"[New] Pivoting with Purpose  Rotate and Rethink with YouTube's Latest Tools"

"[New] Pivoting with Purpose Rotate and Rethink with YouTube's Latest Tools"

Thomas Lv13

Pivoting with Purpose: Rotate and Rethink with YouTube’s Latest Tools

How to Rotate YouTube Videos by Any Angle

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube is compatible to all devices such as smartphones, tablets and computers. However, when the screen is too small, so does the video, which makes the watching experience full of inconvenience.

Sometimes, you may need to rotate the video left/right 90 degrees or 180 degrees. To rotate the YouTube video when you watching it, you can move your devices in order for you to get the perfect angle and make your watching fun and smooth.

Yet, did you know that you could possibly rotate YouTube videos either downloaded or before uploading, to the angle you are comfortable watching? Here is how.

Method 1: Using YouTube Video Editor to Rotate Videos [Not available after 2017]

Note: After updating in 2017 September, you cannot rotate a video on YouTube Enhancement. If you need to rotate a video, you should rotate the video before uploading it to YouTube.

YouTube has a built-in video editor where you can rotate YouTube video. Here are the ways on how you can successfully rotate a YouTube video online.

  • Log in to your YouTube account.
  • Click the dropdown located beside your profile’s thumbnail that can be found in your dashboard.
  • Once you have successfully clicked the dropdown menu, you can now search for the video that you want to rotate.
  • When you have already found the video, you can now click the Edit button that can easily be found under the thumbnail of the video.
  • In the Edit section, choose the Enhancements tab.
  • You can find in the lower right part of the video preview the arrows for rotate right and rotate left.

rotate youtube videos

  • [Not Recommended] There is a hacky way to show Rotate button on 2021. Right click on the Trim button and click inspect in the pop-up menu. A DevTools window will open with HTML codes of the Trim button highlighted as you can see it in the below image. Find enhance-rotate-buttons on the html codes, and delete the hiddden=”true”, then press the Enter button.

rotate youtube videos

rotate youtube videos

  • Then, after choosing, you have successfully rotated the video.

Check this video tutorial to know how to rotate/flip YouTube video with YouTube Video Editor

Cons of YouTube Video Editor

However, using YouTube Video Editor is not the best way to rotate or flip a YouTube video.

  • Obviously, one of its disadvantages is that the features are very basic. You can’t use more advanced functions for better edition.
  • In addition, since you are doing it online, you need to keep on refreshing the page whenever you are making some changes in your video, which eats a lot of time.
  • Another disadvantage of YouTube Video Editor is that you have to get access to internet, or you can’t edit the videos. But it’s headache when you forget to save your work or the internet crashes.

Method 2: Easier Ways to Rotate YouTube Videos by Any Angle

It is recommended to rotate the video before uploading to YouTube. But when you have downloaded a YouTube video, you can also change the rotation by making use of software made for video editing.

Som of the most popular video editors include Wondershare Filmora , Windows Movie Maker, Sony Vegas Movie Studio and Adobe Premiere. These softwares are perfect for editing your videos either you want to enhance it or change the rotation.

1. Wondershare Filmora: Best Video Editor for Beginners and Semi-Pros

Wondershare Filmora video editor is one of the best video editor for PC and perfect for YouTube beginners and semi-pros. You can use on both Windows and Mac you would want to rotate or edit videos to make it look interesting.

It not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc.

Download Win VersionDownload Mac Version

How to Rotate YouTube Videos with Filmora Video Editor?

  • Import the video.

Filmora aspect ratio

  • To rotate the video, double click it on the timeline.

add video to Filmora timeline

  • The editing panel will appear and you will be able to see the rotation options.
  • There are four buttons. You can rotate the videos in 90 degrees, 180 degrees and 270 degrees.

 rotate vdieo

  • Export the video that you have rotated.

