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[New] Navigating the Link Between YouTube & TikTok Platforms
Navigating the Link Between YouTube & TikTok Platforms
Best Video Editor for Beginners on Windows and Mac
Wondershare Filmora is one of the most popular video editing software among TikTokers , download and have a try.
There is no better time for singers, actors, and content creators to join TikTok. With over a billion downloads, TikTok is now more influential than ever. Here, you can consider all TikTok users to be prospective audiences or followers. Videos go viral every day, and a substantial portion of them come from a single source: TikTok.
The massively popular short-video app is the latest craze, with individuals from all over the world using it to watch and produce content. Instagram stars, YouTube stars, and even real-life movie stars have switched to this platform, so what’s stopping you? It has so much to offer. Both seem to work in a connected way as Tiktok stars are seen converting videos from YouTube to TikTok.
In this article
01 How to Link a YouTube Video to TikTok Post?
02 How to Convert YouTube Video and Post to TikTok? [3 ways]
Part 1: How to Link a YouTube Video to TikTok Post?
There is no social network available online that gives more relevancy, popularity, and engagement than TikTok. Even though Tiktok’s operations were only launched outside of China a few years ago, Tiktok has entirely taken over the social sphere when it comes to producing amusing and enjoyable short videos, which has been seen after a very long time after the app ‘VINE’ was shut down back in 2016.
You can reap multiple benefits if you’re a content creator by connecting all your social media platforms. You can extend your reach and exposure to an immense number of people by linking your YouTube video to the TikTok post. Let’s look at your options of connecting videos from YouTube to TikTok and highlight how to connect TikTok to YouTube.
Step 1: Open the TikTok app on your phone and tap on your profile option.
Step 2: Tap on the edit profile option and further select Add YouTube to Your Profile option.
Note: If you haven’t previously linked your YouTube account to your TikTok channel, tapping on this will very certainly take you to another page with the Google login screen.
Step 3: Click on “Allow” option. By tapping on this, your YouTube channel will display as a link in your bio area.
Note: However, as we continue with this knowledge, it is worth noting that when you put your channel description and links under the videos you publish, the link is not always clickable. It is recommended that you keep with the bio section and conclude your short films by urging your viewers to visit your YouTube channel, which is included in the bio of your Tiktok profile.
Part 2: How to Convert YouTube Video and Post to TikTok? [3 ways]
Further, we feel that differences in posting (such as formats, aspect ratios , and durations) should be accounted for when YouTube videos are converted into TikTok videos. Tiktok offers a 9:16 aspect ratio compared to most videos on YouTube, where the aspect ratio is primarily 16:9.
As for the format, the resolution can only be set to 1080p since TikTok only supports it to utilize the entire canvas. Tiktok is a platform that promotes videos ranging from 15 seconds to 3 minutes, compared to its initial support for content up to 15 seconds only. You will most likely have to resize your video if you plan to share it on Tiktok with all the above elements. Here are some of the video dimension details for TikTok.
- Dimensions: 1080 x 1920
- Resolution: 9:16 Aspect Ratio
- File Format:.mp4 or .mov
- Code: encoded
We might have left you perplexed with all the information about how to connect TikTok to YouTube, but don’t worry, here are a variety of apps and a step-by-step guide for posting your videos on Tiktok without any issues.
1. Kapwing Studio
Within the various applications available, Kapwing Studio provides users with support and resources to help them edit and convert their YouTube videos to TikTok. It allows creators to upload the video from anywhere, anytime, via media library support since it is a web-base video editor. Moreover, Kapwing supports .mp4, .mov, .png, .gif, .jpg, .avi and plenty of other formats as well. All in all, Kapwing can be a complete transcoding and conversion package to optimize and convert your YouTube videos to post on TikTok.
Step 1: Copy the YouTube Video’s link
To get started, go to YouTube and search for the video you wish to convert. You can copy the link by right-clicking on YouTube’s video and paste it on Kapwing directly.
Note: Alternatively, if you’re already logged in, choose Create New Project. This will lead you to the Kapwing Studio, on which you can access all of Kapwing’s video editing capabilities in a single location.
Step 2: Resize YouTube video to 9:16
Double click the video in the timeline, and then click the Crop menu on the right top corner. To convert a YouTube video to TikTok, click the 9:16 option to start. Or, you can move the handles in the timeline until it reaches the precise length you need.
