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[New] Simplified Path to Mastery in Using CC Licenses
Simplified Path to Mastery in Using CC Licenses
How to Use Creative Commons Copyright Licenses [Complete Guide]
Richard Bennett
Oct 26, 2023• Proven solutions
You might have noticed that, when you post a video, you get to choose how you want to copyright it: standard license, or creative commons. You’ve also probably noticed that when you looking for royalty-free music or stock footage a lot of it is licensed through creative commons.
So, what exactly are creative commons ?
To hold the copyright to a creative work means that you own it, and anybody who wants to use your work for anything (i.e. uses a song you composed in their YouTube video) has to do so on your terms. When you license your work through creative commons you do not give up your rights to your creative work (a common misconception).
When you use a creative commons license you are outlining the terms under which other creators are allowed to use your creations in their projects for free if they credit you for your work.
If you do not want anyone using your work for free in any context, you stick to traditional copyrighting.
But if you’ve created a piece of music, a photograph, or a clip that you wouldn’t mind other people using, potentially as a way to get your name out there, you might want to consider creative commons.
There are 6 different creative commons licenses. Which is right for you will depend on your answers to these two questions:
Are you okay with a creator making money off of something they create using your work?
Are you okay with a creator producing a derivative of your work?
To say ‘no derivatives’ is to say ‘I’m okay with people using it, so long as they don’t change it’. One example of a derivative is a techno remix of a song. If you are alright with other creators making derivatives of your work, you may also want to require them to ‘ShareAlike’. ShareAlike means that the creator of that techno remix of your song has to use the same creative commons license you used for your original to distribute the remix.
An example of a derivative someone might make of a YouTube video would be auto-tuning it to make a song or cutting up your video to make one that’s just ‘the funny parts’.
Here are the 6 creative commons licenses, and a chart you can use as a quick reference tool.
Attribution – CC BY
If you’re using music or other media with this license, all you need to do is credit the artist.
If you license your video this way, people can do whatever they like with any element of it (video or sound) so long as they credit you. I.e. if someone wanted to mute your clips and use you as stock footage in a bigger project, they could.
Attribution-ShareAlike – CC BY-SA
If you use music, photos, or any other media licensed this way, then you must both credit the artist and license your video this same way. Meaning, you can’t use YouTube’s standard license and must instead allow for others to use your work the way you are using the licensed media.
If you apply this license to your video, you’re saying you don’t mind people using all or portions of your video for their project so long as they allow others to use their work in the same way.
Attribution-NoDerivs – CC BY-ND
This one can get tricky.
Essentially, you can use media licensed this way so long as you don’t alter it or create a different version. For example, you can’t take a song licensed this way and use it in a mashup with another song. That part is clear. Where it gets tricky is when you want to use a song in your video.
Under normal copyright rules, using a royalty-free song in the background of your video would not count as creating a derivative. The definition of derivative according to creative commons is a bit broader and includes ‘syncing’. This means you can’t take an ‘Attribution-NoDerivs’ song and create any kind of music video for it.
For example, you can’t edit clips of yourself snowboarding so that they’re in sync with a song that has this license.
Whether or not you can play the song in the background of your vlog while you are speaking can be a bit of a grey area. In theory, it shouldn’t be a problem, but if you’re accessing the music through a social site like SoundCloud then it might be best to ask the artist first.
There’s no reason to license your YouTube videos this way. If people cannot alter your video, all that’s left is for them to repost it. Even though they’d also be crediting you, they’d still essentially be stealing views and ad revenue from your original video.
Attribution-NonCommercial – CC BY-NC
If you’re using stock footage, music, or stock photos licensed this way then you should still be able to monetize your video. YouTube monetization and commercial use are different things. However, there is a lot of confusion about this issue, and chances are the rights holder intends for this license to mean ‘no monetization’.
What you definitely could not do with a NonCommercial license is to use the song/other media in an actual commercial for a product, including product placement that a brand is paying you for.
If you license your video this way, people can use it in whatever way they like so long as they credit you and don’t try to make money off of it. Once again, that doesn’t mean they can’t use it in a YouTube video which they monetize because, technically, they’d be making money off of the ad that ran ahead of the video and not the video itself.
The thing to be careful of with this license is that it’s not ‘ShareAlike’. So, if you license your video this way somebody could use your clips as stock footage and then provide them - as part of their project – for free to a third person to use in a project they were making money off of.
Attribution-NonCommercial-ShareAlike – CC BY-NC-SA
Music and other media with an ‘Attribution-NonCommercial-ShareAlike’ license can be used in and altered for your videos, so long as you aren’t making money off those videos. You must also use this same license for the video you create using elements licensed this way.
If you license your video this way, people can use it or a portion of it in their project if they credit you. They must also use this same license for their video if they do. This protects you from the situation where a third person who never licensed your original content is making money off of it.
Attribution-NonCommercial-NoDerivs – CC BY-NC-ND
There aren’t many situations where you would be using media licensed this way in your YouTube videos. You can’t alter it, sync videos to it, or make money from any video that uses it.