Download Win VersionDownload Mac Version

2. Windows Movie Maker

For windows users who have Windows Movie Maker already installed on the computer, you can rotate the YouTube video with it with ease for Free. Besides rotating, you can edit the YouTube video with more features in Windows Movie Maker, such as combine several clips into one video, mirror and flip video, and reverse videos. For the detailed information, check our guide of How to Edit YouTube videos in Windows Movie Maker.

The steps of rotating a video in Windows Movie Maker is easy:

  • Import the video.
  • Click the video then select the rotate button that is found at the toolbar.

 rotate vdieo

  • Save the video after rotating on the right angle.

3. Sony Vegas Movie Studio

Sony Vegas Movie Studio is video editing software made for PC. Before it is knows as Sonic Foundry VideoFactory and Sony Screenblast Movie Studio.

  • Click the square box that can be found on the video, which is situated at its end.
  • The pan pop up will appear and you will be able to see the slider bar.
  • At the slider bar, you can see the options rotation, position and key frame inter.
  • Under the rotation section, you can enter the angle that you want to rotate the video then hit enter once you have entered the word angle.

4. Adobe Premiere: Best video editing software for professionals to rotate YouTube videos

Adobe Premier is video editing software that is time-line based and is included in the Adobe Creative Cloud.

  • Launch Adobe Premiere.
  • Start or open a project.
  • Import the video.
  • Drag the video to the timeline.
  • Then, access Effects Control Lab.
  • Find the option for rotation, which is located under the Motion option.
  • Rotate the video to your desired angle.

For the detailed information, check How to Rotate videos in Premiere?

Have You Known How to Rotate a YouTube Video?

Whether you are watching YouTube videos online or you have downloaded it, you can feasibly rotate the videos on the angle that you want and it will be successful if you know how to do it. If you feel it helpful, share with your friends.

Download Win VersionDownload Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube is compatible to all devices such as smartphones, tablets and computers. However, when the screen is too small, so does the video, which makes the watching experience full of inconvenience.

Sometimes, you may need to rotate the video left/right 90 degrees or 180 degrees. To rotate the YouTube video when you watching it, you can move your devices in order for you to get the perfect angle and make your watching fun and smooth.

Yet, did you know that you could possibly rotate YouTube videos either downloaded or before uploading, to the angle you are comfortable watching? Here is how.

Method 1: Using YouTube Video Editor to Rotate Videos [Not available after 2017]

Note: After updating in 2017 September, you cannot rotate a video on YouTube Enhancement. If you need to rotate a video, you should rotate the video before uploading it to YouTube.

YouTube has a built-in video editor where you can rotate YouTube video. Here are the ways on how you can successfully rotate a YouTube video online.

  • Log in to your YouTube account.
  • Click the dropdown located beside your profile’s thumbnail that can be found in your dashboard.
  • Once you have successfully clicked the dropdown menu, you can now search for the video that you want to rotate.
  • When you have already found the video, you can now click the Edit button that can easily be found under the thumbnail of the video.
  • In the Edit section, choose the Enhancements tab.
  • You can find in the lower right part of the video preview the arrows for rotate right and rotate left.

rotate youtube videos

  • [Not Recommended] There is a hacky way to show Rotate button on 2021. Right click on the Trim button and click inspect in the pop-up menu. A DevTools window will open with HTML codes of the Trim button highlighted as you can see it in the below image. Find enhance-rotate-buttons on the html codes, and delete the hiddden=”true”, then press the Enter button.

rotate youtube videos

rotate youtube videos

  • Then, after choosing, you have successfully rotated the video.

Check this video tutorial to know how to rotate/flip YouTube video with YouTube Video Editor

Cons of YouTube Video Editor

However, using YouTube Video Editor is not the best way to rotate or flip a YouTube video.

  • Obviously, one of its disadvantages is that the features are very basic. You can’t use more advanced functions for better edition.
  • In addition, since you are doing it online, you need to keep on refreshing the page whenever you are making some changes in your video, which eats a lot of time.
  • Another disadvantage of YouTube Video Editor is that you have to get access to internet, or you can’t edit the videos. But it’s headache when you forget to save your work or the internet crashes.

