Shoot and Score: Top Techniques for Great YouTube Cinematography

10 Tips For Shooting Profesional YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

We have mentioned before about the equipment you should have to start your YouTube video shooting , however, being methodical in your approach to the video making process and knowing exactly what and where you are going to stage and record will increase the quality of the content. Focus on the technical aspects of your YouTube video before you actually start shooting and strive to be well prepared for all the challenges a day on the set may bring.

These and other useful tips may help you make better videos for your YouTube channel, so let’s explore different ways of improving your video making skills.

10 Tips for Shooting Better YouTube Videos

All videographers agree that you shouldn’t come to the set unprepared. Everything has to be in its place, no matter how insignificant it may seem, because a tiny detail can completely ruin the shot or even an entire day of work. These tips are going to help you avoid common mistakes, inexperienced video producers often make.

1. Write the Script

Everything starts with a script, at least in the cinematography world. You don’t have to write long, detailed descriptions of all scenes, just make a short note of every scene, what is being said in the shot, on-screen actions, camera positions, and so on. By doing this, you’ll save yourself a lot of valuable time, you can then dedicate to other burning issues on the set. Besides, knowing what you are going to say throughout the video so you don’t have to improvise all the time is going to help you feel more relaxed in front of a camera.

2. Build the Set (Lighting included)

Don’t leave anything to chance. You should control everything that is going to be in the shot, so avoid working at locations you can’t at least partially control. Shooting in studio-like conditions will enable you to carefully select the scenography and to design light so it matches the scene perfectly. The actors must always be clearly visible to the audience, which is why you need to pay attention to where they are located in the shot and how much light you have in that part of the shot.

3. Keep Your Batteries Charged

There is nothing more frustrating than arriving at the set anxious to start shooting just to find out that the batteries are empty. Charge the batteries at the end of each day on the set, because the chances are that you are going to need them early in the morning. Always have several spare batteries with you, so even if one battery is empty you have the replacement ready. You can also prolong the battery life by switching the camera off when you are not recording.

4. Do a Microphone Check

Capturing audio with an external microphone drastically increases the quality of the sound in your videos. That’s why making absolutely sure that all cables are connected and that the microphone is perfectly placed is paramount if you want to get the sound right. The host or the hosts of the video must be at the right distance from the microphone, usually, the length of their fist with the thumb and pinky finger extended, but this can vary a few inches to either side.

Check out the best microphone for YouTuber in 2018

5. Pay Attention to The Shot Composition

The rule of thirds is a common composition principle used by videographers to create balanced and unified images. The rule suggests that the subjects in a shot should be placed at the intersections of the lines that divide the screen. Most digital cameras have a grid that makes using the rule of thirds quite simple because you can easily see when the subjects in the shot are not positioned correctly.

This is just one of many shot composition techniques you have at your disposal, and as you gain more experience you’ll learn how to combine them and get aesthetically pleasing results.

6. Always Record Videos in Landscape Mode

Posting vertically oriented videos to your YouTube channel will make you look unprofessional because portrait mode is never used for capturing videos. YouTubers who record their videos with Smartphones are more likely to fall into this trap, but all you need to do to avoid this is remember to hold the device horizontally.

By switching to portrait mode, you’ll be cropping the frame in a way, so you might unknowingly end up removing parts of the shot you wanted to record.

In case that you want to convert your portrait video to landscape, do not miss this article about How to Convert A Portrait Video to Landscape.

7. Eliminate The Background Noises

Professional microphones can pick up even the softest sounds, that might prove difficult to remove in the post-production. You can reduce the noise levels in your videos by using shotgun microphones that only capture sounds that come directly into the microphone, or by using the omnidirectional mic to eliminate the wind if you’re shooting on an outdoor location.

Background noises can be particularly unpleasant when recording narration, because the viewers of the video may not want to watch it until the end if they can’t hear what the person in the video is saying.

If it is hard for you to record your YouTube video in quite environment, you can remove the background noise by using some video editing software. For YouTubers, we recommend you to try Wondershare Filmora to de-noise. Check the video below about how to remove background noise with one click.

8. Keep The Shot in Focus

You can always keep the shot in focus by simply enabling the autofocus feature, but if you do so you won’t be able to control where the focus is going to be. Pulling focus manually is an art that takes years to master, and you have to keep practicing it as much as you can in order to become good at it.

The best way to deal with out of focus shots is to avoid shooting scenes that include a lot of action because you won’t have to pull focus that often.