You also probably shouldn’t use this license for your videos. ‘NoDerivs’ means there are not many ways people could use your content, except to repost full videos and steal your views.
Edit Video with the Most Excellent Video Editor
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
You might have noticed that, when you post a video, you get to choose how you want to copyright it: standard license, or creative commons. You’ve also probably noticed that when you looking for royalty-free music or stock footage a lot of it is licensed through creative commons.
So, what exactly are creative commons ?
To hold the copyright to a creative work means that you own it, and anybody who wants to use your work for anything (i.e. uses a song you composed in their YouTube video) has to do so on your terms. When you license your work through creative commons you do not give up your rights to your creative work (a common misconception).
When you use a creative commons license you are outlining the terms under which other creators are allowed to use your creations in their projects for free if they credit you for your work.
If you do not want anyone using your work for free in any context, you stick to traditional copyrighting.
But if you’ve created a piece of music, a photograph, or a clip that you wouldn’t mind other people using, potentially as a way to get your name out there, you might want to consider creative commons.
There are 6 different creative commons licenses. Which is right for you will depend on your answers to these two questions:
Are you okay with a creator making money off of something they create using your work?
Are you okay with a creator producing a derivative of your work?
To say ‘no derivatives’ is to say ‘I’m okay with people using it, so long as they don’t change it’. One example of a derivative is a techno remix of a song. If you are alright with other creators making derivatives of your work, you may also want to require them to ‘ShareAlike’. ShareAlike means that the creator of that techno remix of your song has to use the same creative commons license you used for your original to distribute the remix.
An example of a derivative someone might make of a YouTube video would be auto-tuning it to make a song or cutting up your video to make one that’s just ‘the funny parts’.
Here are the 6 creative commons licenses, and a chart you can use as a quick reference tool.
Attribution – CC BY
If you’re using music or other media with this license, all you need to do is credit the artist.
If you license your video this way, people can do whatever they like with any element of it (video or sound) so long as they credit you. I.e. if someone wanted to mute your clips and use you as stock footage in a bigger project, they could.
Attribution-ShareAlike – CC BY-SA
If you use music, photos, or any other media licensed this way, then you must both credit the artist and license your video this same way. Meaning, you can’t use YouTube’s standard license and must instead allow for others to use your work the way you are using the licensed media.
If you apply this license to your video, you’re saying you don’t mind people using all or portions of your video for their project so long as they allow others to use their work in the same way.
Attribution-NoDerivs – CC BY-ND
This one can get tricky.
Essentially, you can use media licensed this way so long as you don’t alter it or create a different version. For example, you can’t take a song licensed this way and use it in a mashup with another song. That part is clear. Where it gets tricky is when you want to use a song in your video.
Under normal copyright rules, using a royalty-free song in the background of your video would not count as creating a derivative. The definition of derivative according to creative commons is a bit broader and includes ‘syncing’. This means you can’t take an ‘Attribution-NoDerivs’ song and create any kind of music video for it.
For example, you can’t edit clips of yourself snowboarding so that they’re in sync with a song that has this license.
Whether or not you can play the song in the background of your vlog while you are speaking can be a bit of a grey area. In theory, it shouldn’t be a problem, but if you’re accessing the music through a social site like SoundCloud then it might be best to ask the artist first.
There’s no reason to license your YouTube videos this way. If people cannot alter your video, all that’s left is for them to repost it. Even though they’d also be crediting you, they’d still essentially be stealing views and ad revenue from your original video.
Attribution-NonCommercial – CC BY-NC
If you’re using stock footage, music, or stock photos licensed this way then you should still be able to monetize your video. YouTube monetization and commercial use are different things. However, there is a lot of confusion about this issue, and chances are the rights holder intends for this license to mean ‘no monetization’.
What you definitely could not do with a NonCommercial license is to use the song/other media in an actual commercial for a product, including product placement that a brand is paying you for.
If you license your video this way, people can use it in whatever way they like so long as they credit you and don’t try to make money off of it. Once again, that doesn’t mean they can’t use it in a YouTube video which they monetize because, technically, they’d be making money off of the ad that ran ahead of the video and not the video itself.
The thing to be careful of with this license is that it’s not ‘ShareAlike’. So, if you license your video this way somebody could use your clips as stock footage and then provide them - as part of their project – for free to a third person to use in a project they were making money off of.
Attribution-NonCommercial-ShareAlike – CC BY-NC-SA
Music and other media with an ‘Attribution-NonCommercial-ShareAlike’ license can be used in and altered for your videos, so long as you aren’t making money off those videos. You must also use this same license for the video you create using elements licensed this way.
If you license your video this way, people can use it or a portion of it in their project if they credit you. They must also use this same license for their video if they do. This protects you from the situation where a third person who never licensed your original content is making money off of it.
Attribution-NonCommercial-NoDerivs – CC BY-NC-ND
There aren’t many situations where you would be using media licensed this way in your YouTube videos. You can’t alter it, sync videos to it, or make money from any video that uses it.