Method 2: Easier Ways to Rotate YouTube Videos by Any Angle

It is recommended to rotate the video before uploading to YouTube. But when you have downloaded a YouTube video, you can also change the rotation by making use of software made for video editing.

Som of the most popular video editors include Wondershare Filmora , Windows Movie Maker, Sony Vegas Movie Studio and Adobe Premiere. These softwares are perfect for editing your videos either you want to enhance it or change the rotation.

1. Wondershare Filmora: Best Video Editor for Beginners and Semi-Pros

Wondershare Filmora video editor is one of the best video editor for PC and perfect for YouTube beginners and semi-pros. You can use on both Windows and Mac you would want to rotate or edit videos to make it look interesting.

It not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc.

Download Win VersionDownload Mac Version

How to Rotate YouTube Videos with Filmora Video Editor?

  • Import the video.

Filmora aspect ratio

  • To rotate the video, double click it on the timeline.

add video to Filmora timeline

  • The editing panel will appear and you will be able to see the rotation options.
  • There are four buttons. You can rotate the videos in 90 degrees, 180 degrees and 270 degrees.

 rotate vdieo

  • Export the video that you have rotated.

Download Win VersionDownload Mac Version

2. Windows Movie Maker

For windows users who have Windows Movie Maker already installed on the computer, you can rotate the YouTube video with it with ease for Free. Besides rotating, you can edit the YouTube video with more features in Windows Movie Maker, such as combine several clips into one video, mirror and flip video, and reverse videos. For the detailed information, check our guide of How to Edit YouTube videos in Windows Movie Maker.

The steps of rotating a video in Windows Movie Maker is easy:

  • Import the video.
  • Click the video then select the rotate button that is found at the toolbar.

 rotate vdieo

  • Save the video after rotating on the right angle.

3. Sony Vegas Movie Studio

Sony Vegas Movie Studio is video editing software made for PC. Before it is knows as Sonic Foundry VideoFactory and Sony Screenblast Movie Studio.

  • Click the square box that can be found on the video, which is situated at its end.
  • The pan pop up will appear and you will be able to see the slider bar.
  • At the slider bar, you can see the options rotation, position and key frame inter.
  • Under the rotation section, you can enter the angle that you want to rotate the video then hit enter once you have entered the word angle.

4. Adobe Premiere: Best video editing software for professionals to rotate YouTube videos

Adobe Premier is video editing software that is time-line based and is included in the Adobe Creative Cloud.

  • Launch Adobe Premiere.
  • Start or open a project.
  • Import the video.
  • Drag the video to the timeline.
  • Then, access Effects Control Lab.
  • Find the option for rotation, which is located under the Motion option.
  • Rotate the video to your desired angle.

For the detailed information, check How to Rotate videos in Premiere?

Have You Known How to Rotate a YouTube Video?

Whether you are watching YouTube videos online or you have downloaded it, you can feasibly rotate the videos on the angle that you want and it will be successful if you know how to do it. If you feel it helpful, share with your friends.

Download Win VersionDownload Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube is compatible to all devices such as smartphones, tablets and computers. However, when the screen is too small, so does the video, which makes the watching experience full of inconvenience.

Sometimes, you may need to rotate the video left/right 90 degrees or 180 degrees. To rotate the YouTube video when you watching it, you can move your devices in order for you to get the perfect angle and make your watching fun and smooth.

Yet, did you know that you could possibly rotate YouTube videos either downloaded or before uploading, to the angle you are comfortable watching? Here is how.

Method 1: Using YouTube Video Editor to Rotate Videos [Not available after 2017]

Note: After updating in 2017 September, you cannot rotate a video on YouTube Enhancement. If you need to rotate a video, you should rotate the video before uploading it to YouTube.

YouTube has a built-in video editor where you can rotate YouTube video. Here are the ways on how you can successfully rotate a YouTube video online.

