"[New] Navigating the Shadows  An Overview of YouTube's Unlisted Videos"

"[New] Navigating the Shadows An Overview of YouTube's Unlisted Videos"

Thomas Lv13

Complete Guide: What Does Unlisted Mean on YouTube

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

Whether personal or professional purposes, YouTube is a great platform for sharing videos but, there are times, when you don’t wish to share it with each and everyone across the globe. The YouTube unlisted meaning is a video which can be viewed only by the users having the link to it. At the back of your mind, you may be wondering how safe an unlisted video is. Let’s learn in detail what does unlisted mean on YouTube.

Wondershare Filmora video editor is one of the most widely used video editing software for YouTubers, it makes the video editing simplified with the pre-programmed effects and templates. You can download the free trial version to check.

Download Filmora9 Win Version Download Filmora9 Mac Version


Part 1: What Does Unlisted Video Mean on YouTube

The YouTube unlisted meaning is that your video will neither come up in the search results nor on your channel. Only the users who have the link to the video can view it. The link can be shared with anyone and everyone, even with the users who do not have a YouTube account. Many people don’t know the difference between private and unlisted YouTube videos . In order to understand what does unlisted mean on YouTube in a detailed way, let’s dive deeper into it and know the difference between public videos, unlisted videos, and private videos.

1. What is Unlisted YouTube Video

Between private and public, you can find the unlisted videos. What does unlisted mean on YouTube? An unlisted video does not appear in the search results, suggestions or video tab. If you unlist a new video, your subscribers won’t receive any notification informing about it. You can share an unlisted video with the people you wish to share and the users having a link to the video can see it. It can also be viewed by the friend of friends if they share the link with their friends.

The unlisted videos are treated like public videos by YouTube. This means that you cannot use the copyright audio or video and it will be reviewed by the YouTube team if other users flag it as inappropriate content within a timeframe of 24-hours .

Unlisted YouTube Video

What Unlisted YouTube Videos Can Do

The unlisted videos can be shared with family and friends. If you are conducting a webinar and wish to share the video with only the registered users, an unlisted video can be used. You may also use the unlisted video for giving access to the people who embedded it while cleaning the YouTube page. For getting feedback from closed groups for market research or to share online resume link for job applications, the unlisted videos can be of great help.

Takeaway: Unlisted videos are a great way to share personal videos with just your family and friends, or to get feedback from people you trust on videos before you decide whether to make them public.

2. What is Private YouTube Video

The videos that do not appear in the recommendations, search options in YouTube or in your tab are the private videos. When you select the private setting for a video, the subscribers don’t get a notification. The private videos can be seen only by the uploader and the mentioned Google accounts. It is not available for friends of friends which mean if you share a private video with a friend, only that person can see it. If your friend shares it with someone, it won’t be visible to others. If anyone wishes to view a private video, the person has to request permission to view to the uploader.

Private YouTube Video

What Private Youtube Videos Can Do

By using private YouTube videos, the internal company information can be kept confidential, the family videos can be shared safely with the people you wish to, and also store your personal data without worrying about being hacked by the strangers. By choosing the private setting, you may upload and schedule the date and time when a video can be made public on YouTube. It helps in saving storage space on your phone.

Takeaway: A private YouTube video is only available to YouTube users that you invite to view it.

3. What are Public Youtube Videos

The Public setting in the YouTube video is a default setting which allows everyone to see the video you post. When you want your video to appear in the search engine results and want more and more viewers and traffic on your video, you can keep the Public default setting on.

What Public YouTube Videos Can Do

Do you wish to grow your brand awareness? Select the Public default setting as it is the best way to do it. You may use the Public setting in any of these situations below:

  • Having a video sharing business like explainer videos, product reviews, commercials, etc. with customers or prospective viewers
  • Targeting at earning money through YouTube videos
  • Looking forward to the growing personal brand by a YouTuber
  • Looking for more and more subscribers on YouTube

But, you must remember that once you post the video, it will be available for everyone throughout the world on YouTube. Even if you decide to change the settings or delete the video, later on, you will be subjected to judgment, professionally and personally. While posting a video with Public setting, you must have an answer to questions like-

  • Shall the senior or your boss see this video?
  • Can your job prospect hamper with this video?
  • Does the video contain harassing or offensive content?
  • Can your friends ridicule you after seeing the video content?