9. Put The Camera on a Tripod

The footage you produce should be smooth and free of camera shakes. All video cameras pick up vibrations easily, so even the slightest movement or impact can ruin a shot. Putting the camera on a tripod is one of the best ways to stabilize the shot and avoid camera shaking.

In addition, a tripod enables you to maintain image stability even when shooting form lower or upper angles, something that cannot be achieved by simply holding the camera.

We have chosen some of the best tripods that you can use for starting a YouTube vlogging Video shooting . If you are using a 4K camera, here are some tripods that you can use for your 4K Cameras .

10. Find The Best Angle

Every scene has its perfect angle, you just have to find it. This job is much easier if you have already built the set and adjusted the lighting before approaching the shot selection process because it will allow you to know exactly where the camera should be.

The camera position depends on a number of factors, including the video’s aesthetics or the action that takes place in the shot, and you have to go through this process for each shot in your video.

Read More to Get : How to Download YouTube Videos without Any Software Easily >>

Conclusion

Hopefully, the tips we provided in this article are going to help you create better YouTube videos. There are hundreds of tricks you’ll have to learn as your skills become more polished, but sometimes just paying attention to the basic rules of videography is more than enough to create a stunning video.

Leave a comment and let us know which tips helped you the most or tell us which useful tips we failed to mention in this article.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

We have mentioned before about the equipment you should have to start your YouTube video shooting , however, being methodical in your approach to the video making process and knowing exactly what and where you are going to stage and record will increase the quality of the content. Focus on the technical aspects of your YouTube video before you actually start shooting and strive to be well prepared for all the challenges a day on the set may bring.

These and other useful tips may help you make better videos for your YouTube channel, so let’s explore different ways of improving your video making skills.

10 Tips for Shooting Better YouTube Videos

All videographers agree that you shouldn’t come to the set unprepared. Everything has to be in its place, no matter how insignificant it may seem, because a tiny detail can completely ruin the shot or even an entire day of work. These tips are going to help you avoid common mistakes, inexperienced video producers often make.

1. Write the Script

Everything starts with a script, at least in the cinematography world. You don’t have to write long, detailed descriptions of all scenes, just make a short note of every scene, what is being said in the shot, on-screen actions, camera positions, and so on. By doing this, you’ll save yourself a lot of valuable time, you can then dedicate to other burning issues on the set. Besides, knowing what you are going to say throughout the video so you don’t have to improvise all the time is going to help you feel more relaxed in front of a camera.

2. Build the Set (Lighting included)

Don’t leave anything to chance. You should control everything that is going to be in the shot, so avoid working at locations you can’t at least partially control. Shooting in studio-like conditions will enable you to carefully select the scenography and to design light so it matches the scene perfectly. The actors must always be clearly visible to the audience, which is why you need to pay attention to where they are located in the shot and how much light you have in that part of the shot.

3. Keep Your Batteries Charged

There is nothing more frustrating than arriving at the set anxious to start shooting just to find out that the batteries are empty. Charge the batteries at the end of each day on the set, because the chances are that you are going to need them early in the morning. Always have several spare batteries with you, so even if one battery is empty you have the replacement ready. You can also prolong the battery life by switching the camera off when you are not recording.

4. Do a Microphone Check

Capturing audio with an external microphone drastically increases the quality of the sound in your videos. That’s why making absolutely sure that all cables are connected and that the microphone is perfectly placed is paramount if you want to get the sound right. The host or the hosts of the video must be at the right distance from the microphone, usually, the length of their fist with the thumb and pinky finger extended, but this can vary a few inches to either side.

Check out the best microphone for YouTuber in 2018

5. Pay Attention to The Shot Composition

The rule of thirds is a common composition principle used by videographers to create balanced and unified images. The rule suggests that the subjects in a shot should be placed at the intersections of the lines that divide the screen. Most digital cameras have a grid that makes using the rule of thirds quite simple because you can easily see when the subjects in the shot are not positioned correctly.

This is just one of many shot composition techniques you have at your disposal, and as you gain more experience you’ll learn how to combine them and get aesthetically pleasing results.

6. Always Record Videos in Landscape Mode

Posting vertically oriented videos to your YouTube channel will make you look unprofessional because portrait mode is never used for capturing videos. YouTubers who record their videos with Smartphones are more likely to fall into this trap, but all you need to do to avoid this is remember to hold the device horizontally.

By switching to portrait mode, you’ll be cropping the frame in a way, so you might unknowingly end up removing parts of the shot you wanted to record.

In case that you want to convert your portrait video to landscape, do not miss this article about How to Convert A Portrait Video to Landscape.