  • Log in to your YouTube account.
  • Click the dropdown located beside your profile’s thumbnail that can be found in your dashboard.
  • Once you have successfully clicked the dropdown menu, you can now search for the video that you want to rotate.
  • When you have already found the video, you can now click the Edit button that can easily be found under the thumbnail of the video.
  • In the Edit section, choose the Enhancements tab.
  • You can find in the lower right part of the video preview the arrows for rotate right and rotate left.

rotate youtube videos

  • [Not Recommended] There is a hacky way to show Rotate button on 2021. Right click on the Trim button and click inspect in the pop-up menu. A DevTools window will open with HTML codes of the Trim button highlighted as you can see it in the below image. Find enhance-rotate-buttons on the html codes, and delete the hiddden=”true”, then press the Enter button.

rotate youtube videos

rotate youtube videos

  • Then, after choosing, you have successfully rotated the video.

Check this video tutorial to know how to rotate/flip YouTube video with YouTube Video Editor

Cons of YouTube Video Editor

However, using YouTube Video Editor is not the best way to rotate or flip a YouTube video.

  • Obviously, one of its disadvantages is that the features are very basic. You can’t use more advanced functions for better edition.
  • In addition, since you are doing it online, you need to keep on refreshing the page whenever you are making some changes in your video, which eats a lot of time.
  • Another disadvantage of YouTube Video Editor is that you have to get access to internet, or you can’t edit the videos. But it’s headache when you forget to save your work or the internet crashes.

Method 2: Easier Ways to Rotate YouTube Videos by Any Angle

It is recommended to rotate the video before uploading to YouTube. But when you have downloaded a YouTube video, you can also change the rotation by making use of software made for video editing.

Som of the most popular video editors include Wondershare Filmora , Windows Movie Maker, Sony Vegas Movie Studio and Adobe Premiere. These softwares are perfect for editing your videos either you want to enhance it or change the rotation.

1. Wondershare Filmora: Best Video Editor for Beginners and Semi-Pros

Wondershare Filmora video editor is one of the best video editor for PC and perfect for YouTube beginners and semi-pros. You can use on both Windows and Mac you would want to rotate or edit videos to make it look interesting.

It not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc.

Download Win VersionDownload Mac Version

How to Rotate YouTube Videos with Filmora Video Editor?

  • Import the video.

Filmora aspect ratio

  • To rotate the video, double click it on the timeline.

add video to Filmora timeline

  • The editing panel will appear and you will be able to see the rotation options.
  • There are four buttons. You can rotate the videos in 90 degrees, 180 degrees and 270 degrees.

 rotate vdieo

  • Export the video that you have rotated.

Download Win VersionDownload Mac Version

2. Windows Movie Maker

For windows users who have Windows Movie Maker already installed on the computer, you can rotate the YouTube video with it with ease for Free. Besides rotating, you can edit the YouTube video with more features in Windows Movie Maker, such as combine several clips into one video, mirror and flip video, and reverse videos. For the detailed information, check our guide of How to Edit YouTube videos in Windows Movie Maker.

The steps of rotating a video in Windows Movie Maker is easy:

  • Import the video.
  • Click the video then select the rotate button that is found at the toolbar.

 rotate vdieo

  • Save the video after rotating on the right angle.

3. Sony Vegas Movie Studio

Sony Vegas Movie Studio is video editing software made for PC. Before it is knows as Sonic Foundry VideoFactory and Sony Screenblast Movie Studio.

  • Click the square box that can be found on the video, which is situated at its end.
  • The pan pop up will appear and you will be able to see the slider bar.
  • At the slider bar, you can see the options rotation, position and key frame inter.
  • Under the rotation section, you can enter the angle that you want to rotate the video then hit enter once you have entered the word angle.

4. Adobe Premiere: Best video editing software for professionals to rotate YouTube videos

Adobe Premier is video editing software that is time-line based and is included in the Adobe Creative Cloud.

  • Launch Adobe Premiere.
  • Start or open a project.
  • Import the video.
  • Drag the video to the timeline.
  • Then, access Effects Control Lab.
  • Find the option for rotation, which is located under the Motion option.
  • Rotate the video to your desired angle.

For the detailed information, check How to Rotate videos in Premiere?

Have You Known How to Rotate a YouTube Video?