If all the questions are answered in YES… then it is better to think hard and long before uploading the video content with Public setting on YouTube. You may upload the content with unlisted or private settings.

Takeaway: If you make a video public, anyone will be able to find and watch it. When uploading a video using default settings through YouTube, it will always default to being a public video.

Below is a brief comparison table about the differences among YouTube Unlisted, Private and Public video settings.

Feature Unlisted Private Public
Can I share video URL to friends? Yes No Yes
Can I add video to YouTube channel? Yes No Yes
Can I shows up video in YouTube platform? No No Yes
Can I post video on my channel? No No Yes
Can I leave a comment? Yes No Yes
Can I see it in landing page? Yes No Yes
Do People need an account to watch it? No No Yes

Part 2: How to Make an Unlisted YouTube Video

Follow the below-mentioned steps to make an unlisted YouTube video -

  • Log in to your YouTube channel
  • In the top right corner, click the add video button
  • Find the drop-down menu and choose Upload Video
  • Select the setting by clicking on Public and a drop-down menu appears to unlisted
  • Search the instruction select files to upload your video
  • When you start uploading your video, a message box appears, Click Public on the right side corner and select unlisted from the drop-down menu
  • Once you have selected unlisted, click Done in the top right corner and your video is published

Part 3: How to Share Your Unlisted Video

If you wish to share the unlisted video , just share the published video link with anyone you wish to share. A Google account is not required to see the video. So, if the person you shared the link with is not logged in to his Google account, still the video can be viewed. The people who have the link to your video can also share and re-share the link in a number of ways. It can be shared on the social media or just forwarded amongst their friends. But, if you don’t want your friends to re-share it, change the settings to Private.

You can see a message showing “this video is unlisted” on YouTube when you want to share someone else’s unlisted video on social platforms. Think before you consider sharing an unlisted video.

Conclusion

Now, that you clearly know what does unlisted mean on YouTube, consider the option while uploading a video. It helps in retaining the privacy of your video.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Whether personal or professional purposes, YouTube is a great platform for sharing videos but, there are times, when you don’t wish to share it with each and everyone across the globe. The YouTube unlisted meaning is a video which can be viewed only by the users having the link to it. At the back of your mind, you may be wondering how safe an unlisted video is. Let’s learn in detail what does unlisted mean on YouTube.

Wondershare Filmora video editor is one of the most widely used video editing software for YouTubers, it makes the video editing simplified with the pre-programmed effects and templates. You can download the free trial version to check.

Download Filmora9 Win Version Download Filmora9 Mac Version


Part 1: What Does Unlisted Video Mean on YouTube

The YouTube unlisted meaning is that your video will neither come up in the search results nor on your channel. Only the users who have the link to the video can view it. The link can be shared with anyone and everyone, even with the users who do not have a YouTube account. Many people don’t know the difference between private and unlisted YouTube videos . In order to understand what does unlisted mean on YouTube in a detailed way, let’s dive deeper into it and know the difference between public videos, unlisted videos, and private videos.

1. What is Unlisted YouTube Video

Between private and public, you can find the unlisted videos. What does unlisted mean on YouTube? An unlisted video does not appear in the search results, suggestions or video tab. If you unlist a new video, your subscribers won’t receive any notification informing about it. You can share an unlisted video with the people you wish to share and the users having a link to the video can see it. It can also be viewed by the friend of friends if they share the link with their friends.

The unlisted videos are treated like public videos by YouTube. This means that you cannot use the copyright audio or video and it will be reviewed by the YouTube team if other users flag it as inappropriate content within a timeframe of 24-hours .

Unlisted YouTube Video

What Unlisted YouTube Videos Can Do

The unlisted videos can be shared with family and friends. If you are conducting a webinar and wish to share the video with only the registered users, an unlisted video can be used. You may also use the unlisted video for giving access to the people who embedded it while cleaning the YouTube page. For getting feedback from closed groups for market research or to share online resume link for job applications, the unlisted videos can be of great help.