7. Eliminate The Background Noises

Professional microphones can pick up even the softest sounds, that might prove difficult to remove in the post-production. You can reduce the noise levels in your videos by using shotgun microphones that only capture sounds that come directly into the microphone, or by using the omnidirectional mic to eliminate the wind if you’re shooting on an outdoor location.

Background noises can be particularly unpleasant when recording narration, because the viewers of the video may not want to watch it until the end if they can’t hear what the person in the video is saying.

If it is hard for you to record your YouTube video in quite environment, you can remove the background noise by using some video editing software. For YouTubers, we recommend you to try Wondershare Filmora to de-noise. Check the video below about how to remove background noise with one click.

8. Keep The Shot in Focus

You can always keep the shot in focus by simply enabling the autofocus feature, but if you do so you won’t be able to control where the focus is going to be. Pulling focus manually is an art that takes years to master, and you have to keep practicing it as much as you can in order to become good at it.

The best way to deal with out of focus shots is to avoid shooting scenes that include a lot of action because you won’t have to pull focus that often.

9. Put The Camera on a Tripod

The footage you produce should be smooth and free of camera shakes. All video cameras pick up vibrations easily, so even the slightest movement or impact can ruin a shot. Putting the camera on a tripod is one of the best ways to stabilize the shot and avoid camera shaking.

In addition, a tripod enables you to maintain image stability even when shooting form lower or upper angles, something that cannot be achieved by simply holding the camera.

We have chosen some of the best tripods that you can use for starting a YouTube vlogging Video shooting . If you are using a 4K camera, here are some tripods that you can use for your 4K Cameras .

10. Find The Best Angle

Every scene has its perfect angle, you just have to find it. This job is much easier if you have already built the set and adjusted the lighting before approaching the shot selection process because it will allow you to know exactly where the camera should be.

The camera position depends on a number of factors, including the video’s aesthetics or the action that takes place in the shot, and you have to go through this process for each shot in your video.

Read More to Get : How to Download YouTube Videos without Any Software Easily >>

Conclusion

Hopefully, the tips we provided in this article are going to help you create better YouTube videos. There are hundreds of tricks you’ll have to learn as your skills become more polished, but sometimes just paying attention to the basic rules of videography is more than enough to create a stunning video.

Leave a comment and let us know which tips helped you the most or tell us which useful tips we failed to mention in this article.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

We have mentioned before about the equipment you should have to start your YouTube video shooting , however, being methodical in your approach to the video making process and knowing exactly what and where you are going to stage and record will increase the quality of the content. Focus on the technical aspects of your YouTube video before you actually start shooting and strive to be well prepared for all the challenges a day on the set may bring.

These and other useful tips may help you make better videos for your YouTube channel, so let’s explore different ways of improving your video making skills.

10 Tips for Shooting Better YouTube Videos

All videographers agree that you shouldn’t come to the set unprepared. Everything has to be in its place, no matter how insignificant it may seem, because a tiny detail can completely ruin the shot or even an entire day of work. These tips are going to help you avoid common mistakes, inexperienced video producers often make.

1. Write the Script

Everything starts with a script, at least in the cinematography world. You don’t have to write long, detailed descriptions of all scenes, just make a short note of every scene, what is being said in the shot, on-screen actions, camera positions, and so on. By doing this, you’ll save yourself a lot of valuable time, you can then dedicate to other burning issues on the set. Besides, knowing what you are going to say throughout the video so you don’t have to improvise all the time is going to help you feel more relaxed in front of a camera.

2. Build the Set (Lighting included)

Don’t leave anything to chance. You should control everything that is going to be in the shot, so avoid working at locations you can’t at least partially control. Shooting in studio-like conditions will enable you to carefully select the scenography and to design light so it matches the scene perfectly. The actors must always be clearly visible to the audience, which is why you need to pay attention to where they are located in the shot and how much light you have in that part of the shot.

3. Keep Your Batteries Charged

There is nothing more frustrating than arriving at the set anxious to start shooting just to find out that the batteries are empty. Charge the batteries at the end of each day on the set, because the chances are that you are going to need them early in the morning. Always have several spare batteries with you, so even if one battery is empty you have the replacement ready. You can also prolong the battery life by switching the camera off when you are not recording.

4. Do a Microphone Check

Capturing audio with an external microphone drastically increases the quality of the sound in your videos. That’s why making absolutely sure that all cables are connected and that the microphone is perfectly placed is paramount if you want to get the sound right. The host or the hosts of the video must be at the right distance from the microphone, usually, the length of their fist with the thumb and pinky finger extended, but this can vary a few inches to either side.