Note: When you process your video, make sure it has a 9:16 aspect ratio so it will fit on TikTok.
Step 3: Download & share on TikTok!
After you’ve uploaded your video to the Studio, just select the Export Video option in the upper right corner to save your video and share it on TikTok.
2. Kamua
On TikTok, content always takes precedence. One strategy to grow your TikTok audience is to convert your existing YouTube videos to post, and Kamua is the perfect tool for this! Kamua, a cloud-based video tool, allows creators to resize, crop, edit and save videos. Everything, including cutting, retouching, and repurposing of the video, is available in a single place.
Perhaps you have some daring, humorous, or legendary videos in a neglected collection that would be perfect for a TikTok trend or challenge- it’s time to edit them with Kamua! Transforming Landscape films vertically into the 9:16 aspect ratio is now easier and faster than ever before with Kamua.
Step 1: Copy the YouTube Video link and paste it into the Kamua.
Note: You can right-click on any video on YouTube to copy the link or click on the Share option.
Step 2: To turn on AutoCrop, select the Portrait (9:16) setting under the Settings menu on the left. You can also choose Remove Black Bars to resize the video.
Note: To preview how your videos would look on a TikTok mobile app, click the Phone symbol underneath the video
Step 3: Once done, click on the render project option in the below right corner to save the optimized video file. To watch the final video or to download it, click on the Outputs option. From here, you can watch as well as download your video.
3. Use Auto Reframe Feature in Filmora Video Editor
Auto Reframe , as clear from the name, can automatically visualize and detect the video’s focal point to resize or crop it in an optimal way. The Auto Reframe tool can identify a moving item in any video and rapidly trim it to multiple aspect ratios. What initially took hours, if not days, of editing may now be completed in moments with Filmora. You can also manually set the focal point in any video to adjust the aspect ratio and preferences as per your choice.
If you frequently have to upload videos to your social networking networks such as YouTube, Instagram, Facebook, and TikTok, Filmora will ease your life! We’ll teach you how to utilize Filmora’s Auto-Reframe option to reframe sequences for your YouTube to TikTok videos in the below-listed steps.
Step 1: Start by Launching Filmora on your device. Choose the Auto Reframe option from the starting window.
Step 2:Click on Import Media and select the video file you wish to convert. A separate dialogue box will open. From here, choose the aspect ratio and click on Analyze. The reframing process will start automatically.
You can choose from five different aspect ratios: square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). You can also adjust the frame’s dimensions by moving the crop box.
Step 3: When you’re through with the adjustments and reframing, click the Export option to preserve your work.
Note: Click Save after you enter a file name and select a destination folder. Add music, titles, effects, or transitions to improve the clip. You can move the clip to the timeline for more editing. You can share and save your video on TikTok once you have completed editing by clicking the Export option.
This vido tutorial introduces several ways to convert a 16:9 YouTube video to TikTok in Filmora. Download this smart auto reframe tool now and have a try.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Conclusion
Good luck with your endeavors as a content creator, musician, comedian, or whatever else you choose. This article heavily emphasized on how you can convert YouTube to TikTok and be famous. Still, you can also reverse this process by posting your TikTok username on YouTube and in your YouTube videos. We hope this article has proved out to be helpful, if you have any further questions, don’t hesitate to contact us.
There is no better time for singers, actors, and content creators to join TikTok. With over a billion downloads, TikTok is now more influential than ever. Here, you can consider all TikTok users to be prospective audiences or followers. Videos go viral every day, and a substantial portion of them come from a single source: TikTok.
The massively popular short-video app is the latest craze, with individuals from all over the world using it to watch and produce content. Instagram stars, YouTube stars, and even real-life movie stars have switched to this platform, so what’s stopping you? It has so much to offer. Both seem to work in a connected way as Tiktok stars are seen converting videos from YouTube to TikTok.
In this article
01 How to Link a YouTube Video to TikTok Post?
02 How to Convert YouTube Video and Post to TikTok? [3 ways]
Part 1: How to Link a YouTube Video to TikTok Post?
There is no social network available online that gives more relevancy, popularity, and engagement than TikTok. Even though Tiktok’s operations were only launched outside of China a few years ago, Tiktok has entirely taken over the social sphere when it comes to producing amusing and enjoyable short videos, which has been seen after a very long time after the app ‘VINE’ was shut down back in 2016.