Whether you are watching YouTube videos online or you have downloaded it, you can feasibly rotate the videos on the angle that you want and it will be successful if you know how to do it. If you feel it helpful, share with your friends.

Download Win VersionDownload Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube is compatible to all devices such as smartphones, tablets and computers. However, when the screen is too small, so does the video, which makes the watching experience full of inconvenience.

Sometimes, you may need to rotate the video left/right 90 degrees or 180 degrees. To rotate the YouTube video when you watching it, you can move your devices in order for you to get the perfect angle and make your watching fun and smooth.

Yet, did you know that you could possibly rotate YouTube videos either downloaded or before uploading, to the angle you are comfortable watching? Here is how.

Method 1: Using YouTube Video Editor to Rotate Videos [Not available after 2017]

Note: After updating in 2017 September, you cannot rotate a video on YouTube Enhancement. If you need to rotate a video, you should rotate the video before uploading it to YouTube.

YouTube has a built-in video editor where you can rotate YouTube video. Here are the ways on how you can successfully rotate a YouTube video online.

  • Log in to your YouTube account.
  • Click the dropdown located beside your profile’s thumbnail that can be found in your dashboard.
  • Once you have successfully clicked the dropdown menu, you can now search for the video that you want to rotate.
  • When you have already found the video, you can now click the Edit button that can easily be found under the thumbnail of the video.
  • In the Edit section, choose the Enhancements tab.
  • You can find in the lower right part of the video preview the arrows for rotate right and rotate left.

rotate youtube videos

  • [Not Recommended] There is a hacky way to show Rotate button on 2021. Right click on the Trim button and click inspect in the pop-up menu. A DevTools window will open with HTML codes of the Trim button highlighted as you can see it in the below image. Find enhance-rotate-buttons on the html codes, and delete the hiddden=”true”, then press the Enter button.

rotate youtube videos

rotate youtube videos

  • Then, after choosing, you have successfully rotated the video.

Check this video tutorial to know how to rotate/flip YouTube video with YouTube Video Editor

Cons of YouTube Video Editor

However, using YouTube Video Editor is not the best way to rotate or flip a YouTube video.

  • Obviously, one of its disadvantages is that the features are very basic. You can’t use more advanced functions for better edition.
  • In addition, since you are doing it online, you need to keep on refreshing the page whenever you are making some changes in your video, which eats a lot of time.
  • Another disadvantage of YouTube Video Editor is that you have to get access to internet, or you can’t edit the videos. But it’s headache when you forget to save your work or the internet crashes.

Method 2: Easier Ways to Rotate YouTube Videos by Any Angle

It is recommended to rotate the video before uploading to YouTube. But when you have downloaded a YouTube video, you can also change the rotation by making use of software made for video editing.

Som of the most popular video editors include Wondershare Filmora , Windows Movie Maker, Sony Vegas Movie Studio and Adobe Premiere. These softwares are perfect for editing your videos either you want to enhance it or change the rotation.

1. Wondershare Filmora: Best Video Editor for Beginners and Semi-Pros

Wondershare Filmora video editor is one of the best video editor for PC and perfect for YouTube beginners and semi-pros. You can use on both Windows and Mac you would want to rotate or edit videos to make it look interesting.

It not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc.

Download Win VersionDownload Mac Version

How to Rotate YouTube Videos with Filmora Video Editor?

  • Import the video.

Filmora aspect ratio

  • To rotate the video, double click it on the timeline.

add video to Filmora timeline

  • The editing panel will appear and you will be able to see the rotation options.
  • There are four buttons. You can rotate the videos in 90 degrees, 180 degrees and 270 degrees.

 rotate vdieo

  • Export the video that you have rotated.

Download Win VersionDownload Mac Version

2. Windows Movie Maker

For windows users who have Windows Movie Maker already installed on the computer, you can rotate the YouTube video with it with ease for Free. Besides rotating, you can edit the YouTube video with more features in Windows Movie Maker, such as combine several clips into one video, mirror and flip video, and reverse videos. For the detailed information, check our guide of How to Edit YouTube videos in Windows Movie Maker.