You also probably shouldn’t use this license for your videos. ‘NoDerivs’ means there are not many ways people could use your content, except to repost full videos and steal your views.
Edit Video with the Most Excellent Video Editor
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
You might have noticed that, when you post a video, you get to choose how you want to copyright it: standard license, or creative commons. You’ve also probably noticed that when you looking for royalty-free music or stock footage a lot of it is licensed through creative commons.
So, what exactly are creative commons ?
To hold the copyright to a creative work means that you own it, and anybody who wants to use your work for anything (i.e. uses a song you composed in their YouTube video) has to do so on your terms. When you license your work through creative commons you do not give up your rights to your creative work (a common misconception).
When you use a creative commons license you are outlining the terms under which other creators are allowed to use your creations in their projects for free if they credit you for your work.
If you do not want anyone using your work for free in any context, you stick to traditional copyrighting.
But if you’ve created a piece of music, a photograph, or a clip that you wouldn’t mind other people using, potentially as a way to get your name out there, you might want to consider creative commons.
There are 6 different creative commons licenses. Which is right for you will depend on your answers to these two questions:
Are you okay with a creator making money off of something they create using your work?
Are you okay with a creator producing a derivative of your work?
To say ‘no derivatives’ is to say ‘I’m okay with people using it, so long as they don’t change it’. One example of a derivative is a techno remix of a song. If you are alright with other creators making derivatives of your work, you may also want to require them to ‘ShareAlike’. ShareAlike means that the creator of that techno remix of your song has to use the same creative commons license you used for your original to distribute the remix.
An example of a derivative someone might make of a YouTube video would be auto-tuning it to make a song or cutting up your video to make one that’s just ‘the funny parts’.
Here are the 6 creative commons licenses, and a chart you can use as a quick reference tool.
Attribution – CC BY
If you’re using music or other media with this license, all you need to do is credit the artist.
If you license your video this way, people can do whatever they like with any element of it (video or sound) so long as they credit you. I.e. if someone wanted to mute your clips and use you as stock footage in a bigger project, they could.
Attribution-ShareAlike – CC BY-SA
If you use music, photos, or any other media licensed this way, then you must both credit the artist and license your video this same way. Meaning, you can’t use YouTube’s standard license and must instead allow for others to use your work the way you are using the licensed media.
If you apply this license to your video, you’re saying you don’t mind people using all or portions of your video for their project so long as they allow others to use their work in the same way.
Attribution-NoDerivs – CC BY-ND
This one can get tricky.
Essentially, you can use media licensed this way so long as you don’t alter it or create a different version. For example, you can’t take a song licensed this way and use it in a mashup with another song. That part is clear. Where it gets tricky is when you want to use a song in your video.
Under normal copyright rules, using a royalty-free song in the background of your video would not count as creating a derivative. The definition of derivative according to creative commons is a bit broader and includes ‘syncing’. This means you can’t take an ‘Attribution-NoDerivs’ song and create any kind of music video for it.
For example, you can’t edit clips of yourself snowboarding so that they’re in sync with a song that has this license.
Whether or not you can play the song in the background of your vlog while you are speaking can be a bit of a grey area. In theory, it shouldn’t be a problem, but if you’re accessing the music through a social site like SoundCloud then it might be best to ask the artist first.
There’s no reason to license your YouTube videos this way. If people cannot alter your video, all that’s left is for them to repost it. Even though they’d also be crediting you, they’d still essentially be stealing views and ad revenue from your original video.
Attribution-NonCommercial – CC BY-NC
If you’re using stock footage, music, or stock photos licensed this way then you should still be able to monetize your video. YouTube monetization and commercial use are different things. However, there is a lot of confusion about this issue, and chances are the rights holder intends for this license to mean ‘no monetization’.
What you definitely could not do with a NonCommercial license is to use the song/other media in an actual commercial for a product, including product placement that a brand is paying you for.
If you license your video this way, people can use it in whatever way they like so long as they credit you and don’t try to make money off of it. Once again, that doesn’t mean they can’t use it in a YouTube video which they monetize because, technically, they’d be making money off of the ad that ran ahead of the video and not the video itself.
The thing to be careful of with this license is that it’s not ‘ShareAlike’. So, if you license your video this way somebody could use your clips as stock footage and then provide them - as part of their project – for free to a third person to use in a project they were making money off of.
Attribution-NonCommercial-ShareAlike – CC BY-NC-SA
Music and other media with an ‘Attribution-NonCommercial-ShareAlike’ license can be used in and altered for your videos, so long as you aren’t making money off those videos. You must also use this same license for the video you create using elements licensed this way.
If you license your video this way, people can use it or a portion of it in their project if they credit you. They must also use this same license for their video if they do. This protects you from the situation where a third person who never licensed your original content is making money off of it.
Attribution-NonCommercial-NoDerivs – CC BY-NC-ND
There aren’t many situations where you would be using media licensed this way in your YouTube videos. You can’t alter it, sync videos to it, or make money from any video that uses it.
