Revamp Your Channel’s Image, Amplify Your Subscription Count

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Guerrilla Mic Guide: Top Chip Selection on a Shoestring

Cheap Microphones for Youtubers on a Budget

Richard Bennett

Dec 30, 2022• Proven solutions

0

An expensive microphone doesn’t mean it is the best option — at least, not for YouTubers. Without professional experience or additional equipment, having a $1000 studio microphone could be wasted money.

If you are on a budget or new to YouTube, and what you want is to improve the audio quality of your video gradually, you should look into the cheaper options first.

In this article, I will highlight microphones in 3 price ranges.

Under $20

Under $50

Under $100

We will have a look at each of these microphones, their pros, and cons, and then you can decide which one will be best for your channel and your budget.

As for keeping with your financial needs, we aren’t going to be looking at any XLR microphones, as they will require an audio interface, thus increasing your price range. The microphones in this list will be plug-and-plays, and you will only need the basic audio recording skills to get started.

Disclaimer: Prices are subjected to change.

YouTube Microphones for Under $20

BOYA BY-M1 - $16.99

TheBOYA BY-M1 is a lavalier microphone (a hand-free mic that clips onto your clothing) that connects to smartphones, DSLR, computers, and other audio recorders.

Pro: As an omnidirectional condenser microphone, it will be able to pick up audio from 360 degrees, and with 20 feet (6 meters) of cable, you can have a significant range movement even if you are connected to the camera.

The BOYA BY-M1 is a terrific choice for YouTubers on a budget that is frequently making videos on the go. It’s easy to carry around, and the ability to simply connect to a smartphone means you can set up and shoot your video on the fly.

Con: This mic, although it has a great range, can also pick up subtle movements you make as it is clipped onto you. Not great if there is a lot of action in your videos.

TONOR PC Microphone Computer Condenser - $15.99

The TONOR is an easy-to-setup condenser microphone that you can connect to your computer via USB and start recording in seconds.

Pro: The value of this microphone is in its ease of use. With a flexible, foldable stand, you can adjust the TONOR PC microphone the way it suits your setup. The legs of the stand are retractable, which makes it easy for you to store. If you are a gamer or creating videos primarily from your desk, this is a perfectly suitable microphone for you to start your YouTube journey with.

Con: The audio quality of this mic can help you get the job done, but it won’t blow you away. The cable is attached to the microphone and is 6.5 feet (2 meters) long, which isn’t a wide range. It’s pretty much restricted to the desk with your computer. This microphone has limitations, and high-achieving YouTubers will certainly grow out of it.

YouTube Microphones for Under $50

Purple Panda Lavalier Microphone - $23.99

The Purple Panda lavalier microphone comes with multiple adapters and is compatible with nearly all devices, including smartphone, DSLR, computers, and even GoPro cameras. The only device where you will need anadditional adapter is if you have an iPhone 7.

Pro: This microphone is a versatile option for YouTubers who create a variety of content. It doesn’t require any battery and is powered by whatever device it is plugged into, which is great for YouTubers with already so many devices to keep charged.

Con: Much like the BOYA BY-M1, the Purple Panda, as it is clipped onto your lapel or shirt collar, will capture the sound of your clothes brushing against it if too much movement occurs.

Samson Go Mic Portable USB Condenser Microphone - $37.73

The Samson Go microphone is the kind of mic that can fit in your pocket and be taken with you anywhere.

Pro: This microphone has both a cardioid and an omnidirectional mode. This means that you can choose to have your microphone focused more on the subject speaking by switching to cardio or switch to Omni-directional to capture audio from the entire surrounding.

It is designed to be able to clip onto a flat surface such as your computer screen. This allows you to place the microphone on different levels to record.

Con: Because of its unique design and the portability of the device, it will suffer wear-and-tear faster. Attention to storage is necessary to increase the lifespan of the device.

XIAOKOA Mini Condenser Microphone with Stand - $24.99

TheXIAOKOA portable mini condenser microphone is compatible with smartphones, computers, and any devices using 3.5mm recording jacks.