Check out the best microphone for YouTuber in 2018

5. Pay Attention to The Shot Composition

The rule of thirds is a common composition principle used by videographers to create balanced and unified images. The rule suggests that the subjects in a shot should be placed at the intersections of the lines that divide the screen. Most digital cameras have a grid that makes using the rule of thirds quite simple because you can easily see when the subjects in the shot are not positioned correctly.

This is just one of many shot composition techniques you have at your disposal, and as you gain more experience you’ll learn how to combine them and get aesthetically pleasing results.

6. Always Record Videos in Landscape Mode

Posting vertically oriented videos to your YouTube channel will make you look unprofessional because portrait mode is never used for capturing videos. YouTubers who record their videos with Smartphones are more likely to fall into this trap, but all you need to do to avoid this is remember to hold the device horizontally.

By switching to portrait mode, you’ll be cropping the frame in a way, so you might unknowingly end up removing parts of the shot you wanted to record.

In case that you want to convert your portrait video to landscape, do not miss this article about How to Convert A Portrait Video to Landscape.

7. Eliminate The Background Noises

Professional microphones can pick up even the softest sounds, that might prove difficult to remove in the post-production. You can reduce the noise levels in your videos by using shotgun microphones that only capture sounds that come directly into the microphone, or by using the omnidirectional mic to eliminate the wind if you’re shooting on an outdoor location.

Background noises can be particularly unpleasant when recording narration, because the viewers of the video may not want to watch it until the end if they can’t hear what the person in the video is saying.

If it is hard for you to record your YouTube video in quite environment, you can remove the background noise by using some video editing software. For YouTubers, we recommend you to try Wondershare Filmora to de-noise. Check the video below about how to remove background noise with one click.

8. Keep The Shot in Focus

You can always keep the shot in focus by simply enabling the autofocus feature, but if you do so you won’t be able to control where the focus is going to be. Pulling focus manually is an art that takes years to master, and you have to keep practicing it as much as you can in order to become good at it.

The best way to deal with out of focus shots is to avoid shooting scenes that include a lot of action because you won’t have to pull focus that often.

9. Put The Camera on a Tripod

The footage you produce should be smooth and free of camera shakes. All video cameras pick up vibrations easily, so even the slightest movement or impact can ruin a shot. Putting the camera on a tripod is one of the best ways to stabilize the shot and avoid camera shaking.

In addition, a tripod enables you to maintain image stability even when shooting form lower or upper angles, something that cannot be achieved by simply holding the camera.

We have chosen some of the best tripods that you can use for starting a YouTube vlogging Video shooting . If you are using a 4K camera, here are some tripods that you can use for your 4K Cameras .

10. Find The Best Angle

Every scene has its perfect angle, you just have to find it. This job is much easier if you have already built the set and adjusted the lighting before approaching the shot selection process because it will allow you to know exactly where the camera should be.

The camera position depends on a number of factors, including the video’s aesthetics or the action that takes place in the shot, and you have to go through this process for each shot in your video.

Read More to Get : How to Download YouTube Videos without Any Software Easily >>

Conclusion

Hopefully, the tips we provided in this article are going to help you create better YouTube videos. There are hundreds of tricks you’ll have to learn as your skills become more polished, but sometimes just paying attention to the basic rules of videography is more than enough to create a stunning video.

Leave a comment and let us know which tips helped you the most or tell us which useful tips we failed to mention in this article.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

We have mentioned before about the equipment you should have to start your YouTube video shooting , however, being methodical in your approach to the video making process and knowing exactly what and where you are going to stage and record will increase the quality of the content. Focus on the technical aspects of your YouTube video before you actually start shooting and strive to be well prepared for all the challenges a day on the set may bring.

These and other useful tips may help you make better videos for your YouTube channel, so let’s explore different ways of improving your video making skills.

10 Tips for Shooting Better YouTube Videos

All videographers agree that you shouldn’t come to the set unprepared. Everything has to be in its place, no matter how insignificant it may seem, because a tiny detail can completely ruin the shot or even an entire day of work. These tips are going to help you avoid common mistakes, inexperienced video producers often make.

1. Write the Script

Everything starts with a script, at least in the cinematography world. You don’t have to write long, detailed descriptions of all scenes, just make a short note of every scene, what is being said in the shot, on-screen actions, camera positions, and so on. By doing this, you’ll save yourself a lot of valuable time, you can then dedicate to other burning issues on the set. Besides, knowing what you are going to say throughout the video so you don’t have to improvise all the time is going to help you feel more relaxed in front of a camera.