You also probably shouldn’t use this license for your videos. ‘NoDerivs’ means there are not many ways people could use your content, except to repost full videos and steal your views.
Edit Video with the Most Excellent Video Editor
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
You might have noticed that, when you post a video, you get to choose how you want to copyright it: standard license, or creative commons. You’ve also probably noticed that when you looking for royalty-free music or stock footage a lot of it is licensed through creative commons.
So, what exactly are creative commons ?
To hold the copyright to a creative work means that you own it, and anybody who wants to use your work for anything (i.e. uses a song you composed in their YouTube video) has to do so on your terms. When you license your work through creative commons you do not give up your rights to your creative work (a common misconception).
When you use a creative commons license you are outlining the terms under which other creators are allowed to use your creations in their projects for free if they credit you for your work.
If you do not want anyone using your work for free in any context, you stick to traditional copyrighting.
But if you’ve created a piece of music, a photograph, or a clip that you wouldn’t mind other people using, potentially as a way to get your name out there, you might want to consider creative commons.
There are 6 different creative commons licenses. Which is right for you will depend on your answers to these two questions:
Are you okay with a creator making money off of something they create using your work?
Are you okay with a creator producing a derivative of your work?
To say ‘no derivatives’ is to say ‘I’m okay with people using it, so long as they don’t change it’. One example of a derivative is a techno remix of a song. If you are alright with other creators making derivatives of your work, you may also want to require them to ‘ShareAlike’. ShareAlike means that the creator of that techno remix of your song has to use the same creative commons license you used for your original to distribute the remix.
An example of a derivative someone might make of a YouTube video would be auto-tuning it to make a song or cutting up your video to make one that’s just ‘the funny parts’.
Here are the 6 creative commons licenses, and a chart you can use as a quick reference tool.
Attribution – CC BY
If you’re using music or other media with this license, all you need to do is credit the artist.
If you license your video this way, people can do whatever they like with any element of it (video or sound) so long as they credit you. I.e. if someone wanted to mute your clips and use you as stock footage in a bigger project, they could.
Attribution-ShareAlike – CC BY-SA
If you use music, photos, or any other media licensed this way, then you must both credit the artist and license your video this same way. Meaning, you can’t use YouTube’s standard license and must instead allow for others to use your work the way you are using the licensed media.
If you apply this license to your video, you’re saying you don’t mind people using all or portions of your video for their project so long as they allow others to use their work in the same way.
Attribution-NoDerivs – CC BY-ND
This one can get tricky.
Essentially, you can use media licensed this way so long as you don’t alter it or create a different version. For example, you can’t take a song licensed this way and use it in a mashup with another song. That part is clear. Where it gets tricky is when you want to use a song in your video.
Under normal copyright rules, using a royalty-free song in the background of your video would not count as creating a derivative. The definition of derivative according to creative commons is a bit broader and includes ‘syncing’. This means you can’t take an ‘Attribution-NoDerivs’ song and create any kind of music video for it.
For example, you can’t edit clips of yourself snowboarding so that they’re in sync with a song that has this license.
Whether or not you can play the song in the background of your vlog while you are speaking can be a bit of a grey area. In theory, it shouldn’t be a problem, but if you’re accessing the music through a social site like SoundCloud then it might be best to ask the artist first.
There’s no reason to license your YouTube videos this way. If people cannot alter your video, all that’s left is for them to repost it. Even though they’d also be crediting you, they’d still essentially be stealing views and ad revenue from your original video.
Attribution-NonCommercial – CC BY-NC
If you’re using stock footage, music, or stock photos licensed this way then you should still be able to monetize your video. YouTube monetization and commercial use are different things. However, there is a lot of confusion about this issue, and chances are the rights holder intends for this license to mean ‘no monetization’.
What you definitely could not do with a NonCommercial license is to use the song/other media in an actual commercial for a product, including product placement that a brand is paying you for.
If you license your video this way, people can use it in whatever way they like so long as they credit you and don’t try to make money off of it. Once again, that doesn’t mean they can’t use it in a YouTube video which they monetize because, technically, they’d be making money off of the ad that ran ahead of the video and not the video itself.
The thing to be careful of with this license is that it’s not ‘ShareAlike’. So, if you license your video this way somebody could use your clips as stock footage and then provide them - as part of their project – for free to a third person to use in a project they were making money off of.
Attribution-NonCommercial-ShareAlike – CC BY-NC-SA
Music and other media with an ‘Attribution-NonCommercial-ShareAlike’ license can be used in and altered for your videos, so long as you aren’t making money off those videos. You must also use this same license for the video you create using elements licensed this way.
If you license your video this way, people can use it or a portion of it in their project if they credit you. They must also use this same license for their video if they do. This protects you from the situation where a third person who never licensed your original content is making money off of it.
Attribution-NonCommercial-NoDerivs – CC BY-NC-ND
There aren’t many situations where you would be using media licensed this way in your YouTube videos. You can’t alter it, sync videos to it, or make money from any video that uses it.
You also probably shouldn’t use this license for your videos. ‘NoDerivs’ means there are not many ways people could use your content, except to repost full videos and steal your views.