You can reap multiple benefits if you’re a content creator by connecting all your social media platforms. You can extend your reach and exposure to an immense number of people by linking your YouTube video to the TikTok post. Let’s look at your options of connecting videos from YouTube to TikTok and highlight how to connect TikTok to YouTube.
Step 1: Open the TikTok app on your phone and tap on your profile option.
Step 2: Tap on the edit profile option and further select Add YouTube to Your Profile option.
Note: If you haven’t previously linked your YouTube account to your TikTok channel, tapping on this will very certainly take you to another page with the Google login screen.
Step 3: Click on “Allow” option. By tapping on this, your YouTube channel will display as a link in your bio area.
Note: However, as we continue with this knowledge, it is worth noting that when you put your channel description and links under the videos you publish, the link is not always clickable. It is recommended that you keep with the bio section and conclude your short films by urging your viewers to visit your YouTube channel, which is included in the bio of your Tiktok profile.
Part 2: How to Convert YouTube Video and Post to TikTok? [3 ways]
Further, we feel that differences in posting (such as formats, aspect ratios , and durations) should be accounted for when YouTube videos are converted into TikTok videos. Tiktok offers a 9:16 aspect ratio compared to most videos on YouTube, where the aspect ratio is primarily 16:9.
As for the format, the resolution can only be set to 1080p since TikTok only supports it to utilize the entire canvas. Tiktok is a platform that promotes videos ranging from 15 seconds to 3 minutes, compared to its initial support for content up to 15 seconds only. You will most likely have to resize your video if you plan to share it on Tiktok with all the above elements. Here are some of the video dimension details for TikTok.
- Dimensions: 1080 x 1920
- Resolution: 9:16 Aspect Ratio
- File Format:.mp4 or .mov
- Code: encoded
We might have left you perplexed with all the information about how to connect TikTok to YouTube, but don’t worry, here are a variety of apps and a step-by-step guide for posting your videos on Tiktok without any issues.
1. Kapwing Studio
Within the various applications available, Kapwing Studio provides users with support and resources to help them edit and convert their YouTube videos to TikTok. It allows creators to upload the video from anywhere, anytime, via media library support since it is a web-base video editor. Moreover, Kapwing supports .mp4, .mov, .png, .gif, .jpg, .avi and plenty of other formats as well. All in all, Kapwing can be a complete transcoding and conversion package to optimize and convert your YouTube videos to post on TikTok.
Step 1: Copy the YouTube Video’s link
To get started, go to YouTube and search for the video you wish to convert. You can copy the link by right-clicking on YouTube’s video and paste it on Kapwing directly.
Note: Alternatively, if you’re already logged in, choose Create New Project. This will lead you to the Kapwing Studio, on which you can access all of Kapwing’s video editing capabilities in a single location.
Step 2: Resize YouTube video to 9:16
Double click the video in the timeline, and then click the Crop menu on the right top corner. To convert a YouTube video to TikTok, click the 9:16 option to start. Or, you can move the handles in the timeline until it reaches the precise length you need.
Note: When you process your video, make sure it has a 9:16 aspect ratio so it will fit on TikTok.
Step 3: Download & share on TikTok!
After you’ve uploaded your video to the Studio, just select the Export Video option in the upper right corner to save your video and share it on TikTok.
2. Kamua
On TikTok, content always takes precedence. One strategy to grow your TikTok audience is to convert your existing YouTube videos to post, and Kamua is the perfect tool for this! Kamua, a cloud-based video tool, allows creators to resize, crop, edit and save videos. Everything, including cutting, retouching, and repurposing of the video, is available in a single place.
Perhaps you have some daring, humorous, or legendary videos in a neglected collection that would be perfect for a TikTok trend or challenge- it’s time to edit them with Kamua! Transforming Landscape films vertically into the 9:16 aspect ratio is now easier and faster than ever before with Kamua.
Step 1: Copy the YouTube Video link and paste it into the Kamua.
Note: You can right-click on any video on YouTube to copy the link or click on the Share option.
Step 2: To turn on AutoCrop, select the Portrait (9:16) setting under the Settings menu on the left. You can also choose Remove Black Bars to resize the video.