Pro: With a cardioid pickup, this condenser microphone will do a fine job picking up vocals. If you are a YouTuber who does a lot of singing videos, this is definitely an affordable microphone to check out.

Con: This microphone, perhaps primarily designed for karaoke, has an echo feature that, although might create new dimensions to your vocals, may not be desired for your YouTube video. This feature can be problematic, as it could spoil your recording.

TAKSTAR SGC-598 - $26.93

The TAKSTAR SGC is a condenser microphone, and it can be fixed onto your camera, which simplifies your YouTube setup. This camera can plug directly into your camera, reducing the audio tracks you need to manage when editing.

Pro: The camera-mounted microphone has a shock-resistant design that reduces noise when the camera is moved. The cardioid microphone will be able to pick up audio in the direction it is pointed in, reducing noise capturing from behind the camera. This is a good microphone for vlogging or interviews.

Con: The TAKSTAR SGC requires one AA battery, so you’ll have to remember to carry a backup every time you film.

Limited to a vocal subject standing 4-5 feet away, any more and the microphone will be hard-pressed to pick up the audio without capturing a lot of surround audio.

The design requires it to be mounted to the camera. If you want to separate it from the camera and still have it recorded, a bit of creativity is required to keep it standing.

YouTube Microphones for Under $100

Behringer C-1U - $59.99

The Behringer C-1U is a condenser microphone with a cardioid pickup pattern that connects to your computer via USB.

Pro: This microphone has a solid metal build and has a good weight. It is quick and easy to set up and is a good microphone for anyone wanting a simple solution for better audio on YouTube.

Con: A pop filter is recommended for this microphone as it picks up a lot of popping sounds when the subject speaks.

Blue Microphones Snowball iCE - $64.94

The Blue Microphones Snowball iCE is a cardioid condenser microphone that connects to your computer via USB.

Pro: The Snowball iCE is a plug-and-play microphone that is super easy to use and doesn’t require any additional battery. Simply connect it to the computer, and you are ready to record your voice. It captures clear and crisp audio for a single voice or single-person recording.

Con: The range of this microphone is not that great; you’ll have to be close and be speaking directly into the microphone to get the best audio. It is not ideal for recording moving subjects or those who are further than 2-3 feet away.

Marantz Professional MPM-1000U - $57.06

The Marantz Professional MPM-1000U is a condenser microphone that records in a cardioid polar pattern that connects to your computer via USB.

Pro: This budget microphone has excellent all-metal construction. It has a plug-and-play setup and doesn’t require any drivers or installations. It records great instrumentals and would recommend it to those who are recording music for YouTube.

Con: May pick up extraneous noises if you are recording vocals while there are movements in your surrounding, but otherwise, this is an excellent microphone in its price range.

Final Thoughts

When looking for microphones under $100, the difference in audio quality is not going to be drastic. What you need to consider is how you are going to be using this piece of equipment.

If your YouTube videos consist of you in a quiet studio environment, I would recommend the Marantz Professional MPM-1000U .

However, if you will be recording on the go and require your hands to be free in the scene, I recommend getting a lavalier microphone such as the Purple Panda .

But, if you are going to be recording other people, in addition to yourself, I’d say go with the TAKSTAR SGC as it will give you more audio control in busy environments.

What are you looking for in a budget microphone? Let us know in the comments below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 30, 2022• Proven solutions

0

An expensive microphone doesn’t mean it is the best option — at least, not for YouTubers. Without professional experience or additional equipment, having a $1000 studio microphone could be wasted money.

If you are on a budget or new to YouTube, and what you want is to improve the audio quality of your video gradually, you should look into the cheaper options first.

In this article, I will highlight microphones in 3 price ranges.

Under $20

Under $50

Under $100

We will have a look at each of these microphones, their pros, and cons, and then you can decide which one will be best for your channel and your budget.

As for keeping with your financial needs, we aren’t going to be looking at any XLR microphones, as they will require an audio interface, thus increasing your price range. The microphones in this list will be plug-and-plays, and you will only need the basic audio recording skills to get started.

Disclaimer: Prices are subjected to change.