Edit Video with the Most Excellent Video Editor
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Maximizing Your Channel’s Earnings: A Guide to Creating Impactful Trailers
How to Create a YouTube Channel Trailer to Increase Revenue
Richard Bennett
Mar 27, 2024• Proven solutions
Many YouTube content creators assume that no one checks out their channel trailer . Some may not even know about the concept of a trailer, while others are not sure how to create one. We will explain the concept of a YouTube channel trailer, how to make a great trailer, and how to get more subscribers and views through a quality trailer on your YouTube channel.
- Part1: What is a YouTube Channel Trailer
- Part2: How to Add YouTube Trailer to Channel
- Part3: Best YouTube Trailer Maker
- Part4: 5 Tips for Creating a Great Trailer
Part 1: What is a YouTube Channel Trailer?
Think of a channel trailer as an introduction to a movie or television show. You can choose to show the trailer to anyone who is not subscribe to your channel, when they land on your channel page.
The objective of a trailer is to hook the audience, promote your personality and content, and convince them it will be worth their time to check out some of your videos. And you must do all these things within 30 to 45 seconds !
Most content creators can benefit from creating a channel trailer. Unless you are a famous personality through a sports/acting/television/singing career, people who land on your channel may have no idea who you are. A proper trailer gives them an introduction to your personality and content.
Part 2: How to Add YouTube Trailer to Channel
After you know how to create a YouTube trail, why not add your new created trailer to YouTube channel right now. Here is the right steps.
Step 1: Go to channel
Log in your YouTube account. Then click your users icon to find My channel. At the top right corner, click CUSTOMIZE CHANNEL and then choose For new visitors.
Step 2: Add trailer to YouTube
After clicking plus icon in the middle to add your amazing trailer, a playlist window will appear. Now select the trailer you want to use. Click Save. Then you will see a trailer is added. You can also change trailer or remove trailer.
Part 3: Best Channel YouTube Trailer Maker
1. Wondershare Filmora
Searching for a free and powerful video editing tool that you can use on both Windows and Mac computers? Wondershare Filmora may be the ideal program for you. It is very easy to use, even for beginners who do not have that much editing experience.
Features:
- It is free and very easy to add captions to the trailer video.
- There are many interesting options for adding video effects within the program.
- It features a modern interface that is intuitive and easy to operate. All the important controls and settings are easily accessible through the menus and submenus.
- The program operates smoothly, even on older machines.
2. WeVideo
Hoping to edit content while you are on the go? By using a less powerful laptop, library computer or a friend’s device, you could edit your trailer within a couple hours. WeVideo is an online video editor that makes it so easy to edit videos in up to 4K resolution.
Features:
- The program is fast and very easy to use. It does not even require any downloads.
- As it is an online program, there are no compatibility issues with Windows, Mac or even Chromebook devices.
- It is possible to mix and match up to 600 different formats for graphics, audio, video and other effects.
3. Virtual Dub
If you are seeking something that is open source and free, you may be interested in Virtual Dub. It is a completely free and open source program that you can use for quick capturing, encoding and editing video.
While it is not going to give you the same power and options as some of the other editors, it is a very simple tool that can be effective for specific use cases. If you are just hoping to record, encode and quickly put together a 30 second YouTube trailer, it is the ideal program.
Features:
- Offers the ability to capture videos on Windows, Mac and Linux computers.
- Works best with AVI files, but it is possible to use other video formats such as MKV and MP4 as well.
- It is possible to create video using a series of image files - or merge image files into existing video content.
Part 4: 5 Tips for Creating a Great Trailer
1. Let Viewers Know What is Coming
People appreciate routine. You can mention how many times a week you create content and the days when you publish. You can also have a brief overview of the type of videos you make, which will tell a new viewer what to expect if they subscribe to your channel!
2. Keep It Short
YouTube trailers that are more than a minute long will not succeed. People have a very short attention span. They want to be hooked immediately. 30 to 45 seconds is the sweet spot, with 30 seconds preferable! It may sound overwhelming to condense everything about your channel into 30 seconds, but that is where a great video script can help! However, sometimes both short videos and long videos work.
3. Use Some Fun Annotations
YouTube is great for having unique and helpful graphics on the screen while your video is playing. Having some fun and useful annotations, such as the days you make videos or a subscribe icon, during the intro video can be very helpful to new viewers. They also help to boost viewer engagement with your content!
4. Assume You Have New Viewers
Do not create a YouTube channel trailer with inside jokes or comments. This trailer is for people who know nothing about you or your channel. You are trying to hook them into your content, not provide a few laughs to existing subscribers.
5. Update Your Trailer Regularly
As a content creator, you may find that your brand changes every six months to a year. Maybe you change up your look, type of content, frequency of uploads or other parts of the channel. Ensure you are updating your trailer each time you make significant changes to your channel!