Note: To preview how your videos would look on a TikTok mobile app, click the Phone symbol underneath the video
Step 3: Once done, click on the render project option in the below right corner to save the optimized video file. To watch the final video or to download it, click on the Outputs option. From here, you can watch as well as download your video.
3. Use Auto Reframe Feature in Filmora Video Editor
Auto Reframe , as clear from the name, can automatically visualize and detect the video’s focal point to resize or crop it in an optimal way. The Auto Reframe tool can identify a moving item in any video and rapidly trim it to multiple aspect ratios. What initially took hours, if not days, of editing may now be completed in moments with Filmora. You can also manually set the focal point in any video to adjust the aspect ratio and preferences as per your choice.
If you frequently have to upload videos to your social networking networks such as YouTube, Instagram, Facebook, and TikTok, Filmora will ease your life! We’ll teach you how to utilize Filmora’s Auto-Reframe option to reframe sequences for your YouTube to TikTok videos in the below-listed steps.
Step 1: Start by Launching Filmora on your device. Choose the Auto Reframe option from the starting window.
Step 2:Click on Import Media and select the video file you wish to convert. A separate dialogue box will open. From here, choose the aspect ratio and click on Analyze. The reframing process will start automatically.
You can choose from five different aspect ratios: square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). You can also adjust the frame’s dimensions by moving the crop box.
Step 3: When you’re through with the adjustments and reframing, click the Export option to preserve your work.
Note: Click Save after you enter a file name and select a destination folder. Add music, titles, effects, or transitions to improve the clip. You can move the clip to the timeline for more editing. You can share and save your video on TikTok once you have completed editing by clicking the Export option.
This vido tutorial introduces several ways to convert a 16:9 YouTube video to TikTok in Filmora. Download this smart auto reframe tool now and have a try.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Conclusion
Good luck with your endeavors as a content creator, musician, comedian, or whatever else you choose. This article heavily emphasized on how you can convert YouTube to TikTok and be famous. Still, you can also reverse this process by posting your TikTok username on YouTube and in your YouTube videos. We hope this article has proved out to be helpful, if you have any further questions, don’t hesitate to contact us.
There is no better time for singers, actors, and content creators to join TikTok. With over a billion downloads, TikTok is now more influential than ever. Here, you can consider all TikTok users to be prospective audiences or followers. Videos go viral every day, and a substantial portion of them come from a single source: TikTok.
The massively popular short-video app is the latest craze, with individuals from all over the world using it to watch and produce content. Instagram stars, YouTube stars, and even real-life movie stars have switched to this platform, so what’s stopping you? It has so much to offer. Both seem to work in a connected way as Tiktok stars are seen converting videos from YouTube to TikTok.
In this article
01 How to Link a YouTube Video to TikTok Post?
02 How to Convert YouTube Video and Post to TikTok? [3 ways]
Part 1: How to Link a YouTube Video to TikTok Post?
There is no social network available online that gives more relevancy, popularity, and engagement than TikTok. Even though Tiktok’s operations were only launched outside of China a few years ago, Tiktok has entirely taken over the social sphere when it comes to producing amusing and enjoyable short videos, which has been seen after a very long time after the app ‘VINE’ was shut down back in 2016.
You can reap multiple benefits if you’re a content creator by connecting all your social media platforms. You can extend your reach and exposure to an immense number of people by linking your YouTube video to the TikTok post. Let’s look at your options of connecting videos from YouTube to TikTok and highlight how to connect TikTok to YouTube.
Step 1: Open the TikTok app on your phone and tap on your profile option.
Step 2: Tap on the edit profile option and further select Add YouTube to Your Profile option.
Note: If you haven’t previously linked your YouTube account to your TikTok channel, tapping on this will very certainly take you to another page with the Google login screen.
Step 3: Click on “Allow” option. By tapping on this, your YouTube channel will display as a link in your bio area.
Note: However, as we continue with this knowledge, it is worth noting that when you put your channel description and links under the videos you publish, the link is not always clickable. It is recommended that you keep with the bio section and conclude your short films by urging your viewers to visit your YouTube channel, which is included in the bio of your Tiktok profile.
Part 2: How to Convert YouTube Video and Post to TikTok? [3 ways]
Further, we feel that differences in posting (such as formats, aspect ratios , and durations) should be accounted for when YouTube videos are converted into TikTok videos. Tiktok offers a 9:16 aspect ratio compared to most videos on YouTube, where the aspect ratio is primarily 16:9.
As for the format, the resolution can only be set to 1080p since TikTok only supports it to utilize the entire canvas. Tiktok is a platform that promotes videos ranging from 15 seconds to 3 minutes, compared to its initial support for content up to 15 seconds only. You will most likely have to resize your video if you plan to share it on Tiktok with all the above elements. Here are some of the video dimension details for TikTok.
- Dimensions: 1080 x 1920
- Resolution: 9:16 Aspect Ratio
- File Format:.mp4 or .mov
- Code: encoded
We might have left you perplexed with all the information about how to connect TikTok to YouTube, but don’t worry, here are a variety of apps and a step-by-step guide for posting your videos on Tiktok without any issues.
1. Kapwing Studio
Within the various applications available, Kapwing Studio provides users with support and resources to help them edit and convert their YouTube videos to TikTok. It allows creators to upload the video from anywhere, anytime, via media library support since it is a web-base video editor. Moreover, Kapwing supports .mp4, .mov, .png, .gif, .jpg, .avi and plenty of other formats as well. All in all, Kapwing can be a complete transcoding and conversion package to optimize and convert your YouTube videos to post on TikTok.
Step 1: Copy the YouTube Video’s link
To get started, go to YouTube and search for the video you wish to convert. You can copy the link by right-clicking on YouTube’s video and paste it on Kapwing directly.
Note: Alternatively, if you’re already logged in, choose Create New Project. This will lead you to the Kapwing Studio, on which you can access all of Kapwing’s video editing capabilities in a single location.
Step 2: Resize YouTube video to 9:16
Double click the video in the timeline, and then click the Crop menu on the right top corner. To convert a YouTube video to TikTok, click the 9:16 option to start. Or, you can move the handles in the timeline until it reaches the precise length you need.
Note: When you process your video, make sure it has a 9:16 aspect ratio so it will fit on TikTok.
Step 3: Download & share on TikTok!
After you’ve uploaded your video to the Studio, just select the Export Video option in the upper right corner to save your video and share it on TikTok.
2. Kamua
On TikTok, content always takes precedence. One strategy to grow your TikTok audience is to convert your existing YouTube videos to post, and Kamua is the perfect tool for this! Kamua, a cloud-based video tool, allows creators to resize, crop, edit and save videos. Everything, including cutting, retouching, and repurposing of the video, is available in a single place.
Perhaps you have some daring, humorous, or legendary videos in a neglected collection that would be perfect for a TikTok trend or challenge- it’s time to edit them with Kamua! Transforming Landscape films vertically into the 9:16 aspect ratio is now easier and faster than ever before with Kamua.
Step 1: Copy the YouTube Video link and paste it into the Kamua.
Note: You can right-click on any video on YouTube to copy the link or click on the Share option.
Step 2: To turn on AutoCrop, select the Portrait (9:16) setting under the Settings menu on the left. You can also choose Remove Black Bars to resize the video.
Note: To preview how your videos would look on a TikTok mobile app, click the Phone symbol underneath the video
Step 3: Once done, click on the render project option in the below right corner to save the optimized video file. To watch the final video or to download it, click on the Outputs option. From here, you can watch as well as download your video.
3. Use Auto Reframe Feature in Filmora Video Editor
Auto Reframe , as clear from the name, can automatically visualize and detect the video’s focal point to resize or crop it in an optimal way. The Auto Reframe tool can identify a moving item in any video and rapidly trim it to multiple aspect ratios. What initially took hours, if not days, of editing may now be completed in moments with Filmora. You can also manually set the focal point in any video to adjust the aspect ratio and preferences as per your choice.
If you frequently have to upload videos to your social networking networks such as YouTube, Instagram, Facebook, and TikTok, Filmora will ease your life! We’ll teach you how to utilize Filmora’s Auto-Reframe option to reframe sequences for your YouTube to TikTok videos in the below-listed steps.
Step 1: Start by Launching Filmora on your device. Choose the Auto Reframe option from the starting window.
Step 2:Click on Import Media and select the video file you wish to convert. A separate dialogue box will open. From here, choose the aspect ratio and click on Analyze. The reframing process will start automatically.
You can choose from five different aspect ratios: square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). You can also adjust the frame’s dimensions by moving the crop box.
Step 3: When you’re through with the adjustments and reframing, click the Export option to preserve your work.
Note: Click Save after you enter a file name and select a destination folder. Add music, titles, effects, or transitions to improve the clip. You can move the clip to the timeline for more editing. You can share and save your video on TikTok once you have completed editing by clicking the Export option.
This vido tutorial introduces several ways to convert a 16:9 YouTube video to TikTok in Filmora. Download this smart auto reframe tool now and have a try.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Conclusion
Good luck with your endeavors as a content creator, musician, comedian, or whatever else you choose. This article heavily emphasized on how you can convert YouTube to TikTok and be famous. Still, you can also reverse this process by posting your TikTok username on YouTube and in your YouTube videos. We hope this article has proved out to be helpful, if you have any further questions, don’t hesitate to contact us.
There is no better time for singers, actors, and content creators to join TikTok. With over a billion downloads, TikTok is now more influential than ever. Here, you can consider all TikTok users to be prospective audiences or followers. Videos go viral every day, and a substantial portion of them come from a single source: TikTok.
The massively popular short-video app is the latest craze, with individuals from all over the world using it to watch and produce content. Instagram stars, YouTube stars, and even real-life movie stars have switched to this platform, so what’s stopping you? It has so much to offer. Both seem to work in a connected way as Tiktok stars are seen converting videos from YouTube to TikTok.
In this article
01 How to Link a YouTube Video to TikTok Post?
02 How to Convert YouTube Video and Post to TikTok? [3 ways]
Part 1: How to Link a YouTube Video to TikTok Post?
There is no social network available online that gives more relevancy, popularity, and engagement than TikTok. Even though Tiktok’s operations were only launched outside of China a few years ago, Tiktok has entirely taken over the social sphere when it comes to producing amusing and enjoyable short videos, which has been seen after a very long time after the app ‘VINE’ was shut down back in 2016.
You can reap multiple benefits if you’re a content creator by connecting all your social media platforms. You can extend your reach and exposure to an immense number of people by linking your YouTube video to the TikTok post. Let’s look at your options of connecting videos from YouTube to TikTok and highlight how to connect TikTok to YouTube.
Step 1: Open the TikTok app on your phone and tap on your profile option.
Step 2: Tap on the edit profile option and further select Add YouTube to Your Profile option.
Note: If you haven’t previously linked your YouTube account to your TikTok channel, tapping on this will very certainly take you to another page with the Google login screen.
Step 3: Click on “Allow” option. By tapping on this, your YouTube channel will display as a link in your bio area.
Note: However, as we continue with this knowledge, it is worth noting that when you put your channel description and links under the videos you publish, the link is not always clickable. It is recommended that you keep with the bio section and conclude your short films by urging your viewers to visit your YouTube channel, which is included in the bio of your Tiktok profile.
Part 2: How to Convert YouTube Video and Post to TikTok? [3 ways]
Further, we feel that differences in posting (such as formats, aspect ratios , and durations) should be accounted for when YouTube videos are converted into TikTok videos. Tiktok offers a 9:16 aspect ratio compared to most videos on YouTube, where the aspect ratio is primarily 16:9.
As for the format, the resolution can only be set to 1080p since TikTok only supports it to utilize the entire canvas. Tiktok is a platform that promotes videos ranging from 15 seconds to 3 minutes, compared to its initial support for content up to 15 seconds only. You will most likely have to resize your video if you plan to share it on Tiktok with all the above elements. Here are some of the video dimension details for TikTok.
- Dimensions: 1080 x 1920
- Resolution: 9:16 Aspect Ratio
- File Format:.mp4 or .mov
- Code: encoded
We might have left you perplexed with all the information about how to connect TikTok to YouTube, but don’t worry, here are a variety of apps and a step-by-step guide for posting your videos on Tiktok without any issues.
1. Kapwing Studio
Within the various applications available, Kapwing Studio provides users with support and resources to help them edit and convert their YouTube videos to TikTok. It allows creators to upload the video from anywhere, anytime, via media library support since it is a web-base video editor. Moreover, Kapwing supports .mp4, .mov, .png, .gif, .jpg, .avi and plenty of other formats as well. All in all, Kapwing can be a complete transcoding and conversion package to optimize and convert your YouTube videos to post on TikTok.