YouTube Microphones for Under $20

BOYA BY-M1 - $16.99

TheBOYA BY-M1 is a lavalier microphone (a hand-free mic that clips onto your clothing) that connects to smartphones, DSLR, computers, and other audio recorders.

Pro: As an omnidirectional condenser microphone, it will be able to pick up audio from 360 degrees, and with 20 feet (6 meters) of cable, you can have a significant range movement even if you are connected to the camera.

The BOYA BY-M1 is a terrific choice for YouTubers on a budget that is frequently making videos on the go. It’s easy to carry around, and the ability to simply connect to a smartphone means you can set up and shoot your video on the fly.

Con: This mic, although it has a great range, can also pick up subtle movements you make as it is clipped onto you. Not great if there is a lot of action in your videos.

TONOR PC Microphone Computer Condenser - $15.99

The TONOR is an easy-to-setup condenser microphone that you can connect to your computer via USB and start recording in seconds.

Pro: The value of this microphone is in its ease of use. With a flexible, foldable stand, you can adjust the TONOR PC microphone the way it suits your setup. The legs of the stand are retractable, which makes it easy for you to store. If you are a gamer or creating videos primarily from your desk, this is a perfectly suitable microphone for you to start your YouTube journey with.

Con: The audio quality of this mic can help you get the job done, but it won’t blow you away. The cable is attached to the microphone and is 6.5 feet (2 meters) long, which isn’t a wide range. It’s pretty much restricted to the desk with your computer. This microphone has limitations, and high-achieving YouTubers will certainly grow out of it.

YouTube Microphones for Under $50

Purple Panda Lavalier Microphone - $23.99

The Purple Panda lavalier microphone comes with multiple adapters and is compatible with nearly all devices, including smartphone, DSLR, computers, and even GoPro cameras. The only device where you will need anadditional adapter is if you have an iPhone 7.

Pro: This microphone is a versatile option for YouTubers who create a variety of content. It doesn’t require any battery and is powered by whatever device it is plugged into, which is great for YouTubers with already so many devices to keep charged.

Con: Much like the BOYA BY-M1, the Purple Panda, as it is clipped onto your lapel or shirt collar, will capture the sound of your clothes brushing against it if too much movement occurs.

Samson Go Mic Portable USB Condenser Microphone - $37.73

The Samson Go microphone is the kind of mic that can fit in your pocket and be taken with you anywhere.

Pro: This microphone has both a cardioid and an omnidirectional mode. This means that you can choose to have your microphone focused more on the subject speaking by switching to cardio or switch to Omni-directional to capture audio from the entire surrounding.

It is designed to be able to clip onto a flat surface such as your computer screen. This allows you to place the microphone on different levels to record.

Con: Because of its unique design and the portability of the device, it will suffer wear-and-tear faster. Attention to storage is necessary to increase the lifespan of the device.

XIAOKOA Mini Condenser Microphone with Stand - $24.99

TheXIAOKOA portable mini condenser microphone is compatible with smartphones, computers, and any devices using 3.5mm recording jacks.

Pro: With a cardioid pickup, this condenser microphone will do a fine job picking up vocals. If you are a YouTuber who does a lot of singing videos, this is definitely an affordable microphone to check out.

Con: This microphone, perhaps primarily designed for karaoke, has an echo feature that, although might create new dimensions to your vocals, may not be desired for your YouTube video. This feature can be problematic, as it could spoil your recording.

TAKSTAR SGC-598 - $26.93

The TAKSTAR SGC is a condenser microphone, and it can be fixed onto your camera, which simplifies your YouTube setup. This camera can plug directly into your camera, reducing the audio tracks you need to manage when editing.

Pro: The camera-mounted microphone has a shock-resistant design that reduces noise when the camera is moved. The cardioid microphone will be able to pick up audio in the direction it is pointed in, reducing noise capturing from behind the camera. This is a good microphone for vlogging or interviews.

Con: The TAKSTAR SGC requires one AA battery, so you’ll have to remember to carry a backup every time you film.

Limited to a vocal subject standing 4-5 feet away, any more and the microphone will be hard-pressed to pick up the audio without capturing a lot of surround audio.