The steps of rotating a video in Windows Movie Maker is easy:

  • Import the video.
  • Click the video then select the rotate button that is found at the toolbar.

 rotate vdieo

  • Save the video after rotating on the right angle.

3. Sony Vegas Movie Studio

Sony Vegas Movie Studio is video editing software made for PC. Before it is knows as Sonic Foundry VideoFactory and Sony Screenblast Movie Studio.

  • Click the square box that can be found on the video, which is situated at its end.
  • The pan pop up will appear and you will be able to see the slider bar.
  • At the slider bar, you can see the options rotation, position and key frame inter.
  • Under the rotation section, you can enter the angle that you want to rotate the video then hit enter once you have entered the word angle.

4. Adobe Premiere: Best video editing software for professionals to rotate YouTube videos

Adobe Premier is video editing software that is time-line based and is included in the Adobe Creative Cloud.

  • Launch Adobe Premiere.
  • Start or open a project.
  • Import the video.
  • Drag the video to the timeline.
  • Then, access Effects Control Lab.
  • Find the option for rotation, which is located under the Motion option.
  • Rotate the video to your desired angle.

For the detailed information, check How to Rotate videos in Premiere?

Have You Known How to Rotate a YouTube Video?

Whether you are watching YouTube videos online or you have downloaded it, you can feasibly rotate the videos on the angle that you want and it will be successful if you know how to do it. If you feel it helpful, share with your friends.

Download Win VersionDownload Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Creating Cash Flow on YouTube: An Ad-Free Blueprint for Income

How to Make Money on YouTube Without Ads

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber Jake Paul

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber Sunny Lenarduzzi

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

meditation

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

link in the description box

The YouTube Card:

youtube card tutorial

youtube card details

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

call to action button

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

affiliate links

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

perform the likes

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

famebit brand

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

  1. Find brands and campaigns that match your audience.
  2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
  3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
  4. Build our content.
  5. Receive approval from the brand.
  6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

  1. Directing your viewers to your website where they can pay for a product or service that you offer.
  2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
  3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
  4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber Jake Paul

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber Sunny Lenarduzzi

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

meditation

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

link in the description box

The YouTube Card:

youtube card tutorial

youtube card details

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

call to action button

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

affiliate links

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

perform the likes

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

famebit brand

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

  1. Find brands and campaigns that match your audience.
  2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
  3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
  4. Build our content.
  5. Receive approval from the brand.
  6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

  1. Directing your viewers to your website where they can pay for a product or service that you offer.
  2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
  3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
  4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber Jake Paul

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber Sunny Lenarduzzi

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

meditation

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

link in the description box

The YouTube Card:

youtube card tutorial

youtube card details

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

call to action button

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

affiliate links

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

perform the likes

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

famebit brand

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

  1. Find brands and campaigns that match your audience.
  2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
  3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
  4. Build our content.
  5. Receive approval from the brand.
  6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

  1. Directing your viewers to your website where they can pay for a product or service that you offer.
  2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
  3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
  4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber Jake Paul

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber Sunny Lenarduzzi

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

meditation

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

link in the description box

The YouTube Card:

youtube card tutorial

youtube card details

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

call to action button

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

affiliate links

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

perform the likes

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

famebit brand

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

  1. Find brands and campaigns that match your audience.
  2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
  3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
  4. Build our content.
  5. Receive approval from the brand.
  6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

  1. Directing your viewers to your website where they can pay for a product or service that you offer.
  2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
  3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
  4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

  • Title: "[New] Pivoting with Purpose Rotate and Rethink with YouTube's Latest Tools"
  • Author: Thomas
  • Created at : 2024-05-31 12:44:46
  • Updated at : 2024-06-01 12:44:46
  • Link: https://youtube-help.techidaily.com/new-pivoting-with-purpose-rotate-and-rethink-with-youtubes-latest-tools/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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"[New] Pivoting with Purpose Rotate and Rethink with YouTube's Latest Tools"