Step 1: Copy the YouTube Video’s link
To get started, go to YouTube and search for the video you wish to convert. You can copy the link by right-clicking on YouTube’s video and paste it on Kapwing directly.
Note: Alternatively, if you’re already logged in, choose Create New Project. This will lead you to the Kapwing Studio, on which you can access all of Kapwing’s video editing capabilities in a single location.
Step 2: Resize YouTube video to 9:16
Double click the video in the timeline, and then click the Crop menu on the right top corner. To convert a YouTube video to TikTok, click the 9:16 option to start. Or, you can move the handles in the timeline until it reaches the precise length you need.
Note: When you process your video, make sure it has a 9:16 aspect ratio so it will fit on TikTok.
Step 3: Download & share on TikTok!
After you’ve uploaded your video to the Studio, just select the Export Video option in the upper right corner to save your video and share it on TikTok.
2. Kamua
On TikTok, content always takes precedence. One strategy to grow your TikTok audience is to convert your existing YouTube videos to post, and Kamua is the perfect tool for this! Kamua, a cloud-based video tool, allows creators to resize, crop, edit and save videos. Everything, including cutting, retouching, and repurposing of the video, is available in a single place.
Perhaps you have some daring, humorous, or legendary videos in a neglected collection that would be perfect for a TikTok trend or challenge- it’s time to edit them with Kamua! Transforming Landscape films vertically into the 9:16 aspect ratio is now easier and faster than ever before with Kamua.
Step 1: Copy the YouTube Video link and paste it into the Kamua.
Note: You can right-click on any video on YouTube to copy the link or click on the Share option.
Step 2: To turn on AutoCrop, select the Portrait (9:16) setting under the Settings menu on the left. You can also choose Remove Black Bars to resize the video.
Note: To preview how your videos would look on a TikTok mobile app, click the Phone symbol underneath the video
Step 3: Once done, click on the render project option in the below right corner to save the optimized video file. To watch the final video or to download it, click on the Outputs option. From here, you can watch as well as download your video.
3. Use Auto Reframe Feature in Filmora Video Editor
Auto Reframe , as clear from the name, can automatically visualize and detect the video’s focal point to resize or crop it in an optimal way. The Auto Reframe tool can identify a moving item in any video and rapidly trim it to multiple aspect ratios. What initially took hours, if not days, of editing may now be completed in moments with Filmora. You can also manually set the focal point in any video to adjust the aspect ratio and preferences as per your choice.
If you frequently have to upload videos to your social networking networks such as YouTube, Instagram, Facebook, and TikTok, Filmora will ease your life! We’ll teach you how to utilize Filmora’s Auto-Reframe option to reframe sequences for your YouTube to TikTok videos in the below-listed steps.
Step 1: Start by Launching Filmora on your device. Choose the Auto Reframe option from the starting window.
Step 2:Click on Import Media and select the video file you wish to convert. A separate dialogue box will open. From here, choose the aspect ratio and click on Analyze. The reframing process will start automatically.
You can choose from five different aspect ratios: square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). You can also adjust the frame’s dimensions by moving the crop box.
Step 3: When you’re through with the adjustments and reframing, click the Export option to preserve your work.
Note: Click Save after you enter a file name and select a destination folder. Add music, titles, effects, or transitions to improve the clip. You can move the clip to the timeline for more editing. You can share and save your video on TikTok once you have completed editing by clicking the Export option.
This vido tutorial introduces several ways to convert a 16:9 YouTube video to TikTok in Filmora. Download this smart auto reframe tool now and have a try.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Conclusion
Good luck with your endeavors as a content creator, musician, comedian, or whatever else you choose. This article heavily emphasized on how you can convert YouTube to TikTok and be famous. Still, you can also reverse this process by posting your TikTok username on YouTube and in your YouTube videos. We hope this article has proved out to be helpful, if you have any further questions, don’t hesitate to contact us.
Channel Branding Mastery: Securing a Loyal YouTube Subscriber Base
How to Brand Your YouTube Channel to Get More Subscribers
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
- Title: [New] Navigating the Link Between YouTube & TikTok Platforms
- Author: Thomas
- Created at : 2024-05-31 12:47:27
- Updated at : 2024-06-01 12:47:27
- Link: https://youtube-help.techidaily.com/new-navigating-the-link-between-youtube-and-tiktok-platforms/
- License: This work is licensed under CC BY-NC-SA 4.0.