2. Build the Set (Lighting included)

Don’t leave anything to chance. You should control everything that is going to be in the shot, so avoid working at locations you can’t at least partially control. Shooting in studio-like conditions will enable you to carefully select the scenography and to design light so it matches the scene perfectly. The actors must always be clearly visible to the audience, which is why you need to pay attention to where they are located in the shot and how much light you have in that part of the shot.

3. Keep Your Batteries Charged

There is nothing more frustrating than arriving at the set anxious to start shooting just to find out that the batteries are empty. Charge the batteries at the end of each day on the set, because the chances are that you are going to need them early in the morning. Always have several spare batteries with you, so even if one battery is empty you have the replacement ready. You can also prolong the battery life by switching the camera off when you are not recording.

4. Do a Microphone Check

Capturing audio with an external microphone drastically increases the quality of the sound in your videos. That’s why making absolutely sure that all cables are connected and that the microphone is perfectly placed is paramount if you want to get the sound right. The host or the hosts of the video must be at the right distance from the microphone, usually, the length of their fist with the thumb and pinky finger extended, but this can vary a few inches to either side.

Check out the best microphone for YouTuber in 2018

5. Pay Attention to The Shot Composition

The rule of thirds is a common composition principle used by videographers to create balanced and unified images. The rule suggests that the subjects in a shot should be placed at the intersections of the lines that divide the screen. Most digital cameras have a grid that makes using the rule of thirds quite simple because you can easily see when the subjects in the shot are not positioned correctly.

This is just one of many shot composition techniques you have at your disposal, and as you gain more experience you’ll learn how to combine them and get aesthetically pleasing results.

6. Always Record Videos in Landscape Mode

Posting vertically oriented videos to your YouTube channel will make you look unprofessional because portrait mode is never used for capturing videos. YouTubers who record their videos with Smartphones are more likely to fall into this trap, but all you need to do to avoid this is remember to hold the device horizontally.

By switching to portrait mode, you’ll be cropping the frame in a way, so you might unknowingly end up removing parts of the shot you wanted to record.

In case that you want to convert your portrait video to landscape, do not miss this article about How to Convert A Portrait Video to Landscape.

7. Eliminate The Background Noises

Professional microphones can pick up even the softest sounds, that might prove difficult to remove in the post-production. You can reduce the noise levels in your videos by using shotgun microphones that only capture sounds that come directly into the microphone, or by using the omnidirectional mic to eliminate the wind if you’re shooting on an outdoor location.

Background noises can be particularly unpleasant when recording narration, because the viewers of the video may not want to watch it until the end if they can’t hear what the person in the video is saying.

If it is hard for you to record your YouTube video in quite environment, you can remove the background noise by using some video editing software. For YouTubers, we recommend you to try Wondershare Filmora to de-noise. Check the video below about how to remove background noise with one click.

8. Keep The Shot in Focus

You can always keep the shot in focus by simply enabling the autofocus feature, but if you do so you won’t be able to control where the focus is going to be. Pulling focus manually is an art that takes years to master, and you have to keep practicing it as much as you can in order to become good at it.

The best way to deal with out of focus shots is to avoid shooting scenes that include a lot of action because you won’t have to pull focus that often.

9. Put The Camera on a Tripod

The footage you produce should be smooth and free of camera shakes. All video cameras pick up vibrations easily, so even the slightest movement or impact can ruin a shot. Putting the camera on a tripod is one of the best ways to stabilize the shot and avoid camera shaking.

In addition, a tripod enables you to maintain image stability even when shooting form lower or upper angles, something that cannot be achieved by simply holding the camera.

We have chosen some of the best tripods that you can use for starting a YouTube vlogging Video shooting . If you are using a 4K camera, here are some tripods that you can use for your 4K Cameras .

10. Find The Best Angle

Every scene has its perfect angle, you just have to find it. This job is much easier if you have already built the set and adjusted the lighting before approaching the shot selection process because it will allow you to know exactly where the camera should be.

The camera position depends on a number of factors, including the video’s aesthetics or the action that takes place in the shot, and you have to go through this process for each shot in your video.

Read More to Get : How to Download YouTube Videos without Any Software Easily >>

Conclusion

Hopefully, the tips we provided in this article are going to help you create better YouTube videos. There are hundreds of tricks you’ll have to learn as your skills become more polished, but sometimes just paying attention to the basic rules of videography is more than enough to create a stunning video.

Leave a comment and let us know which tips helped you the most or tell us which useful tips we failed to mention in this article.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Comparative Content Crusade: Analyzing Your Videos Against Others’

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett