![[New] Strategies for Effective Video Markup on YouTube](https://www.lifewire.com/thmb/rfNHMWk0UUPWr_UnZFdoraz8Kkg=/400x300/filters:no_upscale():max_bytes(150000):strip_icc()/DiskDriveStethoscopeGettyImages-585acf823df78ce2c3ed2484.jpg)
[New] Strategies for Effective Video Markup on YouTube
Strategies for Effective Video Markup on YouTube
How to Use YouTube Cards and Annotations?
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:
Annotations are not clickable on mobile devices.
You cannot choose the size or positioning of Cards.
This article will teach you about both Cards and Annotations and discuss the best uses for each of them.
Part 1: Annotations
Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.
Section 1: Types of Annotations
There are five types of YouTube annotations:
Notes are colored boxes placed over the top of your videos.
Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.
Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.
Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.
Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.
Section 2: How to Use Annotations
*Note: the above video mentions Pause annotations, which are no longer available.
Here are two of the best uses for annotations:
Clickable End Cards / Outros
One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.
When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.
Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.
This is one use for annotations that cannot be duplicated with cards.
Promoting Your Videos
You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.
This works especially well if you link to videos on similar subjects to the one you are annotating.
Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.
You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.
Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.
Part 2: YouTube Cards
YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.
When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.
Section 1: When to Use Cards
A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.
Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.
When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.
Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:
Annotations are not clickable on mobile devices.
You cannot choose the size or positioning of Cards.
This article will teach you about both Cards and Annotations and discuss the best uses for each of them.
Part 1: Annotations
Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.
Section 1: Types of Annotations
There are five types of YouTube annotations:
Notes are colored boxes placed over the top of your videos.
Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.
Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.
Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.
Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.
Section 2: How to Use Annotations
*Note: the above video mentions Pause annotations, which are no longer available.
Here are two of the best uses for annotations:
Clickable End Cards / Outros
One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.
When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.
Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.
This is one use for annotations that cannot be duplicated with cards.
Promoting Your Videos
You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.
This works especially well if you link to videos on similar subjects to the one you are annotating.
Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.
You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.
Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.
Part 2: YouTube Cards
YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.
When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.
Section 1: When to Use Cards
A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.
Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.
When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.
Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:
Annotations are not clickable on mobile devices.
You cannot choose the size or positioning of Cards.
This article will teach you about both Cards and Annotations and discuss the best uses for each of them.
Part 1: Annotations
Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.
Section 1: Types of Annotations
There are five types of YouTube annotations:
Notes are colored boxes placed over the top of your videos.
Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.
Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.
Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.
Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.
Section 2: How to Use Annotations
*Note: the above video mentions Pause annotations, which are no longer available.
Here are two of the best uses for annotations:
Clickable End Cards / Outros
One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.
When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.
Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.
This is one use for annotations that cannot be duplicated with cards.
Promoting Your Videos
You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.
This works especially well if you link to videos on similar subjects to the one you are annotating.
Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.
You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.
Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.
Part 2: YouTube Cards
YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.
When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.
Section 1: When to Use Cards
A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.
Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.
When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.
Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:
Annotations are not clickable on mobile devices.
You cannot choose the size or positioning of Cards.
This article will teach you about both Cards and Annotations and discuss the best uses for each of them.
Part 1: Annotations
Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.
Section 1: Types of Annotations
There are five types of YouTube annotations:
Notes are colored boxes placed over the top of your videos.
Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.
Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.
Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.
Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.
Section 2: How to Use Annotations
*Note: the above video mentions Pause annotations, which are no longer available.
Here are two of the best uses for annotations:
Clickable End Cards / Outros
One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.
When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.
Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.
This is one use for annotations that cannot be duplicated with cards.
Promoting Your Videos
You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.
This works especially well if you link to videos on similar subjects to the one you are annotating.
Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.
You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.
Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.
Part 2: YouTube Cards
YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.
When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.
Section 1: When to Use Cards
A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.
Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.
When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.
Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Essential Steps to Implement Video Card Anchors on YouTube
How to Add YouTube Annotations and Cards?
Richard Bennett
Mar 27, 2024• Proven solutions
Update: YouTube has replaced annotation with end screen. You can find the latest informaiton about YouTube screen and YouTube cards here.
YouTube Cards and Annotations are very useful if you want to encourage your viewrs to take an action, like Subscribe, go to another video or associated website, etc. Today, we’re going to show you the differences between cards and annotations, and how to add them in YouTube videos.
Do you want to make your YouTube video more attractive? Wondershare Filmora is a such video editing software designed for YouTube creator. It not only allows you cut, trim, crop, zoom, reverse, rotate the video clips, but also makes the advanced features like green screen, PIP, tilt-shift and mosaic easy like a piece of cake. With Wondershare Filmora, you can ignite your YouTube videos with over 300 effects like Fashion, Beauty, Block Buster, Travel, etc.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
The main difference between annotation and cards is their outlook. Cards are more graphical whereas annotations are text based. The cards slide in once you click the small “i” button on the video where as the annotation is there based on the timings set by the user. Moreover the main differences between the two are:
1. YouTube Cards are small and unobtrusive, unless a viewer chooses to click on them, which is why they are the better option when you are trying to get views on other videos. Irritating a few people with a big annotation might be worth it if you also draw other people’s attention to your cause or website, but it is not a good way to endear yourself to people you are trying to get views and subscriptions from. When a card is clicked a thumbnail will appear with a link to your additional content. YouTube Cards are often better than annotations for adding links to your videos because they look much tidier. Also, unlike annotations, cards will be visible to people watching your videos on their mobile devices.
2. You cannot use Cards just to insert notes into your videos, though, and you cannot adjust their size like you can with annotations. So, if you do need a link to be large and extremely noticeable, annotations might still be your best option. Cards and annotations can even be used in combination sometimes.
How to add YouTube Cards
YouTube Cards are similar to annotations but more interactive. They allow the owner of the video to add images and other links. A small box appears, clicking on which will activate the cards.
- Click on the “Video Manager” tab
- Click “Edit” tab under the video screen shot you want to add the card on
- Click on the “Cards” tab
- On the right panel click on “Add Card” drop down menu and select the type of card you want to add
- Click on the create button which will open the corresponding video
- Once you finish the subsequent information required click create card
- Select the timeline for the playhead to appear which leads to the card slide
- Apply changes and exit
How to add YouTube annotations
YouTube Annotation is addition of a text layer, link or hotspots over your video. They add interactive boxes which link to other websites or videos (any link you want).
- Click on the video manager tab
- Click edit tab under the video screen shot you want to add the annotation on
- Click on the “End screen & Annotation” tab
- On the right panel click on “+ Add Element” and select the kind of annotation you want to add
- Adjust the position of Annotation, you can drag the rectangle to locate it at any position of the video, move the slide to set the start and end time of the annotation
- Apply changes
The types of YouTube annotations:
1. Speech Bubbles
Speech Bubbles: look like the dialogue box in a comic strip. There is a tail which you can adjust so it looks like one of the people in your video is saying what is written in the annotation. Speech bubbles are great for adding in funny comments.
2. Notes
Notes: come in a limited selection of colors and can be adjusted to take up a maximum of 30% of your player screen. Sometimes you need a huge annotation to get an important point across, but using huge note annotations too often – especially near the beginnings of your videos – will annoy viewers. If you need a large note annotation make sure to place it later in your video, when a viewer will already be invested in what they are watching and less likely to click away.
3. Titles
Titles: are large pieces of text that go either at the beginning of your video or in-between different topics within your video. YouTube’s titles are not very nice to look at, but they are a decent option if you do not have access to video editing software.
4. Spotlights
Spotlights: have a subtle border and are completely clear inside. Your text only appears when a user hovers over the spotlight. Spotlights are great for turning elements within your video into links.
5. Labels
Labels: are completely transparent, like spotlights, but the user does not have to hover over them for your text to be visible.
6. Pauses
Pauses: are no longer available to add to your videos, although Pause Annotations added before they were removed still work. Pause Annotations used to stop your video for a set period of time when your annotation appeared.
If somebody watches your video and gets to the end then that means they enjoyed it and will probably be open to checking out more of your content. Rather than hoping that your other videos show up in the ‘Suggested Videos’ YouTube will show after yours has finished playing you should always include an outro, or ending card, after your video to recommend your own work. Annotations are used in a lot of successful YouTuber’s ending cards.
One form this takes is small Note annotations in the bottom corners of the screen, one linking to your previous video and one to the next. Sometimes your viewers might not necessarily get the most enjoyment out of your videos by watching them in order, though. Sometimes you want to link viewers to the videos that are most related to the one they just watched.
The best outros also include a subscribe button, which can be created using annotations. These annotations work best when combined with a verbal call to action. Make sure your outro lasts long enough for people to make the decision to subscribe or click another video.
No matter what kind of annotations you are using, you should never use more than two of them at a time anywhere except for your outro. You should also never place annotations at the very top of your screen, or in the middle at the bottom. If your video is embedding on a separate website then the player will cover annotations at the top of the screen, and ads might cover annotations placed in the bottom-middle of the screen. Keep in mind when using annotations that they will not be visible to users watching your videos on mobile devices. If mobile traffic is very important to you then consider using YouTube Cards.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Update: YouTube has replaced annotation with end screen. You can find the latest informaiton about YouTube screen and YouTube cards here.
YouTube Cards and Annotations are very useful if you want to encourage your viewrs to take an action, like Subscribe, go to another video or associated website, etc. Today, we’re going to show you the differences between cards and annotations, and how to add them in YouTube videos.
Do you want to make your YouTube video more attractive? Wondershare Filmora is a such video editing software designed for YouTube creator. It not only allows you cut, trim, crop, zoom, reverse, rotate the video clips, but also makes the advanced features like green screen, PIP, tilt-shift and mosaic easy like a piece of cake. With Wondershare Filmora, you can ignite your YouTube videos with over 300 effects like Fashion, Beauty, Block Buster, Travel, etc.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
The main difference between annotation and cards is their outlook. Cards are more graphical whereas annotations are text based. The cards slide in once you click the small “i” button on the video where as the annotation is there based on the timings set by the user. Moreover the main differences between the two are:
1. YouTube Cards are small and unobtrusive, unless a viewer chooses to click on them, which is why they are the better option when you are trying to get views on other videos. Irritating a few people with a big annotation might be worth it if you also draw other people’s attention to your cause or website, but it is not a good way to endear yourself to people you are trying to get views and subscriptions from. When a card is clicked a thumbnail will appear with a link to your additional content. YouTube Cards are often better than annotations for adding links to your videos because they look much tidier. Also, unlike annotations, cards will be visible to people watching your videos on their mobile devices.
2. You cannot use Cards just to insert notes into your videos, though, and you cannot adjust their size like you can with annotations. So, if you do need a link to be large and extremely noticeable, annotations might still be your best option. Cards and annotations can even be used in combination sometimes.
How to add YouTube Cards
YouTube Cards are similar to annotations but more interactive. They allow the owner of the video to add images and other links. A small box appears, clicking on which will activate the cards.
- Click on the “Video Manager” tab
- Click “Edit” tab under the video screen shot you want to add the card on
- Click on the “Cards” tab
- On the right panel click on “Add Card” drop down menu and select the type of card you want to add
- Click on the create button which will open the corresponding video
- Once you finish the subsequent information required click create card
- Select the timeline for the playhead to appear which leads to the card slide
- Apply changes and exit
How to add YouTube annotations
YouTube Annotation is addition of a text layer, link or hotspots over your video. They add interactive boxes which link to other websites or videos (any link you want).
- Click on the video manager tab
- Click edit tab under the video screen shot you want to add the annotation on
- Click on the “End screen & Annotation” tab
- On the right panel click on “+ Add Element” and select the kind of annotation you want to add
- Adjust the position of Annotation, you can drag the rectangle to locate it at any position of the video, move the slide to set the start and end time of the annotation
- Apply changes
The types of YouTube annotations:
1. Speech Bubbles
Speech Bubbles: look like the dialogue box in a comic strip. There is a tail which you can adjust so it looks like one of the people in your video is saying what is written in the annotation. Speech bubbles are great for adding in funny comments.
2. Notes
Notes: come in a limited selection of colors and can be adjusted to take up a maximum of 30% of your player screen. Sometimes you need a huge annotation to get an important point across, but using huge note annotations too often – especially near the beginnings of your videos – will annoy viewers. If you need a large note annotation make sure to place it later in your video, when a viewer will already be invested in what they are watching and less likely to click away.
3. Titles
Titles: are large pieces of text that go either at the beginning of your video or in-between different topics within your video. YouTube’s titles are not very nice to look at, but they are a decent option if you do not have access to video editing software.
4. Spotlights
Spotlights: have a subtle border and are completely clear inside. Your text only appears when a user hovers over the spotlight. Spotlights are great for turning elements within your video into links.
5. Labels
Labels: are completely transparent, like spotlights, but the user does not have to hover over them for your text to be visible.
6. Pauses
Pauses: are no longer available to add to your videos, although Pause Annotations added before they were removed still work. Pause Annotations used to stop your video for a set period of time when your annotation appeared.
If somebody watches your video and gets to the end then that means they enjoyed it and will probably be open to checking out more of your content. Rather than hoping that your other videos show up in the ‘Suggested Videos’ YouTube will show after yours has finished playing you should always include an outro, or ending card, after your video to recommend your own work. Annotations are used in a lot of successful YouTuber’s ending cards.
One form this takes is small Note annotations in the bottom corners of the screen, one linking to your previous video and one to the next. Sometimes your viewers might not necessarily get the most enjoyment out of your videos by watching them in order, though. Sometimes you want to link viewers to the videos that are most related to the one they just watched.
The best outros also include a subscribe button, which can be created using annotations. These annotations work best when combined with a verbal call to action. Make sure your outro lasts long enough for people to make the decision to subscribe or click another video.
No matter what kind of annotations you are using, you should never use more than two of them at a time anywhere except for your outro. You should also never place annotations at the very top of your screen, or in the middle at the bottom. If your video is embedding on a separate website then the player will cover annotations at the top of the screen, and ads might cover annotations placed in the bottom-middle of the screen. Keep in mind when using annotations that they will not be visible to users watching your videos on mobile devices. If mobile traffic is very important to you then consider using YouTube Cards.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Update: YouTube has replaced annotation with end screen. You can find the latest informaiton about YouTube screen and YouTube cards here.
YouTube Cards and Annotations are very useful if you want to encourage your viewrs to take an action, like Subscribe, go to another video or associated website, etc. Today, we’re going to show you the differences between cards and annotations, and how to add them in YouTube videos.
Do you want to make your YouTube video more attractive? Wondershare Filmora is a such video editing software designed for YouTube creator. It not only allows you cut, trim, crop, zoom, reverse, rotate the video clips, but also makes the advanced features like green screen, PIP, tilt-shift and mosaic easy like a piece of cake. With Wondershare Filmora, you can ignite your YouTube videos with over 300 effects like Fashion, Beauty, Block Buster, Travel, etc.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
The main difference between annotation and cards is their outlook. Cards are more graphical whereas annotations are text based. The cards slide in once you click the small “i” button on the video where as the annotation is there based on the timings set by the user. Moreover the main differences between the two are:
1. YouTube Cards are small and unobtrusive, unless a viewer chooses to click on them, which is why they are the better option when you are trying to get views on other videos. Irritating a few people with a big annotation might be worth it if you also draw other people’s attention to your cause or website, but it is not a good way to endear yourself to people you are trying to get views and subscriptions from. When a card is clicked a thumbnail will appear with a link to your additional content. YouTube Cards are often better than annotations for adding links to your videos because they look much tidier. Also, unlike annotations, cards will be visible to people watching your videos on their mobile devices.
2. You cannot use Cards just to insert notes into your videos, though, and you cannot adjust their size like you can with annotations. So, if you do need a link to be large and extremely noticeable, annotations might still be your best option. Cards and annotations can even be used in combination sometimes.
How to add YouTube Cards
YouTube Cards are similar to annotations but more interactive. They allow the owner of the video to add images and other links. A small box appears, clicking on which will activate the cards.
- Click on the “Video Manager” tab
- Click “Edit” tab under the video screen shot you want to add the card on
- Click on the “Cards” tab
- On the right panel click on “Add Card” drop down menu and select the type of card you want to add
- Click on the create button which will open the corresponding video
- Once you finish the subsequent information required click create card
- Select the timeline for the playhead to appear which leads to the card slide
- Apply changes and exit
How to add YouTube annotations
YouTube Annotation is addition of a text layer, link or hotspots over your video. They add interactive boxes which link to other websites or videos (any link you want).
- Click on the video manager tab
- Click edit tab under the video screen shot you want to add the annotation on
- Click on the “End screen & Annotation” tab
- On the right panel click on “+ Add Element” and select the kind of annotation you want to add
- Adjust the position of Annotation, you can drag the rectangle to locate it at any position of the video, move the slide to set the start and end time of the annotation
- Apply changes
The types of YouTube annotations:
1. Speech Bubbles
Speech Bubbles: look like the dialogue box in a comic strip. There is a tail which you can adjust so it looks like one of the people in your video is saying what is written in the annotation. Speech bubbles are great for adding in funny comments.
2. Notes
Notes: come in a limited selection of colors and can be adjusted to take up a maximum of 30% of your player screen. Sometimes you need a huge annotation to get an important point across, but using huge note annotations too often – especially near the beginnings of your videos – will annoy viewers. If you need a large note annotation make sure to place it later in your video, when a viewer will already be invested in what they are watching and less likely to click away.
3. Titles
Titles: are large pieces of text that go either at the beginning of your video or in-between different topics within your video. YouTube’s titles are not very nice to look at, but they are a decent option if you do not have access to video editing software.
4. Spotlights
Spotlights: have a subtle border and are completely clear inside. Your text only appears when a user hovers over the spotlight. Spotlights are great for turning elements within your video into links.
5. Labels
Labels: are completely transparent, like spotlights, but the user does not have to hover over them for your text to be visible.
6. Pauses
Pauses: are no longer available to add to your videos, although Pause Annotations added before they were removed still work. Pause Annotations used to stop your video for a set period of time when your annotation appeared.
If somebody watches your video and gets to the end then that means they enjoyed it and will probably be open to checking out more of your content. Rather than hoping that your other videos show up in the ‘Suggested Videos’ YouTube will show after yours has finished playing you should always include an outro, or ending card, after your video to recommend your own work. Annotations are used in a lot of successful YouTuber’s ending cards.
One form this takes is small Note annotations in the bottom corners of the screen, one linking to your previous video and one to the next. Sometimes your viewers might not necessarily get the most enjoyment out of your videos by watching them in order, though. Sometimes you want to link viewers to the videos that are most related to the one they just watched.
The best outros also include a subscribe button, which can be created using annotations. These annotations work best when combined with a verbal call to action. Make sure your outro lasts long enough for people to make the decision to subscribe or click another video.
No matter what kind of annotations you are using, you should never use more than two of them at a time anywhere except for your outro. You should also never place annotations at the very top of your screen, or in the middle at the bottom. If your video is embedding on a separate website then the player will cover annotations at the top of the screen, and ads might cover annotations placed in the bottom-middle of the screen. Keep in mind when using annotations that they will not be visible to users watching your videos on mobile devices. If mobile traffic is very important to you then consider using YouTube Cards.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Update: YouTube has replaced annotation with end screen. You can find the latest informaiton about YouTube screen and YouTube cards here.
YouTube Cards and Annotations are very useful if you want to encourage your viewrs to take an action, like Subscribe, go to another video or associated website, etc. Today, we’re going to show you the differences between cards and annotations, and how to add them in YouTube videos.
Do you want to make your YouTube video more attractive? Wondershare Filmora is a such video editing software designed for YouTube creator. It not only allows you cut, trim, crop, zoom, reverse, rotate the video clips, but also makes the advanced features like green screen, PIP, tilt-shift and mosaic easy like a piece of cake. With Wondershare Filmora, you can ignite your YouTube videos with over 300 effects like Fashion, Beauty, Block Buster, Travel, etc.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
The main difference between annotation and cards is their outlook. Cards are more graphical whereas annotations are text based. The cards slide in once you click the small “i” button on the video where as the annotation is there based on the timings set by the user. Moreover the main differences between the two are:
1. YouTube Cards are small and unobtrusive, unless a viewer chooses to click on them, which is why they are the better option when you are trying to get views on other videos. Irritating a few people with a big annotation might be worth it if you also draw other people’s attention to your cause or website, but it is not a good way to endear yourself to people you are trying to get views and subscriptions from. When a card is clicked a thumbnail will appear with a link to your additional content. YouTube Cards are often better than annotations for adding links to your videos because they look much tidier. Also, unlike annotations, cards will be visible to people watching your videos on their mobile devices.
2. You cannot use Cards just to insert notes into your videos, though, and you cannot adjust their size like you can with annotations. So, if you do need a link to be large and extremely noticeable, annotations might still be your best option. Cards and annotations can even be used in combination sometimes.
How to add YouTube Cards
YouTube Cards are similar to annotations but more interactive. They allow the owner of the video to add images and other links. A small box appears, clicking on which will activate the cards.
- Click on the “Video Manager” tab
- Click “Edit” tab under the video screen shot you want to add the card on
- Click on the “Cards” tab
- On the right panel click on “Add Card” drop down menu and select the type of card you want to add
- Click on the create button which will open the corresponding video
- Once you finish the subsequent information required click create card
- Select the timeline for the playhead to appear which leads to the card slide
- Apply changes and exit
How to add YouTube annotations
YouTube Annotation is addition of a text layer, link or hotspots over your video. They add interactive boxes which link to other websites or videos (any link you want).
- Click on the video manager tab
- Click edit tab under the video screen shot you want to add the annotation on
- Click on the “End screen & Annotation” tab
- On the right panel click on “+ Add Element” and select the kind of annotation you want to add
- Adjust the position of Annotation, you can drag the rectangle to locate it at any position of the video, move the slide to set the start and end time of the annotation
- Apply changes
The types of YouTube annotations:
1. Speech Bubbles
Speech Bubbles: look like the dialogue box in a comic strip. There is a tail which you can adjust so it looks like one of the people in your video is saying what is written in the annotation. Speech bubbles are great for adding in funny comments.
2. Notes
Notes: come in a limited selection of colors and can be adjusted to take up a maximum of 30% of your player screen. Sometimes you need a huge annotation to get an important point across, but using huge note annotations too often – especially near the beginnings of your videos – will annoy viewers. If you need a large note annotation make sure to place it later in your video, when a viewer will already be invested in what they are watching and less likely to click away.
3. Titles
Titles: are large pieces of text that go either at the beginning of your video or in-between different topics within your video. YouTube’s titles are not very nice to look at, but they are a decent option if you do not have access to video editing software.
4. Spotlights
Spotlights: have a subtle border and are completely clear inside. Your text only appears when a user hovers over the spotlight. Spotlights are great for turning elements within your video into links.
5. Labels
Labels: are completely transparent, like spotlights, but the user does not have to hover over them for your text to be visible.
6. Pauses
Pauses: are no longer available to add to your videos, although Pause Annotations added before they were removed still work. Pause Annotations used to stop your video for a set period of time when your annotation appeared.
If somebody watches your video and gets to the end then that means they enjoyed it and will probably be open to checking out more of your content. Rather than hoping that your other videos show up in the ‘Suggested Videos’ YouTube will show after yours has finished playing you should always include an outro, or ending card, after your video to recommend your own work. Annotations are used in a lot of successful YouTuber’s ending cards.
One form this takes is small Note annotations in the bottom corners of the screen, one linking to your previous video and one to the next. Sometimes your viewers might not necessarily get the most enjoyment out of your videos by watching them in order, though. Sometimes you want to link viewers to the videos that are most related to the one they just watched.
The best outros also include a subscribe button, which can be created using annotations. These annotations work best when combined with a verbal call to action. Make sure your outro lasts long enough for people to make the decision to subscribe or click another video.
No matter what kind of annotations you are using, you should never use more than two of them at a time anywhere except for your outro. You should also never place annotations at the very top of your screen, or in the middle at the bottom. If your video is embedding on a separate website then the player will cover annotations at the top of the screen, and ads might cover annotations placed in the bottom-middle of the screen. Keep in mind when using annotations that they will not be visible to users watching your videos on mobile devices. If mobile traffic is very important to you then consider using YouTube Cards.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: [New] Strategies for Effective Video Markup on YouTube
- Author: Thomas
- Created at : 2024-05-31 12:48:42
- Updated at : 2024-06-01 12:48:42
- Link: https://youtube-help.techidaily.com/new-strategies-for-effective-video-markup-on-youtube/
- License: This work is licensed under CC BY-NC-SA 4.0.