The design requires it to be mounted to the camera. If you want to separate it from the camera and still have it recorded, a bit of creativity is required to keep it standing.

YouTube Microphones for Under $100

Behringer C-1U - $59.99

The Behringer C-1U is a condenser microphone with a cardioid pickup pattern that connects to your computer via USB.

Pro: This microphone has a solid metal build and has a good weight. It is quick and easy to set up and is a good microphone for anyone wanting a simple solution for better audio on YouTube.

Con: A pop filter is recommended for this microphone as it picks up a lot of popping sounds when the subject speaks.

Blue Microphones Snowball iCE - $64.94

The Blue Microphones Snowball iCE is a cardioid condenser microphone that connects to your computer via USB.

Pro: The Snowball iCE is a plug-and-play microphone that is super easy to use and doesn’t require any additional battery. Simply connect it to the computer, and you are ready to record your voice. It captures clear and crisp audio for a single voice or single-person recording.

Con: The range of this microphone is not that great; you’ll have to be close and be speaking directly into the microphone to get the best audio. It is not ideal for recording moving subjects or those who are further than 2-3 feet away.

Marantz Professional MPM-1000U - $57.06

The Marantz Professional MPM-1000U is a condenser microphone that records in a cardioid polar pattern that connects to your computer via USB.

Pro: This budget microphone has excellent all-metal construction. It has a plug-and-play setup and doesn’t require any drivers or installations. It records great instrumentals and would recommend it to those who are recording music for YouTube.

Con: May pick up extraneous noises if you are recording vocals while there are movements in your surrounding, but otherwise, this is an excellent microphone in its price range.

Final Thoughts

When looking for microphones under $100, the difference in audio quality is not going to be drastic. What you need to consider is how you are going to be using this piece of equipment.

If your YouTube videos consist of you in a quiet studio environment, I would recommend the Marantz Professional MPM-1000U .

However, if you will be recording on the go and require your hands to be free in the scene, I recommend getting a lavalier microphone such as the Purple Panda .

But, if you are going to be recording other people, in addition to yourself, I’d say go with the TAKSTAR SGC as it will give you more audio control in busy environments.

What are you looking for in a budget microphone? Let us know in the comments below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 30, 2022• Proven solutions

0

An expensive microphone doesn’t mean it is the best option — at least, not for YouTubers. Without professional experience or additional equipment, having a $1000 studio microphone could be wasted money.

If you are on a budget or new to YouTube, and what you want is to improve the audio quality of your video gradually, you should look into the cheaper options first.

In this article, I will highlight microphones in 3 price ranges.

Under $20

Under $50

Under $100

We will have a look at each of these microphones, their pros, and cons, and then you can decide which one will be best for your channel and your budget.

As for keeping with your financial needs, we aren’t going to be looking at any XLR microphones, as they will require an audio interface, thus increasing your price range. The microphones in this list will be plug-and-plays, and you will only need the basic audio recording skills to get started.

Disclaimer: Prices are subjected to change.

YouTube Microphones for Under $20

BOYA BY-M1 - $16.99

TheBOYA BY-M1 is a lavalier microphone (a hand-free mic that clips onto your clothing) that connects to smartphones, DSLR, computers, and other audio recorders.

Pro: As an omnidirectional condenser microphone, it will be able to pick up audio from 360 degrees, and with 20 feet (6 meters) of cable, you can have a significant range movement even if you are connected to the camera.

The BOYA BY-M1 is a terrific choice for YouTubers on a budget that is frequently making videos on the go. It’s easy to carry around, and the ability to simply connect to a smartphone means you can set up and shoot your video on the fly.

Con: This mic, although it has a great range, can also pick up subtle movements you make as it is clipped onto you. Not great if there is a lot of action in your videos.

TONOR PC Microphone Computer Condenser - $15.99

The TONOR is an easy-to-setup condenser microphone that you can connect to your computer via USB and start recording in seconds.

Pro: The value of this microphone is in its ease of use. With a flexible, foldable stand, you can adjust the TONOR PC microphone the way it suits your setup. The legs of the stand are retractable, which makes it easy for you to store. If you are a gamer or creating videos primarily from your desk, this is a perfectly suitable microphone for you to start your YouTube journey with.