Conclusion
Creating a channel trailer for your YouTube page is a wonderful way to introduce a new audience to your content. They learn about you and the topics that you are passionate about. It convinces them to watch one of your videos and subscribe to your channel. And by using one of the YouTube Trailer Maker software options above, you will be creating quality trailers for your channel in no time!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Many YouTube content creators assume that no one checks out their channel trailer . Some may not even know about the concept of a trailer, while others are not sure how to create one. We will explain the concept of a YouTube channel trailer, how to make a great trailer, and how to get more subscribers and views through a quality trailer on your YouTube channel.
- Part1: What is a YouTube Channel Trailer
- Part2: How to Add YouTube Trailer to Channel
- Part3: Best YouTube Trailer Maker
- Part4: 5 Tips for Creating a Great Trailer
Part 1: What is a YouTube Channel Trailer?
Think of a channel trailer as an introduction to a movie or television show. You can choose to show the trailer to anyone who is not subscribe to your channel, when they land on your channel page.
The objective of a trailer is to hook the audience, promote your personality and content, and convince them it will be worth their time to check out some of your videos. And you must do all these things within 30 to 45 seconds !
Most content creators can benefit from creating a channel trailer. Unless you are a famous personality through a sports/acting/television/singing career, people who land on your channel may have no idea who you are. A proper trailer gives them an introduction to your personality and content.
Part 2: How to Add YouTube Trailer to Channel
After you know how to create a YouTube trail, why not add your new created trailer to YouTube channel right now. Here is the right steps.
Step 1: Go to channel
Log in your YouTube account. Then click your users icon to find My channel. At the top right corner, click CUSTOMIZE CHANNEL and then choose For new visitors.
Step 2: Add trailer to YouTube
After clicking plus icon in the middle to add your amazing trailer, a playlist window will appear. Now select the trailer you want to use. Click Save. Then you will see a trailer is added. You can also change trailer or remove trailer.
Part 3: Best Channel YouTube Trailer Maker
1. Wondershare Filmora
Searching for a free and powerful video editing tool that you can use on both Windows and Mac computers? Wondershare Filmora may be the ideal program for you. It is very easy to use, even for beginners who do not have that much editing experience.
Features:
- It is free and very easy to add captions to the trailer video.
- There are many interesting options for adding video effects within the program.
- It features a modern interface that is intuitive and easy to operate. All the important controls and settings are easily accessible through the menus and submenus.
- The program operates smoothly, even on older machines.
2. WeVideo
Hoping to edit content while you are on the go? By using a less powerful laptop, library computer or a friend’s device, you could edit your trailer within a couple hours. WeVideo is an online video editor that makes it so easy to edit videos in up to 4K resolution.
Features:
- The program is fast and very easy to use. It does not even require any downloads.
- As it is an online program, there are no compatibility issues with Windows, Mac or even Chromebook devices.
- It is possible to mix and match up to 600 different formats for graphics, audio, video and other effects.
3. Virtual Dub
If you are seeking something that is open source and free, you may be interested in Virtual Dub. It is a completely free and open source program that you can use for quick capturing, encoding and editing video.
While it is not going to give you the same power and options as some of the other editors, it is a very simple tool that can be effective for specific use cases. If you are just hoping to record, encode and quickly put together a 30 second YouTube trailer, it is the ideal program.
Features:
- Offers the ability to capture videos on Windows, Mac and Linux computers.
- Works best with AVI files, but it is possible to use other video formats such as MKV and MP4 as well.
- It is possible to create video using a series of image files - or merge image files into existing video content.
Part 4: 5 Tips for Creating a Great Trailer
1. Let Viewers Know What is Coming
People appreciate routine. You can mention how many times a week you create content and the days when you publish. You can also have a brief overview of the type of videos you make, which will tell a new viewer what to expect if they subscribe to your channel!
2. Keep It Short
YouTube trailers that are more than a minute long will not succeed. People have a very short attention span. They want to be hooked immediately. 30 to 45 seconds is the sweet spot, with 30 seconds preferable! It may sound overwhelming to condense everything about your channel into 30 seconds, but that is where a great video script can help! However, sometimes both short videos and long videos work.
3. Use Some Fun Annotations
YouTube is great for having unique and helpful graphics on the screen while your video is playing. Having some fun and useful annotations, such as the days you make videos or a subscribe icon, during the intro video can be very helpful to new viewers. They also help to boost viewer engagement with your content!
4. Assume You Have New Viewers
Do not create a YouTube channel trailer with inside jokes or comments. This trailer is for people who know nothing about you or your channel. You are trying to hook them into your content, not provide a few laughs to existing subscribers.
5. Update Your Trailer Regularly
As a content creator, you may find that your brand changes every six months to a year. Maybe you change up your look, type of content, frequency of uploads or other parts of the channel. Ensure you are updating your trailer each time you make significant changes to your channel!
Conclusion
Creating a channel trailer for your YouTube page is a wonderful way to introduce a new audience to your content. They learn about you and the topics that you are passionate about. It convinces them to watch one of your videos and subscribe to your channel. And by using one of the YouTube Trailer Maker software options above, you will be creating quality trailers for your channel in no time!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Many YouTube content creators assume that no one checks out their channel trailer . Some may not even know about the concept of a trailer, while others are not sure how to create one. We will explain the concept of a YouTube channel trailer, how to make a great trailer, and how to get more subscribers and views through a quality trailer on your YouTube channel.