Takeaway: Unlisted videos are a great way to share personal videos with just your family and friends, or to get feedback from people you trust on videos before you decide whether to make them public.

2. What is Private YouTube Video

The videos that do not appear in the recommendations, search options in YouTube or in your tab are the private videos. When you select the private setting for a video, the subscribers don’t get a notification. The private videos can be seen only by the uploader and the mentioned Google accounts. It is not available for friends of friends which mean if you share a private video with a friend, only that person can see it. If your friend shares it with someone, it won’t be visible to others. If anyone wishes to view a private video, the person has to request permission to view to the uploader.

Private YouTube Video

What Private Youtube Videos Can Do

By using private YouTube videos, the internal company information can be kept confidential, the family videos can be shared safely with the people you wish to, and also store your personal data without worrying about being hacked by the strangers. By choosing the private setting, you may upload and schedule the date and time when a video can be made public on YouTube. It helps in saving storage space on your phone.

Takeaway: A private YouTube video is only available to YouTube users that you invite to view it.

3. What are Public Youtube Videos

The Public setting in the YouTube video is a default setting which allows everyone to see the video you post. When you want your video to appear in the search engine results and want more and more viewers and traffic on your video, you can keep the Public default setting on.

What Public YouTube Videos Can Do

Do you wish to grow your brand awareness? Select the Public default setting as it is the best way to do it. You may use the Public setting in any of these situations below:

  • Having a video sharing business like explainer videos, product reviews, commercials, etc. with customers or prospective viewers
  • Targeting at earning money through YouTube videos
  • Looking forward to the growing personal brand by a YouTuber
  • Looking for more and more subscribers on YouTube

But, you must remember that once you post the video, it will be available for everyone throughout the world on YouTube. Even if you decide to change the settings or delete the video, later on, you will be subjected to judgment, professionally and personally. While posting a video with Public setting, you must have an answer to questions like-

  • Shall the senior or your boss see this video?
  • Can your job prospect hamper with this video?
  • Does the video contain harassing or offensive content?
  • Can your friends ridicule you after seeing the video content?

If all the questions are answered in YES… then it is better to think hard and long before uploading the video content with Public setting on YouTube. You may upload the content with unlisted or private settings.

Takeaway: If you make a video public, anyone will be able to find and watch it. When uploading a video using default settings through YouTube, it will always default to being a public video.

Below is a brief comparison table about the differences among YouTube Unlisted, Private and Public video settings.

Feature Unlisted Private Public
Can I share video URL to friends? Yes No Yes
Can I add video to YouTube channel? Yes No Yes
Can I shows up video in YouTube platform? No No Yes
Can I post video on my channel? No No Yes
Can I leave a comment? Yes No Yes
Can I see it in landing page? Yes No Yes
Do People need an account to watch it? No No Yes

Part 2: How to Make an Unlisted YouTube Video

Follow the below-mentioned steps to make an unlisted YouTube video -

  • Log in to your YouTube channel
  • In the top right corner, click the add video button
  • Find the drop-down menu and choose Upload Video
  • Select the setting by clicking on Public and a drop-down menu appears to unlisted
  • Search the instruction select files to upload your video
  • When you start uploading your video, a message box appears, Click Public on the right side corner and select unlisted from the drop-down menu
  • Once you have selected unlisted, click Done in the top right corner and your video is published

Part 3: How to Share Your Unlisted Video

If you wish to share the unlisted video , just share the published video link with anyone you wish to share. A Google account is not required to see the video. So, if the person you shared the link with is not logged in to his Google account, still the video can be viewed. The people who have the link to your video can also share and re-share the link in a number of ways. It can be shared on the social media or just forwarded amongst their friends. But, if you don’t want your friends to re-share it, change the settings to Private.

You can see a message showing “this video is unlisted” on YouTube when you want to share someone else’s unlisted video on social platforms. Think before you consider sharing an unlisted video.

Conclusion

Now, that you clearly know what does unlisted mean on YouTube, consider the option while uploading a video. It helps in retaining the privacy of your video.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Whether personal or professional purposes, YouTube is a great platform for sharing videos but, there are times, when you don’t wish to share it with each and everyone across the globe. The YouTube unlisted meaning is a video which can be viewed only by the users having the link to it. At the back of your mind, you may be wondering how safe an unlisted video is. Let’s learn in detail what does unlisted mean on YouTube.