Con: The audio quality of this mic can help you get the job done, but it won’t blow you away. The cable is attached to the microphone and is 6.5 feet (2 meters) long, which isn’t a wide range. It’s pretty much restricted to the desk with your computer. This microphone has limitations, and high-achieving YouTubers will certainly grow out of it.

YouTube Microphones for Under $50

Purple Panda Lavalier Microphone - $23.99

The Purple Panda lavalier microphone comes with multiple adapters and is compatible with nearly all devices, including smartphone, DSLR, computers, and even GoPro cameras. The only device where you will need anadditional adapter is if you have an iPhone 7.

Pro: This microphone is a versatile option for YouTubers who create a variety of content. It doesn’t require any battery and is powered by whatever device it is plugged into, which is great for YouTubers with already so many devices to keep charged.

Con: Much like the BOYA BY-M1, the Purple Panda, as it is clipped onto your lapel or shirt collar, will capture the sound of your clothes brushing against it if too much movement occurs.

Samson Go Mic Portable USB Condenser Microphone - $37.73

The Samson Go microphone is the kind of mic that can fit in your pocket and be taken with you anywhere.

Pro: This microphone has both a cardioid and an omnidirectional mode. This means that you can choose to have your microphone focused more on the subject speaking by switching to cardio or switch to Omni-directional to capture audio from the entire surrounding.

It is designed to be able to clip onto a flat surface such as your computer screen. This allows you to place the microphone on different levels to record.

Con: Because of its unique design and the portability of the device, it will suffer wear-and-tear faster. Attention to storage is necessary to increase the lifespan of the device.

XIAOKOA Mini Condenser Microphone with Stand - $24.99

TheXIAOKOA portable mini condenser microphone is compatible with smartphones, computers, and any devices using 3.5mm recording jacks.

Pro: With a cardioid pickup, this condenser microphone will do a fine job picking up vocals. If you are a YouTuber who does a lot of singing videos, this is definitely an affordable microphone to check out.

Con: This microphone, perhaps primarily designed for karaoke, has an echo feature that, although might create new dimensions to your vocals, may not be desired for your YouTube video. This feature can be problematic, as it could spoil your recording.

TAKSTAR SGC-598 - $26.93

The TAKSTAR SGC is a condenser microphone, and it can be fixed onto your camera, which simplifies your YouTube setup. This camera can plug directly into your camera, reducing the audio tracks you need to manage when editing.

Pro: The camera-mounted microphone has a shock-resistant design that reduces noise when the camera is moved. The cardioid microphone will be able to pick up audio in the direction it is pointed in, reducing noise capturing from behind the camera. This is a good microphone for vlogging or interviews.

Con: The TAKSTAR SGC requires one AA battery, so you’ll have to remember to carry a backup every time you film.

Limited to a vocal subject standing 4-5 feet away, any more and the microphone will be hard-pressed to pick up the audio without capturing a lot of surround audio.

The design requires it to be mounted to the camera. If you want to separate it from the camera and still have it recorded, a bit of creativity is required to keep it standing.

YouTube Microphones for Under $100

Behringer C-1U - $59.99

The Behringer C-1U is a condenser microphone with a cardioid pickup pattern that connects to your computer via USB.

Pro: This microphone has a solid metal build and has a good weight. It is quick and easy to set up and is a good microphone for anyone wanting a simple solution for better audio on YouTube.

Con: A pop filter is recommended for this microphone as it picks up a lot of popping sounds when the subject speaks.

Blue Microphones Snowball iCE - $64.94

The Blue Microphones Snowball iCE is a cardioid condenser microphone that connects to your computer via USB.

Pro: The Snowball iCE is a plug-and-play microphone that is super easy to use and doesn’t require any additional battery. Simply connect it to the computer, and you are ready to record your voice. It captures clear and crisp audio for a single voice or single-person recording.

Con: The range of this microphone is not that great; you’ll have to be close and be speaking directly into the microphone to get the best audio. It is not ideal for recording moving subjects or those who are further than 2-3 feet away.