- Part1: What is a YouTube Channel Trailer
- Part2: How to Add YouTube Trailer to Channel
- Part3: Best YouTube Trailer Maker
- Part4: 5 Tips for Creating a Great Trailer
Part 1: What is a YouTube Channel Trailer?
Think of a channel trailer as an introduction to a movie or television show. You can choose to show the trailer to anyone who is not subscribe to your channel, when they land on your channel page.
The objective of a trailer is to hook the audience, promote your personality and content, and convince them it will be worth their time to check out some of your videos. And you must do all these things within 30 to 45 seconds !
Most content creators can benefit from creating a channel trailer. Unless you are a famous personality through a sports/acting/television/singing career, people who land on your channel may have no idea who you are. A proper trailer gives them an introduction to your personality and content.
Part 2: How to Add YouTube Trailer to Channel
After you know how to create a YouTube trail, why not add your new created trailer to YouTube channel right now. Here is the right steps.
Step 1: Go to channel
Log in your YouTube account. Then click your users icon to find My channel. At the top right corner, click CUSTOMIZE CHANNEL and then choose For new visitors.
Step 2: Add trailer to YouTube
After clicking plus icon in the middle to add your amazing trailer, a playlist window will appear. Now select the trailer you want to use. Click Save. Then you will see a trailer is added. You can also change trailer or remove trailer.
Part 3: Best Channel YouTube Trailer Maker
1. Wondershare Filmora
Searching for a free and powerful video editing tool that you can use on both Windows and Mac computers? Wondershare Filmora may be the ideal program for you. It is very easy to use, even for beginners who do not have that much editing experience.
Features:
- It is free and very easy to add captions to the trailer video.
- There are many interesting options for adding video effects within the program.
- It features a modern interface that is intuitive and easy to operate. All the important controls and settings are easily accessible through the menus and submenus.
- The program operates smoothly, even on older machines.
2. WeVideo
Hoping to edit content while you are on the go? By using a less powerful laptop, library computer or a friend’s device, you could edit your trailer within a couple hours. WeVideo is an online video editor that makes it so easy to edit videos in up to 4K resolution.
Features:
- The program is fast and very easy to use. It does not even require any downloads.
- As it is an online program, there are no compatibility issues with Windows, Mac or even Chromebook devices.
- It is possible to mix and match up to 600 different formats for graphics, audio, video and other effects.
3. Virtual Dub
If you are seeking something that is open source and free, you may be interested in Virtual Dub. It is a completely free and open source program that you can use for quick capturing, encoding and editing video.
While it is not going to give you the same power and options as some of the other editors, it is a very simple tool that can be effective for specific use cases. If you are just hoping to record, encode and quickly put together a 30 second YouTube trailer, it is the ideal program.
Features:
- Offers the ability to capture videos on Windows, Mac and Linux computers.
- Works best with AVI files, but it is possible to use other video formats such as MKV and MP4 as well.
- It is possible to create video using a series of image files - or merge image files into existing video content.
Part 4: 5 Tips for Creating a Great Trailer
1. Let Viewers Know What is Coming
People appreciate routine. You can mention how many times a week you create content and the days when you publish. You can also have a brief overview of the type of videos you make, which will tell a new viewer what to expect if they subscribe to your channel!
2. Keep It Short
YouTube trailers that are more than a minute long will not succeed. People have a very short attention span. They want to be hooked immediately. 30 to 45 seconds is the sweet spot, with 30 seconds preferable! It may sound overwhelming to condense everything about your channel into 30 seconds, but that is where a great video script can help! However, sometimes both short videos and long videos work.
3. Use Some Fun Annotations
YouTube is great for having unique and helpful graphics on the screen while your video is playing. Having some fun and useful annotations, such as the days you make videos or a subscribe icon, during the intro video can be very helpful to new viewers. They also help to boost viewer engagement with your content!
4. Assume You Have New Viewers
Do not create a YouTube channel trailer with inside jokes or comments. This trailer is for people who know nothing about you or your channel. You are trying to hook them into your content, not provide a few laughs to existing subscribers.
5. Update Your Trailer Regularly
As a content creator, you may find that your brand changes every six months to a year. Maybe you change up your look, type of content, frequency of uploads or other parts of the channel. Ensure you are updating your trailer each time you make significant changes to your channel!
Conclusion
Creating a channel trailer for your YouTube page is a wonderful way to introduce a new audience to your content. They learn about you and the topics that you are passionate about. It convinces them to watch one of your videos and subscribe to your channel. And by using one of the YouTube Trailer Maker software options above, you will be creating quality trailers for your channel in no time!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Many YouTube content creators assume that no one checks out their channel trailer . Some may not even know about the concept of a trailer, while others are not sure how to create one. We will explain the concept of a YouTube channel trailer, how to make a great trailer, and how to get more subscribers and views through a quality trailer on your YouTube channel.