Wondershare Filmora video editor is one of the most widely used video editing software for YouTubers, it makes the video editing simplified with the pre-programmed effects and templates. You can download the free trial version to check.

Download Filmora9 Win Version Download Filmora9 Mac Version


Part 1: What Does Unlisted Video Mean on YouTube

The YouTube unlisted meaning is that your video will neither come up in the search results nor on your channel. Only the users who have the link to the video can view it. The link can be shared with anyone and everyone, even with the users who do not have a YouTube account. Many people don’t know the difference between private and unlisted YouTube videos . In order to understand what does unlisted mean on YouTube in a detailed way, let’s dive deeper into it and know the difference between public videos, unlisted videos, and private videos.

1. What is Unlisted YouTube Video

Between private and public, you can find the unlisted videos. What does unlisted mean on YouTube? An unlisted video does not appear in the search results, suggestions or video tab. If you unlist a new video, your subscribers won’t receive any notification informing about it. You can share an unlisted video with the people you wish to share and the users having a link to the video can see it. It can also be viewed by the friend of friends if they share the link with their friends.

The unlisted videos are treated like public videos by YouTube. This means that you cannot use the copyright audio or video and it will be reviewed by the YouTube team if other users flag it as inappropriate content within a timeframe of 24-hours .

Unlisted YouTube Video

What Unlisted YouTube Videos Can Do

The unlisted videos can be shared with family and friends. If you are conducting a webinar and wish to share the video with only the registered users, an unlisted video can be used. You may also use the unlisted video for giving access to the people who embedded it while cleaning the YouTube page. For getting feedback from closed groups for market research or to share online resume link for job applications, the unlisted videos can be of great help.

Takeaway: Unlisted videos are a great way to share personal videos with just your family and friends, or to get feedback from people you trust on videos before you decide whether to make them public.

2. What is Private YouTube Video

The videos that do not appear in the recommendations, search options in YouTube or in your tab are the private videos. When you select the private setting for a video, the subscribers don’t get a notification. The private videos can be seen only by the uploader and the mentioned Google accounts. It is not available for friends of friends which mean if you share a private video with a friend, only that person can see it. If your friend shares it with someone, it won’t be visible to others. If anyone wishes to view a private video, the person has to request permission to view to the uploader.

Private YouTube Video

What Private Youtube Videos Can Do

By using private YouTube videos, the internal company information can be kept confidential, the family videos can be shared safely with the people you wish to, and also store your personal data without worrying about being hacked by the strangers. By choosing the private setting, you may upload and schedule the date and time when a video can be made public on YouTube. It helps in saving storage space on your phone.

Takeaway: A private YouTube video is only available to YouTube users that you invite to view it.

3. What are Public Youtube Videos

The Public setting in the YouTube video is a default setting which allows everyone to see the video you post. When you want your video to appear in the search engine results and want more and more viewers and traffic on your video, you can keep the Public default setting on.

What Public YouTube Videos Can Do

Do you wish to grow your brand awareness? Select the Public default setting as it is the best way to do it. You may use the Public setting in any of these situations below:

  • Having a video sharing business like explainer videos, product reviews, commercials, etc. with customers or prospective viewers
  • Targeting at earning money through YouTube videos
  • Looking forward to the growing personal brand by a YouTuber
  • Looking for more and more subscribers on YouTube

But, you must remember that once you post the video, it will be available for everyone throughout the world on YouTube. Even if you decide to change the settings or delete the video, later on, you will be subjected to judgment, professionally and personally. While posting a video with Public setting, you must have an answer to questions like-

  • Shall the senior or your boss see this video?
  • Can your job prospect hamper with this video?
  • Does the video contain harassing or offensive content?
  • Can your friends ridicule you after seeing the video content?

If all the questions are answered in YES… then it is better to think hard and long before uploading the video content with Public setting on YouTube. You may upload the content with unlisted or private settings.

Takeaway: If you make a video public, anyone will be able to find and watch it. When uploading a video using default settings through YouTube, it will always default to being a public video.