Marantz Professional MPM-1000U - $57.06

The Marantz Professional MPM-1000U is a condenser microphone that records in a cardioid polar pattern that connects to your computer via USB.

Pro: This budget microphone has excellent all-metal construction. It has a plug-and-play setup and doesn’t require any drivers or installations. It records great instrumentals and would recommend it to those who are recording music for YouTube.

Con: May pick up extraneous noises if you are recording vocals while there are movements in your surrounding, but otherwise, this is an excellent microphone in its price range.

Final Thoughts

When looking for microphones under $100, the difference in audio quality is not going to be drastic. What you need to consider is how you are going to be using this piece of equipment.

If your YouTube videos consist of you in a quiet studio environment, I would recommend the Marantz Professional MPM-1000U .

However, if you will be recording on the go and require your hands to be free in the scene, I recommend getting a lavalier microphone such as the Purple Panda .

But, if you are going to be recording other people, in addition to yourself, I’d say go with the TAKSTAR SGC as it will give you more audio control in busy environments.

What are you looking for in a budget microphone? Let us know in the comments below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 30, 2022• Proven solutions

0

An expensive microphone doesn’t mean it is the best option — at least, not for YouTubers. Without professional experience or additional equipment, having a $1000 studio microphone could be wasted money.

If you are on a budget or new to YouTube, and what you want is to improve the audio quality of your video gradually, you should look into the cheaper options first.

In this article, I will highlight microphones in 3 price ranges.

Under $20

Under $50

Under $100

We will have a look at each of these microphones, their pros, and cons, and then you can decide which one will be best for your channel and your budget.

As for keeping with your financial needs, we aren’t going to be looking at any XLR microphones, as they will require an audio interface, thus increasing your price range. The microphones in this list will be plug-and-plays, and you will only need the basic audio recording skills to get started.

Disclaimer: Prices are subjected to change.

YouTube Microphones for Under $20

BOYA BY-M1 - $16.99

TheBOYA BY-M1 is a lavalier microphone (a hand-free mic that clips onto your clothing) that connects to smartphones, DSLR, computers, and other audio recorders.

Pro: As an omnidirectional condenser microphone, it will be able to pick up audio from 360 degrees, and with 20 feet (6 meters) of cable, you can have a significant range movement even if you are connected to the camera.

The BOYA BY-M1 is a terrific choice for YouTubers on a budget that is frequently making videos on the go. It’s easy to carry around, and the ability to simply connect to a smartphone means you can set up and shoot your video on the fly.

Con: This mic, although it has a great range, can also pick up subtle movements you make as it is clipped onto you. Not great if there is a lot of action in your videos.

TONOR PC Microphone Computer Condenser - $15.99

The TONOR is an easy-to-setup condenser microphone that you can connect to your computer via USB and start recording in seconds.

Pro: The value of this microphone is in its ease of use. With a flexible, foldable stand, you can adjust the TONOR PC microphone the way it suits your setup. The legs of the stand are retractable, which makes it easy for you to store. If you are a gamer or creating videos primarily from your desk, this is a perfectly suitable microphone for you to start your YouTube journey with.

Con: The audio quality of this mic can help you get the job done, but it won’t blow you away. The cable is attached to the microphone and is 6.5 feet (2 meters) long, which isn’t a wide range. It’s pretty much restricted to the desk with your computer. This microphone has limitations, and high-achieving YouTubers will certainly grow out of it.

YouTube Microphones for Under $50

Purple Panda Lavalier Microphone - $23.99

The Purple Panda lavalier microphone comes with multiple adapters and is compatible with nearly all devices, including smartphone, DSLR, computers, and even GoPro cameras. The only device where you will need anadditional adapter is if you have an iPhone 7.

Pro: This microphone is a versatile option for YouTubers who create a variety of content. It doesn’t require any battery and is powered by whatever device it is plugged into, which is great for YouTubers with already so many devices to keep charged.

Con: Much like the BOYA BY-M1, the Purple Panda, as it is clipped onto your lapel or shirt collar, will capture the sound of your clothes brushing against it if too much movement occurs.

