially newbies to keep up with different difficulties encountered in the pursuit to create a successful YouTube channel.
So, for you to achieve your dreams of being a popular YouTuber, you must keep up with the consistency of creating quality videos, promoting your videos, and doing the right thing that’s needed for your YouTube channel to stand out online.
Collaborate With Other YouTubers
Don’t be shy to reach out to your fellow YouTubers for collaboration. Yes, by collaborating with popular YouTubers, you get to enhance your online presence, thereby increasing your subscriber base and increasing your video views.
YouTube SEO Is Crucial
You might have heard of SEO (Search Engine Optimization) being crucial for websites to rank well, but the truth is it also applies to YouTube channels. YouTube SEO is a great way to optimize your YouTube channel and video to make it rank well on online search results.
It’s important you understand how YouTube SEO works and implement it in your YouTube channel, as it’ll increase your chances of more viewers visiting your channel and watching your videos.
Final Words
That’s all you need to know about creating a successful YouTube channel. If you fancy creating videos, the above tips will teach you how to create a YouTube channel and make money. Also, if you read the article to this point, we believe you’ve understood different ways you can make your YouTube channel stand out and enhance your chances of making more money on YouTube. Don’t hesitate to start your journey now!
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Targeted Approach: Carving Out Your Space on YouTube
How to Find A Niche Market on YouTube
Richard Bennett
Oct 26, 2023• Proven solutions
What is a Niche?
A niche is what makes your channel unique.
When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.
A niche can be broad like a channel about traveling.
Or more focused such as a channel only about traveling for food.
Then it can be hyper-focused such as a channel only about traveling for street food.
When people talk about “niching down,” they mean getting more focused on an area of a broader topic.
Best YouTube Video Editor - Wondershare Filmora
Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.
Why Do You Need a Niche on YouTube?
1. Discoverability
Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.
2. Consistency
By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.
For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.
3. Credibility
In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.
Finding Your Niche on YouTube
What Is Your Objective On YouTube?
Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?
Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.
Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.
Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.
Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.
What is Your Passion?
Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.
Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.
Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.
Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:
What Are Your Expertises?
Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.
While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?
If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.
What Do People Know You For?
If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?
If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.
Sometimes it takes someone else to tell you what your strengths and weaknesses are.
Once you’ve recognized what you are an expert on, you can expand on it.
Ask yourself these questions about your expertise:
- Can I teach people what I know?
- Will I want to learn more about this topic?
- Does this knowledge solve problems or improve life?
Once answered, you are that much closer to identifying your niche. But there is still another major question:
What Are Your Audience’s Wants and Needs?
If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.
When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:
- Educate
- Entertain
- Inspire
Educate Your Audience
Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)
Entertain Your Audience
Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)
Inspire Your Audience
Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)
Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.
Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
What is a Niche?
A niche is what makes your channel unique.
When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.
A niche can be broad like a channel about traveling.
Or more focused such as a channel only about traveling for food.
Then it can be hyper-focused such as a channel only about traveling for street food.
When people talk about “niching down,” they mean getting more focused on an area of a broader topic.
Best YouTube Video Editor - Wondershare Filmora
Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.
Why Do You Need a Niche on YouTube?
1. Discoverability
Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.
2. Consistency
By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.
For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.
3. Credibility
In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.
Finding Your Niche on YouTube
What Is Your Objective On YouTube?
Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?
Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.
Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.
Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.
Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.
What is Your Passion?
Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.
Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.
Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.
Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:
What Are Your Expertises?
Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.
While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?
If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.
What Do People Know You For?
If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?
If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.
Sometimes it takes someone else to tell you what your strengths and weaknesses are.
Once you’ve recognized what you are an expert on, you can expand on it.
Ask yourself these questions about your expertise:
- Can I teach people what I know?
- Will I want to learn more about this topic?
- Does this knowledge solve problems or improve life?
Once answered, you are that much closer to identifying your niche. But there is still another major question:
What Are Your Audience’s Wants and Needs?
If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.
When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:
- Educate
- Entertain
- Inspire
Educate Your Audience
Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)
Entertain Your Audience
Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)
Inspire Your Audience
Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)
Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.
Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
What is a Niche?
A niche is what makes your channel unique.
When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.
A niche can be broad like a channel about traveling.
Or more focused such as a channel only about traveling for food.
Then it can be hyper-focused such as a channel only about traveling for street food.
When people talk about “niching down,” they mean getting more focused on an area of a broader topic.
Best YouTube Video Editor - Wondershare Filmora
Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.
Why Do You Need a Niche on YouTube?
1. Discoverability
Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.
2. Consistency
By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.
For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.
3. Credibility
In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.
Finding Your Niche on YouTube
What Is Your Objective On YouTube?
Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?
Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.
Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.
Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.
Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.
What is Your Passion?
Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.
Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.
Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.
Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:
What Are Your Expertises?
Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.
While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?
If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.
What Do People Know You For?
If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?
If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.
Sometimes it takes someone else to tell you what your strengths and weaknesses are.
Once you’ve recognized what you are an expert on, you can expand on it.
Ask yourself these questions about your expertise:
- Can I teach people what I know?
- Will I want to learn more about this topic?
- Does this knowledge solve problems or improve life?
Once answered, you are that much closer to identifying your niche. But there is still another major question:
What Are Your Audience’s Wants and Needs?
If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.
When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:
- Educate
- Entertain
- Inspire
Educate Your Audience
Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)
Entertain Your Audience
Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)
Inspire Your Audience
Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)
Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.
Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
What is a Niche?
A niche is what makes your channel unique.
When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.
A niche can be broad like a channel about traveling.
Or more focused such as a channel only about traveling for food.
Then it can be hyper-focused such as a channel only about traveling for street food.
When people talk about “niching down,” they mean getting more focused on an area of a broader topic.
Best YouTube Video Editor - Wondershare Filmora
Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.
Why Do You Need a Niche on YouTube?
1. Discoverability
Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.
2. Consistency
By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.
For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.
3. Credibility
In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.
Finding Your Niche on YouTube
What Is Your Objective On YouTube?
Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?
Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.
Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.
Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.
Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.
What is Your Passion?
Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.
Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.
Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.
Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:
What Are Your Expertises?
Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.
While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?
If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.
What Do People Know You For?
If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?
If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.
Sometimes it takes someone else to tell you what your strengths and weaknesses are.
Once you’ve recognized what you are an expert on, you can expand on it.
Ask yourself these questions about your expertise:
- Can I teach people what I know?
- Will I want to learn more about this topic?
- Does this knowledge solve problems or improve life?
Once answered, you are that much closer to identifying your niche. But there is still another major question:
What Are Your Audience’s Wants and Needs?
If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.
When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:
- Educate
- Entertain
- Inspire
Educate Your Audience
Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)
Entertain Your Audience
Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)
Inspire Your Audience
Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)
Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.
Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "[New] From Zero to Hero YouTube Setup, Growth & Profit Strategies"
- Author: Thomas
- Created at : 2024-05-31 12:39:26
- Updated at : 2024-06-01 12:39:26
- Link: https://youtube-help.techidaily.com/new-from-zero-to-hero-youtube-setup-growth-and-profit-strategies/
- License: This work is licensed under CC BY-NC-SA 4.0.