Below is a brief comparison table about the differences among YouTube Unlisted, Private and Public video settings.

Feature Unlisted Private Public
Can I share video URL to friends? Yes No Yes
Can I add video to YouTube channel? Yes No Yes
Can I shows up video in YouTube platform? No No Yes
Can I post video on my channel? No No Yes
Can I leave a comment? Yes No Yes
Can I see it in landing page? Yes No Yes
Do People need an account to watch it? No No Yes

Part 2: How to Make an Unlisted YouTube Video

Follow the below-mentioned steps to make an unlisted YouTube video -

  • Log in to your YouTube channel
  • In the top right corner, click the add video button
  • Find the drop-down menu and choose Upload Video
  • Select the setting by clicking on Public and a drop-down menu appears to unlisted
  • Search the instruction select files to upload your video
  • When you start uploading your video, a message box appears, Click Public on the right side corner and select unlisted from the drop-down menu
  • Once you have selected unlisted, click Done in the top right corner and your video is published

Part 3: How to Share Your Unlisted Video

If you wish to share the unlisted video , just share the published video link with anyone you wish to share. A Google account is not required to see the video. So, if the person you shared the link with is not logged in to his Google account, still the video can be viewed. The people who have the link to your video can also share and re-share the link in a number of ways. It can be shared on the social media or just forwarded amongst their friends. But, if you don’t want your friends to re-share it, change the settings to Private.

You can see a message showing “this video is unlisted” on YouTube when you want to share someone else’s unlisted video on social platforms. Think before you consider sharing an unlisted video.

Conclusion

Now, that you clearly know what does unlisted mean on YouTube, consider the option while uploading a video. It helps in retaining the privacy of your video.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Whether personal or professional purposes, YouTube is a great platform for sharing videos but, there are times, when you don’t wish to share it with each and everyone across the globe. The YouTube unlisted meaning is a video which can be viewed only by the users having the link to it. At the back of your mind, you may be wondering how safe an unlisted video is. Let’s learn in detail what does unlisted mean on YouTube.

Wondershare Filmora video editor is one of the most widely used video editing software for YouTubers, it makes the video editing simplified with the pre-programmed effects and templates. You can download the free trial version to check.

Download Filmora9 Win Version Download Filmora9 Mac Version


Part 1: What Does Unlisted Video Mean on YouTube

The YouTube unlisted meaning is that your video will neither come up in the search results nor on your channel. Only the users who have the link to the video can view it. The link can be shared with anyone and everyone, even with the users who do not have a YouTube account. Many people don’t know the difference between private and unlisted YouTube videos . In order to understand what does unlisted mean on YouTube in a detailed way, let’s dive deeper into it and know the difference between public videos, unlisted videos, and private videos.

1. What is Unlisted YouTube Video

Between private and public, you can find the unlisted videos. What does unlisted mean on YouTube? An unlisted video does not appear in the search results, suggestions or video tab. If you unlist a new video, your subscribers won’t receive any notification informing about it. You can share an unlisted video with the people you wish to share and the users having a link to the video can see it. It can also be viewed by the friend of friends if they share the link with their friends.

The unlisted videos are treated like public videos by YouTube. This means that you cannot use the copyright audio or video and it will be reviewed by the YouTube team if other users flag it as inappropriate content within a timeframe of 24-hours .

Unlisted YouTube Video

What Unlisted YouTube Videos Can Do

The unlisted videos can be shared with family and friends. If you are conducting a webinar and wish to share the video with only the registered users, an unlisted video can be used. You may also use the unlisted video for giving access to the people who embedded it while cleaning the YouTube page. For getting feedback from closed groups for market research or to share online resume link for job applications, the unlisted videos can be of great help.

Takeaway: Unlisted videos are a great way to share personal videos with just your family and friends, or to get feedback from people you trust on videos before you decide whether to make them public.

2. What is Private YouTube Video

The videos that do not appear in the recommendations, search options in YouTube or in your tab are the private videos. When you select the private setting for a video, the subscribers don’t get a notification. The private videos can be seen only by the uploader and the mentioned Google accounts. It is not available for friends of friends which mean if you share a private video with a friend, only that person can see it. If your friend shares it with someone, it won’t be visible to others. If anyone wishes to view a private video, the person has to request permission to view to the uploader.