- Part1: What is a YouTube Channel Trailer
- Part2: How to Add YouTube Trailer to Channel
- Part3: Best YouTube Trailer Maker
- Part4: 5 Tips for Creating a Great Trailer
Part 1: What is a YouTube Channel Trailer?
Think of a channel trailer as an introduction to a movie or television show. You can choose to show the trailer to anyone who is not subscribe to your channel, when they land on your channel page.
The objective of a trailer is to hook the audience, promote your personality and content, and convince them it will be worth their time to check out some of your videos. And you must do all these things within 30 to 45 seconds !
Most content creators can benefit from creating a channel trailer. Unless you are a famous personality through a sports/acting/television/singing career, people who land on your channel may have no idea who you are. A proper trailer gives them an introduction to your personality and content.
Part 2: How to Add YouTube Trailer to Channel
After you know how to create a YouTube trail, why not add your new created trailer to YouTube channel right now. Here is the right steps.
Step 1: Go to channel
Log in your YouTube account. Then click your users icon to find My channel. At the top right corner, click CUSTOMIZE CHANNEL and then choose For new visitors.
Step 2: Add trailer to YouTube
After clicking plus icon in the middle to add your amazing trailer, a playlist window will appear. Now select the trailer you want to use. Click Save. Then you will see a trailer is added. You can also change trailer or remove trailer.
Part 3: Best Channel YouTube Trailer Maker
1. Wondershare Filmora
Searching for a free and powerful video editing tool that you can use on both Windows and Mac computers? Wondershare Filmora may be the ideal program for you. It is very easy to use, even for beginners who do not have that much editing experience.
Features:
- It is free and very easy to add captions to the trailer video.
- There are many interesting options for adding video effects within the program.
- It features a modern interface that is intuitive and easy to operate. All the important controls and settings are easily accessible through the menus and submenus.
- The program operates smoothly, even on older machines.
2. WeVideo
Hoping to edit content while you are on the go? By using a less powerful laptop, library computer or a friend’s device, you could edit your trailer within a couple hours. WeVideo is an online video editor that makes it so easy to edit videos in up to 4K resolution.
Features:
- The program is fast and very easy to use. It does not even require any downloads.
- As it is an online program, there are no compatibility issues with Windows, Mac or even Chromebook devices.
- It is possible to mix and match up to 600 different formats for graphics, audio, video and other effects.
3. Virtual Dub
If you are seeking something that is open source and free, you may be interested in Virtual Dub. It is a completely free and open source program that you can use for quick capturing, encoding and editing video.
While it is not going to give you the same power and options as some of the other editors, it is a very simple tool that can be effective for specific use cases. If you are just hoping to record, encode and quickly put together a 30 second YouTube trailer, it is the ideal program.
Features:
- Offers the ability to capture videos on Windows, Mac and Linux computers.
- Works best with AVI files, but it is possible to use other video formats such as MKV and MP4 as well.
- It is possible to create video using a series of image files - or merge image files into existing video content.
Part 4: 5 Tips for Creating a Great Trailer
1. Let Viewers Know What is Coming
People appreciate routine. You can mention how many times a week you create content and the days when you publish. You can also have a brief overview of the type of videos you make, which will tell a new viewer what to expect if they subscribe to your channel!
2. Keep It Short
YouTube trailers that are more than a minute long will not succeed. People have a very short attention span. They want to be hooked immediately. 30 to 45 seconds is the sweet spot, with 30 seconds preferable! It may sound overwhelming to condense everything about your channel into 30 seconds, but that is where a great video script can help! However, sometimes both short videos and long videos work.
3. Use Some Fun Annotations
YouTube is great for having unique and helpful graphics on the screen while your video is playing. Having some fun and useful annotations, such as the days you make videos or a subscribe icon, during the intro video can be very helpful to new viewers. They also help to boost viewer engagement with your content!
4. Assume You Have New Viewers
Do not create a YouTube channel trailer with inside jokes or comments. This trailer is for people who know nothing about you or your channel. You are trying to hook them into your content, not provide a few laughs to existing subscribers.
5. Update Your Trailer Regularly
As a content creator, you may find that your brand changes every six months to a year. Maybe you change up your look, type of content, frequency of uploads or other parts of the channel. Ensure you are updating your trailer each time you make significant changes to your channel!
Conclusion
Creating a channel trailer for your YouTube page is a wonderful way to introduce a new audience to your content. They learn about you and the topics that you are passionate about. It convinces them to watch one of your videos and subscribe to your channel. And by using one of the YouTube Trailer Maker software options above, you will be creating quality trailers for your channel in no time!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: [New] Simplified Path to Mastery in Using CC Licenses
- Author: Thomas
- Created at : 2024-05-31 12:42:34
- Updated at : 2024-06-01 12:42:34
- Link: https://youtube-help.techidaily.com/new-simplified-path-to-mastery-in-using-cc-licenses/
- License: This work is licensed under CC BY-NC-SA 4.0.