Samson Go Mic Portable USB Condenser Microphone - $37.73

The Samson Go microphone is the kind of mic that can fit in your pocket and be taken with you anywhere.

Pro: This microphone has both a cardioid and an omnidirectional mode. This means that you can choose to have your microphone focused more on the subject speaking by switching to cardio or switch to Omni-directional to capture audio from the entire surrounding.

It is designed to be able to clip onto a flat surface such as your computer screen. This allows you to place the microphone on different levels to record.

Con: Because of its unique design and the portability of the device, it will suffer wear-and-tear faster. Attention to storage is necessary to increase the lifespan of the device.

XIAOKOA Mini Condenser Microphone with Stand - $24.99

TheXIAOKOA portable mini condenser microphone is compatible with smartphones, computers, and any devices using 3.5mm recording jacks.

Pro: With a cardioid pickup, this condenser microphone will do a fine job picking up vocals. If you are a YouTuber who does a lot of singing videos, this is definitely an affordable microphone to check out.

Con: This microphone, perhaps primarily designed for karaoke, has an echo feature that, although might create new dimensions to your vocals, may not be desired for your YouTube video. This feature can be problematic, as it could spoil your recording.

TAKSTAR SGC-598 - $26.93

The TAKSTAR SGC is a condenser microphone, and it can be fixed onto your camera, which simplifies your YouTube setup. This camera can plug directly into your camera, reducing the audio tracks you need to manage when editing.

Pro: The camera-mounted microphone has a shock-resistant design that reduces noise when the camera is moved. The cardioid microphone will be able to pick up audio in the direction it is pointed in, reducing noise capturing from behind the camera. This is a good microphone for vlogging or interviews.

Con: The TAKSTAR SGC requires one AA battery, so you’ll have to remember to carry a backup every time you film.

Limited to a vocal subject standing 4-5 feet away, any more and the microphone will be hard-pressed to pick up the audio without capturing a lot of surround audio.

The design requires it to be mounted to the camera. If you want to separate it from the camera and still have it recorded, a bit of creativity is required to keep it standing.

YouTube Microphones for Under $100

Behringer C-1U - $59.99

The Behringer C-1U is a condenser microphone with a cardioid pickup pattern that connects to your computer via USB.

Pro: This microphone has a solid metal build and has a good weight. It is quick and easy to set up and is a good microphone for anyone wanting a simple solution for better audio on YouTube.

Con: A pop filter is recommended for this microphone as it picks up a lot of popping sounds when the subject speaks.

Blue Microphones Snowball iCE - $64.94

The Blue Microphones Snowball iCE is a cardioid condenser microphone that connects to your computer via USB.

Pro: The Snowball iCE is a plug-and-play microphone that is super easy to use and doesn’t require any additional battery. Simply connect it to the computer, and you are ready to record your voice. It captures clear and crisp audio for a single voice or single-person recording.

Con: The range of this microphone is not that great; you’ll have to be close and be speaking directly into the microphone to get the best audio. It is not ideal for recording moving subjects or those who are further than 2-3 feet away.

Marantz Professional MPM-1000U - $57.06

The Marantz Professional MPM-1000U is a condenser microphone that records in a cardioid polar pattern that connects to your computer via USB.

Pro: This budget microphone has excellent all-metal construction. It has a plug-and-play setup and doesn’t require any drivers or installations. It records great instrumentals and would recommend it to those who are recording music for YouTube.

Con: May pick up extraneous noises if you are recording vocals while there are movements in your surrounding, but otherwise, this is an excellent microphone in its price range.

Final Thoughts

When looking for microphones under $100, the difference in audio quality is not going to be drastic. What you need to consider is how you are going to be using this piece of equipment.

If your YouTube videos consist of you in a quiet studio environment, I would recommend the Marantz Professional MPM-1000U .

However, if you will be recording on the go and require your hands to be free in the scene, I recommend getting a lavalier microphone such as the Purple Panda .

But, if you are going to be recording other people, in addition to yourself, I’d say go with the TAKSTAR SGC as it will give you more audio control in busy environments.

What are you looking for in a budget microphone? Let us know in the comments below.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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