Private YouTube Video

What Private Youtube Videos Can Do

By using private YouTube videos, the internal company information can be kept confidential, the family videos can be shared safely with the people you wish to, and also store your personal data without worrying about being hacked by the strangers. By choosing the private setting, you may upload and schedule the date and time when a video can be made public on YouTube. It helps in saving storage space on your phone.

Takeaway: A private YouTube video is only available to YouTube users that you invite to view it.

3. What are Public Youtube Videos

The Public setting in the YouTube video is a default setting which allows everyone to see the video you post. When you want your video to appear in the search engine results and want more and more viewers and traffic on your video, you can keep the Public default setting on.

What Public YouTube Videos Can Do

Do you wish to grow your brand awareness? Select the Public default setting as it is the best way to do it. You may use the Public setting in any of these situations below:

  • Having a video sharing business like explainer videos, product reviews, commercials, etc. with customers or prospective viewers
  • Targeting at earning money through YouTube videos
  • Looking forward to the growing personal brand by a YouTuber
  • Looking for more and more subscribers on YouTube

But, you must remember that once you post the video, it will be available for everyone throughout the world on YouTube. Even if you decide to change the settings or delete the video, later on, you will be subjected to judgment, professionally and personally. While posting a video with Public setting, you must have an answer to questions like-

  • Shall the senior or your boss see this video?
  • Can your job prospect hamper with this video?
  • Does the video contain harassing or offensive content?
  • Can your friends ridicule you after seeing the video content?

If all the questions are answered in YES… then it is better to think hard and long before uploading the video content with Public setting on YouTube. You may upload the content with unlisted or private settings.

Takeaway: If you make a video public, anyone will be able to find and watch it. When uploading a video using default settings through YouTube, it will always default to being a public video.

Below is a brief comparison table about the differences among YouTube Unlisted, Private and Public video settings.

Feature Unlisted Private Public
Can I share video URL to friends? Yes No Yes
Can I add video to YouTube channel? Yes No Yes
Can I shows up video in YouTube platform? No No Yes
Can I post video on my channel? No No Yes
Can I leave a comment? Yes No Yes
Can I see it in landing page? Yes No Yes
Do People need an account to watch it? No No Yes

Part 2: How to Make an Unlisted YouTube Video

Follow the below-mentioned steps to make an unlisted YouTube video -

  • Log in to your YouTube channel
  • In the top right corner, click the add video button
  • Find the drop-down menu and choose Upload Video
  • Select the setting by clicking on Public and a drop-down menu appears to unlisted
  • Search the instruction select files to upload your video
  • When you start uploading your video, a message box appears, Click Public on the right side corner and select unlisted from the drop-down menu
  • Once you have selected unlisted, click Done in the top right corner and your video is published

Part 3: How to Share Your Unlisted Video

If you wish to share the unlisted video , just share the published video link with anyone you wish to share. A Google account is not required to see the video. So, if the person you shared the link with is not logged in to his Google account, still the video can be viewed. The people who have the link to your video can also share and re-share the link in a number of ways. It can be shared on the social media or just forwarded amongst their friends. But, if you don’t want your friends to re-share it, change the settings to Private.

You can see a message showing “this video is unlisted” on YouTube when you want to share someone else’s unlisted video on social platforms. Think before you consider sharing an unlisted video.

Conclusion

Now, that you clearly know what does unlisted mean on YouTube, consider the option while uploading a video. It helps in retaining the privacy of your video.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Boosting Your Channels’ Viewer Loyalty: Essential Tactics Unveiled

6 Ways To Increase Audience Retention on YouTube

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Download Win Version Download Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Download Win Version Download Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Download Win Version Download Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Download Win Version Download Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

  • Title: "[New] Navigating the Shadows An Overview of YouTube's Unlisted Videos"
  • Author: Thomas
  • Created at : 2024-05-31 12:47:08
  • Updated at : 2024-06-01 12:47:08
  • Link: https://youtube-help.techidaily.com/new-navigating-the-shadows-an-overview-of-youtubes-unlisted-videos/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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"[New] Navigating the Shadows An Overview of YouTube's Unlisted Videos"